TINEEE
TINEEE
INTRODUCTION
Chocolate is a usually sweet, brown food preparation of roasted and ground cacao seeds
that is made in the form of a liquid, paste, or in a block, or used as a flavoring ingredient in other
foods. The earliest evidence of use traces to the Olmecs, with evidence of chocolate beverages
Chocolate is one of the most popular food types and flavors in the world, and many
foodstuffs involving chocolate exist, particularly desserts, including cakes, pudding, mousse,
chocolate brownies, and chocolate chip cookies. Many candies are filled with or coated with
sweetened chocolate. Chocolate bars, either made of solid chocolate or other ingredients coated
in chocolate, are eaten as snacks. Gifts of chocolate molded into different shapes (such as eggs,
hearts, coins) are traditional on certain Western holidays, including Christmas, Easter,
Valentine's Day, and Hanukkah. Chocolate is also used in cold and hot beverages, such as
chocolate milk and hot chocolate, and in some alcoholic drinks, such as creme de cacao.
In the olden days, cocoa was known to be something bitter but has a healing compound.
Eating chocolates has long been said to improve any sorrow-filled situation. But many research
studies have proven that eating chocolate can be beneficial for most people but certain
compounds in chocolate are capable of asserting a psychoactive effect and can cause damage to
one’s health which can lead to heart and other serious health problems. So people nowadays are
becoming health conscious, thus they tend to seek for healthy foods prepared for convenience.
A. Project Rationale
Chocolates are loved by the most because of its sweet and luscious taste. It contains
flavonoid that acts as an antioxidant that protects the body from free radicals that causes aging
and can cause damage that leads to heart disease. Eating chocolate has long been said to improve
any sorrow-filled situation. But many research studies have proven that eating chocolate can be
beneficial for most people but certain compounds in chocolate are capable of asserting a
psychoactive effect and can cause damage to one’s health which can lead to health problems.
The researcher incorporated vegetables specifically; carrots, squash, radish and sweet potato to
Fruits and vegetables are universally promoted as healthy. The Dietary Guidelines for
Americans 2010 recommend making one-half of your plate fruits and vegetables. Myplate.gov
also supports that one-half the plate should be fruits and vegetables. Fruits and vegetables
include a diverse group of plant foods that vary greatly in content of energy and nutrients.
Additionally, fruits and vegetables supply dietary fiber, and fiber intake is linked to lower
incidence of cardiovascular disease and obesity. Also, supply vitamins and minerals to the diet
and are sources of phytochemicals that function as antioxidants, phytoestrogens, and anti-
People nowadays are becoming health conscious, thus they tend to seek for healthy foods
prepared for convenience. As a result, Choco Veggies is developed that is enriched with
nutritious content and convenient to fulfill the consumer’s specified requirements and provide
them with utmost satisfaction. The products stated varied with masses measured in grams with
This study generally aims to assess the feasibility of Choco Veggies in selected
2. To evaluate the technical feasibility in the processing and production of the said products.
3. To plan and forecast realistic financial requirements for the establishment of the
company.
A. Product Description
vegetables. As such, carrots, squash, sweet potatoes and radish are the specified vegetables to
different varieties of choco veggies such as; chococarrot, chocosquash, chocosweetpotato and
chocoradish.
According to scientific researches, vegetables and root crops are nutrient densed, Carrot
contains a high amount of carotene which the body converts into vitamin A and it is a good
source of calcium pectate, a pectin fibre that has been found to have cholesterol-lowering
properties, vitamins B and C. According to Dra., Lydia Marero of Food and Nutrition Research
Institute (FNRI) of the Department of Science and Technology (DOST) stated that carrots are
credited with many natural medicine properties; they are said to cleanse the intestines and to be
diuretic, remineralizing, antidiarrheal and overall tonic and antianemic. Carrot is rich in alkaline
Squash is a food which is low in Saturated Fat and Sodium, and very low in Cholesterol.
