London Metropolitan University

Bachelor of Business Administration Top-up

Cover Sheet
STUDENT LMU ID NUMBER 1 8 0 3 1 3 9 1
MODULE CODE MNP00
DEADLINE 07/07/2019
MODULE TITLE Management Investigation and Dissertation
ASSIGNMENT NUMBER 02
TUTOR'S NAME Dr.Manjula Maduwanthi
TEACHING BUILDING Kurunegala
STUDENT NAME M.I.M.Naushan
STUDENT DECLARATION ''I declare that the work submitted is my own"
Signature of the student: [email protected]

Date Submitted: 07/07/2019

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regulations/misconducts-1.cfm)

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Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
 INTERVIEW SIMULATION

MN6P00 Management Investigations and Dissertation

By

M.I.M.Naushan
ESOFT Metro Campus, Sri Lanka
Top up (BBA) London Metropolitan University

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
 Acknowledgement

It is great pleasure to express my profound gratitude and deep regards for parties those who are
under my class ESOFT, and my lecture , Dr.Manjula Maduwanthi for giving me and excellent
guidance to make my course work successful. It is an immense pleasure to express my sincere
thanks all the lectures, who have helped me in numerous ways for giving me a remarkable
guidance in making way to the future prospects.

ESOFT Metro Campus, Sri Lanka.

M.I.M.Naushan

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
 Table of Contents

Reflective statement .............................................................................................................. 5

Covering letter and Curriculum Vitae .................................................................................. 6

Covering letter .................................................................................................................. 6

Curriculum Vitae............................................................................................................... 7

Duly filled job application .................................................................................................. 10

The selected job advertisement ........................................................................................... 15

Industry analysis report ....................................................................................................... 16

References ……………………………………………………………………..26

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
 Reflective Statement

I had my interview last week. Prior to the interview, I searched questions and the
answers which could asked in the interview. Thanks for various threads on this site.
I knew the interview would consist of various questions, so I did some small kind
of research into those types of interviews and found some tips that could illustrate
such as qualities like teamwork. It was a one to one interview. I started to relax and
communicate with her by the support of body language.

The interviewer wanted to know whether I know about the company and she
wanted to know that whether I was aware about the duties that I had to perform.
At that moment I was very confident because I had done an industrial analysis and
searched about the duties that I had to perform. It helped me to answer the almost
every questions she asked.

Then I was asked about my strength and weakness. I was well prepared for the
question and it helped me to answer that type of question too. I could show my
weakness is also as one of my strength as I prepared.

A personal factor that I made sure I did correctly was arriving to the interview
dressed appropriately and timely. Once it was finished, interview was finished she
wanted to know what I want to know about them. I was careful not ask any silly
questions and force her about how they would help undergraduates for their studies
while we work.

The interviewer was very relaxed and friendly which helped me ease the tension. I
have only get one chance to make a first impression. I think the interviewer was
satisfied by looking at me and way of answered for her questions also I hope to
hear a positive answer soon.

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
M.I.M.Naushan
373, Thippapoththa road,
Elabadagama.

Human Resource Manager

Brandix Intimate Apparel LTD
Welisara
Welisara

Dear Sir/Madam,
I am writing to express my keen interest in the Graduate Intern for Supply chain you advertised
within the website. I have competed the Higher National Diploma from Esoft Metro Campus
(London Metropolitan University - UK) and presently following BA (Hons) in Business
Administration Final year (London Metropolitan University - UK) . I am eager to join Brandix
Intimates where I can use my academic learning in practical world.

Based on my knowledge of Brandix Intimates and the Apparel Industry and its organizational
objectives, I believe that my educational background and abilities would be an excellent match
for this position. As an undergraduate student, I have been extensively involved lots of events,
which has allowed me to develop strong interpersonal skills and also these experiences have
allowed me to develop strong time management, adapt readily to new responsibilities, work as
a team member and organizational skills, which I see as being very important when seeking to
work in casual employment while continuing to study. Motivation, time management, work
group management, good communication are some of my personal attributes that I believe
make me suitable for this position.
I believe that I have a lot to offer your organization. I am keen to develop my professional skills
and look forward to discussing my application with you at an interview.
Thanking you in advance for your time.

