VIDEO PRESENTATION (105 points)
Create a 7 – 10 minutes video presenting professional selling where different techniques are applied for different type of prospects.
The process or steps (prospecting, pre-approach, approach, sales presentation, closing the sale, and following-up) in successful
selling as well as a good sales personality should be creatively portrayed in the video. Appropriate photos and music can be
incorporated and it should be saved to a flash drive in a HD video format.
Exceeds Standard At Standard Approaching Standard Below Standard
(12 – 15 points) (8 – 11 points) (4 – 7 points) (0 – 3 points)
Concept, Script, The video shows The video shows exact The video shows The video shows no
and Storyboard significant effort. Students effort. Students go for minimal effort. Students effort. Students
go beyond simple simple salesman and presented the usual presented a confusing
salesman and customer customer interaction. salesman and customer salesman and
interaction and were interaction. customer interaction
thoroughly prepared. Good use of props, and didn’t use any
costumes, etc. Not using appropriate props, costumes, etc.
Excellent use of props, props, costumes, etc.
costumes, etc.
Communication Students spoke clearly, Students’ voice was Students’ voice was low; Students were
cheerfully and correctly clear and pronounces too loud or monotone in mumbling,
pronounced words. most of the words delivery. Some viewers incorrectly
correctly. Viewers can had difficulty hearing the pronounced words,
The salesman maintained hear the presentation. video presentation. and spoke too quietly
an eye contact to his/her for viewers to hear.
prospect and proper tone The salesman made an The salesman
of voice was observed. eye contact most of the occasionally made an eye The salesman can
He/she addressed time. He/she addressed contact. He/she barely make an eye
prospect’s name all the prospect’s name addressed the prospect’s contact. He/she did
time and applied multiple times and name one time and not address the
personality echoing to established a good established a weak prospect’s name and
established positive relationship with relationship with did not appear to
relationship with prospect. prospect. prospect. establish a positive
relationship with the
prospect.
Sales Personality The salesman is well- The salesman was The salesman wore The salesman is not
groomed and wore groomed and wore acceptable attire. dressed appropriately
suitable business attire for business attire but not and the viewers could
his/her prospect. appropriate to the type Showed little patience, hardly recognize
prospect he/she was self-control, him/her as a
Showed excellent dwelling. determination, and salesman.
patience, self-control, decisiveness.
determination, and Showed enough Did not appear to
decisiveness. patience, self-control, have patience, self-
determination, and control,
decisiveness. determination, and
decisiveness.
Selling Process The salesman used The salesmen The salesman used The salesman did not
effective prospecting adequately used prospecting method and use any prospecting
method, qualified prospecting method, partially conducted method, did not
intensively his/her qualify the prospect qualifying prospect and qualify the prospects,
prospect and conducted and conducted background information and did not conduct
thorough background background review. background
information review. information review. information review.
After prospecting the
After prospecting the After prospecting the salesman partially After prospecting the
salesman had undergone salesman prepared for conducted a preparation salesman did not
important measures before the personal contact to before a personal contact prepare before a
a personal contact to prospect. to the prospect. personal contact to
prospect. the prospect.
During the approach, During the approach, the
During the approach, the the salesman went salesman did not During the approach,
salesman introduced through basic introduce himself/herself the salesman forgot
himself/herself and the introductions. Lack of and the company and to introduce
company. He/she opened enthusiasm. then opened the sale. himself/herself and
the sale creatively, with Little attempt to engaged the company also did
enthusiasm and engaged The salesman went for audience No enthusiasm. not attempt to engage
the prospect by grasping basic sales presentation audience.
its attention. and was at ease in The salesman presented
handling objections but the features of the The salesman failed
The salesman used fails to elaborate product but did not link to present and
effective formula in further. Shows features to the benefits. demonstrate the
presenting the product and knowledge of the He/she was product. Also failed
used appropriate method product, company, uncomfortable with the to address prospect’s
in handling objection. prospect and the knowledge that he/she objections and
Excellent knowledge of competitors. has and was able to showed lacks of
the product, company, answer only basic knowledge of the
prospect and the The salesman closed questions without product, company,
competitors were clearly the sale adequately elaboration. prospect and the
and observed. using a certain competitors.
technique. The salesman closed the
The salesman closed the sale with the direct-close The salesman simply
sale in a creative and The salesman went for technique. ends the sale without
effective way. simple follow-through using any closing
methods. The salesman built some technique.
The salesman conducted goodwill but follow-up
sales follow-through contains error and should The salesman forgot
above expectation of have used the time to make follow-up.
professional appeal. productively.
Presentation Students presented the Students presented the Viewers had difficulty Audience cannot
Organization concept in logical, creative concept in an organized following the understand the video
sequence and extremely sequence which presentation because because there was no
organized which viewers viewers can follow. No students jumped around proper sequence of
can follow. major glitches in the in different scenario presentation.
fluency of the never really knowing
presentation. which scene is the start.
Time and The group presentation The group presentation The group presentation The group
Participation did not exceed 10 minutes almost exceeds 10 slightly exceeds 10 presentation exceeds
and each member of the minutes and most of minutes and few 10 minutes and more;
group had a speaking role. the group members had members know their and members of the
a speaking role. roles well and some are group were confused
not. about their speaking
role.
Production The video was in excellent The video was in good The quality of the video The video is in poor
quality. It was well-edited quality. It was was acceptable. Few quality. It was
and the directing was completed and scenes were edited but unedited and many
excellent. A variety of contained all required several poor shots still poor shots remain.
transitions were used to items. Editing was remained. Transitions No transitions
assist in communicating done satisfactorily and from shot to shot are between clips were
the concept.. Shots and varieties of transitions choppy and the selected used and raw clips
scenes worked well were used to explain type of wipes and fades run back-to-back in
together. Graphics the concept. are inappropriate. There the video.
explained and reinforced are many unnatural
key points in the concept. The audio is clear and breaks and/or early cuts. The audio was cut-off
assists in inappropriately in
The audio was clear and communicating the The audio is inconsistent some scenes and was
effectively assist in concept. in clarity (too loud/too not clear most of the
communicating the soft/garbled) at times and time because the
concept. Background the background audio background audio
audio was kept in balance. overpowers the primary overpowers the
audio in some scenes. primary audio.
Final Score
