Presented by
Ian Cheng
Ming-chih Chi
Alex Shikhmuradov
James Salter
Introduction
History Market Opportunity
Mission Competitive
Vision
Advantage
SWOT Analysis
Products
Financing
External Analysis Forecasting
Industry Analysis Review
Porter Analysis Recommendation
Copyright © 2005 SalterQuest.com. All Rights Reserved.
History
Competency
Capabilities
Business Strategy
Copyright © 2005 SalterQuest.com. All Rights Reserved.
Mission
Design and Manufacture
Industry-leading display product.
Committed to be the best in all respects to
provide the best value to customers
Copyright © 2005 SalterQuest.com. All Rights Reserved.
Vision
Increase personal
communication
Voice services
driven by data and
multimedia
Constant innovation
Customer services
Copyright © 2005 SalterQuest.com. All Rights Reserved.
Products
WCDMA
3GPP for 3G
GSM
ISS(Internet
Security Systems)
WAP
TDMA
CDMA
Copyright © 2005 SalterQuest.com. All Rights Reserved.
External Environment
Telecommunications
Networks
Growth in the Internet
Transition from second
generation to 3G
Increase in need for
fixed-line broadband
access
Wireless development
Copyright © 2005 SalterQuest.com. All Rights Reserved.
Industry Analysis
Deregulation
US Telecomm. grew to
91.5 Billion in 1999
Wireless Development
Demand for Digital
network equipment
Consumer demand for
more bandwidth
services
Copyright © 2005 SalterQuest.com. All Rights Reserved.
Porter Analysis
Threat of New Entrants Power of Suppliers
Economies of Scope: Suppliers’ Level of
High Intensity: Low
Technology: High Chip Makers: Normal
Fixed Cost: High
Transfer cost of
Brand Awareness: Appliances: Low
High Transfer Cost of
R & D: High Switching Chips: High
Economies of Scale:
High
Government Policy:
Normal Copyright © 2005 SalterQuest.com. All Rights Reserved.
Porter Analysis
Power of Buyers Product Substitutes
Buyers’ level of
intensity: Low Pager
Transfer Cost: Low PDA
Buyers’ Information: SmartPhone
Rich Toll Phone
Buyers’ forward 3G Products
integration power: Low
Consolidated
Buyers’ Loyalty: High Products
Buyers’ Choices: Rich
Purchase quantity: End
users (low)
Copyright © 2005 SalterQuest.com. All Rights Reserved.
Porter Analysis
Intensity Among Rivalry
The Growth Industry: High
Capital Intense: High
Product differentiation: shape-high, function-
medium
Brands: High
Transfer Cost: Low
Information Complexity: Low
Competitiveness: High
Copyright © 2005 SalterQuest.com. All Rights Reserved.
Market Opportunity
Deregulation
Technological
Evolution
Worlds largest
consumer electronic
industry
Voice centric to
personal data centric
Access to the Internet
Copyright © 2005 SalterQuest.com. All Rights Reserved.
Competitive Advantage
Design/Brand
Innovative
Manufacturing
Product firsts/Awards
Partnerships
Management training
International programs
to develop managerial
competence
Copyright © 2005 SalterQuest.com. All Rights Reserved.
SWOT Analysis
Strengths Weaknesses
Brand Recognition Market Share in US &
Manufacturing Japan
Design A majority of Profits
depend on Mobile
Innovation
Phone Business
Market Share in GSM
Perceived as a Mobile
Market
Phone Manufacturer
Management team
Copyright © 2005 SalterQuest.com. All Rights Reserved.
SWOT Analysis
Opportunities Threats
3G Cellar Market in US Japanese 3G mobile
& Asia phone manufactures
Convergence of Consumer electronics
technologies Microsoft's Windows
Expand through CE operating system
partnerships Missing a cycle of new
Further reducing and innovative phones
environmental impact
Copyright © 2005 SalterQuest.com. All Rights Reserved.
Financing
Nokia Networks
10000
8000
6000
Eu r(m)
2000
4000
2000 2001
0
-2000 Net sales Operating profit Research and
development
Copyright © 2005 SalterQuest.com. All Rights Reserved.
Financing
Nokia Mobile Phone
25000
20000
Eur(m)
15000 2000
10000 2001
5000
0
Net sales Research
and
development
Nokia Ventures Organization
1000
500
Eur(m)
2000
0
2001
-500 Net sales Operating profit Research and
development
-1000
Copyright © 2005 SalterQuest.com. All Rights Reserved.
Forecasting
Improving Market
conditions
Total Market raising
by 10-15%
Replacement sales to
increase by 55%
Operating Margins to
increase from 10-15%
Copyright © 2005 SalterQuest.com. All Rights Reserved.
Review
History Market Opportunity
Mission Competitive
Vision
Advantage
SWOT Analysis
Products
Financing
External Analysis Forecasting
Industry Analysis Review
Porter Analysis Recommendation
Copyright © 2005 SalterQuest.com. All Rights Reserved.
Recommendation
Expand the Nokia
Revolution
Develop 3G Networks
in US and Asia
Maintain Design &
Innovation
Select Partnerships for
expansion
Investment in 3G
Networks
Copyright © 2005 SalterQuest.com. All Rights Reserved.
