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1 Habib

Habib Oil Mills is the largest FMCG company in Pakistan's vegetable oil and fats sector. Founded in 1954-55 as an oil expelling unit, it took its current form under new management in 1978. Through consistent quality, marketing strategies, and state-of-the-art technology, the company has achieved over 500% growth in the last ten years. It produces premium cooking oils and fats and has the leading market share nationwide through its extensive distribution network.

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57 views1 page

1 Habib

Habib Oil Mills is the largest FMCG company in Pakistan's vegetable oil and fats sector. Founded in 1954-55 as an oil expelling unit, it took its current form under new management in 1978. Through consistent quality, marketing strategies, and state-of-the-art technology, the company has achieved over 500% growth in the last ten years. It produces premium cooking oils and fats and has the leading market share nationwide through its extensive distribution network.

Uploaded by

honda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Introduction

Habib Oil Mills (Pvt.) Ltd. "HOM" is the largest FMCG Company exclusively in the vegetable oil &
fats sector in Pakistan. The company produces premium brand cooking oils and hydrogenated
cooking mediums, and markets the products through its own distribution network, which
covers almost all commercially viable markets nationwide. Incorporated in 1954-55, Habib Oil
Mills (Pvt.) Limited was initially established as an oil expelling unit. The present management
took over the unit in 1978. The company has strong financial background and has sizable
infrastructure managed by professional staff. It enjoys excellent relations with its bankers and is
considered liquid on all financial considerations throughout its performance. It has proven track
record in this business and has plans for targeted prosperous growth in future. The marketing
policy of the company envisages development of brand loyalties among the customers and
consumers through their continued involvement and participation in series of several
promotional activities run by professional staff and consultants. The products enjoy vast
popularity and brand loyalty and stand first in terms of market share in this sector nationwide.
The company has achieved a growth of over 500% in last ten-year period, which is primarily
attributed to its consistent quality care and driving successes from application of needed
market strategies and state of the art technologies. The current management has carried over major
expansion and modernization of the unit over the years, and has converted into an integrated unit for
edible oil refining, cooking oil blending and production of industrial fat through fractionation plant. The
unit after subsequent expansion and modernization has now an installed capacity production of 36000
metric tons of cooking oil and Banaspati per annum.

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