INDIA DESIGN MARK 1

India Design Mark is a design standard, a symbol, which

recognizes good design. India Design Council grants India Design
Mark after evaluating good design through a systemized
process. India Design Mark is initiated in cooperation with Good
Design Award, Japan.

India Design Mark is granted and administered by India Design

Council which is an autonomous body of Government of India
established under the aegis of Department of Industrial Policy and
Promotion, Ministry of Commerce & Industry. India Design Council
is a strategic body for multi disciplinary design. It envisions to make
Indian industry a design enabled industry. For more information visit
[Link].

India Design Mark symbol is a trustworthy indicator of excellence.

India Design Mark provides strong differentiation and market
positioning as a design and innovation leader. Through India
Design Mark, the India Design Council seeks to inspire Indian
manufacturers to bring to market well designed products that
enrich the lives of people.

INDIA DESIGN MARK 3

 INDEX
6 MESSAGES

10 PREFACE

12 JURY

I MARK RECIPIENTS 2015-2016

Published by 20 FURNITURE & EQUIPMENT

India Design Council
C/o National Institute of Design, Paldi, Ahmedabad 380 007
Tel: 079-26623082
Email msidc@[Link]
[Link]
78 HOME & OFFICE APPLIANCES

Editing Hrridaysh Deshpande

Design Spread Design and Innovation Pvt Ltd

126 AUTOMOTIVE & TRANSPORT

Printed and bound:

© India Design Council, 2016 158 INDUSTRIAL EQUIPMENT

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translated in any language or performed or commun cated to the 206 LIFESTYLE PRODUCTS
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sound recording made, without the prior written permission of the
copyright holders. The information presented in this publication
has been compiled from various published and electronically
available primary and secondary source.
242 MISCELLANEOUS

India Design Council makes every effort to ensure the accuracy of

information presented in this document. However, neither India
Design Council nor any of its office bearers or employees can be
264 SOFTWARE
held responsible for any financial consequences arising out of
the use of information provided herein.

INDIA DESIGN MARK 5

MESSAGE
We are all aware that today we exist in the times of intense global
competition as individuals, businesses or as a country. To succeed
in a fiercely competitive global environment with its inherent
challenges, being “good enough” is no longer an option. The only
path in front of us is to “be remarkable” and nothing else.
SHRI RAMESH ABHISHEK, IAS
SECRETARY, DEPARTMENT OF Make in India mission is central to our being remarkable as it holds
INDUSTRIAL POLICY & PROMOTION,
MINISTRY OF COMMERCE AND a promise of creating wealth, new jobs and a bright new tomorrow.
INDUSTRY, GOVERNMENT OF INDIA
Manufacturing is coexistent with products that are manufactured
and products are a result of the union between design and
technology. The success of our manufacturing lies in manufacturing
and design reinforcing each other.

Design will play an integral role in the evolution of our

manufacturing base by advancing new products, reducing costs,
addressing sustainability and add value to compete on what is
beautiful and original in world [Link]’s design sector is
maturing well and the time has come for it to leapfrog and lead
the national resurgence. The Government expects design to become
a powerful driver of innovation and a catalyst for enhancing
national competitiveness. The India Design Mark is a shining
example of collaboration between manufacturing and design
lending strength to Make in India mission. The role of I Mark is to
inspire. It is a certification of good design and a beacon for
businesses and industries to use design.

The role of India Design Council is to promote design as a strategic

tool for innovation, in order to offer greater competitive advantage
and profitability to India trade and industry and I am happy to note
that it is doing so well.

I congratulate all the recipients of India Design Mark.

INDIA DESIGN MARK 7

MESSAGE
Competition is the norm. It is the state of the world today. We
are all the time competing in terms of technology, resources, and
attention. Seldom do we realize that the real competition is played
in the hearts of consumers, a competition that focuses on
understanding the consumer and uncovering customer needs.
It is the gaining of unique consumer insights and understanding
the preferences of emerging consumers that leads to developing
winning products and services that are matchless. The design
PRADYUMNA VYAS
DIRECTOR, NATIONAL INSTITUTE OF DESIGN process uncovers the unmet needs and design manifests it in the
MEMBER SECRETARY, INDIA DESIGN COUNCIL
& CHAIRMAN, INDIA DESIGN MARK JURY form of an artefact.

Design is no more a luxury. It is an imperative for solving complex

problems. The systematic and strategic use of design is critical to
the survival and growth of Indian companies as it helps in achieving
product differentiation while delivering greater efficiency and
reduced costs.

The India Design Council is instrumental in the formulation and

coordination of policies and programmes to promote design so as
to stimulate interaction between design and industry. The key
amongst its initiatives is the India Design Mark or the I Mark.

By awarding the India Design Mark we intend to distinguish and

celebrate good design. This is the recognition of the immense
efforts of the design teams and the organizations that have
invested in design. Thanks to their efforts, each of the recipients
has contributed significantly to the advancement of design.
It is their trophy of achievement and for this, they deserve our
deepest appreciation.

I am quite confident that in the years to come, the I Mark and good
design will become an integral part of our social consciousness and
a stated consumer preference.

INDIA DESIGN MARK 9

PREFACE

Global trends indicate compelling evidence that companies and Good Design is innovative, transformative, and aesthetically They have a larger vision and the confidence to undergo this
countries that have embraced design have been able to optimize beautiful. Each of the products that have received the I Mark voluntary evaluation of their design prowess. The process
their economic potential. It has been proven without doubt that reflects these qualities and is an expression of people’s facilitates a feedback that helps the companies to do better.
design is fundamental to innovation as driver of prosperous values and aspirations. An illustrious panel of Indian and
HRRIDAYSH DESHPANDE
economies. It is playing an intrinsic role in building knowledge international jury members have carefully selected each The I Mark is also a way for the India Design Council to
CONSULTANT ADVISOR
INDIA DESIGN COUNCIL economies thereby creating progress. of the I Mark products on individual merit based on the celebrate the talent of designers and their work. Their ideas
specified assessment criteria. The jury strenuously tries to combined with passion are recognized at this platform. The
The existing national innovation system is built around science and achieve the balance between function, the manufacturing work of these designers is the measure of design excellence,
technology. In the new world order access to knowledge beyond quality and aesthetics. They assess the innovativeness of a benchmark for young generation to seek and exceed.
science and technology is critical. Businesses need to investigate the product, its position in the market and determine the
user needs, behavior and cultures on a global scale. They need added value created by the design’s application to reach The recipients now proudly display the India Design Mark
competencies in design to tap unacknowledged knowledge from their decision. The jury was impressed by the large number, on the product, product packaging and promotional materials.
users and build memorable products. range and quality of the entries. The jury noted that the It has already started to permeate into the consciousness
quality of applications has been getting better every year of the consumers, bringing a greater awareness and
In the light of global markets and global knowledge sharing as they continue to exceed the expectations of our jury. appreciation of good design.
it is imperative for India to brand itself as creative and culturally
advanced to the world. It has to move up in the value chain The variety of the applicants and recipients shows that good The catalogue celebrates the businesses that are deploying
and establish itself as a conceiver and manufacturer of world- design is critical across product categories and across the design and the way it impacts our lives. It will also inspire
class products. company sizes. Here we have small and medium enterprises other organizations to aspire for this coveted symbol of
sharing the same platform with large and multinational design excellence. This compilation will promote successful
India Design Mark is enriching and transforming the language of companies. We have furniture and machine tools as also cars, design and will realize, greater purpose of promoting design.
design in India. Each of the entry that has been granted this bikes and consumer goods.
prestigious symbol has showcased the strength of an integrated
partnership between design, engineering and business. India Design The number of India Design Mark granted products available
Mark is a corollary to position India as a Design Nation. It’s the on the market are increasing every year. The recipients are
signpost and guidepost for the future indeed exceptional.

INDIA DESIGN MARK 11

JURY2015

MASASHIRO INOUE SONIA MANCHANDA

PROFESSOR CO-FOUNDER AND
NAGOYA INSTITUTE PRINCIPAL DESIGNER
OF TECHNOLOGY SPREAD
RAMAN SAXENA ABHIJIT BANSOD
MENTOR FOUNDER
DLABS STUDIO ABD
INDIAN SCHOOL OF
BUSINESS

RANJAN MALIK
DIRECTOR
EREHWON INNOVATION
CONSULTING
ASHISH DESHPANDE
SENIOR DESIGN SURESH SETHI
CO-FOUNDER VICE PRESIDENT
ELEPHANT WHIRLPOOL
DESIGN, ASIA
MAHENDRA CHAUHAN
HEAD
ANJAN DAS TITAN
SATISH GOKHALE EXECUTIVE DIRECTOR
CO-FOUNDER CONFEDERATION
M DESIGN OF INDIAN INDUSTRY
DIRECTIONS PVT LTD
NARENDRA GHATE RAVI SHANKAR
CHIEF DESIGNER HEAD
TATA ELXSI UNIVERSAL DESIGN
LAB COORDINATOR
SHRIKANT NIVSARKAR

STAGE 1 & 2
PRINCIPAL ARCHITECT
NIVASARKAR
CONSULTANTS

INDIA DESIGN MARK 13

JURY2015

V. EGA
ASSOCIATE VICE PRESIDENT
SANBID GOLUI DESIGN HEAD
GODREJ INTERIO RAMESH MANIKAM
DIRECTOR & CHIEF
GODREJ & BOYCE MGF. CO. LTD CEO & CREATIVE DIRECTOR
DESIGNER VIVEK AMBERKAR CENTROID CREATIVE HUB
DESIGN LIPI PRINCIPAL DESIGNER
ALOK GHONSIKAR PRAKASH KHANZODE PROJECTS PVT. LTD VIVEK AMBERKAR
DIRECTOR AMARESH CHAKRABARTI DIRECTOR PRODUCT DESIGN
SOLID STATE LIGHTING, PROFESSOR ONIO DESIGN PVT. LTD
INDIA BRIDGELUX INC CPDM, INDIAN INSTITUTE
OF SCIENCE

ABHIJIT TAKALE
DIRECTOR & HEAD
DARSHAN GANDHI
OF INDUSTRIAL
CHETAN SORAB VASANT DEWAJI HEAD OF DESIGN
DESIGN NEODES ANUJ PRASAD
TEAM HEAD VICE PRESIDENT GODREJ CONSUMER
FOUNDER & CEO
LG ELECTRONICS DESIGN & DEVELOPMENT PRODUCTS LIMITED
DESMANIA PANKAJ JHUNJA
(DESIGN) VIP INDUSTRIES LTD
DESIGN PVT. LTD HEAD
BALKRISHNA MAHAJAN
DIRECTOR TATA MOTORS
TICKET DESIGN PVT. LTD
RAVI MOKASHI
PUNEKAR
PROFESSOR
DEPARTMENT
BIDYABIJAY BHAUMIK AJAY TANK OF DESIGN IIT
FORMER ADVISOR SENIOR DESIGN GUWAHATI
MAHINDRA CONSULTANT USHA
& MAHINDRA SHRIRAM ENTERPRISES ELIAS ABRAHAM
SANDIP PAUL SHEKHAR BADVE VICE PRESIDENT (R&D)
FOUNDER DIRECTOR FOUNDER DIRECTOR TVS MOTOR COMPANY
PAUL STUDIO STRATEGY &
MARKETING LOKUS
DESIGN PVT. LTD
GEORGE MATHEW
PRAVEEN NAHAR ZOEB KANORWALA
DIRECTOR
SENIOR FACULTY VICE PRESIDENT
STRATEGY, ICARUS
NATIONAL INSTITUTE & HEAD DESIGN

STAGE 1
OF DESIGN PIRAMAL GLASS LTD

INDIA DESIGN MARK 15

JURY2016

ABHIJIT BANSOD
AMARESH CHAKRABARTI
FOUNDER SONIA MANCHANDA
RAVI GURURAJ PROFESSOR
STUDIO ABD GABRIELA CHRISTEN
ENTREPRENEUR CPDM, INDIAN INSTITUTE CO-FOUNDER AND
DEAN
NASSCOM OF SCIENCE PRINCIPAL DESIGNER
LUCERNE UNIVERSITY OF
SPREAD
APPLIED SCIENCE AND ARTS

ASHISH DESHPANDE
SURESH SETHI SENIOR DESIGN BIBHUDUTTA BARAL
VICE PRESIDENT CO-FOUNDER PRADYUMNA VYAS CENTRE HEAD
WHIRLPOOL ELEPHANT PROFESSOR, DIRECTOR NID R&D CAMPUS,
DESIGN, ASIA NATIONAL INSTITUTE OF BANGALORE
DESIGN

MAKIKO TSUMURA
INTERNATIONAL
RELATIONS
RANJAN MALIK JAPAN INSTITUTE OF
DIRECTOR DESIGN PROMOTION
EREHWON INNOVATION
SATISH GOKHALE CONSULTING
CO-FOUNDER
M DESIGN RAVI SHANKAR
DIRECTIONS PVT LTD HEAD
UNIVERSAL DESIGN
LAB COORDINATOR
SHRIKANT NIVSARKAR

STAGE 1 & 2
PRINCIPAL ARCHITECT
NIVASARKAR
CONSULTANTS TAKUYA KAWAGOI
HEAD
SONY DESIGN
CENTER
ASIA(SINGAPORE)

INDIA DESIGN MARK 17

JURY2016

RAJESH SANGEWAR
HEAD-PRODUCT DESIGN &
DEVELOPMENT
MAHENDRA PATIL WIPRO ENTERPRISES P LTD -
CHETAN SORAB SENIOR DESIGNER LIGHTING DIV SUSHANT JENA
VASANT DEWAJI
TEAM HEAD GE HEALTHCARE VICE PRESIDENT - DESIGN
VICE PRESIDENT - DESIGN
LG ELECTRONICS & DEVELOPMENT
VIP INDUSTRIES LTD
(DESIGN) TI CYCLES OF INDIA

MAHENDRA CHAUHAN
ABHIJIT TAKALE DESIGN MANAGER PRAVINSINH SOLANKI
VENKAT EGA
DIRECTOR & HEAD TITAN COMPANY LIMITED DESIGNER
SANDIP PAUL ASSOCIATE VICE PRESIDENT
OF INDUSTRIAL NATIONAL INSTITUTE
FOUNDER DIRECTOR GODREJ INTERIO; GODREJ &
DESIGN NEODES OF DESIGN
PAUL STUDIO BOYCE MFG. CO. LTD
VIPUL VINZUDA
ACTIVITY
VICE-CHAIRPERSON,
INTEGRATED DESIGN
SERVICES
NATIONAL INSTITUTE OF
DESIGN

ANUJ PRASAD
SHASHANK MEHTA
FOUNDER & CEO
SANBID GOLUI PRINCIPAL FACULTY,
DESMANIA
DIRECTOR & CHIEF INDUSTRIAL DESIGN
DESIGN PVT. LTD
DESIGNER NATIONAL INSTITUTE
DESIGN LIPI OF DESIGN
NARENDRA GHATE PROJECTS PVT. LTD
CHIEF DESIGNER
TATA ELXSI

STAGE 1
SATHYASEELAN G
GENERAL MANAGER
STYLING
ASHOK LEYLAND

INDIA DESIGN MARK 19

 & EQUIPMENT
FURNITURE
2015

2016
ZARA SERIES
GENII-SCHOOL FLEXI FIT BASKET
HYACINTH BED SET FUME HOOD – POLYPRO
D-FINE YUKO MORTISE HANDLE
AEOLUS PIE LED
CAPSULE MORTISE SWOOSH MORTISE HANDLE
PRIMORDIAL MORTISE ENLIGHTEN
TWIST MORTISE LIVA RANGE
WAVE MORTISE PROCEED
HANDRAIL & BALUSTRADE BROADWAY MODULAR SOFA
ABODE UNWIND CHAIR RANGE
CHANCELLOR PULSE CHAIR RANGE
PRESIDENCY TEAM UP
ON AIR SNAPPY
VIRTU

INDIA DESIGN MARK 21

2015
ZARA
SERIES
DEBONO
FLEXCOM (I) LTD
DESK
CHARUSHREE
CHAUDHARI
Zara Series featuring all new modular collection exhibiting
ultra-modern look. Designed for high end premium
contemporary executive office suites fully integrated with
cutting edge technology. Zara features a new design concept
with combination of high gloss and matt finish with metallic
elements imparting unique look to product and environment.

Zara series designed with a composition of high gloss finish

with matt surface and metallic elements. Its contrasting color
combination of high gloss Tigress teak with black matt finish and
a satin finish aluminum metallic trim used on the same edge surface
defines the ultra-modern look of the desk. Side unit being a part of
main table is fully integrated with State of-the-art technology by
concealing all data wiring system within the desk with a ip up box
provision that enables user to be more productive in work. Zara High
gloss working surface is scratch less and an easy product to work
with. It can be easily cleaned with a dampened cloth. Zara creates a
strong visual impact in office surrounding with its stylish well de ned
look. Zara features a new contemporary modular design that can be
easily reconfigured and refurbished for reuse. Easy to disassemble at
any given point.

INDIA DESIGN MARK 23

2015
GENII-SCHOOL
DESK AND
BENCH
GODREJ INTERIO
LALITESH MANDREKAR
Genii is designed for high durability and comfort for price sensitive
and government schools for children of age 10-19 yrs in accordance
with IS4837. The design optimizes use of material and provides
bench-desk alignment through module construction. Genii is
recognized innovative for its elegant construction (Patent pending:
Application No 206/MUM/2014).

Integrated structural solution (Front-Middle-Rear concept) maximizes

space, and reduces material usage. Edge band free high pressure
laminate version of Genii gives freedom from peel off and rupture
problems at the edges, thereby the furniture stays intact for years to
come. Designed with special fasteners as the tri lobular screw design
that prevent loosening during use and keeps the assembly sturdy. Genii
also has generous radii to eliminate any chances of injury during fun
time in classrooms. Genii classroom furniture is tested for performance
and durability as per standards BS-EN 1728 & 1730. The design is also
a Greenguard certified product. Options of Size Marks aids having
the same design of desk & bench across all classrooms of a school or
college, with consistency in manufacturing.

INDIA DESIGN MARK 25

2015
HYACINTH
BED SET
GODREJ INTERIO
VAISHALI LAHOTI SHAH
Hyacinth is a thoughtfully designed bedroom furniture solution
that offers a king size bed and a wide wardrobe. It includes
integrated utilities of a night stand, dresser & a secure locker.
This set is designed for compact spaces without compromising
on the efficiencies of everyday utilities.