It is also a good source of Protein, Vitamin A, Thiamin, Niacin, Phosphorus and Copper, and a
very good source of Dietary Fiber, Vitamin C, Vitamin K, Riboflavin, Vitamin B6, Folate,
Sweet potato tubers are mainly an energy source due to their high carbohydrate content,
which accounts for 80-90% of the dry weight. These carbohydrates consist of starch, sugars and
small amounts of pectins, hemicelluloses and cellulose (Lebot, 2009). Starch is the main
carbohydrate (about 75% DM) and is very resistant to amylase hydrolysis. Cooking increases the
easily hydrolysable starch fraction of sweet potato from 4% to 55% (Dominguez, 1992). Sugar
content can be extremely variable, usually between 1 and 12% DM, but some USA cultivars
contain as much as 38% DM of sugars. The sugar composition of a cultivar, especially the
sucrose values, gives a reliable indication of its sweetness (Lebot, 2009). The dry matter content
of fresh tubers is about 30% and up to 45% in some varieties (Scott, 1992). Tubers are a poor
protein source, as they contain about 4% DM of crude protein, less than half that of maize grain,
and are poor in lysin and sulphur-containing amino acids (Dominguez, 1992). They have low
contents of fibre (7% DM of NDF), fat and ash. Heat treatments and ensiling are very helpful in
The major users of choco veggies are those target market who live specifically in
The choco veggies company will be located at Sariaya, Quezon. Sariaya is a first class
municipality in Quezon known for being one of the Sentrong Pamilihan ng Produktong
Agrikultura ng Quezon Foundation Inc. (SPPAQFI) and also delighted with their breads and
pastries, tikoy and tamales. In this location the products can be found also in nearby towns as
1. Demand Analysis
The demand determines the acceptance of a product to its target customers. It is the total
quantity of a good that consumers are willing and able to purchase given certain considerations.
It is important to know the demand of choco veggies in order to answer the customer needs.
Analyzing the demand will give the total number of quantity of choco veggies to be produced.
INCOME PERCENTAGE
AGE
BRACKET EATING OF WILLING
TOTAL BRACKET PER CAPITA DEMAND
YEAR 87% (5000- CHOCOLATE TO TRY THE
POPULATION 94.5% (13- CONSUMPTION (in Kg)
35,000 and (82%) PRODUCT
59)
above) (66.75%)
2019 748197 650931.39 615130.16 504406.73 336691.50 0.02 8248.94
2020 784998 682948.26 645386.11 529216.61 353252.08 0.02 8654.68
2021 821798 714964.26 675641.23 554025.81 369812.22 0.02 9060.40
2022 858599 746981.13 705897.17 578835.68 386372.81 0.02 9466.13
2023 895699 779258.13 736398.93 603847.12 403067.96 0.02 9875.16
TableA.1. illustrates the demand for the products in the year 2019 up to 2023 it is based
on the computation of projection demand and the result of survey. The projection of demand is
important for the business to estimate and anticipate future production demands and possible
POPULATION
Oo 34 123 69 55 47 328
Kumakain kaba
Hindi 8 27 15 12 10 72
ng tsokolate?
TOTAL 42 150 84 67 57 400
Willing kaba 27 100 56 45 39
Willing to try 267
na magtry ng
Choco Not willing 14 50 28 22 19 133
Veggies? TOTAL 41 150 84 67 58 400
Araw-araw 3 9 5 4 3 24
Gaano ka Once a week 7 26 14 11 10 68
kadalas kakain 2 times a week 12 41 23 18 16 110
ng choco Once a month 4 14 8 6 5 36
veggies? 2 times a month 3 11 6 5 4 29
TOTAL 28 101 56 44 38 267
10 grams 6 21 12 9 8 56
Gaano kadami 20 grams 10 36 20 16 14 96
ang iyong 30 grams 8 27 15 12 10 72
willing 40 grams 3 9 5 4 3 24
makonsumo? 50 grams above 2 7 4 3 3 19
TOTAL 29 100 56 44 38 267
Semisweet 7 25 14 12 10 68
Sa anong Bittersweet 8 27 16 12 11 74
flavor mo ito Milk 7 24 13 11 9 64
nais? White 6 23 13 10 9 60
TOTAL 28 99 57 44 39 267
Plain 10 35 20 15 12 92
Sa anong anyo
Coat sa wafer 10 34 19 15 13 91
mo ito nais
Mani 8 32 18 14 12 84
makain?
