Bp
I FILM CLASSICS
Salesman
J. M. TYREESalesman
Selected by the Library of Congress as one of the most significant American
films ever made, Salesman (1966-9) is a landmark in non-fiction cinema,
equivalent in its impact and influence to Truman Capote's ‘non-fiction novel’
In Cold Blood.
The film follows a team of travelling Bible salesmen on the road in
Massachusetts, Chicago, and Florida, where the American dream of self-reliant
entrepreneurship goes badly wrong for protagonist Paul Brennan. Long
acknowledged as a high-water mark of the ‘direct cinema’ movement, this
ruefully comic and quietly devastating film was the first masterpiece of Albert
Maysles, David Maysles and Charlotte Zwerin, the trio who would go on to
produce The Rolling Stones documentary, Gimme Shelter (1970).
Based on the premise that films drawn from ordinary life could compete with
Hollywood extravaganzas, Salesman was critical in shaping ‘the documentary
feature’. A novel cinema-going experience for its time, the film was independently
produced, designed for theatrical release and presented without voiceover
narration, interviews, or talking heads. Working with innovative handheld
equipment, and experimenting with eclectic methods and a collaborative ethos,
the Maysles brothers and Zwerin produced a carefully-orchestrated narrative
drama fashioned from unexpected episodes.
J.M. Tyree suggests that Salesman can be understood as a case study of non-
fiction cinema, raising perennial questions about reality and performance.
His analysis provides an historical and cultural context for the film, considering
its place in world cinema and its critical representations of dearly-held national
myths. The style of Salesman still makes other documentaries look static and
immobile, while the film’s allegiances to everyday subjects and working people
indelibly marked the cinema. Tyree’s insightful study also includes an exclusive
exchange with Albert Maysles about the film.
J. M. TYREE is a Writer-at-Large for Film Quarterly and the co-author (with Ben
Walters) of the BFI Film Classic on The Big Lebowski. He has taught at Stanford
University, spoken at the BFI's National Film Theatre, and contributed to Sight &
Sound magazine.
B F 90101
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‘A BFI book published by Palgrave MacmillanBFI Film Classics
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enre or national
production and reception history, its place within a g
cinema, an account of its technical and aesthetic importance, and in
many cases, the author's personal response to the film.
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Lalitha Gopalan, B, Ruby Rich, U
ee Grieveson, Ur
James,J. M. Tyree
ished by Palgrave MacmillanConten
Acknowledgments 6
Introduction 8
1 The Path to Salesman 16
2 Performers, Authors, Directors 31
3 Americana 56
Conclusion: Reality and its Discontents 80
Appendix: Albert Maysles on Salesman =
An Exchange with J. M. Tyree 93
Notes 98
Credits. 99
References 100Acknowledgments
This book is dedicated to the memory of my grandfather, Walter
Kir
to my editor, Rebecca Barden, as well as to the Book Board, the
who worked as a printing salesman in Chicago. Deepest thanks
external Readers, Sophia Contento, Philippa Hudson and the team at
BEI Publishing and Palgrave Macmillan. Sincere gratitude goes to
Albert Maysles, Laura Coxson and lan Markiewicz at Maysles Films
for their generosity in responding to my queries. Gail Gradowski of
Santa Clara University discovered a treasure trove of business
periodicals and Philip Warman forwarded me valuable materials.
I began this project while I was a Truman Capote-Wallace Stegner
Fellow and a Jones Lecturer in Stanford University’s Creative Writing
programme, which provided critical support, Professor Joe
McElhaney corresponded with me about key aspects of the film,
sharing a wealth of insight. James Baker (aka ‘The Rabbit’)
graciously shared his experiences as a salesman and his memories of
the film during an informal conversation arranged by Boston Globe
reporter Michael Rezendes; Mike also discovered key locations:
related to the film and previously unknown Boston-related
information about the film. Emily Mitchell and Ben Walters gave me
notes and encouragement; Ben also shared critical insights on reality
TV. Rob White's critical acumen towards my writing for Film
Quarterly has been unstintingly generous. A number of people mad
specific research contributions including Chris, Lois and Joanna
Mitchell, Michael McGriff, Steven Levine, Shawn Spencer, Suzanne
Rivecca, Stephanie Soileau, Stacey Swann, Jim Gavin, Justin
St Germain, Abigail Ulman, Christina Gerhardt, Dan Riordan,
Josie Walters-Johnston and Alfie Olson. The School for Conflict
Analysis and Resolution at George Mason University generously
provided me with a workspace when it was most needed
Salesman (1966-9)
Salesman was filmed from late 1966 to early 1967, edited throughout
1967 and 1968, assembled in late 1968, then reviewed before and
after its limited theatrical release in carly 1969, Both The Criterion
Collection DVD release and the Internet Movie Database (IMDb)
give 1968 as the date for Salesnran, while the Masters of Cinema
DVD release uses 1969. Scholars also differ. Jonathan B. Vogels’s
Filmography in The Direct Cinema of David and Albert Maysles
joe McElhaney’s Filmography in Albert Maysles has
1969. The original “Screenplay” of the film published by the New
American Library cites 1969, while A Maysles Scrapbook and the
company’s website use 1968. A 35mm print at UC-Berkeley’s Pacific
Film Archive lists 1969. The tag ‘filmed in’ often used to describe
documentaries is not helpful here because of the long editing process,
which (as is not uncommon in non-fiction) may have continue
beyond the initial media coverage.
Thave used 1968 in this book, not only because it is the date
preferred by the film-makers, but also because it was the year the film
entered the public eye. Although the film’s theatrical run began with a
New York ‘world premiere’ on 17 April 1969, Salesman’s public
reception had already begun with Vincent Canby’s ‘And Now,
the “Spontaneous” Film’, in the Netw’ York Times, published on
4 September 1968. The Mid-American Bible Company responded to
the film in a letter dated 3 January 1969, indicating private s
reenings
or informal distribution. But these items may not be definitive, and
the awkward designation $1966-9 would more accurately suggest the
larger arc of production and reception for Salesman,Introduction
An image of a lavish but vulgar-looking book inscribed with the
words ‘Holy Bible’.
Someone
we won't know his name until the end
of the scene ~ tells us that ‘the best seller in the world is the Bible’
Then the book opens and a hand flips its pages. An epic story begins -
or is it just a sales pitch? ‘It’s the greatest piece of literature of all time,
the voice continues, while the hand carefully pauses ata prearranged
spot designed to show off the Bigle’s Presentation Page. A silky
looking bookmark inscribed with a dove and a cross serves a dual
function, helping the hand find the right page and appearing as a
potential item of value in itself. A sense of wonderful puzzlement takes
hold. Who is speaking, and to whom? And why? Did we miss the
credits? Did we arrive late at the cinema? What kind of film is this?
After a cut, we finally see what's happening as the camera pulls
back: a Bible salesman, Paul Brennan, is working a housewife while
the woman’s daughter, Christine, looks on. ‘It’s really tremendous,
isn’t it?” Brennan prompts, flipping from the Three Kings to Mary and
sus in the Temple in ten seconds flat. Another close-up of the Bible:
it’s an intimidating, un-homey, beautifully bound behemoth,
a regular brick, a thing to look at and not an artefact to love, larded
with high-quality reproductions of Vatican photographs and Old
Masters paintings. Brennan tries to sell the Bible by selling himself,
asserting some nebulous value to his name being Paul - ‘Paul, you
know?’ —as if he were fresh from the road to Damascus. But Paul does
not seem cruel or bullying, he just looks harried, tired out, ar the end
of his rether. We haven't scen the title of the film yee, bur if we
remember it we might conjure up Arthur Miller’s Willy Loman.
Paul looks at little Christine wit genuine fondness; after a cut we see
a close-up on Christine's face, then the camera zooms out to a position
perched near Paul’s shoulder, from which we can see Paul’s left ear andthe back of his head and neck as his attention shifts back to his sale
The camera, however, lingers longer on Christine’s face than Paul does,
himself, Albert Maysles is catching up, but his own interest in the
child lasts longer. His plane of atteation, his plan here, is not the
same as Paul’s, “The Bible runs as little as $49.95,’ Paul drawls.
The housewife thinks over the proposition of spending that sum (the
cost still seems high now, never mind in the 1960s) on a book that is
given away free in motels. This book is different, we'll discover,
because it’s designed for Catholics. in a translation from the Vulgate;
vague claims about the imprimatu- of the Church will be made.
As
to happen. As Brennan explains payment options, Christine yawns like
es of unplanned, poignant and unforgettable things begin
a theatre critic. When the Bible was open, she showed inter
snow
that it’s come down to money, she’s bored. Christine is our barometer
for the shifting mood of the scene; her actions also reveal time
clapsing. Her mother unconsciously wards off the salesman by
nodding with her
hr hand holding her chin, her index finger pointed
up — another meaningful hand to consider, like Paul's on the Bible.
Abruptly, the camera's point of view changes from nearly resting on
Brennan’ shoulder toa spot where it might be a visiting friend.
A different triangle ~ salesman-customer-camera — has been created, a
more open angle with a more critical distance. Who is filming all this,
and why? Whose side are they on? Why won't they say anything?
Christine is sprawled across her mother’s lap while her mother
strokes her hand. Another cut and Christine squirms restlessly while
Paul tries to find a way in toa sale, No dice. Christine hops off her
mother’s lap while Paul sputters brokenly, stroking the cover of the
Bible with his awkward, arthritic-looking fingers: We place a
tremendous— the Bible is still the best seller in the world, so...”
‘The camera finds Christine at the piano, While she plays a series of
oddly disconnected yet somehow musical keys, her mother explains
that she’s ‘swamped with medical bills’. No Bible now. Paul Brennan's
shaken-looking, face appears in close-up beside a printed rendition
of his name (and his nickname, “The Badger’), while Christine
thumps out a depressing sequence of awkward descending piano
notes. I's a drama conveyed by non-actors without any recourse to
voiceover, and the sequence - one of the most remarkable in all of
cinema = stands as a précis for Salesman. ‘In about ninety seconds,”
notes scholar Jonathan B. Vogels (2005, p. 52), ‘the film has laid
out its basic scenario.’ The score is provided by the piano
improvisation of a child. ‘Only a Beethoven could match its
near-perfect expression,’ Albert Maysles says.!
Chris Marker suggested in A Grin without a Cat (1977) that ‘you
never know what you might be filming’, A corollary for viewingnon-fiction films is that you never know exactly what you might be
seeing. In the opening scene of Salesman, countless choices and
decisions, some subtle (the wonde-ful lighting of the faces falls in just
the right places), some more obvious (cuts and editing show time
elapsing by focusing on Christine's gradual disillusionment with the
visiting salesman), have conspired with unpredictable happenings.
One way to watch would be to imagine everything thar might have
been omitted from the film, not only the footage left out by editin,
but also the footage never captured, What if the first thing we saw
was Paul Brennan making a sale? What if Albert Maysles’s camer:
had been focused on Brennan’s face during his sales pitch and missed
Christine’s yawn? What if the camera had been placed in a static
ion films of the day?
What if we saw the film crew asking the housewife to sign a release?
position on a tripod, as in so many other non-fic
What if someone said something earth-shartering once the camera
stopped rolling or ran out of film? What if the shors had been edited
in another sequence? What if there had been a sticky voiceover
saying, ‘Paul Brennan is a Bible salesman in trouble ...? What if the
film-makers had chosen other salesmen to follow, or another subject
altogether? These hypothetical films sprawl out on imaginary tangent
lines from what Albert Maysles filmed, David Maysles recorded,
Charlotte Zwerin edited, and the subjects of the film lived or
performed. We could imagine trying to pick through the rushes and
assemble something different - a humbling thought experiment.
‘It was just life’
When asked ro screen one film representative of his work, Albert
Maysles chooses Sale
sman, “because it’s a near-perfect representation
of my philosophy’? It is the most pioneering of the three masterpieces
of direct cinema produced by Maysles Films from 1968 to 1975.
Gimme Shelter (1970) and Grey Gardens (1975) are better known,
but neither film would have been conceivable without Salesman.
Salesman’s apparently seamless vision of unobtrusive realism is easily
attacked, and the working methoes behind its seemingly transparent
style defy categorisation, forcing interpreters of the film to read
beyond the intentions of its film-makers. It’s one of the most dazzling,
curious and puzzling films ever made: a precisely cut and set gem
a unified work of
fashioned out of a utopian dream of film-making;
art created by three distinctive authors; a tightly controlled,
meticulously edited and carefully orchestrated construction formed
from outbursts of spontaneity, accident and serendipity; a film
apparently lacking any stable point of view thar nevertheless manages
to indict the entire ideology of market exchange in American culture
a film that hides the presence of its own cinematic apparatus, yet
winds up feeling personal and poetic rather than objective or cold.
Documentaries had been screened theatrically before, of course,
but the film’s appearance in cinemas in 1969 (after early coverage in
1968) repr
in helping to shape the genre of the narrative non-fiction feature-
yan was critical
nted a novel kind of cinemagoing. Sal
length film drama — perhaps a cinematic analogue to Truman
Capote’s 1965 ‘non-fiction novel” In Cold Blood ~ specifically
designed for theatrical release, independently produced and drawn
from real events; around ninety minutes stripped of voiceover and
other obvious intrusions. For Albert Maysles, ‘It can be considered to
be the first documentary feature, not just feature length, but feature.”
Over forty years later, the film still makes other documentaries look
clumsy, overbearing, humourless and immobile, and, as a
problematic outburst of ‘reality’ filmed on hand-held equipment, it
presages several key preoccupations of the twenty-first century.
scholars and film-
Yet while it is acknowledged as a touchstone by
makers — in the 1990s, the Libr
ry of Congress selected it for
preservation on a slate of the twenty-five most important American
films ever made ~ Salesman remains curiously resistant to popular
audiences. Many of its truths, especially concerning the things that
lurk beneath the chipper veneer of business life in America, are
unpalatable, factors thar helped keep Salesman off public television
for decades; though one of its progr
ammers wept while watching the
film, he rejected it for broadcast (see Liz Stubbs’s 2002 interview withAlbert Maysles in Beattie, 2010, p. 134). Salesman undercuts dearly
held national myths about winners and losers in American life, and
how we can all get into the big money if we just try harder. Beyond its
innovations, the film’s greatest power of endurance arguably resides.
in its tone towards its subjects, bleading elements of Arthur Miller
and Eugene ONeill with
:dward Hopper to suggest the loneliness
and desolation as well as the poignancy and rueful humour haunting
the American highways, diners, morels, sales meetings and strange
suburbs, Jean-Pierre Gorin (2012). in placing Salesman at no. 6 on
his Top 10 list of world cinema classies, celebrated the film’s
presentation of “the essence of labor, its afferent solitude, the pathos
of success ... a valentine to a time in film (and society in general)
when work defined character’.
Martin Scorsese, who once worked as a lighting man for
Albert Maysles, acknowledged Meysles’s ‘burning desire to grasp life
in all its complexity — its beauty and its ugliness, its joy and its
sorrow, all at once’ (Chaiken, Kasher and Maysles, 2007, p. 12).
Scorsese also adapted a remark of Orson Welles about Vittorio De
Sica for his own notes on the artistry of Albert Maysles more
generally
The camera disappe
d, the screen disappeared, it was
just life.’ Of course it wasn’t: if the camera disappears we see nothing,
and what's more, film editing lies at the heart of the matter in
Sales
dismissed as pure hokum or salesmanship ~ prestidigitation called
magic by other magicians — were it not for its yearning tone, its
nan, Gimme Shelter and Grey Gardens. So this claim might be
blatant impossibility, its status as wish fulfilment, Welles himself was
intrigued by and also sceptical about the non-fiction film-making
methods pioneered in the 1960s. He worked with Albert and David
Maysles in 1963 to produce a short promotional account of ‘a new
kind of fiction film that would be shor documentary style’, but
inscribed fiction as inescapable in F for Fake (1973) and poked fun at
documentary film-makers modelled on the Maysles brothers in his
unfinished feature The Other Side of the Wind (Mcklhaney, 2009,
pp. 1, 165-6).
These and other hints about the theoretical quicksand of non-
fiction film also suggest a site of vast pleasure. In his notes on
Sale:
definitely proving the inanity of the dichotomy between fiction and
nan, Gorin (2012, section 6) wishes to ‘celebrate the film as
documentary’. Yet even if we replace dichotomies with distinctions,
all the perennial, unsolvable questions about reality, performance,
jon’
framing and fictionalisation remain encoded in non-f
‘disorderly discourses and intractable practices’, as scholar Patricia R.
Zimmermann (1999, p. 64) calls them. As viewers of films claiming
any special relationship with reality, we're always left in a position
similar to the subjects of Jean Rouch’s and Edgar Morin’s film
Chronicle of a Summer (filmed in 1960, released in 1961).
When Rouch invited them toa screening of the film, they fell out
over how natural or artificial the film seemed to them, debated
whether the portrayals were sympathetic or true to life, and disagreed
about who was acting and when. ‘We're in for trouble,’ notes Morin
in the English subtitles — or, as. a more accurate translation has the
same line (“Nous sommes dans le bain’), ‘We are in the know’ (or ‘We
8). Ir’s his last line in the film,
are implicated’; Rouch, 2003, p. 3
and it remains a coda for future documentarians. Nearly fifty years
later, Molly Dineen described similar paradoxes in her own films:
m trying t ally is real.’ This is me they're
other it happens. But asly that's also
ecau that person, that person's heir
behavior beca in the edit they'll be put in a context that
ride rent. (Capturing Re fe Art of Documentary. dir1 The Path to Salesman
Be there when it happens
We might think of our obsession with ‘reality’ as something novel,
but on 24 November 1963, millions of Americans had seen Lee
Harvey Oswald murdered live on television, and several days later,
they pored over the images from the Zapruder film in the pages of
Life magazine. Key events had been filmed before, but not like this,
During the 1960s, rechnology allowed new kinds of images to be
broadcast with unprecedented speed: the 1960 Kennedy-Nixon
presidential TV debates; the 1962 Telstar satellite broadcasts of
simultaneous television images from America and Europ
the ‘living.
room war’ in Vietnam; the moon landing. Very early on, between
1958 and 1961, film-makers understood that with the new
lightweight equipment, like the lomm Auricon Cine-Voice, the Eclair
Noiscless Portable Reflex, the Arriflex 16 M cameras and the Nagra
pulse tape recorder, which dropped the weight of sound equipment
from 90kg to around 9kg, the
could record on the fly and also pick
up synchronised sound and images with hand-held gear (Ellis and
MeLane, 2005, p. 210; McElhaney, 2009, pp. 4-5). This meant the
abandonment of unwieldy tripods and large crews, developments
thar, in turn, allowed non-fiction film-makers to screen unstaged
aspects of life on an unprecedented scale.