Complete solution for compact bedrooms: effective saving of 40% in

the room because of the reduction of the aisle space required by the
conventional wardrobes. Multiple utilities in two units - Provides for
bed + side tables + 5 door wardrobe + dresser. Effortless access to under
bed storage. Warmth of wood & strength of steel. Knock down and flat
pack for ease of assembly, as well as dismantling for shifting. Easy to
clean from all sides; elevated from floor for sweeping and cleaning the
back of the bed and wardrobe.

INDIA DESIGN MARK 27

2015
DFINE STORAGE
BASED SYSTEM
FURNITURE
GODREJ INTERIO
DEVESH MISTRY
Dfine workstations give a home-office feel to its users, with
complete control of how they would like to use the space around
them. Dfine smartly uses storages and screens to carve out spaces
and avoid a cubicle feel. Varied surface levels, intuitive storages,
and display shelves adds to Dfine’s product value.

Dfine offers 67 fabric colors plus 30 wooden finishes to suit most

themes and intuitive spaces for photo frames, toys, souvenirs, and
stationery. It consists of sliding & meeting desks, for quick meetings.
Features 300mm separation between power and data wires to avoid
interference. The entire system with seven configurations uses common
storage drawers, internal wooden components, and inter changeable
elements that makes the supply chain simpler, installation and service
much easier. The product is a good example of frugal engineering
design that makes it possible to avoid pressure die cast components
passing the cost benefit to the customer. Dfine’s pre-consumer recycled
content is increased by 29.4% over a typical panel based system that
uses much of aluminium and MS metal upright structures. whereas,
Dfine intelligently uses wooden members as vertical load carriers with
slender metal cross members to gain the advantage.

INDIA DESIGN MARK 29

2015
GODREJ & BOYCE MFG.
CO. LTD.
AEOLUS
SUSHILKUMAR
BHAU SAWANT
Aeolus is a platform-based design which is exceedingly safe,
ergonomic, aerodynamic and easily serviceable. User-safety is
guaranteed by fume containment and robustness of less than
0.01 ppm in compliance to ASHRAE-110 and BS-EN-14175 standards.
Its green quotient and integration with indigenous technology
have won it many accolades in the scientific community.

Aerodynamic Design: Aerodynamic airfoil and sash profiles with baffle-

arrangement controls fume turbulence through a laminar air-flow.
Top-baffle and top deflector-vein facilitates containment through an
air curtain ensuring extreme robustness. Energy smart: LED Lights,
intelligent co- ordination of auto-sash and vav system conserves energy
by reducing the exhaust of conditioned air from laboratories enhancing
safety and energy efficiency. Blaze Control: Auto-modular ABC powder
based Fire extinguisher integrated with aeolus ensures protection
against fire hazards. User Utilitarianism: Electric-Hatch, Temperature-
Indicator with wire-management, derived from understanding user
behavior powers a hassle-free way of working. Auto-sash mode
facilitates easy experiment setup while Manual-mode facilitates un-
intrusive monitoring.

INDIA DESIGN MARK 31

2015
CAPSULE
MORTISE
GODREJ LOCKING
SOLUTIONS & SYSTEMS
(DIVISION OF GODREJ &
HANDLE
BOYCE MFG. CO. LTD.)
LOCKSS DESIGN TEAM
Capsule Mortise handle has been designed to satisfy aesthetics
and enhance beauty of door decor. Concealed fixing screws provide
clean look and enhance aesthetics. The product is intended for both
outdoor and indoor applications like main door in residential and
commercial establishments, bedroom doors, hotel room doors and
Jewellery shops.

Unique Handle design in shape of Capsule with simple and robust

concept and matte textured fascia makes its grip comfortable for users
from all age groups. Rosette length designed to give the unique &
contemporary look is kept at 30mm, reducing the consumption of raw
material also giving a strong and sturdy look to the assembly making it
never seen before style statement in mortise segment. Concealed fixing
screws provide clean look when viewed from front. Difficult to open
by regular means. Anti- theft screws ensure sturdiness and safe from
vandalism and tampering. Suitable for left-handed and right-handed
doors, inside and outside opening doors eliminating the need of two
different variants. The Handle assembly is suitable for 28mm to 55mm
thick doors covering large range of doors available in India. The soft
edges with sufficient fillet ensure safety during usage.

INDIA DESIGN MARK 33

2015
PRIMORDIAL
MORTISE
GODREJ LOCKING
SOLUTIONS & SYSTEMS
(DIVISION OF GODREJ &
HANDLE
BOYCE MFG. CO. LTD.)
LOCKSS DESIGN TEAM
Primordial Mortise handle has been designed to satisfy aesthetics
and enhance beauty of door decor. Concealed fixing screws provide
clean look and enhance aesthetics. The product is intended for both
outdoor and indoor applications like main door in residential and
commercial establishments, bedroom doors, hotel room doors and
Jewellery shops.

Unique Handle design with simple and robust concept with reducing
diameter towards centre makes its grip comfortable for users from all
age groups. Cover plate designed to give the unique & contemporary
look is kept flat on frontal view, reducing the complexity while
manufacturing and finishing also giving a strong and sturdy look to
the assembly making it never seen before style statement in mortise
segment. Concealed fixing screws provide clean look when viewed from
front. Difficult to open by regular means. Anti- theft screws ensure
sturdiness and safe from vandalism and tampering. Suitable for left-
handed and right-handed doors, inside and outside opening doors
eliminating the need of two different variants. The Handle assembly is
suitable for 28mm to 55mm thick doors covering large range of doors
available in India. The soft edges with sufficient fillet ensure safety
during usage.

INDIA DESIGN MARK 35

2015
TWIST
MORTISE
GODREJ LOCKING
SOLUTIONS & SYSTEMS
(DIVISION OF GODREJ &
HANDLE
BOYCE MFG. CO. LTD.)
LOCKSS DESIGN TEAM
Twist Mortise handle has been designed to satisfy aesthetics and
enhance beauty of door decor. Concealed fixing screws provide
clean look and enhance aesthetics. The product is intended for both
outdoor and indoor applications like main door in residential and
commercial establishments, bedroom doors, hotel room doors and
Jewellery shops.

Based on ‘Geometric’ design language, the unique aesthetically

appealing handle design with flowing curves and its optimums size
makes its grip comfortable for users from all age groups. The handle
is available in multiple finishes which can be catered to various
demographical areas according to their needs. Also the handle can
be offered in any finish as per the customer requirement matching to
its modern day door decor and home interior. Concealed fixing screws
provide clean look when viewed from front. Difficult to open by regular
means. Anti- theft screws ensure sturdiness and safe from vandalism
and tampering. Suitable for left-handed and right-handed doors, inside
and outside opening doors eliminating the need of two different
variants. The Handle assembly is suitable for 28mm to 55mm thick
doors covering large range of doors available in India.

INDIA DESIGN MARK 37

2015
WAVE
MORTISE
GODREJ LOCKING
SOLUTIONS & SYSTEMS
(DIVISION OF GODREJ &
HANDLE
BOYCE MFG. CO. LTD.)
LOCKSS DESIGN TEAM
Wave Mortise handle has been designed to satisfy aesthetics and
enhance beauty of door decor. Concealed fixing screws provide a
clean look and enhanced aesthetics. The product is intended for
both outdoor and indoor applications, like main door in residential
and commercial establishments, bedroom doors, hotel room doors
and jewellery shops.

Based on ‘Flowing’ design language, the unique aesthetically appealing

handle design with stylish, organic form and its optimums size, makes
its grip comfortable for users of all age groups. Highly durable and long
lasting PVD finish on the handles lasts more than 15 years of finish
life to the handles. Retrofit handle mechanism is long lasting and also
gives additional advantage of improved serviceability. Concealed fixing
screws provide clean looks when viewed from front. Difficult to open
by regular means. Anti-theft screws ensure sturdiness and safe from
vandalism and tampering. Suitable for left-handed and right-handed
doors, inside and outside opening doors eliminating the need of two
different variants. The handle assembly is suitable for 28 mm to 55 mm
thick doors covering large range of doors available in India. The soft
edges with sufficient fillet ensure safety during usage.

INDIA DESIGN MARK 39

2015
KICH LED
KICH ARCHITECTURAL
PRODUCTS PVT. LTD.
RAILING
MAUKTIK S. TRIVEDI
(MAST DESIGNS)
Kich Led Railing has been designed to achieve TWO MAJOR
FUNCTIONS while walking on passage or staircase.
1) Uniform Lighting on steps or passage flooring to adorn the
staircase ambience. 2) Normal building has lights only on landing
area which cast shadow and doesn’t give uniform lighting.

Combination of electrical and hardware for a purpose of support and

visibility while walking. Assembled using grub bolts so no fabrication
required at site. Easy and quick installation is possible due to modular
components (Knock Down System) developed as per specific site
conditions. As per need, can be designed to provide either asymmetric
or symmetric lighting distribution. Available in straight or flexible
modules for straight, curved or arched rails. Lighting density can
be achieved up to 150 lumens. Available in a choice of two color
temperatures: 3,000 K (warm white) & 4,000 K (neutral white). LED
Lights, Transformers, with air movement components for heat recovery
are being integrated in single component which makes perfect
electrical and hardware product combinations. All LED lights are
connected in a stripe into railing to make its installation easy. Energy
efficient LED lights save power cost.

INDIA DESIGN MARK 41

2015
WIPRO ENTERPRISES
ABODE
LIMITED
PRASADH DESIGHAN
Abode is minimalistic, sleek and intuitively designed hostel
bed for educational institutions. It combines the strength of
metal & warmth of wood. It is sturdy, durable, colourful and
streamlined. Its minimalistic and differentiated styling and added
functionalities makes it a natural choice for hostel furniture.

Abode is a simplistic and minimalistic product with refined

aesthetics. The innovation is brought in it through the detailing
of its components. The under structure has been designed
ergonomically with rounded edges for safety. The sleek rounded
edges also enhance the visual appeal of the product considerably.
The back of the bed is bent at a suitable angle to provide comfort
while seating. This helps serve the dual purpose of sleeping as
well as seating while reading through a book. Its complete knock
down design makes it very easy to replace, service, transport & stock.
The undercarriage helps in organizing important necessities used
on a regular basis. This undercarriage can be utilized for keeping
luggage / extra pillows / quilts etc.

INDIA DESIGN MARK 43

2015
WIPRO ENTERPRISES
CHANCELLOR
LIMITED
ANINDYA DASGUPTA
Chancellor is a cabin furniture range targeted for medium and small
enterprises, branch offices, start-ups and site offices. The angular
form of the main table along with angular modesty imparts a unique
visual language to it. Chancellor is well designed and has flexibility
to personalize it as per user requirement.

Chancellor is a simplistic and minimalistic product with refined

aesthetics and enhanced flexibility. The innovation is brought in it
through the detailing of its components. The modesty and the front
panels of the main table are such that it can be made from left-over
pieces of other components yet it improves the visual appeal of the
product considerably. The back display unit is innovative design that
adds flexibility to Chancellor. The back display is made of two basic
units; an open display box and a display box with glass door. Together
they can be placed to form multiple combinations. Chancellor is very
intuitive in terms of its components and very easy to assemble. It is
made with regular knock-down joineries which are easy to handle and
replace at any given time in future if required. Chancellor is completely
flat-packed and can be assembled within few hours.

INDIA DESIGN MARK 45

2015
WIPRO ENTERPRISES
PRESIDENCY
LIMITED
ANINDYA DASGUPTA
Presidency is an executive furniture range with a symmetric form
and is a contemporary design. The main table is made of dual finish
creating an interesting contrast. The fusion of contemporary look
and feel with voluminous sturdy design makes it an appropriate
choice for any office, functionally and aesthetically.

The under-structure of the main table of Presidency is asymmetric. It

is supported on one side by a hollow box post made of pre-laminated
panels and a thick sturdy gable on the other side. The thick table top
and the gable makes Presidency look sturdy and bold. The modesty
of the main table is split in dual finishes to make the table visually
interesting and less voluminous. The main table has a trapezoidal
profile which makes it interesting and when attached to the crescent
extension table, it appears to be tangential and seamless. Presidency
is appropriate for different work- cultures and it also supports all the
activities undertaken by its users. The main and return table is perfectly
suitable for users dealing with visiting clients while the crescent
extension table is for users who conduct meeting in their own cabins.

INDIA DESIGN MARK 47

2015
WIPRO ENTERPRISES
ONAIR
LIMITED
CLAUDIO BELLINI
OnAir is a simple, stylish and sophisticated task chair which
combines excellent comfort, support, aesthetics, functionality and
intuitive adjustability. It redefines the visual language of a task
chair through amalgamation of all functions into an integrated form
leading to its iconic character.

A holistic approach in designing of OnAir Chair is apparently visible in

its first look itself. Ergonomically contoured back and seat, armrests
integrated with back, multiple adjustments, automatic weight
balancing back tilt mechanism, height adjustable lumber support etc.
provide a very comfortable seating. The backrest profile of OnAir along
with the integrated armrests is very distinct and contemporary in style.
OnAir supports a large range of adjustability in terms of seat height
therefore is suitable for wider percentile of users. The lever handle
for height adjustment has a inbuilt pictogram for normal users and
brail instructions for users with impaired vision. All the components in
OnAir are replaceable and can be easily disposed off. Automatic weight
balancing mechanism can support users with weights ranging from 45
kg to 120 kg without the need to adjust.

INDIA DESIGN MARK 49

2016
MARUTI INTERIOR
PRODUCTS PRIVATE
FLEXIFIT BASKET
LIMITED
NIRBHAY P. LUNAGARIA
The Flexifit is an innovation for evolving life. Its smart Facia
Fitting system gives total control in the hands of an expert to
adjust and align the Flexifit Basket horizontally and vertically,
even after the facia is already screwed with no extra holes to be
drilled or additional fittings required.

There is a Flexifit System for 2- way micro fascia adjustment

(Horizontal & Vertical). The combination of high gloss wood base, S.S
Wire grid & edge bidding contribute more to the aesthetics of Flexifit
Basket. Flexifit Basket is crafted with 12mm thick pre-laminated MDF
(Medium Density Fibreboard), UV coated and exterior grade. We are
specifically using 6 mm Wire grid, for its aesthetic appeal & it gives
excellent strength to Flexifit Basket.

INDIA DESIGN MARK 51

2016
‘POLYPRO’ SERIES
LABGUARD INDIA
PP FUME HOOD
PVT. LTD.
PRAKASH SANSARE
Fume Hood is used in labs by scientist. It is not safe to carryout
Chemical reactions in open space, hence those are carried out in
Fume Hood. PP Fume Hood is used in labs where there is extensive
corrosive environment. These are ventilated cupboards with
additional facilities & is safety equipment also.

Fume Hood is made from Imported Polypropylene sheet. 100% UV

protected. Also these sheets are Chemical resistant, Superior stress
crack resistance, Long service life, Superior notch impact strength and
enhanced rigidity. So 100% safe in the corrosive environment.
Active Kinetics Exhaust System with Interstitial 3 point suction system
with baffle to ensure smooth and immediate exhaust of fumes. Easy for
maintenance in all respect. Tube light replacement, damper adjustment,
drain line access. Sash with polycarbonate sheet with timer belt & it is
counter balanced with the weight. Heavy duty timer belt is used as sash
rope which has estimated life of 10 years. 2 counter weights instead
of one so double safety if sash fails. Base cabinets also made from
polypropylene sheet & these are on castors, so easily movable.

INDIA DESIGN MARK 53

2016
YUKO MORTISE
GODREJ LOCKING
SOLUTIONS AND SYSTEMS
(DIVISION OF GODREJ &
HANDLE
BOYCE MFG. CO. LTD)
LOCKSS DESIGN TEAM
Yuko Mortise Handle has been designed to satisfy aesthetics and
enhance beauty of door decor. Concealed fixing screws provide
clean look and enhance aesthetics. The product is intended for both
outdoor and indoor applications like main door in residential and
commercial establishments, bedroom doors, hotel room doors and
jewellery shops.

Unique multifaceted Handle design, simple robust concept and land

provided to guide thumb makes its grip comfortable for users from
all age groups. Highly durable, wear & corrosion resistant long lasting
PVD finish on handle cover plate. Also provides resistance to various
chemicals. Simple cover plate design gives it contemporary look,
reduces complexity while manufacturing and finishing also giving a
strong and sturdy looks to the assembly making it a style statement
in mortise segment. Concealed fixing screws provide clean looks when
viewed from front. Anti-theft screws ensure sturdiness and safety from
vandalism and tampering. Suitable for left-handed and right-handed
doors, inside and outside opening doors eliminating need of two
different variants. Handle assembly is suitable for 28 mm to 55 mm
thick doors covering large range of doors available in India. Soft edges
with sufficient fillet ensure safety during usage.

INDIA DESIGN MARK 55

2016
WIPRO ENTERPRISES
PIE LED
PVT LTD.
RAJESH SANGEWAR
Pie LED is exceptionally designed suspended LED luminaire, its
minimalistic contemporary look along with straight crisp lines,
seamlessly connects and aligns with the architecture while
the impressive linear reflector gives your space the undivided
attention. Create a beautifully illuminated visual ‘light line art’ in
workspaces. Open dynamic offices are the new-normal. Keeping
things straight & simple, flexible & adaptable that symbolizes a no
waste new age ethics.

PieLED is a LG7 guideline approved luminaire that creates volumetric

lighting more of uniform illumination, extending beyond the work
plane. It’s 30% upward lighting leads to correct lighting level of the
ceiling, reducing cave effect, less shadows and a relaxed and stress
free work environment. Pie LED embraces green with its high efficiency
LEDs that saves upto 50% energy of the workspaces. Pie LED displays
its extra-ordinary style and higher efficiency and breaks away from
the mainstream lighting system. Its contemporary and minimalistic
design adds a new dimension to workspaces. Pie LED’s minimalistic,
contemporary aesthetics has straight crisp lines, seamlessly connects
and aligns with the architecture while the impressive linear reflector
gives office space the undivided attention.

INDIA DESIGN MARK 57

2016
SWOOSH
GODREJ LOCKING
SOLUTIONS AND SYSTEMS
(DIVISION OF GODREJ &
MORTISE HANDLE
BOYCE MFG. CO. LTD.)
LOCKSS DESIGN TEAM
Swoosh Mortise Handle has been designed to satisfy aesthetics
and enhance beauty of door decor. Concealed fixing screws provide
clean look and enhance aesthetics. The product is intended for both
outdoor and indoor applications like main door in residential and
commercial establishments, bedroom doors, hotel room doors and
jewellery shops.

