Case Study

Omni-Channel
for a Seamless Customer Journey
SAP Omnichannel POS by GK for Smyths Toys
Case Study QUICK FACTS OVERVIEW SOLUTION

Quick facts

The challenge The solution About GK Software SE

❯❯ Implementation of centralized omnichannel ❯❯ Implementation of SAP Omnichannel POS by ❯❯ A leading international developer and vendor
POS system in more than 100 stores GK of standard software for the retail sector

❯❯ Deliver a fast and easy to use solution with ❯❯ Seamlessly connected to the central SAP ❯❯ Comprehensive suite of solutions for all store
under three seconds from PIN entry to system processes from a single supplier
receipt
❯❯ Over 262,000 installations globally, in more
❯❯ Centralized management and monitoring of than 50 countries
the entire POS system landscape in all stores
❯❯ In productive operation within leading
❯❯ International project in two countries national and international retail chains

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Case Study QUICK FACTS OVERVIEW SOLUTION

“GK Software delivered a fan- Omnichannel for a Seamless

tastic, truly omnichannel POS
solution. We’ve had a great Customer Journey
start to a long-term relation- Smyths Toys runs its 100-plus stores in the UK and Ireland with SAP
ship with a valuable partner.” Omnichannel POS by GK. After a record-breaking roll-out, the toy retai-
Rob Wilson
ler benefits from the fast, flexible and easy-to-use omnichannel soluti-
CTO at Smyths Toys on throughout its different sales channels.

Smyths Toys is one of the largest and fastest- action figures to baby products, video games
growing toy retailers throughout the UK and and bikes. Smyths Toys is a highly successful and
Ireland with more than a hundred stores and a dynamic organization with significant growth
successful online presence. The company em- plans for the coming years, based on several dis-
ploys more than 3,000 people and offers the tribution channels to create a customer-centric
most competitive prices on a wide selection of buying experience.
products. It stocks everything from dolls and

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Case Study QUICK FACTS OVERVIEW SOLUTION

The Solution
SAP Omnichannel POS by GK

Future-ready Central Solution

Due to its expansion strategy, Smyths Toys wan- Smyths wanted a seamless IT infrastructure
ted to replace its old POS system which didn’t around the SAP ERP. The fully Java-based soft-
meet its future needs in terms of growth, custo- ware runs on SAP NetWeaver and all POS
mization and modification. The toy retailer was systems are directly connected to one central
looking for a new and innovative POS solution server and operate in one database. The online
to increase efficiency across all sales channels, system handles the complete data exchange to
with features such as ‘Click and Collect’ or stock the stores in real time. All omnichannel proces-
availability as well as new options like electronic ses can be performed in any location and on any
software downloads. SAP Omnichannel POS by device.
GK perfectly met Smyths’ requirements and was
therefore the preferred software solution. The
single stock view is one of the biggest benefits
to the Smyths Toys business. It enables them to
show the real-time stock position on their websi-
te. In the future, customers will have to choice to
get a Home Delivery from any given till as well.

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Case Study QUICK FACTS OVERVIEW SOLUTION

Live in 10 Months

Fast Rollout Flexible POS customer wishes. The multi-client-capable solu-

The project started in October 2015 with several SAP Omnichannel POS by GK allows the integra- tion enables different areas of the company or
workshops involving the store managers. The tion of other solutions like the external, Smyths sales lines to be operated in parallel in a databa-
first two stores, one in St. Helens, UK, and one in Toys-owned software vault for electronic soft- se installation, which also means that the soluti-
Galway, Ireland, were launched only 10 months ware downloads (pay at the POS – download at on can be deployed as Software as a Service or
later and 460 receipts were processed on the home). In the future, Smyths Toys will benefit in the cloud.
very first day. This was followed by an extremely from the innovative app enablement concept
aggressive rollout with 100 stores in the UK and which allows a much faster implementation of
Ireland. By November 2016, in time for Black
Friday, all stores were live with SAP Omnichannel
POS by GK. The online shop will be fully integra-
ted in 2017.

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Case Study QUICK FACTS OVERVIEW SOLUTION

Intuitive Handling

Easy Training
“We are very happy with SAP
The user interface of SAP Omnichannel POS by
GK is intuitive and self-explanatory. The store
Omnichannel POS by GK. It
managers who attended the kick-off workshops has resulted in increased store
trained the other store managers how to use
operational efficiency with less
the software. The staff in the stores immediately
liked the new solution and gave great feedback.
queue time, less administration
The employees were pleased to find that the time and greater customer sa-
POS software is simple to use right from the
tisfaction.”
start and makes their jobs easier so they have
more time to focus on serving customers.
Rob Wilson
CTO at Smyths Toys
Future Plans
Smyths Toys will continue its expansion with
further super store openings planned throug-
hout the UK and Ireland in 2017. Thanks to SAP
Omnichannel POS by GK, the toy retailer can rely
on expandable, future-proof architectures, stan-
dardized data streams across the whole compa-
ny and entirely device-independent processes.

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www.gk-software.com
Case Study

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