Such were the dreams, at any rate, that lay behind Robert
Drew’s 1960 film Primary, about the political campa
ign in Wisconsin
between John F. Kennedy and Hubert Humphrey for the Democratic
Party presidential nomination, Drew, who had been a
photojournalist, was primarily intei
ested in new forms of reportage,
and Time-Life Broadcast productions had hired him to try them out.
He felt that ‘real life never got on to the film, never came through the
television set’, and he hoped to “find a dramatic logic in which things
really happened’. His plan entailed founding something no less grand
than ‘a whole new basis for a whole new journalism’. It would be:
eatre without actors, it would be
mmary and
Drew needed brilliantly innovative cameramen who understood how
to capture this vision, which is better viewed as an impossible ideal, a
characteristic national mood or a utopian speech act rather than an
achievable goal. Practical problems also existed: synched sound was
not yet perfected, for example. Drew went looking for ‘people who
can sense an interesting situation ... find characters in it, sense what
: when it happens, render it on film or
is abour to happen, be thei
tape with art and craft and insight as it happens’. He attracted
cameramen who hadn't been classically trained as cinematographers
in the creation of static images and who didn’t use multiple takes,
during which little was left to chance.
On Primary, Drew recruited three film-makers who would
make groundbreaking contributions to English-language non-fiction
cinema: Richard Leacock, D, A. Pennebaker and Albert Maysles.
Leacock went on to publish a provocative essay, entitled ‘For an
Uncontrolled Cinema’, in the summer 1961 issue of Fila Culture, in
Which he expressed what sounds like a shared wish to ‘record aspects
what did happen in
of what did actually happen ina real situation
78). M
was responsible for photographing two of Primary
along, hand-held, balletic, single rake following JFK through
its most absolure sense’ (Leacock, 1970, p: ysles, for his part,
*s best-known
shots
the hallways and stairs of a Polish Legion hall, and a lingering view
of Jackie Kennedy's nervous fingers in a pair of white gloves behind
her back as she gave a speech. The latter shot proved controversial
se of edirorialising, but the footage
because of its intrusiveness and se
can be related to Albert Maysles’s enduring interest in discovering1 The Path to Salesman
Be there when it happens
We might think of our obsession with ‘reality’ as something novel,
but on 24 November 1963, millions of Americans had seen Lee
Harvey Oswald murdered live on television, and several days later
they pored over the images from the Zapruder film in the pages of
Life magazine. Key events had been filmed before, but not like this
During the 1960s, technology allowed new kinds of images to be
broadcast with unprecedented speed: the 1960 Kennedy-Nixon
presidential TV debates; the 1962 Telstar satellite broadcasts of
simultaneous television images from America and Europes the ‘living:
room war’ in Vietnam; the moon landing. Very early on, between
1958
and 1961, film-makers understood that with the new
lightweight equipment, like the lomm Auricon Cine-Voice, the Felair
Noiscless Portable Reflex, the Arriflex 16 M cameras and the Nagra
pulse tape recorder, which dropped the weight of sound equipment
from 90kg to
round 9kg, they could record on the fly and also pick
up synchronised sound and ima
's with hand-held gear (Ellis and
MeLane, 2005, p. 210; McElhaney, 2009, pp. 4
). This meant the
abandonment of unwieldy tripods and large crews, developments
thar, in turn, allowed non-fiction film-makers to screen unstaged
aspects of life on an unprecedented scale
Such were the dreams, at any rate, that lay behind Robert
Drew's 1960 film Primary, about the political campaign in Wisconsin
between John F, Kennedy and Hubert Humphrey for the Demoeratie
Party presidential nomination. Drew, who had been a
photojournalist, was primarily interested in new forms of reportage,
and Time-Life Broadeast productions had hired him to try them out.
He felt that ‘real life nev
got on to the film, never came through the
television set’, and he hoped to “find a dramatic logic in which things
really happened, His plan entailed founding something no less grand
. It would be:
than ‘a whole new basis for a whole new journalism
Drew needed brilliantly innovative cameramen who understood how
to capture this vision, which is better viewed as an impossible ideal, a
characteristic national mood or a utopian speech act rather than an
achievable goal. Practical problems also existed: synched sound was
not yet perfected, for example. Drew went looking for ‘people who
can sense an interesting situation ... find characters in it, sense what
is about to happen, be there when it happens, render it on film or
tape with art and craft and insight as it happens’. He attracted
cameramen who hadn't been classically trained as cinematographers
in the creation of static images and who didn’t use multiple takes,
during which little was left to chance.
On Primary, Drew recruited three film-makers who would
make groundbreaking contributions to English-language non-fiction
cinema: Richard Leacock, D. A. Pennebaker and Albert Maysles.
Leacock went on to publish a provocative essay, entitled *For an
Uncontrolled Cinema’, in the summer 1961 issue of Fil Culture, in
which he expressed what sounds like a shared wish to ‘record aspects
what did happen in
of what did actually happen in a real situation
its most absolute sense’ (Leacock, 1970, p. 78). Maysles, for his part,
was responsible for photographing, two of Primary’s best-known
shots: a long JFK through
the hallways and stairs of a Polish Legion hall, and a ling
of Jackie Kennedy's nervous fingers in a pair of white gloves behind
hand-held, balletic, single take following
ering view
her back as she gave a specch. The latter shot proved controversial
because of its intrusiveness and sense of editorialising, but the footage
can be related to Albert Maysles’s enduring interest in di
covering,hidden, unexpected and unplanned images of humanity behind the
public facades of various kinds of performers, a crucial theme in
Salesman, Gimme Shelter and Grey Gardens.
Intimate film report
In Moscow for the American National Exhibition in 1959, Albert
Maysles had filmed ‘impressionistic’ elements of Russian life with
Pennebaker and Shirley Clarke for Opening in Moscow, also
assisting on Leacock’s film about Leonard Bernstein in the USSR.*
Maysles had been to the Soviet Union before, in 1955, visiting
Russian mental health hospitals, again in 1956, travelling from
Eastern Europe via motor scooter, and in 1957, with his brother
David on a BMW motorcycle
‘ ‘ Albert returned with lectures on life in
the USSR, illustrated with photos, and with short films such as his
first, Psychiatry in Russia (1955). While formally conventional — the
film solves the 1950s problem of sight and sound with a standard
voiceove
= Psychiatry in Russia calls itself ‘a personal report’,
lingering on images of working people, mental health professionals
and patients. Maysles relates how Russians attribute their
“comparative low incidence of mental disorders’ to “social equality”.
A more lavish and propagandistic American production released in
the same year as Psychiatry in Russia was Anthony Mann's Strate
Air Command, sponsored by the US Air Force, directed in
VistaVision, and called a ‘pictorial show of the beauty and organized
power of the United States’ (Amberg, 1971, pp. 294-6). By contrast
a pamphlet for Maysles’s second film, Russian C lose-Up (1957),
described a ‘Completely Uncensored Movie Film and Lecture and
presented him as a ‘Lecturer, author
and photographer’ who had
captured ‘swaddled infants, children with sand pails, school children
in uniform, athletes, teachers, workers, housewives, psychiatrists,
lawyers, ive cream vendors ...’ Posters promoting his ‘intimate film
report’ in 1959 called him a *psychologist-cinephotographer’.
The Maysles brothers were born in Dorchester, Massachusetts —
Albert in 1926, David in 1932 ~ and raised in Brookline by Russian
Jewish parents, living adjacent to the rough Boston Lrish
neighbourhood of Jamaica Plain, territory that produced Salesman’s
protagonist, Paul Brennan, David had a parallel but more traditional
life in the movies, working as an assistant producer on the Marilyn
Showgirl
Monroe pictures Bus Stop (1956) and The Prince and th
) before joining Albert on the motorcycle tour behind the Iron
Curtain that led to Russian Close-Up and the brothers’ first film
unfinished). An image reveals the
together, Youth in Poland (195
brothers in identical-looking jackers on their BMW in front of the
Kremlin, David on the front wearing goggles and bracing strapped-
down boxes of equipment, Albert on the back looking directly into
the camera, In a 1998 profile by Brooke Comer, Albert described the
motoreyele journey in terms of a closeness so in syneh that one
brother could sleep while the other drove, a tender and poignant
image that also makes for a tempting yet incomplete analogy for their
film-making (Beattie, 2010, p. 112).
In 1962, the brothers formed their own production company,
Maysles Films, and shot Shoreman, about producer Joseph E.
ica’s 1960 film Tivo Women.
Levine’s promotional campaign for De §
ss was fettered,
Showman was created under trying conditions — ace
4 voiceover proved necessary and, like many early Maysles films, it
remains in legal limbo, De Sica’s female lead, Sophia Loren, won the
Academy Award for Best Actress. It was the sort of break that ‘just
happened’ in the Maysles’s films time and again: the chance to follow
the Beatles on their 1964 tour of America for What's Happening!
The Beatles in the USA, the emotional collapse of Paul Brennan
during Salesman, the live killing captured in Gimme Shelter and
the bonding with their subjects in Grey Gardens. Luck was involved,
but also an instinct for pursuing inherently compelling and
unpredictable situations.
In an April 1963 interview with Mark Shivas, the brothers
key clements of the
explained Showman, in the process delineating
philosophy that would guide future films, Plus X film pushed’ to
1,000 ASA didn’t feel overly grainy; whenever possible, no attemptwould be made to elicit acting; the modus operandi would involve a
»rous insistence on not directing or controlling the subjects:
In the interview, the broth an
ambitious film project:
ave plan najor fil
An initial idea for a feature involved working life on a whaling ship,
recalling Moby-Dick (Junker, 1969, p. 108). Another early plan
involved following a single pregnant woman. The ambitions of
Maysles Films are clarified by their reference to the photo exhibition
The Family of Man, curated by Edward Steichen at the Museum of
Modern Art in 19.
The Family of Man encompassed the globe,
selecting over $00 photographs fi
om a pool of nearly two million
submissions, with photographers from over sixty countries, Yet this
all-embracing vision was precisely what the Maysles abandoned in
Salesman for a look through a keyhole into one very specific set of
rooms ~ the gritty rooms of life on the road. The finished film could
have been one submission to The Family of Man, but it also seemed
to topple the conception that a total perspective was a practical or
desirable goal.
By 1963, British documentarian Derrick Knight had used
elements of spontaneity and synched sound, in an admittedly
fictionalised format, for A Time to Heal, his account of convalescent
Welsh coal miners. Knight's film borrowed both the lightweight
equipment and some of the early 1960s notions of North American
documentarians (Russell, 2010, p. 45); it also maintained a
traditional focus on ‘social documentary’ in British national cinema.
While Maysles Films continued to follow celebrities for shorts and
work-for-hire films throughout the mid-1960s, the brothers began to
look elsewhere for subject matter. David Maysles elaborated in a
1966 interview with Jonas Mekas: ‘This story will have something
the other films we did till now didn’t have = it will be because it isa
good story, but not because it’s about a “famous person.” Itwill be a
person and a story that nobody knows anything about’ (Beattie,
2010, p. 36).
Reality, vérité, actuality, truth and all that
The Maysles brothers screened Showman at a now-legendary 1963
Lyon conference organised by the French national broadcasting
system Radiodiffusion-Télévision Frangaise. Roberto Rosellini
complained that it was shapeless anti-art, while Louis Marcorelles
declared it among the ‘great films’ he'd seen since the war, noting that
the film-makers ‘create without theories, according to a glorious
American tradition’ (McElhaney, 2009, p. 8; Beattie, 2010, p. 10).
Also on hand in Lyon were many other pioneers, including Drew.
I
Jean Rouch and Edgar Morin. Leacoc
acock, the Québécois Michel Brault, and the French film-makers
and Rouch clashed in person
at the conference, as Jack Ellis and Betsy McLane summarise in
A New History of Documentary:
Both of them were hoping to fir
ite ipevficialicanventie daily living. Rouch souor ity. ( nd
Rouch’s notion of cinéma vérité foregrounded the presence and
process of the film-makers and even mixed fact with fiction,
Chronicle of a Summer, the landmark collaboration of Morin and
Rouch with Raoul Coutard, Roger Morillére and Brault, for
example, features one scene in which their sound recordist and
cameraman debate the politics of Algeria with the film’s subjects.
The film shows its subjects commenting on a screening of the film
itself, exemplifying the provisional truth-status of cinéma vérité as a
form of ongoing research. ‘What interests me’, said Morin, “is not a
documentary that shows appearances bur an active intervention to
cut across appearances and extract from them their hidden or
dormant truths’ (Rouch, 2003, pp. 252-3). Rouch’s restlessness
mains satisfying — the ending of Chronicle of a Summer contains a
meditation on the film’s failur
“We wanted to make a film of love,
bur it’s turned out an impersonal kind of film, of reaction from
reaction, which isn’t necessarily sympathetic.’ The film’s avant-garde
project of chipping away at artifice (‘this film, unlike normal
cinema, reintroduces us to life’) exists in tension with certain
acknowledged impossibilities.
The term coined for the Maysles’s more observational mode of
film-making, ‘direct cinema’, is often taken for a doomed belief in an
objective vision beyond a
ifice and intervention. In a 1964 profile by
Maxine Haleff, Albert Maysles rejected
Here, immediacy sounds like
1 obtainable goal; everything,
would have looked the same had the camera not been present.
Such impossible statements must be historicised as an allergic
and overly artificial styles of film-
reaction to what felt like phoney
making, especially those in mid-1960s Hollywood. Dave Saunders
(2007, p. 75) also has linked the idealism of direct cinema to the
Transcendental tradition of American philosophy, especially Ralph
Waldo Emerson's passage abou becoming ‘a transparent eyeball’ ina
t
moment of insight: “Iam nothing; I sce all’. Other statements Alb
Maysles made to Haleff, however, sound more practical and
complicated. In trying to describe ‘how active a role we take’, he
likened the camera to a ‘non-directive therapist’ and a ‘real person
listening’, explaining that ‘because the observation is one where the
observer is really interested in what's going on, it makes hima kind
of participant. So, in that sense, not all of it is just going in one
direction — from the person who's being filmed out to everybody.
There is a bounce-back ..." (Beattie, 2010, p. 15).
Sometimes acknowledged, sometimes repressed, reflexivity
always crops up, even if direct cinema’s practical methods were
eclectic and its outlook remained Emersonian and overtly anti-
theoretical. Ina 1965 interview, James Blue asked Albert Maysles,
“Do you feel that in your films you get complete objectivity? Do you
pretend to present “reality” per se?” The answer was critical:
‘Absolutely not. It would be deadness of some sort if we did thar.
We are filming human beings’ (Beattie, 2010, p. 25). He always
intuited that his camera shapes and moulds its subjects rather than
simply reflecting them. In practice, Maysles Films in the 1960s and
1970s tended increasingly towards inclusiveness of modes. And in
retrospect, Salesman, Gimme Shelter and Grey Gardens seem more
personal than objective, more the visions of fluttering moths than offlies on the wall. Taken togethe
with reflexive str
the films suggest in
‘asing ease
te
gies such as showing the camera, revealing the
editing equipment and depicting inte!
actions with subjects. As Albe
‘ ert
puts it, * seame
puts it, “I think it became more obvious to us as time went on that we
include something of David and me to give comfort to the viewer
The fact that many decisive choices made in Salesman and
Gimme Shelter can be ascribed to the collaboration between David
Maysles and Charlotte Zwerin in editing alters how these films may
be interpreted, in defiance of auteur theories orientated to single
directors. For his part, David Maysles conceived of the assembly
processiin.te f 4 .
process in terms of what is ‘not cut in’ rather than what is ‘cut our’
“Obviously w :
¢ biased about what we do put in,’ he said.
Again, that’s why [object to the word “truth” (Beattie, 2010,
p. 62 :
Clearly, tension existed between stripping away artificial
constraints in filming and reinscribing selection during editing — as
well as between the autonomous zones of cinematography and
montage. Theoretically unstable bur ere ese
‘atively fecund, these practices
were shot through with paradoxes and ev
oe n inconsistencies that
ailed three times to prevent the production of masterpieces,
‘Something that's better than Hollywood’
ie Salesman departed from the emphasis
of Robert Drew Associates on well-known figures facing public crises,
In its focus on working people
and from the Maysles’s own celebrity-focused films of the mid-1960s:
What's Happening!, Meet Marlon Brando (1966), With Love from .
Truman (1966), MGM Press Junket (1966) and Dali's Fantasi
Dream (1966). Several of these films contain hints of the :
ic
breakthrough to come, Meet Marlo Brando was the first Maysles
film fully edited by Charlotte Zwerin. What's Happening! contains a
vital sequence considered a precursor to Salesmur in its unexpected
emphasis on ordinary live
: if : While the Beatles played live on The Ed
Sullivan Show at NBC studios in Midtown Manhattan, the Maysles
brothers we
brothers went out to a nearby apartment buildling and filmed a New
York family watching the Fab Four on television,
\ counterpoint to this scene occurs 11 Salesman when a Bible-buying,
couple in Florida has a muzak version of the Beatles’ "Yesterday"
playing as background music, the customers once again self scoring
the film. This time the record is eerily warped. Wonderful footage of
the Beatles goofing around with the sounds of their own voices on
David Maysles’s instant-playback sound equipment and John
Lennon's impressed account of synched sight and sound stand as
reminders that, while non-fiction film-making techniques were
already matters of fierce internal debate among documentarians, the
public still had no clear conception of how new technologies were
changing what could be seen and heard.
