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Lesson 4
THE CLIENTELE AND AUDIENCES OF COUNSELING
"INTENDED At the end of this lesson, the students should be able to:
LEARNING
-OUTCOMES . 1. describe the characteristics ofclientele and audiences ofcounseling;
e 2. explain the needs of various types of clientele and audiences of
counseling; .
. describe the individual as client of counseling;
4, define the group and organization as client of counseling; and
. discuss the community’as client of counseling.a Explore _
Individuals and groups of people who receive service from various counseling
professions constitute the clientele and audience. These individuals and groups vary
in their needs and context where they avail of counseling services.
41.
42.
Characteristics of the Clientele and Audiences of Counseling
The clientele and audiences of counseling are normal people. They are not
in need of clinical or mental help. They may be the youth in need of guidance
at critical moments of their growth, anyone in need of assistance in realizing a
change in behavior or attitude, or simply seeking to achieve a goal. What the
audience normally calls for in counseling is application or development of social
skills, effective communication, spiritual direction, decision-making, and career
choices. Sometimes, people need to cope with crisis. Other clientele and audiences
of counseling may be people in need of premarital and marital counseling, grief
and loss (divorce, death, or amputation), domestic violence and other types of
abuse, or coping with terminal illness, death, and dying.
Needs of Various Types of Clientele and Audiences of Counseling
The needs vary for each type of clientele and audience of counseling. In the
school context, guidance and counselors aim to meet needs such as job-hunting
coaching, conflict management providers, human resources personnel, marriage
counselors, drug abuse and rehabilitation counselors, bereavement counselors,
and abused children caretakers and rehabilitation in government and NGO
settings.
As school guidance and counselors, these professionals provide the need
for personal guidance by helping students seek more options and find better and
more appropriate ones in dealing with situations of stress or simply decision-
making. This may include career options. Sometimes, they bridge between family
and the school in resolving conflicts that affect students and their families to the
extent of becoming a threat to student development and learning.
As job-hunting coaches, counselors provide avenues for people to find
necessary information and get employment that is suitable to them. The services43.
‘i m vitae (CV)
offered may include technical aspects of how to prepare a curriculu
conduct oneself
ora resume, how to speak to employers, and how to Peete aed icand how to
before employers. These can even cover such details as how to
groom oneself to meet expectations of prospective employers.
As conflict management providers, these professionals provide the pee ce
principles and theory-based approaches to deal with conflict an¢ aoe ie
not revolve it positively. Conflicts are everywhere and they are ni See
easy to avoid. These professionals provide ways to manage conflict co) ly.
As human resources personnel, these professionals provide La needs
common to all workplaces and they are employed in almost all workp! laces to
deal with various employee needs that cover aspects of remunerations, social
services, compensations, conflict resolution, and discipline. There is a wi lerange
of Services that employment provide for the work force, which are not directly
related to their technical work. They are designed to keep workers happy and
cared for as humans. They form part of human resource management.
As marriage counselors, these professionals provide the need for conilict-
resolution skills to parties, couples, and children to deal with various stresses and
issues that threaten their unity or peaceful coexistence. Sometimes, their work
is to reconcile couples, while at other times, they work to help them part ways
in the best way possible through available legal instruments such as separation,
divorce, or annulment.
As drug abuse and rehabilitation counselors, these professionals meet
the need to help people overcome their problems or mitigate some of the most
negative effects of drug abuse. Their goal is to facilitate client rehabilitation,
As bereavement counselors, these professionals respond to the need to be
helped to go through loss, such as death in the family, in a way that will help
prevent depression and other unhealthy ways of dealing or coping with loss such
as committing suicide or giving up on life. Through them, clients are empowered
to experience recovery or some form of healing that will help them cope well
with such human tragedies.
As abused children caretakers and rehabilitation in government and NGO
settings, counselors meet the need to facilitate processing and restoration of
abused children through recognition and implementation of existing laws and
recovery procedures in coordination with relevant units.
The individual as Client of Counseling
The individual who needs to be helped to manage well a life-changing
situation or personal problem or crisis and other support needs may undergo
counseling as an individual. This is the common type of counseling: the
individualized type. The individual needs capacitation to be able to manage
well their unique circumstances, which may be very difficult to endure alone.