Naushan Mohomad,
Email: [email protected]
Phone: 077 3100181

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
CURRICULUM VITAE
NAUSHAN MOHOMAD
No 373, Elabadahgama
Pannala
+94773100181/0755055059
[email protected]

Personal Information

Full Name – Mohomad Issadeen Mohomad Naushan

Name with Initials – M.I.M.Naushan

Date of Birth – 3rd of June 1993

Gender – Male

Civil Status – Single

Religion – Islam

Nationality – Sri Lankan

Carrier Objective
Become a leading professional who can be asset to the organization in achieving organizational
goals while to be a self-motivated, responsible and dedicated individual with an outgoing
personality, enjoy meeting challenges, adapt to new situations and work as an effective team
member.

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
Academic Qualifications
Successfully compete the Higher National Diploma from Esoft Metro Campus (London
Metropolitan University - UK)

Successfully completed GCE A/L (2015) in Maths Stream

Subject Grade
Pure Mathematics B
Chemistry C
Physics C

Successfully completed GCE O/L (2012)

Subject Grade
English A
Health A
Mathematics A
Buddhism B
Sinhala B
Science B
English Literature B

Commerce B

Language Skills
Language Reading Writing Speaking
Sinhala Excellent Excellent Excellent
English Good Good God
Tamil Excellent Good Excellent

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
Computer Literacy: - Hands-on experience in Internet surfing and e-mail and Fundamental
knowledge in computer accessories and Data Based Management.

Interests

Reading
Listening to Music

Non Related Referees

Mr. P.S.Weeraisnghe Mr.A.G.Naleen Madujeewa
(Senior Manager) Manager –Internal Audit
Abans Finance PLC
Cooperative Leasing Company LTD 456 R. A. De Mel Mawatha,
No 321/3/1, Galle road
Colombo 03
Colombo 03
TP.0769127798
Tel: 071 4298921

I do here by certify that the above mentioned particulars are true and correct to the best of my
knowledge
Date ………………………………. Signature………………………………..

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
 APPLICATION FORM

Important note: The text boxes below will expand as you type into them. Please read carefully all
instructions and job details prior to completing this form.

Position applied for: Graduate Intern –Supply Chain

Application date: 2019.06.03

Personal details

Surname: Mohomad Issadeen

Previous surnames (if applicable):
Forenames (in full):Mohomad Issadeen Mohomad Naushan
Address:373, Thippapotha road , Elabadagama
Postcode: 227
Telephone (evening): 07555055059
Telephone (day): 0372246290
Mobile: 0773100181
Email: [email protected]
Website:

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
 Education, professional qualifications and training
Where applicable, please include details of examinations taken or about to be taken for which results
are not yet available.

Name/address of Dates Qualifications obtained,

Course details
school/university/institution (from—to) with grades
Educational qualifications
General certificate
Saranath Maha Vidyalaya 2012 Education
Ordinary Level
General certificate
Saranath Maha Vidyalaya 2015 Education
Advenced Level

Professional qualifications (including those from professional institutions)

Diploma in Business in
E soft Kuliyapitiya 2016
management
E soft Metro Campus Higher National Diploma in
2017/2018
Kurunegala Business Management
E soft Metro Campus Bachelor of Business
2019
Kurunegala Administration

Training courses attended (only if relevant to the person specification)

Career history
Please give full details of responsibilities and achievements for your current/most recent job.

Most recent post:

Dates Position held Name and address of Final salary Reason for leaving or notice
(from-to) employer period

For all previous posts please only include a very brief outline of responsibilities and achievements. Please include
any voluntary, home-based or part-time work. Please account fully for any periods of time not spent in further

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
education or employment.

Previous career history:

Dates Position held Name and address of Brief outline of Final salary Reason for
(from-to) employer responsibilities leaving

Why does this job interest you? (max 500 words)

Brandix is one of the largest exporters of apparel in Sri Lanka with an annual turnover of over
US $ 700 million. Brandix Intimate Apparel is a main cluster of Brandix Group of Companies.
It spreads over to 34 Plants Island wide and supports the Group and employs over 35,000
people directly here in Sri Lanka, India and Bangladesh. It is mentioned that the industry is
looking for graduates who are seeking for industrial placements in Supply Chain. As this is
my first job opportunity it is more interested for me to apply for this vacancy. Apart from that
the industry knowledge, experience, industry exposure, Personal Interest in Supply Chain
management, education background which is match with the particular vacancy are some of
the other factors which makes me interest to this job opportunity.

