Question Paper

Strategic Retail Management

What is retailing?
The word “retail” has been derived from which word?
Retailing creates _______

Retailing is a marketing function which ___________

In more recent economic analyses, which theory has often been used to explain
the use of independent intermediaries in a value chain?
The company which is typically into retail.

What is the exact funtion of Closed loop supply chains?

Name a company which is into both manufacturing and retailing?

"Click+Collect" a cross-channel service, where a customers to order their

merchandise online and pick it up at a collection point - Introduced by which
company?
The delivery team will remove old applinace when they deliver the new one -
This process is called?

SIC - Stands for?

Retail Lifecycle stages accordingly are?

What is repostioning ?
How many different products does Tesco offeres ?
Large-scale retail formats are also known as ?
C-Stores stands for ?

A general merchandise retailer who offers a limited merchandise assortment, with

little service and at low prices, to ultimate consumers and small business outfits is
termed as ?

In order to remain competitive in the mature business of food retailing, more and
more retailers are carrying merchandise which falls outside their traditional
assortment. This phenomenon is referred to as ?
Lidl and Kaufland are part of the ___________?

Strategy of adding goods and services that are unrelated to the rest of a retailer’s
assortment is called ?

The main element of a specialty store’s strategy is to focus on ?

Example of fast-fashion chain store is ?

The general merchandise discount stores that mainly target low income
customers and are thus located mainly in low rent, lower income urban or rural
areas are known as ___________ ?
Off-price stores uses __________ Strategy ?
Pop-up stores main aim is to create ___________
Decathlon holding company was formerly known as ?
USP stands for ?
Bidding fee auctions is also known as ?
Time limit for live shopping is __________ ?
Example for online bookstore.
Consumers shopping online via computers or laptops usually adopt a __________
attitude.
Retailer applying ___________ startegy where all retail formats belong to the
same retail brand.

What is the full form of ROPO ?

ROPO is also known as ?
Name a company which uses omni-channel retailing system?

Identifiy the characteristics of flagship stores.

Name the partnership contract in which the manufacturer offers a limited support
package to participating dealers. This support package could include marketing,
advertising, training and IT support.

A retailer who operates constantly entrusted with the task of arranging

transactions on behalf of another business person (i. e. the manufacturer) or
concluding such transactions in their name are usually called as ___________ ?
Name a company which is typically into apparel industry ?
Name a company which is typically into furniture industry ?
CMT stands for ?
In the sense of Sustainability of a company, what are 3 ps ?
Quick response (QR) approach originated from which industry ?
The CEO of Walmart is _________ ?

What does "Made to Measure” approach offers a customers?

Give an recent example of market development strategy.
Which diversification involves diversifying into a related business field at the same
value chain level? For example, In the case of a retailer, this would involve
opening (or acquiring) stores dedicated to new product categories.
Recent example of Joint Venture.
Given an example of franchise

What do you mean by Divestment?

Retail companies have different options for growth. What strategies does A.S.
Watson pursue ?

One of the main element of internationalisation of retailing is _________ ?

Expand GRDI

Name the approach which involves simultaneously entering all relevant markets
to leverage competitive strategies such as quickly reaching critical mass for
products with a short lifecycle.

__________ model involves a combined approach, where company resources are

concentrated on developing and adapting to specific foreign markets.

Full form of "FDI" ?

The primary elements of Retail marketing strategy is __________ ?
"Carrefour" is a ________ multinational corporation.
Expand FSAs
What is Brand ?
A product manufactured specially for a retailer and bearing the retailer's name is
called ________ ?
Name the branding concept which is used to build an image of the company as an
attractive place to work.
Usually retail branding targets __________

What is Halo effects?

__________ refers to the internal structuring of a retailer’s brands and revolves

around how many and what kinds of offers are provided under a certain brand.

An __________ strategy, where all of a company’s stores have the same brand.
___________ refers to the process of using certain attributes to divide a
(heterogeneous) market into (more homogeneous) partial markets.
Which of the following are typically seen as being associated with strategic
decisions ?

Which strategy is about how to compete successfully in particular markets?

A group of managers is considering pricing strategy and differentiation. At which
level of strategy are the managers most likely to be working?
In the Exploring Strategy Model, what heading is used to cover environment,
capability, goals and culture?

A design view of strategy refers to:

The experience lens suggests that strategies develop :

The variety lens suggests that new strategies take shape in organisations
because ?

Which of the following accurately categorises the machines an organisation uses :

What term is used for an organisation's abilities to renew and recreate its strategic
capabilities to meetthe needs of a changing environment?

Core competences are the skills and abilities by which resources are deployed
through an organisation's activities and processes such as to:
A competitor finds it difficult to identify the basis for an organisation's competitive
advantage. What term is used for this situation?

Best-in-class benchmarking seeks to assess organisational performance against ?

Which of the following answers the question: 'Where does the organisation aspire
to be in the future?

Which of the following is not a corporate social responsibility stance?

Which of the following are reasons why the history of the organisation is
important for strategists ?
Which of the following is NOT a way of carrying out an historical strategic
analysis?

Which approach to historical analysis would be most suitable for a manager

wanting to assess an organisation's attitudes to markets, customers and change?
Which of the following is not one of the four layers of organisational culture?

Which of the following best describes the cultural web?

What is the key benefit of identifying the organisation's Strategic Bussiness Units
(SBUs)?

What is meant by focused differentiation?

A differentiation strategy is defined as:

How might an organisation sustain and win a price war?

Which one of the following best explains the aim of collaboration?

Many governments have promoted, or required, collaboration between buyers of

pharmaceuticals andcentralised government drug-specifying agencies. What is
the outcome of these moves?

What term is used for corporate development beyond current products and
markets, but within the capabilities or the value network of the organisation?

What is meant by diversifying through vertical or horizontal integration?

A film company and a music recording company may choose to combine,

believing that the result will be more effective than the sum of the two
component parts. What term is used for the benefits?

What does conventional finance theory say about the spreading of risk for
shareholders when a company diversifies?
Which three of the following are the key criteria that should be considered in
relation to a multi-business portfolio?

A particular business unit operates in a low-growth, mature market, in which it

has a large market share. What term is used in the BCG matrix for this business?
Some brands, such as Coca-Cola, are able to successfully market in very similar
ways around the world. What is this called?
What name is given to the purchase of components and services from the most
appropriate suppliers around the world regardless of location?

The global–local dilemma in international strategy means

Which international strategy has a dispersed configuration and low levels of
coordination of international activities?
What term is used for the process by which innovations spread among users,
varying in pace and extent?
Which of the following are the contextual factors that managers should consider
when deciding whether to move first or not?

Which of the following is most likely to be a key issue during the start-up stage?

What name is given to people who set up a succession of enterprises, investing

the capital raised on exit from an earlier venture into new growing ventures?
Which three of the following are most likely to be motives for acquisitions and
mergers?