With Love from Truman, a short film about Truman Capote,
fed Salesman in the specific sense that Capote’s editor at Random
House, Joe Fox, suggested that door-to-door salesmen might make a
good subject for a film. Capote had recently invented a new literary
form, the ‘non-fiction nove with I Cold Blood. With Love from
Truman, along with Showman and What's Happening!, shows that
direct cinema was keeping pace with the New Journalism in elevating
elements of real life into the kind of art that writer Gay Talese later
Would call “The Literature of Reality’. These belletrists also provide a
historical context that further undermines the idea of direct cinema as
clinically objective. Like Capote and Talese, w ho often used third-
person narration rather than injecting themselves into their stories,
the Maysles brothers limited their intrusions into their stories; also
like Capote and Talese, they defined their art in opposition to the
staid journalism of the day, deploying techniques drawn from fiction
to increase intimacy and shorten the distance to their subjects.
Other New Journalists like Tom Wolfe, Joan Didion and Hunter S.
Thompson made themselves characters in their stories, bur all of
these writers were after poetic and subjective effects. The implicit
al
raument was that there might not be anything else, especially since
with its clumsy ‘Voice of
journalism and traditional documentar
Doom’ narration, could seem like a particularly out-of-touch,
establishment fiction when it came to rapidly spiralling events.In Cold Bloo e a
Id Blood hides its author Presence in ways that sometimes
show through the seams of its third-person narrative, as when its
subjects are said to be confessing to a ‘friend’, a ‘visitor’, an
‘acquaintance’ or a‘ F,
Juaintance’ or a ‘journalist’. Roughly analogous moves exist in the
editing of Sak
sman at spots where it’s clear that the film-makers?
presence has been (sometimes rather awkwardly) removed
Concluding that these narrative strategies are evidence of an attempt
to project a false omniscience appears even less plausible when the,
Maysles made clear to Blue in 1965, the goal was a nev ria
feature film, a novel fe : mastyticfced
literature and the film of the era are seen in conversation,
i m of drama, nota documentary defined in
any traditional sense: :
Although Gimmie Shelter and Grey Gardens would increasingly
abandon the more Capote-like style of Salesman, that made a as
always intended as novelistie more than journalistic. ‘Our work is
close to fiction because it’s very subjective,’ David Maysles said to
Robert Phillip Kolker in 1971, ‘it's a long way from new paper
reporting of an event’ (Beattie, 2010, p. 5
Non-preconception and chance
da sles’s excite
b i Maysles’s excitement about finding a story through the film-
ma ing process itself recalls Robert J. Flaherty’s overall method of
non-preconception’ (see Mamber, 1974, p. 9). Flaherty’s philosophy
of film-making as an act of ‘discovery’ and active collaboration
)-
with his subjects — pioneered in Nazook of the North (192.
informed many later projects that were otherwise radically opposed.
Another connective thread between more than a few film-makers of
and
the 1960s — one that can be traced across national boundari
one that is of great value to reading Salesman - involved the
deliberate cultivation of chance. Unexpected cinema, improvised
cinema, or cinema that was ‘uncontrolled’ ~ in critic Stephen
Mambe
degrees, made a large impact. Chance and accidents could enter and
words - or undirected in various ways and to various
had entered into cinema before, of course, but now these became
deliberately cultivated arenas that changed the conception of film
sta
direction. In 1965, for example, Albert Maysles would sug:
film of radical spontaneity: ‘to meet somebody and begin filming
them right away. Just to see what would happen’ (Junker, 1969,
p. HLL). Mambi
verité to the Italian neorealist Cesare Zavattini, who noted that
r traced the concerns of direct cinema and cinéma
“Lam interested in the drama of things we happen to encounter, not
uc Godard
those we plan’ (Mamber, 1974, p. 16). What Jean-
called “the possibilities of a new cinema’ had been opened by
watching Rouch’s films; in 1962, Godard touted Rouch in Cahiers
du Cinéma as an exemplary figure in less-controlled cinema
including elements of happenstance, spontaneity and improvisation
where ‘the film is the search’, and in which, as Peter Wollen (2002,
pp. 99, 100) summarises Godard’s position, ‘art could be consonant
with chance’. Band of Outsiders (1964) contains a pun on this
subject (albeit one encoded in cleverly reflexive meta-fiction) when
Anna Karina turns directly to the camera and says: “Un plan?
Pourquoi?” In French, plan can also denote a ‘shor’ ~ or the plane of
a camera angle — and there's always an angle.
The 1965 anthology film Paris vw par ... (Six in Paris) included
Montparnasse et Levallois, a collaboration between Godard and
Albert Maysles, and Rouch’s ‘real-time’ short, Gare dit nord.
Taken together, the two films reflect a ‘French’ acknowledgment ofreflexivity and fictionalisation — verité as a loose and open style.
Yet Maysles’s appearance suggests the
could be more fruitful than doc
concept of serendipity acts as
extent to which collaboration
rinal purity and how the critical
a secret conduit between film-makers
often considered in terms of schools of thought or n,
Godard attempted the sort of dream Welles had proposed: actors
working from a script, filmed by a master of hand-held camerawork
in any way he pleased. The film’s plot was
and chance: a wom:
ational styles.
also about randomness
an posts letters to two lovers and then visits each
after she fears she’s mixed up the envelopes. One of the
lovers is an
‘action sculptor’ whose work is b.
ased upon including serendipity
ation of the sculpture’, The other
assume he’s also a sculptor until
Maysles, in a characteristically brill
when ‘chance enters into the cre.
lover is a garage mechanic: we
ant decision, pans out to reveal
that his own artistry is worked on automobiles,
Godard’s titles called Montparnasse et Levalloi
and presented Maysles as a co-creator, the kind of collaborative
crediting decision that became a signature of M
aysles Films as well,
Maysles, the ‘greatest cameraman in Americ
‘a’, according to Godard,
Was ‘a painter in his way of seeing’ (Vogels, 2005, p. 5; McElhane
2009, pp. 27-8). Godard’s remark remains resonant in d
keynotes of Albert Maysles’s camerawork, dynamism
which make even Rouch’s innov ative Gare
cribing the
and movement,
du nord feel static by
comparison. Calling Albert Maysles an action cinemate
film-making action painter or
his emphasis on hum
apher or a
action sculptor sounds farfetched given
an figures. But regarding camera movement, the
analogy feels durable, perhaps bringing to mind the brushstrokes of a
Jackson Pollack - four-dimensional in their inclusion of “real time
more than the stillness and immobility of tr
When Godard and Cour:
‘aditional documentary,
‘ard turned the camera on the Rolling Stones
in One + One (aka Sympathy for the Devil, 1968), they produced a
deliberately awkward film that has aged less convineingly than
Gimme Shelter, perhaps in part because
it imposes too much order
and control on its material,
is “un action film”
The multifarious moment
r obvious hi sles Films rom the
3 lms differed
yus way in which Mays!
Another obvious wa
ssmian’s devastating
French productions involves politics. Salesntai
2am could hardly be
he American Dream cc
Serial and cultural resonance is pointed in
in
alled apolitical,
vet the film’s complicated social prance isp
ts utter lack of glamour, its absence of fervour, Its d
its ac
rs’ and its appi ficit of urgency ab s historical
nsw its apparent defi gency about
ans’
t. As Saunders p. rgues, the received opi hat
As Saunders ( p. 2) argues, the received opinion t
As Sa 2007,
sari |
lirect cinema more generally is ‘an uncommitted
ds 0 ra politically purposcless vacuum’ ignores too much
ven, politically purposcless va
about thest sand th n Compared with One + O1
ut these films and thei rent npared with Oxe
a
o fact it remains a
I sar depoliticised, but in
Shelter might appear d t | :
: aling the true chaos of a multifarious moment,
“ fine the e1 he 1960s.
I agic Altamont concert, said to define the end of t ne
eles appears studied in its avoidance of the
cade of civil unrest, riots,
Gimme
complicated text reve:
Salesman, for its part,
maelstrom of current events ~ the dec:
tests, assassinations and war seem exist, or floats just
ests, assassinations a ar seems not to exist,
pI a
i : ot in late
dle the frame, For an American non-fiction film shor i
sutside the fr eh
+ Salesman remains curiously devoid of referer
eit social issues.
1966
and early 196
to Vietnam or ev political ‘time-stamps’
et to political ‘time
Vietnam or ever ; ‘
This characteristic of the film is particularly notable given the
directions that were being pursued sim ously orth America,
nultaneously in N
is
direct
re 6 the year inw ng
9 ar in which the shoot
7 In 1967 alone - the yea
France and the UR. ‘h
r Sales was completed and the marathon process of editing
alesman wa
ental illness
-fiction films about mental
ering non-fiction
began — two pioneering
s, Set state prison for
red: Frederick Wiseman’s Titicut Follies, set in ‘ state pt
eed Xi Jarrendale, about an
the ciel insane, and Allan King een bia ran
I - for disturbed children. That rema
:rimental group home fo na oe
neiea ennebaker’s Dont Look Back; Chris Marke!
P
year also included P ote
tH th Side of the Pentagon, concerning marches against the
rman Wa 's 23rd Ps Branch, a Vietnam-
ji Var; rakhage’s 23rd Psalm Bra ,
Vietnam War; Stan Bral aor e Benefit ofthe
ence; Pete: hitchead’s Be
ion on violence; Peter W en
provoked meditat ; a
Bi ubt, about Peter Brook’s political theatre productic
oubt, a
rk ti recor tery es ith a
c » interview session w
son, a record of a long
Clarke’s Portrait of Jason,street hustler and perform
and Godard’
ard’s turn rowari
essayistic film-making with 2 or 3 Th vabont ton
, 2 bings | Know about Her
1g on real working
‘al advocacy or social
Salesmiant would find its s
lesman would find its métier elsewhere, fo
cusin,
people inste:
1 of specific acts of polit
commentary, Ye
ary, Yet for Saunders (2007, p. 1), direct ci
- 1), direct cinema evolved in
‘compelling dialogue with Amer
a, abo, eric
, about America, in an epoch beset
and defined by upheav
2 Performers, Authors, Directors
ckly, after the opening sequence in which we're introduced to
Very qui
Charles MeDevitt, “The
the four salesmen — Bri
nnan, “The Badge
The Rabbit’, and Raymond Martos, “The Bull”
Gipper’, James Baker,
pped ina breeze-block motel room, and then an
office during a meeting with their manager, Kennie Turner. Before five
apsed, we're led to understand what this line of work
is being made in the Bible business’ - and we see
= we find ourselves tray
minutes have
is all about —*monKennie praising Martos as ‘a produc
in front of the other men,
who perhaps have not done so well that night and look a little
chagrined. Kennie’s frankness, and the unconcealed depression of the
salesmen during his talk in front of what looks like a national or
regional sales meeting, is partly a product of a time before people
could imagine themselves as reality TV stars or film celebrities.
Because Salesman was such a novelty, few of the subjects, especially
the housewives and Bible customers (but even those who were more
accustomed to performing their routine on cue), understood how all
this would look (on this era of ‘relative innocence’, see Vogels, 2005,
p. 25). ‘It's fabulous business,’ Kennie tells his decidedly not-fervent
listeners, ‘it's a good business. And all [can say to people who aren't
makin’ the money: it’s their fault.’ Kennie’s men applaud him after he
threatens their jobs; then the salesmen set off in their cars in the
snow, having flipped through their stacks of index
more or less promising ‘day leads’,
ards containing
Another round of selling commences somewhere along the
Massachusetts turnpike (possibly the area near Spencer or Webster):
another failure for Brennan, Buta lively encounter after a successful
sale ensues between The Gipper, The Rabbit and two customers,
a woman (who appears to be wearing pyjamas) and her aproned
mother, who advise them on the independent American
entrepreneurial spirit:About eleven minutes of the film have elapsed, and the meaning of
Salesima
sman as an American story has been established. Being a
salesman is a way for ordinary
= Americans to work their way free of
office life and into independent prosperity, doing work that they ean
believe in. The absurdity lies in the Mid-American Bible Company's
melding of Ayn Rand and Jesus Christ; the poignancy lies in the
dramatic irony of seeing this vision dim and fail for Paul, the apostle
of salesmanship at the crus of the film. The possibility exists that
these women have purchased the Bible simply to encourage the men
in their chosen profession as salesmen.
Play-acting
The two women, like the salesmen during the pitches, like Kennie
during his sales meeting and like his employees during their applause,
are performing. The woman’s mother, in particular, enjoys meeting
the camera directly with her eyes. One theory, developed by Pauline
Kael, was that the Maysles brothers were simply con men and that
their subjects were really actors. Reviewing Ginune Shelter asa
scinéma-vérité sham’, Kael also ridiculed Salesman: “Would audiences
r cill overtones in Salesman the
act to the Arthur Miller-Eugene O”)
same way if they understood how much of it was set up and that the
principals were play acting?” The film-makers fired back ~ *No actors
Were used in Salesman’, no events were ‘manufactured’ for the
cinema.!" Both of the scholars who have made book-length critical
studies of the Maysles's films, Jonathan B. Vogels and Joe
MeEthaney; agree that Kael’s claims are confused. Kael wanted to
develop a larger rhetorical question: ‘If events are created to be
photographed, is the movie that records them a documentary, or doe
it function in a twilight zone?’ Of course, this is not even wrong
all films are framed, shot and edited in ways that involve countless
choices, each one choking off the infinite possibilities of reality in a
specific and permanent sense. Non-fiction film might well function in
a twilight zone, bur isn’t that a precondition of its existence? Why is
this bad? Within the tradition of cinéma vérité, Edgar Morin took up
similar questions in his essay on Chronicle of a Summer when he
referred ro ‘the changeover from real time to cinematographic time’,
This was due to the impossibility of filming all the time, and to the
‘more treacherous’ problem of being foreed to ‘make a selection”during editing (Rouch, 2003, pp.
). More recently, the
documentarian Errol Morris made somewhat similar claims in his
2011 book Believing Is Seeing: Observations on the Mysteries of
Photography: When you take a picture, you're cropping it by nature
of picking one frame over another. The whole act of creating a
photograph is an act of cropping reality’ (p. 165). We're always
watching something actively selected and artfully arranged = the
deception, if there is one, would involve the premise that anything
else is possible. For sophisticated viewers, the existence of footage
itself implies the camera’s presence — and, therefore, of the ‘cropping
and framing of reality — regardless of whether film-makers put images
‘ame. In a 1964 review of What's
Maurice Wiggin called the
of themselves into the f
Happening!,
Maysles’s style ‘the self-effacing tec hnique
that masquerades as nonexistent’, yet th
alarm (cited by Haleff in B
his wasn’t any major source of
attic, 2010, p. 7
We see a collaborative artistic process emerging in Sales
between the subjects and the film-makers, through a series of
nan,
ad-hoc,
open-ended and unpredictable performances, and between the film-
makers themselves, through a series of choices involving shooting,
recording and editing
This way of viewing Salesman makes the film
more inviting, open and complex than if itis taken to be a simple
reflection or representation of some supposedly pre-existing,
uncomplicated ‘reality’ that just happened to be captured on film,
The film-makers imposed a host of limitations on collaboration, less
obviously in shooting and more blatantly in editing, that make the
subjects’ points of view very different from the overall tone of the
film, of course. It is equally useful to refuse to solve the problem of
performance in Salesman by imposing any simple differentiation
between acting and not acting, especially when the camera is
recording the worki
is life of a person who performs ‘a song and
dance’ in living rooms, We know enough from watching Paul
Brennan to comprehend that his act is w earing thin,
but it doesn’t
necessarily follow that we ever see him when he’s ‘nor performing’, or
what this might mean, A more intriguing possibility exists, which is a
i p, eur es like actors,
film that reveals Americans working at playing their roles like
but who are not allowed to confess (or even necessarily admit to
themselves) that the act és an act. Salesmanship represents ne ;
American problem par excellence, since it is by ne means serena
the salesman himself knows if he’s “doing what you believe in life’.
If he does know that he doesn’t believe anymore, this truth ms
remain hidden, from others, from oneself - that’s more or less the
core of Paul’s problem. The issue of Paul’s performance in Salesman
recalls Edgar Morin’s comment, regarding the topic of acting in x
Chronicle of a Summer, that ‘each person can only express. since
through a mask, and the mask, as in Greck tragedy, both disges
and reveals, becomes the speaker ... fin te film] each one was able vo
be more real than in daily life, but at the same time more false?
(Rouch, 2003, p. 263). This true falseness or false trueness isn't some
trick or con by the film-makers, and it isn’t designed to alienate the
Despite his radically dissimilar methods and
ewer from the subje
conewally ‘opposed point of view on the role of the camera,
Morin reveals a humanism relevant to Salesman: “the viewer imi
himself to be less alien to his fellow man, less icy and inhuman, less
encrusted ina false life’ (Rouch, 2003, p. 232).
e Informer ;
ferirnaoee in non-fiction film could be viewed as a form of self-
gas self-inscription on a film by its subjects. Roland Barthes,
ire of the Text (1975, p. 66), described what he called
a vocal and gestural imprint
seripti
in The Ple
‘writing aloud? or “carnal stereophony”.
that he found active in cinema. So too do the perf
fiction film become a sort of rext, When a Sufesonart book was
published in 1969 by the New American Library, it presented a “i
(it cannot be called a straight transcript) in which the images of the
mother in her apron and the daughter in her pyjamas appeared toa
national mass-market paperback readership, and in which their
reenplay
‘mances in non-
words appeared as a screenplay. The book also adds *S ,
Scene Settings’ by Paul Zimmerman, Zimmerman’s scene settingsreliable, contain information that is not readily apparent in the film,
The Bible in the openi ig scene is *Fabrikoid (washable and outlasts
leather 4 to 1)’; Brennan is “fifty-six years old + With a ‘pleasant,
open face” (Maysles, Maysles and Zwerin, 1969, p. 12). The scene
between the sale:
men and this daughter-mother pair, in which
American individualism is discussed with such sharpness, has this
gloss from Zimmerman: ‘The mother, tough and skeptical, is wryly
amused by the salesmen’s con-job’ (ibid., p. 25). Seen as ‘writers*
(two of many) who contributed ‘dialogue’ to the film’s ‘script’, these
women’s ideas resonate throughout the film. Especially the
daughter's thoughts about getting ‘away from companies’ and
“people over you’. Is this possible? Is it desirable? Why do Americans
feel this specific need? What happens to people who determine to
stick with this dream?
