A STUDY ON CUSTOMER PREFERENCE TO DIO’S SCOOTER WITH
SPECIAL REFERECE TO NAMAKKAL DISTRICT
Name of the Respondent: ______________________________ Place:______________________
1) Sex:
□ Male □ Female
2) Age:
□ 18-25 □ 26-35 □ 36-45 □ 45 and above
3) Marital Status: □ Married □ Single
4) Occupation:
□ Professional □ Student □ Businessman □ Employed □ Retired
□ others please specify___________________
5) Educations:
□ Schooling □ U.G □ P.G □ Others _________
6) Income level of the family: (per month)
□ Below Rs. 15,000 □Rs. 15,001-25,000 □ Rs. 25,001-35,000 □Above Rs. 35,000
7. Family Size:
□ Two □ Three □ Four □ More than Four
8) Is this the first vehicle □ Yes □ No
8. (a)How many vehicles do you own:
□1 □2 □3 □ More than 4
9). How did you choose this brand
□ Self-made □ Relatives & friends’ choice
□Media Advertisements □ Dealer’s approach □ Others, please Specify__________________
10).How often do you use the vehicle
□ Very often □ Daily □ Weekly once □ Based on needs
11).How many Kilometers you cover in a month
□ 0-250 kms □ 251 - 500 kms □ 501-1000kms □ More than 1000 kms
12). What is your opinion about the overall performance of your vehicle?
□ Excellent □ Very Good □ Good
□ Average □ Poor
13). How would you rate the following parameters regarding your vehicle
Excellent Very good Good Average Poor
[Link]\style
[Link] up
[Link] comfort
[Link] comfort
[Link]
[Link] absorbers
[Link] mileage
[Link] lamps
[Link] conditions
[Link] shifting
[Link] ride
[Link] distance ride
[Link]\low maintenance
[Link] clearance
[Link] on the roads
[Link] pulling power
[Link] grip
[Link] an rear lamp
[Link] conditions
[Link] life
[Link] & kit availability
[Link] sales & service
[Link] of spare Parts
24. Resale value.
14)In your opinion, the overall after sales service delivered by the dealer is
□ Excellent □ Very good □ Good
□ Average □ Poor
15). What is your opinion about the cost of the vehicle when compared to other vehicle in?
The same class
□ Cheaper □ Reasonable □ Costlier
16). What is your opinion about the value of the vehicle when compared to its cost?
□ Good value □ No idea □ Low value
17).What maintenance procedure you adopt in servicing your vehicle
□ Periodical □ Monthly once □ Once in 3 months
□ Once in 6 months □ Only after a breakdown
18). Please rank the following features you give preference/importance while buying a two wheeler
1 2 3 4 5 6 7 8 9 10
Reputed brand name
Better look & style
Good mileage
Good pickup and speed
Easy maintenance
Good after sales service
Price , Offers & schemes
New models
Value for money
Quality in service
19. General suggestions if any _______________________________________________
Signature
