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Grandmas Kitchen Synopsis

The document discusses a study on the effectiveness of marketing strategies used by Grandma's Food Products to tackle competitors in Ernakulam, India. It introduces Grandma's and its competitors, describes the objectives and scope of the study, and outlines the research design, including collecting primary data through questionnaires and secondary data from company files/websites. A sample size of 60 will be used with convenience sampling. The statistical results will be presented in tables, graphs, and percentages.

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Gopi Krishnan.n
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193 views4 pages

Grandmas Kitchen Synopsis

The document discusses a study on the effectiveness of marketing strategies used by Grandma's Food Products to tackle competitors in Ernakulam, India. It introduces Grandma's and its competitors, describes the objectives and scope of the study, and outlines the research design, including collecting primary data through questionnaires and secondary data from company files/websites. A sample size of 60 will be used with convenience sampling. The statistical results will be presented in tables, graphs, and percentages.

Uploaded by

Gopi Krishnan.n
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A STUDY ON EFFECTIVENESS OF

MARKETING STRATEGY ADOPTED


TO TACKLE COMPETITORS OF
GRANDMA’S FOOD PRODUCT
ERNAKULAM

MATHEWS N SABU
KEN K GEORGE
MIDHUN KRISHNAN
GOPIKRISHNAN N
INTRODUCTION

 WHAT IS MARKETING STRATEGY?


 A Marketing Strategy refers to a business, overall game plan for reaching
prospective customers and turning them into customers of the product or
services the business provides.
 Marketing Strategy contains the company’s value proposition, key band
messaging, data on target customer demographics and other high level
elements.
 Marketing Strategy is an ongoing process that evaluates and controls the
business and the industry in which the company is involved: assesses the
competitors and sets goal and strategies to meet all existing and potential
competitors.

 WHO ARE COMPETITORS?


 Any person or an entity which is a rival against another.
 In business, a company in the same industry or a similar industry which offers
a similar product or services can be competitors.
 The presence of competitors can reduce the prices of goods and service as the
companies attempt to gain a larger market share.

ABOUT GRANDMA’S FOOD PRODUCTS

 Grandma’s Food Products is a part of K.P Chacko&Sons, a prominent presence in


jewellery, retailing, property management and food industry.
 Having occupied a pride place in Kerala, Grandma’s went on to conquer the US,
Europe, Middle East and Far East.
 Today Grandma’s is a name to reckon with, across the world, wherever Indians live.
 Grandma’s Kitchen provides a wide variety of food products which include: pickles,
jams, squashes and syrup, spices, curry powders, canned foods, chutney powders, rice
and wheat products.
 Grandma’s Kitchen mainly focuses on export of food products to foreign nations.
 Competitors of Grandma’s Kitchen are Eastern Curry Powders, Brahmins food
products, Sara’s group of companies, Double horse, Kitchen treasures.

 WHY WE CHOSE THIS TOPIC

This topic was chosen because marketing is found as the core and important part in
business activity. Marketing Strategy helps to distinguish companies product from its
competitors.
 SIGNIFICANCE OF STUDY
In this research, the significance of this study is to bring together, the various ways
and facts regarding subject matter, Effectiveness of Marketing Strategy adopted to
tackle competitors of Grandma’s Kitchen, Ernakulam.
 The research work will help us to know different marketing strategy that
company adopts to tackle competitors in the market.
 The research work will provide them with vital information regarding the
effectiveness of Marketing Strategy adopted to tackle competitors of
Grandma’s Kitchen. The company can utilise this study to make amendments
or control the number of lapses that may be affecting effectiveness of
marketing strategy adopted by the company.

 SCOPE OF STUDY
This study is limited to Grandma’s Kitchen, Ernakulam alone where the researcher
wants to find out the effectiveness of Marketing Strategy adopted by the company to
tackle competitors.

 OBJECTIVE OF THE PROJECT

 PRIMARY OBJECTIVE
 To Study the effectiveness of Marketing Strategy adopted by to tackle
competitors of Grandma’s Kitchen.

 SECONDARY OBJECTIVE
 To study different marketing strategies adopted by Grandma’s Food
Products.
 To study the customers attitude towards the Grandma’s Food Products.
 To study about 4 P’s of Marketing.
 To analyse consumers attitude towards competitor of the Grandma’s
Food Products.
RESEARCH DESIGN

 DATA COLLECTION METHODOLOGY AND INSTRUMENTS


 PRIMARY METHOD
Primary data is collected by handing out questionnaires and through personal
interaction.
 SECONDARY DATA
Secondary data will be collected from company files and websites.

 PRESENTATION OF DATA
The statistical tool in the study will be presented in the form of tables, bar graphs and
percentages.

 POPULATION
The total number of customers of Grandma’s food products are

 SAMPLE SIZE
Sample size for our study is 60

 SAMPLING TECHNIQUE
The sampling technique for our study is convenience sampling.

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