Paul Brennan’s collaboration with the film-makers seems most
accurately read as a spontaneous and ey
hifting form of self-
scripting, He’s not a professional actor, he’s not being directed, but he
is forever performing a mixture of routines. gags, songs, jokes and
near-monologues, Even his use of silence inscribes something telling,
into the film, His timing is impeccable in the diner scene that follows
the “get away from people over you" encounter, (The Rabbit suggests
that Paul sometimes rehearsed his various routines in the mirror at
the motels, an idea that haunts the final images of the film.!!)
The diner scene comprises over a minute of awkward silences,
cigarette smoking, whistling and a devastating thought begun by
The Rabbit: ‘Now these people are funny. They make you laugh
sometimes. They
“re, you know ...” He puts his face in his hands,
The Rabbit is too kindly or too fatigued to complete the sentence.
Paul stares down at the table, stroking his chin, lost in unhappy
thoughts, framed with a dramatically ironic image of Santa Claus,
part of the diner’s Christmas display. Nobody wants to pursue The
Rabbit's remark, Paul breaks the silence with his ‘dear me, dear me’,
blows his nose and announces, “If you'll excuse me, gentlemen .
Tgotta go.’ In that moment, he sounds a lot like Jack Lemmon,
exe see Paulin his ear pursuing day lead First he supplies
Meese ot ry this one. Maybe Mrs Rafferty is home.
sheoretically we understand that the samera is
xe holding it. Yet Brennan's the type
Io might well alk: eis way to himself Then he breaks into
son repeating an earlier scene ~*Wish'd I were a rich
helpful exposition:
Give it a try anyway? Th ;
present and that somebody must be
2, repeating a line from '
Mm = but here embi t darkly with an improvised line not
n’ — but he 01 git darkly with r
ma
taken from Fiddl R hen I w n n’ round this
l U en Ty tb
aker iddle
8 nic jumble of
land.’ Whar follows is a confusing and grimly con in a
outbursts that combine
-ty of voices and styles:
and his life, mixing together a variety of voices
Se ss — were they made to elimin: re f Paul directly
minate footage o
2 ere they made to eli
veral cuts — were
. Wi ow")? =
» Albert and/or David Maysles (‘shut the window n
: ia cha nth r s ki r thar this performance
ng’ car radio mt na ar tha F
anda ahas gone on somewhat longer than the episode we
film, The logic of this sequi
revers
see in the finished
rence Is confusing, but we can attempt to
ngincer Paul’s train of thou;
remarks by Albert Maysles
ight here. From subsequent
we know thar several of Brennan’s heroes
were Jewish, but in this sequence he mangles his touchstone from
a ‘shit land’ because of his lack of wealth.
This thought brings him to an uncharitable mimicry of his Irish
customers and to their own resistance
His offensive
Fiddler to sing that he’s in
to travelling salesmen,
and cross-gender put-on Irish brogue as poor Mrs
Rafferty unsertles our understanding of Paul
from Jamaica Plain, Boston, and emph
who knows ‘I’m not home"
as an Irish-American
asises his dislocation as a man
- As does his continuation into a botched
but fascinating rendition of John Ford's 1935 The Informer. In that
film, Victor MeLaglen plays Gypo Nolan, an ex-IRA member who,
drunk, broke and pressed for money by his girlfriend, sells out a
friend in the Irish rebellion to the British Army for £20 reward
money. Brennan's remarks about the
the Irish taking away from him are
they do reveal the psychology of
English not paying his bills and
not to be found in Ford's film, but
a salesman who has latched on to
this movie as a representation of his own life. P;
between the demands of his boss to k
workin,
aul feels crushed
become ‘a producer’ and his
lass Irish customers, the folks he’s selling, and selling, out,
by placing $50 Bibles in their homes, Paul’s identitication with Gypo
~ Ford's poignant Judas, who betrays
his own people, and who, when
drunk, announces his presence
by shouting his own name ~ is strong
announcing his own arrival on a
and then puns his way out of a very
someone = himself? Albert Maysles?
other neighbourhood *beauts’? ~ of the fact
of his own existence (‘I'm here’). ‘Attention, attention must be finally
paid to such a person,’ Linda Loman remarks of her husband Willy in
Act One of Arthur Miller's play Death of a Sale
David Maysles are doing just thar, but Brenn
Ford’s film twists the knif
and bitter. He mocks himself by
sales call with Gypo’s name
bleak corner by tinfarmin
Mrs Rafferty? one of the
man. Albert and
an’s own rendition of
This passage in Salesman can be viewed
saki f confession: Br feels his own Gypo-ness or Judas
a kind of conte: : Brennan feels his own Gypo-ne J
e ble sense, since also ‘inform re on the
ke role ina double sense, since he’s also ‘informing’ here
thical dubiousness of the whole Bible-selling scheme, informing
I ust the wh ible-sell e, infec ie
i ¢ Mid-Ame ble Com, d, int re private zone of
he Mid-American Bible Company and, in the more private
is car, informin; fe Ir st informing on
at least infc
his fellow salesmen, or a
his car, informing on i
self as a salesman. The allusion to The Informer also intorms on
i asasa
tl nerican Dream, since throughout that sypo is haunted by
he American Dream, since throughout that film Gypo is f
ef a am,
offering £10 one-way fares from Ireland to Americ
street posters
Whar ifa guy’
eposited in ;
wound up deposite sem er
involved selling something that made him feel like a se
he
family did immigrate to Boston, and what if
jina shit land where his employment options
Cuts 7
Following his peculiar monologue in the ca vata
e f : use In the: a
2s down the steps of the ho
at home, and shuffles dow ro
car, Paul fails to find anyone
SA adifina hove silkil
Maysles’s camerawork and Zwerin’s editing have subtly
thet t \ ene, of P. "s appearance
the theme, built up from the opening scene, of F aa s m r oe
il sa sled through the street a
on; here, a kid dragging a sled ¢
amidst childrens here, eta
another packing and throwing a snowball, The Rabbit, me
has hed yet ers he McDonald household.
has notched yet another sale, at the McDona usehold
a
i ft 3 as teased The
The sequence is interrupted just after Mr McDonald has tease
Rabbit in his own put-on Irish accent, asking ftir mbes i
‘ren’. Ay Methane has noted through arf detective work
segment of film represents the most obvious example 0
makers attempting, to excise themselves from the Pi irre
rings the MeDonalds’ doorbell, whereupon The Ra
Someone sand says, ‘It's like a railroad station
q to unseen standing figur ‘ °
ne When the McDonalds’ caller, their “best pel Mee
enters the room, an arm clad in a white shirt helps he enon
sequence is not clear, but it’s probably the arm of N ea . per ‘I a
thar of David Maysles. Zwerin’s two curs here sisi jo se -
“ e 0 show Mrs Wadja being surprised by and introduced
ae Glarmake y, 2009, pp. 48-9). Mrs Wadja drops hints
kers (McEIhane,
the film-makers () ) * ~
about not buying ‘another’ item from salesmen, and tmisrememiers the premise of a brutal joke we're
about ‘the Scotchman and the Jew and the
get a beating for somethin;
we glimpse the
Jad not to hear
Irishman who were gonna
”. The scene becomes wobbly again when
shadow of the room’ ceiling light fixture floating like a
flying saucer, due to the effect of the sun-gun attached to Albert
Maysles's camera for filming in low light. The Rabbit cracks his head
on the light fixture when he stands up after making his sale, then he
reconvenes with Brennan, who has gotten ‘no pitches’ in.
We hop from The Rabbit to Brenn
an, who drives through trees
heavy with snow to frantic orchestral radio music as night falls.
This ‘score’ lends irony and humour to what is really a miserable
drive from his meeting point with ‘The Rabbit, possibly the
earlier, or another roadside restaurant, to his sh,
Yankee Drummer Inn and Motor House. Brennan discusses the
disasters of the day with The Bull, who's watching the Emile Griffith
middleweight championship fight on television. The
their business well:
diner se
jared room at the
Bull sums up
After this, we see The Rabbit and The Gipper conferring in their own
room, then we're back with The Bull and Paul, who runs
female Irish routine that will be performed
end of the film:
another
again poignantly at the
ts his r is reward on the other er
allows humour and laughs along, but tells him
of mind for their
The Bull shares Paul’ ¢ ;
thar his negativism is putting him in a bad frame
. : You'll be all rig
ht for Chicago,’
upcoming sales meeting in Chicago.
says. we 5 ching a train to the sales meeting, while
p T ee Pau I t iE
aul e
is boss's ys f synch o rage n the moving
his boss’s voice plays out of 5} We age of Paul in the
hi ice pla
B ears to hear
ain car, In this interpolated piece of sound, Paul appears t
Keane ss, he’s got nobody to blame but
y, ‘Ifa guy's nota suc
Kennie saying, “Ifa guy's ssa
“utting drags us forward into the midst of the Chicag
himself.” Inte ea
i str rey, radically
ales meeting and then back in time to Paul's train journey,
amy rd ece SI ation.
“ompressing the timeframe to a short piece of visual inform
“The sales m al completion to the first part
The sales meting, which forms a logis
f the film, marks the spot salesmen will be told by the
» spot where the salesmen wil y
of the film, n he sp eh
“designer and theologic; J consultant’ of $50 Bibles, Dr ae a
Feltman, Vice President, Consolidated Book Publishers, that thes
hat com i -tting of Bibles and the
that comes from the selling of Bibles and the getting of Bibles and
i e “ ness’.
reading of Bibles is definitely identified with the Father's busine
name n’s text is Luke 2:49: ‘Wist ye not
Ina move beyond belief, Feltma is "iia
that lam about my Father's business?" The team applauds.Another cut, and they're playin
s poker while Kennie discusses their
next move, a sales trip to Florida,
Sound and sight
In her DVD commentary on Salesman, Charlotte Zwer n noted thar
she came under heavy criticism for the train sequence, which
appears to stick Kennic’s voice into Paul's mind in a way that mixes
up the chronology and wilfully imposes ‘thoughts’ on Brennan
In fact, this entire section of Salesman, from Paul's dr ive to the
motel to the start of the sales meeting at the Edgewater Beach Hotel
in Chicago, represents a tour de force of film editing with a few
embedded mysteries that have never been entirely unravelled.
The sequence also raises non-fiction’s most nettlesome questions,
Bill Nichols, in his 1991 book Representing Reality: Issues and
Concepts in Documentary, writes that documentaries ‘do not differ
from fictions in their constructedness as texts, but in the
representations they make" (p. 111), Editing is the fundamental site
of ‘constructedness’ in a non-fiction film, and, as McElhaney notes
(2009, p. 49), editing is ‘the most obvious clement of imposed
structure and meaning’ in Salesman.
The first puzzle in this sequence is relatively minor but telli
and it occurs during Paul’s drive to the Yankee Drummer Inn afte
hort
ndous day. The orchestral track that accompanies his journey
has been detached from the images we see on screen. It appears to be
diegetic ~ the audio component of wharever was playing on the radio
at the moment ~ but in fact the music is used asa soundtrack for a
subtle montage. Shots of Paul driving through a road lined with
snowy trees at dusk give way toa shot of a church at night taken
from a car as it makes a left turn: the light in the sky has changed, but
the music remains continuous. I's no longer diegetic, in other words
In a neat sleight of hand, after a shot of the dashboard we appear to
le
P out of Paul’s car altogether. The next shot following this cut
shows a car turning into the parking lor of a motel, at which point
the camera finds and then zooms in on the Yankee Drummer sign,
We presu
pauses or jum
continues without any breaks, pauses or j
but we accept it without muc
so common in fiction fe
a signpd
(In Gimme
flowering in the sequence connecting Roling
images of the band rushing away by helicopter.
Zwerin
hundre ney nut
We might believe what we're seeing he
the sali
hard d
room,
on the
nothing
» same orchestral music
» we're no longer with Paul, yet the same orch
wil ps. This is impossible,
h notice, perhaps because this move is
ture films. The Yankee Drummer sign is also
ature films. ‘
eri be using
t signalling the editing techniques Zwerin will be using.
-hniques would achieve their full
pelter, these techniques wou
the a Rolling Stones concert with
‘Nobody ever asks’,
DVD commentary on Salesman, ‘how a
suggested in he
ety minutes.”
s of film became ninety
eu > are two vignettes of
r er Inn after a
1 swapping stories at the Yankee Drummer Inn
jesmer i ers
Christmastime, Paul and The Bull in one
ay’s work around ce
The Gipper and The Rabbit in another. Bur if we keey ’
hi ul sl rooms look
ure, we'll begin to notice that the two motel roor
» furniture, we ;
_ alike, The room shared by The Gipper and The Rabbit haswood panelling on the walls; the room shared by Paul and ‘The Bull
features white breeze-block. Surely not the same buil ing or the
same motel, Another more definite clue involves the boxing match
itself. The Bull tells Paul he’s watching Emile Griffith’s
middleweight championship bout, The images of the fight suggest
the Griffith-Joey Archer middleweight championship fight at
Madison Square Garden, on 23 January 1967. (Segments of the
television broadcasts of the fight are available on YouTube, and the
identity of the two fighters in Salesman can be surmised by their
builds and their trunks.!) The January boxing match scene
probably happened after the diner would have stowed its
Christmas decorations,
What's more, the film itself contains evide nee thar the boxing
match scene took place in the same Florida motel room that marks
Salesman’s very last sequence, and not in the Yankee Drummer at
all. Thes
design, mirror placement and television screen. The same personal
’ Wwo rooms contain identical wall art, drawers, sink
effects, including a portrait of xomebody’s wife or loved one, ean be
seen in the same spots underneath the television, During the boxing
match scene, we ean see a bag of golf clubs resting in a corner
behind the bed on which The Bull is reclining; not exactly what
we'd expect to sce ina travelling salesman’s motel room in an an
outside Boston in the dead of winter, It is difficult to resist theconelus 1
lusion that later footage of Florida in January has be
1 spliced
N to appear as if it is continuous with
Massachusetts around the holidays.
arlier footage from
Zwerin’s sleight of hand here is startling and brilliantly
seductive; it also follows the pattern of bifurcating sight and sound
set up by the preceding montage of Paul driving to the motel. Wes
The Bull siting on the bed. Paul stands up, and his head goes out of
the frame. We hear Pa 9 “
fe hear Paul say, “I don’t want to seem negative, but |
can't see a g here
t see anything here but delinquent accounts.’ The Bull puts his
right ha « ce, i
tal -_ up to his face, obscuring his mouth. We hear The Bull say
tell ya + g, P: ‘ ii im
1 one thing, Paul. You're putting me ina very negative frame
of mind for the sales meeting in Chicago.’ The camera :
y " tracks over to
Paul, who’s standing directly next to the image of the two k
age of the two boxers.
A cut brings us back down to The Bull, and once again Paul's head
our of the frame, We hear Paul say, *You'll be all right for Chiceeo.
‘Ac no point inthis limited, final segment of their exchange dee
actually sce the mouth of either man moving, Mamber (1974 ne z
suggests that the line looks dubbed in for transitional purpos me
we don't see the speaker". Another possibility is that short burst of
sound was pulled (not dubbed) from other rushes, then usediney
connector between Massachusetts and Chicago.
However we re ‘
; : ad or attempt to reconstruct these editing
decisions, the Ci verin’s * ,
hey speak to Zwerin’s ‘murderous’ process of establishing
narrative continuity in the film. The boxing match casts doubt on
Zawerin’s claim that the editing process entirely eschewed ‘pulling
events out of chronological order’ and ‘juggling’ things out of ‘the
8, 90). But this
order the thing was filmed’ (Rosenthal, 1971, pp-
passage only increases the view er’s feeling of remaining trapped ina
gain. Here, Zwerin
world destined to repeat its scenes over and over
may have cobbled together footage from various places and times
and edited it ro appear as a single ‘representative’ day of selling
Stephen Mamber noticed this issue as a more general problem about
Salesman in his 1974 notes on the film: “The need for plot
development makes the ordering of scenes suspect, and we can
legitimately wonder whether the order is actually nonchronological”
(p. 167). One of the consequences of this editing decision is that the
first instance of Paul’s monologue about pensions appears out of
sequence in the film, juxtaposed nicely with The Rabbit's own
remark about ‘getting away from pensions’. Of course, one gets the
feeling that Paul's Irish routines were a continual, ongoing feature
that could have been pulled from any number of motel rooms.
‘These men are trapped in an infernal road movie that, if the editing
is reversed-engineered, contains a Mobius strip of time.
Ar this weak point in the film, Zwverin finds ways to patch
together a story using oddments of sight and sound, string and glue.
ain establishing shots, and Al
“As | began editing I found I needed ¢went back and got them for me,’ Zwerin explained later in an
interview. “I think these shots included things like exteriors of the
motel in Boston, and some stuff around the Florida motel’ (Rosenthal,
1971, p. 90). The establishing shot of the Yankee Drummer Inn,
overlaid with music, is somewhat similar to the shot of Paul and The
Bull overlaid with the sound of their discussion about Chicago.
Juxtaposition of footage from a number of different timeframes and
sources creates an illusion of seamless, sequential narrative.
What we're seeing in this sequence shouldn't be confused with
reality or with continuous time. McElhaney (2009, pp. 23, 24) ar
that the film-making philosophy of tnon-intervention’ in direct
cinema is paradoxical in that ‘the films themselves do not consistently
unfold as directly transmuted reality’, and that the ‘ideals of
transparency in direct cinema, then, have been impossible to achieve’,
The film-makers never consistently claimed to be transmuting reality
in any artless fashion ~ David Maysles tended to reject such a premise
outright. The ideals of direct cinema might be viewed as the kind of
fictions artists need to believe in ¢
der to proceed with their work, or
they could be seen as ethical directives that the film-makers followed
with exceptions and asterisks. Keith Beattie (2010, Pp. vii) suggests
that ‘a strict adherence to an observational direct cinema is not the
sole or exclusive characteristic of the films’; because of the film-
makers’ need to ‘respond to specific situations and exigencies ... the
brothers were willing to restyle and re-inflect — and even abandon =
extant principles and unde:
standings of direct cinema in their
approach to film-making (thereby casting doubt on assumptions
concerning direct cinema as a p
‘oscribed set of practices)".
