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LSB Building, Rizal St. Legazpi City

Cup C is seeking a loan to open a coffee shop near the University of Santo Tomas in Legazpi City. The coffee shop will be called "Cup C" and will offer high quality coffee blends and pastries at reasonable prices. The owners have experience creating unique coffee blends and believe there is demand for a coffee shop in the area near the university. They provide a business plan outlining startup costs, market analysis, and financial projections showing how the loan will be paid back. The coffee shop aims to attract customers from the university and nearby offices by providing excellent customer service and a relaxing atmosphere in a location without similar competition.

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68 views5 pages

LSB Building, Rizal St. Legazpi City

Cup C is seeking a loan to open a coffee shop near the University of Santo Tomas in Legazpi City. The coffee shop will be called "Cup C" and will offer high quality coffee blends and pastries at reasonable prices. The owners have experience creating unique coffee blends and believe there is demand for a coffee shop in the area near the university. They provide a business plan outlining startup costs, market analysis, and financial projections showing how the loan will be paid back. The coffee shop aims to attract customers from the university and nearby offices by providing excellent customer service and a relaxing atmosphere in a location without similar competition.

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October 13, 2019

Mr. Garry Lorilla


Branch Manager
Legazpi Savings and Loan Bank
LSB Building, Rizal St.
Legazpi City

Dear Mr. Lorilla,

We write to request a small business loan to start our own coffee shop business. Our coffee shop
will be called “Cup C”. We’ve been creating and experimenting different kinds of coffee blends
with high quality ingredients to reach the maximum satisfaction of our future customers. This
coffee shop will be serving high quality products and service at a reasonable price. It is our aim
to open our coffee shop at Rawis, Legazpi City near the University of Santo Tomas - Legazpi. There
is no coffee shop in the area and our research shows that putting up a coffee shop here would
be a success.

Please review the attached business plan. As you will see, it will show you how the money will be
spent and how Cup C will easily pay back the loan.

Thank you for your time and consideration of our request.

Very sincerely yours,

Carlos Antonio V. Molina

Jurt C. Lagmay
Company Description

Cup C is a coffee shop that will be run by these entrepreneurs named, Jurt C. Lagmay and Carlos
Antonio V. Molina. Cup C basically means cup of coffee. It will be located at Rawis, Legazpi City
near the University of Santo-Tomas. The coffee shop will offer a variety of choices to our
customers. Coffee and other sorts of beverages will be offered. Cup C will serve as a mood setter
and a perfect place to start every coffee lover’s morning.

Executive Summary

Coffee consumption has shown a steady growth. Coffee drinkers in Legazpi City are among the
most demanding ones. So Cup C decided to invade the area with their unique blends of coffee.

Cup C will provide a perfect and stress-free atmosphere that will positively sets everyone’s mood.
It is a great place to unwind and relax. Cup C will favor flavored coffee drinks and demand great
service at a reasonable price. Our ingredients will be imported and made by reliable coffee
producers that is known for the quality of their products so that we can make coffees with
exceptional quality and taste. Cup C will try to build a loyal customer base by offering a vast
variety of tasty coffee and pastries that match perfectly with the relaxing and stress-free
environment. The café will be open for business Monday – Friday 8:00AM – 9:00PM and will be
closed on Saturdays and Sundays.

Mission
 To provide delicious coffee and excellent service to our customers.
 To be consistent on quality and ethics in everything that we do.
 To inspire and nurture the spirit – one cup of coffee at a time

Vision
 To expand and be known for our original blends of coffee in the Philippines.

Objectives
 To deliver maximum satisfaction to every customer
 To establish dominance over the local market
Products and Services

Our products will mainly consist of coffee based drinks and pastries that will match it perfectly.
Our menu for coffees will feature our original classic coffee, café latte, cappuccino, espresso, iced
coffee drinks, etc. As for pastries will feature donuts, bagels, muffins, croissants, and even other
local breads such as pandesal, ensaymada, etc. Our product’s price will range from P40 – P200.
To the selection of our staffs, they will be carefully assessed to provide excellent service to our
future customers.

Price and cost of the equipment and materials to be used

Ingredients and food supply P30,000


Rent, Utility bills (monthly) P18,000
Renovations P15,000
Kitchenware and furniture P25,000
Monthly Staff Cost P50,000
Coffee maker machines P15,000
total 153,000

Market Analysis

Cup C’s target market will focus on the University students and faculty, people working in the
government offices located near the café and nearby residents. Research suggests that the
suitable age to drink coffee is after puberty so ages 15 and above within the area will be our
target market.
The chart below shows the market potential of coffee drinkers around the area:

SWOT Analysis
Strength
 Unique concept
 Close to University and government offices
 Skillsets of our employees
 Product quality

Weaknesses
 Limited semester times
 Competition(other cafes in the area)
 Customer base
 Brand equity

Opportunities
 Ability to attract customers from nearby University and offices
 Ability to build a brand equity
 Expansion

Threats
 Other cafes in the area
 Changing market trends
 Disruptions in supply
“Cup C”
BUSINESS PLAN

Presented by:

Carlos Antonio V. Molina

Jurt C. Lagmay

Presented to:

Jenny T. Mildenberger

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