This particular job requirements have been mentioned as Graduate interns for Supply Chain.
Since I am a Graduate who follows the Higher National Diploma from Esoft Metro Campus
(London Metropolitan University - UK) this job opportunity is best match with my academic
background. So this makes me interested to apply this job opportunity.
Apart from that being joining for a well reputed organization it helps for me to gain more job
related experience as well as the industrial exposure. As I am a graduate from Esoft Metro
Campus (London Metropolitan University - UK) I have the knowledge and task related
expertise, it helps for me to utilized in this specific job as well as for the future development of
the industry.

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
In an organization, team working is an essential factor. As I have the ability to work
proactively in team working I can well engage in job. I am interested in team working and
through this opportunity, I have the ability to share my knowledge and work in a strong team
oriented environment. Not only that I am interest in Risk management and do job and task
implementations for the improvement of the existing. So this job opportunity helps for me to
test the theories which I have learnt in my academic career and do implementations and
developments for the improvement of the job task. Finally this will help for me to develop
my future career and to achieve my personal goals

Competencies (max 500 words)

The person specification details key areas of competence, knowledge, experience and
skills required. Please describe in this section, using examples from your experience,
how you meet the person specification.

In here the most important criteria to perform the specific job is the presence of knowledge
with regard to apparel industry and its Supply Chain. In this instance, specific competencies
and knowledge must be practised in order to perform the job well. Knowledge in areas such as
effective communication, on time delivery, on time purchasing, stock management, logistics
inventory, judgement, decision making, reporting to top managers etc. Specially maintain the
healthy stock level in the organization by making the right supply chain decisions and effective
communication in delivering the finished goods to the logistics and make documents for
shipments or else for the air mode should be well competent.

Since I am Graduate from the Esoft Metro campus (Metropolitan –UK) I have the theoretical
knowledge in about the above mentioned competencies required for the job. When consider
about the tasks to an engage for supply chain, it should have to concern about the principles of
supply chain management for example. On time delivery, Stock management, stock recording,
Documentations, effective communications, risk management, transport handling, job
balancing, Logistic management, Negotiation with suppliers, Quick decision making and etc.
So I am more competent in applying to the intern in Supply Cain in Brandix Intimates.

In here in order to successfully perform the tasks of the job, I have identified that it is important
to be able to comfortably and pleasantly deal with a variety of people, practise strong customer
service skills, problem solving capabilities, decision making, effective communication skills

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
and negotiations. Apart from that it is essential to be proficient in Word, Excel, PowerPoint
and e-mail and other data base management techniques. Since I am qualified in Computer
Diploma I am competent in working with computer environments. Moreover one of my
greatest potential is hard working and team working. When working as teams while performing
the tasks of this specific job, I have more capacity to work towards achieving more optimistic
results with the other team members.

The information contained in this application form will only be seen by staff involved in the
assessment process.

Declaration

I confirm the details contained on this application form are correct. I understand that including false information on this
form could render me liable to subsequent summary dismissal. I understand that any offer of employment will be subject
to receipt of two references that are satisfactory to Pierre Angulaire. I also agree that my records may be held on a
computerised database that is subject to the Data Protection Act 1998.

Signature:

Date:

Response details

Application forms to be submitted via the HUB

Closing date for applications: 2nd July 2019

Email: [email protected]

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
Website: Selected Job Advertisement

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
Industry Analysis

Introduction to Garment Industry

Garment industry has an important place in Sri Lanka’s economy. It has become Sri Lanka’s
largest export industry since 1986. It is also the country’s largest net foreign exchange earner
since 1992. Total value of export earnings in the sector was at US dollars 2,424 million
accounting for 52 per cent of the total export earnings in 2002. The contribution to the Gross
Domestic Product (GDP) was 5.3 per cent in 2002. This industry provides more than 330,000
direct employment or 5 per cent of country’s total employment in more than 1,060 garment
factories.

Sri Lanka's apparel industry began to grow significantly in the 1980s as an alternative to India's
garment manufacturers, because of its open economic policy as well as the trade and investment
friendly environment. Under the Multi Fibre Agreement, quota regime Sri Lanka became an
attractive new venue for businesses. In 1985, Martin Trust, one of the pioneers in the
development of "speed sourcing" for the American fashion retail sector, began working with
Sri Lankan textile and apparel companies. In 1986 and 1987 he established joint venture
partnerships with The Omar Group (formerly known as LM Apparels and part of the Brandix
group) and The Amalean Group which helped make the country more competitive through
knowledge transfers and technology, attracting further foreign investors. These were the first
of nearly two dozen joint venture companies in Sri Lanka which made the country competitive
in the garment sector.