Salesman’s excision of its own cinematic apparatus is deliberate
but inconsistent, Just once, hovel
ng in a motel mirror above The
Bull, do we glimpse Albert Maysles and his camera — an isolated but
telling image that cannot be forgotten once it is noticed,
Gimme Shelter and Grey Gardens are even more practical and even
less doctrinaire films when it comes to incorporating images of the
film-makers and their equipment. As McElhaney (2009, p. 24) notes,
in fact ‘the Maysles brothers often make themselves phy scaly
present in their films, arguably more so than any other American '
direct-cinema practitioners’, The brothers continued seen this
flexible approach to their film-making after Zwerin left her ae as
litor, as in the celebrated shot of Edith Bouvier Beale
theie film ed am
turning the tables on the film-makers and taking photographs o
Albert and David Maysles in Grey Gardens (a collaboration with
co-directors/film editors Ellen Hovde, Muffie Meyer and Susan
Froemke). A Maysles Film from 1985, Ozawa, co-directed by tows
Froemke and Deborah Dickson, includes footage of the celebrated
sking the film-
Japanese classical music conductor Seiji Ozawa asking the
equ which
makers to stop recording at a sensitive point, a request with w
bur which they add to the film, It was Zaverin who
-utting in Salesman and to film her
they compl
srated the ideas to show inter
generated the ideas nana ote
own editing board in Gimme Shelter, reflexive strategies that re
us we're watching a film.‘We’
Zwerin’s art
erin’ artistic partnership with Maysles Films as a co-author and
credited co-cre, es
ed co-creator on Salesntant was always openly acknowledged
Albert Maysles dislikes the term ‘directo: n
i applied to any of his films
saying ‘nobody really directs a film in our documenta
vy"
Zwerin self-described as a‘ y while
erin selfdescribed as a ‘co-film-maker" in the opening lines of
her DV. a
er Vv D commentary, Editors did the back-breaking labour on
non-fiction films ~ the shooting for Salesman took weeks but the
edi cup rly tw rs ~ th ditors wer
ting occu arly two y and many of these editors were
women. Zimmermann (1999, pp. 64, 76) suggests that, viewed
P ig
imate weneral ene the i
re general sense, these collaborations tended to be ignored or
undervalued despite strong evidence to the contrary:
the history of di
by individ:
With regard to Zwerin and Salesman, the film-makers’ approack
co-crediting emphasises collaboration as the basis of authorship,
although the fil’s branding as “The Maysles Brothers" Salesmagy”
admittedly more auteurish, I's possible that the inherently
collaborative relationship between the Maysles brothers chemsel ;
ie -d for greater conceptual clarity than was common at the dine
f there’s a signature feature of Maysles Films productions, it’s the
number of names that appear: Grey Garde ited
s has five credi
" sha ited
directors/co-tilm-makers. From the
arly days in Moscow witk
Porctak anes y y d ‘ow with
baker and Shirley Clarke, to his co-film-making approach with
artists Christo and Jeanne-Claude, Albert Maysles’s modus operandi
has remained consistent. Ona later Maysles Films smetaction, he
order of crediting shifted further: Lal.ee’s Kin The Legacy of Com
(2001) first lists its producer (Susan Froemke) and then its Sho
Deb ck i
(Deborah Dickson) as directors along ‘with Albert Maysles’, In the
late 1960s, the co-crediting approach of Maysles Films would have
seemed innovative, even if it didn’t always imply gender equality:
Zawerin eventually left Maysles Films because she wanted to produce
her own work.
The dimensions, latitude and limits of Zwerin’s authorship on
Salesman can be surmised from the frank interview Alan Rosenthal
conducted with her and published in his 1971 book The New
Documentary in Action. The first rushes Zwerin saw ~ footage of
Kennie’s pep talk to the salesmen and the road-selling around Boston
— terrified” her because ‘nothing was happening’ and things appeared
sundramatie and flat’ (Rosenthal, 1971, pp. 8 9), Separated from
the filming, and viewing the rushes for quality, Zaverin initially
‘disliked’ Paul Brennan ‘a little bit’, but grew to understand him
better after David and Albert explained their feelings about the men,
their Boston backgrounds and especially Paul’s belief tin himself as a
kind of independent free spirit’ pursuing sthe American dream of
independence and wealth and working for oneself", Zwerin and
David Maysles began structuring ‘a story about four people’, bur
recognised they had ‘started off in the wrong direction’.
Gradually realising that they were dealing with ‘a story about Paul’,
Zwerin and David Maysles concentrated on the scenes that “had a lor
to say about Paul’ and that ‘automatically eliminated a great deal of
the other stuff, and the shots of the other salesmen’. Zwerin didn’t
want to include the scene of Paul driving around and lost in Opa-
Locka, Florida, but concluded that ‘David was right to press for its
inclusion’, Zwerin’s use of the word ‘we’ remains consistent
throughout the interview, especially when it comes to her descriptions
of certain remarkable material left on the cutting-room floor:
, and a sequence of Paul going
We left out the w
scene Al shot early on,
to Boston by train
but we Te!“We' made the de
ade the decision - important in the film - to exclude any
delving into private life. :
Another ace ,
nother account of Z,werin’s collaborative authorship on
Salesman involves the creation of the rough cut:
ities, until fi fome Benmeeh bt
1 so did the overall t
Reading this together with Zwerin’s ‘we’ and David Maysles’s ‘w
avid Maysles’s ‘w
sugge ing c
iauests a shifting collaborative bundle that included Zwerin, Giffard
[Hovde], Jarvis, David Maysles, ted in
ee Albert Maysles and, interpreted in
in ded sense, even the salesmen and housewives themselves,
through the self-inscription of performance. Zwerin’s account ft
first assem! evel mitwasa total
sembly, however, uses a passive construction — “It was a total
disaster’ — which nonethele
ise? hich nonetheless implies her own exertion of power over
the film’s final shape. Zwerin’s self.
tens -deprecating analysis of the film
a y hallmark of a perfectionist prestidigitator examinin
. a the
ner workings of her own magic tricks:
Ir’ intriguing to note that Salesman was being assembled in the
same year as Andrew Sarris’s book The American Cinema (1968),
in which the critic expanded the auteur theory he'd been working on
since 1962. Sarri
coherence’ made ‘more likely when the director dominates the
sought to explain film art as a ‘meaningful
proceedings with skill and purpose’ (p. 30), Yet the meaning of film
direction changes in non-fiction made without scripts, actors,
rehearsals, sets, marked places for performers to stand, blocking or
any prearranged tracks for the camera to follow, Does non-fiction,
then, shift at least some of the conception of film art back to the
domain of editing rather than directing alone, to montage and
neaningful
juxtaposition, film editing as film art? Is there a
coherence’ in an artistic sensibility based upon a deliberate giving
away of control? Probably so, but how do we describe it? Will we
ever fully understand exactly who made cach decision in Salesman or
. The claim of
what exactly this might mean? Scholars differ he
Vogels (2005, p. 50) that Charlotte Zwerin exerted ‘creative control”
over the film isn’t exactly wrong, it’s simply incomplete.
McElhane;
sa certain inflection to the images’ that endures in /
(2009, p. 3), by contrast, persuasively argues for
r y r
Ibert Maysles’s
work across many different films, The game of auteurship certainly
could be extended to David Maysles as well, especially on Salesman,
since he was the only one of the three film-makers present at each
stage, acting as a combination of producer/researcher/soundman.
In fact, both Vogels and McElhaney are very well attuned to the
fundamentally collaborative nature of Salesman — Vogels (2005,
p. 50) calls the film a ‘combined vision’. The larger problem is the
‘one identified by Zimmermann, the ‘difficulty of theorizing
collaborations’ in films where individual authorship is not the modus
operandi. For Maysles Films, ‘collaboration was the functional basis
of the brothers’ film-making practice” (Beattie, 2010, p. ix).3 Americana
Suri cor
During a poker game in which Paul defers to Kennie
; because he’
afraid to bet, the sal a
jesmen discuss their next project, a trip to
Flori :
cla that could take them away from home for up to ten weeks.
A seagi i ri
; gull floats across frame, and we're there, with Paul singing an
rish lullaby’ as he drives past palm trees and oce 1
Beach ina et e.
Hsach in a convertible, He acts even more performative than efore
calling out the names of movie-themed hotels =*¢ :
Humphrey Bogie’ - and pulling f
‘an views of Miami
asablanca!
faces as he searches for the
Hu arches for the
Fontainebleau, supposedly because he
money in the
interested in investing his
mon sort, As he stops to stare at the Fontaineble
reminded of how the film acts as
‘au, we're
a troubled investigation into
seekers of wealth who, in reality, have to double-bunk like
salesmen-soldiers in the Congress Inn outside of town. (Like the
Yankee Drummer motel, the Congress Inn has an inevitably
symbolic flair.) ‘I'm living like a king,’ Paul explains to someone
on the motel phone in the next scene, and then laughs and rolls
his eyes at The Rabbit, who’s sitting on the tiny bed next to him,
presumably waiting to use the phone. Glimpses of life ‘after
hours’ emerge here ~ Paul’s phone call is followed by shots of the
salesmen night-swimming at the pool. Even here, however, the film
crew is listening in to Paul’s conversation, which, far from being
intimate or revealing, mostly revolves around keeping a safe speed
while driving,
Ina sign of things to come, Paul tells his listener on the phone
that the boys ‘pep him up’. In a decidedly less uplifting scene after the
swimming session, Kennie holds a sort of seminar in Bible-selling by
play-acting the part of the salesman, while the salesmen attempt toie
Me
generate obstacles to the sale by play-acting the
nerate parts of varioi
members of a family, Kennic ke
membeneoaiil hard-sell approach = “Do you like it
ays. “Then there’s no reason why you shouldn't h
something we've seen tried by the
1 ave it —is nor
salesmen, who brin,
ng wel Er a lighter
touch. Kennie’s comfort with hard-edged tactic. i
unnerving ~r
s— impressive and
ninds the salesmen th ;
: hat their success in by
only one measure. ‘nbesness is
Next. P:
lext, Paul and The Bull encounter an Irish housekeeper
cleaning their 7
their room, and a strange episode ensues in which P.
on his mocki null bus
brogue. They'r
on his mocking brogue. Theyre stangers randomly crossing paths in
an American scene straight out of Edward Hoppe :
ina Florid
a chance meeting
a : .
motel thousands of miles from either Boston or Ireland
he cleaning lady’s Irish accent is re: Ss — he’s
lady h accen ki
real, while :
' le Paul’s is fake — he
appalling slums
ppallingly in his clumsy attempr to connect through a
gallows joke i
gallows joke about his imaginary relative on the ‘force’:
We work all our lives, Paul seems to ask
and for what, and for
whom, and why? To get ae
a nice headstone? This line of thinking is the
worm in the bud both for Paul and for the film as a representation of
dreamers in the New World.
A viewer who pays very close attention ro the motel room
ccognise that they've seen this place before,
poster art
during Paul's speech will r
with irs characteristic white walls, wall-mounted television,
and sink ourside the bathroom, As argued in the previous chapter,
om this room was probably spliced into the Yankee
1 Chicago.
footage
Drummer Inn sequence leading up to the sales conference
again: the sameness of all motel rooms, the reiterations
Here wea
of Paul’s ego-salvaging performances. All of it leading to the sense
©
that chronology has been jumbled and that we've entered a kind of
American limbo in which Paul Brennan is caught or stuck.
Next, Paul enters another kind of limbo in the form of
Opa-Locka, a maze-like city in which no forward progress appears
possible, The city’s Disney atmosphere derives from its strange
downtown, modelled as a tourist experience after the 1,001 Nights,
its city hall shaped like a mosque, its street names veering from A
Baba Ave to Sesame St, Harem Ave and Kandahar St. In a remarkable
s the frame when Paul tunes his car radio toa
moment, chance ent
station playing a muzak version of ‘This Land Is Your Land’ as he
ost in this strange only-in-America environment, eventually
and winding up back in front of the mosque-like city
wanders |
driving in circles
hall. This is stuff you cannot make up.Later in the motel, when Paul comically vents his frustrations
about Opa-Locka, The Bull expands the discussion to the “territory"
in general, reminding him, ‘It's not the bum territory, it’s the bum in
the territory.” But Paul's experiences of selling, from the ‘shit land”
outside Boston to this sunnier but equally depr
ing locale, suggest
not only that ‘bum territory” exists, but also that in the landscapes
We're seeing here, there’s nothing but ‘bum territory’, a world of
flimsy motels, cheap diners, hostile or indifferent living rooms, and
Florida towns that appear to be nothing more than collections of
suburbs, canals, railroads, airports and g
aveyards. ‘Merry
Christmas!” shouts the television to the salesmen as they settle into
their single beds. The Gipper rips the plug out of the wall just as a
child's voice begins to sing “Silent Night’, cutting off the word “holy”
before it can be uttered.
In the following sequence, the salesmen and Kennie eat
breakfast ourside by the pool, but Kennie ruins the meal by attacking
his best ‘producer’, The Bull, slapping him on the back and cutting
him down with the devastating comment ‘you eat like you're
successful’, From here, Paul, back in his convertible, continues the
theme of bad vibes about the Bible-selling business, pref
cing his
explanation of the group's nicknames with a witty travesty of the
New Testament’s notion of discipleship: ‘Many are called but few are
chosen.” Reintroducing the four men with Paul’s elaborations on their
animal names might feel like a strange thing to do at this stage of the
film, but intercutting his descriptions with sales calls illus
nicknames: The Rabbit is impulsiv
ates the
and energetic; The Bull has
stamina and power; The Gipper is a ‘straight man’, unemotional and
able to take advantage ‘in any circumstances?
an American winner,
in other words. (The real George “The Gipper’ Gipp was a famous
college football player whose heroies for the University of Notre
Dame became a touchstone for Knute Rockne, the coach whose ‘win
just one for The Gipper’ motivational speech would later be quoted
by Ronald Reagan.) But Paul's reintroductions of the cast and the
snippets from their sales calls reinforce the idea of time and lives
nd to end
ning in circles, Florida being a repetition of Boston, bour :
income ‘ The Gipper a family
in something less than a pot of gold. As Tie eve enti
. vn payment on a Bible ~ leading
“ mising a down payn
with no cash into pro' 1 down. nn i
one of the bleakest moments in the film, when Paul visits t )
yl er’s district anager —
to collect the money, posing as The Gipper’s ie manage
a i ehter. Then we see Paul -
Zwerin jumps to Paul's undercutting laughter. Then we Pa
The Badger, whose nickname needs no explanation ~ ae ,
: ; 2 yorman, an elderly woman
« sells a Bible toa Mrs Chrissea Gorman,
wares, He sells a Bi nan ase a
who lives ‘all by myself” and who, we might imagine, wele
i : ; i Si anion,
an into her home for company, Then he visits a sanitav
salesm, y- Then he vis ae
worker and his wife, praising them for a ‘sense of humour
most people lack’, a oe
Has Pauls luck taken a turn for the better? It would seem
i : cribes how his.
in the latter sequence, while closing a sale, he describes h
mother beat him; then he breaks down with a flat tyre after his
slippery and mani e performance posing in sunglasses as The
ery and manipulative performance posing nglasseGipper’s manager. In a motel room sales post-mortem, Paul reveals
his negativity about his home town, Boston, s
ngling out an old
nightmare zone for selling in Dorchester — Gallivan Boulevard.
Windows are shut against him and doors refuse to open more than
a crack. One encounter goes so badly that his would-be customer,
using a terrible and humiliating pun drawn from the man’s own
line of work as a vacuum cleaner salesman, tells him that a man
who can't ‘scoop ‘em up’ probably needs a ‘new bag’.
Another customer — Mrs. O'Connor, who, much to Paul’s
confusion, isn’t Irish but Polish ~ gets a grumpy and nearly hostile
hard sell from Paul, and responds with awkward, angry silence,
telling him, “Not ar this particular time.’ Paul continues to badger
her, at one point making despairing direct eye contact with the
camera, and finally leaving in a huff after his failure to break her
down, Still another sales call, this time with The Rabbit, results in
a collision with a housewife who tells them that “I don’t have the
time, and I don’t have any money.”
Afterwar
s, Paul snaps; the birdsong and trees surrounding,
his convertible have turned into a personal hell. ‘This is worse than
New England," he fumes. ‘It’s gotta be changed around,’ Paul
hectors on. From now on, he says, ‘I'm workin’ the way [wanna
work, and when, the way I wanna go out.’ ‘Relax,’ The Rabbit says.
‘I might as well be shooting myself in the sun,’ Paul says.
he Rabbit refuses Paul’s invitation ro join him in his outburst,
telling him ‘good luck’ in a polite tone as his colleague storms off.
At another diner, Paul sorts through his sales leads, then stares off
into the distance, looking totally defeated. Paul's increasingly bad
feedback loop is counterpointed by a
‘The husband of the couple pl
suc
sful sale by The Bull.
ys him a strangely warped and oddly
poignant orchestral recording of the Beatles’ ‘Yesterday’ as he fills
out his sales slip. The wife follows him out to his car in her hair
curlers, and, in another Hopperesque moment, the camera lingers
on an image of the empty carport and lonely aluminium porch
screen door, The Bull returns to the motel and mocks Paul's new
haircut, while Paul holds up his thumb and forefinger to
demonstrate a day of zero sales. ‘L ean’t get any action out there,
he says. ‘I'm nor thinking negatively but ...
‘na revealing moment, Paul relates the story of atrempring to
sell a Catholic encyelopedia to a single mother: Although we've seen
him harry and wheedle prospective buyers, what's bothering him
now is that he’s selling a product that his struggling customers can’t
afford. He cares about some of the people he’s encountering day after
day: ‘Four kids. Hit her with the bue
You know, it’s ridiculous, No husband. I don’t know where the hell
a week. Too much money.
her husband went.’ The Bull sorts through his receipts. He's tried his.
hest to advise Paul, but now he’s at a loss for words. ‘I may be wrong
Paul says. Then Paul falls silent, watching The
but I can’t see it here,
Bull counting his sales.
