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SportPesa Digital Signage Proposal

This document proposes installing digital advertising kiosks that dispense hand sanitizer at pubs, sports bars, and clubs frequented by SportPesa customers. The kiosks would promote SportPesa's brand while encouraging hygiene. They provide advertising space and use phone connectivity to amplify returns. Benefits include positive health recognition, strategic advantage at point of sale, reduced PR costs through partnerships, and enhanced consumer experiences. The kiosks also promote sales through customized content and incentives like free WiFi and sanitizer.

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Trey Ngugi
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171 views7 pages

SportPesa Digital Signage Proposal

This document proposes installing digital advertising kiosks that dispense hand sanitizer at pubs, sports bars, and clubs frequented by SportPesa customers. The kiosks would promote SportPesa's brand while encouraging hygiene. They provide advertising space and use phone connectivity to amplify returns. Benefits include positive health recognition, strategic advantage at point of sale, reduced PR costs through partnerships, and enhanced consumer experiences. The kiosks also promote sales through customized content and incentives like free WiFi and sanitizer.

Uploaded by

Trey Ngugi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SportPesa Hand Sanitizing Kiosk

Digital Advertising Proposal


SMART-MEDIA-CREATIONS
“REDEFINING YOUR BRAND VALUE”

Smart media’s compelling Digital Signage Dispenser


will deliver the right message at the right time, to
those that matter most to your organization.
Smart Media Creations, Africa's first media for health; is a
leading, innovative, marketing and advertising company
that aims to create a social business spin to advertising
and marketing.

Our products and services include;-

• Digital advertising space


• Content creation
• Network installation and management
• Interactive mobile engagement
• Interactive unit engagement
• In-house integrated communication
• Audience measurement
• Branding
THE DIGITAL SIGNAGE DISPENSER

Smart Media Creations LTD is proud to introduce the D.S.D that presents a great opportunity for
Sportpesa to promote and enhance brand campaigns, clients online betting experience on their
devices, communicate timely and accurately to targeted audience, while promoting health.

Research indicates

99% of harmful bacteria on hands can be killed using a


good hand sanitizer.

80% of common infectious diseases are spread through


contaminated hands

94% of the audience have a positive opinion of the company


communicating on the Digital Signage Dispenser.
APPLICATION ENVIRONMENT

At the entrance of PUBS | SPORT-BARS | CLUBS and other well thought locations within the
gaming “point-of-decision” to deliver exposure and sales lift for your brand, within Nairobi.

The D.S.D can be installed in various other environment either free standing or wall mounted.
BENEFITS

The W.H.O 2007 report defines a health care system as a means of organized social response to
the health conditions of a population. It consists of all organizations, institutions, people and
actions whose primary intent is to promote, restore or maintain health.

BENEFITS TO SPORTPESA
A. Attain positive global recognition from W.H.O ,MoH health & other [Link].
B. Amplify ROI by leveraging smart phone connectivity e.g downloads, QR codes.
C. Gain strategic competing advantage at the “point-of-sale”.
D. Reduce P.R cost by Partnering with organizations like N.T.S.A, NACADA, WWF

BENEFITS TO CLUBS
A. Promote sales, through day parting ;-happy hour, & other venue activities.
B . Customized content for special guests, events and groups.
C. Additional incentives like the free Wi-Fi and Sanitizer

BENEFITS TO THE PUBLIC


A. Mitigate the spread of communicable diseases like Ebola, Flu,
B. Enhanced consumer experience with sponsor brands at point of sale.
C. Enhanced gaming & betting experience via free internet on phones, iPads'
Magaribi Place, 1st floor- Office a12
Mai-Mahiu Rd
P.O Box 33040-00600 | Nairobi

+254-721586777

info@[Link] [Link]

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