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Elements of Digital Dashboards: Effective Dashboard Design

The document discusses elements of effective dashboard design for business intelligence. It explains that dashboards simplify complex data through visualizations to provide quick insights into key performance indicators and metrics. Effective dashboard design is both an art and a science, and visualizations should be carefully selected to clearly convey information without being confusing, distracting, or misleading. The document also discusses best practices for creating a business intelligence strategy, including defining the scope, key performance indicators, and assembling a team to understand stakeholder needs and access reliable data sources.

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Umer Rafiq
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Download as DOCX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
122 views

Elements of Digital Dashboards: Effective Dashboard Design

The document discusses elements of effective dashboard design for business intelligence. It explains that dashboards simplify complex data through visualizations to provide quick insights into key performance indicators and metrics. Effective dashboard design is both an art and a science, and visualizations should be carefully selected to clearly convey information without being confusing, distracting, or misleading. The document also discusses best practices for creating a business intelligence strategy, including defining the scope, key performance indicators, and assembling a team to understand stakeholder needs and access reliable data sources.

Uploaded by

Umer Rafiq
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Elements of digital dashboards: Effective dashboard design

An information management system is a business intelligence dashboard used to track KPIs, metrics and
other key data points that apply to a particular business or department. The dashboards simplify
complicated data sets through the use of data visualizations to give users a quick glimpse of current
performance.

Dashboards can be an incredible method to impart bits of knowledge. Very regularly dashboard potential
isn't completely acknowledged because of little idea being placed into the last structure or picked
information perceptions. By just refining your dashboard plan, you can genuinely appreciate the full
power that exists in Power BI.

Viable dashboard configuration is both a workmanship and a science. Try not to become involved with
the astonish of any information representation since it is smooth, brilliant, or you simply happen to like
the manner in which that it looks. As a general rule, your inventive conveyance of data might be
confounding, diverting, miscommunication, or accidentally undermining dashboard esteem. Anybody that
presents information ought to endeavor to make it simple for their intended interest group to appreciate. A
couple of straightforward structure changes can have a colossal effect in setting and lucidity.

Dashboards provide your team with smart, real-time visibility. The integration of business intelligence
knowledge and dashboards provides the team a seamless analysis of their results. Nonetheless, BI
dashboards should be carefully designed. If the information being entered in the views is not accurate, the
dashboard will not be useful, no matter how easy it is to read and to evaluate. Link data sources through
integration or the uploading of a CSV or Excel file to your Dashboard. In the past, business dashboards
were generalized and could not provide a user with information of a kind specific and relevant to him or
her. Yet today things have changed, and since then this technology has come a long way. That's why so
many different types of dashboards are available, specializing in various business areas. Such custom
dashboards have actually become more relevant, quicker and easier to use, their description and data
analysis.

The fact that there are generally not senior managers or managers who use dashboards during their
everyday work is another thing that is gradually starting to change. The role of dashboards in business
intelligence has not only changed for large positions or large businesses, as the way dashboards are used
based on hierarchy or user roles. https://www.klipfolio.com/resources/articles/what-is-business-
intelligence-dashboard

Today, employees working on all levels of their jobs need to measure valuable performance
measurements linked to the company's aims and to measure KPIs. This form of quantitative and
qualitative analysis is important for businesses with valuable data extracted from several tools.

Depending on where they are used, dashboards can be divided into three general categories:

Tactical dashboards:

Managers who require a deeper understanding of a company's actions are using tactical dashboards.
Strategic dashboards:

To monitor the progress a company makes in achiving strategic objectives, senior management uses them.

Operational dashboards:

Are for the sales and manufacturing process, budgets, facilities and human resources for different departm
ents. All of these teams require dashboards so they can effectively carry out their daily activities.

Creating a Business Intelligence Strategy


While the principles of any business intelligence approach remain the same, even though they may vary
from business to business.

 Structured collection and processing of information


 Converts this information towards an easily accessible visual data table.
 Create a vision and set the data needs.

Step #1: Chart a BI Roadmap


If you have no clear agreement between stakeholders and a shared vision, you will not achieve much with
a BI initiative. In addition, the BI plan and corporate strategy should be precisely linked.

Consequently, your first step is to chart the roadmap for BI. This is your general strategy journal, which
outlines your dream, goals and the direction you will go.