Bibles, cookware, safety razors, insurance ,
During the montage-like sequence explaining their animal
nicknames, a housewife ina pakamac explains to one of the /
salesmen that she’s ‘lucky to be eating right now’. Apart from Paul’s
wistful look at the Fontainebleau in Miami Beach and the sales
meeting at the luxury hotel in Chicago, the film shows
comparatively little wealth to which we can compare the relative
levels of comfort or poverty in which both the Bible salesmen and
their customers live. We don’t see anything of the salesmen’s home
lives or hear about their annual incomes. At the Chicago sales
meeting, a man who claims he’s going to make $50,000 in the
coming year sounds a little deludeds by comparison, typical annual
earnings for a Mary Kay cosmetics representative ranged from
$18,000 to $25,000 (Pluenneke, 1970, p. 19). We see that the
salesmen share rooms with little or no privacy, and we meet
housewives who don’t have $5 on hand. “We're all up to here,’ Paul
nnot
tells the vacuum cleaner salesman and his wife, who just ¢
afford that dollar a week and who probably ‘gave their name at the
church’ out of pure politeness.This sense of financial desperation seems to suggest that
something has gone rotten in ‘The Great Society" proclaimed by
President Lyndon B. Johnson, The America of Salesman is more like
the one described by Joan Didion (2006 [1967], p. 67) in ‘Slouching
Towards Bethlehem’:
vas not holding. It
ptcy notices and
mnouncements and con
eports of casual ki
and
andals who mi
Salesman is not a film about poverty in a prosperous society, or about
what the social thinker Michael Harrington termed ‘The Other
America’. Despite a mid-1960s boom, around sixteen million people
in America were ‘one illness, one accident, one recession away from
being poor again’ (Harrington, 1971, p. xiii). These salesmen are
cating (one is even eating as if he were a success), but the idea of
‘living like a king’ is a bad joke to them. Like Roger Miller's ‘King of
the Road’, each is a ‘man of means by no means’.
What was door-to-door selling like in the 1960s? By 1962,
“direct selling’ (an industry term that resonates oddly with ‘direct
cinema’) was a $2.5 billion industry, about 2 per cent of US retail
volume, growing to around $3-S billion by the early 1970s
(Pluenneke, 1970, p. 11; Osk, 1966, p. 34; ‘Marketing: Knock
Knock’, p. 28).!" Direct selling was begun by Nutrilite in 1941 and
popularised by Amway from 1959, marketing goods and services
directly to consumers in homes and workplac
the business were the Fuller Brush Co.,
Electrolux vacuum cleaners (perhaps Paul's failed sale who ‘scoops
em up’ worked for
Four big names in
von Products cosmetic
‘Jectrolux) and Rexall Drug’s Tupperware.
Direct selling had ‘made’ products like safety razors and pressure
cookers, both of which were defanged of dangerous reputations by
in-house demonstrations (*Marketing: Knock-Knock’, 1963, p. 28).
Were Bibles really any different? According to a 1966 article,
Bible sales were ‘enjoying a boom that has caused the corporate
. yer since “everyone is
cup of its major publishers to runneth over
selling virtually the same book, competition is a matter of
typography, binding and paper’ (Thackray, 1966, pp. 39-40).
Around 8.5 million Bibles were sold in the US in 1963, ona
steadily rising rate increasing about 10 per cent each year = perhaps
as much as 5 per cent of the annual receipts for the publishing
industry as a whole, The Southwestern Company, a direct sales
Bible distributor based in Nashville, Tennessee, was doing $20
million in sales by 1972 = its sales force, known for their
“Southwestern mystique’, worked up to cighty hours per week
-tors, without the
(excluding Sundays) as independent cont
benefits of social security deductions or workers’ compensation
(Hyde, 1985, pp. 140, 158, 159).
The publisher of the Bible depicted in Salesman competed with
some 5,000 religious bookstores nationwide, as well as mail-order
outfits and department stores. ‘If there is anything to be ashamed of
in the Bible business,’ one publisher noted,
s and the n
‘o-door selling, where prices are outrageo
tis d
joy is to tell women (who are considered more
‘ar $25 to $30 is certified or
nus’ One favorite
obnox
vulnerable than men) that the Bil ffered
ied by the local cl ish, Actually, anyone can secure a
Te arch or ps
ni
le Society, whic
h even gives aw
Bible for $1 from the American Bit
hou: fay, 1966, p. 40)
nds every year. (Thack
‘The $50 Bibles in Salesman, then, must have been scandalously
overpriced even among door-to-door merchants, Mid-American’s
a niche marker was particularly
strategy of targeting Catholies a
ingenious, since Protestant or Anglican translations could be
compared unfavourably, Paul repeats his advice to one paying couple
that they should have their Bible blessed in order to get ‘the full
out of the deal.
bene!‘True to life’
“What is a salesman?
asks an article entitled “Have You Been Sold a
Bill of Goods ... About Selling?’ which appeared in a 24-page insert
from the Sales Executives Club of New York in the 19 November
1967 issue of the New York Times. ‘Fr
ankly, a great many people
who have had only casual contact with selling and marketing would
say something pretty critical. They would be critical be
ase they
have bought a picture that isn’t true to life,” The idea is that selling
needs selling, or that the business has been the vietim of bad PR such
as comments like these:
Du up. You're out there all on your owr
The text is accompanied by an illustration of an old-fashioned
travelling huckster plying his trade in front of a wagon, precisely the
same cliché recalled by Paul when he describes the wagons with their
frayed fringes on top. The countervailing notion of the circular, that
selling represents *freedom’ and the chance to ‘run your own life’,
is the same one offered by the Bible customer who encourages the
men to "get away from companies’ and to “get away from people
over you’,
A recruiting ad in the circular for Lever Brothers salesmen
makes a similar point:
How far will I go? It's ur
to me, I've got my personal car. (And notice
no company insignia on 1's typical of Lever
But nobo
in the morning. Nobody dictates my day.
All this can be read more negatively, of course. That ‘personal’ car
doesn’t belong to this salesman any more than the sleck convertible
driven around Opa-Locka by Paul Brennan. ‘Nobody tells me when
to quit’ might mean working hours without limit. Here was a line of
work that according to Sales Management magazine often had ‘no
paid vacations, health insurance, sick leaves, or severance pay”
(Osk, 1966, p. 34). ‘Not exactly’ having a boss could be a vague
Way of outsourcing managerial decision-making to workers while
encouraging the internalisation of tyrannical expectations.
Salesman, for its own part, avoids overt commentary about any of
these issues, focusing instead on illuminating the lives of a group of
men, The film-makers’ compassion for the salesmen is so intense that
even Kennie, the hard-headed manager, was eager to appear with
Albert Maysles at a Chicago screening of Salesman many years later.
Yer the film does leave its viewers feeling that selling is a ‘rut’ that
eads no place’ in which ‘you're out there all on your own’.
Reception
On 15 February 1969, Sales Management magazine produced an early
anonymous review of Salesman — published before the film's theatrical
run in New York cinemas - suggesting that Maysles Films may have
hoped to distribute the film ro business groups (‘Direct Selling’, 1969,
pp. 41-2). Like the paperback book containing the ‘sereenplay” for the
film, the review describes the men selling Bibles with ‘washable’
covers designed to outlast leather (an often-mentioned titbit absent
from the DVD releases of the film). Sales Management charged that
Sale
Miller are duly mentioned) and ‘out of date’ in comparison with the
sman’s salesmen were rather literary (Eugene O'Neill and Arthur
‘most versatile man in modern society” who “bears little resemblance
to the shoddy image of years past’.
‘The magazine’s own review, while overtly negative, is restrained
in comparison with the one published by Variety, which Sales
Salesman
Management reprinted the next month, ‘Show Biz Bible
BOMBS’ ridiculed the film for what it called a ‘superior,condescending air’, designed for ‘liberal intellectuals’ to sneer at the
common man (Lyro, 1969, p. 41). Perhaps what Sal
magazine said about Salesman is less important than its anxious
's Management
interest in the film. Clearly it viewed it as a threat to the kind of
public image the New York Times insert promulgated, and its review
of Salesman ri
apitulates the insert’s attack on the public perception
of salesmen, Hargrove Turner (presumably related to Kennie Turner),
the President of the Mid-American Bible Company, responded
1969:
“Congratulations on an unusually good presentation with deep
circumspectly to the film ina letter dated 3
January
understanding of the good and bad in salesmanship’ (Chaiken,
Kasher and Maysles, 2007, p. 191).
Salesman’s reception reached a key turning point in a pair
of notices by Vincent Canby in the New York Times, the first
published on 4 September 1968, the second on 18 April 1969, after
the first theatrical screening of Salesman on 17 April at the 68th
Street Playhouse in New York City, an event attended by the
salesmen.'* The two
canby articles, in addition to Turner's letter
from Mid-American, suggest why the release date of Salesman is
often muddled (1968 or 1969); the paper of record, the tra
Time (‘Arresting
de press,
7 March), Life (‘A Singular Dramatic Success’,
14 March) and several other leading magazines had alr
16
ady covered
the film before its ‘world premiere’.
Canby (1968, p. 40) noted
originally planned release date for Salesman was autumn 1968.
His coverage started out matter of fact, reporting the outlines of the
1 his first article on the film that the
film that have become familiar: ‘lightweight, portable equipment’ had
made the exploration of a ‘secret cinema’ possible in which real life
could be presented as never before. Salesman would ‘broaden the
genre’, because ‘until now, documentary films have more or less been
limited to exploration of social issues of the celebration of noted
personalitie
The film-makers, like their salesmen, were out on their
sown hook’, in the sense that they had invested $100,000 of their
own money. ‘Purist movie critics’ would not like the film, because it
was designed nor as journalism but asa cinematic equivalent to
Truman Capote’s ‘non-fiction novel’ I71 Cold Blood. The film was
about the American Dream and its discontents, above all the illusion
of freedom. ‘The most important development in films today’, C ‘anby
quoted Albert Maysles as saying, ‘is the ability to extend the private
individual’s world into public art.’ Canby’s second article on
Salesman was a glowing review of a “fine, pure picture’, imbued with
the Maysles’s trademark ‘compassion’, and offering ‘an image of
America as a worn-out Disneyland that is unforgettable’ (Canby,
1969, p. 32).
Yankee Drummers
In his 22 March 1969 review, Hollis Alpert praised Salesman in the
Saturday Review asa film that ‘distills some unsettling truths about
American life’ (p. 75). Calling the film ‘a chilling American horror
story’, as well as ‘one of the most important American films ever
ction (‘It may hurt
made’, Alpert limned both the ideal audience rea
while you watch and hear, but you're better off knowing’) as well as
the central achievement of the film’s tone (‘It’s funny and it’s terrible’).
Ina country whose business is business, the salesman cannot appear
as anything other than an emblematic figure. This film's promotional
campaign was allegorical from the start, with the iconography of its
theatrical trailer featuring a haloed Jesus schlepping sample cases.
‘The image of the salesman is freighted with cultural baggage as
ording to Timothy B. Spears
an icon or representative Americans a
(1995, p. xiv), he retains remarkable consistency over time in part
because he is the figure who generates nostalgia for small-town ways
and pre-modern methods while simultaneously acting as a *bridge’ to
modern commercial culture and the rise of sophisticated advertising,
American tradition,
tricks, Salesmen are deeply embedded in the
from Henry James's account of them as ‘touchingly, tragically
to H. L. Mencken's derision
doomed’ in The American Scene (1907
for ‘shoe-drummers and shop-girls’ and Norman Rockwell's images
t
of salesmen on magazine covers for The Saturday Evening Pc(Spears, 1995, pp. 3, 5). Travelling salesmen also play significant
carrie, 1900),
Sinclair Lewis (Eliner Gantry, 1927), Eudora Welty (‘Death of a
Traveling Salesman’, 1936) and Flannery O°Connor (“Good Country
People’, 1955).
roles in American fiction by Theodore Dreiser (Sister
More obvious touchstones for Salesman, Eugene O'Neill’s The
Iceman Cometh (1939) and Arthur Miller's Death of a Salesman
(1949), had been adapted for television in the 1960s, Iceman in
1960, Death of a Salesman in 1966. David Maysles in particular was
an O'Neill aficionado, He told Canby (1968, p. 40) that Salesman
was ‘our [cena Cometh’, with a planned follow-up film about the
Maysles family referred to as their Long Day's Journey into Night.
This companion film, now known as Mother (1968), remained
unfinished = the stills from it collected in A Maysles Scrapbook seem
far happier than O*Neill’s play, with portraits of the artists’ mother
giving a haircut and pointing at a bulletin board of photos from
Salesman (Chaiken, Kasher and Maysles, 2007, p. 198). But the
stories of O'Neill and Miller, along with the 1960 filmed adaptation
of Elmer Gantry starting Burt Lancaster, are remarkable for their
sustained journeys into territory of honesty or negativity about
national myths. In O'Neill’s play, the travelling salesman, Hickey,
gradually reveals himself ro be a murderer, and in Miller's play, the
archetypal Willy Loman winds up as a suicide,
For a non-fiction film to have literary antecedents adds an extra
dimension to the undecidable tension regarding performance in
Salesman, further eroding the concept of the film as a transparent
Window on an unfiltered reality from which the camera might as well
have vanished. This is nor to say that the film-makers wanted bad
things to happen to Paul, or that they shaped the action to fit any
pre-selected fate drawn from literatut
. or that Paul pre-planned his
breakdown. Had Paul missed Elmer Gantry, with Lancaster's
portrayal of a ‘drummer’ turned revivalist religious huckster, a film in
which Christianity is variously called an ‘enterprise’, a “going
concern’ and ‘the oldest badger game in the world’, one in direct
“competition with the entertainment business’? Lancaster's character
described his life ina land of great opportunity’ as one featuring
filthy, dreary hotel rooms, always chasing trains, always telling di
stories ... that kind of fellow is no success at all’, Had he pre-empted
Paul ina way with his devastating ‘I'm a salesman” speech? “I was so
lonely and miserable, Gantry preaches. “I might as well have been in
Hell. | was in Hell. I knew all the salesman’s tricks. Why wasn’t 1
rich? Why wasn’t I successful?" Did Paul's loss of faith in selling relate
to a self-conception shaped by literary or cinematic texts in some
extremely complex way? Paul was later to write to the Maysles
brothers quoting Shakespeare’s ‘All the world’s a stage’, and
emarking, ‘This is one part I will always be proud of. Lead on
MacBeth & tell Arthur Miller am rea dy? (Junker, 1969, p. 121).
Pipe dreams
‘The gravitational pull exerted by O'Neill on Salesman can be seen in
both the choice of salesmen as subject matter and in the tragicomic
tone shared by the play and the film, Whether it’s Harry Hope’s
“cheap ginmill of the five-cent whiskey, last-resort variety’, as
depicted in The leeman Cometh, or the motels revealed by Salesman,
these are sad rooms filled with melancholy jokes (O"Neill, 1979
[1939], p. ). We never see the salesmen take a drink, but they
often look like they could use one. These are stories about how ‘the
lie of a pipe dream is what gives life to the whole misbegotten mad lot
of us’, as Larry Slade puts it in [eeman (ibid., p. $29). In Salesman,
we see the man at the Chicago conference who stands up to assert
that ‘I think [can do it’, who sets a personal goal of earning $50,000
avelling salesman who dominates Iceman, Hickey,
a year, The t
presents a different point of view, at first. Pipe dreams are
n from finding
now. I'm like a new
ave the
with yourself,By the end of the play, we learn to read this speech as itself a pipe
dream and a sales pitch. Nothing so baroquely dramatic happens in
Salesman, of cou
et the film’s gradual revelation of Paul’s
ey
character doe:
culminate in scenes during which he stops kidding
himself about ‘tomorrows’.
For his part, Arthur Miller took a personal interest in the fate
of the film by praising it directly and quotably: ‘Salesman is an ;
adventure into the American dream where hope is a sale and a sale
is confirmation of existence itself. It seems to me to penetrate deeply
the men who make the wheels go round in a form of cinema that
has never been used in quite this way.” Miller’s own play signals its
allegorical intentions early on, calling the set ‘the Salesman’s house”
rather than ‘Willy Loman’s house
, and emphasising this point when
Loman first enters the stage: “From the right, Willy Loman, the
Salesman, enters, carrying two large sample cases’ (Miller, 1995
[1949], pp. 91, 92). It’s odd and interesting to note that Death of a
Salesman begins with Willy Loman having just returned to the
Northeast from Florida, as if prefiguring the destinations of Paul
and his colleagues. Loman is also his company’s ‘New England
man’, although we never find out what he’s selling to his buyers or
see him attempting to make a sale (ibid., p. 94). Like Paul, Willy has
fanciful notions about Alaska as a better territory for his business
ventures, Or is Paul signalling his knowledge of Miller’s play by
referring to Alaska?
Death of a Salesman shares with The Iceman Cometh
repeated questioning over the actual value of honesty. Willy’s son Biff
seeks throughout the play to break through the nostalgic deceptions
in which his entire family lives, offering ‘facts’ as an antidote toa
home environment in which ‘we never told the truth for ten minutes’
(ibid., p. 211). As the play nears its end, Biff pleads with his father in
a way that recalls but also inverts Icema
Will you let me go, for
Christ's sake? Will you take that phoney dream and burn it before
something happens?’ (ibid., p. 213). Critics liked to refer to the
salesmen of the film as real-life Willy Lomans. That connection was.
inevitable given the film’s title, but maybe Paul has Biff or Happy
Loman in him as well as Willy. Paul’s later letter to the Maysles.
brothers doesn’t make clear exactly what he means by ‘tell Arthur
Miller am ready’, but he sounds ready to sell himself again.
Paul may view himself as a failure by the end of the film, but it’s
important to remember thar he’s failed not at life but only at work —
the talent he lacks or loses is that of successfully hawking Bibles.
