Business Model Evaluation Scorecard
Area Rating Description What we know... What we assume...
How well does the idea
Strategy fit with our current 0 5 10
strategy?
What is the strategic expanding or defending a
purpose of the idea? current business
building a new one that has
already been identified
laying the foundations for
potential new businesses
Organization Resources &
Competencies
Which do we need?
Which do exist
already?
Which need to be
build?
Organizational
capabilities for change
Organizational
readiness for change
Finance Revenue potential
(Qty x Price)
Financial Cost (fix + variable)
Implications Unit Margin Target
Cash Flow Payoffs in the
Payback near < 1 yr
medium < 3 yrs
long term > 3 yrs
Net Present Value
© Marc Sniukas
www.sniukas.com
Business Model Evaluation Scorecard
Innovation How innovative is the WHO – Market / Customer
new model? Segment
Potential (Technology/Value Known to company and
for Proposition, Market, industry
Supply Chain) Known to industry, new to
disruption company
New for company and industry
WHAT – Value Proposition
Known to company and
industry
Known to industry, new to
company
New for company and industry
HOW – do we produce and deliver
the value proposition
Known to company and
industry
Known to industry, new to
company
New for company and industry
Key risk Competition
low mid high
factors Weaknesses
Threats
Expected blocks /
hurdles to
implementation
© Marc Sniukas
www.sniukas.com
Business Model Evaluation Scorecard
Key Strengths
success Opportunities
factors
Next steps
First
experiment
The evaluation should/can furthermore include:
- A description of the business model
- Goals the new business model / idea aims at achieving
- The scorecard to give an overview of the evaluation
- Detailed documents to support the different ratings and dimensions of the scorecard (e.g. cost calculations)
© Marc Sniukas
www.sniukas.com
