A W E A LTH MANAG E ME NT
COURSE -
TA ILOR -MADE
F O R Y OU R AMBITIONS
M a k e su c c es s y our tradem ark
with
ICICIdirect Centre for Financial Learning
ICICIdirect Centre for Financial Learning (ICFL) is an educational initiative of ICICI Securities
Limited.
Our premium education programmes range from skill enhancement programmes for
investors and traders to career oriented certification programmes for students and
professionals in areas of Capital Markets, Financial Panning and Wealth Management.
We strive to offer the best in the classroom financial learning programmes, through one of the
most superior and practical learning approach that has benefited more than 50,000 individuals
till date.
About CWM® Certification
CHARTERED WEALTH MANAGER® (CWM®) is a Wealth Management Certification that comprehensively deals with all aspects of wealth management
like Investment Strategies, Life Cycle Management, Intergenerational Wealth Transfer, Relationship Management, Behavioural Finance,
Alternative Products, Real Estate Valuation and Global Taxation.
About AAFM
The American Academy of Financial ManagementTM is a worldwide Board of Standards and Financial Professional Organization, offering exclusive
certified designations, charters, and masters certification to candidates who meet the high standards required. AAFM India Pvt. Ltd. is the standard
settings body for providing CWM certification in India.
Highlights of AAFM®
Founded in the Year 1996 | 3,00,000 + Certificants Globally | 50,000 + CHARTERED WEALTH MANAGERS® Global
Member Presence in 151+ Counties | Offices in 17 Countries | AAFM® works with more than 800 universities worldwide
Anup Bagchi
MD & CEO, ICICI Securities Ltd.
India, as an economy, has embarked on a high growth trajectory which results in higher GDP with higher
disposable income in the hands of individuals. This, coupled with India's growing interaction with
developed nations, has exposed Indians to the global financial service standards. These, and many more
favorable factors, have given rise to an untiring demand for specialised financial services which match the
growing aspirations of young & emerging India.
The CWM® certification has emerged as a respected standard to justify an individual's proficiency in
understanding Wealth Management Services and render world class wealth management solutions to
affluent clients with the highest standards of integrity.
CWM Credentials
Q CWM® Certification is awarded directly by AAFM® US, International Boards of Standards and Financial Professional Organisation
Q The certification is accepted globally without any territorial limitations
Q CWM® certification is recognized by top companies around the world that include banks, Securities & Exchange Commission of the USA
Q AAFM works with over 800 business schools worldwide
Q CWM® members are present in 151+ countries
Demand in India for CWM Certification
With the growth in GDP and rising income levels, our country is witnessing a strong growth in the number of High Net Worth
Individuals. Credit Suisse, in its Global Wealth Report 2012 estimates that there are 1,58,000 millionaires in India which are
likely to rise to 2,42,000 by 2017 requiring minimum 10,000 CWM® certificants in India just to manage clients relationships.
Beside, this CWM® certificants would also be required in Banking, Wealth Advisory Firms / Outfits, AMC, Broking, Insurance
and Advisory businesses.
Source: Credit Suisse, Global Wealth Report 2012
Build Competence to Manage Wealth
Q Provide advice on Wealth Management, Financial Planning, PMS, Estate Planning, Investment Planning,
Personal Taxation, Retirement etc.
Q Develop ability to manage Cross Border Investments
Q Conduct Equity Research and recommend investment and portfolio management strategies to the clients.
Q Start catering to HNI & UHNI clients along with your existing clientele
Q Provide advice on Debt, Real Estate, Mutual Funds, Alternative Investment Products, Derivative Strategies and
understand the client’s different behaviour towards investment
Q Develop, prepare, implement and review a Wealth Plan for a client
Job Profiles
MARKET SEGMENTS JOB PROFILES
Priority / Premier Banking, Private Clients, Wealth Management, Investments, Liabilities,
BANKING Financial Planning, Bank Assurance, Product Management, Client Servicing, Operations
WEALTH ADVISORY
Wealth Management, Research, Relationship Managers, Portfolio Manager, Client Servicing
FIRMS / OUTFITS
Institutional Channel Sales, Fund Management, Retail Sales, Investor Relationship, Marketing,
AMC
Operations, Client Servicing
BROKING Wealth Management, Equity Analyst, Research, Institutional Sales, Retail Sales, Sub-Broker
Channel, Portfolio Manager, Operations
Institutional Channel Sales, Managing Agent & Retail, Corporate Broking, Product Management,
INSURANCE
Operations, Client Servicing
ADVISORY Practice as an Independent Financial Advisor, Small Outfits providing comprehensive
BUSINESS Wealth Management
Skills required to succeed in the industry:
Q Product Knowledge
Q Customer Management & understanding of Client Psychology
Q Soft Skills & Selling Skills
Q Understanding of Financial Markets & Competition
Q Business Understanding
Who should get the CWM® Certification?
1. Working Professionals
Q Existing Relationship Managers in Wealth Management / Private Banking who wish to enhance their knowledge
and achieve a professionally recognised international certification
Q Product heads and managers who wish to learn or reinforce all the technical aspects of the business
Q IT professionals seeking to enhance their skills
Q Executives in Banks, NBFCs, Broking Houses, Mutual Funds, Insurance and Distribution houses
2. Students
Q Pursuing / completed B.Com / BMS / BBA / BBI / BAF / BFM / M.Com
Q Other undergraduates / graduates looking for a career in finance
Q MBA / CA / CA Inter / Law
Q Other graduating and post-graduating students seeking to make a career in Financial Advisory Services
3. Self Employed
Q Professionals who manage HNI clients
Q Independent financial advisors
Q Insurance and Mutual Fund advisors
Q Others who wish to enhance their technical skills in Wealth Management
Curriculum
The CWM® curriculum is divided in two levels. A candidate needs to appear for two exams.