TOTAL 28 101 57 44 37 267
below 20 13 46 26 21 18 124
Sa magkanong PHP 21-30 8 27 15 12 10 72
halaga mo ito PHP 31-40 5 18 10 8 7 48
nais na mabili? PHP 41-50 2 9 5 4 3 23
TOTAL 28 100 56 45 38 267
Sari - sari Store 8 28 16 13 11 76
Saang Canteen ng school 5 18 10 8 7 48
pamilihan mo Canteen ng company 2 8 5 4 3 22
ito nais na Mall 6 22 12 9 8 57
makita? Public Market 7 24 13 11 9 64
TOTAL 28 100 56 45 38 268
3. Industry Analysis
operating, there is only one store in Lucena who is selling different kinds of chocolates but they
Past Supply
Table 4.1 shows the historical supply of chocolates import and export from 2014 up to
Projected Supply
Table 4.2 shows the projected supply of chocolates from 2019 up to 2023 based on
The target market of choco veggies are the towns of Pagbilao, Lucena City, Sariaya,
Candelaria and Tiaong, Quezon for which it has a 66.75% of willing to try the product based on
survey.
E. Marketing Strategy
1. Marketing Program
Marketing Program is very important aspect in every company. It is the total system of
the company to plan, pricing promoting and distributes wants-satisfying products and services to
present and potential customers. Marketing must be creative to attract the buyers of different age
groups and must be flexible in adjusting to the environment and changes in the needs of the
customers.
2. Pricing Scheme
Aside from production cost, prices prevailing in the market for related products are also
considered to arrive at the price of Choco Veggies products. Based from the survey conducted,
the researcher decided to use the price conveyed from it. The price of the product will be sold at
The product was named after its main ingredient which is chocolate incorporated with
vegetables. With the twist of chocolate containing veggies it could catch the attention of our
target market and ask “what would that product taste like?” This would make the curiosity of the
consumers want to try the choco veggies that can have a big impact in the product to the buying
society especially chocolate is considered the most craved food in the world.
The plant will be located at Sariaya, Quezon. Since this municipality has become the
“bagsakan” of vegetable products from Quezon and neighboring places and from as far as the
Bicol Region. It will be convenient because of the availability of supply and also considered
because some of the demand of the business will be gained in this location. The plant will also
have a retail store for the local consumers in Sariaya, Quezon. For the distribution strategy,
wholesalers and distributor will help the business to reach the market. They will be given a lower
price than the retail price. Delivery capability will also be used to meet the demand of the
grocery stores near on its target municipalities that will supply its own locals.
Aside from production cost, prices prevailing in the market for related products are also
considered to arrive at the price of Choco Veggies products. Based from the survey conducted,
the researcher decided to use the price conveyed from it. The price of the product will be sold at
Promotions are a type of method for the product to sell its brand and for the customers to
become aware of the new the products. The business will use different mode of advertisement to
3.4.1 Poster
Posters will be posted to the municipalities and cities near the plant also to its
local place. It will help customers to be aware of the products made by Choco Veggies
3.4.2 Flyers
Flyers are somewhat similar to the posters the difference is that it focuses on the end
consumers. Flyers will help the business to have face to face interaction with their customers. It
will show how dedicate the business really is toward the selling of their product.
3.4.3 Website
business will use facebook, instagram and youtube to spread the awareness of the products.