‘I know I’m not home’
Another factor that makes Salesman very different from both The
Iceman Cometh and Death of a Salesman is its focus on selling itself
as a dramatic act rather than simply an allegorical profession
recalling certain archetypes. The lack of emphasis on family life in
Salesman appears as a radical film-making choice, one made even
more stark by comparison with Death of a Salesman, which focuses
almost exclusively on relationships among family members and
unfolds largely in Willy Loman’s home. We don’t see any of the
salesmen at home. Footage taken of the wedding of Paul’s daughter
was cither excluded from the film for aesthetic reasons, according to
Charlotte Zwerin, or intended only asa gift to Paul and his family,
according to Albert Maysles, and thus was never destined to be part
of the film at all. We only encounter the men on the road, away from
family and friends, apparently devoid of contacts or associates
besides Kenni
Their children aren't topics of discussion, except at
the Chicago sales meeting, where a man stands up to exclaim that his
wife has talked him into having more kids, a bigger house and ‘all
this kind of rot’, Of wives or girlfriends, we see only Kennie’s and
hear only Paul’s phone call from Florida with a woman who tells him
very little except that Boston is cold and that he mustn't drive too
fast. It’s not a heartening conversation — granted that any sense of
intimacy is impossible because we're listening in along with the othersalesmen — bur its odd flatness and lack of feeling recalls Vogels’s
(2005, p. 73) central insight about Salesman, which is that while the
film seeks ‘authenticity’, it depicts the ‘inevitable breakdowns of
modern communication’ and “the limits of language’, the situations
shown in the film involving
people talking at cross-purposes or just
generally failing to connect. A non-mercantile conception of
exchange seems to have vanished and been replaced by an
internalised form of corporate tyranny ~ this film reveals the
wholesale replacement of the self with an entrepreneur, a kind of
ideological self-colonisation.
Images of children are subtly woven into the fabric of
Salesman, building up into a leitmotif and nearly bookending the
film, We hear kids shouting in backyards and catch glimpses of them
dragging sleds and throwing snowballs in the Massachusetts footage.
‘These images of children, especially in the film’s opening and
penultimate scenes, accompany failed sales, but also offer a
redemptive view of Paul as an avuncular type who has the potential
to connect with kids, They further underline the feeling that Paul is
far from home and not thriving in an environment without family
ties. ‘I know I'm not home,’ Paul notes in one of his mini-monologues
in his car, As the film begins, we feel that Paul is trying to sell a Bible
both to a housewife and to her daughter, Christine, who provides her
own commentary on the visitor with her piano playing.
As the film closes, Paul is once again interacting with a child in
ng room of a potential customer, but this time he does much
better with the kid, though far worse with the sale, Paul and The
the liv
Gipper are working as a team = we find out later that The Gipper is
trying to help Paul out of his selling rut and ‘spark him up a little’.
Paul begins the scene smoulde
ng with depression and anger, but his
demeanour quickly changes when the customers’ pyjama-clad child
approaches him. The pair begin to play with a toy car, seemingly
oblivious to the attempted selling going on in the room, The child is
thrilled by Paul’s antics as he goofs around with the toy car and pulls:
faces in a kind of universal hide-and-seek or peek-a-boo game.
Paul and the child beam at each other guilelessly while The Gipper’s
sales pitch drones on in the background: what we're seeing makes
what we're hearing seem even more dubious. Then Paul gives the
child a gentle rouch on the belly to indicate that he’s going to return
the toy car, Ina brilliant decision, the camera follows the child ba
to his family on the couch, sitting down after giving a last friendly
look back at Paul. Paul and the child never exchange a word ~ their
interaction is completely silent, designed not to disturb the ‘more
important’ proceedings. It’s one of few moments of genuine contact
we see in the film.
‘The moment is made all the more remarkable by what happens
next. After a characteri:
brushing her doll’s hair, Paul asks if he might “inte
tie shot in which the child’s sister is glimpsed
ject to say one
thing’, Then he loses his temper and blows the sale, showing a shrill
and desperately badgering person
re going ta grow up. And this is the
hing, too. The Bible
he heritage
mething that doesn't er
‘The family have been silenced, stunned by this feat of angry gibberish
that seems to imply that the customers can be browbeaten into
accepting the product because of its supposed value in child-rearing.
Paul sinks back into his seat, as if he’s a bit shocked by his own
outburst. After the mother of the family rejects the pitch, Paul stands,unable to look up from the floor, shoulders hunched, as The Gipper
humiliates him:
Ar the word ‘negative’, the child Paul had been playing with trips
s if annotating the scene.
lightly by The Gipper as he pontificates,
Paul responds with comic humility: Sometimes it isn’t a spark, you
need an explosion.” The laughter that follows is categorically
different than the smile he shared with the kid in the pyjamas.Conclusion: Reality and its Discontents
We're back in that eternal motel room, watching Paul pack up his
things while The Bull washes at the sink. Eudora Welty’s description
of ‘the worn loneliness thar the furniture of that room seemed built
of from ‘Death of a Traveling Salesman’ might spring to mind.
Departure feels imminent, and we begin to expect a summing-up.
After a shot of The Gipper in a grey-looking tie, his head resting on a
folded hand, Paul says, *Yeah, join the force and get a pension. No siree,
boss.’ The camera cuts to a patient but frustrated-looking Rabbit in a
suit with a bow tie, Only Paul continues to speak: we imagine the
other salesmen are watching this final performance by The Badger
but we cannot be certain whether the reaction shots of The Bull, The
Gipper and The Rabbit are continuous or whether they've been
assembled after the fact in the editing room. One hint suggesting the
latter is that The Gipper appears to be wearing two different ties, one
with a paisley pattern, in his reaction shots; McElhaney (2009, p. 49)
suggests that ‘manipulation is evident’ here.
Paul says: ‘Mary, she works for the telephone. She’s got a lot of
hard-working people, hard-working
stocks. They're hard-workin
He closes his eyes, sinking into his bad thoughts, almost unable to
continue speaking, He shakes his head back and forth as if he’s on the
verge of breaking down. All the laughter in Paul's performance has
dried up. Now it seems like a commentary on hard-working people
everywhere who are unable to get ahead. ‘Charlie's been working inthe police force now,’ Paul suddenly pipes up, while Charlie Gipper's
face looks deeply concerned. “The boy,’ Paul continues with his
routine, ‘he retires, he gets a pension, He’s all set for life.” It's the last
“He
e The Gipper,
the successful salesman nicknamed after the all-American college
football player, in a shot that examines him from above as he looks
down into his cigarette and his matchbook. Paul walks to the door of
the motel room. Then he’s looking out of the door, at the day outside
His mouth moves as though he w t
full line of the film before the credits. He tries to carry on
; :
Paul says, but stops himself before he chokes up. We s
about to speak, but he doesn’t
say anything more. The shot is odd. The door separating the camera
from Paul moves very slightly. Has Paul touched the door? Is it the
invisible hand or foot of Albert Maysles, looking fora slightly better
frame for the shot? Maybe it’s just the wind. We zoom in slightly on
Paul, and then it’s _
over.
Reality isn’t what it used to be
In Mean Streets (1973), Martin Scorsese’s approach to
introducing cach of his characters one by one in an extended
opening sequence feels indebted to Salesman (McElhaney, 2009
p. 51). (Scorsese, who once worked for Albert Maysles, also
has revisited the subjects of Pennebaker and Mays!
ysles Films,
respectively, in his own pictures about Bob Dylan [No Direction
Home, 2005] and the Rolling Stones [Shine a Light, 2008]).
Peter Biskind (1998, p. 21) describes how New Hollywood
directors like Scorsese would have viewed document:
mentary film as a
counterforce to a then-moribund studio system:
In America, real innovation was coming no
uch
directors
BA
li
from the pra
of cinéma verité like Richar
Pennebaker, and the Maysles
had developed
eight equipment that ena’
a whole generat
reality
D cap
springing from the fe
was rapidly bec
ng mor
rile brow of even the most inven
A countercultural mythology emerges about the power of ‘reality’ to
act as an antidote to the way in which ‘they keep it all hid’, as Dylan
puts it in ‘Subterranean Homesick Blues’ at the beginning of Dont
Look Back. This mythology involves a generational alliance in which
direct cinema purports to tell its viewers what is happening, as
opposed to the pre-packaged nonsense peddled by mid-1960s.
Hollywood movies or establishment mass media. (In Pennebaker's
film, the latter group is represented by an aggressive reporter from
Time duly excoriated by Dylan.) Contemporary viewers might have
seen the Bible salesmen or their boss as incarnations of Dylan’s Mr
‘something's happening here but you don't know what itis’
Jon
The differing tones of two other popular songs from the era, The
Byrds’ faux-naive ‘What's Happening?!?!" (1966) and Marvin Gaye
politically aware ‘What's Going On’ (1971), suggest a shifting cultural
preoccupation, Reality ~ whatever that might be ~ is always an
unwieldy concept liable to historical mutation, but its vogue in the
1960s existed in tandem with the sense that current events: had
outstripped traditional journalism’s ability to cope. Joan Didion’s 1968
book Slouching Towards Bethlehem framed her observations of the
San Francisco Haight-Ashbury drug culture with the idea that ‘the
world as | had understood it no longer existed” (p. 5). Another product
‘of 1968, Norman Mailer’s The Armies of the Night, viewed unfolding
shistory as a novel’, Mailer appeared as a jailed anti-war protester in
Marker’s 1967 film The Sixth Side of the Pentagon and as an actor
playing a fictionalised version of himself in his 1968 footage for
Maidstone, in which he let Pennebaker film him in a real unscripted
fight with real blood. Mailer called Maidstone ‘an attack on the nature
of reality’, an idea which A. O. Scott (2007, p. 2) suggests as ‘a slogan
that could fit much of the art of the time’. Taken to absurdity,
something like this notion informed the ‘acid film’ shot by Ken Babbs
for Ken Kesey’s Merry Pranksters on their 1964 cross-country triponThe Bus, which, according to Tom Wolfe (2008 [1968], pp. 89, 136),
was ‘taken under conditions of rotal spontaneity barreling through
the heartlands of America, recording all now, in the moment’.
Wolfe expected his readers to be familiar with the term ‘cinéma vérité’,
The dream, delusion or utopian speech act of advocating for a
more unmediated life, or for making spontaneous art in deeper touch
with reality, was variously understood as promising, seductive,
dangerous, ridiculous, radical or flaky, More disruptive and sceptical
takes were bound to emerge. In Peter Whitehead’s 1965 film Wholly
Communion, the poets of the counterculture are portrayed in a light
somewhere between sublimely stoned and stumbling drunk, with the
film-maker emphasising the near-implosion of Allen Ginsberg on
stage.'* A sense of infinite regression between being and acting
becomes the central issue in William C
aves’s Syntbiopsychotaxiplasm
[Take One], shot in 1968, a hall of mirrors film about a film
production in which no clear separation between fiction and non-
fiction can be obtained. Haskell Wexler, an uncredited cameraman for
a brief stint on Salesman, took a related approach in his 1969 film
Meditun Cool, which incorporated real footage of the 1968
Democratic National Convention in Chicago.!” Wexler is hit |
gas during a protest march (le:
tear
ding to the film’s famous line, ‘Look
out, Haskell, it’s real!"), and Meditun Cool winds down by melding its
own frame with that of a movie camera.
See, nothing is “real”,”
Wexler explained to Roger Ebert. ‘When you take a camera down to
Michigan Ave, and point it at what's happening, you're still not
lit
showing “reality.” You're showing that highly seductive area that’s in
front of your camera’ (Ebert, 1969, para. 18).
A character in Jim McBride's 1967 film David Holzman’s
Diary, a mockumentary complete with a camera-obsessed film-
maker-protagonist, puts a very similar cas
As soon as you start
filming something, whatever happens in front of the camera is not
reality anymore.’ McBride and his cameraman, Michael Wadley (aka
Michael Wadleigh, director of Woodstock, 1970), wanted to
investigate the problems of direct cinema:
Like Meditun Cook Symbiopsychotaxiplasm [Take One], Godard’s
2 of 3 Things | Know about Her and Clarke's Portrait of Jason, David
Holzman's Diary foregrounds the fabricated nature of film, rejecting
the radical power of illusionism implicit in the new technologies.
Reality’ and its discontents played a major role even when the word
was viewed with hostility or suspicion. McBride and Wadleigh also
made the shorter My Girlfriend’s Wedding (1969), taking a more
straightforward approach, but even here the picture begins with a
mirror held up to reveal the film crew, Among documentarians, the
lephant
pioneering British film-maker John Krish ~ director of The
Will Never Forget (1953), which paid homage to the working-class
culture of London’s trams, Return to Life (1960), about postwar
refugees, and I Think They Call Him John (1964), concerning aday in
the life of an elderly man ~ rejected the idea of unstaged cinema asan
illusion, telling Patrick Russell ina 2011 interview, “There's no truth in
film ... it is a confection, it is organised deliberately to deceive, to give
ave never thought that I was dealing
the impression of the truth ... 1
in the truth.”!
‘Though their thinking lies at the opposite end of the spectrum,
the Maysles brothers had never accepted the idea thar they were
shion, seeing
filming ‘truth’ or ‘reality’ in any purportedly objective
their films as more poetic, and increasingly opening themselves to
~a process accelerated by Zweri
reflexive elements of film-makin;
authorship, particularly on Gintme Shelter. This drift left formal
decisions loose, practical and collaborative. It also led to self
contradictions ~ ones that fed rather than diminished the power of
their films.Modes of endurance
The observational mode of direct cinema fell out of fashion for
many reasons, including the production problems and costs of
gigantic shooting ratios as well as the philosophical questions
brought into focus by documentarians like Greaves and Krish.
The end of the 1960s zeitgeist may have been another factor.
‘The idea of stripping away various systems or artificial constraints
in pursuit of a ‘really real’ authenticity never seemed as cool.
During the 1970s and beyond, documentary critics and film-makers
bristled at what they perceived as the complacency
= formal and
political - of direct cinema. Techniques that may have seemed
defamiliarising at one time, such as “restless, handheld cameras and
blurred grainy visuals’, according to critic Jeanne Hall (1991, p. 44),
“no longer seemed tied to the real
s Hall notes, drawing on the
neoformalist film theory of Kristin Thompson, styles that begin their
lifecycle as radical wind up serving as new conventions, and then
quickly seem conventional or stifling, just another set of tricks,
For its techniques and processes to be viewed as ‘an effect’ seems
like a fatal blow to the stated purpose of direct cinema, but Hall
rehabilitates documentary realism as a style, while Saunders
reconnects these films with the era’s turmoil, The film-makers
themselves expressed degrees of wariness about claims of truth,
objectivity and transparency, at times expressing a utopian outlook
very much of their era, and at other times presaging many of the
arguments that would be made against them later.
Yet the slowness and deliberateness of direct cinema - the
loving attention and empathy it lavishes on its subjects — has
remained relevant to documentary films that focus on character,
Jeff Malmberg, whose 2010 film Marwencol explored the artist
Mark Hogancamp, points to Salesman and Grey Gardens as key
influences (Schnack, 2011, para. 11). Ben Steinbauer’s 2009 film
Winnebago }
Man, about the disastrous figure at the centre of a
promotional video shoot selling motorhomes, traces its lineage to
Salesman; Steinbauer introduced a screening of Salesman in 201122
A very different sort of film, the music documentary Danielson:
A Family Movie (2006), quotes Salesman directly. Its subjects, the
band Danielson, watch the film, a viewing experience that inspires
musician Daniel Smith to try out a door-to-door art performance
Salesman, not
dressed as a Bible salesman. These films connect with
primarily through specific film-making practices, but through an
abiding interest in ordinary life and, above all, a certain enduring
tone towards oddball American dreamers, outliers or outsiders with
insistent voices. Some of Salesman’s qualities might also be felt in two
first-century documentaries about work:
acclaimed twenty:
Sweetgrass (2009), a study of Montana sheep farmers by Iisa
Barbash and Lucien Castaing-Taylor, and Last Train Home (also
2009), Lixin Fan’s film about migrant industrial workers in China.
ss ‘a triumph of the
James Naremore (2010, p. 46) called Stveetgra
“direct,” “observational,” or “anthropological” form associated
with the Maysles brothers, Frederick Wiseman, and Jean Rouch’,
Bill Nichols (1991, pp. xiv-xv) argues for the importance of
studying how the gaze is structured in a film claiming the status
of non-fiction:
ificant
e - oF feigned abse carries
e film
aker's presen
f the
ace (the placer
mplications. The or on of cinemati
mmaker, the came mity to subjects, the exclusion or inclusior
principal means by which ethical issues
contextual informat e principal ins b b
cretely manifest n docume filmmaking, Historical place
becomes ethical spa
That ‘feigned absence’ of its film-makers is often considered the
major weakness of direct cinema, although Gimme Shelter and Grey
Gardens would abandon Salesman’s attempt to disguise the camera,
and Salesman itself provides glimpses of reflexivity. Yer the
“organization of cinematie space’ in the film does not feel sterile or
exploitative as a result. The way the camera moves around its
subjects only appears to be invisible, when in fact its ballet tends tointerweave people with one another as well as with the camera and
the spaces being inhabited. Salesman answered the call of the 1960s
for a fecling of authenticity in art — and for films that ‘affectionately
acknowledge that which exists’, as theorist Siegfried Kracauer put it
in 1960 (p. 204). The Maysles brothers and Charlotte Zwerin haunt
the negative spaces of their film like loving ghosts, restless in their
quest for contact and for provisional access to unrepeatable moments
and human intimacies that suggest why people are worth knowing,
why ‘attention must be paid’ to marginalised voices.
‘One can look at Sales
man and weep when what rules as
these days comes to mind’, Jean-Pierre Gorin (2012,
“documentary
para. 6) suggests, ‘one can — maybe naively — take the film as a perfect
illustration of what the genre still might produce’. While many
documentarians have discarded the immersion techniques that led to
Salesman’s production - talking heads, fictional reconstructions and
film-makers who star in their own films have become ubiquitous —
the film’s more basic tenets keep reappearing in unexpected places.
Salesman also might be seen as presaging a popular subgenre of
reality TV that follows intriguing characters at rotten or vexing jobs.
These shows rely on conventions established in the 1960s.
Zoé Druick (2010, p. 4) suggests the ‘actuality dramas’ of Canadian
film-maker Allan King, especially A Married Couple (1969), a
precursors for reality television shows like Big Brother that blur lines
between private and public space ‘while highlighting the performative
aspect of private life’.
The rise of hand-held equipment is another point of contact
between Sal
eman’s moment and the twenty-first century.
Video-equipped mobile phones, palm-of-the-hand video recorders
and online video-sharing are alll features of a ‘post-cinema’ landscape
that might be seen to resonate with the technological innovations of
the 1960s, Digital culture in particular seems to share that era’s
concerns about how to circumvent the typical patterns of film
production and distribution, how to escape the tripod and record
hidden or heretofore invisible events, how to get quality sound in
spontaneous environments, and how (or whether) to include reflexive
or staged elements.