Unique Handle design, simple and robust concept, square cross-section

and swoosh shaped groove provided to guide the thumb makes its grip
comfortable for users from all age groups. Cover plate designed to give
the unique contemporary look is kept flat on frontal view, reducing the
complexity while manufacturing and finishing also giving a strong and
sturdy looks to the assembly making it a style statement in mortise
segment. Concealed fixing screws provide clean looks when viewed
from front. Difficult to open by regular means. Anti-theft screws ensure
sturdiness and safe from vandalism and tampering. Suitable for left-
handed and right-handed doors, inside and outside opening doors
eliminating the need of two different variants. The Handle assembly is
suitable for 28 mm to 55 mm thick doors covering large range of doors
available in India. The soft edges with sufficient fillet ensure safety
during usage.

INDIA DESIGN MARK 59

2016
ENLIGHTEN
LECTURE THEATRE
FURNITURE
SYSTEM
GODREJ INTERIO
LALITESH MANDREKAR
Enlighten lecture theatre system assists institutes to connect with
students by creating an environment that focuses on learning. It is
a thoughtfully designed solution that allows the furniture to fit in
straight, stepped and curved seating layouts with ease; without any
change in its functionality or loss in visual appeal.

Enlighten is successfully tested as per BSEN 1792-2:2009 and BIFMA

X1X5 standards for product safety, performance, strength and durability.
This product replaces the need to use separate carpentered solutions
for each and every layout of straight, curved and stepped. It gives
a standardized and precise hassle free solution for lecture rooms.
Notable features with specific purposes are bag hook for ease of reach,
electrical sockets for extended power supply, contoured and cushioned
back support for long hour seating and rounded corners for safe
usability. Soft-close seat tip up is noiseless and does not disturb the
ongoing lecture. The upholstery is meticulously stitched over the seat
and backrest foams for the best comfort and longevity, the materials
available are leatherette to make it spill proof and fabric as optional.
Nylon is used in areas where cushioning is required or friction and
noise is to be avoided.

INDIA DESIGN MARK 61

2016
LIVA RANGE
GODREJ INTERIO
VAISHALI LAHOTI SHAH
Liva range is designed to suit the demands of modern living by
offering configurable elements to adapt to the different activities
that happen within the bedroom space. It is the first of its kind
in its segment to have storage integrated bed and a sliding door
wardrobe in steel.

Complete solution for compact bedrooms: The platform is suitable for

compact rooms of 10’x10’ as well as large rooms as 12’x16’. Effective
saving of around 40% in the room because of the reduction of the
aisle space required by the conventional wardrobe with hinged doors.
Sliding Door Wardrobe In Steel - having two sections with individual
locks and a secret compartment each - New way of storing, organizing
and accessing sliding storage in steel single wardrobe ownership by
two users. Complete mattress support – A flat surface instead of slats
to give you a comfortable sleep and increasing the longevity of the
mattress. Easy refurbishing & renewing. Dust Protection: Tailboard end
storage with lid & brush rails on the wardrobe door. Safety: With no
sharp corners, the range offers safety for your family especially for ones
with little children around.

INDIA DESIGN MARK 63

2016
PROCEED
WIPRO ENTERPRISES LTD.
SUBODH MOREY
Need of the hour: Collaborative work culture, younger workforce,
easy access to technology, multi-skilled personnel requires an
office which is contemporary in styling, maintenance friendly and
multiply occupation. Proceed gives various options in terms of
configuration that takes care different types of collaborative work
patterns thus making Proceed more personal.

Innovation is brought about in Proceed through integration of functions

to reduce number of components. The Leg is a special stylized
‘spearhead’ tube section, giving a sleek appeal. Screen can be with
various configurations as per users; Beam is called power beam as it
integrates power and data cables along the structural beams. Beams
are basically hollow structures fabricated out of CRCA which creates
ample space for cable management. Switches can be fixed directly on
beam or accessed through ‘DUO’, a flip top box designed and patented
by Wipro furniture business. In Proceed, intermediate leg is replaced be
a mast which also provides stability to the system. Legs are only at the
end of table, giving seamless look. Legs, beam and mast are all welded
structures with intelligent detailing hiding welding joints; enhancing
aesthetics of the system. Proceed has been designed holistically, with
innovation extending to production, packaging and installation.

INDIA DESIGN MARK 65

2016
BROADWAY
SOFA RANGE
GODREJ INTERIO
NAGABHUSHAN HEGDE
Broadway seating system, as the name suggests, gives freedom
to chose the seating layout as per the space available and the
composition one wants to achieve. The thoughtfully designed
seating components can be fixed to any side of the body by
matching the contours, giving the flexibility in composition.

“Broadway Range of sofa”, consists of a variety of interchangeable

modules which can be configured by the users, based on their latent
needs. This makes the user feel more liberated and even more
connected to their home. User need not invest in new furniture to see
a big change in the dynamic of their living room. They can simply move
some sections around or add to them. Fabrics have been cautiously
chosen for a plush textile feel and easy maintenance. Soft contours,
cushioning and ergonomic considerations for different postures make
seating experiences comfortable even for longer durations. The ottoman
doubles up as a coffee table along with an inbuilt storage for keeping
extra pillows, rugs, newspaper, magazines etc.

INDIA DESIGN MARK 67

2016
UNWIND CHAIR
GODREJ INTERIO (GODREJ
& BOYCE MFG CO LTD)
RANGE
NAGABHUSHAN HEGDE,
NIRAV SHAH
Unwind, a versatile multi-purpose chair range with its 12 function
variants is meant to address the varied seating needs of cafeterias,
work-cafes, waiting / training rooms, libraries, home-offices, guest
seating. Unwind, a ‘best value for less money’ offering is meant for
all user segments through a practical and minimal design.

Unwind café chair as a base platform can be extended to create a

complete range of 12 variants including café chair with SS structure,
with desklet + wire-tray, beam seating, swivel chair, high stool and
retro-fit upholstered cushions. Café and Armrest version are stackable.
Seat and back have concave profiles, with widest seat in its category
making the chair more spacious and comfortable for prolonged
usage. Desklet (Writing Tablet) in the Training version has a ‘first-in-
segment’ MDF with in-situ moulded PP edging to prevent peel off and
improves durability. The desklet has depth adjustment feature aiding
in posture comfort for all body-types. A sturdy wire-tray underneath
the seat is available for in-training storage needs. Retro-fit replaceable
upholstery cushions covers option for seat and back. Unwind conforms
to BIFMA-X.5.1 performance test standard. Life cycle assessment done
shows an average 97% recyclable content.

INDIA DESIGN MARK 69

2016
PULSE CHAIR
GODREJ INTERIO (GODREJ
& BOYCE MFG CO LTD)
RANGE
NAGABHUSHAN HEGDE,
NIRAV SHAH
The Pulse as a mesh-back chair gets its inspiration from the
cantilever segmental bridge, imparting a robust and durable
character. The unique flexible lumbar and neck support feature
ensures ease of use and comfort for all body-types. PULSE
is intuitive in its user interface functions and responsive to
posture changes.

The replaceable structural mesh upholstery over a bow-shaped back

frame structure allows the fabric to align itself to the user’s body
contour and aids in airflow for hotspot reduction. Back Lumbar support
is made up of 5 butterfly-shape flexible wings stacked together. This
arrangement flexes individually giving optimum lower back support
for every user. The retro-fit neck rest is also made up of similar flexible
wings with foam layering and upholstery cover which aids in flexing as
per posture requirements. Pulse has user adjustable comfort features
in Seat, Lumbar, Arm rest and Neck rest. Two choices in Armrest (Height
Adjustable with soft touch top and Fixed) and Pedestal Base (GFPA and
ALU Die-cast). Pulse comes with a Green assurance card mentioning
Recyclable content at 94% and pre & post consumer recycled content
at 12%. Conforming to BIFMA x5.1 Performance test standard.

INDIA DESIGN MARK 71

2016
TEAM -UP
WIPRO ENTERPRISES LTD.
PRASADH DESIGHAN
Team-Up table is designed for use in educational institutions
and offices for lecture / class rooms and training rooms having
straight or curved or stepped layouts. Team-Up table is a unique
combination of wooden table tops and metal grouting support
structure provides with concealed wire management with
plug points.

“Team-up” Table is minimalistic and sleek in its design. Straight

classroom or Curved classroom, Team-up offers you with the much
needed flexibility of using the same Components including the table
tops. The under structure is made out of CRCA metal and the leg is
grouted to the floor, that makes the table more rigid & stable. The
table is provided with default Power management for every Individual
user. Stylish leg shoe is designed to cover all the necessary grouting
details and makes it safe for use. Team-up is designed to provide
strength of metal & warmth of wood. It is sturdy, durable, colourful
and streamlined. Its minimalistic and differentiated styling and added
functionalities make it a natural choice for lecture hall in educational
institutions. The complete structure is delivered in a knock down easy
to assemble mode. Assembly and dismantling is easy with minimal
tools and no special skills required.

INDIA DESIGN MARK 73

2016
SNAPPY
WIPRO ENTERPRISES LTD.
PRASADH DESIGHAN
Snappy is a privacy screen which can be snapped on to any table
top to create a personal space for enhanced concentration and
privacy within an otherwise collaborative office setting. It adds
a dash of color to the space with option to change easily.

Snappy is sleek & trendy in design. It is an intuitively designed product

for privacy between two users. This workstation accessory makes the
environment look light and pleasing with its sleek design and cheerful
colours. With office spaces becoming more open & small, Snappy
provides users an opportunity to use these small screens to create
a private space as and when required without causing any discomfort
to other colleagues. Snappy is very light and quick to snap on & off
the worktop, making it a desirable accessory in busy office life. The
important feature of this is unique ‘snap on’ screen bracket made in
white translucent Poly carbonate material. Acoustic panel made of
PET fibres offers limited acoustic privacy too, this pin-able panel can
also double up as soft board allowing further personalization of work
space. It can be put in inverted position to create collaborative space
when needed.

INDIA DESIGN MARK 75

2016
VIRTU
WIPRO ENTERPRISES LTD.
AJAY SHRISHA
Virtu is a sleek privacy screen with aluminium frame all around
and having multiple surface finish options to provide different
functionalities. Being modular and with timeless aesthetics it can
be provided with any Open Office furniture system. The minimal and
clutter free look of Virtu presents an open working ambience.

Virtu has a clean and light appeal and gives the system a contemporary
clutter-free look. It is a universal design and can easily adapt to
any worktop from any manufacturer. Anodized or powered coated
thin aluminium framing all around defines its boundaries. Double
walled surfaces provide opportunity to configure different colour and
functionality on either face depending on user preference e.g. Fabric
tile, magnetic tile, white board tile, glass tile, etc., Concealed fixing
of the screen has led to elimination of external brackets and provides
unobstructed look. The slot in the top framing member provides
opportunity to hang accessories for enhanced personalization. Being
an economic offering and its flexibility to adapt to any furniture
system, Virtu has an edge over all its competitions. The optimal use
of material ensures a reduced carbon foot print and a competitive price
for the users.

INDIA DESIGN MARK 77

 OFFICE APPLIANCES
2015

2016

HOME &
GODREJ EDGE
GODREJ EON
EXTRA BASS HEADPHONE GAS SAFETY DEVICE
WHIRLPOOL’S PROTTON SPRING RANGE 1
TUBO LED SPRING RANGE 2
A-SLIM-LINE LED SILVER I
SLEEK / AJNA BOLLARD MORTISE HANDLE
RAGA - BIRD OF PARADISE SPARSH VP330
SPARSH VP510E
GENIUS
NAVAN CNX200
COSEC VEGA
CROMPTON FORCE SERIES
MURANO TOUCH SWITCHES
ICEMAGIC FRESH
SUPERB ATOM
HOBTOP

INDIA DESIGN MARK 79

2015
GODREJ
EDGE DIGI
REFRIGERATOR
GODREJ & BOYCE MFG.
CO. LTD.
RANGE
BHASKER
SATYANARAYAN
The Godrej Edge Digi direct cool refrigerator range, manufactured
In India is based on direct cooling technology. It proves to be the
best product in its category in the Indian Market. In terms of Energy
efficiency, space storage solutions, and value for money. Designed
for Consumers who can afford to buy a frost free refrigerator but
cannot buy one due to frequent power cuts in their neighborhood.

Defrost control and auto defrost: Overrides ongoing defrost and Turbo
Chill Mode for quick chilling. Most energy efficient: 5% higher energy
efficiency than other 5 star rated refrigerators. Produced at “Platinum
Green Co.” certified manufacturing facility. Frost elimination: A photo
sensor ensures frost elimination when the refrigerator usage is low,
to avoid inconvenience of defrosting. Highest cooling retention during
power cuts: Up to 24 hour cooling retention in freezer (*condt. appl.).
10 Year rust free warranty & 10 year compressor warranty. Most
organised space and storage efficiency in its category: The biggest
crisper tray, largest freezer, 2.25 l aqua space in the door, dry store
multi utility tray.

INDIA DESIGN MARK 81

2015
GODREJ EON
FULLY AUTOMATIC
TOP LOAD
WASHING
GODREJ & BOYCE MFG.
MACHINE RANGE
CO. LTD.
SUHAS KULKARNI
Godrej EON Glitz is a fully automatic top loading washing machine
available in a capacity range from 6.2 - 7.2 kg with user friendly and
technologically advanced features like - ‘U-Sonic’ stain remover
(patented), Dynamic Aqua Control (patented), cloth load indicator
and inbuilt water heater. Designed mainly for Young Working
couples across pan Indian.

INDIA DESIGN MARK 83

2015
EXTRA BASS
SONY CORPORATION
HEADPHONES
LIM KOK KEONG DAVE,
SHOGO YASHIRO
The MDR-XB450BV are Extra Bass headphones with a vibration
feature for a more immersive experience. As the vibration
synchronizes with the sound of the bass, users can feel pulsing
sensations right against their ears as if listening to a live
performance. This vibration feature is controlled via a
rotatable ring.

The vibration feature enhances the listening experience by enabling

users to feel the beat of the drums and bass as if they were live.
The rotatable ring allows users to control the level of the vibrations
intuitively. The rotatable ring has been placed at the outer edge of the
headphones, making it easy for users to locate it and adjust the level
of the vibrations. The ring integrates perfectly with the headphones
into a single solid form. The ring adds to the visual appearance of the
headphones as a decorative ornament.

INDIA DESIGN MARK 85

2015
WHIRLPOOL’S
PROTTON
WORLD SERIES
WHIRLPOOL OF INDIA
REFRIGERATORS
LTD
ASHISH GUPTA
Protton World Series is the latest range of three door frost
free refrigerators launched by Whirlpool in April, 2014. It is an
international design in sync with Whirlpool’s Global Visual Brand
Language. The refrigerator is designed considering the lifestyle
and consumer insights of the middle to high consumer segment.

Progressive & flushed door aesthetics with signature element “Island

approach”. This approach enables grouping of all interaction areas of
the product into one clear point of focus. Separate vegetable drawer makes
the storage and organization of vegetables much easier. The smooth
drawer sliding mechanism, increases user comfort and ease of access.
6th Sense Active Fresh technology keeps the fruits and vegetables fresh
for longer duration.. Air Booster System controls the circulation of cold air
so that each compartment receives the precise cooling it requires. It also
prevents odor mixing between the three zones.

INDIA DESIGN MARK 87

2015
TUBO LED
WIPRO ENTERPRISES LTD.
WIPRO DESIGN TEAM
Tubo is a suspended LED luminaire designed for clean architectural
spaces and offices. It is a cylindrical luminaire and can have end
to end connectivity. It gives high lumens at table top, as well as
illuminates the whole space through its 360 degree illumination.
It comes with an integral driver.

The entire body acts as diffuser giving 360 degree illumination. It is

an high end optical PMMA. This optical diffuser enhances the light
distribution and efficiency of the product. The volumetric light gives
glare free illumination, making the space visually bigger and open.
It consumes low energy and gives very high light output even by saving
52% energy. It creates glare free visual environment which improves
the attention span and overall productivity. It is a clean, minimalistic
product, which functions with simple elegance. The product is designed
considering serviceability in end to end installations.

INDIA DESIGN MARK 89

2015
A-SLIM-LINE LED
WIPRO LIGHTING
SARANG ARVIND POWAR
A-Slim-Line is a suspended energy efficient LED luminaire designed
to deliver appropriate illumination at table top. The luminaries
gets suspended from ceiling. Suspending the product reduces
the distance between the work plane and light source reducing
the required lumen output from the product. The product is 15
mm thick making it the slimmest luminaire in class. It has an eye
catching minimalistic design styling.

Sleekest Luminaire in its category. Sleekness of this suspended product

maintains openness and lightness of space by not creating obstructions
and visual dominance. Hi Tech Optics. Unique three layered edge lit
technology (Reflector+Light guide plate+Diffuser configuration) enables
to achieve uniform light distribution, maximum efficiency and compact
assembly. The 15% upward lighting component illuminates the ceiling
enhancing the space volumetric effect. Modularity. The product comes
with end to end connector for continuous linear installations. Eye
catching aesthetics. Fine details perceive the product as a thin glowing
slab of light floating between two delicate lines. The product with
its slim elegant form easily blends and enhances space aesthetics of
modern interior.

INDIA DESIGN MARK 91

2015
SLEEK AJNA
BOLLARD
K-LITE INDUSTRIES
SHARMILA KUMBHAT
Ajna Bollard, available in Ø166 (16W) and Ø100 (8W) is of extruded
aluminium body, die-cast aluminium top, PC diffuser and a
CI grouting plate at bottom, finished with Graphite Grey powder
coat. Lighting is by Nichia LEDs, conical reflector, LED driver and
a surge protector.

Energy saving and environment friendly LED lighting for low level
lighting of pathways, gardens, lawns, resorts and parks. Top-down
lighting design with a conical shaped reflector for circumferentially
symmetric and glare free lighting distribution. Ingress protected
against dust and water. Rugged, vandal resistant and corrosion proof,
by using extruded aluminium column, die cast aluminium top, SS
hardwares, CI grouting plate, PC diffuser. High power factor LED driver.
Surge protected. “Nichia” make LED with a very high 120 lumen / watt
efficiency. The grouting plate, integrated at the bottom enables the
luminaire fixing the foundation and the cable entry from bottom.
The control gears viz. LED driver and surge protective device are
mounted in a frame and located inside the column. Simplest possible
assembly / disassembly just by unscrewing. Finished with powder
coated Graphite Grey / black.

INDIA DESIGN MARK 93

2015
RAGA GARDEN OF
EDEN - ‘BIRD OF
PARADISE’
TITAN COMPANY LIMITED
MALVIKA KHADILKAR
OnAir is a simple, stylish and sophisticated task chair which
combines excellent comfort, support, aesthetics, functionality and
intuitive adjustability. It redefines the visual language of a task
chair through amalgamation of all functions into an integrated form
leading to its iconic character.