Furthermore, Choco Veggies will also create its own website so that customers can see the
company background and products offered. This could also permit fast response to customer
The plant will be located at Sariaya, Quezon. Since this municipality has become the
“bagsakan” of vegetable products from Quezon and neighboring places and from as far as the
Bicol Region. It will be convenient because of the availability of supply and also considered
because some of the demand of the business will be gained in this location. The plant will also
have a retail store for the local consumers in Sariaya, Quezon. For the distribution strategy,
wholesalers and distributor will help the business to reach the market. They will be given a lower
price than the retail price. Delivery capability will also be used to meet the demand of the
grocery stores near on its target municipalities that will supply its own locals.
A. Manufacturing Process
Process is a vital factor in every development where lot of things should be reflected
from the objectives created form planning. From start to finish, process should be determined so
that the desired goal would be realized. In business, it is composed of two processes, the pre
operating period and the operating or production period. Pre-operations are the processes to
conduct before the actual start of the business endeavor. These includes the accumulation of
land, building of the facility, ordering of machineries, equipment, furniture and fixtures,
accumulation of materials and labor and others related to the processes before the proper
operations. Meanwhile, the operating or production period is the phase wherein the business is
starting to produce the product and finally introduce it to the market. Specifically, it pertains to
operations in which raw materials undergo until it is formed into its desired final product. In this
study, the process to be analyzed relates with the products which is choco veggies.
Figure A.1 Flow Process of Pre-Operating Period
The figure above shows the pre-operating period process which will start from securing
the suited location, secure and work on business permits and licenses from different agencies
concerned for the building of the business. After all the papers required are settled, building of
the facility can be started through bidding and the winning bid of the contractor will be the one to
construct the facility for the business. Then, necessary machines, equipment, furniture and
fixtures and other related goods will be acquired with the winning bid of the suppliers. Finally,
the laborers and workers will then be hired and that is the perfect time to start the business’
operations.
Figure A.1.1 Flow Process of Operating Period
The figure above shows the operating period process which will begin with the
production planning and scheduling with vast concern with the capacity of the plant to produce.
The quantity to produce will be given to the production department to execute the plan. Then,
sales and marketing department will be the one responsible on the inflows and outflows of
money in the entire business. Additionally, customer services and reviews will be entertained in
The process of manufacturing choco veggies will start by preparing the required raw
materials that will be used in the production. Once prepared, the vegetable will proceed to the
slicing machine to be cut into desired shape. After slicing operation, the vegetables will proceed
to the extractor; it squeezes the juice out of the pulp. Right after, the other ingredients will be
placed in a mixer and blend together. Once the mixture is complete, it moves onto the next
process which is the mixture is squished through rollers. It is then removed from the last rollers
where it has been thinned to less than 0.03 millimeters. Plastic molds for making chocolate bars
are prepared. Then, the melted chocolate is poured into the molds then sent to a refrigeration
room. It is cooled and solidified for 20-40 minutes at 8 degree celcius. Lastly, the solidified
chocolate bars are removed from the molds and is ready for labeling and packaging then stored
in the warehouse.
Raw Materials
Preparation
Cutting
Steaming
Extracting
Mixing
Pouring
Cooling
Labeling/
Packaging
Storage
The tables below show the machineries and equipment that will be used by choco veggies
production. The given quantity and price were used as the assumptions to know the capital cost
Mixing Machine
Is a machine which uses a gear-
driven mechanism to rotate a
set of beaters containing the
food to be prepared. It PHP.465,885.00 4 PHP.1,863,540.00
automates the repetitive
tasks of stirring, whisking or
beating.
Cooling Machine
Pallet Jack
Pallet
It serves as a structural
foundation of a unit load
which allows the handling and PHP.880.00 20 PHP.17,600.00
storage of material to be
more efficient.
