A-Comparative-Financial-Analysis-of-ONE-Corporation-and-TWO-Corporation - For Merge
A-Comparative-Financial-Analysis-of-ONE-Corporation-and-TWO-Corporation - For Merge
A Paper
Presented to the
College Department
In partial fulfillment
In OMELEC/ MMELEC
SUBMITTED TO:
Professor Melanie Li
SUBMITTED BY:
Caitlin L. Chua
Paulyn S. Gripo
I. INTRODUCTION
1. COMPANY PROFILE
1.1. Key facts
1.2. Financial Performance
1.3.Key Executives
1.4.Ownership and Major Stockholders
1.5. Company History
2. BUSINESS OVERVIEW
2.1. Business Description
2.2. Major Products and Services
2.3. Markets and Sales Activities
2.4. Locations, Subsidiaries, Operating Units
3. SWOT ANALYSIS
3.1. Overview
3.2. Strengths
3.3. Weaknesses
3.4. Opportunities
3.5. Threats
2. BUSINESS OVERVIEW
2.1. Business Description
2.2. Major Products and Services
2.3. Markets and Sales Activities
2.4. Locations, Subsidiaries, Operating Units
3. SWOT ANALYSIS
3.1. Overview
3.2. Strengths
3.3. Weaknesses
3.4. Opportunities
3.5. Threats
VI. REFERENCES
VII. APPENDIX
Audited Financial Statements of the two corporations for 2016, 2017 and 2018
(excluding Notes to Financial Statements)
Tabulation of ratios for 2016, 2017 and 2018 for each corporation
I. INTRODUCTION
The Banking & Financial Services industry serves an important role in the global economy. By
facilitating the movement of money from people or organizations with surplus capital to people
or organizations wanting capital, financial intermediaries help power innovation and growth,
creating jobs, building infrastructure and funding new ideas. Individuals tend to borrow more
early in life (to pay for college and buy homes, for example) but invest more later in life (to build
wealth and save for retirement). Financial intermediaries offer a service to help an individuals or
firm to save or borrow money.
Company types: What do they do? Who do they do it for? And why do they do it
Retail banks - provide transaction services and facilitate the lending of money to
individuals via credit cards, loans and mortgages. Commercial banks do the same for
companies.
Financial traders - buy and sell shares, bonds and assets for investors, including
individuals and banks. They make prices and execute trades, seeking to maximize assets
or minimize financial risk.
Investment banks - a bank that purchases large holdings of newly issued shares and
resells them to investors.
Banks earn revenue on the difference between the rate of interest they pay to lenders and they
charge to borrowers. If you have $1000 in your current account you will likely earn close to 0.1%
in interest. If, however, you were to take out a $1000 loan you will likely be charged close to
10% in interest. The interest you pay is governed predominantly by your creditworthiness; the
likelihood attached to your ability to repay your loans.
III. BDO CORPORATION
1. COMPANY PROFILE
BDO Unibank Inc. (BDO), originally known as Acme Savings Bank, was acquired by the SM Group
in 1976. BDO listed its shares on the Philippine Stock Exchange on May 21, 2002. The Company
merged with Equitable PCI Bank in May 2007.
1.2. Financial Performance
Net Interest Inc After Loan Loss Prov Growth 29.22% 21.67% 13.63%
Operating Provisions 25 - -
Equity in Affiliates - - -
Jose F. Buenaventura, 81, Independent Corp., Apo Fruits Corp., Agrotex Commodities,
The ownership of Banco de Oro can be divided into two part, or rather two stages:
1. First stage- before merger of equals with the Equitable PCI bank
2. Second stage- after BDO’s merging with the Equitable PCI bank.
During the first stage the bank’s shares were separated between main bdo owners this way:
Main shares (40.09%) among which 35.64% were foreign and 4.45% were Filipino
belonged to the PCD Nominee Corporation.
After the merging situation has changed and bank’s ownership separated its shares following
way:
BDO’s major shareholders are the SM Group and IFC (International Finance Corporation)/ IFC
Capitalization Fund.
Today BDO’s head office is located in Makati, Philippines and the bank is considered as the largest
and the most popular bank in Philippines. On the official site of BDO it is said that nowadays this
bank has more than one thousand branches all over the world (1104 bdo branches) and more
than three and a half thousands of ATMs (3655 ATMs). The offices of this bank can be found in
the Middle East and in Asia as well as in Europe and North America. Let’s see main stages of
BDO’s developing.