What term is used for M&A integration in which it is implied that both the
acquired firm and the acquiring firm learn the best qualities from the other?
Which of the following is not a stage that occurs when two organisations form and
eventually dissolvean alliance?

Analysis suggests that a company could find a strategy that gains market share for
advantage, and that exploits its superior resources and competences. The
organisational culture suggests that it should stick to what it knows best. What
strategy would you suggest?
What is most often the limitation when assessing return using cost–benefit
analysis?

A 'learning organisation' requires :

Common problems in making acquisitions work relate to :
Which three of the following are most likely to be motives for acquisitions and
mergers?

What is the cultural explanation of strategy development?

What term is used for an organisation capable of continual regeneration from a

variety of knowledge, experience and skills of individuals within a culture that
encourages mutual questioning and challengearound a shared purpose or vision?

Functional structures are based on :

A 'holding company' structure can be defined as:

Balanced scorecards are a means of control through

Market systems as control processes typically involve

Cultural systems of control are aiming at

Adopting a 'financial control' approach from the corporate centre involves ?

The 'strategic control' approach is characterised by ____________

There are different styles of managing strategic change. Which of the following
are the potential benefits of 'direction' as a change style?
What type of change leadership involves 'incremental realignment'?

Which of the following descriptions correctly apply to revolutionary change?

Which of the following is least likely to be used as a mechanism for managing
change from a political perspective?

Which of the following is not one of the four roles that consultants may play in
strategy development in organisations?
Which of the following criteria should a project team meet when making a
business case for a new product in a large organisation?
MRP stands for _________
Multiple shops are also known as ________
There is no shop assistants in a ________

Which of the following statement about retail marketing is true ?

A multi channel retailer sells merchandise ?
The difference between retail and cost is called:
What is the full form of VAT?
All of the following are types of non store retailing, except ?

A retail firm owned by its customers in which members contribute money to open
their
own store, vote on its policies, elect a group to manage it, and receive dividends is
called a ____________ ?

Giant retailers called ______ concentrate on one product category such as toys or
home
improvement.

Which of the following is NOT one of the four major decisions that must be made
with
regard to market logistics?

Which statement is not a benefit of formulating a retail strategy?

Which form of organization is subject to double taxation?
When retailers identify customer segments and develop unique strategies to meet
the desires of these segments, they are using:
Those aspects of business that a retailer can directly affect, such as store hours
and merchandise lines carried are referred to as:
Which is not considered one of the elements of "managing a business" in a retail
strategy?

A systematic procedure for analyzing the performance of a retailer is called ?

During each stage in the development of a retail strategy, retail managers should
_______ ?
Which of the following is a recommended strategy for retailers when consumers
select the outlet first and the brand second?

Which of the following types of retail businesses have unlimited liability?

The retailer is usually in an excellent position to __________

The major reason people give for not shopping on the Internet is _____.
Expenses that benefit the entire store are called _________
In which of the following retailers are salespeople ready to assist in every phase of
the locate-compare-select process?
The fastest growing segment of retailing is __________
The most important retail marketing decision a retailer has to make is to
__________
A concept in retailing that helps explain the emergence of new retailers is called
the___________ hypothesis.

Merchandising and display are an important part of the marketing plan and
should have a reasonable budget allocated, even for a retailer operating on a
________
A retailer’s ______________ is the key to its ability to attract customers.
Which of the following is NOT an example of non-store retailing?

What is the key to success of store brands?

Which of the following are types of reference prices?
The retail attraction model is also called the _____
Which of the following is a variable that influences brand decisions inside a retail
outlet?
A retailer being temporarily out of a particular brand is called _____

Which of the following is an ambient condition related to store atmosphere?

________ costs refer to the mental, physical, time, and financial costs of
purchasing a substitute product or brand.
Cannibalism is related with___________
What is often a high risk strategy?
A retailer pursuing a domestic market strategy must look for__________ similar to
its home market
_________ is a strategy based on the brand concept that transfers it to a retail
company.
Whats the retail strategy of Trader Joe ?

Name the concept which says, that companies should not only measure their
success through financial performance but also consider their impact on the
wider economy, the environment and general society.
What does PPP stands for?

Mention the strategy which Otto Group has adopted?

A company decides to assess whether operating from a single large site is

essential to profitability. It studies the possible outcomes of operating from a
varying number of sites of different sizes. What activity is it engaging in ?
Which of the following criteria should a project team meet when making a
business case for a new product in a large organisation?

A transaction involves ________

Marketing is both an “art” and a “science”—there is constant tension between
theformulated side of marketing and the ________ side.
________ goods constitute the bulk of most countries’ production and marketing
efforts.
________ can be produced and marketed as a product.

Marketers often use the term ________ to cover various groupings of customers.

Companies selling mass consumer goods and services such as soft

drinks,cosmetics, air travel, and athletic shoes and equipment spend a great deal
of timetrying to establish a superior brand image in markets called ________.

In business markets, advertising can play a role, but a stronger role may be
playedby the sales force, ________, and the company’s reputation for reliability
and quality.

Global marketers must decide ________

Mohan Sawhney has proposed the concept of ________ to describe a cluster

ofcomplementary products and services that are closely related in the minds of
consumers but are spread across a diverse set of industries.

Companies must consider several factors in developing their communications mix:

type of product market, consumer readiness to make a purchase and stage in the
__________
Many countries have ________ industries to create greater competition and
growth opportunities.

Customers are showing greater price sensitivity in their search for ________.

Rising promotion costs and shrinking profit margins are the result of ________

Industry boundaries are blurring at an incredible rate as companies are

recognizing that new opportunities lie at the intersection of two or more
industries—this is called ________.

In response to giant retailers and category killers, entrepreneurial retailers are

building entertainment into stores with coffee bars, lectures, demonstrations, and
performances. They are marketing a(n)________ rather than a product
assortment.

In response to threats from such companies as AOL, Amazon, Yahoo, eBay,

E’TRADE, and dozens of others, established manufacturers and retailers
became“brick-and-click” oriented by adding online services to their existing
offerings. This process became known as ________.
Many brick-and-click competitors became stronger contenders in the
marketplacethan the pure-click firms because they had a larger pool of resources
to work withand ________.

The ________ is practiced most aggressively with unsought goods, goods that
buyers normally do not think of buying, such as insurance, encyclopedias, and
funeral plots.
The ________ concept holds that consumers will favor those products that
offerthe most quality, performance, or innovative features.

According to Theodore Levitt, who drew a perceptive contrast between the selling
and marketing concepts________is preoccupied with the need to convert
products into cash.

In the course of converting to a marketing orientation, a company faces three

hurdles

Companies that practice both a reactive and proactive marketing orientation

areimplementing a ________ and are likely to be the most successful.
Marketers argue for a ________ in which all functions work together to
respondto, serve, and satisfy the customer.

________can be seen as the development, design, and implementation of

marketing programs, processes, and activities that recognizes the breadth and
interdependencies of their effects.

Companies selling mass consumer goods and services such as soft

drinks,cosmetics, air travel, and athletic shoes and equipment spend a great deal
of timetrying to establish a superior brand image in markets called ________

In business markets, advertising can play a role, but a stronger role may be
playedby the sales force, ________, and the company’s reputation for reliability
andquality.
Marketing is not a department so much as a ________

Holistic marketing incorporates ________ and understanding broader

concernsand the ethical, environmental, legal, and social context of marketing
activitiesand programs.

The ________ holds that the organization’s task is to determine the needs,
wants,and interests of target markets and to deliver the desired satisfactions more
effectively and efficiently than competitors in a way that preserves or
enhancesthe consumer’s and the society’s well-being.

Companies see ________ as an opportunity to enhance their corporate

reputation,raise brand awareness, increase customer loyalty, build sales, and
increase presscoverage.
3M, Hewlett-Packard, Lego, and other companies use the ________ to manage
theinnovation process.
Competitors find it hard to imitate companies like IKEA because they are unable
to copy their ________ ?
Holistic marketers achieve profitable growth by expanding customer
share,________, and capturing customer lifetime value.

The company’s ________ can be described in terms of breadth broad versus

focused scope of business and depth physical versus knowledge-based
capabilities.

The collaborator’s ________ involves horizontal partnerships, where

companieschoose partners based on their ability to exploit related market
opportunities, andvertical partnerships, where companies choose partners based
on their ability toserve their value creation.

Business realignment may be necessary to maximize core competencies. Which

ofthe following would be one of the steps in this realignment process ?

With respect to value delivery, ________ allows the company to handle complex
relationships with its trading partners to source, process, and deliver products.

According to a McKinsey research study, which of the following is one of themain

challenges that marketing must face in the twenty-first century?

Strategic planning in the twenty-first century calls for action in three key areas.
Which of these key areas deals specifically with devising a long-term game planfor
achieving long-run objectives?

Most large companies consist of four organizational levels: the ________, the
division level, the business unit level, and the product level.
The ________ is the central instrument for directing and coordinating the
marketing effort.
The ________ lays out the target markets and the value proposition that will be
offered, based on an analysis of the best market opportunities.

In which of the following plans would we most likely find directions for
implementing and addressing daily challenges and opportunities in product
features, promotion, merchandising, pricing, sales channels, and service areas.

If you wanted to find out more about target markets and the organization’s value
proposition, which of the following types of plans would most likely contain
information that might be useful to you in your quest?
The ________ process consists of corporate, division, business and product
planning.

All corporate headquarters undertake four planning activities, the first of which
is________.
A clear, thoughtful mission statement provides employees with a shared sense
ofpurpose, direction, and ________.
Which of the following terms matches to the phrase “it is a single business
orcollection of related businesses that can be planned separately from the rest of
thecompany”?
Market-penetration, product-development and market-development strategies
would all be examples of ________ strategies.
A(n) ________ is when a company might seek new businesses that have
norelationship to its current technology, products, or markets.
The first step in the business unit strategic-planning process deals with which
ofthe following?

When a business gets to know market segments intimately and pursues either
costleadership or differentiation within the target segment it is referred to as
a________
If a firm pursues a ________ strategy, it must be good at engineering, purchasing,
manufacturing, and physical distribution
Traditionally, most businesses focused on stockholders. Today, the focus is onwhat
are called ________.

A ________ is a written document that summarizes what the marketer has

learned about the marketplace and indicates how the firm plans to reach its
marketingobjectives.
Most marketing plans cover ________.

The most frequently cited shortcomings of current marketing plans, according

tomarketing executives, are lack of realism, insufficient competitive analysis, and
a________ focus

If a manager were following the traditional view of marketing wherein thefirm

makes something and then sells it, all of the following would part of the “sell the
product” process sequence EXCEPT ________.

As indicated in the text, critics of Nike and its shoe products often complain that
________

According to the Japanese view of the value delivery process, the companyshould
receive the required parts and supplies continuously through just-in-time
arrangements with suppliers. This concept would be most appropriately called
________
Holistic marketers achieve profitable growth by expanding ________ building
customer loyalty, and capturing customer lifetime value.

According to a McKinsey report, CEOs need and expect all areas of their
organizations to be more efficient. Which of the following statements would be
the best illustration of this need and expectation?
Which of the following most closely matches a correct market-orienteddefinition
of a business?

If you were the CEO of a company that was looking to implement strategies to fill
a perceived strategic-planning gap, you would most likely explore________
growth first because it would be easier to improve an existing business rather
than building a new one
If you were the marketing manager of an organization that had chosengrowth via
current products sold to new markets, your organization would have chosen a
________ strategy.
________ describes the way people in an organization are dressed, how they talk
to one another, and the way they greet their customers.

Once an organization establishes its business mission, conducts a SWOT analysis,

and goes through a goal formulation process, it is ready to go througha step called
________ to continue with a strategic-planning process.
The internal records system supplies results data, but the marketing
intelligencesystem supplies ________ data.

A ________ is a set of procedures and sources managers use to obtain everyday

information about developments in the marketing environment.

All of the following would be considered to be steps to improve the quality

ofmarketing intelligence in a company EXCEPT ________

A ________ is a direction or sequence of events that has some momentum and

durability; the shape of the future is revealed and many opportunities are
provided.

The beginning of the new century brought a series of new challenges. All of the
following would be considered to be among those challenges EXCEPT ________.

When IKEA noticed that people wanted good furniture at a substantially lower
price and created knock down furniture, they demonstrated marketing savvyand
turned a private or social need into a(n) ________.
A person can obtain a product in one of four ways. Which of these ways is most
appropriate when the person trades with another person?

If a female consumer hates smoking and is willing to pay an extra tax just tohelp
eliminate smoking in her city, she is exhibiting ________ with respect to her views
toward smoking.
According to information found in Radical Marketing, a company can emulate a
radical marketer by doing all of the following EXCEPT ________

When online dot.coms, such as eBay and Amazon cut out the majority of
middlemen that normally would participate in the exchange process, they were
advocating ________
Under which of the following company orientations toward the marketplace
would we expect to find the “better mousetrap” fallacy?
If marketers are characterized as “gardening” rather than “hunting,” the
________ is most likely to be the concept the marketers are following ?
Companies that practice ________ are implementing a total market orientation
and are likely to be the most successful.
In which of the following dimensions of holistic marketing might we find an
emphasis on communications, products and services, and channels?
When a customer has a(n) ________ need, the customer might expect something
like admiration from friends because he or she has purchased something that
might indicate a certain market savvy.

Kroger supermarkets are aggressively pursuing a strategy of capturing a larger

share of the customer’s “stomach.” Which of the following shifts in marketing
management is most appropriate for this example?
Marketing seeks to create and manage profitable customer relationships by
delivering________ to customers.

You have learned at work that today’s successful companies at all levels have one
thing incommon: they are heavily committed to marketing and strongly ________.
________ is managing profitable customer relationships

The two fold goal of marketing is to keep and grow current customers and to
________
Highly successful companies know that if they take care of their customers,
________will follow.
Marketing is more than ________ and advertising

Today, marketing must be understood in terms of not just making a sale but
also________.

You are preparing a combination of products, services, information, and

experiences to amarket to satisfy needs and wants. What are you preparing?
Defining Marketing and the Marketing Process
As they create brand experiences, smart marketers look beyond the ________
of theproducts and services they sell.
Customer satisfaction depends on the product’s perceived value relative to the
buyer’s________.
When a customer is satisfied, we can safely say that is when a customer’s
purchase________ his or her expectations
Needs and wants are being satisfied through exchange. Which of the following is
occurring at this point?

Marketing consists of actions taken to build and maintain desirable ________ with
targetaudiences involving a product, service, idea, or other object.
This group of buyers shares a particular need or want that can be satisfied
through exchange relationships ?

As the saying goes, it takes two to tango and this is true of marketing also, which
is notcarried on by sellers alone. ________ also carry on marketing
Rarely do marketers attempt to be all things to all customers. Rather, they want to
serveselected customers that they can serve ________.
The five alternative concepts under which organizations conduct their marketing
activities include the production, ________, selling, marketing, and societal
marketing concepts.
The failure brought about by the attempt to “build a better mousetrap” is an
often-citedexample of marketing ________.
Most firms practice the selling concept when they face ________.
To practice the marketing concept, an organization must deliver the ________
better than competitors.

The marketing concept views marketing not as “hunting,” but as ________.

Customer-driven marketing usually works well when ________

Now many companies are beginning to think of ________ interests as well as
their owncustomers’ needs.
The societal marketing concept seeks to establish a balance between consumer
short-runwants and society’s ________.

The nature of the marketplace is ever changing. Of particular importance to

marketers arechanging demographics, ________, and overcapacity in many
industries

_______ is an important concept when we realize that losing a customer means

losing more than a single sale. It means losing the entire stream of purchases that
the customer would make over a lifetime of patronage.
Experience has taught us that the key to building lasting customer relationships
is to create superior customer value and ________.
Customers buy from stores and firms that offer the highest ________

Customers tend to act on their perception of a product’s value; unfortunately,

they do not always judge a product’s values and costs ________

Beyond simply retaining good customers, marketers want to constantly increase

their“share of customer.” Describe what this means in marketing terms.
________ is one of the best ways to increase share of customer
Is it true that the more loyal the firm’s profitable customers, the higher the firm’s
customer equity?
Surveys show that in markets with few customers and high margins, sellers want
to create________ with key customers.
Many organizations today realize that in addition to providing financial benefits to
customers, they must also add ________ benefits.
A distribution channel phenomenon in which forecasts yield supply chain
inefficiencies is also known as ________
ECR Stands for ?
The overarching concept in inventory management for ECR is ________________
Ahold was founded in 1887 by ?

By supplying customers with special equipment or computer linkages that help

them manage their orders, payroll or inventory a business marketer would be
building customer relationships by adding ________.
Besides just acquiring customers, marketing ultimately involves both keeping
and________ profitable customers.
 A B C

c) The process of purchasing

b) The action or business of products from other
promoting and selling organisations with the in-
a) The business of selling of goods in products/services, including market tent of reselling them to
large quantities and at low prices. research and advertising. the final customer.
a) Latine b) French c) Greek
a) time utility b) place utility c) ownership utility
b) sells products to a company that
a) sells products to other business resells c) sells products to final consumers

a) Baligh-Richartz effect b) Transaction cost theory c) Retailing theory

a) Amazon b) WPP Group c) Hindustan Unilever

a)Try to close the product flows into

a full circle with the aim of reducing b) Coordinating production c) Passive function for
waste. processes. manufacturing brands.
a) Shoppers Stop b) IKEA c) L&T

a) FlipKart b) Walmart c) Tesco

a) Product replacement b) Product recycling c) Product shifting

a) State Information
Commission b) State Industrial Committee c) Standard Investment Closure

a) Introduction stage, c) Development stage,

Development stage, Growth a) Introduction stage, Growth stage, Introduction stage, Growth
stage, Maturity stage & Development stage, Maturity stage, Maturity stage &
Decline stage stage & Decline stage Decline stage

c) The process of dividing a

a) The major change in positioning b) The process of designing market of potential customers
for the brand, where a firm has to
change the target market's and conducting experiments into groups, or segments,
understanding of the to optimize and improve the based on different
product/service. results of a target area. characteristics.
a) 20,000 b) 90,000 c) 1,20,000
a) Gigantic retailers b) Massive Group c) Big-Box retailers
a) Convenience stores b) Commutable stores c) Common stores

a) Proximity retailing b) Warehouse Club c) Cash and Carry wholesalers

a) Category migration b) brick-and-mortar storing c) Mature Business

a) Future Group b) Schwarz Group c) Metro Group

a) General Merchandising b) Blurring c) Scrambled Merchandising

a) Brand b) Price c) Promotion

a) FabAlley b) H&M c) AJIO

a) Value retailers b) Local retailers c) Common retailers

a) Low price strategy b) High price strategy c) Aggressive buying strategy
a) Limited edition b) Demand c) Test marketing
a) ATAOS b) Oxylane c) Cabesto
a) Unique Selling Propositions b) Unique Selling Place c) Unique Selling Price
a) Fee auctions b) Initial payment fee c) Penny auctions
a) 12 hours b) 24 hours c) 48 hours
a) igigi.com b) Globetrotter c) Beezid.com

a) Lean-forward b) Lean-back c) shopping postures

a) Shelter brand b) Troop Brand c) Umbrella brand

a) research offline, purchase online b) research online, purchase online c) research offline, purchase offline
a) webrooming b) showrooming c) Customer touchpoints
a) Myntra b) Deichmann c) Reliance retail

a) Third party owned and carry b) They carry multiple brands to c) They are company-owned and
multiple products of single brand. generate profits. carry only a single brand of product.

a) Contractual Dealer Systems b) Contractual Deal Source c) Contractual Dealing Security

a) Local retailer b) Commercial agent c) Commercial retailer

a) Alibaba Group b) Tencent c) ebay
a) Zara b) Gumtree c) IKEA
a) Cut-Make-Trim b) Cost-Manage-Technique c) Cost-Manage-Trim
a) price, place, promotion b) people, planet, profit c) people, price, promotion
a) steel industry b) furniture industry c) fashion industry
a) Jesper Brodin b) Susan Diane Wojcicki c) Tim Cook
b) customised and low price c) tailored apparel and high price
a) customised and tailored apparels apparels appreals
a) business-to-retail (B2R) b) retail-to-business (R2B) c) business-to-business (B2B)
a) Vertical b) Conglomerate c) Horizontal
a) Amazon - Whole Foods Market b) Dell - Vmware c) Walmart - Flipkart
a) Panda Express b) McDonald’s c) Chipotle

a) selling-off the unprofitable parts b) Reinvesting into the unprofitable c) Expanding the unprofitable parts of
of a business. parts of a business. a business.

a) Investing in other sectors b) Acquisitions c) Joint Ventures

a) Marketing b) Competition c) Sourcing

a) Group of Retail Development b) Global Retail Development c) Governance of Retail Departmental
institute Institute Index

a) sprinkler model b) waterfall model c) electronic retailing model

a) waterfall model b) selective model c) evolutionary pattern

a) foreign development investments b) foreign development institute c) foreign direct investments

a) Price b) format c) geography
a) French b) British c) Spanish
a) foreign specialized assets b) firm specialized assets c) firm-specific assets
a) A logo b) A Design c) A formal sign
a) store brand
b) security brand c) national brand

a) Company branding b) Employer branding c) Work culture branding

a) wholesalers b) employees c) customers

a) Consumer's favoritism toward a b) Consumer's unfavoritism toward c) Consumer's unfavoritism toward a

line of products due to negative a line of products due to negative line of products due to positive
experiences with other products. experiences with other products. experiences with other products.

a) Brand hierarchy b) Brand architecture c) Brand image transfer

a) umbrella brand b) family brand c) mixed

a) Test marketing b) Market targeting c) Market Segmentation

a)The organisation's long-term b) The values and expectations of c) The values and expectations of
direction. powerful actors in the organisation powerful actors in the organisation

a) Business-level strategy b) Corporate-level strategy c) Alliance-based strategy

a) Corporate level b) Operational leve c) Business level

a) Strategic applicability b) Strategic position c) Strategic choices

b) the pulling together of the

a) The pulling together of ideas that different decisions made c) the systematic, rational way in
develop from different parts of the throughout an organisation, so as to which strategy is always developed in
organisation develop a coherent overall strategy. an organisation

b) through the shared assumptions

a) through the shared assumptions in across similar types of organisations c) through the individual experience
the organisation, often thought of as within an industry (or organisational of a few top managers or strategic
the organisational culture. field) planners.

b) the new ideas that develop from

within it are selected by formal
a) new ideas are tried out in the evaluation through strategic c) there are sufficient people who find
market and either succeed or do not planning systems. them attractive

a) Tangible, financial resources b) Intangible, financial resources c) Tangible, physical resources

a) Competent substitution b) Core competence c) Renewability

a) survive using approaches and c) achieve competitive advantage in

techniques that others cannot imitate ways that others cannot imitate or
or obtain. b) surviving market dynamics. obtain.

a) Interdependent causality b) Causal dependency c) Causal ambiguity

a) the competitor who is 'best in b) the nearest geographical
class' wherever that may be competitor c) the nearest principal competitor

a) Mission statement b) Core values c) Vision statement

a) Enlightened self-interest b) Free enterprise c) Laissez-fair

a) It helps detect and avoid strategic b) It avoids misattributing the
drift reasons for success c) It avoids the recency bias

a) Rigidity analysis b) Historical narratives c) Cyclical influences

a) Cyclical influences b) Anchor points c) Key events and decisions

a) Values b) Beliefs c) Paradigm

c) A representation of the taken-for-

a) A representation of the politics in b) A representation of the power in granted assumptions, or paradigm, of
an organisation an organisation an organisation and its competitors
a) It helps the development of c) It prevents a focus solely on market-
business-level strategies. b) It makes financial control easier based criteria.

b) Providing a high perceived value

a) Simultaneously seeking to achieve service or product to a selected c) Concentrating on a particular
differentiation and a price lower than market segment that justifies a feature of a product or service to
that of competitors substantial price premium achieve differentiation

a) the provision of products or

services that offer benefits different b) the innovation of products or
from those of competitors and that services greater than the c) higher quality products or services
arewidely valued by buyers. competition. than those of competitors

a) By cross-subsidising one business b) By having 'deeper pockets' to

from another fund short- to medium-term losses c) By having a lower cost structure
b) To achieve advantage or avoid
a) To achieve advantage competition c) To avoid competition

a) Greater sensitivity to end-user

requirements b) Increased selling power c) Increased buyer power

a) Backward integration b) Related diversification c) Vertical integration

a) Vertical integration describes b) Vertical integration is where a c) Vertical integration is where a firm
either backward or forward firm diversifies activities that are diversifies into activities that are
integration into adjacent activities in inputs into the company's current competitive with or complementaryto
the value network. Horizontal business. Horizontal integration its current activities. Horizontal
integration is development into refers to diversification into integration is either backward or
activities that are complementary to activities that are concerned with forward integration into adjacent
present activities. the company's outputs. activities in the value network.

a) Synergy b) Diversification c) Integration

b) There is little benefit to c) There is significant benefit,

a) There is significant benefit, shareholders as they have already provided the diversification leads to
provided the diversification leads to spread their risk by holding a range an increase in corporate parenting
synergy of shares. capabilities.
a) Fit b) Attractiveness c) Balance

a) Ballast b) Cash cow c) Star

a) Global customisation b) Scope economies c) Transferable marketing

a) International
compartmentalisation b) Multidomestic marketing c) Global sourcing

a) the issues related to globalisation c) whether to centralise strategic

and the alleged disadvantaging of b) how many local people to decisions in head office or to devolve
developing countries employ in foreign subsidiaries decision making to subsidiaries

a) Transnational b) Global c) Multidomestic

a) The tipping point b) Incremental innovation c) Radical innovation

b) The organisation's capacity for c) The availability of complementary
a) The speed of change in the market profit capture assets

a) Releasing capital as a reward b) Changing to intrapreneurship c) Sources of capita

a) Serial entrepreneurs b) Serial venturists c) Venture capitalists

b) To create consolidation c) To increase speed of entry into a
a) To increase capabilities opportunities rapidly changing market

a) Preservation b) Symbiosis c) Holding

a) Courtship b) Negotiation c) Storming

a) Diversification b) Retrenchmen c) Market penetration

b) Clear identification of the key c) Difficulties in establishing the
a) Difficulty in quantification stakeholders timescales to be applie

b) a shared vision and culture that is

a) a stable hierarchy. challenging and questioning.
 b) failure to add value, inability to
integrate the new company, lack of
organisational learning and poor c) the two companies having different
a) lack of cultural fit. cultural fit core competences
b) To create consolidation c) To increase speed of entry into a
a) To increase capabilities opportunities rapidly changing marke

a) Strategy development must not be b) Strategy development occurs as c) According to Hofstede's theories,
based on the taken-for-granted the outcome of the taken-for- strategies that work in one culture
assumptions and behaviours in granted assumptions and cannot be transferred to another
organisations. behaviours in organisations culture

a) Strategic organisation b) Learning organisation c) Pluralistic organisation

c) the primary activities of an

organisation such as production,
a) business units b) geographic divisions finance and marketing

b) one that is an investment

company consisting of
a) one that is holding control over shareholdings in separate c) one that is managed by a group of
product or market divisions businesses managers who are shareholders
a) qualitative measures b) performance targets c) portfolio management
a) system for the allocation of c) using real market forces in the
resources b) outsourcing of activities allocation of resources
b) standardisation of c) standardisation of skills and
a) standardisation of outputs norms/behaviours behaviours

c) complete devolution of strategic

a) retaining financial control and b) complete devolution of both issues but retention of major
strategic planning principles financial and strategic issues financial control

a) agreement between the centre c) the retention of strategic and

and divisions within central b) complete devolution of strategic financial controls in a top-down
guidelines and financial controls approach

c) Maintaining control over the

b) Increasing ownership of a change process while also involving
a) Clarity and speed decision or process people in it
a) Reconstruction b) Adaptation c) Revolution

a) It involves major strategic change b) It is rapid c) It is likely to involve cultural change.

a) Using symbols, rituals and c) Associating with powerful
language to legitimise change b) Building alliances and networks stakeholder groups

a) Providing support for top

management's views on the
organisation's strategic issues b) Transferring knowledge c) Promoting strategic decisions
a) Does it contain detailed procedures b) Does it plan actions for the whole
and policies? organisation? c) Is it focused on strategic needs?
a) minimum retail price b) minimum rate of profit c) maximum retail price
a) self service stores b) shopping by post c) chain stores
a) super bazaar b) departmental store c) multiple shop

b) sells products to a company that

resells
a) sells products to other businesses them c) sells products to final consumers
a) over telephone b) through retail stores c) over internet
a) profit b) markup c) income
a) value added tax b) very important additional tax c) value additional tax
a) Catalog retailing b) Vending Machines c) Chain store

a) corporate chain store b) merchandising conglomerate c) voluntary chain

a) Category killers b) Variety stores c) supercentres

a) How should orders be handled? b) Where should stock be located? c) How much stock should be held?

a) A retailer is forced to study the b) A retailer is shown how it can

legal, economic, and competitive differentiate itself from
market competitors. c) Sales maximization is stressed.
a) sole proprietorship b) partnership c) franchise

a) mass merchandising b) niche retailing c) bifurcated retailing

a) controllable variables b) demographic statistics c) lifestyle measures

a) the retail organization b) human resource management c) operations management

a) control b) retail audit c) strategic planning

b) refrain from "fine tuning" the c) look for both positive and negative
a) consider only controllable variables strategy feedback

a) Appropriate pricing b) Brand availability advertising c) Brand image management

a) Partnership and sole trader b) Partnership and private company c) Private company and sole trader
a) Make the most profits in the
channel b) Be the channel leader c) Gain feedback from consumers
a) Lack of “touch” b) Security concerns c) Too difficult
a) controllable b) direct c) indirect

a) self-service b) self-service c) limited service

a) nonstore retailing b) warehouse stores c) hypermarkets
b) choose the right service response
a) identify its target market it wants to support c) select the service mix

a) retail life cycle b) wheel-of-retailing c) service-assortment

a) corner b) limit c) dime

a) location b) pricing system c) promotion system
a) mail order b) party plan c) department store

a) low price b) low quality, but at a low price c) high quality at a high price
a) primary and secondary b) internal and external c) latent and manifest
a) retail gravitation model b) retail dispersion model c) retail composition model

a) point-of-purchase materials b) price reductions c) stockout situations

a) whiteouts b) blackouts c) stockouts

a) customer characteristics b) symbols c) layout

a) Transactional costs b) Opportunity costs c) Incremental cost

a) Promotional activities b) Product development c) Product life cycle
a) Market penetration b) Market development c) New offering development

a) competitors price b) deamnd and supply c) foreign retail markets

a) Retail branding b)
b) store
Brandbranding
Positioning c) private labels
a) Merger c) Differentiation

a) corporate social responsibility b) PPP approach c) triple bottom line concept

a) price, place, people b) product, profit, planet c) people, planet, profit

a) Protecting the environment and

acting in a socially responsible way b) Joint Ventures c) Diversifying its products

a) Hypothesis testing b) Hypothetical prescription c) Hypothetical strategisation

b) Does it demonstrate solutions c) Does it provide clear progress
a) Is it focused on strategic needs? and actions? measures?

b) each party has something that c) each party is capable of

a) at least two parties might be of value to the other party communication and delivery
a) creative b) selling c) management

a) Durable b) Impulse c) Physical

a) Information b) Celebrities c) Durable goods

a) people b) buying power c) demographic segment

a) business markets b) global markets c) consumer markets

a) brand image b) distribution c) distribution

b) how to enter each country

(as an exporter, licenser, joint
venture partner,contract
manufacturer, or solo c) how to adapt their product and
a) which countries to enter manufacturer) service features to each country

a) metamarket b) vertical integration c) horizontal integration

a) Product Life Cycle b) Marketing Mix c) Advertising Mix

a) open-market b) deregulated c) regulated

a) the right product b) the right service c) the right store

a) changing technology b) globalization c) privatization

a) globalization b) customization c) industry convergence

a) experience b) customer value c) customer delight

a) reintermediation b) disintermediation c) e-commerce

a) better prices b) greater value c) well-established brand names

a) marketing concept b) selling concept c) selling concept

a) product b) marketing c) production

a) marketing b) selling c) direct marketing

a) organized resistance, slow b) management, customer reaction, c) decreased profits, increased R&D,
learning, and fast forgetting competitive response additional distribution

a) total market orientation b) external focus c) customer focus

a) cross-functional team orientation b) collaboration model c) customer orientation

a) Niche marketing b) Holistic marketing c) Relationship marketing

a) business markets b) global markets c) consumer markets

a) brand image b) distribution c) promotion

a) company orientation b) philosophy c) function

a) safe product design b) cultural marketing c) social responsibility marketing

a) customer-centered business b) focused business model c) societal marketing concept

a) cause-related marketing b) brand marketing c) equity marketing

a) stage-gate system b) joint- venture system c) new product “team”

a) product innovations b) distribution strategy c) pricing policies

a) undermining competitive c) milking the market for product
competencies b) building customer loyalty desires

a) business mission b) core strategy c) cognitive space

a) resource space b) competency space c) cognitive space

b) Reviewing global outreach c) Redefining the business concept

a) Reviewing all macro relationships projections (the “big idea”).

a) a value matrix b) a global distribution policy c) a business development strategy

a) The threat of ethics-based lawsuits b) Doing more with less. c) Hostile takeover attempts

a) Creating a viable business

opportunity. b) Producing a strategic fit c) Developing an investment portfolio

a) board of director level b) major stakeholder level c) corporate level

a) strategic plan b) marketing plan c) tactical plan

a) organizational plan b) corporate mission c) strategic marketing plan

a) The tactical marketing plan b) The target marketing plan. c) The product launch plan

a) The marketing plan b) The organizational plan. c) The strategic marketing plan

a) implementing b) controlling c) innovation

b) establishing strategic business

a) defining the corporate mission units and assigning resources (SBUs) c) assigning resources to each SBU

a) profitability b) target market feasibility c) opportunity

a) Strategic business unit b) Diverse business unit c) Growth business unit

a) concentric b) conglomerate c) horizontal

a) concentric strategy b) conglomerate strategy c) horizontal strategy

a) Goal formulation b) Strategy formulation c) Business mission

a) defined strategy b) focused strategy c) value-added strategy

a) differentiation b) domestic customer relationship c) market share

a) stakeholders b) partners c) regulators

a) strategic plan b) marketing plan c) target market plan

a) one year b) two years c) three years

a) long-term b) profit c) short-run

a) price b) advertise/promote c) distribute

b)Nike shoes cost almost nothing to

a) Nike has too many professional make yet cost the consumer so c) Nike has unfair leverage with
athletes endorsing their products much distributors

a) zero customer feedback time b) zero product improvement time c) zero defect

a) design skills b) customer share c) promotion venues

a) Doing more with more b) Doing less with less c) Doing less with more.
a) Missouri-Pacific Railroad—we run a b) Xerox—we make copying C) Encyclopedia Britannica—we
railroad. equipment. distribute information

a) intensive b) integrative c) diversification

a) market-penetration b) market-development c) product-development

a) Strategic orientation b) Competitive positioning c) HR training strategy

a) program formulation b) strategy formulation c) implementation

a) concurrent b) research c) premium

a) marketing research system b) marketing information system c) marketing intelligence system

a) a company can train and b) a company can motivate

motivate the sales force to spot intermediaries to pass along
and report newdevelopments important information c) a company can network externally

a) trend b) fashion c) style

a) a deterioration of innovative ideas b) steep decline of the stock market c) increasing unemployment

a) market need b) profitable business opportunity c) product development

a) Self-producing b) Using force c) Exchanging

a) negative demand b) non-existent demand c) declining demand

a) hiring only passionate missionaries, b) having the CEO own the c) using marketing research at every
not marketers marketing function opportunity

a) category killers b) every-day-low prices c) disintermediation

a) Production concept b) Product concept c)Selling concept

a) production concept b) product concept c) marketing concept

a) reactive market orientation b) proactive marketing orientation c) “invent and market”

a) Internal marketing b) Integrated marketing c) Socially responsible marketing

a) real b) unstated c) delight

b) From marketing does the c) From a focus on gaining market

a) From relying on old market marketing to everyone does the share to a focus on building
positions to uncovering new ones marketing. customershare.

a) competitive prices b) superior value c) superior service

a) customer focused b) obtaining the best CEOs c) increasing wealth to stockholders

a) Management b) Human resources c) Customer service

a) attract new customers by b) keep and grow current customers c) keep and grow current customers
promising superior value by delivering competitive pricing by delivering friendly service

a) frequent good word of mouth b) market share c) market share and profits
a) distribution b) selling c) promotion

c) successfully remaining in the

marketsuccessfully remaining in the
a) understanding customer's value b) advertising brilliantly market

a) value proposition b) demand satisfaction c) tactical plan

a) benefits b) experiences c) value satisfaction

a) awareness b) attributes c) preferences

a) cost of obtaining the product b) cost of competing products c) expectations

a) exceeds b) redefines c) falls short of

a) selling b) customer service c) marketing

a) exchange transactions b) exchange relationships c) exchange processes

a) market b) target market c) segment

a) Selling b) Promoting c) Marketing

a) profitably b) with superior customer service c) well and profitably

a) promotion b) pricing c) distribution

a) failures b) myopia c) problems

a) a crisis b) fierce competition c) the sale of unsought goods

a) desired satisfactions b) attractive prices c) level of service

a) fishing b) gardening c) living

c) a firm can deliver the goods desired

a) a clear need exists, and customers b) customers know what they want and customers are thoroughly
are easy to identify and can afford it researched

a) society b) stockholders c) investors

a) short-run costs and profits b) short-run ethics c) long-run welfare

a) more sophisticated competitors b) higher unemployment c) slowing incomes

a) Heuristics b) Net profit c) Customer lifetime value

a) satisfaction b) great service c) competitive prices

a) value for the dollar b) customer perceived value c) level of customer satisfaction

a) reliably b) accurately c) objectively

c) Marketers want to increase the

b) Marketers want to increase the share they get of the customer’s
a) Marketers want to increase their profit margin with this target purchasing in theirproduct
market share market. categories.
a) Targeting new customers b) Using bait and switch c) Cross-selling

a) no b) yes c) maybe

a) basic relationships b) relationship marketing c) extreme partnerships

a) social b) rational c) psychographic

a) Enterprise resource planning b) Bullwhip effect c) Safety stock

a) efficient consumer response b) earnings credit rate c) Electronic Challan Return
a) Supply Chain Management b) Quick Response Logistics c) continuous replenishment
a) Jan Linders b) Kruidvat c) Dirk van den Broek

a) greater customer service b) partnership marketing c) structural ties

a) tracking b) placing in a database c) growing

 D

d) The process by which retailers

promote awareness and interest of
their goods and services in an effort
to generate sales from their
consumers.
d) Persian
d) all of these

d) sells products for one’s own use

d)The wheel of retailing

d) Decathlon S.A.

d) Linking buyers and sellers.

d) Future Group

d) Trent

d) Product placing
d) Standard Industrial
Classification

c) Introduction stage, Maturity

stage, Development stage,
Growth stage & Decline stage

d) Total purchases of a
customer of a product or
service.
d) 55,000
d) Huge fishes
d) Customer stores

d) Business-to-Business trade

d) New retailing Phenomena

d) Walmart

d) Plurality

d) Market segment
d) American Apparel

d) Partial retailers
d) Negotiable pricing startegy
d) Corporate Social Responsibility
d) Decat
d) Unique Selling Promotion
d) English auctions
d) 6 hours
d) Barnes & Noble

d) All of the above

d) Pool Brand

d) research online, purchase offline

d) All of the above
d) Homeshop18

d) They carry single product to

generate profit.

d) Continuous Dealing Source

d) All of the above

d) Mango
d) PistonHeads
d) Cut-Make-Technique
d) people, price, planet
d) Agricultural industry
d) Greg Foran
d) standardized and low price
appreals
d) retail-to-retail (R2R)
d) All of the above
d) Google - Glaxo and Smith
d) White Castle

d) Holding a unprofitable part of a

business from a local company

d) Dissolving

d) Hiring

d) Global Retail Development Index

d) selective model

d) scoring model

d) foreign direct import

d) sale
d) Indian
d) firm specialized assets
d) All of the above

d) halo effects

d) Employee branding
d) foreign markets

d) Consumer's favoritism toward a

line of products due to positive
experiences with other products.

