Entrepreneurial Success Guidebook:

The Two Mindsets That Either Create

Or Destroy Results
 THE

SUCCESS
STORY

THE THE

oww WOW
BRAIN BRAIN
Everybody has some part of their life that’s a Everybody has some part of their life that’s easier
struggle. But for many it comes in areas they truly for them than others. It’s not that the effort is
want to succeed in, which creates stress, anxiety easier, it’s that the mental & emotional resistance
and worry. When caught in the OWW Brain cycle, isn’t a struggle. When engaged in the WOW Brain
no matter what someone achieves with their ac- Cycle, achievement self-perepetuates because
tions, it’s never good enough and satisfaction will they're measuring improvement and creating
always elude them. feedback loops of learning & growth.

This individual's actions are driven This individual's actions are driven
by pain. by gain.
 THE

oww
BRAIN
4
1
Prompts Avoidance,
Procrastination Starts With Looking At Current Results
& Time Wasting & Compares Against Ideal Results

3 2
Creates Frustration, Begins Self-Talk
Stress & Low Self-Worth of Judgement & Criticism
 THE

WOW
BRAIN
4 1
Prompts Action, Starts With Looking At Current
Vision & Momentum Results & Measures Improvement

3 2
Creates Motivation, Begins Self-Talk
Confidence & High of Encouragement
Self-Worth. & Support
CHANGE CHANGE
= =
PAIN gain
 HOW

THE BRAIN
1 WORKS 1
DESIRE DESIRE

2 2
PROGRESS PROGRESS

GOAL GOAL

IMPROVEMENT IMPROVEMENT

MEASURE
(CHASM OF DESPAIR)
3
3 MEASURE
START START (VALLEY OF
CONFIDENCE)
 NEGATIVE positive
Someone caught in the OWW Brain cycle grows more and more Someone caught in the WOW Brain cycle grows more and more
dissatisfied with their life, even though they may be achieving growth inspired and motivated with their life, because they’re constantly
because they measure their progress by their unfulfilled goals. looking at their growth and measuring their progress from where
they started.

They start with the desire to achieve a goal, dream or vision. Identical: They start with the desire to achieve a goal, dream
or vision.

They take action, make progress and achieve measurable Identical: They take action, make progress and achieve
improvement. measurable improvement.

They, then, measure their little wins Different: They, then, measure their little wins, growth and
FORWARD into the 'Chasm of Despair’ and against the bigger progress BACKWARD into the ‘Valley of Confidence’ and
goal. Which causes them to experience feelings of inadequacy, against their starting point. Which causes feelings of power,
frustration and disappointment. positivity and encouragement.
 LIFE IN THE

OWW brain
“They’re more successful
“Why are they better than me?” because they’re:
- Better looking.
- Came from money.
- Had better parents.
“Ugh! Why didn’t I just do it - Have the contacts.
when I was supposed too!?” - They’re just smarter.”

“I don’t feel like it.” “I’ll do it tomorrow.”

“I’m tired.”
“Wow, I can’t believe
how far I have to go!"
“Why even bother, nothing
seems to work for me.”
 IT CAN CHANGE
Work the right system of goals, habits, routines and mindset
and life can become an amazing experience.
 LIFE IN THE

wow brain
“How can I follow in that persons “I can be successful like
footsteps? Their success really them, because:
motivates me!” - I can control my actions.
- I’ll get better and better
each day.
- Nobody can take away
Wellthat setback sucked, but my effort.
I just learned how NOT to do - There’s a mountain of free
it, for next time. information I can tap into.
- I’m coachable and willing
“I may not feel like it, but I’ll just to learn from others.
get started for a few minutes
and see what happens.”
“My skills are so much
better than before!”

“Wow, I can’t believe

how far I have to go!"
 Once the WOW cycle gets moving
it creates a self-perpetuating loop of more action,
more motivation, more momentum and a greater sense
of self-worth.
 YOUR PERSONAL OWW & WOW WORLD INVENTORY

OWW WOW
5 Areas of Your Life/Business You 5 Areas of Your Life/Business You
Struggle With? Struggle With?

1. 1.

2.
Content In
2.
Here…

3. 3.

4. 4.

5. 5.

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What is it about each OWW that causes the struggle?
(How are you thinking about it, imagining the ‘doing’ of it or looking at it, that could be causing the resistance?)

1.

2.

3.
Content In Here…

4.

5.

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What is it about each WOW that causes the motivation & drive to do it?
(Why does this seem so easy, why do you enjoy it, etc.?)

1.

2.

3.
Content In Here…

4.

5.

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Were you always good at any of the things in the WOW section?

YES  NO 
If not, then it shows you learned your way into thinking positively about it. Which means you also
‘learned your way into struggling with any of the parts you listed in the OWW world.