Banco de Oro (or today it is also called BDO Unibank, Inc., which is its legal name) was created
in 1968 with the name Acme Savings Bank. At that time, it had only two branches. Then in 1976
the magnate Henry Sy together with his group of Sy Group companies acquired this bank and
gave it a name of “Banco de Oro Savings and Mortgage Bank”. In 1994 bank became commercial
and in two years its name was changed to a “Banco de Oro Universal bank” or as we used to call
it nowadays- “BDO Unibank”.
2. BUSINESS OVERVIEW
BDO is a full-service universal bank in the Philippines. It provides a complete array of industry-
leading products and services including Lending (corporate and consumer), Deposit-taking,
Foreign Exchange, Brokering, Trust and Investments, Credit Cards, Corporate Cash Management
and Remittances in the Philippines. Through its local subsidiaries, the Bank offers Investment
Banking, Private Banking, Leasing and Finance, Rural Banking, Life Insurance, Insurance
Brokerage and Stock Brokerage services.
Cardholders can now have the flexibility to convert a regular purchase, in staggered payment,
interest free!
Consumer lifestyle and shopping habits have been rapidly changing. Banks and stores have to
acknowledge this by working together to provide increased spending power and flexible payment
options. The Installment facility, traditionally used only for purchase of big-ticket items such as
appliances, furniture, gadgets, etc. has evolved. Clothing and other basic necessities are now also
offered on installment to become more affordable to the consumers. This facility is available to
all BDO cardholders, the largest card base in the country.
This program will not just boost your store's sales but likewise benefit from the market we both
serve.
Delivery/Events - Uses remote/wireless terminals ideal for delivery services, events and
exhibits.
Refers to BDO's facility of card acceptance using the Point-of-Sale Wireless Technology which will
be installed at your site to be used for deliveries, events or roadshows without the need of
telephone access.
The BDO Internet Payment Gateway Facility provides a standard internet connection for your
company to securely and reliably send and receive payment authorizations allowing your
customers to purchase goods and services from your internet site
This facility allows your company the privilege of accepting transactions that are called-in, mailed
or faxed by your customers. As such, your company will be able to accommodate transactions
without the presence of the cardholders at your establishment.
Recurring Payment System (RPS) - Merchants with continuous billing transactions like
insurance premiums, subscription payments and club membership dues
The Recurring Payment System (RPS) Facility is used frequently by companies for "auto-debit-
arrangements" with clients. This payment facility allows the company to process transactions
which are recurring in nature such as periodic fees/charges.
Supplies
Merchant Services Call Center (with PLDT and Digitel toll-free number)
Merchant Online access - transaction reports for payment reconciliation available via web
BDO’s branches are at the forefront of setting high standards as a sales and service-oriented,
customer-focused force.
The customer experience is in many ways the sum total of what’s transpiring inside an
organization, sometimes even indirectly. If there’s no alignment of internal behaviors, it seeps
into the customer experience. Yet, if every individual in the business is aligned and working in
harmony, then customers will experience that positive coherence every time they interact with
the company. This brings about the very tangible benefits of more customers, greater loyalty,
and premium pricing.
What was needed at BDO was a move away from simpler models of broadcasting in favor of a
segmented, tailored approach that truly activated employees as agents of business growth – from
understanding to action and from action to initiative.
“We recognized that sustaining the brand proposition was key, especially with the turnovers, and
the growth and expansion of the business across markets and geographic location. We focused
on the customer experiences we wanted to nurture and then worked with Interbrand to highlight
the behaviors that brought BDO’s brand proposition to life,” added Tan.
The following practices have been key to delivering BDO’s employee engagement effectively:
This was an initiative endorsed and led by BDO’s President and senior leadership. While
employee engagement efforts may start from the bottom up or within one division, true
organizational impact ultimately requires the support of top leadership.
Segmenting the workforce similar to segmenting customers – it’s important to work not
only with HR, but also key business and functional heads to understand the different needs
of diverse employee groups. An individual working as a bank teller in the provinces will
have different motivations than that of a senior banker working in head office.
Move beyond internal communications – emphasize how to live the brand through
actionable behaviors and link these actions to desired customer experiences.
Help internal staff understand the role they play on the outside. Many back-office function
employees don’t understand or even realize the vital role they play in delivering and
influencing the customer experience.