A holistic approach in designing of OnAir Chair is apparently visible in

its first look itself. Ergonomically contoured back and seat, armrests
integrated with back, multiple adjustments, automatic weight
balancing back tilt mechanism, height adjustable lumber support etc.
provide a very comfortable seating. The backrest profile of OnAir along
with the integrated armrests is very distinct and contemporary in style.
OnAir supports a large range of adjustability in terms of seat height
therefore is suitable for wider percentile of users. The lever handle
for height adjustment has a inbuilt pictogram for normal users and
brail instructions for users with impaired vision. All the components in
OnAir are replaceable and can be easily disposed off. Automatic weight
balancing mechanism can support users with weights ranging from
45 kg to 120 kg without the need to adjust.

INDIA DESIGN MARK 95

2016
GAS SAFETY
SOHUM AUTOGAS
DEVICE
SYSTEMS PVT LTD
SACHIN BARVE
Every household uses LPG cylinder and regulator in their kitchen.
The present system lacks any safety feature to arrest leakages from
pipeline or hazard caused due to failure of regulator. Gas Safety
device has the unique feature to shut off the gas from cylinder in
both the cases of mishap.

Gas Safety Device has an excess flow check feature which shuts off the
gas in case of any leakage due to cracks or rupture in LPG hose pipe or
its sudden removal from the nozzle of regulator or gas stove. It comes
with a pressure indication device which gives an approx. indication
of the content of LPG inside the cylinder. The device comes with the
feature to check or verify even minor leaks in the LPG system. The
device comes with a double sealing protection i.e even if the rubber
seal of LPG valve of cylinder is damaged or not present the Gas Safety
Device prevents leakage of any kind from the LPG valve. The device fits
the same way LPG regulator is used to fit on the cylinder valve, hence
very easy to use.

INDIA DESIGN MARK 97

2016
GODREJ
FROST FREE
REFRIGERATOR
GODREJ & BOYCE MFG.
CO. LTD.
MR. SUHAS GAJANAN
SPRING RANGE 1
KULKARNI & FUTURE
FACTORY LLP
Godrej Frost Free refrigerator range is designed, developed &
manufactured in India. This 100% Green and aesthetically appealing
refrigerator excels in its category of the Indian Market for energy
efficiency & space utilization which are valued by Indian customers,
complimenting their modern lifestyle.

Innovations in design for Indian conditions providing convenience

with cooling efficiency to typical Indian users:- Following insights
from Indian user study & its culture, this refrigerator range provides:-
Patented Cool Shower Technology: Superior all-round uniform cooling
that ensures fresh food for longer time even for highly stuffed
refrigerator. larger cooling compartment v/s freezer space. The largest
veg. tray in its category having patent applied designs of quick top
accessibility for spices, lime etc. along with a separator. Polybag
suspenders for bags, and Store and Serve boxes for fruits/dryfruits etc.
StayCool Tehnology: 10 hours cooling retention in the freezer despite
power cuts. High Energy Efficiency compressor which is fully digital-
controlled, offering low operating cost to user. Digital controls are
designed for Indian conditions & offered for the entire range. Produced
at “Platinum Green Co.” certified manufacturing facility and has 100%
ROHS compliant materials.

INDIA DESIGN MARK 99

2016
GODREJ
FROST FREE
REFRIGERATOR
GODREJ & BOYCE MFG.
CO. LTD.
MR. SUHAS GAJANAN
SPRING RANGE 2
KULKARNI & FUTURE
FACTORY LLP.
Godrej Frost Free Refrigerator Range is designed, developed &
manufactured In India. This 100% Green and aesthetically appealing
refrigerator excels in its category of the Indian Market for energy
efficiency & space utilization which are valued by Indian customers,
complimenting their modern lifestyle.

Innovations in design for Indian conditions providing convenience

with cooling efficiency to typical Indian users:- Following insights
from Indian user study & its culture, this refrigerator range provides:-
Patented Cool Shower Technology: Superior all-round uniform cooling
that ensures fresh food for longer time even for highly stuffed
refrigerator. Larger cooling compartment v/s freezer space. The largest
veg. tray in its category having patent applied designs of quick top
accessibility for spices, lime etc. along with a separator. Polybag
suspenders for bags, and slide-out-bins, Store and Serve boxes for
fruits/dryfruits etc. StayCool Tehnology: 10 hours cooling retention
in the freezer despite power cuts. High Energy Efficiency compressor
which is fully digital-controlled, offering low operating cost. Digital
controls are designed for Indian conditions & offered for the entire
range. Produced at “Platinum Green Co.” certified manufacturing facility
and has 100% RoHS compliant materials.

INDIA DESIGN MARK 101

2016
SYMPHONY LIMITED.
SILVER I
ELEPHANT STRATEGY
DESIGNS PVT. LTD.
Symphony’s one more innovative creation is “Silver I”. “Silver I”
is very cute, aesthetic & compact air cooler with lots of features for
Healthy, clean & cool air. Different filters like Carbon filter, Sponge
filter & Dust filter ensures clean & healthy air for greater comfort of
the user. Completely closed louver is an added feature of “Silver i”.

“Silver I” has easily removable & cleanable tank. Cassette type cooling
pads helps in cleaning & servicing them. Activated carbon filters
for odour removal. Easily cleanable sponge filter for dust particle
collection. Fully closable automatic louvers. Ergonomic handle for easy
grip. Arrangement of power cord winding while “Silver I” is not in use.
Remote control for over all comfort. Multiple speed including sleep
mode & natural mode for natural breezy experience. Electronic humidity
control. Empty water tank alarm. Off timer. Space for remote hand set.
Four side air deflection for large area coverage. Portable with smoothly
operated castors.

INDIA DESIGN MARK 103

2016
KICH ARCHITECTURAL
MORTISE HANDLE
PRODUCTS PVT. LTD.
IN – HOUSE DESIGN TEAM
Kich PVD finish Mortise Handle has highest quality thin film
coatings for a variety of decorative and functional benefits.

First and only Indian product with combination of PVD finish and
corrosion resistant high grade AISI 316 stainless steel. Its PVD finish
doesn’t require easily degradable clear coat unlike brass, nickel or
gold finish. PVD is available with different colors such as gold, copper,
blue, etc. It is mechanically tested as per BSEN 1906:2010 standards
by Exova Lab UK for 1,00,000 working cycle tests, 76 minutes fire
resistance test and 96 hours corrosion resistance test. Its specially
developed fixing studs and grubs ensure accurate fitting. Its long
bush accommodates more threads and its brass bushing enables
it to withstand intense usage.

INDIA DESIGN MARK 105

2016
SPARSH VP330
MATRIX COMSEC PVT LTD
RAMESH JIVANI
Matrix presents SPARSH VP330E is an intuitive touch screen IP
phone integrating the traditional desk phone and 4.3 inch vivid
color display in a single device. With On-Screen BLF keys, presence
and Power over Ethernet (PoE), offers productivity features for
speed of operations and collaboration. Thus, making it an ideal
choice for reliable and flawless communication.

4.3” Large color touch screen display. Fixed function keys – hold,
transfer, conference, voice mail, headset, mute. On-screen BLF
monitoring – 18 contacts. Built-in 12 DSS keys for feature, line,
extension. Power over ethernet (IEEE 802.3af). Codecs : G.711(A/µ),
G.722, G.723, G.729. SRTP ,QoS, AEC, AGC. Certification : CE, FCC-15,
RoHS. Seamless feature integration with matrix Eternity. Digest
authentication using MD5.

INDIA DESIGN MARK 107

2016
SPARSH VP510E
MATRIX COMSEC PVT LTD
RAMESH JIVANI
SPARSH VP510E is a premium proprietary IP phone sets the
benchmark for quality performance with elegant design and
crystal-clear voice. It features a vivid LCD graphical display, context
sensitive keys, Direct Station Selection(DSS) keys, High quality full
duplex speaker phone and high definition audio quality.

4 context sensitive keys. Fixed Function keys (with LED) - Voice Mail,
Mute, Do Not Disturb, Headset, Speaker. Fixed Function keys (without
LED) - Hold, Conference, Redial, Transfer. Built-in 16 DSS Keys for
Feature, Line, Extension. Message wait and Ringer Lamp. Add- on
DSS expandable module.. Polyphonic Ring Tune. Seamless feature
integration with Matrix Eternity. Codec : G.711 (A/µ), G.722, G.723, G.729,
ILBC. Power over Ethernet (IEEE 802.3af). Certification : CE, FCC-15, ROHS.
SRTP ,QOS, AEC, AGC.

INDIA DESIGN MARK 109

2016
GENIUS
SINGLE DOOR
WHIRLPOOL
WHIRLPOOL GLOBAL
REFRIGERATOR
CONSUMER DESIGN
(ASIA SOUTH TEAM)
Genius single door refrigerator offers superior cooling and
contemporary design to the entry level consumer. This product
is an integration of advanced technology, modern design and
consumer relevant space management. The contemporary look
tends itself to be placed inside the living room, enabling the
appliance to move out of the kitchen space.

Being catered to the entry level market, which is mainly a rational

customer, functionality is an important part of this product. At
consumer end, intuitive space management has been provided which
offers maximum interior space and the largest inner door space
management in this segment. The user benefits of this product
are as follows: 12 Hours cooling retention in the entire refrigerator
during power cuts, Fastest ice making time & two times faster bottle
chilling., Contemporary Design with unique Aesthetic and recessed
handle helped us control the cost of the refrigerator and hence made
it more affordable to the masses. These innovations and hence the
benefits are a winning combination of clear need identification and
addressed in a cost effective, easy to use, highly effective yet sensorial
pleasing manner. A combination of all this has offered users a genuine
improvement in the quality of life led.

INDIA DESIGN MARK 111

2016
NAVAN CNX200
MATRIX COMSEC PVT LTD
RAMESH JIVANI
NAVAN CNX200 is an all-in-one office solution for small businesses
and enterprise branch offices with up to 24 users. It combines the
functionalities of IP-PBX, Data router, Wi-Fi access point, VoIP-GSM
gateway, VPN and Firewall Security in a compact and converged
platform. A true office-in-a-box, CNX200 innovates the way small
businesses communicate and manage infrastructure, so that they
can increase productivity, lower costs and enhance collaboration
with customers and suppliers

INDIA DESIGN MARK 113

2016
COSEC VEGA FAX
MATRIX COMSEC PVT LTD
RAMESH JIVANI
Matrix COSEC VEGA FAX is a premium access control and time-
attendance door controller engineered with careful blend
of aesthetics, size, connectivity, reliability and ease-of-use.
Fingerprint, RF cards, IP65, PoE, touchscreen and wireless
connectivity of COSEC VEGA FAX offers fool proof solution
for enterprises.

Excellent Design: Cosec Vega door controller is a well-engineered

product with 3.5” touch screen display, IP65 rating and multiple
connectivity options in a compact design. Better Capacity: Cosec Vega
door controller supports up to 50,000 users and 500,000 events storage.
It can store up to 9,600 fingerprint templates in the sensor memory and
100,000 fingerprint templates in device memory. Advanced Connectivity:
Cosec Vega door controller offer multiple wired and wireless options
such as Ethernet, Wi-Fi and 3G/4G for communicating seamlessly with
the central Cosec server. Versatile Readers: Cosec Vega door controller
supports 3 types of credentials - Fingerprint, RFID Card (EM Prox, HID
iCLASS, Mifare and HID Prox) and PIN. Easy Operation: Cosec Vega
door controller has a user friendly GUI, which perform various access
control, time-attendance and user enrolment functions directly from
the display. Various Interfaces: Cosec Vega door controller has a built-
in door relay, door status, exit switch and exit reader ports for access
control application.

INDIA DESIGN MARK 115

2016
CROMPTON
CROMPTON GREAVES
CONSUMER ELECTRICAL
FORCE SERIES
LIMITED.
MR . PRAVIN GARJE
Crompton force series (CFCHM4-6C-V24) is smart pressure booster
pump designed for next generation, Which senses customer
requirement means, when we open tap for short time(Washing
hands only) pump may not start, but if we open tap for longer
time(For taking bath) pump will automatically start. CFCHM4-
6C-V24 is suitable for 6 bathrooms running used simultaneously.
Pump components (impeller & diffusers) are made up of stainless
steel sheet for avoiding corrosion & increase life. Accessories fitted
to CFCHM4-6C-V24 are made up of brass material for longer life.
CFCHM4-6C-V24 is having hydro pneumatic pressure tank designed
using latest technology of fixed membrane and Epoxy coating.
Pressure switch used in CFCHM4-6C-V24 Single pole Double throw
(SPDT) with adjustable pressure setting to make pump ON & OFF as
per customer requirement automatically.

INDIA DESIGN MARK 117

2016
MURANO
TOUCH SWITCH
HAVELLS INDIA LTD.
SHILPA PANDEY
It is a touch as well remote operated switch which is retrofittable.
It can be installed in modular switch plates without changing any
wiring system in the house. It can provide the user a facility of home
automation in the existing wiring system.

It is a premium product of its category. It gives the user a different

experience of touch switches in existing wiring system with its
attractive looks and design enhances the user experience from the
traditional switching. Provision of Four Channels (Four Switch) in two
module size and fan regulator with timer is an innovative solution. It is
a capacitive touch switch with infrared sensor that includes eight speed
fan regulator with IR sensor. Switch and regulator can be operated
by the remote also. It’s elegant design and looks are very unique
and attractive. It plays a very important role in enhancing the user
experience by giving touch switching in place of conventional switching
with less cost addition. Fan regulator has a timer so that user can
operate it as per his/her convenience. A small and compact design easy
to assemble in assembly line & easy to install and use.

INDIA DESIGN MARK 119

2016
ICEMAGIC
FRESH
SINGLE DOOR
WHIRLPOOL
WHIRLPOOL GLOBAL
REFRIGERATOR
CONSUMER DESIGN
(ASIA SOUTH TEAM)
IceMagic Fresh is a first of its kind DC refrigerator that focuses on
freshness and longevity of vegetables and fruits for a vegetarian
dominant entry level Indian consumer. Capturing the trend of
increased focus on healthy living, this product is a success in the
market and has a very strong consumer connect.

The Icemagic Fresh series from Whirlpool has set benchmarks for
innovation in its class with pioneering innovations in both freshness
cooling and space management allowing the product to offer superior
cooling claims and delivering freshness to the consumers. In freshness,
we have innovations like Microblock (tm) honey comb crisper design,
Moisture control knob, freshonizer crystals that lead to 7 Day garden
fresh fruits and vegetables. This ensures the customer need to buy
fruits and vegetables only every 7 days instead of every 3-4 days hence
saving them valuable time and money not to mention the satisfaction
of easting fresh and healthy vegetables. Apart from this, this product
also provides solution to the age old frustration of space management
in most refrigerators. There is a unique fruit crisper which is placed
between 2 shelves which gives additional storage space to the
customer for fruits.

INDIA DESIGN MARK 121

2016
SUPERB ATOM
SEMI-AUTOMATIC
WASHING
WHIRLPOOL
WHIRLPOOL GLOBAL
MACHINE
CONSUMER DESIGN
(ASIA SOUTH TEAM)
Superb Atom is the latest innovation in semi automatic washing
machines from Whirlpool. With ease of use, aesthetics and
convenience, the winning design of Superb Atom, Whirlpool has
once again proven that its innovative products are game changers
in all segments.

Traditionally, semi automatic washing machines in the entry segment

have been compromised versions of high-end models. However, Superb
Atom uses the insight that consumers still believe in hand-scrubbing
cuffs and collars, a fact overlooked by competitive products. The
compact design of Superb Atom factors in the modern lifestyle within
the reality of shrinking home sizes. Design Convenience : Washing
clothes is a demanding, physical chore. Superb Atom makes it easier
with its unique top scrub surface eliminating the need of bending.
Form & Semantics : Shaped like a bath tub with soft curves, it merges
with other bathroom installations. Organization of elements : unlike
conventional designs, the control panel for the first time ever, has been
shifted to the left (wash side) and at the same time is flush with the
top. This adds to the international look. Manufacturing : The D-shape
and subtle curves on the body make this machine the most economical
to manufacture.

INDIA DESIGN MARK 123

2016
HOBTOP
TTK PRESTIGE LIMITED
DYUTIMAN MOULIK
HOBTOP is a new category in cooking appliance, which in one
product, offers the choice and convenience of using it either
as freestanding cooktop or installed as a hob. It is assembled
from high quality of components, featuring burners with higher
efficiency and lower emission as compared to competing products.

The tempered glass features dual color printing, with minimal and
elegant elements, which brings a fresh design and an interesting sharp
visual contrast of cooking zone from controls. The burners, specifically
designed for Indian cooking has 70% efficiency with CO/CO2 emissions
reduced by half as compared to traditional brass-made ring burners.
The cast-iron pan support is designed to accommodate both round and
flat bottom cookware of varying sizes and is common for use on either
medium or small burner drip trays. The knob indicates its position
relative to flame clearly well without using any print or additional
part, paired with icons that are appropriate, simple and direct. The
bottom sheet enclosure accentuates the slim appearance, such that the
when kept free-standing, the hobtop appears floating. A pair of rubber
bumpers offer protection against inadvertently hitting of glass to the
wall behind during general use, cleaning and maintenance of cooktop.

INDIA DESIGN MARK 125

 & TRANSPORT
AUTOMOTIVE
2015

2016
ACTIVA 125
YAMAHA CYGNUS ALPHA
AVANTI
YAMAHA FZ
ALTO K10
MARUTI CELERIO
SALUTO
TOYOTA ETIOS
FASCINO
TVS STAR CITY+
MAHINDRA GUSTO
TVS SCOOTY ZEST 110
MAHINDRA MOJO
CIAZ
HERCULES TROOPER

INDIA DESIGN MARK 127

2015
HONDA MOTORCYCLE &
ACTIVA 125
SCOOTER INDIA PVT LTD
YASUSHI TATEISHI
The Activa-125 features all the modern tech; digital meter,
combined braking system (a honda innovation), and honda’s
Eco Technology (HET). The sporty presence is cherished with
comfortable leg space and stylish utility grab rail. The mixed
material construction makes it balanced for maximum efficiency.

125CC HET engine provides effortless smooth riding and powerful punch
even with a slight twist of wrist, without compromising on the mileage.
It is aerodynamically tested for less air drag, which further enhances
fuel economy. Telescopic front suspension and rear shock absorbers,
coupled with underbone type chassis improves handling on any kind of
roads. The setup can withstand all the Indian bad road conditions with
a glide. The seats are comfortable and well cushioned for both the rider
and pillion. Front Disc brake with Combined Braking System provides
safe and accurately responsive braking in sleek situations. Digital Meter
gives all the riding information the user needs, and also a feature rich
experience. Large under seat storage area for almost anything user
wants to put in. along with a very large foot - board area far tall rider’s
comfort. A muscular stylish grab rail that is functional as well.