Just like I mentioned in the video, this shows the nuances of life. You DO have areas you’re ’naturally’
good at AND there are areas of struggle… Just like every other human on the planet. But if those
areas of struggle are in portions of your life critical to the achievement you’re seeking, then let’s
Content In Here…
re-wire your mind for growth and motivation.

Okay?

Cool!

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 YOUR ROADMAP TO WOW MINDSET...

If you and I were sitting across the table from each other right now, and you were a personal client
that flew into New York City, and we just established some key areas you wanted to change AND
make that change stick.

Here’s some of the process we’d go through to make it all happen:

1. Let’s Commit To Making A Tiny Change. Not a BIG change. A tiny change.

i.e. Instead of committing to 100 pushups every day. Commit to doing one today.
Content In Here…
i.e. Instead of creating a systems manual for your business. Create the first 3 steps of
the process for closing up the shop every night.

The key here is to lower the threshold of action needed to complete the micro-goal. Plus we’ll be
using the laws of physics in our favor, “an object in motion, tends to stay in motion”. This power
of momentum can cause you to far exceed the micro-goal set, BUT it’s not a requirement.
Expectations are low, but opportunity is high.

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2. Review your progress at the end of the day and schedule the next tiny change tomorrow.

i.e. Cool! I did 3 pushups today, when I only said I’d do 1. Tomorrow I’m going to hit that mark too.

i.e. Awesome! I actually created the entire system for closing up the shop at night, because after I got rolling, I
couldn’t stop. Tomorrow I’m going to tackle the first few steps of opening the store.

The simple act of reflection and pre-day planning, does two powerful things for you.

1. It rewards improvement and feeds back the progress you’ve made, so the WOW mindset
can begin to wire itself.

2. It also leverages the power ofContent

imaginationIn Here…
and forethought, so your mind can already begin
working, at an unconscious level, the process of achieving tomorrow’s mini-milestone.

3. Script Your Setbacks Ⓡ - 80% of winning any battle is knowing there IS A BATTLE! Success is won
in the mind first, then carried out in our actions. So, just knowing that there are unexpected
challenges/obstacles waiting for you on your path, sets you apart from others.

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 This is a great opportunity to pre-think, “What will I do when things don’t go my way?”

i.e. Will You:

- call a friend/mentor/coach?
- double down and burn the midnight oil to show resistance who’s boss?
- workout and get a little sweat on your brow? -
- go for a walk, to get some air?
- take a shower?
- play with your children?
- journal?
- watch a motivating YouTube video?
- sing Adele at the top of your lungs? (my personal favorite)

Content In Here…
The point is to pick your toughness routine now. Don’t wait. Average people wait. You’re not
average… after all… you just made it to the end of a mini-playbook on changing your business and
life. THAT is not NORMAL!

And I like abnormal people.

Because when you see what achieving goals is really like, you have to be a little weird. [see below]

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 YOUR PLAN

“Hmmm… this seems pretty

straightforward”
 The reward will
be great, but
nothing will
compare to the
REALITY You’ll start hell you just went
through, and the
You’ll reach a point to see
the finish line. new you that’s
where you didn’t foresee Forces outside of
Stay focused emerged.
an obstacle and need your control
on the task at Keep moving.
a new tool/resource will find you.
to help you get over it. Don’t stress about hand.
Keep moving. it, they happen Keep moving.
Things can get to us all.
confusing and Keep moving.
progress slow.
Keep moving.

It never goes as
planned at the start.
Keep moving.
The WORST
resistance
happens at the
end. You’re so
close.
Keep moving.
Like I said before, you have to be a little ‘abnormal’ or ‘weird’ or ‘slightly crazy’ to sign up for ‘The
Reality’ of what its like to go after big things in business and life. Heck, the very fact you’re reading
this sentence is a sign you’re not average.

Think about it… how many people do you know would spend a part of their day watching a video
lesson on goal achievement and read through a ‘Guidebook’ on making that happen?

Answer: Very Few, If Any!

Which makes you weird… or as I like to think—Ambitious.

Content In Here…
Ambitious people don’t shy away from hard things! However, that doesn’t mean we need to make it
harder on ourselves than it already is, so I have another video I’m going to give you, to take your
goals and make them inevitable. (If you haven’t already signed up for the free video lessons, go to
http://the90dayyear.com to get access.)

In the next video you’ll see the ‘Engine’ that drives your results in the 90 Day Year System and get a
free workbook, to make it happen for you too!

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 THE ACTION
CANVASS TM

CLARITY ZONE ACTION ZONE

(Notes & Questions) (Little Actions You Can Take Now)

INSIGHT ZONE
Content In Here…
(Changes You’d Like to Make in the Future)

OFFLOAD ZONE
(Activities to Communicate to Team or Delegate)

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 “Hi, I’m Todd Herman and if you’d like more great
training on how to achieve goals and wire your mind
for growth and success, go to The90DayYear.com for
videos and downloads.”

Click here to get videos