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
Future Development of Garment Industry in Sri Lanka

Over the next few decades, the apparel industry grew to represent Sri Lanka's number one
export. Following a 38% increase in textile-based revenue from 1996 to 1997, in which the
industry generated $2.18 billion in earnings, 50 new textile factories opened in Sri Lanka in
1998.[9] As of 1998, the Sri Lanka apparel industry employed about 300,000 people in 800
factories. Sri Lanka nationals are primary owners of 85% of the small-to-mid-sized factories,
while larger operations are typically joint ventures or foreign-owned.

The end of Sri Lanka's civil war in 2009 relieved pressure on the country's garment industry.
After fighting ceased, Brandix, a garment manufacturer with 25,000 employees, announced
that its factory in Punani would double its exports. Later that year, Sri Lanka held its largest
ever Design Festival, highlighting the country's high-fashion merchandise, upcoming designers
and advancing the industry's desire to become known as a hub for design, as well as
manufacturing.[1] More exhibits followed once the Conference and Exhibition Management
Services began operating out of Sri Lanka in 2010. In doing so, the global company announced
three international textile exhibits in Sri Lanka, each to highlight a different aspect of the local
textile and apparel industry while allaying fears about political instability and to show that Sri
Lanka can compete with the EU market. As of the late 2000s (decade), the Sri Lankan textile
industry contributes 39% to the industrial production of the country and represents 43% of the
country's total exports. Since the 1970s, the industry has grown to become the country's largest
single source of export revenue

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
Market Analysis of Apparel Industry in Sri Lanka

The Sri Lankan apparel industry got its start in the 1960s and has been listed among the fastest
economic growth in South Asia in recent years. From its low labour costs and proximity to
major importers of clothing and textiles, Sri Lanka has experienced a steady 6.3% growth
between 2002 and 2013, with a Gross Domestic Product per capita reaching $3,256 USD in
2013.

According to the Export Development Board, apparel exports are the largest export income in
the country, earning USD $4.9 billion in 2014 with a 9.26% year over year increase. Since
1992, the apparel industry has been the largest foreign exchange earner for the country. In
2011, the total export income earned by the Sri Lankan apparel industry was valued at $4.2
billion. That accounted for 39.6% of the total export income that was achieved by the country.
(Board of Investment). In 2011, the Sri Lankan apparel industry employed more than 2830,000
people and indirectly supported the jobs of tens of thousands of others as well. Up to 600,000
jobs are indirectly supported by the Sri Lankan apparel industry, many of which are jobs that
are held by women.

There are four major export markets for the Sri Lankan apparel industry currently. The U.S.
holds the top space, accounting for $2.1 billion in total exports. The United Kingdom brings in
$826 million in apparel exports, even when EU tariffs in place. Italy and Belgium follow
respectively, with $349 million and $204 million in exports respectively. Sri Lanka actually
imports more textiles than it produces locally. The Sri Lankan apparel industry’s production of
textiles is just $850 million, compared to the $2.2 billion in exports that it brought in during
FY 2014. 35% of textile exports come from China, while 28.5% come from India. There are
more than 1,000 garment factories located in Sri Lanka, accounting for about 5% of the total
employment opportunities that are available each year.

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 Export Revenue Earned in 2018 $5Bn

Contribution to National Exports 44%

Target to be achieved in 2025 $8Bn

Total Employment generated 990,000

SRI LANKA is the one and only Asian country which is practicing high ethical practices,
eschews child and forced labour thus being known to the world as a producer of “Garments
without Guilt’. Sri Lankan Apparel Manufacturers & Suppliers are reputed worldwide for
producing top quality ethical fashion apparel trusted by the iconic global fashion brands. Sri
Lanka has Green, eco-friendly, carbon neutral apparel & Platinum Lead certified factories with
many prestigious achievements.