Problems like alcoholism, loss of job, divorce, imprisonment, and rehabilitation
can be a cause of shame and embarrassment. Without acquiring enough strength
and ability to go through such life experience, people are vulnerable and maycome out worse; even while simply going through natural life transitions like
retirement and growing old.
The Group and Organization as Client of Counseling
Groups exist in communities, organizations, students in schools, teachers in
school, and departments in workplaces, and such an entity can undergo group
counseling to meet counseling needs on that level. The needs can range from
desire to reduce conflict or manage it, become more productive as a team or work
better together. Some of the group processes and procedures resemble those
that are applied to individuals. However, some are very unique to group and
organizational context.
The Community as Client of Counseling
When people experience something collectively, which may be socially
troubling and constitute the danger of blocking their collective capacity to move
on, counseling is necessary to be undertaken on a community level. In post-
apartheid South Africa, a truth and reconciliation commission was sought tohelp
restoration of the South African communities. Likewise, in the post-genocide
Ruanda, a similar approach was done to help restore trust and confidence in
communities that were brutally disrupted by civil war and mass killing.Lesson 5
THE SETTINGS, PROCESSES, METHODS,
AND TOOLS IN COUNSELING
“INTENDED At the end of this lesson, the students should be able to:
LEARNING
OUTCOMES — 1. describe counseling in government setting;
"2. describe counseling in private sectors setting;
. describe counseling in civil society setting;
. describe counseling in school setting; and
. describe counseling in community setting.bay Explore 7
private sectors, to
Counselors work in various settings—from government to
civil society to school setting. Drawing on a wide range of processes, methods, and
tools, counselors are trained to use what is appropriate for the setting and relative to
their specialty. There are classical approaches informed by theories to counseling that
scaffold their process and selection of methods and tools.
‘The late 1950s saw three schools of thought in psychology that became very
dominant: psychoanalysis, behaviorism, and the humanistic perspective.
Represented by Sigmund Freud (1856-1939), psychoanalysis draw attention to
the darker forces of the unconscious and the influence that this has on how we feel
about ourselves. The field of psychoanalysis encompasses a vast number of therapeutic
models that utilize dreams, fantasies, associations, and the expression of thoughts both
yerbally and physically. The assumption is that there are inner battles that are waged
ina client that are directly responsible for the appearance of symptoms and behavioral
problems, causing the person to seek treatment. Psychoanalytic therapy tends to be
highly focused on unearthing the underlying issues to undress the symptoms, which
will lead to minimize or eliminate the symptoms.
Represented by B.F. Skinner (1904-1990), behaviorism focused on the effects
of reinforcement on observable behavior. All psychological disorders are a result of
maladaptive learning that all behavior is learnt from our environment and symptoms
are acquired through classical conditioning and operant conditioning. Classical
conditioning involves learning by association. Operant conditioning involves learning by
reinforcement (e.g., rewards) and punishment. The therapeutic techniques used in this
type of treatment are action-based and rooted in the theories of classical conditioning
and operant conditioning and_utilize the same learning strategies that led to the
formation of unwanted behaviors. Behavioral therapy tends to be highly focused on
teaching clients new behaviors to minimize or eliminate the issue.
Represented by Carl Rogers (1902-1987), Abraham Maslow (1908-1970), and
George Kelly (1905-1966), the humanistic perspective attempted to understand the
conscious mind, free will, human dignity, and the capacity for self-reflection and
growth. These humanists argued that the person is not hostage to the contingence
and historical circumstances of his/her past. The human potential for change requires
only exercise of the distinctively human capacities for choice, creativity, and drive
toward self-actualization. Humanistic therapeutic models are rooted in insight and
focus on self-development, growth, and responsibilities. They seek to help individuals
gain self-empowerment by recognizing their strengths, creativity, and choice in their
given circumstances,
The following are among the basic counseling approaches commonly used today
that provide processes, methods, and tools for counselors to draw from: Psychoanalytic
Therapy, Adlerian Therapy, Bxistential Therapy, Person-centered Therapy, Gestalt
Therapy, Transactional Analysis, Behavior Therapy, Rational-emotive Therapy, and
Reality Therapy. ;
ceeby Sigmund Freud,
Psychoanalytic Therapy is an approach de ee beings are basically
Psychoanalysis ig based on Freud’s explanation Ta), unconscious energy ang
determined by psychic energy and early experienct® ., motives and conflicts,
experiences drive people's behavior in the form of pee if this energy and early
The goal of a therapist is to help a client become consci WS fh positively.