Details of the curriculum are given below:
Level 1 : Foundation Level Level 2: Advanced Level
Unit 1 Overview of Indian and Global Financial System Unit 1 Equity Analysis
Unit 2 Concept of Wealth Management Unit 2 Use of Alternative Products in Wealth Management
Unit 3 Life Cycle Management Unit 3 Use of Behavioral Finance in Wealth Management
Unit 4 Measuring Investment Returns in Wealth Management Unit 4 Real Estate Valuation and Analysis
Unit 5 Investment Vehicles of Wealth Management Unit 5 Loan & Debt Management
Unit 6 Managing Investment Risk in Wealth Management Unit 6 Portfolio Management Strategies
Unit 7 Indian Tax Laws Unit 7 Relationship Management by a Wealth Manager
Unit 8 Legalities in Wealth Management Unit 8 International Taxation and Trust Planning
Unit 9 Role of Wealth Management in Banking Unit 9 Wealth Management Planning
Unit 10 Inter-generational Wealth Transfer & Tax Planning Unit 10 Advanced Wealth Management
Project Work
The candidates who have registered for the CWM® have to submit a mandatory project/ assignment work to AAFM India through their education provider
from the ‘List of Topics’ published by AAFM India. The candidate will be required to submit the project work only after the candidate has passed the Level
1 examination and before he / she completes the Level 2 Examination.
Please note that the certification will only be awarded on the submission of the project work along with the passing of requisite examination.
Examination Performa
Level Level Type Duration Examination Type Examination Pattern
1 Foundation Course 2 Hours MCQ’s (Objective) 1 Mark - 30 Questions
2 Marks - 15 Questions
4 Marks - 10 Questions
Total Marks - 100
2 Advanced Wealth Management 3 Hours MCQ’s (Objective) 1 Mark - 40 Questions
2 Marks - 30 Questions
4 Marks - 15 Questions
Total Marks - 160
Fees, Eligibility and Pathways
Training fee payable to ICICI Securities Limited: ............................
Fee Payable to AAFM India:
Heads Resident Indian Candidate
Pathways Compulsory Pathway Experience Pathway Corporate Member Pathway
Eligibility 10+2 and Minimum Minimum Graduation Candidate should be an employee/
10+2 and Minimum and Minimum 3 years associate/advisor/etc. of the
Graduation to hold the of relevant work Corporate Member of AAFM India
certification experience
Work Experience Less than 3 years Equal to or More Equal to or More than 3 years
than 3 years
Registration Fee* `11,500 `11,500 `5,750
Courseware Fee* `6,929 `6,900 `6,900
*
All fees are inclusive of taxes
Why learn from us?
The entire programme will be delivered through ICFL’s V-Class.
V-Class is our endeavour to introduce a platform that has features of real-time virtual interactions,
where virtual lectures are delivered by expert faculties, industry professionals and academicians CLASS
of ICFL. Equipped with its numerous functionalities, V-Class provides the student flexibility to
attend the program at his/her convenience from their office, home or an ICFL location, on any
device (desktop, laptop or a handheld device). The student has access to recorded sessions, which are subject to necessary
approvals.
Benefits of V-Class
Q Expertise: A qualified faculty resource pool which includes domain experts, industry professionals and academicians
Q Experience: A well-known brand with experience of training more than 4 lakh individuals through its various programmes
Q Technology: Online Course with LIVE online interactive lectures that provide classroom experience in a “virtual” environment.
No isolated learning experience
Q Convenience: In the event that students miss attending the LIVE lecture on the Virtual Classroom for some reason, they
can request for access to the recorded sessions
Q Comfort: Learn from Anywhere – No need to travel to an institute or training centre. Student may learn from the comfort of
his/her home
Contact Us
ICFL Branches: ICFL Authorised Learning Centres:
Bengaluru - Cunningham Road +91 9741700606 Bengaluru - Kormangala +91 9742273109
Delhi - Jhandewala Extension +91 8588816146 Chennai - T Nagar +91 9742273109
Delhi - Gurgaon +91 7838352716
Mumbai - Andheri East +91 8451943442
Delhi - Pitampura +91 7838352716
Pune - F C College Road +91 8390904865
Hyderabad - Kukatpally +91 9742273109
Hyderabad - Somajiguda +91 9908414441 Indore - Khajarana Road +91 9619359592
Kolkata - Shakespeare Sarani Road +91 8697748207 Kolkata - Kankurgachi +91 9477884429
Kolkata - Kasba +91 9477884429
Kolkata - Salt Lake +91 9477884429
Bhubaneswar - Satyanagar +91 9477884429
Mumbai - Kharghar +91 9619359592
Kochi - Gold Souk Grande +91 9742273109
Email: [email protected] | Website: learning.icicidirect.com | SMS EDU CWM to 5676766
Our Authorised Learning Centre / Business Associate:
ICICI Securities Ltd.( I-Sec). Registered office of I-Sec is at ICICI Securities Ltd. - ICICI Centre, H. T. Parekh Marg, Churchgate, Mumbai - 400020, India, Tel No : 022 - 2288 2460, 022 - 2288 2470. The contents herein above shall not be considered as an invitation or persuasion to trade or
invest. These programmes do not guarantee any job or placements with ICICI Group or any other organization. Participants should make independent judgment with regard suitability, profitability, and fitness of any program offered herein above. I-Sec and affiliates accept no liabilities for
any loss or damage of any kind arising out of any actions taken in reliance thereon.
