614, 1st E Cross
8th Block
Koramangala,
Bangalore –560 095
Ph: 25710242,
Mobile: 98454-41285
[Link]@[Link]
Prameet Hebbar
Objective A career in the field of marketing, corporate communications being in sync with the changing
market demands so as to excel in all my professional endeavours and continuously ladder my
outputs to add sustainable value to the organization’s growth
Work Details Oct 2015 – Oct 2017 employed at Embassy Group
Designation- Assistant General Manager/Lead- Brand Marketing & Corporate
Communications
Job Responsibilities:
o Leading, planning and managing all corporate communications programs covering
media outreach, investors, clients, employees, influencers, IPCs (International Property
Consultants), channel partners.
o Crafting, building and running public relations programs for the business verticals in
alignment with the business goals and the overall Group PR strategy and framework
o Planning and executing all editorial calendars for multiple communication initiatives
covering newsletters, website, social media
o Custodian of overall corporate messaging and content frameworks for all entities of the
Group
o Responsible for the complete overhaul of Corporate group website ([Link])
o Custodian of overall Group Digital mandate and social media presence across media
channels
o Overseeing, managing email database and roll out of integrated marketing activities for
the Group in Hubspot
o Overseeing digital activities thru Lead generation and branding activities by having
micro campaigns in google, Facebook, LinkedIn, Youtube.
o Effective handling of Crisis communication across the Group Portfolio.
o Responsible for securing the largest corporate feature for Embassy Group which made
the cover of Forbes magazine (May 2016) and exclusive Cover page feature on
Millionaire Asia magazine (July 2017).
o Creating and managing all corporate communication program collateral covering press
kits, newsletters, presentations and videos
o Effectively leading the Corporate Communication team to drive effective
communication that helps consistently build Group brand awareness and visibility
o Managing Internal & External Communication, Corporate Brand Management,
Corporate Advertising campaigns, CSR programs across the Group
o Overall Brand custodian for the group.
o Developing and executing an integrated brand communication campaign for the group
across various media touch points through a compelling Future First campaign.
o Successful media roll out of the Embassy residential campaign for Bengaluru largest
integrated master planned city (Embassy Springs)
o Overseeing all Group CSR related communication
o Ensuring a media strategy to deliver narratives that matter and educate readers about
the Group CSR promise to build a sustainable eco-system and actively contribute to
the social, economic, and environmental development of the communities where
Embassy operates in through Education, Sustainable infrastructure and Community
engagement.
o Equip students of government schools with the skills for self- development and future
employability through holistic and innovative learning programs.
o Drive positive change by providing infrastructure based solutions to compensate for the
lack of basic amenities around Embassy communities.
o Provide initiatives through collaborative projects that engage clients, employees,
residents, government and external stakeholders to engage in community development
o Custodian of all strategic Internal communication advisory across the group company.
o Managing & executing Embassy Springs Internal communication campaign across the
group verticals.
o Managing and effectively maintaining relationships with external agencies (PR, Web,
Ad agency)
Nov 2011 – Oct 2015 Herbalife International India Ltd
Designation- Senior Manager Corporate Communications
Reporting to Vice President | Country Head Herbalife India
Job Responsibilities:
o Public Relations
o Develop and execute strategic communications for India in collaboration with the
Global & Asia Pacific Corporate Communications staff and the India country
management
o Communication window for all media and building positive brand awareness in Tier 2
and Tier 3 cities thru knowledge forums.
o To organize and conduct various press conferences in regard to endorsements, CSR
launches, product launches. Advertising Campaign across India with the Sponsored
Athletes
o Brand reputation and Corporate brand management
o Branding - Develop, plan and execute brand awareness programs. Branding of all
offices inclusive of display areas, Branding at all corporate events
o Responsible for developing and coordinating of all employee communication programs,
keeping employees apprised of business strategies, initiatives, and successes
o CSR and community development outreach programs with existing NGO partners
across India (SMILE FOUNDATION & SOS Children’s Village).
o Developing and executing corporate social responsibility programs as per the new
Companies Act, 2013
o Overseeing the proposed interventions by Herbalife with NGO partners in line with the
brand promise
o Magic Bus India Foundation- Sports for Development Programme in Bangalore,
Chennai and Pune
o NIRMAL BHARAT- A Sanitation Initiative by Herbalife India in partnership with CAF
India
o Herbalife- DSM- Global Health Strategies - providing additional nutritional micro
nutrients sachets as per the UNICEF formula such as MixMe to children in India within
the targeted group aimed at improving their nutritional levels.
o Optimum utilization of sponsored athletes (Saina Nehwal, Virat Kohli, Mary Kom,
Dipika Palikal, H.N Girisha, & Heena Sidhu) by devising and identifying
events/programmes helping in brand visibility & brand recall.
June 2010- November 2011 Tyco Electronics Corp India (P) Ltd
Designation Held- Deputy Manager, MARCOM & CORPORATE COMMUNICATION
Reporting to Managing Director
Job Profile: Internal & External Communication, Enhanced Brand Image for TE India through a
Integrated Media campaign, Media Relations across all business units, Top management
profiling across media, Liasioning with PR agency for enhanced PR, Press Meets for corporate
events, Trade media interaction across key business units, Trade fairs/ Exhibitions, Support all
Business Units for MARCOM activities, Content development for website, Implementation of
the rebranding exercise across all TE India locations
July 06- June 2010 Bosch Limited
Designation held- Deputy Manager
Job Profile - Corporate Brand Management & Market Communication
Managing Internal & External Communication, Corporate Brand Management, Corporate
Advertising campaigns, Corporate brochures, Media relations, Liasioning with PR agency for
press meets and corporate event coverage, Conducting FAM tour for trade media, Corporate
Events, Trade fairs/ Exhibitions, Brand Research, Video films- production, Coordination &
Scripting, Corporate Sponsorships, Media buying in coordination with the agency
Job Responsibilities:
o Ensuring effective communication in a phased manner to enhance the brand migration
project
o Ensuring effective brand integrated communication of various product divisions and
subsidiaries at Bosch so as to enable the mother brand (Bosch) to straddle across
various product categories thereby ensuring single and controlled communication
window
o Ensuring control of Advertising and Brand Promotion budgets
o Prepare report on Companies Business and various emerging trends for updating
media in consultation with industry bodies and in house sales and marketing groups
o Corporate and Technology films for Annual General Meeting and Media Tech days
o Multi Lingual employee poster campaign as a part of internal communication strategy
across all plants
o Bringing about higher GRPs and OTS through relevant media/print campaign catering
to various divisional related product advertising
o Exposure in handling and overseeing of corporate events like Auto Expo, Bosch
Technology days, Annual General Meetings and automotive related events showcasing
Bosch technology applications, Great Escape rally in collaboration with M&M.
o Coordination of advertorial write ups as a part of techno bible in auto magazines with
focus on future technologies as well as India specific technologies for cars.
June 04- June 06 Brand Finance
Brand finance is a leading independent brand valuation consultancy providing services in brand
valuation, brand due diligence, strategies, communications and value based marketing.
Designation held- Project consultant- Research & Market communications
Job Responsibilities:
o Monitoring the performance of the brand in the market place: This involves analysis of
industry data, liaison with the regional/branch offices and travel in the core/focus
markets for the brands
o Providing Market information on competitor activity.
o To constantly evolve ways to increase market share for the brand in the market
o Understanding the brand plan process as well as the build up of the communication
strategy/goals of the brands
EXTERNAL RELATIONSHIPS
o Brand Equity Building: In co-ordination with ( Marketing Team ),involve/ interactive
liaison with the advertising agency – mass media advertising in line with the brand’s
communication strategy
Sept03 - May04 Ogilvy& Mather advertising
Designation held- Senior Account Executive
o Brands worked on 3M- Scotch Brite, Brooke Bond Taaza, Brooke Bond Taj Mahal
o Successful implementation of the Scotch Brite Safai, Sampoorn Safai campaign which
included print ads and TV commercial
o Involved in the strategy formulation and creatives for the Brooke Bond Taaza TV
commercial
April 02 – July 03 Shining Emotional Surplus Pvt Ltd
Designation held- Executive - Research and Strategy Planning
Job Responsibilities:
o Contribute creatively and strategically toward project on hand
o Perceptive consumer research to identify potential areas of growth for clients
o Translate strategic brief into creative brief and oversee implementation
Clients & Projects:
Hindustan Lever Ltd- Kissan, Brooke Bond
Knorr-Annapurna (Soupy snack)
Kissan (Greedy Bistix, Mr. Fruit)
Defining the core of the corporation, positioning and developing corporate identity that
semantically reflects the core
Involved in the development of positioning, packaging, and semantic expression for
each of the above mentioned brands
Mahindra & Mahindra
Developing a strategy for M&M to attain leadership in the automobile territory.
Innovative car styling process and customer research related to the cycle of a
customer's changing lifestyle.
Aspirational international identity and communication platform.
Education Qualification
Post Graduation
Institution St. Joseph’s College of Business Administration
Degree PGDM [MBA] with specialization in Marketing / Finance
University AICTE [New Delhi]
Year of Passing March 2002
PERSONAL DETAILS
Date of Birth : July 29, 1979
Sex : Male
Languages Proficiency : English, Hindi, Kannada, Tamil & Malayalam
[Prameet Hebbar]