experiences and thereby become empowered and Arne 1 TT developed by
“Adlerian Therapy is an approach similar to the Freudian. rT eg 3b
Alfred Aalor (1870-1997) who believed that the first 9% Ye nor past and
aaed ae jut ensuing behavior depended on how one interpre aay
its continuing influence on him [her, For Adler, humans are
social bree ¢ Frankl (1905-1997),
Existential Therapy has no single fonds et reidered key figures
Abraham Maslow (1908-1970), and Rollo May (19 1994) 9° chape ho her own
Existential therapy focuses on the human capacity ber ection, decision-making
life, give meaning to personal circumstance through resect Cyt hasizes
and self-awareness. It draws heavily on existentialist philosophy tha an Pr —
human freedom to define oneself, and that our lives are not precetarnli weber
a responsibility to live and to see in life what we chose to. The only things we cannot
control is being born and the fact of dying.
Person-centered Therapy originated from Carl Rogers (1902-1987). je Rogers
people get, share, or surrender power and control over themselves and others, and $0
empowerment depended on the self and such required non-directive process. Nar
Ginctive counselors focus on the client’s self-discovery rather than their input. The
mnain stay in this non-directive counseling is counselor-client reflecting and clarifying
the verbal and non-verbal communications of clients. The process includes the
counselor use of active listening, reflection of feelings, clarification, and just “being
there” for the counselee in a non-interventionist way.
Gestalt Therapy was developed and introduced by Frederick 8. Perls (1893-1970),
It is an existential approach, stressing that people must find their own way in life
and accept personal responsibility for maturity. They must develop an awareness
of their unfinished business from the past, traumatic experiences in life, and what
they are doing in order for them to bring about change in their lives. Gestalt therapy
techniques include confrontation, dialog with parties, role-playing, reliving, and re-
experiencing unfinished business in the forms of resentment and guilt. Counselors
push for doing and experiencing rather than just talk about one’s feelings as client. It
involves recognizing and letting go, accompanied by actions like breaking a glass ot
hitting something hard.
_ Transactional Analysis was developed by Eric Berne (1910-1970). Its main
uniqueness is its emphasis on decisions and contracts that must be made by the client.
Like other existentialist philosophies, which are based on the understanding of human
nature, this approach believes that the client has the potential for choice and so, the
contact made bythe cient cently slates the diections and goals of the therapeutic
Behavior Therapy, also referred to as behavior modification, is i
” a , is associated with
many theorists and among them are Arnold Lazarus, Albert Bandura, B.F. Skinner,MJ. Mahoney,
David L. Watson, and A.E. Kazdin. Behavior therapy uses many
action-oriented
methods to help people take steps to change what they are doing and
thinking. This approach focuses on overt behavior, precision in specifying the goals
of treatment, and the development of specific treatment plans. In this approach, the
counselor is active and directive, and functions as a teacher or trainer in helping clients
to work on improving behavior,
Rational-emotive Therapy was developed by Albert Ellis, (1913-2007). It is a form of
cognitively-oriented behavioral therapy and is based on the assumption that ‘human
beings are born with a potential for both rational or straight thinking, and irrational or
crooked thinking. Because people are fallible, this approach focuses on helping clients
accept themselves as people who would continue to make mistakes, yet at the same
time learn to live with themselves and be at peace with themselves, Ellis stressed that
through thinking, judging, deciding, and doing, people can change their cognitive,
emotive, and behavioral processes and react differently from their usual patterns.
‘They can train to master themselves and control themselves like choosing not to be
upset.