Hand Cart
Used for transporting small
loads of materials which it can
carry 275 lbs or 125 kg up to
PHP2,300.00 2 PHP.4,600.00
600 lbs or 272 kg depending
on the size and capacity of the
cart
D. Plant Location
The place where the business will be located is an important factor to consider. The main
office should be easily found where the concerns of the production plant, warehouse and store
The Main office will be located at Brgy. Tumbaga I, Sariaya, Quezon. Sariaya is a first
class municipality in Quezon known for being one of the Sentrong Pamilihan ng Produktong
Agrikultura ng Quezon Foundation Inc. (SPPAQFI) and also delighted with their breads and
pastries, tikoy and tamales. The main office and warehouse can be found inside the production
plant where the products are being manufactured so that the movement of products can be
synchronized with the function of the main office, production facility and warehouse. Thus,
smooth delivery of products can be obtained in the near store outlet. The overall lot size is
80mx50m that is sufficient to provide space for all departments included in the layout.
The figure above shows the proposed location for the plant facility. The plant are located
to place where the manner of producing goods is appropriate and permitted. The covered land
area for the plant is 85x55 m and the floor area is 80x50m.
E. Plant Layout
LEGEND:
1 GUARD HOUSE AND PARKING AREA FOR DELIVERY TRUCKS
2 WAITING LOBBY
3,4,5 CANTEEN AREA
6 LOCKER ROOMS
7 PARKING AREA FOR EMPLOYEE
8 CUTTING AREA
9 REFRIGERATION ROOM
10 PACKAGING AREA
11 MIXING AREA
12 LINE 1
13 LINE 2
14 LINE 3
15 LINE 4
16 ROLLING MACHINE
17 PRODUCTION OFFICE
18 MAINTENANCE OFFICE
19 MANUFACTURING AND ENGINEERING DEPARTMENT
20 GENERAL ADMINISTRATIVE DEPARTMENT
21 WAREHOUSE AREA
22 DELIVERY BAY
The figure above shows the plant layout for the building consisting of different
departments, storage, warehouse, parking areas and the production area. The production area is
composed of four production lines which are intended for producing products such as chocolate
The table above shows the raw materials necessary to manufacture the choco veggies
products given its specifications, corresponding suppliers and their locations and how these
materials will be procured. The vegetables are procured shopping since it will be bought from
SPPAQFI where over 100 tons of veggies are delivered every day. Meanwhile, the rest of the
products will be procured in negotiation form since there is a direct supplier for the particular
raw materials.
Supplies
Supplies are consumables and used regularly in businesses and other organizations so that
workers can do their respective assignments. It is used by the individuals engaged in mass
production, written communications, record and book keeping, janitorial and cleaning, and data
storage.
Office Supplies
Office supplies are supplies used such as record book, bond paper, ball pen, markers and
OFFICE SUPPLIES
Office Supplies Quantity Unit Amount (Php) Total Amount (Php)
Log Book 3 Pcs 76.50 229.50
Record Book 3 Pcs 85.76 257.28
Ball Pen 3 Box 48.00 144.00
Marker 5 Pcs 48.00 240.00
Bond Paper 6 Reams 150.00 900.00
Stapler 2 Pcs 85.00 170.00
Staple wire 10 Boxes 16.00 160.00
Fastener 2 Box 59.75 119.50
Puncher 2 Pcs 105.00 210.00
Paper clip set 5 Box 70.00 350.00
Calculator 3 Pcs 120.00 360.00
Glue 3 Pcs 90.00 270.00
Marker Ink Refill 2 Box 333.00 666.00
Printer Ink Refill 4 Set 75.00 300.00
White Board Eraser 2 Pcs 110.50 221.00
Scotch Tape 5 Pcs 11.20 56.00
Scissors 3 Pcs 22.50 67.50
Folder 20 Pcs 3.40 68.00
TOTAL Php.4,788.78
*Calculations are made for the starting operation cost of the supplies
The table above is the list and the cost of the office supplies to be used by the business.