INDIA DESIGN MARK 129

2015
INDIA YAMAHA MOTOR
CYGNUS ALPHA
PRIVATE LIMITED
HIROSHI SHIMOKAWA
XC115F Cygnus Alpha has been developed for young families with
small children with the following offerings: Modern and refined
styling, Excellent on-board comfort in one-up or tandem riding,
Good storage capacity, Excellent fuel economy, Lightweight and
easy to use, Outstanding engine performance.

YAMAHA CYGNUS (Alpha) is designed on the concept of easy, Sober &

Modern Design for active male users and their family to get around. The
model has achieved its exceptionally modern styling with simple and
relaxed forms combined with sharp looking lights. Modern Styling: The
YAMAHA Alpha is designed to express a calm image with predominantly
horizontal lines across the compact body. The spacious footboard
and extra long seat provide added comfort and ease of use. The body
emphasizes its modern yet sporty style with a sharp character line
running from the front turn signals to the tail light. In addition, its
stylish meter console gives a sophisticated touch to the interior design.

INDIA DESIGN MARK 131

2015
INDIA YAMAHA MOTOR
FZ
PRIVATE LIMITED
TAKESHI UMEMOTO
The updated new Yamaha FZ is styled powerful and aggressively
and boasts a class- leading acceleration, with fuel efficiency
and environmental performance thanks to the adoption of fuel
injection. It is light and agile handling, even in congested
urban traffic.

A newly developed 150cc fuel-injected engine is characterized by its

breathtaking pick up. Its sporty-looking tandem seat provides great
comfort and the separated light handle increases ease of use. Its
design balances the relation between functionality and styling with
fully-updated sharp and compact lights, and an innovative multi-
functional LCD meter. Compared to the standard model FZ, the FZ-S is
also equipped with an aerodynamic meter visor that emphasizes the
dynamic impression more. With regard to its color and graphics, we
aimed to give a premium look which is appropriate for our top model
as well as highlighting its new form. we managed to give both a tough
and an innovative impression that highlighted the models advanced
technology. The electric circuit motif expresses a neo-futuristic image
on the FZ-S, while the FZ simply expresses the model characteristics.

INDIA DESIGN MARK 133

2015
MARUTI SUZUKI
CELERIO
INDIA LIMITED
SUZUKI DESIGN STUDIO
The Celerio is a complete package designed in accordance with the
expectation of the India customer, who want most out of their cars.
An excellent combination of the AMT transmission coupled with
K-Next engine and Drive-by-wire technology that returns best in
class mileage with excellent driving experience.

Celerio is the only car in Indian market to offer the latest 4th
generation AMT transmission at the most affordable price tag. With
combination of this transmission, K-Next engine, and Drive-by-wire
technology with smart space utilization and excellent aesthetic appeal,
the Celerio is arguably the best vehicle in its segment, to achieve
excellent performance norms clubbed with most competitive price tag.

INDIA DESIGN MARK 135

2015
TOYOTA MOTOR
ETIOS CROSS
CORPORATION
IN-HOUSE DESIGNERS
The Etios Cross is a 5 passenger cross over version of the Etios
Liva hatchback. Its rugged and aggressive looks appeal its active
and outdoor orientation with the intention of attracting young
customers. In contrast to its offroad look, the interior has a more
cultured and refined feel.

Its rugged and aggressive offroad look is enhanced by a bold front grille
with silver grille guard and foglamps with integrated indicators. The
side profile is very muscular thanks to the distinctly designed silver
coloured side claddings and wheel arch fenders. It is also equipped
with silver painted roof rails, roof spoiler and diamond cut 15 inch alloy
wheels. beneath all the ruggedness, the interior has a more elegant
look. It features a plush piano black instrument panel and a matching
armrest. The ergonomic seats are covered with premium sporty fabric
with stylish stiches and the steering wheel is leather wrapped.

INDIA DESIGN MARK 137

2015
STAR CITY +
TVS MOTOR COMPANY LTD
RAVI KUMAR GOKA BALU
The TVS Star City+ is an entry level 110cc commuter motorcycle for
the ‘entry level style seeker’ to realise that he has moved to the
urban scenario of commuting. This product, is a modern commuter
for the entrepreneur with a dash of style. Undoubtedly, the ‘Star
City +’ is the culmination of STYLE meets PERFORMANCE in the
commuter entry level segment of motorcycles.

The Star City+’s first and foremost goal was to offer performance with
style, in a market flooded with multiple choices in the segment. hence,
to meet this demand, TVS has stepped into the new design language of
‘continuous flow motion design’. The body of the motorcycle has been
carefully chiselled and toned to give it a solid, muscular yet a flair of
‘stylish vehicle’ look. The tank is specially designed with a carved knee
recess for comfortable ergonomics. The headlamp and the tail lamp
have been given a very generous volume for better and controlled light
flooding. The seat is designed to give the utmost level of comfort with
a stylish dual texture. The 3D chrome brand logo adds a premium feel to
the entry level commuter.

INDIA DESIGN MARK 139

2015
TVS SCOOTY
TVS MOTOR COMPANY
ZEST 110
LTD.
ELIAS C ABRAHAM
TVS Scooty Zest 110 is created keeping the requirements of
new-age Indian women in mind. While the vehicle dimensions
complement her riding ergonomics, its superior performance
propels her ahead of everyone. With best-in-class pick-
up, handling, storage and mileage - the scooter excels in all
departments like its confident rider.

Scooty Zest 110 is designed to make every ride full of fun, excitement,
Comfort with best-in-class mileage. It offers a unique balance of
paradoxical user needs. It is designed to marry best power delivery
with best fuel efficiency, largest storage space with right compact size.
Car-like back-lit speed-o-meter, sharp and bold boomerang profile,
leaf-shaped mirrors, bold metallic colors make the scooter one of
the trendiest in the category. Pragmatic features like the patented
Econometer, patented EaZy* Center Stand and Long-idling indicator
ensures maximum utility every time.

INDIA DESIGN MARK 141

2016
DILIP CHHABRIA
AVANTI
DESIGN PVT LTD
DILIP CHHABRIA
Avanti - India’s first indigenously designed and developed super car
in Sports car category. With Race-bred Renault Sport engine this has
the best acceleration with Sports car style appeal and its exterior
Design stuns over other imported cars. Avanti is highly gleaming as
a value-for-money product.

The two-door coupe has superb style appeal and is based on space
frame architecture and with considerable use of lightweight materials.
What sets us apart from the rest is the spectacular styling, complete
carbon fibre body, high strength chassis & the power unit with best
power to weight ratio. With its 2000cc engine rear wheel drive, it gives
massive thrust of power starting below at 1800rpm and excite you with
thrilling ride. DC Avanti specially designed for Indian Roads with large
ground clearance of 170mm which gives edge over other sports car. The
vehicle with its aggressive and elegant exterior design gives you pride
of ownership of a designed and Make In India product.

INDIA DESIGN MARK 143

2016
MARUTI SUZUKI
INDIA LTD
ALTO K10
MARUTI SUZUKI INDIA
LTD DESIGN STUDIO
The ‘Alto K-10’ is an A-mini segment compact and peppy city
car that’s designed to offer inviting and spacious interiors in a
appealing exterior design. Even with a small footprint, it offers
visual presence similar to vehicle from one higher segment.
1000cc K-series engine add to the joy of driving.

The Alto-K10 sports a bold new look. The sharp aerodynamic lines
running along the side, sweptback headlamps compliment the
sportiness of the car. The energetic lines, flowing curves and exciting
play of surfaces with the new piano black finish make the interior
seem more premium and sportier. Overall compact design with unique
packaging provides ample space along with excellent city as well as
outdoor driving experience, thereby making it possibly the best entry
level compact hatchback. The vehicle gives the buyer the satisfaction of
excellent bang for their buck. Ownership experience is further enhanced
by Maruti Suzuki’s excellent after-sales service and best resale value.

INDIA DESIGN MARK 145

2016
INDIA YAMAHA MOTOR
SALUTO
PVT LTD
MR. HIROYUKI HISHIKI
Saluto is a 125cc family motorcycle, a reliable partner in the
daily lives of Indian customers with its high level of practicality
and mileage at an affordable price. Customers may share this
motorcycle among family members and friends for office
commuting purposes, family drop offs & pickups, or shopping.

For the comfortable tandem riding, especially for women who often ride
side-saddled on the tandem seat, a wider seat and a smooth finished
grab-bar in a shape that is easy for women to grab is developed. Plastic
resin tank cover is newly arranged around the fuel tank, to reassure
the modern design which cannot be achieved with iron tank. The Full-
enclosing plastic resin chain case protects the chain from water and
mud. The aerodynamic front cowl incorporates a headlight that obtains
sufficient light quantity. To create the model’s highly innovative appeal,
the side cover is accented with a striking boomerang-shaped motif. To
achieve the best fuel economy in the 125cc class* the model employs a
newly-developed light weight compact engine. The front tire features
a newly developed internal (carcass) structure to increase rigidity. The
riding position has been meticulously designed to minimize fatigue
even in longer rides.

INDIA DESIGN MARK 147

2016
INDIA YAMAHA MOTOR
FASCINO
PVT LTD
MR. NORIHIKO KAMIYA
Fascino has been developed as a unisex scooter model based on a
rich and classy modern-retro concept. While offering all the basic
performance expected of a quality scooter, the model features
include a stylish body designed to make it an enthralling leader
within the trend of fashionable scooters.

Plastic resin parts makes this model the lightest of any Yamaha scooter
for Indian market, at 103 kg (as of February 2015), providing ease of
handling and push-walking. The painted exterior parts of the front and
rear stand out independently but they also flow together to create a
unified silhouette, which reminds you of a woman’s stylish high-heeled
shoe. Its distinctive and beautiful character line communicates the
dynamic and glamorous look of the body as a whole and expresses Neo-
classic feel that is different from a conventional classic style. A newly
designed muffler that achieves excellent environmental performance
and silencing performance has been adopted as well. User-friendly
functions such as large storage space, convenient small- pocket and a
seat that is easy to mount and dismount are specially designed with
Indian lifestyle in mind. New seat design with plenty of cushioning and
footboard designed for good leg reach to the ground make the scooter
user friendly.

INDIA DESIGN MARK 149

2016
MAHINDRA
M/S. MAHINDRA TWO
GUSTO
WHEELERS LIMITED
HEMANT PRABHUNE
The ‘Mahindra GUSTO’ is a gearless scooter with distinctive visual
character and innovative features, such as ‘seat-height adjustment’
and a ‘quick-storage pocket’. These features, along with a ‘remote
key’ and ‘find-me’ lamps provide additional convenience to riders.
This 110cc segment scooter is tuned for best-in-class handling,
stability and ride comfort.

The powertrain in the ‘Mahindra GUSTO’ is a 4-stroke, 109.6cc M-TEC

engine producing 6kW@7500rpm (equivalent to 8.16PS) and a maximum
torque of 9Nm@5500rpm and has a CVT transmission, with an electric
start. The vehicle has a 6 litre fuel tank capacity, a ground clearance of
165mm and is shod with 12” wheels with tubeless tires which enhances
stability at higher speeds and riding safety vis-à-vis 10” wheels and
tube-type tires. The front suspension is ‘telescopic type’ and rear
suspension is ‘Coil Type Hydraulic’. The ‘Adjustable Seat Height’ feature
offers a rider saddle height of 735mm/ 770mm in lower/ upper positions
respectively. The ‘Kick-Start’ lever is a ‘Front Kick Type’. A ‘Guide-Lamp’
provides front lighting for a few seconds after engine is turned off,
helping riders in the dark. The scooter is offered in seven colours such
as ‘Volcanic Red’, ‘Iceberg White’, ‘Galactic Black’, ‘Magnetic Magenta’
and ‘Organza Silver’ amongst others.

INDIA DESIGN MARK 151

2016
M/S. MAHINDRA TWO
MAHINDRA MOJO
WHEELERS LIMITED
YOGARAJA V
The ‘Mahindra MOJO’ is a bike for riding enthusiasts who like riding
long distances; with a unique visual and response character, in
the 300cc segment. Tuning of the powertrain for a ‘flat torque
curve’, trail optimization for superior straight-line stability and its
distinctive silhouette provides riders the experience they desire.

The powertrain in the ‘Mahindra MOJO’ is a single cylinder, 4-stroke,

294.7cc, liquid cooled EFI engine with producing 20kW@8000rpm
(equivalent to 27.2PS) and a maximum torque of 30Nm@5500rpm with
a 6-speed gearbox. The vehicle has a 21 litre fuel tank capacity (long
distance between fills), a ground clearance of 173.5mm and is shod with
17” wheels and ‘Pirelli Diablo Rosso II’ tubeless tires. Front suspension
is upside down forks with 143.5mm travel and the rear suspension is
a ‘gas-charged mono-shock’ with 143mm travel. Front (320mm) and
rear (240mm) disc brakes provide braking. The silhouette of the bike
is achieved while ensuring a riding posture which is comfortable on
long journeys, a chiselled shape of the tank, twin headlamps with LED
guide lamps, Aluminium die-cast side panels, a naked frame, premium
badging and twin exhausts with a distinctive note. The bike is offered is
three colours Viz.: Red, White and Black.

INDIA DESIGN MARK 153

2016
MARUTI SUZUKI INDIA
LTD
CIAZ
SUZUKI MOTOR
CORPORATION
‘Ciaz’ is a Premium C-Segment sedan which carries a very distinct
Design Language carried over from Suzuki’s concept “Authentics”.
Well balanced proportions package a versatile interior space. Best
in class features & excellent drive and handling, with premium
exterior and interior details make it appealing to all generations
of users.

The concept authentics expressed “Sporty x Elegant” with its long

wheelbase and an unconstrained form with its overall height kept
low, as well as its strong character line which gives a wind-cutting
image along with a rich and fine curved surface. Ciaz has been derived
from the concept authentics and it retains the right balance of power
performance and environmental performance with emotional and high
quality design. High quality interior finishes & trims with ample usable
space and Utility features provide a significant step-up for brand Maruti
Suzuki. All this gives customers a Unique value that makes it a strong
competitor in its segment. With the 90PS k-14 engine, Ciaz gives the
buyer the satisfaction of excellent driveability thereby making it overall
a complete package.

INDIA DESIGN MARK 155

2016
HERCULES
TROOPER
TI CYCLES OF INDIA
SUSHANT JENA
Hercules Trooper is for young boys (12-14 Yrs) who dream of one
day going out there in their camo outfits, wielding powerful guns
and simply destroy the opposition. It’s macho and rugged frame,
Star shaped gazette plate and the utility bag fixed in the integrated
carrier gives modern warfare look.

Modern warfare theme based frame design inspired from battle tanks
and weapons. The cues for the design have been taken from the war
games and movies like Battlefiel. Expendables. etc. through which the
TG relates to military. Rugged design with chunky tubing. This makes
the bicycle stronger and increases the overall visual volume and
amplifies the macho look/military attitude. A military themed canvas
utility bag is given on the integrated carrier. This is a segment first
offering in the Indian market. Larger Head Tube makes the steering
more stable and strong. Apart from functional benefits, this definitely
adds to the aesthetics by giving better proportions with the tubes
joining the head tube. Patented Turbodrive crank gives both power and
comfort. Under-lacquer HRCS decals with matte lacquer over it give a
better military feel. It gives a superior finish and longer life also.

INDIA DESIGN MARK 157

 INDUSTRIAL
EQUIPMENT
2015

2016
AIRMON
MOBISTACK
SF SONIC FOUR WHEELER BATTERIES
CORONA TREATER
EXIDE FOUR WHEELER BATTERIES
EASY2CLEAN HOSPITAL FULL FACE MASK
EXIDE INVAGO
BOTTLE TOP DISPENSER
MARSHALL B PACKAGED STEAM BOILER
ANAESTHESIA WORKSTATION
ART STORAGE SYSTEM
METALICA DISTRIBUTION BOARD
MODULAR CLIP ON SHELVING
KMW MEGA T 15
LOWEST LIFE CYCLE COST SERIES PUMPS
11T SOIL COMPACTOR
INDUSTRIAL HAND GLOVES
KRUPA - PUVA PHOTOCHEMOTHERAPY UNIT
INDUSTRIAL WORK WEAR
LAZER NXT
METER FOR VOLUMETRIC MEASUREMENT
PMP DUAL WAX INJECTION PRESS
MAGNUS DIGITAL

INDIA DESIGN MARK 159

2015
FORBES MARSHALL
PVT. LTD.
KUNAL GHATE &
AIRMON
IN-HOUSE
DESIGN TEAM
Forbes Marshall’s AirMon Flowmeter is an innovative cost-effective
flow metering solution for monitoring of compressed air on plant
lines. Its microprocessor-based electronics features software
designed jointly by a team of flow metering and compressed air
experts. This gives you the most accurate solution for compressed
air utility metering.

A form that is appealing and distinctly different from similar products

in the market. unique form, design detailing and eye-catching silver-
blue colour combination makes it stand out in actual application area.
Clean fascia with silver & blue colour overlay for branding. Airmon
being a small product does not have a separate handle to hold but the
nozzle with ribs itself helps to have excellent grip. Ribs on the nozzle
look aesthetically pleasing giving overall rugged look to the product.
User-friendly design with hinged lid-ease of wiring, Power switch with
LED indication for ease of commissioning, Protective fascia over the
electronics with a slot for easy configurator access, no local display on
the product considering the actual need of the end user, Tilted gland
entry for cables to avoid any dripping of water / condensate inside
the housing.

INDIA DESIGN MARK 161

2015
GODREJ & BOYCE MFG.
MOBISTACK
CO. LTD.
V. NAGENDIRAN
Mobistack is a moving rack in which aisle is created only where
it is needed against multiple aisles in conventional rack. Rack
is mounted on movable knock-down undercarriage. The hand
operated drive unit of the system works with an effort less
than 3 kg.

Modular undercarriage that is assembled at site. The modules are fully

bolted without any welding. This helps in handling of the modules
across the supply chain. Being modular extension of existing unit is
possible with supply of new components. Drive unit designed to ensure
minimum effort to the user. Drive unit handle that always rests at the
bottom. unidirectional clutch mechanismof drive unit keeps the handle
in bottom position during idle conditions ensuring aesthetics. Drive unit
handle made of plastic rotates freely and reduces strain on the hands.
Fully Cladded system ensures safety of goods against pilferage. Lock
and release mechanism for drive unit. One has to necessarily operate
this knob which will prompt the user to look into the aisle while
operating the unit. This ensures no accidental injury to the user.
In-built visual indicator of drive unit indicates the state of the system,
locked or open.

