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Dropbox Pitch

This document summarizes Dropbox, a file storage and sharing service. Dropbox allows users to access and sync files across multiple devices, back up files to prevent data loss, easily share files, and access files from anywhere with an internet connection. It aims to solve common file storage problems with a simple, integrated solution. Compared to competitors, Dropbox has advantages in technical execution, performance, seamless features like compression and encryption, and integration with operating systems. It plans to generate revenue through individual freemium subscriptions and paid shared folders for businesses.

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101 views17 pages

Dropbox Pitch

This document summarizes Dropbox, a file storage and sharing service. Dropbox allows users to access and sync files across multiple devices, back up files to prevent data loss, easily share files, and access files from anywhere with an internet connection. It aims to solve common file storage problems with a simple, integrated solution. Compared to competitors, Dropbox has advantages in technical execution, performance, seamless features like compression and encryption, and integration with operating systems. It plans to generate revenue through individual freemium subscriptions and paid shared folders for businesses.

Uploaded by

Yusuf
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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http://www.getdropbox.

com
Storage is a mess
It’s 2007, and it’s still a pain to…
•Work on multiple computers
•Share files across a team
•Put photos, video onto the web
•Protect files from loss
What are people doing now?
•Email attachments
•USB drives
•Browser uploads
•Piecemeal solutions
In a perfect world…
• Your files available wherever you
are, on any device
• Never worry about losing data, can
always undo
• Sharing, putting media onto the
web is drag-and-drop
Dropbox
•Keeps files:
• In sync across computers
• Backed up
• Accessible from anywhere
• Easy to share
•It just works
Demo
Why now?
•Lots of devices, bigger files, more
content
•Increasingly distributed/remote teams
•Falling bandwidth, storage prices
•Online storage is unclaimed,
unmonetized territory, much like
search pre-Google
Why better?
•Solves the entire genre of storage-
related problems with one app
•Deep OS integration, visual feedback
•Doesn’t make you change the way you
work
•Open APIs to link desktop & web
applications
Competitors
Carbonite,
Mozy Foldershare box.net

Sync

Backup

Sharing

OS integration

Web access

Versioning
What did they screw up?
•Only tackle small pieces of the
problem
•Poor technical execution
•Clumsy, verbose & technical UIs;
require configuration
•Lack of distribution, partners
Technical advantages
•Client & server written in Python: 5-
10x faster development time
•Leverage Amazon S3, EC2 to
achieve scale & reliability
•Obsession with performance
•Seamless compression, encryption,
binary diffing, failure recovery
Team
• Drew Houston – CEO
S.B. MIT EECS; first line of
code at age 6; first startup
gig at 14; founded online
SAT prep co after multiple
perfect scores

• Arash Ferdowsi – CTO


S.B. MIT EECS (on leave);
director of MIT
programming competition;
Moving into our first office, 5/14/07
prior exp at Google
Business model
•Individuals: freemium
•SMB: shared folder per-seat license
(replaces backup, Windows file share,
collaboration tools, reduces IT
headcount)
•Platform: broker all UGC from the
desktop to the web
Platform
•Onramp for all UGC from desktopà web
•Convenient for users: drag and drop
instead of sign-in and browser upload
•Beneficial for web apps: more content
uploaded, less friction & fewer failures
•Bigger picture: all files in Dropbox,
delegate access to web apps
Customer acquisition
•Loved by early adopters/beta users
(natural influencers)
•Free accounts for individuals
•Viral elements: file sharing, shared
folders, photo/media galleries
•Platform, partnerships à free
customer acquisition
• Ranked #1 among summer YC startups:
“…the simplicity and elegance of its interface,
which blends seamlessly into both Windows and
OS X, sets it apart.”
http://venturebeat.com/2007/08/16/the-y-
combinator-list/

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