The BI roadmap should focus on the following:

1. Your corporate strategy

The aim of any BI project is to provide an insight into the operations of your company. To succeed, you
must first know the direction in which the company moves. Otherwise, you can track metrics that have no
real influence on the long-term goals of the business.

For example, you can build a comprehensive dashboard for marketing intelligence. Nevertheless,
businesses will switch into a system based on direct sales and alliances, making the advertising platform
useless.

So the first order of business is to put the corporate strategy into line with the BI initiative. Especially in
larger organizations where managers don't like always discussing a long-term strategy, this is not easy.

Your cause can be effective with a high-level champion. Get someone on the board to buy it so that you
know what happens in the long run and can change the outlook for your BI accordingly.

2. Scope analysis

The range will largely rely on the final form of your BI initiative. For collect organizational statistics you
will need a very different setup, compared to the marketing results.
An evaluation of the context will tell you what the BI program encompasses and what is not. Separate the
company and position it in four categories:

 Out-of-scope: Parts of the agency that are completely out-of-scope (for instance, HR and legal).

 In-scope: Parts of the agency that are completely in-scope. These would be the core metrics for
your BI dashboard.

 Marginally in-scope: Parts of the agency that might be in-scope in the future, should
circumstances change or the BI initiative pays off.

 Temporarily in-scope: Parts that might be temporarily in-scope for short projects or reports.

3. KPIs and metrics

You can have great information, amazing visuals and a significant stakeholder buy-in. Your BI plan will
still be a failure if you calculate the wrong parameters.

In entities where you may have various seemingly similar metrics, this is particularly difficult. For
example, whether you are supposed to allocate the overhead rate total billing or working hours is not
always easy. Look at your data sources and divide everything into three categories:

 Tracked metrics - Data that you will track regularly, but won’t use as a measure of performance.

 Untracked metrics - Data that you won’t track. However, this data should be available for future
analysis.

 KPIs (Key Performance Indicators) - The metrics you will use to measure your performance.
This would be a subset of your tracked metrics.

For example the number of page views per session and the rate of bounce can be tracked average time on
the site. But you could only choose to bounce as a KPI for this.
You may also want to keep track of industry-
wide metrics in addition to your own results, to assess your performance.
4. Vision document
Finally, roll all you have so far into a dream journal.

 The specific aims of the BI initiative-who will all be participating in it and what are its intended
benefits-and how a BI Initiative will help you achieve this
 What’s in-scope and what’s not
 What measures you will be monitoring and how you will assess your drilling performance? What
are the key elements of the BI initiative?
 What will the BI initiative do? Use it to evaluate your BI strategy's success or failure.

Step #2: Assemble Your Team

This leads us to the next stage in the development of a business intelligence strategy-the management of
stakeholders and BI teams.

BI's are hard work programs. You need somebody to give information, somebody to manage it, and
somebody to see what stakeholders want.

Much of this relies on handling and social interactions. But it doesn't hurt to have a solid plan in place.

Here's how you can bring your own BI Avengers together.

1. Understand stakeholder requirements

For one reason in particular, BI dashboards exist: facilitate managers ' decision-making. Nonetheless,
management is still the master behind BI initiatives.

What if the dashboard doesn't even track the metrics managers? What if you confuse your stakeholders
with your visualization and presentation of your data?

Therefore, an awareness of your needs is an essential part of any BI strategy.

Zero among the top players who consume the data. Find out the following for each of these stakeholders:

 Visual preferences - How do they like to see their data (detailed vs broad overview, graphs vs hard
numbers, etc.)

 Priority metrics - What metrics do they care about the most? What metrics are most relevant to their
department or area of expertise?
 Business metrics - Outside of their core metrics, what metrics should they have priority access to for
better decision-making? These should be from across the entire business, not just their concerned
department.

2. Get access to data

You will need information from each department in an accessible format in order to build your BI
dashboard.

It is not always easy to access such information, especially in large agencies. There may not be consistent
reporting requirements in some agencies. Others may not be ready to sign in to other departments on their
results. And others will have reservations about data security.

Your objective is to ensure that stakeholders (particularly department officials) believe that their data are
secure. The use of a professional system like will solve several problems.

Encourage agencies to follow uniform reporting standards to promote data analysis.

3. Build your BI team

The reach of your BI project depends on how big (or small) the BI team is. Does your marketing success
need a clear dashboard? This is potentially another burden that you can saddle someone.