INDIA DESIGN MARK 163

2015
SF SONIC
BATTERIES FOR
EXIDE INDUSTRIES
LIMITED
FOUR WHEELERS
TICKET
DESIGN PVT. LTD.
‘SF Sonic Flash Start’ range of batteries are automotive batteries
for cars. They store power for ignition etc. The battery, placed
under the bonnet, has to sustain harsh conditions. New design is an
attempt to create a new visual language for series of batteries with
enhanced usability and handling.

‘SF Sonic Flash Start’ range is a completely differentiated new range.

Brand styling features bold forms around the product edges, which
help in reinforcing the enclosures and add strength, while giving a
unifying look. Custom designed leather surface texture has been used
as an additional process for a premium look and deter counterfeiting.
Graphics designed to integrate with the product skin making it
inseparable. The embossed instructions on top are everlasting ensuring
communication without the fear of peel off or fading. Batteries have
flushed pole protectors. In batteries with protruded poles the covers
double up to provide a stable stacking platform as well as protect
the poles. The batteries can be lifted by well rounded handles. new
handles have improved grip, despite the limitations posed by standards.
Sealed better with double layered protection. The side venting ensures
functional vents under dusty environments.

INDIA DESIGN MARK 165

2015
EXIDE MILEAGE
FOR FOUR
EXIDE INDUSTRIES
LIMITED
WHEELERS
EXIDE INDUSTRIES
LIMITED
Exide ‘Mileage’ are brand new automotive batteries for cars. They
store power for ignition etc. They live under the car bonnet and
survive harsh conditions of vibration, dust and heat. New design is
an attempt to create a new visual language for series of batteries
with enhanced usability and handling.

‘Mileage’ range of batteries is a differentiated bold statement by

exide. Brand styling features bold horizontal ribs around the product
edges and surfaces, which help in reinforcing the enclosures and
add strength, while giving a unifying visually enhance appeal. Custom
designed surface texture has been used as an additional process for
premium look and deter counterfeiting. Graphics designed to
integrate with the product skin making it inseparable. The embossed
instructions on top are everlasting ensuring communication without
the fear of peel off or fading. Batteries have flushed pole protectors.
In batteries with protruded poles the covers double up to provide
a stable stacking platform as well as protect the poles. Batteries
can be lifted by well rounded handles. new handles have improved
grip, despite the limitations posed by standards. Sealed better with
double layered protection and side venting ensures functional vents
under dusty environments.

INDIA DESIGN MARK 167

2015
EXIDE INDUSTRIES
LIMITED
EXIDE INVAGO
SUBHANKAR
CHAKRABARTY
Torr Tubular Batteries Designed specially to withstand long and
frequent power interruptions. Battery with castor wheels for free
movement. Top Mounted Tray on the battery casing itself to house
UPS / Inverter. The Tray can slide to facilitate topping up / filling
water and do servicing easily. Bare minimum foot-print/size.

Superior Technology: Exide Torr Tubular batteries come with proprietary

alloy and active mass formulation leading to longer life and higher
performance. Unique Usability Feature: First time in the Inverter battery
segment, exide comes with a battery with wheels for easy mobility and
a top mounted tray to accommodate the inverter. Battery on castor
wheels: product can move freely, no need to drag or lift the product.
Top mounted tray to house the home UPS, no need for external casing
to house the home UPS / Inverter. Sliding Tray to facilitate easy topping
up, no need to take out the battery from cabinet while topping up with
battery grade distilled water. The electrical connections are secure
and hassle free. Optimization: The customer does not need to buy a
separate cabinet or furniture to accommodate the inverter and the
complete system is aesthetically designed.

INDIA DESIGN MARK 169

2015
MARSHALL B
PACKAGED STEAM
FORBES MARSHALL
PVT. LTD.
BOILER
AMOD GIJARE AND IN-
HOUSE DESIGN TEAM
Forbes Marshall B Packages steam boilers are three pass wet back
automatic boilers which are at the heart of any process industry.
These boilers are 24x7 machines which provide a continuous supply
of the driest steam from least amount of fuel and floor space.

Packaged boiler – Plug and play system: Marshall b boilers are Pre-
assembled, Pre-wired and Pre-insulated which reduces the on site
installation efforts and time. Compact design: The box Design Marshall
b boilers use lazer cut, bend Sheet construction which directly fits on
the boiler frame and also adds to precise and compact aesthetic appeal.
User friendly design: The intiuative mimic design on the control panel
and automatic function ensures quick and easy understanding with
efficient boiler operation. Single front and rear hinged door design gives
clear and instant access for maintenance. The dual tone Red and black
colour combination is used to denote power, heat, energy with the
stability and robustness of the balck.

INDIA DESIGN MARK 171

2015
ART STORAGE
GODREJ & BOYCE MFG.
SYSTEM
CO. LTD.
V. NAGENDIRAN
Art storage system is designed for painting storage in art gallery,
when they are not displayed. This ensures safe storage along with
ease of access and provision to handle any size of painting. In closed
condition, the system looks like a cabinet suiting the ambience of an
art gallery.

The system has a set of pull out trolley that move in and out. The
superstructure is a mesh construction which enables hanging of
paintings from 2’x2’ till 8’x8’. Guiding mechanisms enclosed within the
cabinets ensures no protrusion in working aisles. Undercarriage has
three pairs of wheels, two pairs constantly guided on rails and one pair
running on floor enabling 90% extension without external guidance.
The profile of floor wheel ensures line contact reducing effort required
to operate. Clad enclosure gives a secured cabinet feeling, yet ensuring
air circulation, important for canvas paintings. Brackets and straps
to secure paintings. The brackets can be oriented in four 90 degree
orientations to secure the painting. adjustable nylon straps ensure
further restraining of paintings during trolley movement. Anti-tilt
mechanism ensures safety in operation. Top rollers and bottom stepped
wheel-rail pair ensure that the trolley never derails. H-type handle
ensuring ergonomics.

INDIA DESIGN MARK 173

2015
MODULAR CLIP
GODREJ & BOYCE MFG.
ON SHELVING
CO. LTD.
V. NAGENDIRAN
Modular clip on shelving is a storage system that can be configured
as modules in all three planes. The shelves are mountedon load
bearing posts by ‘clip-on’ connections avoiding usage of bolts &
nuts which enables level changes within 1-2 minutes. Designed as
per latest European norms.

Uniquely profiled and slotted 10 bend upright post designed to have

no torsional or distortional effects. This innovative post is designed
to perform multiple functions like load bearing, holding shelf in
place, holding clads in place, enabling fixing of walkways in multi-tier.
Multiple slots in the upright post offers flexibility in level heights that
makes the system suitable for Skus of varying range of dimensions.
Integral beam panels with unique 14 bend profile, designed to have
improved stiffness at reduced sheet thickness. The corners of the panel
are prevented from opening out by means of a tongue and slot. Slip-
on stiffeners for enhancing load capacity. The stiffeners are simple
channels that can be inserted and mechanically locked with the panels
without any tool or additional fastening. Specially designed clips ensure
that the panels are securely connected to the upright post.

INDIA DESIGN MARK 175

2015
LOWEST LIFE
CYCLE COST
SERIES PUMPS
KIRLOSKAR
BROTHERS LIMITED,
(LLC)
KIRLOSKARWADI
PRASAD KULKARNI
SCT200/38L is Lowest Life Cycle energy efficiency Centrifugal
horizontal SplitCase Pump, used for utility applications, which
gives sustainable efficiency andsaves the energy consumption
by reducing frictional losses and wear and tear inthe pump.
SCT200/38L pump is having longer MTBF which avoids
maintenanceand loss of production.

It gives sustainable efficiency with less power consumption, less

wear at tear and less frictional losses. Longer Mean Time Between
Failure. For less wear and tear in the pump, Bearings are taken closer
to Impeller to minimize the deflection and in turns reduce the wear
and tear between Impeller and wear Ring. Rigid stainless steel shaft is
also used to improve life. Drinking water approved Coating is provided
on hydraulic portion to improve surface finish. In conventional pump,
there is drop in pump efficiency from 1 to 3% every year due to which
there will be more power consumption whereas in lowest life Cycle
Cost series pumps, there is drop in efficiency by 0.25% only every year.
Payback period of pumps is within one and half year due to sustainable
efficiency. During maintenance, easy to dismantle and assembly within
shorter time without disturbing suction/delivery piping and motor.

INDIA DESIGN MARK 177

2015
INDUSTRIAL
HAND GLOVES
MALLCOM (INDIA)
(MFKB)
LIMITED
SUVABRATA PAUL
Medium fully dipped nitrile glove. Cotton interlock liner. Knitted
wrist 70mm /- 5mm. Excellent durability. Close and comfortable
fit. Good resistance to fuel oils, chemicals. This glove complies
with the European directive 89/686, notably regarding ergonomics,
innocuousness, comfort, ventilation and flexibility, with
EN420:2003 A1 1009, EN388:2003 ([Link]).

Because of tremendous versatility, hands are exposed and susceptible

to many types of injuries. The need of hand protection should be
assessed by conducting an assessment of potential workplace hazards.
There are four interconnected factors that are to be considered while
selecting the best form of hand protection for the intended work. Type
of hazards present in that particular environment, nature of task, user
comfort, workplace conditions like surface/ambient temperature etc.
This glove is meant for smooth and excellent functioning at workplaces
considering the above mentioned factors. Most importantly this product
ensures user safety and comfort without compromising on the safety
guidelines. The ease of usage and customized design options provide
the user a wide array of option to select the best fit for him. Moreover
the product is ergonomically designed to ensure best performance
results even after prolonged usage at a stretch.

INDIA DESIGN MARK 179

2015
INDUSTRIAL
WORK WEAR
(GOTLAND)
MALLCOM (INDIA)
LIMITED
SUVABRATA PAUL
Bi-Colored Coverall in Blue and Navy Combination. Front concealed
zipper with flap secured with snap button. Top pocket flap attached
to the front yoke. Collar, front and back yoke, upper part so sleeves,
cuff, waist belt, leg pocket, back pocket, rule pocket. Side pocket
border in contrast color. Left sleeve with pen a pocket.

This Industrial Work Wear (Coverall) is designed to counter common

industrial hazards liketemperature stress, cut, visibility and chemical
contact depending on the grade of the hazard presentin that
environment. This ergonomically designed product takes care of the
safety requirements at the first. Simultaneously it also looks into the
aspects like user comfort ability for longer duration of usage, the design
aesthetics part and the ease of usage. every step has been taken to
ensure that the product helps the user to work safely with a comfortable
feeling. The design aesthetics are managed in such a way that it
gives the wearer a comfortable feeling and satisfaction from usability
point of view. being a worker, wearing a safety glove, which keeps
him protected at the workplace, is of paramount importance. Thus the
product needs to be designed to give the best possible protection to him/
her and simultaneously ensure that user comfortableness and product
performance are delivered use after use with consistency. we believe that
these factors boost up the employee morale and form an integral part
their attire and thus an emotional connectis developed.

INDIA DESIGN MARK 181

2015
METER FOR
VOLUMETRIC
MEASUREMENT
NEOGI TECHNOLOGIES (FLOW METER) MODEL SP002
AND RESEARCH
PRIVATE LIMITED.
IN-HOUSE
NEOGI Brand flow meter dispense oil to customers doorstep, even
to remote areas with ease and accurate measurement (+/-0.1%).
Perfect for Mobile Diesel Browser. Generates employment. Reduces
wastage and pilferage to a high extent. Environment friendly and
saves foreign currency. Completely covered by our after sales
maintenance service.

This indigenous flow meter is equipped with high accuracy (+/0.1%). It

is designed with a vision of reaching out customers at their doorsteps
even in remote areas. Compatible with either 12V DC Battery operated
BLDC motor with pump or PTo operated pump, and perfect for mobile
dispensing unit. Can be applicable for static condition also. Must
for defence and railway sector, Infrastructure development, Mining,
heavy machineries, cement, tea, and other oil consuming industries.
Controls fuel dispensing by reducing wastage and pilferage, saves
foreign currency and an import substitute product. Very easy
installation, maintenance and field calibration. Approved by Dept. of
Legal Metrology, Govt. of India. Suitable for batch and series operation,
equipped with non reversible totalizer for cumulative data. Suitable
for diesel, kerosene, LDO, furnace oil, mineral oil, vegetable oil and
solvents. Generate employment in urban/rural areas.

INDIA DESIGN MARK 183

2015
SAHAJANAND
TECHNOLOGIES
MAGNUS DIGITAL
PRIVATE LIMITED
MUNJAL GAJJAR
Magnus Digital is a machine vision based CNC measurement and
planning machine for Rough diamonds. The Magnus Digital is having
high- resolution colour digital camera, Multi-Zone Illumination
system, a compact laser-source for marking and rugged yet eye
pleasing body. It is the best and most popular Indian diamond
planning machine.

Integrated Designed Solution for process automation: Magnus

Digital is designed to support automation by seamless exchange of
data with subsequent processes like diamond planning, cutting and
polishing. Highly aesthetic and world class design: Magnus Digital is
providing the highly-attractive looks and advanced design solutions
with scratch-resistant and compact aluminium-body, which offers
optimum ergonomics with enhanced usability. User Friendly with Highly
Intelligent Operating Software: The final MMI is offering easy access to
all features, by giving access to any feature within 3 clicks. Multi-Zone
Illumination System: The Magnus Digital is having special designed five-
zone lightning and compact laser source for marking.

INDIA DESIGN MARK 185

2016
NARROW
WEB CORONA
TREATMENT
PBJ INDUSTRIAL
SYSTEM
ELECTRONICS PVT. LTD
ROHIT DESHPANDE
IEEC’s Narrow Web Corona treating station is specially deign for the
surface treatment of Labels prior to Printing /coating application.
The unique Push-Pull cartridge design help in easy treading of the
substrate and also helps in easy maintenance of Electrodes. Ceramic
electrodes help in treatment of all kinds of substrates.

Push pull design electrode cartridge. Proper dielectric distances from

the live points. Fuse clip high tension connection design. Rust proof
cartridge sliders. Idler rollers for ease of treading and maintaining
proper wrap angle over the treater roller. Roller integrated pulse target.
Stainless steel covers to avoid oxidation from Ozone contamination.
Assembly open switch with interlock. Side frame as well as cantilever
mounting structure. Easy mounting in any direction. Tin copper braided
HT cable with gland conection.

INDIA DESIGN MARK 187

2016
PNEUMOCARE’S
EASY2CLEAN
HOSPITAL
NON INVASIVE
VENTILATION
PNEUMO CARE
MASK
HEALTH PVT. LTD.
DEEPAK CHANDER
Easy2Clean Mask is a new patient interface used in ICUs to provides
conduit access to lungs for a ventilator in patients of respiratory
insufficiency. The mask provides a comfortable leak proof fit on the
patients face reducing nasal bridge injuries and increasing hygiene
in the mask itself.

Nasal bridge abrasions are virtually eliminated by the unique kink

on the limb connecting to forehead. Cushion locks allow mask to
be cleaned effectively in case patient has copious secretions. The
Headgear is made of breathable material, stretchable and very
comfortable to patient for long term use. Easy2Clean Mask is one of the
lightest masks in the international market, about 100 gms only. Patient
safety is paramount, and frame clip will automatically prise open in
case of emergency, Special anti asphyxia valves allow the patient to
breath in case of ventilator failure. The mask is capable of connecting
to a) Oxygen input (b) CO2 monitor and(c) mask pressure interface.

INDIA DESIGN MARK 189

2016
BEATUS BOTTLE
TOP DISPENSER
MICROLIT
ATUL JAIN
Beatus Bottle Top Dispenser is a general purpose laboratory
instrument. It is designed for safe, accurate and convenient way of
dispensing wide range of chemicals, including hazardous liquids,
directly from the bottle. Innovative features and cosmetics make it
superior to the existing competitive products in the market.

Contemporary design: Contemporary, ergonomic design with prominent

contours and silk surface finish makes it as the best looking dispenser
available in the world as per users vote.
Volume Adjustment Knob: Specially designed volume adjustment Kknob
with 180 rotation for easy and effortless volume setting. Re-circulation
valve (Concealed diverter valve): Concealed diverter valve integrated with
main valve assembly prevents loss of reagents during purging.
Springless Valve: Specially designed springless PTFE valve eliminates
all problems related to spring like jamming due to chemical deposition
and reactivity with strong chemicals.
Adjustable Delivery nozzle: Angle of delivery nozzle can be changed
to adjust dispensing angle, which facilitate dispensing ease in all
demanding laboratory conditions.

INDIA DESIGN MARK 191

2016
ANAESTHESIA
MEDION HEALTHCARE
WORKSTATION
PVT. LTD.
NEODES DESIGN TEAM
Asteros Royale range of Anaesthesia workstations is a complex
system which enables anaesthetist to safely administer anaesthetic
drugs or gases to the patient to keep him or her unconscious
without experiencing distress and pain. It also facilitates
monitoring of vital patient parameters during surgery along with
automatic respiratory assistance (ventilation).

Asteros Royale gives an access to high end sophisticated technology at

very affordable cost, still maintaining higher safety & manufacturing
quality. This encourages even the smallest Hospital to invest which
will minimize the risk to the patient and caregiver. Intuitive usability &
extensive flexibility in providing highest level of anaesthesia delivery.
Ergonomically designed ventilator with multiple modes allowing makes
it useful in all types of critical patient scenarios. The compact design
allows faster and efficient workflow into the smaller spaces of hospitals
which is the prime concern in India. This results in increased efficiency
of overall surgical process and reduced mental load on the anaesthetist.
The modular design is expandable from entry level anaesthesia system
to complete works station with inbuilt ventilator designed to appeal
and invite the technicians to carry out & monitor process without
any fear. It makes him comfortable, confident and motivated while
managing the complex system. The minimal formal, robust yet trendy
elements make the product more authentic in the buyer and end users
mind. The sophisticated product appeal gives a sense of safe and high
end life saving device.

INDIA DESIGN MARK 193

2016
METALICA
DISTRIBUTION
BOARD
HAVELLS INDIA LTD.
SHILPA PANDEY
Metalica DB started from a new trend of modern interiors which
demand that a distribution board should blend perfectly with
other decorative elements of modern interiors. Metalica DB is
designed with simple magnetic lock to ensure superior user
experience. This Premium range of distribution boards has royal
metallic and other decorative finishes like wood, marble which
complements your Interior.