Reality Therapy was founded and promoted by William Glasser (1925-2013). This
therapy is a short-term approach that focuses on the present and highlights a client's
strength. It stresses that a client can learn more realistic behavior and achieve success,
For Glasser, people choose their behavior and are therefore responsible for what they
doand how they think and feel. What a client needs from a counselor is encouragement
to assess the current style of living then leave them to employ a process of honest self-
examination, leading and resulting to improvement of one’s quality of life.
5.1, Government Setting
Counseling settings vary widely but the processes, methods, and tools used
by counselors are very similar. Counseling professionals in government setting
work with the various government agencies that have counseling services such,
as social welfare, correctional department, the court system, child and women
affairs services, schools, military, police, hospitals, mental and foster homes, and
rehabilitation centers. Sometimes, other specialized departments also have unite
of counselors such as intelligence-gathering de
partments, military and police
departments, presidential guards, and special advisories.
5.2. Private Sectors Setting
In the private sector, counselors range from inde
sRrvices or work for NGOs, or specialized for profit centers and organizations
that render a variety of counseling services. The processes, methode and tools
used by counselors in the private sectors setting remain very much the same as
in the government setting.
5.3. Civil Society Setting
The context of civil society is generally charities or non-profit and issue-
based centers or organizations such as for abused women, abandoned children
and elderly, veterans, teachers, professionals, or religious groups. The processes,
methods, and tools used resemble each other.
pendent providers of5.4. School Setting sort a
‘i hool counselor is more complex sincg
In the school setting, the role of school ; ;
the needs of students can vary widely. This gives rise to the more dynamic ang
wnded on a school’s local circumstances
1 counselors; it deper
Somnplex role GF schune! 60 e profession itself. As such, school counselors
as well as by the dynamism within th “
assume a different responsibilities and tasks based on the particular needs of
students and the school context. Historically, it was understood that “guidance
process occurs in an individual in a developmental sequence to the age of
maturity” (Coy 1999). Guidance, based on this insight, tends to be more centereq
on the developmental needs of individuals.
Frank Parsons, known as the “Father of Guidance and Counseling,”
developed a vocational program that matched an individual's traits witha vocation
(Coy 1999). This insight oriented school counseling to vocational guidance. The
roles of guidance here “were similar to modern career counseling, with a focus
on the transition from the school to work, emphasizing an appropriate client-
‘occupational placement match” (Lambie & Williamson 2004), In the United
States, with the launching of Sputnik in 1957 and the passing of the National
Defense Education Act (NDEA) in 1958, the NDEA “poured millions of dollars
into schools of education to train a new generation of counselors who would be
expected to identify and assist promising American youths to enter the sciences
and pursue higher education” (Hayes, Dagley, & Horne 1996). School guidance
counselors began to encourage students with high aptitude in the areas of math
and science to take more courses to prepare for college so that they might become
future technological innovators.
Changes in the School Counselor Training
Today, the training of school counselors has changed. Counselors are
taking on many new tasks and roles. School counselors are now educated and
experienced in knowledge and skill-based programs that stress counseling,
guidance, consultation, coordination, and referrals (Coy 1999). The role of the
school counselor has progressed from providing guidance and career information
to addressing the developmental needs of students. They can help students to
learn effectively by addressing the diverse areas and the challenges that may
interfere with their learning.
Common Concerns that May Interfere with Student Learning
Some common concerns that can interfere with the learning process include:
suicide, violence, divorce, child abuse, unwanted pregnancy, drug addiction,
truancy, increasing dropout rates, decreasing economic resources, peer pressure,
poverty, and decision-making skills. Guidance counselors can provide early
intervention for the prevention of various school-related problems. In this sense,
the school counselors have to collaborate with their school colleagues in the
expansion of new models for interventions. Therefore, the role of the professional
school counselor is intricate and versatile. It is very important that schoolcounselors “define their role better by recognizing that they cannot do their work
ald they need to collaborate with other stakeholders” (Sears & Granello
2002). The role of counselors is hugely consultative. They are not the center of a
School counseling program or advocates for students and theit caregivers; they
are facilitators who are highly educated to effectively collaborate and coordinate
direct and indirect services required for students to be able to succeed in the
schoo! environment and their personal lives.
