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Competitive Research Strategies with SEMrush

SEMrush is a competitive research tool with over 4 million users and 600+ employees. It provides insights into search engine optimization, content marketing, paid advertising, social media, and competitor analysis. The document recommends using SEMrush's Market Explorer tool to identify industry leaders and trends. It also suggests analyzing competitors' traffic sources, keyword profiles, and unique keywords to uncover partnership opportunities and growth areas. Competitive research in SEMrush allows users to benchmark performance and strategize ways to surpass industry rivals.

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Mannoj Naair
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90 views17 pages

Competitive Research Strategies with SEMrush

SEMrush is a competitive research tool with over 4 million users and 600+ employees. It provides insights into search engine optimization, content marketing, paid advertising, social media, and competitor analysis. The document recommends using SEMrush's Market Explorer tool to identify industry leaders and trends. It also suggests analyzing competitors' traffic sources, keyword profiles, and unique keywords to uncover partnership opportunities and growth areas. Competitive research in SEMrush allows users to benchmark performance and strategize ways to surpass industry rivals.

Uploaded by

Mannoj Naair
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Competitive Research Insights

smart tips to get ahead the rivals

by Alena Krinitsyna
SEMrush today

6
offices
600+
employees
11
years
4,000,000
users

Backed by
top investors
We cover all aspects of online visibility

SEO Content Advertising Competitive Social Media


Research
Analyze the competition Find ideas for new content Get insights for your search, Analyze their regional Plan, prepare and schedule
display, shopping campaigns presence posts
Improve and expand your Build a strategy and manage
backlink profile your content plan Collect keywords and easily Discover opportunities for Find content to share with
manage your lists growth your audience
Conduct technical audit Make sure your content is SEO
and fix the issues friendly and original Create ad copy and manage Estimate capacity and Discover fans and
extensions saturation of a new market influencers
Manage your on-page Analyze mentions and track the
SEO impact of your story Uncover opportunities to save Use for presales and Measure and optimize your
money and skyrocket your ROI pitching performance
Enjoy a range of local Track your off-site content
SEO solutions performance Reveal your paid search Get insights into competitors' Keep an eye on your rivals
competitors and their strategies audience, channels and
Track your progress daily Analyze and improve your tactics
3 existing content
BIO

● Senior Technical Engineer at SEMrush

● Conducting demos for existing and new clients

● Delivering expertise to the clients

● Visiting SEMrush and clients’ marketing events all over the world

● Communicating users’ needs to dev teams


“Marketing without data is like driving with
your eyes closed.”

Dan Zarrella
Use Market Explorer to identify industry leaders and market
tendencies
Analyse competitors’ strategy by traffic sources
Here are some questions you can ask yourself while looking
at the detailed Traffic Sources report:
● What are the top external websites that send them traffic?
● Does the website get more traffic from YouTube, Facebook, or Twitter?
● How does each social network’s estimated traffic compare to the website’s paid traffic?
● Would any of the top referring sites have a reason to link to your site if you made a
pitch?
● Does Bing, Yahoo, or an alternative to Google search engine provide significant traffic?
● Your competitor’s most beneficial partnerships (referring sites) on the web
Analyse competitors’ strategy by traffic sources
Broaden the range of collaboration

A “face to face” overlap can


point out possible partners for
collaboration or comarketing.

This overlap doesn’t


necessarily mean a full-scale
co-branding project; it might
be the choice of prizes for a
draw on social media.
Identify your organic competitors

Find domains,
which are ranking
by the same
keywords in your
country
Benchmark your keyword profile against your competitors

Enter the domains and choose the


types of keywords (organic, paid, or
PLA keywords) to analyze.

Then SEMrush will generate a report


with data on all of the keywords and
each domain’s ranking.
Find the keywords that bring most traffic to your competitors
Discover competitors’ unique keywords
Identify your niche competitors
Main tools to use in your Competitive Research:

Market Explorer

Traffic Analytics (audience overlap, traffic sources)

Organic Research

Position Tracking

Keyword Gap (common and unique keywords)


Thank you!

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