The local industries were protected by the government intervention under the industrial policy.
The existence of a well-run Textile industry was evident that was underpinned by the
government intervention following an import substitution strategy. Introduction of open
economic policies after the introduction of open economic policies in the outlook of the
industry was totally

Sri Lankan Apperal Ias Focus to improve speed on delivery using strategic location advantage,
coupled with the conducive business friendly environment within the country. Large number
of companies that are regional players and have the capacity to provide competitive regional
advantage by harnessing regional strengths in the supply chain. Innovation focused factories
which offers superior product development and design resources & Investment friendly
government policies and strategic shipping advantage. The Apparel Industry of Sri Lanka is
presently under controlled by some major institutions in Sri Lanka. Some of these institutions
are, Joint Apparel Association Forum (JAAF), Sri Lanka Apparel Exporters' Association,
Apparel Exporters Association 200 GFP, Sri Lanka Chamber of Garment Exporters, Fabric
and Apparel Accessory Manufacturers’ Association, Free Trade Zone Manufacturers
Association, Sri Lanka Apparel Sourcing Association, Board of Investment of Sri Lanka (BOI)
and Ministry of Industry & Commerce

Management Investigations and Dissertation Top-Up (BBA)

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SWOT analysis to Apparel industry in Sri Lanka
A SWOT analysis is a planning tool used to understand the Strengths, Weaknesses,
Opportunities, and Threats involved in a project or in a business. It involves specifying the
objective of the business or project and identifying the internal and external factors that are
supportive or unfavourable to achieving that objective.

The following SWOT analysis is relating to the Apparel Industry in Sri Lanka. This includes
the strengths and weaknesses of the apparel industry and its opportunities and treats.

Strengths
• Strategic Location: Situated on the main sea routes is an attraction for manufacturers
• Work Force : Availability of skilled labour, educated and trainable work force

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• Technology : Some of the most modern factories to be found anywhere in South
• Competitive Advantages : A significant competitive advantage in terms of certain garment
types: (Ex The lingerie, swimwear) ability to handle high volume orders
• World Reputation : reputation for quality short lead times & on time delivery Garment
without Guilt

Weaknesses

• Lack of Knowledge In Export Marketing: Lack of marketing skills and a low level of
marketing information, and knowledge about export marketing.
• Raw Materials: the need to import all raw textiles
• Workforce high absenteeism and labour turn over
• Challenges. Availability of employment in other industries & foreign employment
opportunities increasing labour cost Challenges from other Asian Countries Bangladesh,
Pakistan, Vietnam & Philiphines

Opportunities

• EU GSP +; re-instatement of GSP+ now looks to be a strong probability. This will allow
Sri Lankan garment manufacturers to export to Europe without incurring taxes or quotas
• An emerging economy;. Sri Lanka has a lot going for it right now, and the pre- conditions
for strong economic growth look to be in place
• Increasing Political Stability: a go-ahead government with ambitious plans to fast track
growth and with a clear vision for the future
• Entrepreneurs ; the emergence of a new breed of young ambitious entrepreneurs

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 Threats

• EU GSP +; increasing competition especially in terms of lower labour cost from

Bangladesh, Cambodia Laos and Vietnam Myanmar
• Raw Materials: Sri Lanka’s labour costs are increasing at a faster pace than productivity
• Workforce: competition for labour with other emerging industries especially in Western
Province
• Challenges: necessity to reduce lead time from the manufactures to the shop, and the
distant suppliers’ inability to deliver the value added garments on time.

PESTLE analysis to Apparel Industry in Sri Lanka

All organizations need to identify external factors within their environment that could have an
impact on their operations. Many of these will be things that the organization has no control
over, but the implications of which need to be understood. So it is important to have the
PESTEL analysis in making business decisions.

PESTLE analysis is a strategic planning tool that is used to examine various factors that affect
the market environment for a business or organization. The goal of PESTLE analysis is to
develop a profound understanding of the external environment where the organization operates.
These external factors which is in relating to is the PESTLE Analysis, are Political Economic
Social Technological Legal and Environmental impacts.

• The political environment discuss about the impact of current political background towards the
business activities. For example Government stability, rule of law, levels of political corruption
disruptions in the political environment are some of them.

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• The Economic environment describes about the economic growth or contraction, interest rates
and inflation, labor costs and labor supply which relates to the impact of economy to business.
• Social factors include the demographic characteristics and attitudes of the population. Education
level, job prospects and the condition of the society and its impact on businesses.
• The Technological environment discuss about the impact of technology to business such as
R&D activity, job automation, the rate of technological change, communication and etc…
• Legal factors includes the laws and legal framework that affect the organization’s environment
such as health & safety laws, employment law, consumer law, company acts and etc…
• Environmental factors are any of the trends where environment is affects to the business. For
example environmental regulations, demand for eco-friendly “green” products, recycling