The premium metallic finish, specially designed curved surface on the

front cover and “Pull to Open” type magnetic door handle reflect that
even the smallest of detail has been perfected to ensure superior user
experience. The provision for split neutral to provide for two different
types of power supply is again a testimony to our extensive research
and customer understanding. First time ever Distribution boars are used
as a decorative element of interiors which become trend setter product
in the market. Simple sheet metal process with the combination of
small injection moulded channels are used to make product cost
effective. Metalica gives choice of different kind of finishes with
different colours which can go with your modern interiors of homes,
malls, offices, factories, terminuses etc. The modular design gives a
provision to replace the front door when it is old or damaged.

INDIA DESIGN MARK 195

2016
KIRLOSKAR OIL
KMW MEGA T 15
ENGINES LTD.
KOEL DESIGN TEAM
Kirloskar KMW Mega T 15 Power Tiller is exclusive machine which
is useful for agricultural application. It is designed and developed
in-house based on Indian agricultural requirements. Basic features
of the KMW Mega T 15 are Safety, Comfort, Utility & Pride. It is well
accepted in Market.

Based on agricultural requirements and current issues faced by Power

Tiller customers KOEL Design team worked out entire design work of
KMW Mega T 15. Following are the main focus areas: Safety of the
customer / user with hydraulically actuated transmission brakes;
Comfortable usage for long working hours with easy ride on / off
arrangement & to avoid drudgery which is being faced by customer
with current Power Tillers in market; Utility - Usage of KMW Mega
T 15 Power Tiller in addition to agriculture - With the help of Side Power
Take Off (PTO) arrangement in addition to the agricultural requirement,
KMW Mega T 15 Power Tiller can be used for Water Pump and Sprayers
to ensure high returns to customer on his investment. Pride - Unique
styling to ensure Pride to have KMW Mega T 15.

INDIA DESIGN MARK 197

2016
L&T 1190D
- 11T SOIL
L&T CONSTRUCTION
EQUIPMENT LIMITED
COMPACTOR
MR. SURESHKUMAR
SUNDARARAJAN
L&T 1190D is compaction equipment, used for increasing the
load bearing capacity of soil by vibratory ramming. Higher
operating mass and optimized exciter provides best compaction
& productivity at lower fuel consumption. Best serviceability
and operator comfort are key features, providing easy and safe
operation. Machine profiled for safety and rugged look.

Novel design of exciter shaft (under patent) demands low torque and
consumes lesser fuel. Over and above, optimally selected pump and
dual displacement motors combination provide 3rd speed for steeper
climbing. Naturally occurring Hematite filled front chassis & water
ballastable tyre and drum, result in less steel usage and lower carbon
footprint. Higher drum shell thickness provides higher static linear load
& longer wear life. Judicious use of anti-vibration pads E.g.: on steering,
platform and drum, ensures good operator comfort & longer duration
of operation. Emergency stop with auto braking feature ensures safe
operation. Fresh air draft created over the operator by engine suction
fan enhances operator comfort. All replaceable & service points are
located at accessible place from ground to improve serviceability. Easy
ingress & egress with 3P contact. Overall machine with bulky-front and
sleek-rear, which is inspired from bull is providing productive and agile
feel to user.

INDIA DESIGN MARK 199

2016
KRUPA - PUVA
PHOTO
CHEMOTHERAPY
KRUPA MEDI SCAN
UNIT
UNIVERSAL
DESIGNOVATION LAB LLP
Krupa whole body PUVA chamber has triangular aesthetic curve
shape that gives homogeneous irradiation and shorter treatment
time. HMI microprocessor based control unit within built programs
for different dosage and guide. This is truly design for assembly,
easy to operate and easy to transport design.

With unique triangular radius shape provides homogeneous irradiation

due to its special structure results in shorter treatment time. Triangular
shape base ensure uniform distance between source and the patient
that leads to homogeneous irradiation so the treatment time is shorter.
PUVA is a combination of UVA light and a chemical called psoralen (P).
With unique triangular radius shape provides homogeneous irradiation
due to its special structure results in shorter treatment time. Electric
choke unit is at the bottom of the structure below the standing
platform which can be retracted by slider arrangement. Irradiation time
monitoring and control by inbuilt Dosimeter. High quality mirror type
reflector to ensure maximum irradiation. Smart electronic integration
and logical automation help to monitor and control dosage. Design for
Safety for that the cabin has a separate main switch, built-in circuit-
breakers, an emergency stop button for the patients and an operating
hour meter.

INDIA DESIGN MARK 201

2016
SAHAJANAND
TECHNOLOGIES PRIVATE
LAZER NXT
LIMITED
MR. ARJUN MAVANI
Crafted with unmatched precision, Lazer NXT is diamond industry’s
first most compact space-saving design and performance power-
house laser machine which performs diamond sawing/cutting, 4P
(table- crown-girdle-pavilion), diamond blocking and diamond cone
bruting; all in one, with maximum production, astounding accuracy,
minimum weight-loss and minimum breakage in its class.

Value For Money: Compact size machines - More number of

installations per given floor area. Stability: Impeccable machine design,
vibration free composite frame structure provides better stability.
Durability: Dust protective enclosure gives optimum life to optical
components. Safety: Multiple level safety interlock which prevent
damage to machine and its user. Productivity: Optimum 4P fixture
design enhancing the strength and the speed of the operation. Boosted
life of the fixture and low maintenance. Accuracy: Highly accurate
and long-life CNC axis of motion for accurate cutting performance.
Serviciability: Easy and quick access to all the components. Quick
service, less machine’s down time.

INDIA DESIGN MARK 203

2016
PMP DUAL WAX
PMP MACHINE TOOLS /
MR. AMIT CHAPANI AND
INJECTION PRESS
MR. SUMIT CHAPANI
MR. BHAVIN DABHI
Wax injection press has been designed with dual station at right
angle and having vertical and horizontal injection nozzle at both
the station. Vertical nozzle with ejector system is a patented design
and unique compact and easy to operate arrangement. Only one
operator is required to operate both the station.

One plus One kind of solution in Industrial machine: The Dual station
four nozzle press has been designed with parent - child concept. In
which the first station as parent machine has been purchased first than
the second station as child station can be purchased later at any time
and can be attached with parent to make dual station and four nozzle
press as required. We need to create unique mechanism for vertical
nozzle with ejector system as a smart compact unit. We have applied
for patent for this mechanism. Aesthetic and ergonomic has been
improved up to International level without affecting manufacturing
cost and time. Real time operation cycle parameter and status and easy
control by touch screen based control panel. Two start buttons pressing
simultaneously can start each station for safety. All the control
switches and parameter indicators are on front control panel gives easy
access and control.

INDIA DESIGN MARK 205

 PRODUCTS
LIFESTYLE
2015

2016
PINK BLOOM COLLECTION
ALLVAZE-LOVE
6-PACK CLIP-ON COOKWARE
HTSE-X2 GODREJ IMARA PADLOCK
GODREJ 3KS MYLOCK CANDY PADLOCK
DRAGONFLY HAMPTON 3 LAPTOP BACKPACK
HTSE-ROVER EDGE TRAVELLER
VIP SPACELITE
STARK
IMPAQ PRO
HUMMINGBIRD
TITAN HTSE 1629

INDIA DESIGN MARK 207

2015
PINK BLOOM
COLLECTION
JSL LIFESTYLE LIMITED
SWATI GAKKHER
A distinctive design that transports us back to an age of gracious
living. The flowing lines and strong character give the design
a certain poise. Unusual combination of stainless steel with
rose quarts, acts as an accent. Design is inspired from nature,
beauty of flowers, leaves and buds and all put together as
accentuating elements.

Exclusive design with perfect blend of form, functionality and comfort.

Collection looks elegant and classy with surface finish and texture. With
design we have elevated Stainless steel being an everyday material to
the level of comparison to silver. Design is ‘Indian Modern’ i.e product
with Indian design language keeping us Indians in mind and their rich
Indian taste. Handcrafted design on these makes the collection look
royal. Combination of stainless steel with rose quarts, bring warmth in
design and truly complement each other with respective dull and shiny
finish. Stainless steel treated differently that it stands out and looks
very different to user.

INDIA DESIGN MARK 209

2015
MUBHI LIFESTYLE
ALLVAZE - LOVE
PVT. LTD.
ABHIJIT ASHOK BANSOD
Inspired by Indian body piercing, Allvaze is a vase that celebrates
magic of bringing together positive energies. It motivates you to
stay connected Allvaze! The product consists of 2 conical parts
having magnet at their ends which keeps them together when its
placed on either surface of table/desk/shelf.

It is 100% hand crafted yet it looks like an industrial product. Its made
using Etikoppka craft a form of lacquered wooden toy manufactured
in the town of Etikoppka in Andhra Pradesh. Made out of sustainable
wood, earth magnets, paper & polypropylene. Jaipur miniature painting
is done on each of these vases. It brings the element of surprise by
the way two pieces stay together inspite of being separated. The
packaging enhances the product Allvaze by splitting and opening. Inner
compartments holds the 2 cones separately united by the outer case.

INDIA DESIGN MARK 211

2015
6-PACK
TITAN COMPANY LIMITED
NEIL FOLEY
The 6-pack is a packaging for Men’s perfumes. It is a personal
care product for various occasions. The fragrance from the pack
is sprayed onto one’s skin. The packaging design is a synergy of
work, where the form is derived from the function (fragrance for
the body).

Unique design language: In the fragrance category the packaging which

is the bottle plays a very crucial role. It is as important as the product
itself if not more, to distinctly stand out from the competition. The
6 pack bottle ensured that skinn is world class by creating a unique
signature design language. Ergonomic: It is ergonomically designed
to be held in one’s hand comfortably. With the curves on the side
and the concave shape from behind, it gives a firm grip on the bottle.
Non-allergenic materials: Since the product is used on one’s body,
non-allergenic materials are used in the creation of the packaging.
Standardization: The molded chrome plated shoulder is designed to be
standardized across all variants 100ml and 50ml to save tooling and
component costs.

INDIA DESIGN MARK 213

2015
HTSE - X2
TITAN COMPANY LIMITED
VISHAL BHATNAGAR
HTSE-X2 is a wristwatch powered by unique energy cell, which
continuously captures light from various sources like diffuse light,
candlelight, etc. & converts it into kinetic energy powering the
watch. In addition to its unique platform, it also sports features
like low battery indicator, quick start & overload prevention.

Unique platform which recharges the battery from available light

sources like sunlight, diffused light, candle light etc. Screw type crown
provides flawless function with assured safety measures for time
setting functions. Low battery indicator. A unique feature which makes
the second hand shift to a 2 second jump mode indicating insufficient
charge. Time setting warning. Once the watch restarts from a stopped
mode, the seconds hand will move in 4 jumps, indicating resetting of
time. once reset it starts functioning as desired quick start. Specifically
designed to enable the watch to start from a stopped condition within
a few seconds after exposure to light. Overload prevention. Once
the battery is charged, a special circuit in the smart chip prevents
overcharging of the battery avoiding cell damage. Superior SS and
silicon combo. Futuristic design forms. Snug wrist fit.

INDIA DESIGN MARK 215

2015
GODREJ 3KS
SHROUDED
GODREJ & BOYCE MFG
BRASS PADLOCK
CO LTD
SAOUNAK LAHIRI
Godrej 3KS Shrouded Brass Padlock is a hard, strong and secure
padlock. It is a good solution for customers who require high
security and durability. It is certified according to DIN EN
12320:2012-12 and classified to Grade 3 of Security and Grade 5
of Corrosion Resistance.

The solid rigid body with chrome plating gives good strength with good
aesthetics and corrosion resistance for longer life. Electroplated case
hardened boron steel shackle provides high security against sawing and
pulling of shackle. It also offers good resistance to corrosion. Shrouded
construction of the lock prevents the lock against the crowbar attack,
cutting and twisting of shackle. Rigid lock with strong double locking
mechanism for shackle offers greater security and withstands
1.5 tons of shackle pull load. The unique weather cap mechanism
(patent pending) protects the lock mechanism against entry of foreign
particles like dust, water, mud, insects into the lock. also, the hardened
rotating discs provided along with the weather cap assembly offers
resistance against drill attacks. Unique shape of weather cap body
(Design Registered) prevents the damage of weather cap mechanism
from rattling against transport vehicle which when used to secure
goods in transits.

INDIA DESIGN MARK 217

2015
DRAGONFLY
TITAN COMPANY LIMITED
SHATABDI SANGEETA
This design captures a moment in woodlands with flowers
and dragonflies. Its mother of pearl dial adorned with crystals
along with the bezel represents a graceful flower. The navette
shaped crystals in amethyst and rose pink, create the alluring
dance of dragonflies.

Dragonfly is an exquisite jewellery watch that is part of recently

launched Raga “Garden of Eden” collection. Garden of eden draws
inspiration from the many beautiful and marvelous creatures that
inhibit gardens. The watch showcases the beautiful creatures on its
bracelet. It’s got an ethereal feel because of the Swarovski stones in
colors light rose and violet, which bring the wings of the dragonflies
alive. The bezel of the case has skeletal petals on it, which represents
a flower. It is adorned with white Swarovski crystals. On the dial lies
a white mother of pearl with three Swarovski crystals on it. This watch
is intended for the modern Indian women of today who juggles between
various styles. Dragonfly is an ode to the free spirit she embodies. The
shaped stones are the first of its kind to be used in Raga watches.

INDIA DESIGN MARK 219

2015
HTSE ROVER
TITAN COMPANY LIMITED
MAHENDRA CHAUHAN
HTSE ROVER is a light powered watch, so sensitive that a mere
flicker from a candle light is enough to trigger its rotation. Watch
movement is encased within geometric case design, anthracite
colors and perforated dial to provide unmatched sophisticated look.
This watch took inspiration from space satellites which are self
energized by solar cells. This watch does not need battery and run
only on light powered movement.

With 7 piece case construction, stainless steel body, and carbon fiber
dials, this watch combines the passion for technology with watch
making skills of Titan watch. It can be charged by any light upward of
200 lux. It is astonishing but true that even candle light can charge
it. It has a 24 hour and offset second as a function, unique perforated
carbon fibre dial, high quality genuine rubber strap for better wrist fit,
Sapphire glass for clear visibility of the dial and big bold indices for
time readability. Various technical features like sleep mode, overcharge
prevention, end of life are given in analog form to enhance user
experience and subdue the anxiety associated with tech products.

INDIA DESIGN MARK 221

2015
VIP SPACELITE
EXP 3600
VIP INDUSTRIES LIMITED
GAURANG GAURAV
Spacelite is the lightest upright 4-wheel trolley bag from VIP. It
is meant for elite people who travel in various modes of modern
day transport. The bag is designed keeping in mind the reduction
in weight of the check-in and cabin baggage in domestic and
international air-travel.

Cabin size weight is less than 2 kilograms. Ultra lightweight

construction materials and components. Lightest Ever 1.8 gm metal
pullers used. Appealing teal blue business colour (also offered in black).
New soft-top look. Strolling is on smooth 4 wheels. Highlighted zippers
and trims. Quick access front pocket. TSA lock for USA travels. Fine
weave imitation nylon 200D fabric.

INDIA DESIGN MARK 223

2015
STARK 55 STR
4W 3600
VIP INDUSTRIES LIMITED
ALEX SWAINSON
Stark is a premium 4 wheeled zippered, hard case available in
3 sizes and used for long and short haul travel. The product is
designed with a square form to give maximum packing space inside.
The styling, specifically the ribbed exterior and central silver stripe,
caters to the business executive.

It has a zippered opening in the center of the case used to gain access
to two equal compartments for packing. The front interior compartment
has a zippered cover to separate one side from the other. If the bag
is opened with the front compartment pointing vertically, the zippered
cover will prevent the contents from spilling out. In addition the
interiors come with a shoe pouch to store a pair of shoes during
travel and prevent scratches/damage from the other contents. It also
has a laundry bag that can be used to store damp/soiled clothing
whilst travelling.

INDIA DESIGN MARK 225

2015
IMPAQ PRO
SPINNER LAPTOP
VIP INDUSTRIES LIMITED
ALEX SWAINSON
The Impaq-Pro laptop satchel is a business bag designed to protect
the user’s laptop from damage during use in case it is dropped or
knocked into. The bag can also house a tablet (ipad), wire cables,
mobile phone, adapters, pens, business cards, portable hard drive
and even a newspaper.

This product is innovative because it provides significant protection for

your laptop in a cost effective way. This solution uses a single sheet
of EVA foam to create the entire laptop - section. There is a quick
stow newspaper sleeve in front. The interior organizer is also a single
piece of 100mm elastic webbing. This option is simple and affective.
The elastic will expand and adapt according to its contents keeping it
secure at all times.

INDIA DESIGN MARK 227

2015
TITAN COMPANY
HUMMINGBIRD
LIMITED
SHATABDI SANGEETA
A poised Hummingbird comes to life in this design. It is part of the
recently launched raga “Garden of Eden” collection, which draws
inspiration from the many beautiful creatures that inhibit gardens.
The watch depicts a scene, where a Hummingbird is caught in its
flight, amidst the flora and fauna.

Hummingbird is an exquisite sensual piece of jewellery watch, the bezel

of which has the body of the bird represented in the most beautiful
square baguette stones. The mother of pearl dial lends space for the
beak and rest of the bird’s body, which is engraved on it. The bezel has a
few leaves, which depict the surroundings of the bird. The watch has an
ethereal feel to it, because of the Swarovski stones in colors amethyst
and peridot, which bring the bird alive. The links are made in off-centric
circular forms, to balance the case and bezel of the watch. This watch is
intended for the modern Indian women of today who juggles between
various styles. Hummingbird is an ode to the free spirit she embodies.
The shaped baguette stones used are the first of its kind to be used in
raga watches.

INDIA DESIGN MARK 229

2015
TITAN HTSE 1629
TITAN COMPANY LIMITED
ANAND YOGI
HTSE (High Tech Self Energized) is a collection of light powered
watches from Titan. They can be powered by a form light upto 200
Lux. The geometric facets, 3D dial and neon colors make a uniquely
designed collection, appealing to the futuristic thought of this
generation, with space being the ultimate frontier of futurism.

Form: Compact, futuristic and design is inspired from dish type flying
saucers. The solid protruded markings creates a feel of futuristic
architecture. Design is simple to look yet has three dimensional aspect
when viewed from different angles. Function: The watch run on light
powered movement which absorbs light from solar panel embedded
below its dial. To maximize the power input, complete area above the
solar panel is left free from any obstructions, like markings, decorative
patterns etc. The sharply defined geometric facets (resembling the side
view of the space crafts), black dials (representing the vast expanse
of space), the faceted glass flowing into the lug (giving the looks of
a space lander), the use of three dimensional dial, the choice of neon
colors all add up to the feeling of these products being pulled back
from the future rather than being in the present.