Serendipities
Salesman abandoned old certainties and assayed the untried, seizir
‘on new technologies and emerging from intense critical debate about
the nature of non-fiction, Despite radically different approaches and
styles, many innovative films from the era share a common interest In
‘ance, and in more improvisational modes by whieh the film-
makers could not predict exactly what would happen when their
: corde +2009
cameras began to record, (In a witty fit of pique recorded in the 2009
documentary Henri-Georges Clonzot’s Inferno, Clouzot see med to
respond to this spirit of the age by bemoaning it: ‘T improvise on
papery he said.) Accidents and happenstance remain durable elements
in films whose working methods were wildly divergent and whose
agendas often existed in open conflict at the time they were made,
Extrapolating from Peter Wollen’s notes on Rouch (and from the
rly collaboration of Albert Maysles and Godard), chance and
serendipity can be seen to create conduits between the overgrown and
abandoned trenches of direct cinema and cinéma vérité. As critical
concepts, they offer more flexible and open-ended ways to read non:
Albert Maysles in
fiction film. Would you say’, Sharon Zuber asked 4
a 2002 interview, ‘that documentary filmmaking
like writing, is a
process of discovery?” Maysles replied: “That's the word,
Serendipitous” is another way of putting it, Or, connected with
and “serendipity”, is the idea of uncontrolled” (Beattie,
2010, p. 155). In the Bible
the choice of living rooms as a very tightly controlled arena ~ in terms
clling scenes of Salesman, we might see
of sound and lighting, for example, never mind the somewhat
predictable pitches of the salesmen themselves ~ into which elements
oof more spontaneous performance and unknowable outcomes could
be mixed.
Whatever illusionism and sleights of hand are inevitably
involved in any film, and however dubious the definition of “reality”on offer, something distinctive occurs when unpredictable things
begin happening, something wonderfully peculiar to non-fiction film.
Is this a mystery or a muddle? In the first film copyrighted in the
United States, the Edison Kinetoscopic Record of a Sneeze (1894),
did Thomas Edison's lab really capture a sneeze on film, or just
moving images of Edison employee Fred Ott performing ‘comic
sneezing’??’ We're rightly sceptical of such claims from the very
beginning of film history
Ithough there’s another form of pleasure in
the artful puree of fact and fiction, Did subsequent technological
innovation merely compound the problem of illusionism? Is non-
fiction possible? Certain unrepeatable and unscripted ~ though far
from unmediated - moments in film contain a power to haunt like
little else. To name only a few examples: the instance when the power
is accidentally cut to Bob Dylan’s guitar in Pennebaker’s Dont Look
Back; the astonishing monologue of the old woman about cats and
ungrateful children in Morris's Gates of Heaven (1978); the split-
second of eye contact with the film-maker in Marker’s Sans soleil
(1983); the accidental hourglass plot of Steve James's Hoop Dreams
(1994); the ge
Home; the discovery that a murder site lies beneath the conerete
driveway of a suburban mansion in Werner Herzog’s Into the Aby
(2011). In Salesman, sometimes Paul makes a sale and sometimes he
doesn’t. Do we maintain some vestige of the childlike faith that the
film might change if we watch it enough times? Or does this viewing
experience boil down to the simple relish, active in film from the
feline motion studies of Muybridge to the LOLcats of YouTube, of
bear
erational outburst of the daughter in Last Train
1g witness to remarkable images that presented themselves only
once ona particular day?
Surely this is not the same thing as
pretending that we have any objective or omniscient way to capture
r
ality in fact, it might well reveal the opposite.
Ina later documentary, Sally Gross — The Pleasure of Stillne
(2007, co-directed by Kristen Nutile), Albert Maysles recorded the
dancer's double insistence on spontaneity and performance.
“Whatever happens happens,’ Gross explains to her Wednesday-night
movement class. She describes her own creative process 1n terms that
recall the ideals of direct cinema: ‘I don’t go in there and “make a
movement”. | move around and | improvise ... the possibilities ar
endless. In fact, the film reveals a complex interweaving of
sther (1989),
nancy into the
serendipity and rehearsal. In one work, Letter to F
Gross and Jamie Di Mare incorporated Di Mare’s pre
sross had been part of the Judson Dance Theater
postmodern principles had been
performance.
movement in New York, wher
developed from 1962 to 1964 using what the film calls ‘plain
movement’ and ‘everyday tasks". (The Judson movement, in turn, had
been influenced by John Cage’s introduction of accident and chance
into musical compositions.) During those same years, Albert and
David Maysles wagered on filming chance elements of everyday life
by knocking on the door of an apartment in which a New York
family was watching the Beatles perform on live television. ‘They had
already conceived ‘plans for a major film to be made specifically for
the motion picture theatre’ (Beattie, 2010, p. 6), although they had
not yet found their salesmen.
‘Albert Maysles has returned to the idea of chance encounters
With ordinary people as the basis for a utopian-sounding film.
In Transit, an accumulative project Maysles has been working on
for many years, involves mecting people on trains and filming
them talking about their lives (see Zuber, 2002, pp. 147-8).
adically different visions,
It’s intriguing to note that, despite their
Marker found himself in a somewhat similar place for his 2011
exhibition Passengers, depicting riders on Paris Métro trains:
Marker’s project somewhat resembles the hidden-camera portraits
of subway riders taken by Walker Evans in Many Are Called, and
his own images of people sleeping on Japanese f ries and trains in
yleil. By contrast, clips from In Transit show Maysles’s own
Sans
arresting trademarks of movement and gesture, the recordings of
spontaneous meetings and the shock of human contact that he has
photographed like no one else. If his film turns out to hark back ro
the classics of 1960s non-fiction film, the project would be yetanother chance to revisit Albert Maysles’s cinematography of
serendipity, His descriptions of In Transit recall the collisions
of strangers in Salesman or his old plan from 1965 ‘to meet
somebody and begin filming them right away
would happen.”
ust to see what
i
Appendix: Albert Maysles on Salesman —
An Exchange with J. M. Tyree
J.M. Tyree: When you are asked to screen a single film representing your work, you
still choose Salesman, right? Why?
Albert Maysles: =< 2
it’s a near ion of my philosophy of direct
the subjects - th men and
», unlike other documentary film-makers we didn’t
w, refusing t
ke the easier
jming style also avoids fast cuttin
z the film together
irse of being hard
ustomers,
matise. Also, in the making ¢
jes a
red to be the first
feature, More th:
other films, teachers of documentary choose Salesman to teach their st
JMT: There's a moment in one of your 5 Films about Christo and Jeanne-Claude when
the artists ask you about your brother. You talk about a motorcycle journey you and
David took through Eastern Europe during the 1950s, and, if secall correctly, you
describe how one person could fall asleep while the other drove the motorcycle.
I's a wonderful image, and also a tempting one in thinking about your artistic
relationship - the idea of being that attuned to another person. How would you
describe your working relationship when filming Salesman?
‘AM: We did have a very successful and loving relationship, butt
to get along with people from our parents, who taught those I
helped that we had complementary roles that never led to a co ion betwe
1s. My brother contributed in various ways. and equally importantly. In fact he was
very helpful in coming up with the idea for Salesman, When we finished the film on
agit with Joe Fox, C s editor at Random
‘oth non-fict
a good subje
David did the
ved meJMT: Do you recall the kinds of conversations that happened when you and David
‘were on your own, away from filming the salesmen? Were you and David in the
next room at the motel, talking about what you were attempting artistically with
your film, after watching these guys trying to sell Bibles, on the road, door to door,
day after day? Or was it total immersion, day and night?
there was no script and no attempt to contr
t
at the end of each day we could ¢
y e for that day
JMT: You and your brother grew up Jewish in Dorchester and Brookline, while Paul
Brennan, who is ambivalent about his Irish heritage, came from Jamaica Plain, the
next neighbourhood over but very different in character. What is it about the
psychological territory and ‘turf’ of Boston and its environs, in that era, that
remains important for later viewers to understand when watching the film?
the Irish, whethe
ati ing whatever it was of rel
ime when there
vas much anti-Semitism on the
ookline. This wa
Jamaica
in, Dorchester or
opportunity to cross the line from prejudice to fr
ddship by getting to better
inderstand and empathise with our subjects, all of whom were Irish. The transition
tom fists to handshak
JMT: I've read that you and David filmed the wedding of Paul Brennan's daughter
but decided against including it. Was that decision due to time constraints, or
because it could have changed the tone of the film dramatically, or for some other
reason? Were there a lot of gems that couldn’t find a place in the film?
Any examples spring to mind?
AM: As | recall, our only intention in filming the wedding
26 a gift to the family
he salesmen doing their pitch
their child in th
es not in the film
parents kept interrupting, call
child what he was doing the
JMT: I'm very curious about the encounters you and David had back in 1963 when
you went to Lyon and screened Showman. It was a breakthrough and many leading
directors were there debating the nature of non-fiction film-making, You've said
that you and David met Jean Rouch and that you thought he was ‘way off base’
Did meeting the vérité crowd or hearing any of these discussions help you and
David solidify your self-confidence in your own film-making style?
AM: Showman indeed was a breakthroug
television or put onto DVD for cc
+h; unfortunately it hasn't ye!
tion, Hi
hich came the label ‘cinéma
en she
the film
son
nercial exple
Jean Rouch but his first film from
¢' wasn't quite
pure enough observationally, in that he ser up the scene, the roundtable, and asked
juestions, David and | did reiterate our plea for the purest form of cinéma vérité or
direct cinema ‘h time reinforcing our own determination to follow this path of
trict observation and non-interferent ‘ i y ta discover Alfred
Hitchco
quotation, “In fiction films the di din documentary f
is the director’ What be ipanion
JMT: There's a stunning moment in your 1964 film about the Beatles (included as
an extra on the Apple DVD release) that seems to gesture forward to Salesman.
1 CO
You're visiting an ordinary family in Midtown New York, and they're watching the
Beatles perform on TV, in the network studio just a few blocks away. They don’t
seem like people who would go see a rock concert. It's this very touching moment
of real family life that peels away from the celebrity surfaces and focuses on
working people. And this is one of the breakthroughs of Salesman, would you agree,
its emphasis on ordinary life?
agree, the
were with the Be
The Ea Sullivan Show, t
as much as we might w
with the union in order
{extra expense and
ming the show. All
the street, entering a tenement building and p
nt, then knacking on the door
the better by filmi
h the Beatles er
rdinary life
such a natural
JMT: It's remarkable how many children can be glimpsed in the early scenes of
Salesman. Paul's emotional narrative is bookended by the child at the piano in the
opening scene and the child Paul entertains with a toy car near the ending.
Paul fails in many ways, but there's a moment of redemption when he forgets the
selling and becomes an avuncular figure. We see other children in the Boston-area
scenes. I feel that the kids in the film are saying something important, even when
we only see brief images of them
AM: | agree that the kid
ay
‘ant, especially that opening scene where the
child gets off the mother's lap. outa tune so reflective
of Paul's anxieties that only a Seetho arpe
JMT: Truman Capote, Arthur Miller and Eugene O'Neill were literary influences on
Salesman. Would it be exaggerating to suggest that you and David were influenced
as much by literature as by other films? Were you thinking about Cassavetes?
Or things like the Antonioni short documentary about street sweepers, N.U., made
in the late 1940s? I know you worked with Godard and that he loved your
camerawork, but what about his films? Did the photos of Robert Frank ever come
up in conversations about your plans? I'm trying to get a sense of what was ‘in the
air’ for you and David at the time.
AM: [ already mentioned how Capote led us to create the non-fiction feature, as he
id the non-fiction novel, Otherwise, [don't know of yor film influ
are im
>and knock
es to the pia
n could match its 1 ect expression
ces,
Ne were not particularly moviegoers. David was a big fan of Fugene O'Neill, Arthur
Miller is quoted as liking Salesman, and I hadn't yet seen a Cassavetes film, Our more
entval influence came from my working on Prima putting into practice the
how Im
rinciples of direct cinema, Also, learn’ camera to
enabl direct cinema g
JMT: Edward Hopper springs to mind as a precursor for the images of beautiful
desolation and poignant loneliness that pervade the film. I'm thinking of the
scene of the salesmen at the diner sitting in near-silence. To me it’s powerfully
sign my onilar to Hopper’s Nighthawks and aligned with Hopper's world. But also the
views of landscapes - the trees filled with snow, the streets of Florida. I know art
isn't so programmatic in its influences but I would like to know if Hopper is
important to you
AM: I's interesting to know our
shed u
ith a discipline
JMT: Did the New Journalism come up in your discussions about making the film?
Were you and David thinking about Gay Talese's immersive writing for Esquire
during the mid-1960s or Hunter S. Thompson's book Hell's Angels? Obviously there
could have been ‘negative influences’ from New Journalism, too, in the sense of,
‘No, let's not do it that way’ The decision to remove yourselves from the narrative
seems more aligned with Capote’s MO than with the type of New Journalism where
the author is front and centre, Were you rejecting this style deliberately in favour
of classical restraint, or did you not view it that way at all?
AM: It's interesting
intent
we made a film,
ng the truth
m ape. Its originality of method
“m quoting Capote: ‘Salesman is
ts human poignance and toug
humour walk
you righ re.
JMT; There are glimpses of the film crew in Salesman. We see your camera just
once, reflected in a mirror, with the sun-gun attached. In Gimme Shelter and Grey
Gardens there are more opportunities for showing the mechanisms of film-making
Was there a change in thinking about that over the years? Or was it more a case of,
allowing the style to evolve with the subject in each film?
AM: [ think i
nething of David and me to give comfort to the viewer
he wall’, but rather the t
me more obvious to us as time went on that we include
a
not a ‘fly on
st establishing
us giving a glimpse of us, or a
presence
JMT: Do you remember the boxing match motel scene being filmed in Florida?
It’s Florida footage, | think, presented out of chronological sequence by editing.
I'm basing this claim on looking closely at the furniture in that motel room and
comparing it with the final scene - the wall art, the white breeze-block walls, the
‘TV and the photo of the wife or girlfriend below the TV, they're all identical. Am I
wrong about this? Any light you can shed on that sequence would be helpful.
AM: Sorry, my memory fails to shed more light on that question
JMT: Your decision to credit Charlotte Zwerin as a director and co-film-maker
seems both accurate and forward-thinking. The crediting decision foregrounds the
collaborative nature of your artistic process as well as signalling the value of the
film editor in finding the narrative in the rushes of a non-fiction film. How did you
arrive at that crediting decision? After all, editors and scriptwriters aren't
considered directors in fiction features ..
AM: Actually,
term film.
dy really directs a film in our documentary. | would rather use the
s we actually did on the
1¢ above-mentioned
ctor’. Charlotte was
and list all three of us as film-makers,
film Salesman erts our autho
hip. As stated i
,‘in non-fiction film God is the d
ilm-maker credit, not director. In 1!
all three of us a director's credit for Gimm
JMT: There's an interview with Charlotte Zwerin. where she talks about the
‘murderous’ editing process for Salesman. Those of us born later may not even be
able to imagine the technical challenges of editing this kind of film. She describes a
rough cut or rough assembly of the film that didn’t pan out. Do you remember that
rough cut? Would it have been printed separately? What exactly was wrong with
it? Did it have a different structure? A different ending?
AM: Sorry: Du
JMT: In her DVD commentary on Salesman, Charlotte Zwerin says that Salesman
was a groundbreaking film and yet one that was never really followed up.
Would you agree? Certainly most mainstream documentary films made now use
talking-head interviews and reconstruct the drama after the fact. There's a kind of
standardised approach. In non-fiction films that do directly record drama, the
film-maker's presence as a ‘character’ is usually obvious, sometimes annoyingly
50, Among more recent films, Steve James's Hoop Dreams and perhaps Chris Smith's
‘American Movie come closer to the ideals of Salesman, would you agree? If not, are
there others that do?
AM:
ideals as in the makin
t's true that not enough documentary fi followed the pures:
akers hat
Salesman, Fellow film-makers Leacock and Per
aks
‘ollow our same standards
JMT: ‘immersion in reality’ (or the illusion of it) has now become a dominant form
of entertainment, in films and on television. And yet, beyond its reliance on
technical breakthroughs, the rise of reality TV can only be viewed as a betrayal of
the kind of films you make. Why do you suppose ‘reality’ has taken centre stage
right now?
so-called reality TV, the makers think they can have it both wa
it that appearance, but at 1
ough semblance of reality t
betraying true reality by exercising full control, even using scripts in the film
making. Viewers like hey're getting the real thing, and even the New York
Times has been fool s approach. Early on, whe! y shows were firs
ning into being, the New York Times would put quotes around the ‘reality’ of
sion. Later on they dropped the quot
as if to conc films wereNotes Credits
1 From email to the aut! ‘ 14 Gail Gradowski o' 4 Salesman Film-makers casT
October 2010. For the full exchange University unearthed many of r 368 albert Maysl Paul Brennan
ee the i ‘ces on the busines 5 The Bible Salesn i Maysle The Badg
21 (2008) 2,30) félate ; any 1968 tte Zwe Charles McDevitt
3 2 annual direct sles Films, Inc Photography “The Gig
4 Dre stations taken from D ipt lion, wi tion ert Maysh James Baker
1 mary (Robert Dre 30 companies and aroun 1 es Films. Ine Sound The Rabbit
collection, De na F 5 eople involved. ot wid Maysh Raymond Martos
sroup, 2003) 15 See the pamp mpanying the lm. aysle Editing Supervisor all
5 ag fr it Masters of na DVD release 0} ther David Maysle Kennie Turner
1 Joo1e Salesman (Eureka Entertainment, 2007), rlot Editor
ws te0F esearc rarlotte Zwer
inema/thethaw hal 160 ‘ fe, see my developed by Contributing
Kasher and Maysles (2007). pp. 18- te “Salesmar / ) aysles Film Editor tern nd whi
6 Biographical ed om 17 Miller was quoted on the cover of Ellen Giffard )
the Chronology 01 screenplay’ published in 1969 by th Assistant Editor
p nerican Librar Barbara J
ses the whaling Sound Mixer
ter I rise
mes y’ worked .
fil Maysl :
ing her and stay : Is that Wexler and came
20 Interview with Jim h Vv
10 e he New tra on jolzmay 1d
1 sponse are t 2 jew with John Krish on the BF \
available at: