BUSINESS PLAN
Michaella Amad
Sharon Mie Isalos
Roi Jones Marino
Robbie Sabusap
Mona Liza Sison
John Eric S. Yongque
FEBRUARY 2020
I. INTRODUCTION
A. Project Title: Dante Gulaman
B. Project Type: Manufacturing
C. Type of Ownership: Partnership
D. Status of Operation: New
E. Business Address: St. Martin de Porres St., Brookside Hills
Subdivision, Sitio Dilain, Brgy. Muntindilaw, Antipolo CIty
F. Brief Description of Service/Product/Business:
Dante Gulaman is a locally owned fast food outlet that serves our renowned
gulaman creating eye-catching multicolored layers gelatin topped with desired
toppings and sweetest condensed milk that will surely captivate one’s heart.
G. ENTREPRENEUR’S PROFILE:
Name: John Eric S. Yongque
Address: Sitio BSN, Falcon St. Brgy. Muntindilaw, Anitpolo City, Rizal
Contact Number: 09302915972
H. Vision and Mission
Vision:
To inspire and appreciate local snacks and be the country’s best.
Mission:
To attract venture capital or angel investor money: to serve wholeheartedly
to the customers by providing incredible taste at a modest price point in a
welcoming, stylish atmosphere.
Whereas, our main focus will be serving high-quality food at a great value.
I. Objectives:
1. To attract new diners from a particular neighbourhood.
2. To establish a presence as a successful local fast food outlets and
gain a market share in Philippines’ fast food industry.
3. To ensure customer satisfaction and build a repeat-customer base.
II. MARKET ASPECT
A. Service/Product Description
1. Describe your service/product.
Colorful desserts topped with desired toppings sweetened with your desired
add-ons. It’s a curiously sweet, chewy dessert that you’ll find yourself craving after a
few days here.
Special Rainbow Salad A quick and easy side dish or dessert
that is colourful in many ways! From
its different layers to its different add-
ons.
Tropical Jello Pretzel Salad A combination of orange, pineapple
and coconut flavours all in an easy-to-
make sweet jello salad recipe!
Berry Jello Pretzel Salad It is made with fresh berries & fruity
Jell-O on a buttery pretzel crust!
Cranberry Jello Salad It is made with 3 festive, delicious
layers of pretzels, pudding,
cranberries & Jello!
Strawberry Jello Parfait A pink strawberry whip to layer on top
of the chilled Jello.
Blueberry Jello Salad A dessert that is full of blueberries and
topped with a sweet and creamy layer!
Salad Fiesta All the desserts served
2. Why did you think there is a need for your service/product in
your locality?
When times of sadness and craving, you need a reliable dessert with which to
beat it back. That is why locals are in need of desserts that will satisfy their taste
buds oozing with eye and mouth watering dessert. Its origins seem to be lost to
history, but nowadays we are bound to encounter it everywhere in different areas,
from roadside stalls to five-star hotels, on beverage lists and dessert menus alike.
3. What is the advantage of your service/product?
Dante Gulaman serves a delightful dessert remarkably the sweetest you’ll
taste with additional free access in Wi-Fi. It also provides warm ambiance and cozy
feeling to the customers who wanted to feel alive and at best.
B. Target Customers/Buyers
1. Who are your target customer/buyers?
Our target customers are all of ages. It’s either a kid or kid at heart. As long as
we can serve, we will wholeheartedly comply with our customers.
2. Why did you choose them?
This is because of a lot of people love to eat sweets on a daily basis, they
tend to keep up with trends by posting it on social media making it a trend. Also, we
purposely wants to make a name in the industry that is why it will be of great help for
us to achieve our prime goal.
C. Competition
1. Who in your community are also engaged in the same type pf
service /product?
Some of the Sari-sari Stores are serving gulaman products. Lots of stalls
located on streets are also serving products related in gulaman.
2. Can you compete with them? How?
Yes. We can compete with them for we serve products that will surely suffice
their needs yet in an affordable one. By innovating our product and making it
affordable yet a quality one.
D. Terms
1. What is the ongoing paying/selling now being practiced by
your competitors?
The ongoing selling now being practiced by our competitor is per purchased
of our own Gulaman.
2. What terms would you adapt? (e.g. Cash, Installment, etc.)
The terms that we will adapt for Dante Gulaman are through Cash, credit
card, Gcash, gift certificate, coupons, and promos.
E. Pricing
1. How much will you charge for your service/product?
For our product, we will charge 10 pesos each serving.
2. Why did you feel that this amount is the right for your
service/product?
We feel that this amount is right for our product because the capital amount
we invested for our business will be return in no time.
REVENUES/VOLUME OF SALES
1. How much income/sales do you expect to have per month
cycle?
Dante Gulaman are expecting to have sum of Fifty Thousand Pesos per
month for our business.
Schedule 1
PROJECTED REVENUE/SALES
(Per month Cycle)
Customer Item Quantity Price Amount
100 Special 100 Php 10.00 Php
Rainbow 100,000.00
Salad
40 Tropical 40 Php 25.00 Php 40,000.00
Jello Pretzel
Salad
30 Berry Jello 30 Php 50.00 Php 45,000.00
Pretzel
Salad
20 Cranberry 20 Php 100.00 Php 40,000.00
Jello Salad
30 Strawberry 30 Php 150.00 Php
Jello Parfait 135,000.00
20 Blueberry Jello 20 Php 500.00 Php
Salad 240,000.00
20 Salad Fiesta 20 Php 1,000.00 Php
400,000.00
TOTAL REVENUE SALES: Php 1,000,000.00
F. Promotional Strategy
1. What promotional activities/strategies will be used for your
product to reach the target market?
We will deploy three different marketing tactics to reach the target market and
increase customer awareness of Dante Gulaman. Our most important tactic will be
"word-of-mouth" and in-store marketing. This will be by far the cheapest and most
effective of our marketing programs because of the high traffic in targeted shopping
locations. We will give also give flyers to inform people with our business.
The second tactic will be through the use of social media spreading the
existence of our very own establishment. As of today, lots of people are inclined with
the use of social media. Social networks connect with a world of potential customers
that can view our business from a different perspective.
And lastly, we will do product giveaways and allow potential customers to
sample a product to introduce new food and household products.
Schedule 2
PROMOTIONAL ACTIVITIES
Promotional Activities Cost (Php)
Flyers (200pcs) Php 1,000
Social Advertisement (Facebook) -
III. TECHNICAL ASPECT
A. Sources of Materials/Product
1. What is the equipment’s/good you would regularly use/sell in
your service/business?
Php 410.00
Stainless Steel Spice Funnel with
Handle
Php 1,000.00
Lakeland Jelly Strainer
Php 2,700.00
Stainless Steel Maslin Jam Pan
and Handle
Php 1,900.00
Jell-O Injector
2. Where will you buy the equipment’s/goods to use/sell in the
service/business?
Supplier’s Name Address
TOP CREAMERY - Premix 100 Marcos Alvarez Ave, Talon
Manufacturer & Supplier Uno, Las Pinas, 1747 Metro
Manila
PFESCORP (Philippine 428 Calbayog St,
Foodservice Equipment and Mandaluyong, 1550 Metro
Supplies Corporation) Manila
Majors Group Philippines Pty Unit 202, level 2, 124 West
Ltd Ave, Quezon City, 1104 Metro
Manila
3. What terms of payments given by suppliers (e.g. Cash,
Installment, etc.)?
The term of payments given by supplier will be through Cash.
4. Are they always available?
No, because of difference in time and place.
5. Your alternative sources
Alternative Supplier’s Name Address
Majors Group VIC - Gelato Ice Unit 202, level 2, 124 West
Cream Equipment & Ave, Quezon City, 1104 Metro
Ingredients + Frozen Yoghurt Manila
Dippin' Dots The Podium, 12 ADV Avenue,
Ortigas Center, Mandaluyong,
1550 Metro Manila
Year Luck Food and Industrial Sunny Realty Compound, A.
Corporation Sandoval Ave, Pasig, 1602
Metro Manila
Schedule 3
PRODUCTION MATERIALS
Materials Quantity and Price Name of Supplier
Fresh Berries Php 10,000.00 SPO Fresh Fruits -
1441, 1012 Mayhaligue
St, Tondo, Manila,
Metro Manila
Gulaman Php 5,000.00 Mr. Gulaman - 1841
Pilar Hidalgo Lim
Street, Malate Manila
Metro Manila 1004
Condiments Php 5,000.00 RRDT Food Ingredients
- 180 F. Roxas Street
corner 3rd Ave W,
Grace Park West,
Caloocan, 1405 Metro
Manila
Schedule 4
MACHINE/ EQUIPMENT/ TOOLS
Machine/Equipment Quantity Price Name of
Supplier
Stainless Steel Spice 1 pc. Php 410.00 TOP
Funnel with Handle CREAMERY -
Premix
Manufacturer &
Supplier
Lakeland Jelly 1 pc. Php 1,000.00 PFESCORP
Strainer (Philippine
Foodservice
Equipment and
Supplies
Corporation)
Stainless Steel 1 pc. Php 2,700.00 Majors Group
Maslin Jam Pan and Philippines Pty
Handle Ltd
Jell-O Injector 1 pc. Php 1,900.00 Majors Group
VIC - Gelato Ice
Cream
Equipment &
Ingredients +
Frozen Yoghurt
B. Location
1. Is your business strategically located (e.g. Accessible to
Customers)? Why?