It’s important to generate a sense of momentum and energy. An effective tactic is to pilot
programs that quickly demonstrate the positive business impact of engagement.
Create scalable solutions that can easily be accessed and delivered through digital
channels. For BDO, Interbrand created an internal socialization tool that allowed staff at
all levels and all locations to search and share exemplary ‘We find ways’ success stories.
Today, BDO maintains a strong Number 1 or 2 market share position in almost every major
product category of significance. It has become the overwhelming image leader in terms of
defined brand attributes, critical awareness and patronage – surpassing its nearest competitors
within three years of establishing its brand proposition.
Annual usage, attitude and image studies since 2010 show that customer experience in the branch
network has been a major driver of BDO’s image, along with the advertising. Since the beginning,
the BDO customer promise has been consistent and unchanged as “We find ways” – and
supported by its customer service philosophy. This commitment is reflected in BDO’s customer
tracking scores over the past 5 years, in which the bank’s main index score exceeds both regional
and global standards. Additionally, among local multi-banking customers, the tracking likewise
shows BDO’s significant advantage over its nearest competitors.
2.4. Locations, Subsidiaries, Operating Units
Philippine-based subsidiaries
BDO Network Bank (Formerly One Network Bank. The largest rural bank in the Philippines)
Zamora Trust Services (CIMB Bank Authorized Agent For International Tax Payments and
Tax Refunds)
BDO has the largest distribution network with over 1,300 operating branches and more than
4,000 ATMs nationwide.
3. SWOT ANALYSIS
3.1. Overview
Being the premier universal bank in the country, BDO has utilized its strengths in building
customer loyalty throughout the years. With their slogan, “We Find Ways”, the bank has been
able to build a strong customer base to the extent of operating in extensive banking hours. BDO
is capable of meeting the customers’ needs efficiently with the use of advanced technology. This
allowed the company to diversify and innovate its services through offering loans and deposits,
payments and settlement services, asset management, investment banking, dealership and
brokerage, insurance services, etc. In addition, BDO has a firm and competent management
operated by the Sy family, which pioneered the establishment of SM Malls. However, due to its
limited international presence, BDO has not yet expanded into most of the geographical areas of
the ASEAN region. The bank has also limited presence in rural areas, and some branches pose
inconsistencies with regard customer services. Also, a big threat to BDO would be the tight
competition in the market, with Bank of the Philippine Islands (BPI) and Metropolitan Banking
Corporation (Metrobank) as its close competitors. The competitors of BDO in the market are not
just confined in domestic financial institutions but also in foreign banks. This can be due to the
increase of the presence of foreign banks as there is an existence of foreign bank liberalization
act. Other external factors contributing to the threats of BDO includes government regulation.
The bank is regulated by laws and the government is in control when it comes to tax
implementations; the Bangko Sentral ng Pilipinas (BSP), on the other hand, determines the
interest rates which affects the bank’s profits.
3.2. Strengths
Advanced technology, customer loyalty, strong and competent management, diverse and
innovative services, extensive banking hours
3.3. Weaknesses
Limited international presence, limited presence in the rural areas, inconsistencies in customer
services
3.4. Opportunities
Expansion to foreign markets, merge with other banks, increase exposure in the Philippines
3.5. Threats
Tight competition in the market, no substitute for financial services, increased amount of foreign
banks, government regulation, ASEAN integration
Net Interest Income After Loan Loss Provision 92006 75216 61809
Equity In Affiliates - - -
In the income statement, most of the values presented increased. And this is a good sign because
it only shows that a company is doing well. The financial earnings performance of the BDO over
the years 2016-2018 was also shown above. For the balance sheet, almost all the values have
increased. It means that the financial status of the business as of 2016-2018, that BDO owns
(assets) has increased in number. This means that the company probably acquired some new
facilities and equipment. For how much it owes (liabilities), some of the values increased but
some decreased. It only shows that they borrowed money from other sources. And for the amount
invested in the business (equity), some increased in number while others decreased. But some
still remain the same. It means that the number of investors increased. It could also mean that
some investors pulled their money out of the company. For the cash flow statement it shows that
almost all values increased. It means that the company’s cash is being generated (cash inflows),
and where its cash is being spent (cash outflows), for the year 2016-2018, was regulated well. It
is important for analyzing the liquidity and long term solvency of a company.
Efficiency
TTM = Trailing Twelve Months 5YA = 5-Year Average MRQ = Most Recent Quarter
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