August 2007

Volume 35 Number 8 $5.00

Contents R S I A U G U S T

INDUSTRY NEWS
2 0 0 7

7 Tennis Forum to debut in NYC

during US Open
7 Australian Open chooses
Plexicushion Prestige surface
8 Prince unveils “customizable” O3
Speedport racquets
9 Whitney Kraft named new director
at National Tennis Center
9 Alpha Racquet Sports to distribute
2007 GUIDE TO STRINGING MACHINES Stringway machines

30 How to Find the Right Stringing Machine 9 Dunlop picks winner in James
Our Tips and exclusive guide will help you maximize your investment in a
Blake racquet contest
stringing machine.
10 Head offers accessories for
Radical and Extreme lines
32 Stringing Machine Selection Guide
Use our comprehensive chart to help you choose the right stringing machine
for you and your customers.
11 New Ballistic racquetball from Penn
12 Former USTA President Gordon
Jorgensen dies
FEATURES 13 Gamma introduces new overgrip,
dampener
38 Forever Young
Get on the “boomer bandwagon” with your tennis programming, and you’ll 14 Billie Jean King to headline
find your business booming, too. NRPA Exposition

40 Returns of Service? 18 Venus Williams debuts limited-

Dealing with returned merchandise and warranties can be a sticky thing for edition gold-leaf frame
retailers.
18 TIA expands insurance offerings
for retailer, facility members

DEPARTMENTS 27 Facility Manager’s Manual

4 Our Serve 42 String Playtest: Gamma Asterisk 16
20 Marketing Success 44 Ask the Experts
22 Racquet Sports: Pickleball 46 Tips and Techniques
24 School Tennis 48 Your Serve, by Kristen Daley
August 2007 RACQUET SPORTS INDUSTRY 3
Our Serve
(Incorporating Racquet Tech and Tennis Industry)

Your Source for Industry News Publishers

David Bone Jeff Williams

T he recent relaunch of our website,

www.racquetsportsindustry.com, has been doing
just what we had hoped—it’s keeping the industry
Editor-in-Chief
Crawford Lindsey

Editorial Director
Peter Francesconi
informed about what’s going on in a very timely man-
Associate Editor
ner. In fact, the tagline we use on the home page of the Greg Raven

website (and which is also found on the first page of Design/Art Director
Kristine Thom
Industry News in each printed issue of RSI) precisely
Contributing Editors
sums up what we’re trying to provide: “Information to Robin Bateman
Cynthia Cantrell
help you run your business.” Rod Cross
Information, in a timely manner, is the key to your business Kristen Daley
success. That’s why we’re pleased to be able to bring you an Joe Dinoffer
Liza Horan
online version of the magazine that is updated daily with the sto- James Martin
ries you need to know about, from companies and organizations Chris Nicholson
that can—and do—influence tennis in this country. Bob Patterson
Cynthia Sherman
“Knowing that we’re able to help those in the tennis industry
run their businesses better using the information we provide on RACQUET SPORTS INDUSTRY
the website is really gratifying,” says Kristine Thom, RSI’s Design Corporate Offices
Director who, with Associate Editor Greg Raven, coordinates the 330 Main St., Vista, CA 92084
Phone: 760-536-1177 Fax: 760-536-1171
online version of RSI. “At racquetsportsindustry.com, you get
Email: [email protected]
more news, on a more timely basis.” Website: www.racquetTECH.com
The RSI website also has news archived by categories. So, for Office Hours: Mon.-Fri.,8 a.m.-5 p.m. Pacific Time
instance, you can call up just news stories on racquets, or
Advertising Director
footwear, or ball machines, or strings. What’s unique about this is John Hanna
that you can see at a glance any trends that are happening in 770-650-1102, x.125
some of these areas. [email protected]
Virtually everything on the site is searchable, so you can find
Apparel Advertising
exactly what you need to help run your business. You can search Cynthia Sherman
articles by subject, category, names, associations, companies, etc. 203-263-5243
Also, the site has the largest archive of racquet sports business [email protected]

related stories anywhere on the web, along with links to the Ten- Racquet Sports Industry (USPS 347-8300. ISSN 0191-
5851) is published 10 times per year: monthly Janu-
nis Industry Association and the U.S. Racquet Stringers ary through August and combined issues in
Association. September/October and November/December by
Tennis Industry and USRSA, 330 Main St., Vista, CA
You’ve come to rely on the printed version of Racquet Sports
92084. Periodicals postage paid at Hurley, NY 12443
Industry magazine for your news and information in this busi- and additional mailing offices. August 2007, Vol-
ness. Now, with www.racquetsportsindustry.com, we’re able to ume 35, Number 7 © 2007 by USRSA and Tennis
Industry. All rights reserved. Racquet Sports Indus-
supplement—and complement—the magazine with comprehen- try, RSI and logo are trademarks of USRSA. Printed
sive coverage you can’t get anywhere else. in the U.S.A. Phone advertising: 770-650-1102 x 125.
Phone circulation and editorial: 760-536-1177. Year-
ly subscriptions $25 in the U.S., $40 elsewhere. POST-
MASTER: Send address changes to Racquet Sports
Industry, 330 Main St., Vista, CA 92084.

Peter Francesconi
Editorial Director
RSI is the official magazine of the USRSA, TIA,and ASBA

4 RACQUET SPORTS INDUSTRY August 2007

 R S I A U G U S T 2 0 0 7

INDUSTRY NEWS
INFORMATION TO HELP YOU RUN YOUR BUSINESS

USTA Teachers Conference Tennis Forum to Debut

to Include Project 36/60
The 2007 USTA
In NYC During Open
he first TIA Tennis Forum, presented by Tennis Mag-

T
Tennis Teachers
Conference, held azine, will be on Monday, Aug. 27, at the Grand Hyatt
Aug. 25-28 at the in New York City, during the USTA Tennis Teachers Con-
Grand Hyatt New York in Manhattan, ference. The hour-long Forum, which is free to attendees, will
will feature a preview of the new 10- “share the good news” in tennis and serve as a rallying point for the
and-under initiative called Project 36/60. industry.
“There’s been a demand for years to have a gathering place for
This year’s theme is “Working Smart, those in the industry to network, hear the latest tennis news, and be
Working Together” and promotes the
brought up to date on industry happenings,” says Jolyn de Boer, the executive director of the
idea of presenting the latest techniques
TIA. “We see this Tennis Forum becoming an annual event to fulfill that need.”
and technologies. Martina Navratilova
will be the keynote speaker at the open- Some of the speakers at the event, which will be from 8:40 to 9:40 a.m. in Grand Ballroom
ing session. B at the Grand Hyatt, will include USTA President Jane Brown Grimes, TIA President Dave Hag-
gerty, USTA Community Tennis Chief Executive Kurt Kamperman, and Tennis Magazine Pub-
The Project 36/60 name is based on the lisher Jeff Williams. Topics will include the latest research in tennis, an overview of key USTA
36-foot court used by players ages 8 and and industry initiatives, and other good news in the sport.
under and a 60-foot court for players 10 “We want to share the good news,” says de Boer. “So many people have been working so
and under. Project 36/60 is tennis scaled long to keep the sport growing and healthy.”
to the size and abilities of young players Admission to the Forum is free and includes breakfast for all attendees, along with an infor-
and is based on six variables: court size, mation packet. Because of the tight schedule, there will not be a question-and-answer session.
net height, age, ball speed and weight,
However, attendees will be able to submit questions for any speaker, which will then be
size of racquet, and scoring.
answered online in an open forum.
Four sessions at the conference focus on For more information on the TIA Tennis Forum, and to register, visit www.tennisindustry.org.
different aspects of Project 36/60:
Q “Developing Champions Through Project
36/60” will feature age-appropriate play-
ers who have been developing in USTA Plexicushion Prestige Chosen for Aussie Open
pilot programs. ennis Australia officials have chosen a U.S.
Q “Project 36/60: The Changes It Brings To
Teaching Methods” will demonstrate how
effective these revised methods are with
skill development.
T product, Plexicushion Prestige, as the new
surface of the Australian Open. The decision
to switch from Rebound Ace to Plexicushion
Q “Project 36/60: Jr. Team Tennis and Tour- came after a review of the upgrade of Melbourne
nament Competition” will examine the Park, the site of the tournament. The new surface
immediate success the formats have had. will be used at the 2008 Aussie Open in January.
Q “Project 36/60: Today’s Toolkit for 10 & Removal of the existing surface started in
Under Development” will provide the
June (right). Lead-up tournaments in Australia,
ingredients necessary to implement the
initiative. New Zealand, and the Middle East also plan to
convert their facilities to Plexicushion. Work is
Other TTC sessions cover coaching skills, being done by Plexipave contractors in those areas.
strategy and tactics, tennis techniques, Plexipave officials say Tennis Australia does intend to have a signature court color for the
health sciences and the tennis business. Australian Open, which has yet to be decided.
For more information or to register, visit Plexicushion Prestige, which is classified by the International Tennis Federation as a Cat-
www.usta.com/ttc, call 914-696-7004, or egory 2 speed of play, will provide a medium pace for players. The Plexipave System is man-
email [email protected].
ufactured by Andover, Mass.-based California Products Corp.

August 2007 RACQUET SPORTS INDUSTRY 7

INDUSTRYNEWS A U G U S T 2 0 0 7

Prince Unveils ‘Customizable’ Prince Re-Launches Website

O3 Speedport Racquets
P
rince has completely revamped its website,

P
rince has introduced two new O3 Speedport www.princetennis.com, to be “designed with the interest and
frames—the Speedport Black and Speedport enjoyment of true tennis fans in mind,” says Linda Glassel,
Tour—which are designed to meet the needs of Prince’s vice president of marketing and communications.
advanced players, says the company. Prince says the “The new website brings Prince to life online,” says Glassel. “It is a
two frames, designed with close collaboration of top tool that can be utilized by all members of the tennis community—
touring pros, offer revolutionary “personal cus- players, retailers, program directors, and teaching pros alike.”
tomization options.” The site pro-
Through the new Speedport Tuning System (STS), vides compre-
players can customize the Black and the Tour by hensive player,
using interchangeable string inserts for the exact feel product, and
and sound they prefer. Whether a crisp feel with industry infor-
increased string feedback, or a softer feel with mation and is
improved string vibration damping, Prince says STS tailor-made to
allows a player to tailor the frame to their game. meet the needs
The Black and Tour will come with two sets of of players of all
inserts to be placed at 9, 12, and 3 o’clock. The levels, the com-
String Port Inserts (which are pre-installed) will pro- pany says. The
vide a softer hitting feel, more string damping and a new site also is
sweet spot up to 59 percent larger than a traditional customized for
racquet while capitalizing on a racquet that moves up multiple regions
to 24 percent faster through the air, the company and countries.
says. Aside from
The String Hole Inserts have traditional pin-sized in-depth prod-
string holes incorporated into the Speedport open- uct information, stringing instructions, online newsletters, and a teach-
ing. These inserts provide a firmer hitting feel, more ing pro locator, the site also offers pro player profile and equipment
string feedback and a more traditional sweetspot pages, a racquet selector, “Prince Plugged In” junior program informa-
while still capitalizing on the aerodynamic benefits tion and application, locations and times of Prince demo events, vari-
O3 Speedport provides, says Prince. ous downloads and games, featured tennis academies and junior
“The new Black and Tour racquets provide cus- players, and tennis tips.
tomization options never before offered—two solid
player frames capable of being strung different ways
depending on personal preference,” says Doug Fonte,
president of Prince Americas. RSI Wins
The O3 Speedport Black has a 100-square-inch
head, 16 x 19 string pattern and weighs 10.8 ounces
Excellence Award

F
or the fourth straight year,
unstrung. The Tour is 97 square inches with a 16 x 18
Racquet Sports Industry has
pattern and weighs 11.3 ounces. Both frames are 27
won an Apex Award for Publi-
inches long and carry a suggested retail price of
cation Excellence. The February
$220.
2007 issue was honored for over-
For more information, visit www.princetennis.com.
all excellence in the Custom-
Published category. The issue
O3 Speedport Tour
contained an “Outlook
2007” section with stories
on racquets, shoes,
apparel and the tennis
business overall. It
also had feature
stories on chang-
O3 Speedport Black
ing markets in
tennis and the
“Seven Sins
of Social
Tennis.”

8 RACQUET SPORTS INDUSTRY August 2007

 INDUSTRY NEWS

Whitney Kraft Named Director Alpha to

At USTA National Tennis Center Distribute
Stringway
W
hitney Kraft is the new director of tennis programs at the USTA
Billie Jean King National Tennis Center, the largest public tennis
facility in the world. His responsibilities will include all tennis
Machines

A
lpha Racquet
training and development programs along with special events at the
Sports is the new
NTC.
U.S. distributor for
In addition, Kraft will oversee all operations of the new, state-of-the-
Stringway stringing machines.
art multi-purpose tennis facility now under construction, and scheduled
Stringway, based out of the Nether-
to open in 2008/2009. It will have 36 outdoor courts and nine indoors.
lands, features a unique one-pull
Kraft will report to Danny Zausner, the managing director of the USTA
drop-weight system.
Billie Jean King National Tennis Center. Kraft replaces Bill Mountford,
For more information, visit
who left earlier this year for a coaching position with the Lawn Tennis
Alpha’s website,
Association in England.
www.alpahtennis.com.
Kraft, 47, brings more than 20 years of tennis experience to his new
position. Prior to joining the USTA, he served as director of tennis for
the City of Fort Lauderdale, and before that as director of racquet sports
for the Boca Point Country Club. An avid player, Kraft also has many
affiliations in the tennis industry. He and his family will relocate to New
York in August.
Classic Turf Completes
Public Park Job

C
lassic Turf Co. of Woodbury, Conn., recently
Wilson Taps Miringoff for Western Manager completed refurbishing 17 tennis courts at four
public parks for the town of Trumbull, Conn.

M
ike Miringoff has been named the Western regional sales manager
for Wilson Racquet Sports, responsible for directing the sales and (below). The company used its patented Classic Turf
promotional efforts in the western U.S. System, a cushioned sheet-goods surfacing system.
Miringoff returns to Wilson from Nike, where he was a key account Six of the existing courts were ripped out and
executive for apparel and also assisted the training of new Tennis Spe- rebuilt from the ground up, including new fencing.
cialty reps. He had previously worked for Wilson from 1996 to 2001, The other courts had extensive cracks that were fixed
beginning as the national coordinator for promotions before being pro- with the Classic Turf Slipsheet System before the 6
moted to South Florida territory manager, where he won the 2000 Dealer mm rubber was applied and the courts were coated.
Survey Award. Classic Turf also resurfaced a basketball court in one
For more information, visit www.wilson.com. of the parks.
“We made 13 of the courts brand new in less than
a month using new technology we’ve been able to

Winner Chosen in Dunlop Contest develop,” says John Eren, Classic Turf’s vice president
and engineer. “The curing time has been decreased

I
n a contest sponsored by Dunlop Sports Group, thousands of con- and allows for a shorter construction period, so play-
testants submitted their best guess as to which Dunlop Aerogel rac- ers are back on the courts quicker.” For more infor-
quet top-ranked player James Blake would choose to play. At the end mation contact 800-246-7951 or visit
of June, Blake announced that he www.Classicturf.org.
would play with the Aerogel 2Hun-
dred, and with that decision, Ana
Straub of West Palm Beach, Fla.,
won a trip to New York to attend the
US Open.
Straub’s name was picked by
Greenville, S.C., Mayor Knox White
(left) on a visit to Dunlop’s U.S.
headquarters to conduct the draw
from among the correct entries.
Straub and a guest will fly to New
York for a two-night stay to attend the Open. She also will receive a per-
sonally signed Blake Aerogel 2Hundred frame and a tennis bag filled
with Dunlop gear. The total grand prize is valued at about $5,000.

August 2007 RACQUET SPORTS INDUSTRY 9

INDUSTRYNEWS A U G U S T 2 0 0 7

Link, Lai Win Titles At USPTA Clay Event Tennis Cart Now Designed
J
ulien Link of Sarasota, Fla., defended his men’s open title at
the $8,000 USPTA Clay Court Championships in May at the Ibis for Transition Balls

O
Golf and Country Club in West Palm Beach, Fla., after defeat- ncourt Offcourt’s Deluxe Club Cart (below) now
ing Adrians Zguns of Port St. Lucie, Fla., 6-2, 7-5. Shareen Lai of comes with a new mesh divider designed to sepa-
Morrisville, Pa., defeated Sophie Alriksson of Lake Wales, Fla., 6-1, rate different types of instructional tennis balls,
6-1 to be crowned the women’s open champion, and later teamed making it easier for teaching pros to adapt their instruc-
up with Alriksson to win the women’s open doubles. tional programs to beginners and more advanced players.
Other winners are: The divider is now standard on all Deluxe Club Carts and
Q Men's 35-and-over Singles: Mark Palus, Tampa, Fla. is available for a minimal charge for existing carts.
Q Men's 45-and-over Singles: Pat Serret, Alexandria, La.
Oncourt Offcourt carries a full line of transition balls,
Q Men's 55-and-over Singles: Geoff Moore, Boynton Beach, Fla.
Q Men's Open Doubles: Aldo Burga, Port St. Lucie, Fla., and Cullen De Windt, Stu-
including high-density foam Spinners as well as low-com-
art, Fla. pression and slow-bouncing pressureless Champs. For
Q Men's 35-and-over Doubles: Tony Acosta and Innocent Modika, Orlando, Fla information and to receive a free color catalog,
Q Men's 45-and-over Doubles: Pat Serret, Alexandria, La., and Greg Neuhart, Lox- contact Oncourt Offcourt at 1-88-TENNIS-11 or visit
ahatchee, Fla.
www.oncourtoffcourt.com.
Q Men's 55-and-over Doubles: Geoff Moore, Boynton Beach, Fla., and Joe
Bouquin, Delray Beach, Fla.
Q Women's 35-and-over Singles: Robin Keener, Melbourne, Fla.
Q Women’s 35-and-over Doubles: Robin Keener, Melbourne, Fla., and Frances
O’Sullivan, West Palm Beach, Fla.
The tournament was the first of five prize-money national tour-
naments on several court surfaces that the USPTA offers to its mem-
bers as part of the USPTA National Surface Championship Series.
The next event is the USPTA Grass Court Championships Aug. 24-
26 at the Philadelphia Cricket Club. For information, contact the
USPTA at 800-USPTA-4U or visit the “members only” section of
www.uspta.com.

Head Offers Radical, Ashaway Offers

Extreme Accessories Dynamite Strings

C
omplementing its MicroGel Radical racquets, Head has also Designed for top amateur and professional play-
launched the new Radical Supercombi bag, in colors to ers looking for more power and playability, Ash-
match the new racquet. The Supercombi holds eight to 10 away's Dynamite strings are available in
racquets in two compartments. It also has an accessories com- 16-gauge Dynamite WB and the lighter Dynamite
partment and uses climate control technology. 17. Both feature a core of helically wound Zyex
Also in the new Radical line, Head has a Radical cap, made of fibers overbraided with high tenacity multifila-
polyester and nylon with a sweat-absorbing inside lining and ment microfibers for superior wear and easy
adjustable Velcro closing.
stringing, says Ashaway. In addition, the string's
And to go with Head’s new Extreme racquets, the company
Zyex fibers provide durability and a resistance to
has come out with the new Extreme backpack, with a large cen-
moisture and temperature. For more information,
tral compartment, adjustable shoulder straps, and an end handle
to hold upright.
visit www.ashawayusa.com or call 800-556-7260.
For more information, visit www.head.com.

10 RACQUET SPORTS INDUSTRY August 2007

 INDUSTRY NEWS

Head C3 Rocket Penn Offers New Ballistic Bud Collins Out at NBC

A
fter 35 years, NBC Sports has
String Racquetball decided not to renew Bud
Head

T
he Penn Ballistic Collins’ contract for Wimble-
says is specially don.
its designed for out- "So I had 35 great years with
new door racquetball, but them. I have no complaints about
C3 also suitable for them, but I hope to stay in ten-
Rocket indoor play. The ball nis," the 78-year-old Collins said
is a boasts increased during Wimbledon in July. "I’m
main- durability and maxi- not retiring. Too young to retire."
stream mum visibility, says Collins, who has been a writer
Penn. for the Boston Globe since 1963,
string
“Nobody has was inducted into the Internation-
that
been able to produce al Tennis Hall of Fame in 1994
features what the company calls
an ultra-fast ball with and won the prestigious Red
“C3 technology.” The C’s stand
a reliable bounce Smith Award presented by The
for “Crystal,” which is a refined Associated Press Sports Editors in
until now,” says
polymide in the string; “Coaxial,” 1999.
Doug Ganim, rac-
a free inner moving monofila- In other news, NBC Sports has
quetball promotions
ment core; and “Construction,” consultant for announced a long-term extension
which provides maximum elastic- Head/Penn. “Penn of its contract to broadcast Wim-
ity, says Head, leading to excel- engineers have done bledon. The network has been
lent touch and control. The string an outstanding job covering the tournament for the
comes in 16 and 17 gauge. Visit setting a new indus- last 39 years. Details of the new
www.head.com for more. try standard for outdoor ball performance.” contract extension were not
announced.

August 2007 RACQUET SPORTS INDUSTRY 11

 A U G U S T 2 0 0 7

SHORT SETS
INDUSTRYNEWS

dred racquet, won the French Open women’s doubles match. It’s the third straight year that
> Head is now offering a complete “per-
formance package” for badminton play-
doubles title with Mara Santangelo. It was her the U.S. has won the World Team Cup title in
second Grand Slam doubles title. the Quad division. The Invacare is the premier
ers at all levels. The company, which is the wheelchair tennis team-based international
official partner of the Danish Badminton
Association, has come out with new rac-
> The tennis courts at Rockwood Park in Rich- competition, featuring teams from 32 nations.
mond, Va., have been renamed in honor of
quets using the Metallix, Airflow, Nano,
and Titanium technologies. Head also has
Frank McDavid, the founder of Femco Corp.,
Advantage Tennis
> The six-person U.S. team defeated Aus-
Supply tralia, 24-3, in the 21st Bonnebell Cup inter-
new badminton footwear, shuttlecocks, (www.advantagetennissupply.com), of Rich- national girls’ team competition held in
and accessories. For more information, mond. The honor was bestowed on McDavid California recently. The event is for girls 14
visit www.head.com. by the Chesterfield County Board of Supervi- and under. Presented by the Maureen Con-
sors and the Parks and Recreation Advisory nolly Brinker Tennis Foundation, the U.S. leads
> The U.S. Davis Cup team will face
Sweden on a carpeted court for the Sept.
Commission. For many years, McDavid has the overall competition 18-3.
been involved with youth sports, as well as
21-23 semifinal, to be played at the
12,000-seat Scandinavium in Gothen-
playing competitive tennis. > An online interactive multimedia commu-
nity website for tennis launched during Wim-
burg, Sweden. Sweden’s captain, Mats
Wilander, selected the fast surface. The
> International tennis management firm Peter bledon, with support of the ATP. The new site,
Burwash International has signed an agree- www.30Love.net, allows players and fans to
winner will advance to the Nov. 30-Dec. 2 ment to direct the tennis operation for the Emi- “share their passion” for the game. Visitors
final against either defending champion rates Palace Abu Dhabi beginning in October. can browse videos, gain a behind-the-scenes
Russia or Germany. The agreement reflects PBI's continued expan- view of the pro tour, share photos and video,
sion in the Middle East, which also includes and more.
> The PTR magazine TennisPro recently programs at deluxe hotels and resorts in Dubai,
won two Apex Awards for Publishing
Excellence. Peggy Edwards, the PTR direc-
Qatar, Oman and Egypt. > The first U.S.-published book on Swiss ten-
nis superstar Roger Federer is now available.
tor of communications, is the editor of
the magazine.
> The U.S. won the Quad title at the 2007 “The Roger Federer Story, A Quest for Perfec-
Invacare World Team Cup, held in June in Swe- tion,” written by Swiss tennis journalist Rene
den, by defeating the Netherlands in the final, Stauffer, chronicles the tennis star’s life from
> Dunlop Tour Team player Alicia Molik,
playing with the Dunlop Aerogel 5Hun-
2-1. David Wagner won his singles match then his junior tennis days to the present. For more
teamed with Nick Taylor to win the deciding information and to purchase the book, visit
www.rogerfedererbook.com.

Former USTA President Theme Art

Jorgensen Dies Captures US

F
ormer USTA President
Gordon Jorgensen of Open Spirit

T
Indian Wells and Ran- he official 2007 US
cho Santa Fe, Calif., died Open theme art
June 10 at his home in Indi- was created by
an Wells. He was 86. Joanne Hus of Stam-
A partner in a consult- ford, Conn. It’s the first
ing engineering firm, Jor- time in the 126-year
gensen was the USTA history of the Open
president from 1987-’88. that a woman has
He had also served as designed the theme
chairman of the U.S. Davis art. The design con-
Cup Committee and chair- tains an uplifted tennis
man of the US Open, along racquet alongside the
with other positions in the USTA. For four years, he served Statue of Liberty’s
as a vice president of the International Tennis Federation. raised torch, with the
He is survived by his wife, Ruth Barnes Jorgensen, US Open flaming ball
three children, and a brother. Donations may be made to logo serving as the torch’s flame. The theme art will be incorporated
the Gordon Jorgensen Scholarship Fund at the Barnes into all 2007 US Open promotional material. Hus has created com-
Family Youth Tennis Center, 4490 W. Point Loma Blvd, missioned artwork for companies that include Chase Manhattan
San Diego, CA, 92107. Bank, GE Captial, and more.

12 RACQUET SPORTS INDUSTRY August 2007

 INDUSTRY NEWS

Gamma Introduces New Products

N
ew from Gamma is the Smart Grip Overgrip, with a micro-textured “DermaGrip”
surface that Gamma says grips your hand for more traction and control. The elas-
tic backing material stretches thin, providing exceptional performance with min-
imum grip buildup, says the company. The Smart Grip Overgrip is available in white,
blue, or black three-packs.
Also new is the Gamma Shocknot, which is a “Zorbicon” tie-on vibration damp-
ener. The Shocknot can be installed on a racquet in multiple configurations to vary
the amount of shock and vibration dampening. It’s available in red/blue, yel-
low/green, and black/white, in two-packs.
For more information on these and
other Gamma products, visit
www.gammasports.com or call 800-
333-
0337.

August 2007 RACQUET SPORTS INDUSTRY 13

 A U G U S T 2 0 0 7
INDUSTRYNEWS

Sign Up for Court Activity Monitor Wanted:

USTA
S
ign up your facility for the new Court Activity Monitor (CAM),
which will provide a monthly count of tennis activity in your area
and in the U.S. The simple—and free—online form at Executive
www.GrowingTennis.com takes just a few minutes to fill out, and all
data provided is confidential.
Director & COO

L
When you register your facility for the CAM, you’ll also be entered ooking for a
into a drawing to win one of five $200 gift certificates at the end of job in tennis?
the year and receive a quarterly summary of grassroots tennis activ- How about
ity in your area from the TIA. In addition, your facility will qualify for executive director
a discounted rate on the online business system TennisConnect. of the USTA? The USTA recently listed the job opening—
Data from the CAM will be used to help keep track of tennis par- executive director and chief operating officer—as cur-
ticipation and help to develop grassroots tennis in the U.S. rent Executive Director Lee Hamilton prepares to leave
his position in 2008, after five years in the job.
The ED, a position that is “subject to the direction of
King to Headline NRPA Expo the [USTA] Board and fully accountable to it,” oversees
the day-to-day operational programs, policies, and pro-

T
ennis legend and public park tennis advocate Billie Jean King will
be the keynote speaker at the 2007 National Recreation and Park cedures of the USTA and the national office. “Job-specif-
Association Congress & Exposition, to be held Sept. 25-29 in Indi- ic success factors” include an “in-depth knowledge of
anapolis. managing the operations of sizeable and complex not-
Thousands of park and recreation professionals, citizen advo- for-profit and for-profit organizations,” along with a
cates, industry suppliers and others attend the NRPA event each year. working knowledge of tennis, and a working knowledge
The Congress & Expo includes hundreds of educational sessions, net- of the USTA and/or “experience with a major national
working opportunities, and the latest products and services from sports organization.”
nearly 500 exhibitors. For the full job description, visit USTA.com and click
For more information and to register, visit www.nrpa.org. on “About Us” and “Job Listings.”

14 RACQUET SPORTS INDUSTRY August 2007

 INDUSTRY NEWS

L E T T E R S New
Plexicushion at Aussie Open a DuraSoft+
“Carefully Considered” Decision from
To the Editor:
I have just read your announcement of the decision made by
Prince
Tennis Australia to change the surface of the Australian Open to With its resilient
Plexicushion Prestige (July 2007, Industry News). This was a deci- foam technology,
sion that was carefully considered by Tennis Australia to Prince’s new
improve playing conditions at a Grand Slam event and to serve DuraSoft+
as an element in their program to improve player performance. replacement grip
The process of selection was defined and rigorous. offers a softer
The Plexicushion formula was developed independently of feel, improved
the other brand that we own. The committee was aware of the shock absorption
difference in the two systems. Plexicushion was selected in part and resiliency,
because of the fine reputation of Melbourne-based installer says the compa-
Wm. Loud Co. and the reputation Plexicushion has earned in ny. It carries a
places such as the United Kingdom, Sweden, and at major U.S. suggested retail
universities. price of $9.49.
We are excited about this selection by Tennis Australia. The Visit
Australian Open will have a first-rate, consistent, and very www.prince.com.
playable surface this coming January.
Art Tucker
Vice President, Plexipave
We welcome your letters and comments. Please email them to [email protected] or fax them to 760-536-
1171.

August 2007 RACQUET SPORTS INDUSTRY 15

INDUSTRYNEWS A U G U S T 2 0 0 7

Ektelon Offers New ‘Customizable’ Help Us

Racquetball Frames Find The

E Champions
ktelon offers three new O3 rac-
quetball racquets, the O3 Cop-
per (left), O3 White (right), and of Tennis

T
O3 Ruben Gonzalez (RG) (center), here’s still
all of which incorporate the com- time to nomi-
pany’s new “Total Racquet Cus- nate people
tomization,” which allows players and organizations
to fine-tune their racquets for RSI’s annual
depending on power, stability, Champions of Ten-
weight, and balance preferences nis Awards, which
they desire. recognize those
All three racquets come with a who are making a
set of four thermoplastic “power difference in the
plugs” that can be inserted into the business of tennis. For more information, and
12 o’clock O-ports to change the to see the list of award categories, visit
weight and balance of the frame. In www.racquetsportsindustry.com/ arti-
addition to the power plugs, the O3 cles/2007/06/champions_of_tennis_2007.ht
Copper comes with two interchange- ml.
able throat pieces called “power ring Nominations can be emailed to
inserts” that allow players to string the [email protected] (put “champions” in
racquet four different ways so they can the subject line) or faxed to 760-536-1171.
customize the string bed for more We need your nominations by Aug. 3, 2007.
power, control, and string life. The Champions of Tennis will be announced
For more on the frames or about cus- in our November/December issue.
tomization, visit www.ektelon.com. Or call 800-283-2635.

Playing the Numbers Register Early for

USPTA Conference
T
ennis lovers know that to grow the sport, the last thing anyone should do is take
away the chance to play. And school coaches know that the last thing they want to
do is to cut someone from a team.
and Save

P
For more than 1,500 high school tennis teams across the country, neither of these is ersons
a problem, since they’ve established a “no-cut” policy for their tennis teams, ensuring register-
that all students who want to play on a school tennis team have that opportunity. And ing for the
with the new school year just around the corner, it’s not too late for your local high USPTA’s World
school to join in. Conference on
“Anyone who wants to learn, we want to help them enjoy the game,” says Marian Tennis before
DeWane, head tennis coach at Centennial High School in Boise, Idaho, whose most Aug. 15 can save up to $100.
recent squad boasted more than 100 players on three teams. For her program, DeWane The event will be held Sept. 17-
has several assistant coaches, some of whom are volunteers who once played on her 22 at Saddlebrook Resort in
teams. Wesley Chapel, Fla., and will
“Everyone should have the right to play a sport,” include seminars and specialty
says Luke Jordan, a member of a no-cut team at courses, along with a tennis-
Kamiakin High School in Kennewick, Wash. “With only buying show, awards pres-
practice and devotion, a player will get better at it. entation, and more.
Without the opportunity to play, the student will About 1,500 attendees are
never know how skilled they are or [could] become.” expected, including tennis pros,
The USTA offers assistance to coaches looking to industry leaders, manufactur-
introduce a no-cut policy to their program, including ers, wholesalers, and media.
an advisory committee made up of coaches who During the conference, the
have experience and success with it. If you’re a high USPTA will host its International
school coach, it’s easy to start a no-cut program at Tennis Championships.
your school. Visit www.usta.com/no-cut for more For more information and to
information. —Kristen Daley register, visit www.uspta.com or
call 800-877-8248.

16 RACQUET SPORTS INDUSTRY August 2007

 INDUSTRYNEWS A U G U S T 2 0 0 7

EWA
PL T TIA Expands Insurance
for Members

O
• Kent Kinnear of

C
T

PE
Champaign, Ill., has been o help meet the needs of retailers

H
named a USTA National Coach. Kin- and facilities, the TIA has expanded
near joins the men’s coaching staff and its insurance offerings to members
will work primarily from the USTA Player with TIA TennisInsure. The new pro-
Development Headquarters in Key Bis- gram includes liability, property, auto,
cayne, Fla., and will begin by working with umbrella, and workers’ compensation
the 2007 Pan Am Games team this sum- insurance. Previously, the TIA offered
mer. Prior to joining the USTA, Kinnear only product liability insurance for
served as assistant coach for the men’s ten- manufacturers.
nis team at the University of Illinois. “Now, through the TIA, facility and
retailer members will receive expanded
• Head players Ivan Ljubicic (at left) and coverage, at a great rate, with a highly
Ivo Karlovic, both from rated national insurance company,”
Croatia, each won their says TIA Executive Director Jolyn de
first grass-court titles in Boer. Citadel Insurance Services will
June. Ljubicic plays provide the comprehensive insurance
with a Head MicroGel package, and TIA members will receive
Extreme Pro racquet and a 5 percent to 10 percent package dis-
Karlovic plays with a Flex- count.
point Instinct.

• Tomas Berdych (right),

Williams Debuts
playing with a Dunlop Limited Edition
Aerogel 2Hundred
frame, won the Gerry
Gold-Leaf Frame

W
ilson’s [K]Factor
Weber Open in Ger-
racquet tech-
many in June.
nology domi-
nated Centre
• Prince players Maria Sharapova and Jele-
Court at Wimble-
na Jankovic (below) met in the final of the
don this year, as
DFS Classic in Birmingham,
Venus Williams
England in June, with
and Roger Fed-
Jankovic coming out on
erer came away
top. Jankovic was play-
with the titles.
ing her first tournament
Williams
with Prince’s Ozone
played with a
Seven frame; Sharapova
new [K]Factor
plays with the O3 White.
gold limited edi-
tion racquet, made
of real 22k gold leaf.
Wilson created only
USRSA MEMBER 650 of these exclusive
CLASSIFIEDS models, a white and
gold one for Venus and a
FOR SALE: Gamma 5003 black and gold model for
her sister, Serena. Both
Stringer with Wise 2086 frames debuted at Wimble-
tension head. Good con- don.
dition. $650. Call Russ In claiming his fifth
straight Wimbledon crown,
Sheh (760) 408-0936 or Federer played with the
(209) 465-9283. [K]Six.One Tour, a racquet
that he helped to design,
says Wilson.

18 RACQUET SPORTS INDUSTRY August 2007

& SUCCESS
marketing
The Personal Touch
Providing good, old-fashioned
customer service is rare these days,
but it will make you stand out from
the competition.
BY JOE DINOFFER

I
was shocked. We purchased some
large warehouse trailers about 10
years ago and are now moving
offices and selling them back to the
same company we purchased them
from (for only pennies on the dollar, of
course). Once I accepted the lower vice to help ensure your success, no the cup dispenser being empty to discard-
buy-back price, we still had to arrange matter what niche in the tennis industry ed towels lying on the court, he would
pick up. We were haggling for a few your business is situated. compensate his club members by giving
minutes over what would be a conve- them a free can of balls. It didn’t cost him
nient time for the company to send a 1. ANSWER THE PHONE nearly as much as he gained in goodwill
driver. Schedules were tight and there It may sound fundamental, but easily and future business.
was tension in the air. reaching people on the phone these
Then, all of a sudden, the buyer days can be a huge selling point for 3. MAKE FRIENDS
paused and said to me, “Hold on a your program. Voice mail is fine, but if WITH YOUR CUSTOMERS
minute, you’re the customer. Let’s you can avoid a computer response as Ultimately, people are looking for friends.
work this out.” the first impression a customer receives, Get to know them. Know the names of
Immediately, I was totally paci- you’ll be one more step ahead of your their children. Learn the name of their
fied—and the other person got it pret- competition. dog. Care about them and they will natu-
ty much the way they wanted anyway. rally become loyal customers and care
Yes, being reminded that I was the 2. YES, WHAT’S about you and your business.
customer was music to my ears. THE QUESTION? The bottom line is to remember how
Since the business world is becom- Be a problem-solver. A “can-do” atti- good it feels when you are treated like an
ing more and more automated and tude goes a long way toward providing important customer. It may be a rare
less personal, and since real, old-fash- what people will perceive as high-quality occurrence to be treated like a special
ioned customer service is becoming customer service. In other words, when customer these days, but it does still hap-
more rare, it’s easier than ever to confronted with a problem, be sure pen from time to time.
excel. In order for your customers to your staff members are solution-orient- It’s just like the Golden Rule. “Do unto
actually feel special, rule No. 1 is that ed first. others as you would have them do unto
they have to have contact with a real We all know the negative effect of a you.” Treat customers like you would like
live person. However, when you call dissatisfied customer who tells others. It to be treated and everyone comes out a
most businesses these days, it’s surpris- becomes a pervasive negative gossip winner. Q
ing when you don’t find yourself talk- chain that goes on and on for a long
ing to a machine. If you’re like me, it’s time. If someone has a problem,
Joe Dinoffer is a Master Professional
so infrequent to reach a live human empower your staff to be able to solve
for both the PTR and USPTA. He
being that when you do, you might it quickly and painlessly. speaks frequently at national and inter-
even forget the reason you called in I remember a tip by nationally recog- national tennis teacher workshops as a
the first place! nized teaching pro and manager Fer- member of both the Head/Penn and
The point of this article is simple. nando Velasco. He would manage by Reebok National Speaker’s Bureaus. He
is president of Oncourt Offcourt Inc. and has written
People are people. And, people want walking around the courts during busy
16 books and produced more than 30 instructional
to be treated like individuals. Here are times with a new can of balls. If some- videos.
some fundamentals of customer ser- one had a problem with anything, from

20 RACQUET SPORTS INDUSTRY August 2007

 Racquet SPORTS

In a Pickle
Named after a family pet more than 40 years ago,
Pickleball is growing in the U.S. BY CYNTHIA SHERMAN

T
here’s a new racquet sport in town, competitive Pickleball players out there
and it goes by the unlikely name of who play on a circuit in organized tourna-
“Pickleball.” ments. There are more than 30 registered
Pickleball takes just a short time to courts in 12 states.
learn, so it’s a great way to introduce a Pickleball got its start in 1965 in
newcomer to tennis. Plus, it helps develop Washington state, when Bill Bell and Joel
good reflexes and coordination, and pro- Pritchard (later U.S. Congressman
vides a cardio workout. The game is popular Pritchard) were trying to engage their
in retirement communities in the West, bored children in learning badminton.
Southwest, and Southeast and has been Unable to find the appropriate equip-
introduced into many schools’ phys-ed pro- accommodate Pickleball), says you can fit ment, the two men improvised. Using a
grams as a way to involve every kid, two Pickleball courts on a tennis court or wiffle ball and table tennis paddles, they
whether they’re athletic or not. eight on two basketball courts. “It’s a started hitting the ball on an old asphalt-
A combination of tennis, badminton, portable game that can be set up in a gym surfaced badminton court at Pritchard’s
and Ping-Pong, Pickleball is played on a or on a driveway,” says Albin. “And it’s an home.
“court” that’s somewhat similar to a tennis inexpensive game to get into.” Kits, com- The wiffle ball turned out to be too
court, only on a smaller scale. As I found plete with Pickleball net, balls, racquets, and big for the paddles, so the men fashioned
out when I was introduced to Pickleball this more are available for about $100. four paddles of solid wood. Before long,
past March in the Florida Keys, the game “Every skill level can play and be active,” the whole neighborhood joined in, and
involves stamina, quickness, and agility. says Sandy Danaher, another Pickleball regu- Pritchard, Bell and another man, Barney
At Key Colony Beach in the Keys, 20 or lar at Key Colony. “It’s a game where you McCallum, devised the rules. Pickleball
more people show up a few times a week can optimize time with your kids, where was officially born.
to play. Games are spirited and competitive. folks who may be new to tennis can actually Where does the name come from? It
Ellen Albin, who’s on the Recreation Com- learn some fundamentals and treat it as a seems that Pritchard’s dog, Pickles,
mittee for Key Colony Beach prelude to learning and playing tennis.” would run off with the ball
(which approved the “cos- But don’t let the name, a diminutive- whenever it was hit
metic” remodeling of local sized tennis court, and wiffle-type balls mis- out of the
basketball courts to lead you into believing this is a court.
pussycat game. There are
some seri-
ously

22 RACQUET SPORTS INDUSTRY August 2007

 Rules are similar to badminton but
incorporate changes to meet the needs
of the sport and the court. The net was
lowered to tennis net height, under-
hand serving became the rule, points
were scored only when you served, and
the winner is the first team to 11
points. Because a player at the net had
an immense advantage, they created a
non-volley zone in front of the short
service line (called “the kitchen” to in-
the-know players). They also added a
rule that each side had to hit at least
one shot after the ball had bounced
before any volleying was permitted dur-
ing a rally. Additionally, a player could
have one foot over the baseline when
delivering a serve.
Pritchard built the first "official"
Pickleball court in his backyard in 1967,
and a few other courts were built in
and around Seattle over the next sever-
al years. Since Pickleball could be
played on a badminton court with a
lower net, some schools and colleges in
the area also incorporated the sport
into their intramural programs.
In 1972, Bell, McCallum, and
Pritchard formed the U.S. Pickle-Ball
Association (USPA), copyrighted the
rules, and registered the name as a
trademark. (The hyphen was later
dropped.) They sent specifications and
rules to any interested person or orga-
nization.
The USPA was replaced in 1984 by
the USA Pickleball Association (visit
www.usapa.org), which estimates there
are at least 50,000 Pickleball players in
the U.S. Many are in Washington state,
where the USAPA is based, but USAPA
President Mark Friedenberg says Pickle-
ball is played in almost every state and
in Canada and Mexico.
“There’s been an explosion in Pick-
leball with baby-boomers who are
about to retire,” says Friedenberg.
There’s even talk of getting it sanc-
tioned as a sport in the Senior
Olympics. The USAPA is planning a
national tournament in November 2008
in Surprise, Ariz.
Whether it’s being used as a learn-
ing tool for tennis, school programs
and family fun, or as an activity in
retirement communities, Pickleball is
gaining ground.

August 2007 RACQUET SPORTS INDUSTRY 23

 school TENNIS

Learning Curve
The USTA’s new school tennis curriculum
can open up opportunities for local teaching
pros and facilities, too.
BY KRISTEN DALEY

School Tennis curriculum, PE teacher Leslie Robinson, who

teaches grades 1 to 6 at Fitzgerald Elementary School in Arling-
ton, Texas, did not have much experience with the game. She
was trained in the curriculum two years ago, and has since
implemented a tennis unit into her PE classes, managing up to
60 students at one time.
To keep all students active, PE classes can use the curricu-

W
ith its new curriculum, the USTA is looking to institutionalize
tennis in school systems, a move that can mean impressive lum’s station activities around the gym floor, using station signs
dividends for local tennis pros and facilities willing to supple- found on a CD inside the curriculum kit. The activities are
ment students’ tennis experiences after school. geared toward fitness, movement, and tennis skills. "Our tennis
Since April, USTA School Tennis Curriculum kits have been dis- lessons are exciting, energetic, upbeat, and aerobically challeng-
tributed to schools eager to introduce a tennis unit to their physical ing," says Robinson, adding that children in her school district
education classes. To receive the kit, schools must participate in a are excited to play the game again after their first PE tennis
three-hour, in-service teacher training and sign up as a USTA Orga- experience.
nizational Member. Local pros and tennis facilities can capitalize on the new cur-
The kit includes a teacher’s manual, which incorporates National riculum offering, while helping to grow the game, by providing
Association for Sport and Physical Education (NASPE) standards, as tennis programming for students once the school day ends. “If
well as a pocket guide. Both include eight teacher-friendly, illustrat- we just introduce the PE curriculum and nothing beyond it, it’s a
ed lesson plans. Additionally, the package contains a DVD featuring dead end,” says Jamison. “We need to make sure there is an
basic tennis skills and how to teach them in a PE setting with a large after-school follow-up. We need to rely on the tennis communi-
number of students. “We utilized real-life PE teachers working in a ty to take the lead on that.”
true, unrehearsed setting to show that tennis can be taught in Jamison suggests that teaching pros and their facilities
school,” says Jason Jamison, the USTA’s national manager of School “adopt” a local school. To develop a relationship with a school
Tennis. community, a teaching pro or after-school leader could offer to
The USTA collaborated with renowned phys ed expert Dr. Robert help with a PE class, conduct a tennis demonstration on campus,
Pangrazi and a team of PE specialists to develop the highly active attend a teacher’s meeting or even meet with the school’s prin-
curriculum. It was playtested by the PE specialists in indoor and out- cipal. Pros can even bring the school community to them, by
door settings, with both younger and older children, and reviewed hosting a field trip like a tennis carnival at their facilities.
by PE Central, the leading online resource for PE lesson plans. The “It's good business,” says Jamison. “There’s no better way to
School Tennis lesson plans are appropriate for children in grades 3 get kids and parents involved than to establish a relationship
to 6, but can easily be modified for higher and lower grade levels with your local school. Additionally, the availability of play-based
and re-created in any school setting. program opportunities including Junior Team Tennis and Nation-
“It’s a no-court required curriculum,” says Jamison. “We can al Junior Tennis League will help ensure kids stay in the sport.”
now introduce tennis in any school environment, like a playground, A number of Robinson’s students and others from the district
cafeteria, or parking lot. Our goal is that every school in this country have joined local NJTL or other city programs after participating
can become a center for tennis participation.” in the tennis units in their PE classes. She has also seen the
With the use of age-appropriate racquets, foam balls, and nets excitement that talented tennis teaching pros can generate
or other court dividers, tennis skills can be taught easily and safely among her students. "They want positive role models," says
even in large groups. “The use of modified equipment and easy-to- Robinson. "Tennis pros coming into the schools, giving tennis
follow lesson plans allows students to experience a high degree of demonstrations and assemblies, have a lot of impact on the stu-
perceived competence when introduced to tennis for the first time,” dents and their future sports decisions." Q
Jamison adds.
For more information on USTA Schools Tennis, visit USTA.com/schooltennis.
Before getting involved with the development of the USTA

24 RACQUET SPORTS INDUSTRY August 2007

 When We All Win
Teaching pros must look at the bigger- pic
ture and work for the successBY of
ROD HECKEL -
the -facil
N
othing is more satisfying for teaching
pros than to receive public accolades
for their achievements. Getting the
credit for successful results—for instance, if
a student wins a tournament—is a wonder-
ful moment. For a teaching pro, these suc-
cesses will stimulate demand for their
teaching and can create a winning attitude
throughout the facility.
A club manager enjoys these times, too,
but when it comes to a quality club teach-
ing pro, having students who win tourneys
is only one part of the picture. A manager
hopes to have a pro who emphasizes the
big picture. That means the pro needs to
develop programs that lead not only to his
or her success, but also to the success of the
facility.
Teaching pros, when looking for a job,
often will highlight their playing careers and
the quality of their teaching. True, they are
both important. But they are not likely in
themselves to generate more business or just because of the student’s relationship Member retention lies squarely on the
income for the club. with the pro, but rather because having a shoulders of the teaching pro. Again, too
What many teaching pros fail to realize membership in the club enhances the many club pros see maintaining a full teach-
is that becoming more popular may not impact of the lessons. For instance, a com- ing schedule as a priority over anything else.
translate to becoming a more successful plete package for a student should include These are the pros who last two or three
club pro. The key words here are “club practice times and partners, an association years and then find themselves short on sup-
pro.” Certain teaching pros have learned with competitive programs, and access to port from both the members and manage-
that their stability and longevity really are meeting others to enjoy the sport. ment.
based upon the success of the club they are This way, the student improves through Should the pro be compensated for the
working for. the increased playing opportunities he has efforts made to create a full package for the
There are several characteristics a club by being a club member; the pro has stu- members? If a club can, it will, but often the
pro can excel in that will have a positive dents who continually take lessons and the pro must make the first move. If the pro
impact on the facility. pro himself sells memberships; and the club takes the time to create quality programs,
grows by having more members. This is good management will recognize this and
CREATING MEMBERS where everyone wins. appropriately reward the pro. Short of that,
If a club pro is running a good program, he the members may create the support needed
will attract new players to the game, result- RETAINING MEMBERS and force the management to reward the
ing in more members for the club. Too Ask this question of a former player: Why teaching pro.
often, you see teaching pros work toward did you quit playing or leave the club? If a pro starts off at a club expecting to
creating a greater number of loyal students. The answer in most cases is, “I couldn’t be paid first and perform second, that will
But not enough time is spent turning those find others to play with,” or “I couldn’t find often create a barrier between the manage-
students into club members. enough competition,” or “I just got bored ment and that pro, especially if the teaching
When a student becomes bonded with and couldn’t find the time.” pro has no track record at any prior jobs of
the pro, the student should in turn become Aren’t these areas supposed to be the performing in this fashion. Giving without
attached to the club. This shouldn’t happen responsibility of the club pro? getting may be difficult at first, but it is usu-

August 2007 RACQUET SPORTS INDUSTRY 27

 ally rewarding in the long run. Also, though, cult sell for a club pro to charge the club money for sure he’s seen at those events. Taking the
when it comes to creating and running pro- his services and add more expenses on the hopes time to “schmooze” with members is
grams, teaching pros need to remember that of creating member satisfaction and retention. rewarding and makes the time spent at the
unless the manager has a good understanding club more enjoyable. This also becomes
of the game, they may not recognize the ben- KEEPING IT FUN valuable when the pro needs to promote
efits of programming. Another attribute of good club pros is the ability to an event or program. Getting members to
Putting together a tournament, running a have fun with the membership. More than just attend an activity will require more than
team tennis night, or having a social tennis playing tennis with members, good pros take the just newsletters and fliers; sometimes per-
event may cost money. A pro needs to show time to talk with them about their games, watch sonal contact by the teaching pro is needed
through examples that the money spent is their matches, and offer free advice when appro- to help persuade a member to take part.
worthwhile in order to attract new members priate. This relationship can also foster some
and keep current members. It can be a diffi- If the club has social events, the pro will make valuable responsibilities. When issues arise
or there are arguments among members, a
teaching pro who has interacted with the
members can use his familiarity to handle
these issues more diplomatically, taking
pressure off management. Take on enough
of these situations, and members will likely
come to the pro first to vent their frustra-
tion, instead of management or other staff.
Reach this level and you have truly become
a quality club pro.
For a facility to be as successful as pos-
sible, the teaching pro needs to do more
than simply teach tennis. Creating and
retaining members is crucial. But effective
pros also should have a willingness to vol-
untarily help when needed, for instance
with maintenance issues around the facili-
ty, like picking up trash when they see it, or
even pointing out other issues that have
yet to be noticed by others. Or, since the
teaching pro is in constant touch with play-
ers, bringing to management’s attention a
situation that could turn into a problem
down the road, such as a member who
may seem disgruntled or treated unfairly.
The teaching pro is a valuable part of
the club and can be a primary reason for
the facility to move in a positive direction.
And that’s when you’ll have created an
environment where everyone wins. Q

Rod Heckelman is the general

manager and tennis pro at
the Mount Tam Racquet Club
in Marin County, Calif., where
he has been for the last 31
years. His career in the indus-
try started in 1967 at the
famed John Gardiner’s Tennis Ranch. In 1970,
when Gardiner opened his resort on Camelback
Mountain in Scottsdale, Ariz., Heckelman, at
age 20, became one of the youngest head pros
in the country. He created the “Facility Manag-
er’s Manual” based on his years of experience
in the tennis business.

28 RACQUET SPORTS INDUSTRY August 2007

 HOW TO FIND
GUIDE TO STRINGING MACHINES

THE RIGHT
MACHINE
Our tips and exclusive guide will help you maximize your
stringing-machine investment. BY BOB PATTERSON, MRT

your investment, you should buy the best machine you can
f you’re in the business of stringing racquets, your tools

I should be very important to you. As with any craft, to turn

out your best work you must have confidence in your
equipment, and for a racquet technician, no tool is more
afford.
So is the highest price machine the best? Not necessarily.
Compare your buying decision to helping your customer
decide on the right racquet to purchase. Price certainly has to
important than his or her stringing machine. No matter how
be considered, but it should not be the deciding factor. Just as
skillful a technician is, an inadequate or unreliable machine
it is important to help your customer find the right racquet to
will result in a less than perfect job.
suit his or her game, the same is true when buying a stringing
As you’ll see in RSI’s exclusive 2007 Guide to Stringing
machine for your business. It is not about getting the cheap-
Machines on the following pages, stringing machines are
est or the most expensive machine.
more varied than ever. They range in price from $129 for
You want the one that will provide all the features you
hobby stringers to several thousands of dollars for the top end
need to sustain and grow your business by providing quality
professional models. Even the professional models offer a lot
racquet service to your customers. That’s the one that will
of variety, with different tensioning mechanisms, mounting
prove to be a solid investment and provide a good return for
vises, and other features.
years to come.
So how do you choose the right tool for your business?
In making your assessment, start with your current string-
Well, this issue is filled with tons of information about string-
ing volume—the number of racquets you string each month.
ing machines, and it’s an excellent place to begin your search.
If you are stringing a high volume or plan to grow your busi-
But first, you need to evaluate your business and your partic-
ness into a higher volume, you will need a machine that can
ular needs before beginning your quest for the perfect
stand up to the workload. High-volume shops should consider
machine.
machine features such as quick mounting vises that will help
Assess Your Business speed up the stringing process without sacrificing quality.
As a stringer yourself, or as a shop that offers stringing ser-
vices to your customers, your stringing machine is at the heart
Maximizing Your Potential
Consider other features that you need to maximize your
of your business. The purchase of a machine should be con-
potential and provide the very best service to your customers.
sidered an investment in your business, so to make a wise
Height adjustment is important if you have more than one
investment, you first need to evaluate your operation, taking
technician using the machine. A comfortable operating height
into consideration any growth or changes you plan to
is a key component for long hours behind the machine.
implement.
Clamping systems are also an important consideration. Swiv-
Depending on your stringing volume, a quality machine
el clamps are especially helpful for fan patterns. If you main-
should provide good service for five to 10 years or longer. To
ly string conventional tennis racquets, this may not be as
make the most of your investment, consider everything care-
important as a shop that strings a lot of racquetball frames.
fully—from the type of machine to the warranty and the ser-
Weight and mobility of the machine are important attributes
vice the manufacturer provides. To maximize the return on

30 RACQUET SPORTS INDUSTRY August 2007

to consider if you travel to tournaments
or move your machine often.
Once you have a list of features that
Protecting Your
are important to your operation, use the Investment
information in this issue to compare After buying a professional quali-
machines from various manufacturers.
ty stringing machine, make sure
When you’ve narrowed your list, try to
it continues to perform at peak
string on those machines as a final evalu-
ation. Nothing beats a good test drive. efficiency by performing routine
If the manufacturer cannot provide a cleaning and maintenance. You
test period for a machine, you may be should consult your owner’s
able to find another shop that uses the manual for exact details of the
machine you are considering. Make maintenance routine for your
arrangements with the owner to string a machine, but here are some basic
few sticks on the machine during a time
guidelines:
when it is not in use by the business. Be
sure to bring your own tools and a few dif- Q Keep it clean. Clean glide
ferent racquets and string so that you can rails/turntables and clamps
get a good feel for the machine’s opera- every 20 to 30 racquets or
tion. You can also glean information from
weekly, whichever is more fre-
the owner about any problems with that
quent. This is also a good time
particular model or any issues with ser-
vice or warranty from the manufacturer. to clean other tools such as pli-
ers, cutters and starting clamps.
Warranty and Service Q Check calibration. Use a quality
One very important consideration is the
calibration scale to check the
manufacturer’s warranty and service
after the sale. The return on your invest- tension pull after each cleaning.
ment is dependent upon the machine This will ensure consistency in
working for you day in and day out. Gath- your work.
Q Keep it dust free. A can of com-
er enough research on the machines you
are considering to find out the length of
the limited warranty and exactly what is pressed air will do wonders to
covered. keep the dust and grime out of
Just as important is how the warranty tight places and moving parts.
claims and service work or repairs are Also, keeping your machine
handled. If the manufacturer makes the covered when not in use will
needed repairs but takes four weeks to also help.
Q Lubricate only according to
return your machine, how will you serve
your customers during the down time? If
you are a one-machine business, a month manufacturer’s direction. Lube
without it could put you out of business. If in the wrong place can be dis-
the company ships parts or a new astrous, but if a part needs reg-
machine to you overnight, who pays the
ular lubrication, it is important
shipping? Again, it is hard to stay in busi-
to perform this on a routine
ness if your primary tool is out of com-
mission. Service after the sale is basis and with the proper type
extremely important. of oil.
By considering your machine purchase
Q Keep maintenance records.
as an investment in your business, make
Record routine maintenance
sure your investment will provide a good
return and help you grow your business.Q and cleaning as well as repairs
and service.

Master Racquet Technician Bob Patterson of Birmingham, Ala., owns

Players Choice Tennis and the racquet customization company Racquet-
maxx. In 2005, he was named RSI’s Stringer of the Year.

August 2007 RACQUET SPORTS INDUSTRY 31

 GUIDE TO STRINGING MACHINES

B
uying a stringing machine is one of the most 360o Rotation Turntable. Allows you to turn
important purchases you can make for your busi- the racquet all the way around during string-
ness. It is also one of the most difficult. With the ing.
plethora of machines, technologies, and features
available, selecting a machine is a daunting task. 3-D Rotation Turntable. Allows the turntable to
Our Stringing Machine Selection Guide will guide you Stringway
tilt so that each string gets pulled straight through the
MS200 T92
through the minefields and help you choose the best grommet. This is designed to reduce the friction
machine for your business. Below we explain the essential of the string against the grommet when ten-
machine features, and the chart on pages 36-39 displays the sion is being pulled.
features of almost every professional machine on the
Alpha
market. Revo
TENSIONING SYSTEMS
There are two main types of tensioning
MOUNTING SYSTEMS systems available today—lockout and
The chart lists machines with 2-, 4-, 5-, or 6-point mounting constant pull. Lockout means that the
systems. This refers to how many places they support the machine pulls the string to the desired ten-
frame. There are many subtle differences in mounting sys- sion and then locks the length of the string
tems. The three most common types of mounting systems until you clamp it and release the tension head. So,
are the 2-point, 4-point and 6-point, though each of them is as soon as you lock the length of the string, it starts equal-
safe. izing and losing tension. Constant-pull machines
pull the string to the desired tension, but when
6-Point Mounting. Fans of 6-point systems will tell you that the string starts to equalize and lose tension, it
more points of contact must be better. Six-point systems do pulls a little more to stay at reference tension.
support the frame in more places, which means it is a little Constant-pull machines generally achieve
easier to lock the racquet in place so it does not slide back slightly higher stringbed stiffness (we find the
and forth during stringing. It also allows a better view of the difference to be about 5 percent to 10 per-
grommets at the head and throat of a racquet. Six-point sys- cent).
tems can require fewer adapters for frames of different
shapes. Finally, some of these systems have side arms that Drop Weight. These machines use a lever
can be adjusted simultaneously, making it easier to center a (with a weight attached to it) to pull tension on ATS
racquet. each string. Moving the weight on the bar deter- Traveler
mines how much tension it pulls. These machines quali-
2-Point & 4-Point Mounting. Fans of two-point and four- fy as constant pull because the weight continues to pull
point systems suggest that it is quicker to mount a racquet the string as the string stretches.
on a these machines because there are fewer mounting
points to be adjusted. They will also say that these systems Hand Crank. Tension is pulled by hand
offer more support at 6 o'clock and 12 o'clock, (the two crank. These machines lockout when the
most important points to support), because the amount of desired tension has been reached.
surface contact with the frame is greater at these locations.
Electric. These machines require electricity to
Babolat
Turntable Lock. This allows you to stop the turntable in one pull tension. Most of these machines are con- Star 5
position. Helpful for calibrating, tying knots, and stringing stant pull, but a few allow you to choose
O3 and Rollers frames. between constant-pull and lockout modes.

32 RACQUET SPORTS INDUSTRY August 2007

 Klipper
440-CS
Some offer multiple pull speeds and a
prestretch mode. Fixed Clamps that Swivel. These
clamps are attached to the machine
Gamma Linear Pull & Rotational and can be turned in any direction,
8800 Els Tensioners. Machines that pull tension in especially helpful when stringing
a straight line away from the machine are fan patterns. They also allow you to
said to be linear pull. The alternative is a switch from main strings to cross
rotational tensioner, which wraps the string strings without having to remove and
around a spool, then rotates the spool to pull replace glide bars. There are two kinds: dual
tension on the string. swivel, dual action fixed clamps that require
you to lock two levers to clamp a
Diablo/Nosecone. The string is wrapped string; and dual swivel, single-action
around the diablo or nosecone before it fixed clamps that require you to lock
is put in the tension head, allowing the one lever. 360º glide bar clamps are
SAM tension head to grip the string more gently clamps that rotate 360 degrees, but
ProMaster and ensuring the string enters the tension they are mounted on glide bars. Single
jaws at the same angle each time. swivel fixed refers to machines with
only one clamp attached to the Mutual Power
Alpine 2600
Foot Tension. Foot-activated tension machine. Machines with this type of
head. clamp will generally require a starting
clamp or flying clamp for part of each
Manual Calibration. Allows you to adjust string job.
Pacific (correct) the pulling force manually, as
Digital X8 opposed to a few machines that are Fixed Clamps that Don't Swivel. These are
designed to calibrate themselves automati- clamps that are attached to the machine by
cally. glide bars, but can only be turned in
two directions (90 degrees and 0
Diamond Coated degrees). These require removing
Tension Head. Grips the and repositioning glide bars to
string with less pressure. switch from main strings to cross
strings. Prince
Tension Sets. Three types: dial tension set, 3000
+/- key tension set, and numeric keypad. Diamond Dust. Holds a string with less pres-
sure, avoiding string crushing but can scar
Knot Tensioning. The machine can be surface of string if they are adjusted too
instructed to pull the last string before loosely and allow the string to slip through
a knot tighter than the reference ten- them.
sion to allow for the tension that is lost
between the clamp and the knot.
Silent Partner WEIGHT
Opus Categories indicate whether the
CLAMPING SYSTEMS machine weighs less than 50
The clamping system is meant to pounds, between 50 and 75 pounds,
hold strings in the racquet under ten- or over 75 pounds. Heavier machines Tecnifibre
sion. If clamps slip, or allow strings to can be more stable and solid, but they TF-8000
slip through them, a string job can be can be less convenient when moving or
ruined. There are many different clamps, traveling.
but all will fall into one of three categories.

Flying Clamps. These clamps are not TOOLS INCLUDED

attached to the machine. They use one This final category indicates which
string to hold tension on another string. supplies and tools are included
They generally do not hold tension as with the machine. For
Yonex consistently as the other two types of descriptions of each tool, see
ES5 Pro clamps. The low price tag makes them pages 9-10 of the USRSA
attractive to new stringers testing the Racquet Service Techniques
waters. book. Q
Wise
2086 Professional ETH

August 2007 RACQUET SPORTS INDUSTRY 33

 Sports Height Mounting Tensioning

3 -D T urnation T urntable
ation

H and C raystem -D rop

H eight A p O ptional

C onstantSpeed Pull
T able T o Standard

table R ot
djustable

6 -Point M ounting
4 -Point M ounting
5 -Point M ounting
T urntabl ounting

R achet S h-D rop

T able T opilable

3 6 0 … R ote Lock
Stand A valuded

Electric rank

Lockout Pull
Full C lutc ht
Squash all

2 -Sided Cnk

ll
Badm inton

Prestretch
D rop W ei
2 -Point M
Stand Inc

Linear Pu
R acquetb

M ultiple
T ennis
Price War-
(MSR ranty

AG 601F $219 5 x x x x x x x x x x
www.gutermanint 602F $269 5 x x x x x x x x
l.com 602S $379 5 x x x x x x x x x x
800-343-6096 603GB $549 5 x x x x x x x x x x x x
604S $569 5 x x x x x x x x x x x
603S $699 5 x x x x x x x x x x x x
607 $799 5 x x x x x x x x x x x

Alpha String Pal $129 5 x x x x x x x x

www.alphatennis.Pioneer DC Plus
$399 5 x x x x x x x x x
com Revo 4000 $549 5 x x x x x x x x x x x x
800-922-9024 Axis Pro $749 5 x x x x x x x x x x x x x
Apex II $995 5 x x x x x x x x x x x x x
Equinox $2,495 5 x x x x x x x x x x x x x x

ATS Super Stringer

$135
II Life x x x x x x x x x x
www.atssports.coTraveler $189 Life x x x x x x x x x x

Babolat Sensor $5,200 5 xx x x x x x x x x x x x x

www.babolat.com Sensor Expert
$8,500 5 xx x x x x x x x x x x x
Star 5 $3,000 3 xx x x x x x x x x x x x x

Gamma X-2 $139 Life x x x x x x x x x x x

www.gammaspor Progression 602 $299 5 x x x x x x x x x x x
ts.com X-6 $329 5 x x x x x x x x x x x
800-333-0337 Progression 602 $469 FC 5 x x x x x x x x x x x
X-6 FC $499 5 x x x x x x x x x x x
Progression ST$629 II 5 x x x x x x x x x x x x
X-ST $659 5 x x x x x x x x x x x x
5003 w/6pt $799 5 x x x x x x x x x x x x
5003 w/2pt SC System $999 5 x x x x x x x x x x x
Progression Es $899 II+ 5 x x x x x x x x x x
X-Es $949 5 x x x x x x x x x x
6004 w/6pt SC System$1,199 5 x x x x x x x x x x x x x
6004 w/2pt SC System$1,199 5 x x x x x x x x x x x x x
6500 Elsw/6pt SC System $1,699 5 x x x x x x x x x x x x x
6500 Elsw/2pt SC System$1,699 5 x x x x x x x x x x x x x
x
5800 Els w/6pt $1,999 5 x x x x x x x x x x x x x x x
5800 Elsw/2pt SC System $2,199 5 x x x x x x x x x x x x x x
8800 Elsw/6pt SC System $3,299 5 x x x x x x x x x x x x x x
8800 Elsw/2pt SC System $3,299 5 x x x x x x x x x x x x x x
Klipper USA
www.klipperusa.cKlippermate $149 Life x x x x x x x x x x x
om Klippermate Bad?ton
$155 Life x x x x x x x x
x
280-CS $245 10 xx x x x x x x x x x
Master 440-CS $445 10 xx x x x x x x x x x
Sports
www.mastersport SAM G-Force R1$395 5 xx x x x x x x x x
SAM G-Force R2$495 5 xx x x x x x x x x

34 RACQUET SPORTS INDUSTRY August 2007

 x
x
x
x
Self-Elev

x x
A utom atating Linear Pull

x
x

x
x
x
x
x
x
D iablo/Ned T ension R elea
se

x
x
x
x
x
x

x
x
x
x
x
x
x
x
x
x
x
x
x
x
R otation osecone
a

x
Foot Ped l T ensioner

x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x

x
x
x
x

x
x
x
x
x
x
x x
Pounds &al T ension A ctiv

x
x
x
x
x
x
x
x

x
x
x
x
x
M anual C K ilos T ension a-

x
x
x

x
x
x
x
x x xx
xx
Self-C ali alibration

x
x
x

x
x
x
x xx x
x
x
x
x
D iam ondbrating

x
x
x
x
x
x

x x
x x
x x
x x x x
x x x x
x x x x x x
x x x x x x
x x x x
x x x x
x x x x
K nob/D i C oat T ension
al

x
x
x
x

x
x x
x x
Plus/M in T ension Setting
Tensioning

x
x x
Full K eypus T ouch Pad T e
n

x
x
LED /LC D ad T ension Settin -
T

xx x
xx x
x
x x
x
K not T en en s ion D ispl g
ay

x x x
x x x
x x x
x xx x x

x
x
x
x
x
x
x
R em ovabsioning
le Electri
c T en-

x
x
x
x
x
x
x

x
x
x
x
x
x
x
Flying C l
x am

x
x
Fixed C la ps

x
x
x
x
x
x
x
x
x
x
x
x

x
x
x
x
x
x
x
x
x
x
x
D ual Sw im ps on G lide Ba
v r

x
x
x
x
x
D ual Sw i el D ouble A ction s

x
3 6 0 D egvel Single A ctio
r n

x
Single Sw ee C lam ps on
iv e

x
x
x
x
x
x
l

x
x
x
x
x
x
x
x
x
x
x
D iam ond Fix ed C lam

xx

x
x
x
x
x
A utom at D ust C lam ps p

x
Clamping

ed Base
M agnetic R elease

x
x
x x x
x
x
x
x
x
x
x
x
x

x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
N o T ool A uto C lam p Ba
N eeded t s
o A djuste

x
x
x
x
x
x
x
x
x
x
x

x
x
x

x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
T ool T ra
y

x x
x x

x
x
x
x
x
x
x
C over In
c

x
String M luded
e

x
x

x
x x
x x
x x
x x x
Built-in Rasurer

x x x x x
x

x
x x x x
R eel R ac uler

x
R acquetk

x
C abinet Stand
w

xx x
x
x
x
x
x
x

x
xx x
x
xx x
x
xx x
x

x
x
x xx x
x
x
xx x
x

x xx
x xx
x xx
Leveling ith D raw ers
Pads on
Base

x
x
x
x
x
x
x
x
x

x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
U nder 5 0
x
x
x
x
x
x

x
x
x
x
x
5 0 -7 5 lb lbs
x
x
x
x

x
x
O ver 7 5 s
lbs

x
x
x
x
Extra FeaturesWeight

C alibrato

x
x
Starting r
x
x
x
x
x
x

x
x
x
x x
D iagonalC lam p
x
x
x
x

x
x
x
x
x
x x
x x x
x x x
x
x
x
x
x
x
x

x
x
x
x

N eedleno C utters
x
x
x
x
x
x
x
x
x
x
x
x
x

x x x
x x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x

Aw l se Pliers
x x

x
x
x
x
x
Flying C l
x
x
x
x
x
x

x
x
x
x
A ssem blam p
x x
x x
x x
x
x
x
x
x
x

x x
x x x x x x
x x
x x x x x
x x x x x
x
x
x
x
O w ners y Instructions/V
x x x x xx
x x x x xx

x x x xx
x
x
x
x
x x xx
x xx
x xx
x xx
x xx
x xx
x x xx
x x xx
x x xx

x x xx
x x xx
x x xx
x xx
x xx
xx

August 2007 RACQUET SPORTS INDUSTRY

G uiding M anual/V ideo ideo

x
x
x
x
x
x
x
x
x

Bent N osA w l

35
x
x

x
x
x
x
x
x
x
x
x
x
x

x
x
x
x
x
x
x
x
x
x
x
x
x

A ssem ble Pliers

x
x
x
x x
x x
x x
x x
x x
x

Flying C ly T ools
Tools Included

am p Star
ting Pins
 Sports Height Mounting Tensioning

3 -D T urnation T urntable
ation

H and C raystem -D rop

H eight A p O ptional

C onstantSpeed Pull
T able T o Standard

table R ot
djustable

6 -Point M ounting
4 -Point M ounting
5 -Point M ounting
T urntabl ounting

R achet S h-D rop

T able T opilable

3 6 0 … R ot Lock
Stand A valuded

Electric rank

Lockout Pull
Full C lutc ht
Squash all

2 -Sided Cnk

ll
Badm inton

Prestretch
D rop W ei
e
2 -Point M
Stand Inc
R acquetb

Linear Pu
M ultiple
T ennis
Price War-

Master SAM XLR8 $795 5 x x x x x x x x x x x x x

SAM XLR8+ $995 5 x x x x x x x x x x x x x
Sports SAM NRG $1,795 5 x x x x x x x x x x x x x
SAM NRG+ $1,995 5 x x x x x x x x x x x x x x
Mutual SAM ProMaster
$2,495 5 x x x x x x x x x x x x x x x
Power
www.mutualpowe Hercules 680 $319 5 x x x x x x x x x x x x x x
r.com Alpine 2600 $499 5 x x x x x x x x x x x x x
832-868-0168 Alpine 6600 $569 5 x x x x x x x x x x x x x
Hercules 870 $609 5 x x x x x x x x x x x
Hercules 770 $529 5 x x x x x x x x x x x
Hercules 880 $549 5 x x x x x x x x x x x
Titan 7600 $649 5 x x x x x x x x x x x x x
Pacific N. Atlas 8600 $899 5 x x x x x x x x x x x
Atlas 9600 $999 5 x x x x x x x x x x x
America
Digital X8 Call 2 xx x x x x x x x x x x x x
Prince
www.princetennis
.com Neos 1000 $1,099 5 xx x x x x x x x x x x
3000 $2,995 3 xx x x x x x x x x x x x x
Silent Part - 5000 $3,499 5 xx x x x x x x x x x x x x x
ner Swing $199 5 x x x x x x x x x x x
www.sptennis.co e.Stringer $249 5 x x x x x x x x x
m e.Stringer 6 point
$299 5 x x x x x x x x x
800-662-1809 e.Stringer CL$469 5 x x x x x x x x x
Jazz $599 5 x x x x x x x x x x x x
e.Stringer FL$699 5 x x x x x x x x x x
Maestro $799 5 x x x x x x x x x x x x
e.Stringer DG$999 5 x x x x x x x x x x x x x x
Silent Partner $1,5995
Aria x x x x x x x x x x x x x x x
Stringway Silent Partner Opus
$2,799 5 x x x x x x x x x x x x x
info@alphatennis
.com ML 100 T98 $779 10 x x x x x x x x x
800-922-9024 ML 100 T92 $879 10 x x x x x x x x x
MS 200 T98 $1,300 10 x x x x x x x x x
MS 200 T92 $1,415 10 x x x x x x x x x
EM450-N T98 $2,450 10 x x x x x x x x x x x x
EM450-N T92 $2,570 10 x x x x x x x x x x x x
EM450-L T98$3,200 10 x x x x x x x x x x x x x
Tecnifibre EM450-L T92$3,320 10 x x x x x x x x x x x x x
www.tecnifibre.c
om TF-6000 $4,800 2 x x x x x x x x x x x x x x
TF-7000 $6,000 3 x x x x x x x x x x x x x x
$7,0003
TF-7000 with Cabinet x x x x x x x x x x x x x x
Wise USA TF-8000 $7,800 3 x x x x x x x x x x x x x x
www.tennishead.
com 2086 $495 2 xx x x x x x x x
Professional Electronic Tension Head
Yonex
www.yonex.com

36 RACQUET SPORTS INDUSTRY August 2007

 x
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August 2007 RACQUET SPORTS INDUSTRY

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Tools Included

am p Star
ting Pins
 THE TENNIS MARKET

FOREVER
YOUNG
Get on the ‘boomer bandwagon’ with your tennis
programming, and you’ll find your business
booming, too.
BY ANNE DAVIS

I
t is hard not to notice all the articles and news stories about train juniors who I can mold and help become champions.” That’s
the “baby boomers.” As the fastest-growing segment of our what some teaching pros might say. What they don’t realize is the
population, this group of 50- to 60-year-olds is changing the perception of what is “old” is changing dramatically.
way things are done, the way things are sold, and the way People in their 50s and 60s at one time were considered to be
things are presented. To say this is a hot topic would be an “old”; now that is considered middle age. Every seven seconds
understatement. someone turns 50. Over the next 15 years, the number of people
How is tennis handling this phenomenon? Let’s just say that between 50 and 69 will increase 87 percent, according to the
there doesn’t seem to be a long line to jump on the “boomer” Administration on Aging at the U.S. Department of Health and
bandwagon! It is not too late, and those wise enough to look at Human Services.
this trend will reap the financial rewards. If those numbers don’t impress you, how about these: The net
“Why bother? My lesson book is full. It’s more exciting to worth of seniors is five times that of the average American, and they

38 RACQUET SPORTS INDUSTRY August 2007

control 70 percent of all wealth in America. This group will account Also, we’ll need teaching that is designed for them. And we
for more than 79 percent of all leisure travel spending and spend need to make sure the teaching is relationship-centric. Members of
$29 billion yearly on grandchildren. In 2006, according to Boomer this group may have had two or three professions in their lifetimes,
Marketing News, this group spent more than $3 trillion. Do these and they expect a certain level of professionalism from those with
folks have your attention yet? whom they deal.
This active baby-boomer group is big, and it’s only going to get
Life in the Fast Lane bigger. If, in your local area, you can get tennis on their menu of
What was once thought of as an age where people would slow choices, your business will be booming for years to come. Q
down and retire just isn’t happening anymore. Many people in
their 50s are raising first and second families. Look at the leader-
ship of our country, our businesses, and the age of the individu- Anne Davis is the national manager of Tennis Organizers in the
als having the impact—there are not many 30-year-olds. USTA’s Recreational Coaches and Programs Department and also is
Individuals in their 50s and 60s are ”reinventing” themselves, in charge of the Welcome Back to Tennis Program. A PTR pro and
past Florida Section volunteer, Davis has coached adults, juniors,
according to Dr. Ken Dychtwald, in his book “The Power Years—
and college players. She has a bachelor’s degree in marketing and
A Users Guide to the Rest of Your Life.” Instead of sitting and a master’s in educational counseling from the University of South
watching the sunset, they are riding off into the sunset on Harley- Florida.
Davidson’s (that age group, after all, is the largest purchaser of
those motorcycles).
The notion that this age group is inactive and frail is just anoth-
er idea we need to get out of our heads. They feel being active is
critical to enjoying life. According to AARP Magazine, “So many of
what we thought were symptoms of aging are actually symptoms
of disuse. This means that health isn’t just a genetic throw of the
dice, but a factor that is largely under our control.”
As people age, they realize this and are taking steps to stay
healthy and fit. It is already known that regular physical activity
reduces the risk of early death, developing diabetes, high blood
pressure and many other health problems associated with aging.
(See Medicine & Science in Sport and Exercise, Vol. 30, # 6 1998.)
It shouldn’t be that hard to get those over 50 involved in tennis.
Many in this age group remember the sport from the tennis boom
of the 1970s. They have the available time and resources, are look-
ing to increase physical activity, and want to learn new things. Can
anyone think of something that might be perfect for the millions of
baby-boomers looking for a healthy activity?

Don’t Lose Them

The 2005 TIA participation survey stated that those over age 50
were 24 percent of frequent tennis players, the largest percent-
age of any age group. In 2006, that number was down to 22 per-
cent. That is not a good thing when you consider the growing
number of people over 50 and the fact that they are getting more
involved in physical activities. Can we afford to ignore half of the
adult population?
You can’t hit this group if you don’t take careful aim. We need
to develop specific programs targeted to this group. The Wall Street
Journal sees the potential. An article in August 2006 stated, “There
may yet be an untapped market, some tennis experts say, partic-
ularly among baby-boomer recreational players.…”
So what is it going to take for us to get this group back into ten-
nis? First, we need programs designed for them. Maybe a senior
version of Cardio Tennis or the USTA’s Welcome Back to Tennis
Event.
Next, make sure they have equipment designed for them.
Like it or not, the body starts to break down as we age—it’s not
will we feel aches and pains, it’s when. So softer courts designed
for older players will be important, as will racquets that are more
forgiving.

August 2007 RACQUET SPORTS INDUSTRY 39

 YOUR BUSINESS

RETURNS
OF
SERVICE?
Dealing with returned merchandise and warranties can
be a sticky thing for retailers. BY MITCH RUSTAD
ike most product on your retailer's shelves, tennis rac-

L quets, shoes, and apparel weren't meant to last forever.

Even the most high-tech racquet cracks on occasion, and
hours of chasing tennis balls will inevitably wear the rubber
Keep 'em Smiling
In the best-case scenarios, returns are a merely a blip on the
radar for the tennis retailer, at least if they're dealing with a
off any shoe. And what if buyer's remorse leads you to real- tennis-savvy customer.
ize that you just don't look good in that peach warm-up “Each case is different, but we only have about three
jacket? returns [with racquets] per month,” says Peg Rogers, co-
Returns and warranty claims are a fact of life for tennis owner of Advantage Yours, a specialty shop in Clearwater,
retailers large and small. But that doesn't mean it's not a Fla. “The customer understands that the manufacturer actual-
tricky business, or worse, a total headache. There's a fine line ly replaces the product, but we will replace it ourselves right
between keeping your customers happy and handing out away if they've just bought it, and then we go back to the
freebies. manufacturer. So returns aren't stressful for us at all, because
“Dealing with returns and warranties is part of what we do we have great manufacturers in the tennis industry.”
here, it’s just part of the service, we're the middleman,” says Rogers says they won't charge a fee for processing returns,
Chris Gaudreau, owner of The Racquet Koop in New Haven, either. “I don't think we've ever had an unhappy customer,”
Conn., who's quick to add what’s likely a common sentiment she says.
among many retailers: “Sometimes it's a royal pain.” In another “glass is half full” slant on the issue, a return
Until tennis products are made indestructible, returns will may even pose an opportunity to build relationships with cur-
continue to be a fact of life for the industry. Here's a closer rent customers—or even attract new ones. Ken DeHart of San
look at the ups and downs of warranties and returns, and how Jose Racquet and Swim in San Jose, Calif., says that by help-
best to handle them. ing a club member return a cracked racquet that the customer

40 RACQUET SPORTS INDUSTRY August 2007

had bought online—not at the club’s retail shop—and get a “but we'll always take them back and send them back to the
replacement, he earned not only their respect, but their busi- manufacturer.”
ness as well. “Since then, they’ve brought all their stringing Adds Gaudreau: “The whole thing is a sticky subject for
and racquet business to us,” says DeHart. retailers. Stuff wears out, that happens in every facet of the
And when it comes to the manufacturers, returns and war- sports world, but people still expect their stuff to last forever,
ranty policies may vary slightly, but the old adage “the cus- and so if something happens to their equipment, they feel
tomer is always right” seems to rule the day. entitled to a new one.”
“The No. 1 thing is making our consumers happy with our Manufacturers are often inclined to simply replace the
product, so we’re going to err on the side of our consumers,” product rather than alienate their customers, says one manu-
says Jeffery Adams, national sales man- facturer. “We in general tend to be very
ager of racquet sports for Wilson. “It's a lenient on our warranties only because
very simple marketing rule: If you have
a positive experience with a company,
Happy Returns you can't legitimately prove how a rac-
quet gets cracked, and we always want
you'll tell two people, and if you have a
While this brand of debate is sure to to err on the side of the customer,” says
negative one, you'll tell 10.” continue, Head’s Ryan Walsh offers this Ryan Walsh, warranty manager for
advice for retailers looking to make their Head.
Potential for Abuse? life a little easier when they do return However, Gaudreau says too many
Taking care of customers is always product under warranty. manufacturers take an “ask no ques-
going to be a priority for both retailers tions” approach when it comes to
and manufacturers, but what happens “Send your packages in a trackable replacing product. “There are isolated
when a less-than-honest customer is just manner,” he says. Take the time to companies out there that do look for the
fishing for a freebie? Gaudreau says that organize your returns, including receipts, receipt and do not ship product back
the potential for abuse is cause for properly labeling everything. Using UPS unless it's a legitimate defect, but most
alarm, because it can hit retailers where or Fed-Ex, so the package can be just automatically replace what comes
it hurts them the most—at the cash reg- tracked, is essential. in.”
ister. Instead, manufacturers should be
“Every product a dealer replaces that “People are more inclined to go to the much more aware of what is actually
is not a viable product defect is hurting post office than UPS, so they just throw defective and what is not defective, says
the small retailer,” says Gaudreau. “If it in a box and slap some postage on it Gaudreau. “They tend to be very liberal
someone cracks a racquet on the and hope for the best,” says Walsh. and just ship new product back without
ground, and it's clearly not a product really looking to see if there's a defect or
“That's definitely not advisable.”
defect, but the manufacturer replaces it a receipt. It's almost too easy.”
anyway, the retailers lose a new sale. Check with the manufacturer, too, to Adams disagrees: “Normal usage
Even if it amounts to just 3 to 5 percent see what procedures they would like you does not mean you break your racquet
of sales in one year, its still a big piece of to follow, and to see whether they may on a net post. We're actually pretty
the puzzle, and this has been going on strict when evaluating returns. We have
cover the cost of shipping product back.
for years.” a protocol in place and trained techni-
Adams, however, says the onus to cians who can tell the difference
sniff out abuse logically falls on the retailer, rather than the between cracking a racquet on the ground and a racquet with
manufacturer, because retailers act so often as the liaison. legitimate defects.”
“We know that less than 1 percent of returns are coming Unhappy retailers can alert manufacturers to potential
directly from consumers and the majority come from the abuse as well. “We encourage our dealers to act as middle-
middleman, so we feel the retailers should let us know if men, and if there's any additional insight to the warranty
there are abuses,” says Adams. “They have the obligation to claim, we take that into consideration,” says Adams. “If the
themselves and everyone involved.” shop owner feels it’s not a legitimate claim, they should let
dealers know.”
Shades of Gray Wilson’s goods and services are warranted from any man-
Clearly, there’s a gray area for everyone to navigate when it ufacturer defects from one year after proof of purchase—
comes to returns; the judgment call on whether a customer is which is a common industry standard—but warranty claims
stepping over the line is rarely an obvious one. When, for one make up a small percentage (only 3 percent) of their annual
example, does normal wear and tear come into play? Each sales, according to Adams.
retailer has to decide for himself or herself how to handle a Walsh says he’s not that concerned about consumer
customer looking for a freebie, but Rogers says she’s unlike- abuse, because he sees it as minimal: “About 98 percent of
ly to challenge a customer. the product we get back is a legitimate return, so the decision
“Some people will wear a shoe for a few weeks and then to replace it isn't too involved. Most cases are pretty clear
say they got a blister and want to return them,” says Rogers, cut.”Q

August 2007 RACQUET SPORTS INDUSTRY 41

 string PLAYTEST

Gamma Asterisk 16
Asterisk is a nylon string with a center by 40 USRSA playtesters,
core made up of six large wedge-shaped with NTRP ratings from
3.0 to 6.0. These are
filaments that are arranged in the shape
blind tests, with
of an asterisk (hence the name). These playtesters receiving
fibers are encased in a high tenacity unmarked strings in
polyamide matrix that is surrounded by unmarked packages.
Average number of
an outer wrap. As you might expect,
hours playtested was 32.1.
Gamma applies its patented TNT2 pro- Gamma claims easy installation for
cessing to Asterisk. Asterisk, and it’s correct: This would be a
Gamma claims that Asterisk holds ten- great string to use in a speed stringing
sion and offers superior playability longer, competition. It feels smooth and soft, so glide across the mains, but we had no
has crisp vibration-free feel for ultimate it floats through grommets and crosses problem with blocked holes.
comfort, is extremely resilient for extra No playtester broke his sample during
power and added control, has improved stringing, one reported problems with
ball bite for spin and slice, and is easy to EASE OF STRINGING
coil memory, one reported problems
(compared to other strings)
install. tying knots, and two reported friction
Number of testers who said it was:
Gamma tells us that Asterisk is for burn.
much easier 8
players of all ability levels, from NTRP 2.5 somewhat easier 18
on up. about as easy 11 ON THE COURT
Asterisk is available in 16 (1.30), 17 not quite as easy 3 Our playtest team agreed that Gamma
1.27), and Spin 16 (1.30) gauge in natural not nearly as easy 0 Asterisk is a comfortable string to use,
only. It is priced from $16 per set of 40 ranking it seventh place overall out of the
OVERALL PLAYABILITY
feet, and $144 for reels of 360 feet. For 113 strings we’ve playtested to date. Our
(compared to string played most often)
more information or to order, contact playtesters also ranked Asterisk well
Number of testers who said it was:
Gamma at 800-333-0337, or visit much better 0 above average for Playability, Power,
www.gammasports.com. Be sure to read somewhat better 12 Control, Touch/Feel, and Spin Potential,
the conclusion for more information about as playable 12 and above average for Durability.
about getting a free set to try for yourself. not quite as playable 12 Five playtesters broke the sample dur-
not nearly as playable 3 ing play, one each at .5, 5, 8, 9, and 16
IN THE LAB hours.
OVERALL DURABILITY
We tested the 16-gauge Asterisk. The coil (compared to other strings
measured 40’ 2”. The diameter measured of similar gauge) CONCLUSION
1.29-1.32 mm prior to stringing, and Number of testers who said it was: It has been a couple of years since we
1.24-1.26 mm after stringing. We record- much better 0 tested a string that was this easy to
ed a stringbed stiffness of 72 RDC units somewhat better 11 install. In fact, our playtest team’s rank-
immediately after stringing at 60 pounds about as durable 20
ings make Gamma Asterisk the second-
in a Wilson Pro Staff 6.1 95 (16 x 18 pat- not quite as durable 6
easiest string we’ve tested to date. This is
not nearly as durable 2
tern) on a constant-pull machine. especially significant considering how
After 24 hours (no playing), stringbed RATING AVERAGES many positive comparisons our
stiffness measured 63 RDC units, repre- From 1 to 5 (best) playtesters made of Asterisk’s playability
senting a 13 percent tension loss. Our Playability 3.5 versus natural gut. Bolstering this com-
control string, Prince Synthetic Gut Origi- Durability 3.3 parison is Asterisk’s high score in the
nal Gold 16, measured 78 RDC units Power 3.4
Comfort category, accompanied by well-
immediately after stringing and 71 RDC Control 3.5
above-average scores in other key cate-
Comfort 3.8
units after 24 hours, representing a 9 per- gories.
Touch/Feel 3.4
cent tension loss. Asterisk added 14 If you think that Gamma Asterisk
Spin Potential 3.3
grams to the weight of our unstrung Holding Tension 3.1 might be for you, fill out the coupon to
frame. Resistance to Movement 2.7 get a free set to try.
The string was tested for five weeks —Greg Raven Q

42 RACQUET SPORTS INDUSTRY August 2007

 TESTERS TALK

“ This is an extremely comfortable

string. Great touch, playability and power.
“ This string notches early, but this minimizes
string movement. The lack of tension loss sur- “ Big hitters and string breakers might want to
hybrid this one. My heavy topspin strokes chewed
This is a great comfort option for those prises me to no end. The resilience and playa-
”
through this string pretty quickly. 6.0 male

”
without durability concerns. 5.5 male
all-court player using Dunlop Aerogel 300
bility are, predictably, the most noticeable
qualities. This would be the perfect compliment
using Wilson nSix-One Tour 90 strung at 53
pounds CP (Polyester 17)
strung at 63 pounds LO (Nylon 16)
”
to a stiff polyester main.
4.5 male all-court player using Wilson nBlade
strung at 60 pounds CP (Wilson NXT 16) “ String movement starts early. Control is ade-

“ As a Kevlar user, I anticipated a quate, but the tension loss is significant and the
mushy trampoline. This, however, turned
out to be a very crisp, responsive string.
“ This is a comfortable string with a high ”
spin potential is poor. 4.5 male all-court player
using Wilson n4 OS strung at 50 pounds LO (Poly-
The combination of comfort and control is degree of control. Not quite as much spin as a ester 16)

”
very impressive. 5.0 male all-court
player using Wilson nSix Two strung at 64
”
poly, but adjustments are easily made. 4.0
male baseliner with heavy spin using Yonex
pounds LO (Ashaway Crossfire I 16) RDS 003 strung at 55 pounds CP (Poly- “ This string does not reach out and grab you. It
has tons of comfort, though, and appears to be
ester/Nylon 16)
quite durable. It would definitely add some com-

“ This is a great string, ideal for doubles

and all-court play. From heavy baseline
“ String movement is quite high. This is an ”
fort to a hybrid. 4.0 male all-court player using
Prince Triple Threat Graphite MP strung at 62
exchanges to angled touch shots, this arm friendly string with tons of control. The pounds CP (Polyester/Natural Gut 16)
string has a wonderful all-around playa- spin and comfort are there from the first hit to
bility. Perhaps the best string I’ve the last. This is recommended to those in

”
tested. 5.5 male all-court player using
Wilson Hyper Pro Staff 5.1 Surge strung at
search of a comfortable string with low

”
power. 3.5 male serve-and-volleyer using
For the rest of the tester comments, USRSA members can visit
www.racquetsportsindustry.com.
60 pounds CP (Klip Screamer 17) Head Liquidmetal 5 strung at 56 pounds CP
(Gamma Live Wire Professional 16)

FREE PLAYTEST
STRING PROGRAM
Gamma has generously offered to
send a free set of the
Asterisk 16 to the first 500
USRSA members who request it.
Just cut out (or copy) this coupon
and mail it to:
USRSA, Attn: Gamma Asterisk 16
String Offer, 330 Main Street,
Vista, CA 92084
or fax to 760-536-1171, or email
the info below to stringsam-
[email protected]
Offer expires 15 August 07
Offer only available to USRSA
members in the US.

Name:

USRSA Member number:

Phone:

Email:
If you print your email clearly, we will
notify you when your sample will be sent.

August 2007 RACQUET SPORTS INDUSTRY 43

 ask the EXPERTS

Your Equipment Hotline

RACQUET REPAIR return these damaged racquets to the man- lengths of “extra” string to reach the ten-
AFTER 12 YEARS AND OVER ufacturer. At the very least, you get a sion head, and different strings will have

Q 10,000 string jobs without running

into this situation, I'm starting to
see problems on oversized, thin-wall rac-
replacement racquet, and it’s possible that
your feedback will encourage them to rein-
force this area or make some other design
different elongation properties. This means
that if we published lengths assuming that
everyone was using a stretchy nylon string
quets, where the grommet barrels are modification in future racquets. and a lock-out machine, anyone using
forcing their way through the carbon fiber those measurements for poly or aramid
at the shoulders of the racquet, usually on MINIMIZING WASTED STRING strings on a machine with a rotational ten-
the mains. I have contacted manufactur- IS THERE AN EFFICIENT AND accurate sioner would find themselves running short.
ers to see if there are any known manu-
facturing defects, but I’m always told there
isn't. In each case, the racquets have been
Q way to measure how much string a
given racquet will require so that
there is a minimum amount of waste when
Therefore, we try to publish measurements
that will allow everyone to complete the
job without running out of string.
replaced immediately. Do you have a way using string from a reel? I look up the mea- If you are consulting your Digest every
of repairing these racquets? surements in the Digest, but I still sometimes time before stringing anyway, though, you
have several feet of string left over after could make notations based on experience

A REPAIRING ANY DAMAGE to carbon

fiber is going to be tricky — espe-
completing the racquet. that might help you get an additional rac-
quet’s worth of string out of that reel.
cially so in a tennis racquet because you
can’t simply scrape away the finish, slather
on a big, heavy patch, blend the edges
A ALTHOUGH THE STRING LENGTHS in
the Digest are meant to supply the CHANGING THE FLEX
YOU HAVE ALL THESE ON-LINE tools
with a little sandpaper, and expect the
customer to thank you.
Therefore, your best bet will be to
information you are requesting, we have to
take into account several factors when arriv-
ing at these measurements. There are differ-
ent types of machines, which take different
Q and all this information about how
to change the weight, balance, and
swingweight of a racquet, but nothing

44 RACQUET SPORTS INDUSTRY August 2007

about how to change the flex. What can different from his. Why does the lead tape tion, string, tension, etc.
I do to change the flex of my racquet? feel so much better on his racquet than it In order to match racquets the way you
does on mine? are trying to do it, you need to know the

A THERE IS NO NON-DESTRUCTIVE
way to change the flex of a rac-
quet, aside from the small increase in A THERE’S NO “ONE SIZE FITS ALL”
amount of lead tape that works on
weight, balance, and swingweight of each
racquet, and then you’ll need to use the on-
line tools at RacquetTECH.com to calculate
flexibility that comes from stringing. That every racquet. If your racquet is a different where to apply the lead tape. Keep in mind
is, an unstrung racquet is stiffer than a make and/or model, only by sheer luck that not every racquet can be matched to
strung racquet because the pull of the would copying someone else’s modifica- every other racquet, but if your racquet can
main strings augments any bending tions work the same way on your racquet. be matched to the other racquet, merely
force applied to the racquet — either If the two racquets are the same make and copying the placement of lead tape you see
through flex testing or through impact model, there can still be large variances, on the other racquet is virtually guaranteed to
with the ball. depending on grip size, manufacturing tol- result in failure. —Greg Raven Q
erances, replacement and overgrip selec-
RELEASING CLAMPS
I HAD A DISCUSSION WITH A

Q couple other techs regarding the

best way to lock and release the
fixed clamps after tensioning each string.
One told me that there is no difference
in the order you lock and release the
base of the clamp and upper part of it.
The other tech said that the correct
order is to unlock the base first and then
the clamp, in order to avoid string slip-
page. Elsewhere, I read that the best
way is to unlock the base and the upper
part at the same time. What is the
USRSA's position regarding this matter?

A THE USRSA HAS NO OFFICIAL

position on this. All other things
being equal, it makes no difference in
terms of slippage. However, if you are
releasing the clamp using only one hand
(that is, when your other hand is doing
something else), it makes more sense to
release the base first and then the string
clamp. One handed, if you release the
string clamp first, you may have more
trouble fully releasing the base clamp if
it starts to rotate after you get it partially
released. Note that this only applies to
machines with dual-action fixed clamps.

COPY-CAT RACQUET
MATCHING

Q A FRIEND OF MINE HAD HIS

cousin visit from out of town, and
because my friend doesn’t play
tennis, he asked if I would hit with his
cousin. His cousin was really good, and I
noticed that he had lead tape on his rac-
quet. He let me hit with his racquet, and
I really liked the way it felt. I looked
where he put the lead tape, and copied
it on my racquet the next day. Even with
the identical amount and placement of
lead tape, my racquet feels completely

August 2007 RACQUET SPORTS INDUSTRY 45

 Your Serve
Going the Distance
For this industry observer, the dedication of one longtime volunteer serves
as an inspiration for all involved in tennis. BY KRISTEN DALEY

I
f there’s one thing I dislike, it’s being short- get paid for this in dollars, but I sure get imagine the many potential outcomes of
sighted. For that reason, I’ve grabbed quickly paid back in peoples’ gratitude,” she told your extra time and work as a local tennis
and held onto the lesson that tennis can affect me. “If I can help somebody, my living will volunteer—among them the develop-
the human condition not only in the physical not be in vain. I love doing what I do.” ment of frequent players, future teaching
sense, but emotionally as well. I knew that tennis For me, it calls to mind a quote from pros, and even champions.
is one of the many ways that our society can stay Arthur Ashe, one that I used for my col- As teaching professionals, facility man-
active and fit, but I’ve learned that the sport’s lege entrance essay, by which I was great- agers, and others involved in this industry,
effect can run even deeper. Tennis is a unifier ly inspired but at the time didn’t realize many of you have at your disposal the
and confidence booster, at times when people, would be so relevant just a few years courts, equipment, and know-how to run
especially the young, need it the most. later, when I saw it inscribed on a wall at a successful tennis program. Even if it’s
That idea became especially real to me the US Open on my first day of work as a only an hour a week, any way that you
after talking with Dee Henry, the head tennis writer. “From what we get, we can could volunteer time and resources to
coach of women’s tennis at Biola University make a living; what we give, however, foster a love of the game in a player will
in La Mirada, Calif. Dee received the USTA makes a life,” Ashe said. Dee is a shining have a ripple effect, one that could reach
Eve F. Kraft Community Service Award in example of the truth of this statement. hundreds or thousands of people in a
February, and for good reason. In her more Her use of the resources she has at Biola lifetime.
than 25 years at the university, she has to enhance the lives of others as a volun- Take the time to think of how you can
grown and improved the facility upon which teer when the school day, or year, ends use your time, talent, and resources to
she was hired to coach, and invoking the should inspire others in the industry to do help build the lives of the next generation
adage “build it and they will come,” she has the same. of players. Be farsighted. It may not be
shepherded scores of new players to the Yes, making a living is important, espe- your best source of revenue, but, like
tennis courts as one of Southern California cially today when the cost of living can be Dee, you’ll be paid in endless supplies of
tennis’s most disheartening. Yet so gratitude. Q
notable volun-
teers.
“I don’t get paid for this isit may making a life. While
not bolster
The accom- in dollars, but I sure get your bottom line,
plishments of the imagine what afford- Kristen Daley is a contributing edi-
players she’s paid back in peoples’ able, accessible, and tor to Racquet Sports Industry
exciting tennis pro- magazine. She is also the associate
coached in the
NJTL, Wheelchair gratitude,” says tennis grams could do to
editor of USTA Magazine.

Tennis, Challenger bolster a young

Tennis, and other
coach and longtime child’s confidence and We welcome your opinions. Please email
comments to [email protected] or fax
programs at Biola volunteer Dee Henry. happiness. Now, them to 760-536-1171.
are great. Players
have gone through the programs to
become high school and college players,
nationally- and internationally-ranked
tennis aces, Special Olympics medal win-
ners, coaches, and teaching pros. Yet
Dee (right) is modest about her role in
the achievements, having in conversa-
tion chalked up her players’ successes to
their own athleticism.
Her tennis mission, she says, is “to
provide opportunities and guidance to
individuals as they pursue their tennis
dreams.” It’s a noble mission, and just
as inspiring is her attitude toward the
hard work and dedication she’s expend-
ed for more than two decades. “I don’t

48 RACQUET SPORTS INDUSTRY August 2007