Multipte Roles of School Counselors
Apart from their counseling roles, school counselors are also assigned
Ron-counseling roles. Non-counseling, tasks can range from part-time teaching,
secretarial responsibilities, substituting, for teachers when they are not available,
lunch duty, and other Tesponsibilities assigned by administrators and staff looking
for extra assistance. Non-counseling tasks can take a considerable amount of time
and pull school counselors away from more appropriate counseling activities.
Presence of these non-counseling roles often brings confusion and lack of
effectivity to the guidance programs of school (Dahir 2004).
Evidence show that the efforts to delineate the school counselor’s work have
been done in the United States and in the Philippines. In 2003, the American
School Counselor Association (ASCA) National Model was developed and
was “preceded by efforts at delineating the best way to organize and manage
professional school counselors’ work” (ASCA 2005). While professional
associations such as ASCA have strongly encouraged their members to endorse
and utilize their model and the national standards associated with it, school
principals have historically exerted a major influence on the role of school
counselors regardless of recommendations by professional organizations (Paisley
& Borders 1995),
In the Philippines, the roles of schools counselors have been prescribed
and professionalized the practice (Republic Act No. 9258). However, due to
lack of qualified school counselors, the guidance counseling functions are rarely
fully implemented and provided. Furthermore, school counseling programs
are understaffed and school counselors are faced with an increasing student to
counselor ratio. A ratio of 250 students for every counselor is recommended by
ASCA while the Commission on Higher Education (CHED) for the Philippines
recommends 1:500 or in a worse situation, 1:1000 (CMO 21 s. 2006), Far from
providing a full range of guidance services, schools’ guidance programs have
tended to provide the minimum services such as administering psychometric
tests, interviewing new students and transferees, reacting to problems of students,
and counseling the problematic students.
Strengthening School Counseling
Acting proactively implies that school counselors supported by
administrators, “use data gathered on student performance to develop their
school counseling programs and {o help teachers customize educational practices
to meet students’ individual needs” (Sclafani 2005). They can also “collect datather than documenting random
i ir overall program, ratnt ne
tes fre effectiveness Fs children they see” (Vail 208) I cinictaton
soonest rel that measures are undertaken by ati
accountability require tha are programs to prove PFOstam
ensure that data are co I counselors have a responsibility
: f students. Since school .
Og the aa) path for school counselors to reach all students isto
to serve al oy
i hensive school guidance counseling.
put into practice through the use of EEE Nane (Guanes BObL) All stadiens
programs that include classroom guidanc ‘ne if they are realistically designed
it from school guidance program: ‘
Sed ee raliey Taplemeniod in an environment that is keen at scaffolding
growth of children and young adults. a se to th
i and counseling services are indispensable to the
full ee eeaas Boi eee hat unblocks all barriers to students individual
and holistic development. While everybody sees the manifestations uel
the student's behavior and performance, the serious job of looking beneath the
manifestations and address the root causes is indeed a critical role of guidance
and counseling leadership. As such, the school counselors have to constantly
develop and maintain an effective school counseling program. The programs
must have a distinct focus per cluster of students from K-12 and collegiate levels
while keeping the generic guidance and counseling services.
The Role of the Elementary School Counselor (K-6)
Developmentally, the social emotional needs of humans at this stage can be
marked distinctively. However, there are several factors that may be responsible
for behavior differences such as home environment, family size, economic status,
intellectual ability, and so on. Counselors build their program expectations
on common experiences of this age group. The roles of counselors are that of
intervention and prevention in connection with the common problems that are
likely to interfere with the ability of children to achieve their greatest academic,
social, and personal potential (Ward & Worsham 1998).
In this light, Ward and Worsham (1998) see the primary role of the K-6 or
elementary school counselors to include development and implementation or
facilitation of classroom guidance activities, individual and group counseling,
parent education, parent and teacher consultation, referrals to professionals and
public agencies, and crisis intervention and management. The goal is to address
and remediate the students’ problems early enough to increase the chance of
helping them successfully cope with unique demands that confront adolescents
when they reach middle school and high school. A smooth transition at this stage
prepares students for smoother transition in the next stage of life and in the future.
The Role of the Junior High School Counselor (Grades 7~10)
At this developmental stage of life as young adolescents, grade 7 through
10, the primary role of the junior high school counselor is to provide guidance
and counseling in dealing with peer relationships and social interactions, and assuch, includes work w:
each understand the of
general guidance services such as consulting with teachers, parents, and staff
regarding meeting the developmental needs of each student, interpreting tests,
and providing orientation to transferees and new students.
ith students, teachers, and parents in an attempt to help
ther (Ward & Worsham 1998). Outside of this focus are the
The Role of the Senior High School Counselor (Grades 11-12)
For Ward and Worsham (1998), the primary role of senior high school
counselors is to provide guidance and counseling pertaining to educational
and career decisions as well as college placement counseling. In addition, other
common services are also made available to meet the needs of individuals or
groups, and provide orientation activities for transferees or new students to the
school.
The Role of the College Level Counselor (College to Post-graduate Level)
On the collegiate level, the roles of school counselors include counseling,
" appraisal and assessment, information, placement, research and evaluation,
follow-up, and student activities (CMO 21 s. 2006).
Maintain students’ confidential, appropriate, usable, and regularly
updated cumulative records, which contain relevant information
about students such as family background, test data, counseling
- nites, etc, : ee ay i “ 5
Facilitate maintenance of an active networking with the home,
community, industry, and other relevant agencies for career and
See
h its and personnel of the
and administrators to effect a holistic
* Sustain 2 contindous “foll6w-up and. mionitoring of student
placement ona regular basis.5.5. Community Setting
The community has the greatest and widest application of oun
services considering the diversity of people who constitute the community. ere
are people who are in conflict with the law, socially marginalized, people who
suffer loss of all kinds, those living in institutional homes, and those experiencing
different types of life transitions that need counseling support and services. The
community setting creates a crossroad for individual context and group context.
Therefore, the needs recognized and addressed on other levels are equally present
in the community setting.Lesson 6
THE COUNSELING SERVICES,
PROCESSES, AND METHODS
GNTENDED At the end of this lesson, the students should be able to:
, LEARNING ie Atos
/ourcomes = 1. understand how to conduct needs assessment for individuals,
- groups, organizations, and communities; and
understand how to perform monitoring and evaluating for
counseling effectivity.E i 3 Explore _
Counseling offers a wide Tange of services to individuals, groups, organizations,
and communities. In all the services, several processes are involved from needs
assessment to intervention or program designing and a selection of an array of
methods available to the profession in dispensing the services appropriately.
6.1. Conducting Needs Assessment for individuals, Groups, Organizations, and Communities
Since counseling is essentially an intervention, it is important that
counselors accurately understand the needs of their clients. This also helps to
align their competencies to the needs of individuals, groups, organizations,
and communities that they intend to serve. Needs assessments may range from
a systematic observation of symptoms to conducting formal surveys using a
questionnaire to determine the felt needs of the potential clients. The results of
the needs assessment will become the basis to decide on the range of services to
make available to the clients as well as choice of processes to be followed. In some
cases, individual counseling may be made while in some cases, group counseling
may be considered appropriate. The choice of counselors in terms of areas of
specialization (that may be fitting to the context) can be determined after a needs
assessment is done, Needs assessment is generally a diagnostic procedure.
6.2. Monitoring and Evaluating for Counseling Effectivity
When interventions are designed, the implementation stage follows.
To ensure that everything planned is performed accordingly, accurate
documentation of all details is necessary to generate data of factual evidence
about the implementation. Both the planned and the unplanned occurrences in
the process are documented. This is called monitoring. The goal is to ensure that
everything is being done as designed based on the diagnostic procedure and
resource alignment. Monitoring is done during the implementation phase.
At the end of the period of implementation or at certain marked reasonable
period, assessments are needed to determine initial results—what is happening.
This is called evaluation. Evaluation examines the results and finds out if the
intended results are being met or not. It is the basis to continue or to phase out
a program. If monitoring documents the process, evaluation concentrates on the
results.