d) Brand image separation

d) All of the above

d) Positioning
d) All of the above

d) Operational-level strategy

d) Mission and vision

d) Strategy in action

d) the deliberate positioning of the

organisation through a rational,
analytic, structured and directive
process

d) All of the above

d) All of the above

d) Tangible, intellectual capital

d) Dynamic capabilities

d) achieve competitive advantage.

d) Ambiguous intercausality
d) the competitor who is the best in
the industry

d) Objectives

d) Forum for stakeholder interaction

d) All of the above

d) Chronological analysis

d) Historical narratives
d) History

d) A representation of the taken-for-

granted assumptions, or paradigm, of
an organisation and the physical
manifestations of the organisation
culture
d) It decreases the complexity of the
organisation's structures

d) Concentrating on differentiation as
the primary means of achieving
competitive advantage

d) the provision of different products

or services that draw upon
competences or resources which
competitors do not have.

d) All of the above

d) Neither to achieve advantage nor
to avoid competition

d) Greater barriers to entry

d) Divergent diversification

d) Vertical integration is concerned

with ensuring that all the activities of
the organisation are well coordinated.
Horizontal integration is concerned
with coordination of activities with
buyers and suppliers.

d) Consolidation

d) There are always significant

benefits from the reductions in risk
d) All of the above

d) Harvest/divest

d) Favourable logistics

d) The global local dilemma

d) the extent to which products and

services may be standardised across
national boundaries or need tobe
adapted to meet the requirements of
specific national markets

d) Export

d) Diffusion

d) All of the above

d) Changing from the role of
entrepreneur to manager

d) Intrapreneurs

d) All of the above

d) Absorption

d) Maintenance

d) Market development
d) Identifying objectives of the
strategy
d) failure to add value and inability to
integrate the new company

d) All of the above

d) A major task of strategy

development is to alter the taken-for-
granted assumptions and behaviours
in organisations

d) Emergent organisation

d) product divisions

d) one that is holding control based

on portfolio management principles
d) quantitative measures
d) a formalised system of contracting
for resources

d) standardisation of processes

d) providing financial devolution but

retaining strategic planning principles

d) complete devolution of strategic

controls but retention of financial
controls

d) Overcoming lack of information or

misinformation
d) Evolution

d) All of the above

d) Looking for windows of
opportunity

d) Analysing, prioritising and

generating options

d) All of the above

d) maximum rate of profit
d) departmental stores
d) second shop

d) sells products for one's own use

d) over more than one channel
d) markdown
d) value added theory
d) Direct Mail

d) consumer cooperative

d) box stores

d) How should stock be financed?

d) Crises are anticipated and often

avoided.
d) corporation

d) middle market retailing

d) uncontrollable variables
d) merchandise management and
pricing

d) feedback

d) consider no problems with the

government to be a form of negative
feedback

d) Price special on brands

d) Private company and public
company
d) Co-ordinate the production
strategy
d) Unfamiliar merchants
d) Margin results

d) full service
d) Category killers

d) Develop a nice store atmosphere

d) Product life cycle

d) Shoestring
d) Store personnel.
d) Catalogue shop

d) high quality at a reasonable price

d) direct and indirect
d) retail network model

d) All of the above

d) shortage

d) temperature

d) Indirect Costs
d) Product extension
d) Diversification

d) geographical adversities

d) All of the above

d) Sell off

d) All of the above

d) None of these

d) Segmenting its market

d) Strategisation

d) All of the above

d) All of the above

d) forecasting

d) Service
d) Organizations

d) market

d) nonprofit and governmental

markets

d) price

d) All of the above

d) betamarket

d) Buying process

d) scientifically segmented

d) value

d) heightened competition

d) acquisition

d) total service solution

d) e-collaboration
d) direct selling capability

d) product concept

d) selling

d) holistic marketing

d) forecasted demand, increased

sales expense, increased inventory
costs

d) competitive, customer focus

d) management-driven organization

d) Supply-chain marketing

d) nonprofit and governmental

markets

d) price
d) branch of management

d) cross-functional teams

d) ethically responsible marketing

manager

d) direct marketing

d) venture team

d) activity systems
d) renewing a customer base

d) competency space

d) rational space

d) Reviewing successes from e-

commerce (if any)

d) business partnership management

d) Increasing control by big

government

d) Establishing a strategy

d) strategic level

d) customer value statement

d) customer value statemen

d) The product development plan

d) The marketing mix plan

d) planning

d) assessing growth opportunities

d) quality products
d) Niche market unit

d) intensive growth

d) integrative strategy

d) Program formulation

d) customer-focused strategy

d) overall cost leadership

d) supply-chain relationship

d) competitive analysis plan

d) four years

d) product

d) design product

d) Nike has an unfair advantage in

product design

d) zero purchasing time

d) competitive space share

d) Doing more with less.

d) Standard Oil—we sell gasoline.

d) conglomerate
d) diversification

d) Corporate culture

d) functional analysis

d) secondary

d) vertical system

d) a company can use guerrilla tactics

such as going through a competitor’s
trash

d) fad

d) corporate scandals

d) invention

d) Coercing

d) unwholesome demand
d) creating a community of
consumers

d) supply-chain conglomeration

d) Holistic marketing concept

d) social responsibility concept

d) both reactive and proactive
marketing orientation

d) Global marketing
d) secret

d) From focusing on profitable

transactions to focusing on customer
lifetimevalue.

d) product assortment

d) employee motivation
d) Marketing

d) None of these

d) profits
d) customer service

d) satisfying customer's needs

d) marketing offer
d) benefits and experiences

d) recognition

d) All of the above

d) lives up to

d) transaction pricing

d) exchange privileges

d) A and C

d) Market segmentation

d) efficiently
d) product

d) incongruences
d) marketing myopia

d) advertising campaign

d) None of these

d) a firm understands customer

needs even better than the customer
doe

d) competitors

d) value propositions

d) political instability

d) Relationship marketing

d) long-term relationships
d) both B and C

d) accurately or objectively

d) Marketers want to continuously

increase their customers’ levels of
satisfactio
d) Relationship selling

d) cannot tell accurately

d) full partnerships

d) product-use

d) ABC analysis
d) Emigration Check Required
d) Vendor-managed inventory
d) Albert Heijn

d) value-added services

d) satisfying
 QUESTION
AMERICAN HERITAGE UNIVERSITY
Cost Audit
1. Fixed cost per unit decreases when
2. Prime cost + factory overhead is
3. Find the value of purchases if Raw material consumed Rs.90000, Opening and closing stock of
raw material is Rs.50000 and Rs.30000 respectively

4. If cost of goods sold = Rs.40000: GP margin is 20% of sales, calculate the gross profit margin?
 A B C

a. Production volume increases b. Production volume decreases c. Variable cost per unit decreases
a. Conversion cost b. Total cost c. No cost

a. Rs.10000 b. Rs.170000 c. Rs.70000

a. Rs.10000 b. Rs.32000 c. Rs.48000

 D

d. Variable cost per unit increases

d. Production cost

d. Rs.120000

d. Rs.8000