Yes, aside from our location that is near in school, we are also accessible to
the Barangay Hall, computer shops, and tricycle stations, making our business
strategically located.
2. Would there be enough customers in that location?
Yes.
3. Will the customers have easy access to this location?
Yes.
4. Will you have no difficulty procuring/selling/delivering your
services goods?
C. Production Process
1. Detailed process of producing the product
2. Process Flow Chart
Labor
1. What qualifications/skills would you need for your service
business?
Dante Gulaman will be hiring persons that has the following:
Patience Time management skills
Attentiveness Goal oriented focus
Ability to communicate clearly Willing to learn
Knowledge of the product Empathy
Ability to persuade Tenacity
2. Do you have adequate personnel to service the needs of the
customers?
Yes.
3. Do you feel you can hire such qualified personnel in the area?
Yes.
4. How much will you pay him/them?
The average hourly wage (pay per hour) here in Philippines is 290 Php. This
means that our personnels will receive 290 Php for every worked hour.
Schedule 5
LABOR COST
(Per Month Cycle)
Position Number Wage (Php) Amount (Php)
Waiter 1 290 per hour Php 58,000.00
Cashier 1 290 per hour Php 58,000.00
Kitchen Staff 2 290 per hour Php 58,000.00
TOTAL LABOR COST: Php 232,000.00
D. Overhead/ Expenses
1. What other expenses directly related to operating/selling that
do you expect to incur?
2.
Schedule 6
OVERHEAD EXPENSES
(Per Month Cycle)
Expenses Amount
Transportation Php 1,875.00
Packaging Materials Php 1,500.00
Rent Php 5,000.00
Fuel Php 1,875.00
Depreciation Php 2,750.00
Utilities Php 2,500.00
Others (Miscellaneous) Php 2,500.00
TOTAL OVERHEAD EXPENSES Php 18,000.00
E. Administrative Expenses
Schedule 7
ADMINISTRATIVE EXPENSES
(Per Month Cycle)
Expenses Amount
Suppliers Php 50,000.00
Salary Php 50,000.00
Electricity Php 50,000.00
Others Php 50,000.00
TOTAL ADMINISTRATIVE EXPENSES Php 250,000.00
F. Management
1. Who will manage the day to day operations of the
service/business?
As we are the owner, we will be the ones who will supervise the day to day
operations of the service business.
2. What are their functions?
3. Organizational Structure
Future organizational structure will include a director of store operations when
the store locations exceed four units. We hope that this individual will come out of
the ranks of our stores’ management. This will provide a supervisory level between
the executive level and the store management level.
I. FINANCING
1. How much capital does your business need?
Building: Php 205,000.00
Machinery & Equipment: Php 100,000.00
Raw Materials: Php 50,000.00
Labor: Php 100,000.00
2. How much is the total project cost?
Borrower’s Loan Total
Equity
Equipment
Existing: Php 15,000.00 Php 10,000.00 Php 25,000.00
To be bought: Php 50,000.00 Php 25,000.00 Php 75,000.00
TOTAL Php 65,000.00 Php 35,000.00 Php
100,000.00
Working Php 50,000.00 Php 50,000.00 Php 100,000.00
Capital
TOTAL Php 50,000.00 Php 50,000.00 Php 100,000.00
3. PROJECTED INCOME STATEMENT
PROJECTED INCOME STATEMENT
(Per Month Cycle)
Projected Revenue. Sales (Schedule 1) ₱
Less: Expenses
Materials/Inputs (schedule 3)
Labor (schedule 5)
Overhead (schedule 6)
Marketing (schedule 2)
Administrative (schedule 7)
Salaries (schedule 7)
Depreciation (MTE) (schedule 6)
Interest on Loan
TOTAL EXPENSES
NET PROFIT
4. PROJECTED CASH FLOW
PROJECTED CASH FLOWS STATEMENT
(Per Month Cycle)
1 2 3
CASH INFLOW
Cash Balance Beginning ₱
Loan
Cash Counterpart
Revenue
TOTAL CASH INFLOW
CASH OUT FLOW
Materials/Inputs
Labor
Overhead Expenses
(less depreciation)
Salaries
Administrative Expenses
Loan Repayments
Interest
Principal
TOTAL CASH OUT FLOW
NET CASH IN (OUT FLOW)