INDIA DESIGN MARK 231

2016
CLIP-ON
PRESSURE
TTK PRESTIGE LTD
MR [Link]
COOKWARE
& MR SUDEENDRA
KOUSHIK
The exciting Clip-on Pressure Cookware creates a new paradigm
in Pressure cooking for the Indian Kitchen. This first of a kind
product in India offers varied cooking options with pressure
and non-pressure lids offering the convenience of cook and serve
and maintain a perfect balance of traditional and contemporary
Indian user.

User get a safe, easy to use product which is unprecedented in India.

Single hand operation, with no alignment needed between lid and body.
Visual pressure indicator that is seen from a distance that pressure is
in the system. Cooking and serving option with same container with
no need to change leading to reduced washing. Making a range which
encouraging incremental buying from customers, with totally 16 SKU
meeting the needs of various consumers. No redundancy of body when
new shapes of bodies are purchased as the lids are cross compatible.
Modern and convenient, reduced work, less washing due to reuse of
cookware. Reduced power consumption, Reduced washing and hence
of cleaning liquids leading to lesser environmental pollution. Easy to
service, delivering exceptional value to our consumers. Increased design
quotient, at a competitive price

INDIA DESIGN MARK 233

2016
IMARA PADLOCK
GODREJ LOCKING
SOLUTIONS AND
SYSTEMS (DIVISION OF
GODREJ & BOYCE MFG.
CO. LTD.)
VIJAY SUTAR
IMARA padlock is a heavy duty padlock with simple design
for application on main gates, grills, garage doors, rolling
shutters. Specially developed for users in Africa and Middle East.
Aesthetically designed body for better grip and easy handling. Brass
components for corrosion resistance increasing life of product.

Double locking shackle engages at two heel and toe for greater
security. Self-locking mechanism i.e. when shackle is pressed, lock
automatically gets locked, providing convenience of operation to users.
Hardened Boron Shackle resists hacksaw and drilling attacks. Weight
connotes strength and peace of mind to customer. Solid body, rivetless
and jointless construction ensures tamper-proofing of the lock. High
quality pin tumblers provide optimum security against picking.

INDIA DESIGN MARK 235

2016
MYLOCK CANDY
PADLOCK
GODREJ LOCKING
SOLUTIONS AND
SYSTEMS (DIVISION OF
GODREJ & BOYCE MFG.
CO. LTD.)
VINAYAK NALGIRKAR
Mylock Candy is a personal locking device. Candy is a light weight
attractive device especially for light weight travel bags and
accessories intended for use by all age groups. Value proposition is
to sell colours along with utility and leverage consumer’s impulsive
purchase mindset towards cute little, attractively coloured things.

Cute aesthetically designed shape: Bold and strong cylinder housed

inside a light weight but strong PC ABS body. Bright colours: Available
in distinctive bright colours like citrus green, turmeric yellow, tangerine
tango and a subtle shade of Blue Grey for different user preferences.
Self-locking feature which means when shackle is pressed, lock
automatically gets locked, providing convenience of operation to
users. Key cannot be removed in un-locked condition to avoid key
misplacement problems. This is key retention feature. The self-locking
and key retention features have been designed keeping in mind usage
of the lock by customers who want to operate the lock while travelling.
Light in weight for easy locking to light weight baggage. Solid body,
rivetless and jointless construction ensures tamper-proofing of the lock.
Optimized shackle diameter useful for all kinds of small locking needs.
Five levers (tumblers) for optimum security.

INDIA DESIGN MARK 237

2016
HAMPTON
3 LAPTOP
BACKPACK
VIP INDUSTRIES LIMITED
GAURANG GAURAV
Carlton’s Hampton 3 laptop backpack is a complete carry solution
for a business traveller. The backpack helps the user organize all his
professional and personal belongings in separate compartments.
It also has a built in 180˚ degrees opening X-ray friendly laptop
compartment for easy scan at airports.

X-Ray Scan friendly 180˚ degrees opening laptop section. First-ever

styled self adjusting laptop Expandable Sleeve with secure strap for
laptops of various thickness and dimensions. Smart phone space
integrated with laptop Section for easy scan and keep. Volume
expander. Two padded compartment with zipper for passport and hard
disc. Integrated short pockets to keep small items like SD card and
memory stick. Quick access front top pocket to keep travel documents
and quickly needed items. A very detailed Organiser with detachable
Key-chain holder in front bottom. Integrated Luggage trolley Sleeve
in back with comfort padding to allow hands-free stacking over cabin
and medium size luggage while carrying. Black exterior for business
look with added PU trims. Grey and lime green interior adding to
easy organiser identification. Lockable simple branded metal pullers.
Neoprene Grab-Handle. 1680D fabric.

INDIA DESIGN MARK 239

2016
TRAVELLER’S
EDGE
TITAN COMPANY LIMITED
MAHENDRA
Titan Traveller’s Edge is the next level of Edge Series launched
by Titan. It is the slimmest and lightest dual time watch in the
universe which is just 4 mm in thickness with 1.1 mm movement.
This Edge is a big leap forward towards the future as it is targeted
for a contemporary traveller youth by providing minimal yet stylish
form. It has clean, symmetric circular case in case construction,
which is minimal and highly comfortable and unique rubber strap.
Its intended for users who are World Traveller, forward looking,
contemporary and who love minimalism and want to own a time
piece which has a story to narrate. The story of “worlds slimmest
watch of the universe.”

At a height of merely 4 mm and weight of just 26 gms, this edge DUAL

time watch is thinnest and probably lightest watch in this category in
the world. The high precision analogue quartz movement displays a slim
stature of only 1.1 mm. The case is co-moulded with rubber to give high
precision fit of watch components. Top of the wrist watch is fashioned
from sapphire glass crystal. Watch strap has a unique live hinge in the
centre which helps watch to adapt to various wrist sizes.

INDIA DESIGN MARK 241

 MISCELLANEOUS
2015

2016
GROEZEE
HE ADVANCED
GSM PUMP SET CONTROLLER JUNO & JUNO MID
MINI PACIFIC PAPER BOAT –AAMRAS
BBLUNT SHAMPOO
LULLABY WARMER
LULLABY RESUS
BBLUNT CONDITIONER

INDIA DESIGN MARK 243

2015
GROEZEE
KITCHEN GARDEN
DESIGN DIRECTIONS
PVT LTD
SATISH GOKHALE,
SYSTEM
NACHIKET GOLE AND
FALGUNI GOKHALE
GroEzee - a simple innovative patented mobile kitchen garden
system to grow herbs & vegetables in urban homes. Supplies water
on demand without requiring to water every day. Growth is @ 15%
faster than normal trays as the root tips receive a rich mixture of air
and moisture.

Plants are living elements and react to under or over watering. GroEzee
provides continuous irrigation through capillary action thus making
water available on-demand for the plants and reduces frequent
watering of plants thus saving water. The design of GroEzee allows for
easy access to both air and water thereby allowing for healthier and
faster growth. The material used is Linear Low Density Eolyethylene
(LLDPE) - an environmentally friendly recyclable material. It is easy and
intuitive to assemble and transport. Does not allow breeding of disease
spreading mosquitos. Ideal for growing micro-greens which is one of
the healthiest ways of consuming herbs and vegetables.

INDIA DESIGN MARK 245

2015
HE ADVANCED
GROOMING
PERFUMED BODY
SPRAY
EMAMI LIMITED
TATA ELXSI
HE Advanced Grooming Perfumed Body Spray, is a young brand
which epitomizes the evolved man who tries to ‘Be Interesting’
and is interested to do things differently in his everyday
accomplishments. Targeted at the new alpha male conscious about
their machismo and raring to tread ‘interesting roads, ‘HE’ reflects
the brand attributes - smart, confident and extrovert.

First ever brand in the deodorant category which comes with a premium
fiber exterior, an aluminum interior and an integrated actuator offering
differentiated packaging. To give different aesthetic look to the pack,
the packaging was designed in such a way that different structures
and shapes are possible on it. ‘HE’ comes with a metal can. The aerosol
product is in the hidden parts to give consumers a different taste of
pack visibility. The pack comes with a pilfer-proof notch, has a unique
shape and offers easy grip to ensure confidence in first time users.

INDIA DESIGN MARK 247

2015
GSM PUMPSET
CROMPTON GREAVES
LIMITED
CONTROLLER
SHASHIREKHA
GORAMANE
GSM Pumpset Controller is the higher end technology product
which operates the Pumpset through mobile communication.
This device is used to control and monitor pump sets from remote
location using mobile phone. It saves manpower, electricity and
water with intimation of pumpset status through SMS.

Pumpset on/off control through charge free Call or SMS. Protection

features like dry run, overload, over/ under voltage, single phase
preventer etc. Important feature of this device is that it will intimate
the user about the Power present or Power failure through SMS. User
is facilitated with timer option by which one can operate the pump
remotely for defined time period with automatic on & off operation.
Product has been designed with an appealing aesthetic. It has been
made easy for installation & operation.

INDIA DESIGN MARK 249

2015
CROMPTON GREAVES
MINI PACIFIC
LIMITED
SANDEEP DIMALE
Crompton self priming regenerative pump series “Mini Pacific” is
specially designed and developed to meet water requirement for
various applications such as residential bungalows, small farms,
sprinkling/spraying in gardens and green areas. They are highly
reliable pumps available with 2 years warranty for customers.

Available in 0.5 and 1.0 HP. CED coated pump components for corrosion
resistance. Brass Impeller & Casing Inserts, prevent jamming. Designed
to remain primed even in the presence of water-dissolved gases. Having
self priming capacity up to 8.0 meter at mean sea level. Motor: - IP55
Protected, Class F Insulation, Capacitor start and run (PSC) type motor
eliminating centrifugal switch, Voltage Band: 180 to 240 Volts. Pump: -
Pipe Size: 25 x 25 mm, Total Head: 6 to 55 meters, Capacity: Up to 4280
LPH, Suitable up to 65 Deg. Centigrade of water.

INDIA DESIGN MARK 251

2016
JUNO & JUNO
MIDI
K-LITE INDUSTRIES
MS. SHARMILA KUMBHAT
Juno and Juno Midi are IP54 rated outdoor luminaires suitable
for mounting on 60mm dia pole as Post Top Lanterns for
garden, lawns and parks. They have aluminium body, acrylic
diffuser, MCPCB with NICHIA make LEDs and integrated
through SS arms to a cast aluminium base housing the driver.

An eco friendly green lighting to merge with varied natural environs

without causing any glare, with a three segmented circular and a
defined spread spectrum presenting a soothing effect through lighting
and above all, they present a stately look. Innovative and unique design,
ruggedness, vandal proof, IP54 rated and circumferentially symmetric
glare free lighting distribution are the functional benefits of Juno and
Juno Midi. The products fall under luminaire category in pathways,
garden, lawns, resorts and parks as a Post Top Luminaire. Luminaire
Housing : Aluminium body integrated with extruded aluminium pipe
along with cast aluminium base through stainless steel supporting
arms. Diffuser : Acrylic diffuser placed into the provision formed on the
pheriphery of the bottom cover. PCB : Three layered with Metal Core
base, copper circuit layer and thermally conductive dielectric layer.
Light Source : NICHIA make 3030 LEDs. Driver : Constant Current with
universal AC input.

INDIA DESIGN MARK 253

2016
PAPER BOAT -
HECTOR BEVERAGES
AAMRAS
PVT LTD
ELEPHANT
Paper Boat is India’s first beverages brand to bottle indigenous
Indian drinks whose recipes are each about a 100 years old. Paper
Boat is a journey of going back in time and bringing to fore liquid
traditions. Drinks, that many civilizations of this sub continent
inspired. Recognizing that these recipes are fast fading from
modern Indian life, Paper Boat has taken the onus of being the
custodians of these recipes and rescue all these timeless drinks
by packaging them and serving them to the people of India.

Handling is easy because of the contoured shape that resembles an

organic, natural soft form that fits the palm. The butterfly winged
cap makes it easier to open and the tamper proof ring assures the
consumer of the product safety. The spout makes it easy to pour the
drink out if required and can also be used as a straw. This spout design
eliminates the need for an external straw and allows the consumer to
use the product in transit without spillage. The label design is such
that the mnemonic for the fruit is at the centre of the pack display. All
design elements are colour coded in line with this and so is the spout
and cap colour. This make flavors easily identifiable on shelves.

INDIA DESIGN MARK 255

2016
BBLUNT
GODREJ CONSUMER
SHAMPOO
PRODUCTS LIMITED
TRUPTI MEHTA
BBlunt Shampoo bottle is part of a hair care range consisting of
shampoos, conditioners, styling products and tools for BBLUNT
– India’s premium hair salon chain. The bottle besides being
functional transcends into an object of industrial art. And it creates
premium salon like feel at home.

Design & Ergonomics - The bold design and finish of the bottle is user
friendly. Curvilinear shape of the bottle makes it easy to hold. Entire
range of shampoo is colour coded basis hair type. This makes customer
identify their shampoo immediately. Usage - Offers convenience in
dispensing with spouted pump. Bottle shape offers stability during
actuation while dispensing. Metered dose pump dispenses the exact
dosage required for usage. This prevents contamination and makes for
minimal wastage of the shampoo inside. Material & Finsih - Bottle is
extrusion blow moulded with PETG with a blow ratio of more than 1:2.
High wall thickness of PETG imparts glass like finish. Bottle has smooth
body without pinch-off marks. Special dye used to achieve uniform
colour gradation. For branding special ink system and screen-printing
machine used to get excellent text clarity without smudging.

INDIA DESIGN MARK 257

2016
LULLABY
GE HEALTHCARE
WARMER PRIME
INCUBIS CONSULTANTS
(INDIA) PRIVATE LIMITED
Lullaby Warmer Prime is a cost effective Infant Care Warmer, a
device used for providing warmth to newborn babies. Its small
compact footprint is space efficient. The PCB and circuits have been
designed to withstand severe power fluctuations and has one of
the least power consumption amongst comparative Warmers.

Robust and Reliable - Only two moving components in the entire

product – substantially increasing reliability. Large lockable wheels help
navigate uneven surfaces. Easy access to infant - Bassinet positioned
at an ergonomic height for ease of access to the infant. Bassinet
front flap folds down for greater access. Heater hood positioned
asymmetrically, allowing care-givers greater access to the infant. The
bassinet is transparent - providing caregivers a clear view of the infant
at all times. Controls are intuitive and communicative – decreasing
operational stress on the nursing staff. Low operating cost - Due to
the unique geometry of the heat reflector and lesser radiant warming
height, the power consumption is significantly reduced as compared to
other warmers. Low cost of ownership - The cost of a Lullaby Warmer
Prime is significantly lower than a warmer of similar capability features.

INDIA DESIGN MARK 259

2016
LULLABY RESUS
GE HEALTHCARE
PLUS
INCUBIS CONSULTANTS
(INDIA) PRIVATE LIMITED
The Lullaby Resus Plus is a compact resuscitation solution for
newborn babies, for labour and delivery rooms. It is designed
for high clinical performance, ease of use and affordability. The
integrated design makes the product extremely reliable even in the
toughest operating conditions, at a low total cost of ownership.

Uninterrupted care – no electrical power required. Fast and error-free

workflow with a built-in blender and flow meter. Single knob control
for desired Inspiratory Pressure enabling doctors to focus on the baby
rather than the equipment. Quick and convenient on/off switch. Icon-
based, easy to understand user interface that is quick on the learning
curve. Mounts on standard dovetail rails for convenient access. Compact
and lightweight . Easy to grip handle for inter and intra-hospital
transport. Precise monitoring and control of Peak Inspiratory Pressure
(PIP), for safe inspiration. Fine adjustment of Positive End Expiration
Pressure (PEEP). Reliable pressure valves to vent excess PIP and limit
PEEP. Accurate oxygen blending, 21% to 100%. Follows ILCOR guidelines
and supports their equipment. Built-in Safety - a PIP override spring to
help prevent accidental increase in maximum pressure being delivered.
High pressure relief valves for Oxygen and air in the rear manifold to
avoid any damage.

INDIA DESIGN MARK 261

2016
BBLUNT
GODREJ CONSUMER
CONDITIONER
PRODUCTS LIMITED
TRUPTI MEHTA
BBlunt Conditioner bottle is part of a hair care range consisting of
shampoos, conditioners, styling products and tools for BBLUNT-
India’s premium hair salon chain. The bottle besides being
functional transcends into an object of industrial art. And it creates
premium salon like feel at home.

Design & Ergonomics - Conditioners have high viscosity; the rounded

shape and material of the bottle makes it pleasant to hold and easy to
dispense. Unobtrusive design of flip-top cap makes for a seamless form
of the bottle. Entire range of conditioner is colour coded basis hair type.
This makes customer identify their conditioner immediately. Usage -
Bottle shape offers stability and quick dispensing, thus saving time of
consumer while using it. The squeeze ability and tottle design of bottle
prevents contamination and makes for minimal wastage of conditioner
inside. Bi-layer material of bottle makes it easy to squeeze. Material &
Finsih - BBlunt conditioner is bi-layer extrusion blow moulded bottle.
The outer layer is Surlyn and the inner layer is Lucalene, making it
easy-squeeze bottle. Cap is injection blow moulded with Polypropylene.
No-look labels are applied on bottles for branding.

INDIA DESIGN MARK 263

 SOFTWARE
2016
EFFIMAX

INDIA DESIGN MARK 265

2016
FORBES MARSHALL
EFFIMAX
PVT. LTD.
ABHIJEET NARVENKAR
EffiMax provides “Real-time Efficiency’ measurement for the boiler
by Direct Calculation Method. It measures the steam, fuel flow
and feed water temperature to compute the S:F ratio and Direct
Efficiency. EffiMax provides powerful diagnostics through a PC
based software where all the parameters are displayed, trended,
logged and reported.

Minimalistic UI for great usability - The ui displays real time readings

of all essential parameters required for clear visibility & quick
navigation through specific choice of colours, form & placement of
elements. Remote connectivity - The system performance can be
viewed remotely on any system having internet connectivity. Historical
data analysis - gives the user a visual representation of data over
time for the purpose of analysis of system in the selected time
interval. Intelligent Alarms & diagnostics - feature cautions the user by
displaying alerts & corrective actions when system experiences any
functional abnormalities as per the set threshold limits. User friendly
interactions - Settings display shows complex data in a user friendly
& intuitive manner. The settings are customizable as per operations &
conditions required by the particular industry.

INDIA DESIGN MARK 267

FREEDOM PARK

J N TATA AUDITORIUM
INDIA DESIGN MARK 269
INDIA DESIGN MARK 271