Do you need to collect information from the entire company? You're going to have several directors,
designers and analysts.

In the following positions a robust business intelligence department has:

Head of Business Intelligence:

This person’s in charge of your BI plan. Since she has to work closely with senior investors, this role will
be played by someone with strong personal connections. Normally this is a position at the VP level.

BusinessAnalyst:

The person’s in charge of data acquisition and information processing. In any BI team, this is a key role.
A company analyst usually has strong research and analysis backgrounds, particularly statistical analysis.

Developer:
The programmer builds integrations to collect data from several dashboards. While plenty of BYOD BI
dashboards are available, a full-time developer may still be needed to ensure that all information is in the
correct format.

Apart from these positions, data scientists can also be there, especially when dealing with a lot of data and
wanting to move to big data rather than just BI.

For example, it is better to use technology like which incorporates information from across the company
in one dashboard. It removes the need for software reformats or guarantees that everyone implements the
appropriate steps.

What's the next move once you've got your team?

Of course, you can compile your info.

As we will see below, an integration plan can make this process easier.

4. Develop an integration plan

You need a way to include it in a dashboard once you have defined your data.

This could be one of the easiest or toughest parts of the process, depending on what resources you use.
For example, you will find that many of them integrate with popular BI tools .

On the other hand, you have to find out how to incorporate the data into your BI dashboard if you use
proprietary systems, at-site applications or custom solutions. You may need to build a personalized
interface or even design your own dashboard.

An easy way to access all of your data is through a ready-to-use dashboard using apps from selling to
accounting.

5. Create a visualization strategy

If not presented in the right format, information will not be useful. Therefore, a viewing technique should
also be included in your data plan. The emphasis should be on this strategy:

 What metrics you’ll prioritize in your dashboard, and


 How you will visualize them

The responses to these questions rely on your overall vision and expectations of stakeholders. Perhaps
you would like to create multiple dashboards for various players. One player could prefer scattered charts,
while another would like structured data.

I suggest working with a developer to make it easy to implement your visualization plan. Include specific
details such as chart styles, colors, fonts, etc. in the final dashboard that you will use.

Make sure your BI software supports your visualization choices, of course.

Step #3: Gather and Organize Your Data

Any business intelligence plan is powered by data. You must find a way of collecting, saving and having
analysis from information.
One key part of your BI Plan should be a solid data plan. What is it supposed to contain here:

1. Identify data sources

As a business you will have knowledge from various sources-customers, ventures, revenues,
commercialization, financing, etc.

The first step in your data plan is thus to assess the importance and compatibility of all these data sources.

No set way of organizing the data is possible. You may split them into different departments (finance,
marketing, etc.), roles and business results (customer acquisition, services, etc.).
https://www.clicdata.com/blog/dashboards-useful-tools-business-organizations/

User Interface Elements


Try to be consistent and straightforward in your selection of interface elements when designing your
interface. Whether or not users are conscious of the elements in their work, so it is beneficial to
accomplish the mission, performance and productivity to incorporate such elements as required.

Input Controls: checkboxes, radio keys, lists of dropdowns, list boxes, buttons, toggles, text fields, date
screen,

Navigation Components: breadcrumb, slider, search field, pagination, slider, labels, Icons

Information Component: controls, icons, progress bar, alerts, message boxes, mode windows

As an example we will consider an employee performance dashboard


Employee Performance Dashboard
Your business is just as compelling as your workforce which is the very reason that observing both
individual and aggregate worker execution is so fundamental.

Perfect for HR directors and those liable for explicit offices, the worker execution dashboard is one of our
top dashboard structure models with filter capable screen course of action and a striking shading plan to
coordinate. By understanding your workers' qualities, shortcomings, and conduct you will have the option
to roll out the improvements you have to spur, rouse, and draw in your group for progress – and this HR
dashboard will assist you with doing only that.

Primary KPIs

 Absenteeism Rate
 Overtime Hours
 Training Costs
 Employee Productivity

Check that your dashboard drives your desired behavior. Go back and watch how all the elements work
together, every now and then. Remember what information and how effective those important elements
are, you are primarily trying to know.

If your goals and expectations change, ensure that you refresh your board to make it the pulse of anything
you do.

https://www.geckoboard.com/blog/how-to-design-and-build-a-great-dashboard/

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