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Synopsis ON: Nestle

Nestlé is a Swiss multinational food and drink conglomerate that is the largest food company in the world. It produces a wide range of products from baby food to bottled water, coffee, confectionery, and pet food. Nestlé has 447 factories operating in 189 countries and employs around 339,000 people. The company was formed in 1905 through the merger of two companies and has since grown significantly through corporate acquisitions. While driving expertise in nutrition and creating shared value, Nestlé has also faced criticism over its marketing practices and reliance on child labor.

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65 views5 pages

Synopsis ON: Nestle

Nestlé is a Swiss multinational food and drink conglomerate that is the largest food company in the world. It produces a wide range of products from baby food to bottled water, coffee, confectionery, and pet food. Nestlé has 447 factories operating in 189 countries and employs around 339,000 people. The company was formed in 1905 through the merger of two companies and has since grown significantly through corporate acquisitions. While driving expertise in nutrition and creating shared value, Nestlé has also faced criticism over its marketing practices and reliance on child labor.

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ankita
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SYNOPSIS

ON
NESTLE

SUBMITTED TO:- SUBMITTED BY:-


MISS. RITIKA NITIKA
ROLL NO. - 1703001036
B.COM 5TH SEMESTER
INTRODUCTION

Nestlé formerly is a Swiss multinational food and drink processing conglomerate corporation
headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by
revenues and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017 and No.
33 on the 2016 edition of the Forbes Global 2000 list of largest public companies.
Nestlé's products include baby food, medical food, bottled water, breakfast cereals, coffee and tea,
confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Twenty-nine of Nestlé's
brands have annual sales of over 1 billion (about US$1.1 billion),including Nespresso, Nescafé, Kit
Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestlé has 447 factories, operates in 189
countries, and employs around 339,000 people. It is one of the main shareholders of L'Oreal, the
world's largest cosmetics company.
Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866 by
brothers George and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri
Nestlé The company grew significantly during the First World War and again following the Second
World War, expanding its offerings beyond its early condensed milk and infant formula products. The
company has made a number of corporate acquisitions, including Crosse & Blackwell in
1950, Findus in 1963, Libby's in 1971, Rowntree Mackintosh in 1988, Klim in 1998, and Gerber in
2007.
The company has seen various controversies, facing criticism and boycotts over its marketing of baby
formula as an alternative to breastfeeding in developing countries, its reliance on child labour in cocoa
production, and its production and promotion of bottled water.
OBJECTIVE

To increase Nestlé’s favourability, by continuing to:

1. Drive Nestlé’s Expertise and Leadership in nutrition

2. Improve Nestlé’s perception as a key player in Creating Shared Value

3. Nestlé’s business objective is to manufacture and market the Company’s products in such a way as
to create value that can be sustained over the long term for shareholders, employees, consumers,
and business partners.
RESEARCH METHODOLOGY

My research methodology requires gathering relevant data from the specified


documents and compiling databases in order to analyse the material and arrive at a
more complete understanding.

DATA COLLECTION:
SECONDRY DATA:

 Study reports on internet.


 Articles in newspapers and internet.

DATA COLLECTION TOOLS:

 Internet
 Newspapers
BIBLIOGRAPHY

I have done this analysis through secondary data available on following websites:-

en.wikipedia.org/wiki/Nestlé

www.nestle.com.eg/en/csv/csv-vision-objectives..

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