Political Environment
The political factors of an economy is one of the major factor which affects for a country’s
internal and international trade. As per Brandix is considered who is mostly engage in
international trade the impact of political factors are greatly influenced. For example the
political stability, Inflation rate, VAT, International relationships, Free trade agreement are
some of them. The political stability of a country is directly affects to the international trade of
any business. As per BIAW is considered the current political stability especially the
international relationship in between most of the middle east countries and Europe countries
has created a great opportunity to sell their products. Meanwhile the government VAT policies
and the internal conflicts has created a sight treat as well

• Sociological Environment
Consumer micro environmental factors include cultures, norms, lifestyle, demographics and
population changes. An aging population may increase the demand for larger jeans and pants
sizes, such as relaxed or looser-fitting styles. Generally, many people become more sedentary
when they get into their 40s and 50s. Consumers' waistlines expand so they need larger sizes
and more room for comfort. Also, decreases in birth rates in some areas will lower the demand
for baby clothes.

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• Technological Environment
Technological micro environmental factors affecting the clothing industry include availability
of hi-tech resources, advanced equipment, demand for technology etc... Here each an ever
manufacturing organization should adopt for this change in the technology. For example when
BIAW is considered they had to innovate new machine for stitching sequences for yoga pants.
There by if they fail to adopt for this change, they won’t be able to meet the customer
requirements as agreed. So changes in technology in one of other external factor affects in
apparel manufacturing.

• Environmental factors.
The scarcity of the available resources for mass production will highly affected for the smooth
production in apparel manufacturing. For example the scarcity of certain materials, such as
leather, may force retail and wholesale clothing companies to sell more faux or substitute
leather products. Hence, clothing manufacturer may need to discontinue certain clothing lines
and produce new ones that meet the needs of consumers.
• Legal Factors
A number of legal and political macro environmental factors affect businesses in the clothing
industry. The industry has repeatedly been affected by issues such as workers' rights and child
labour laws. Union workers in clothing manufacturing plants may picket their employers,
especially if their wages or medical benefits are less favourable than workers in comparable
industries. Workers picketing their clothing employers impacts production. This can cause
delays for retailers in getting spring or fall fashions on time. Activists who are not employed
by the companies may also picket retailers who purchase clothing from countries known for
violating child labour laws. This negative publicity may impact a small clothing retailers' sales
and profits. Also, a trade embargo against another company's imports would force clothing
wholesalers to find different suppliers.

• Economic Factors
Economic factors can have both positive and negative impacts on the clothing industry. During
economic boom periods, people have more disposable income. Hence, they may buy more
clothing, increasing sales for clothing manufacturers, wholesalers and retailers. However,
recessions have the opposite effect. Sales for these various clothing entities may be

Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University
significantly lower. Consequently, retailers may be stuck with large amounts of inventory. And
they may have to sell the clothing at substantially reduced prices. Clothing manufacturers and
retailers may also need to sell lower-priced clothing brands to compete with more generic
brands. Consumers often shop for cheaper brands when they have less disposable income.

TOP Apparel Exporters in Sri Lanka

• MAS HOLDINGS PVT LTD.

• BRANDIX LANKA LTD.
• BRANDIX APPAREL SOLUTIONS LTD.
• MAS INTIMATES PVT LTD.
• MAS ACTIVE TRADING PVT LTD.
• HIRDARAMANI INTERNATIONAL EXPORTS PVT LTD.
• EAM MALIBAN TEXTILES PVT LTD.
• SMARTS SHIRTS LANKA LTD.
• TIMEX INTIMATES LIMITED

Main Customers of Sri Lankan’s Apparels

Sri Lanka clothes the world, redefines industry frontiers, and connects global super brands such
as Victoria's Secret, GAP, Liz Claiborne, Next, Jones New York, Nike, Tommy Hilfiger, Pink,
Triumph, Ann Taylor, Speedo, Abercrombie & Fitch, Land's End and Marks & Spencer,

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References
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Journal of Islamic Marketing, vol. 5, no. 3, pp. 322-343.

Beneking, A.,Ellenbeck, S. & Battaglini, A. 2016, "Renewable energy cooperation between

the EU and North Africa: Findings of a SWOT analysis", International Journal of Energy Sector
Management, vol. 10, no. 3, pp. 312-336.

Fojtíková, I. 2014, "SWOT analysis of the Czech Radonprogramme", Radiation protection

dosimetry, vol. 160, no. 1-3, pp. 35.

Gamini Warushamana (14 February 2010). "Lanka poised for business investment". Sunday
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Management Investigations and Dissertation Top-Up (BBA)

London Metropolitan University