The cost of the office supplies that are estimated for the start of operation has a total of PHP
4,788.78. Meanwhile, the cost for the succeeding year may appear lower since some of the
Sanitary supplies are the supplies considered for the cleanliness of the employees, since
the business that will be established is a food processing plant. These include some of the basic
The table above shows the list and the cost of the cleaning and sanitary supplies to be
used by the business. The cost of the cleaning and sanitary supplies that are estimated for the
start of the operation has a total of PHP 3,800.00. Meanwhile, the cost for the succeeding year
may appear lower since some of the materials can be used for the following operating years.
H. Utilities
H.1 Electricity
The provider of the electricity that will be used in the business is MERALCO.
MERALCO is the only electricity provider available in the proposed location. The average rate
provided by the MERALCO is PHP 13.00/kw-hr. The electricity will be used for the machines
and other electrical devices. The electrical consumption of the machines is the summation of all
H.2 Water
Water supply will come from a private business near the proposed location of the plant.
The current price of the water is PHP 16.70 per cubic meter; this is basis of the computation for
H.3 Telecommunication
The telecommunications include the internet and land line calls which can be used for
business communication outside the plant. It is necessary for the plant to have internet access to
provide easy way of communication inside and outside the plant. The Telecommunication
Company that will provide these is Philippine Long Distance Telephone (PLDT) with Plan 4299.
Diesel will be used by the vehicles for the transportation of raw materials and the final
goods. The provider of the diesel fuel is Shell; the current price of their diesel is PHP
47.65/liter. The delivery truck will deliver the final goods to Candelaria, Sariaya, Tiaong,
UTILITIES
Monthly
Utilities Requirements Supplier Annual Cost (PHP)
Consumption
Electricity MERALCO 201,361.00 2,416,332.00
Water Supply Private owned business 8,549.00 102,588.00
Telecommunications PLDT 4,299.00 51,588.00
Diesel Shell 14,295.00 171,540.00
TOTAL PHP.2,742,048.00
The table above shows the list of utilities required in the operating period of the business.
Corresponding supplier for each utility is presented in the table with monthly consumption and
I. Waste Disposal
The business will have a proper waste disposal method as it is required when establishing
a business. The company will provide a specific location for the trash bags that will be for
biodegradable, non-biodegradable and recyclable waste and will be put in designated areas
around the plant. It will be located in the main entrance of the business, at the canteen, and toilet
rooms. Break room. It will also be located in the production Biodegradable trash can is for all the
wastes that are easily decompose or effectively break down and normally rot. Non-biodegradable
trash can is for all the wastes that are cannot easily decompose and recyclable is for things that
can be recycled or used again. The waste disposal method intends to segregate waste for a more
The business will also comply with the Waste Water Treatment for the production. It will
remove contaminants from wastewater or sewage and convert it into an effluent that can be
returned to the water cycle with minimum impact on the environment, or directly reused.
Because wastewater treatment is a highly complex, custom solution, several factors go
into choosing the right treatment options. It is crucial to treat your waste properly, as discharging
wastewater into the environment or a publicly owned treatment works (POTW) without meeting
local regulations can cost you thousands of dollars in fines down the road.
An oil/water separator or dissolved air flotation device to remove small amounts of oils.
A series of reactors and chemical additions to adjust the pH and precipitate out metals
Some sort of filtration to remove all the leftover trace amounts of suspended solids
(again, the level of filtration needed will depend on the degree of suspended solids
J. Labor Requirements
Store uniforms are the ones being used in the facility and the personal protective
equipment (PPE) is being used by the employees for the safe and comfortable working condition.
UNIFORMS
Supplies Quantity Unit Amount (PHP/set) Total Amount (PHP)
worker inside the plant which has a total of PHP 40,500.00. Meanwhile, the cost for the
succeeding year may appear lower since some of the uniforms can be used for the following
K. Production Cost
FEASIBILITY STUDY OF CHOCO VEGGIES COMPANY IN SARIAYA, QUEZON
BSIE – V GK
November 2019