FAISAL
MAQBOOL
PROFILE SUMMARY
Experienced Digital Marketer with extensive experience building, maintaining and running successful digital
marketing campaigns. Bringing forth broad marketing knowledge, coupled with focused campaign experience.
Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand
awareness and presence. Collaborative and creative manager accomplished at managing digital marketing
presence content. Looking to bring marketing and management skills to grow organic traffic to match and
surpass top competitors. Expertise in taking real customer requirements and developing products that are
valuable, innovative and successful. Passionate about the power of storytelling + bringing brands to life through
design, messaging, and media. Experience in leading teams of marketing professionals to meet and exceed
digital marketing goals. Certified Happiness and Life Coach, experience in working with people dealing with
mental illness. Passionate about photography, skilled in portrait photography and landscapes. Additional
experience in creative digital design, product marketing and data analysis.
CONTACT INFORMATION
BTM Layout, Bengaluru, Karnataka +91 83770 07183
LinkedIn: @faisalibnimaqbool Twitter: @ibni_maqbool
SKILLS
Brand Management Product Development
Brand Strategy Product R&D
Campaign Reporting Project Management
Content Marketing Search Engine Marketing
CRM Automation Search Engine Optimization
Campaign Management Social Media Marketing
Digital Media Planning Strategic Thinking
Email Marketing Team Management
Graphic Design User Experience
Marketing Analytics Video Production
WORK EXPERIENCE
Assistant Manager - Digital Marketing & Technology
medECUBE HEALTHCARE INDIA PVT. LTD.
Nov 2016 to May 2019
Work closely with CEO to lead product management and define digital marketing strategy.
Develop and manage strategies to create innovative opportunities for new and evolving media
channels that can be measure and scaled based on success.
Lead and manage all aspects of digital marketing campaigns (including paid search, paid social, email
marketing, display advertising, remarketing, social media, mobile, video and SEO).
Led development of a suite of mobile apps providing patients with the ability to store their medical
records,chat with doctors, monitor and record their health vitals and book appointments with nearby
doctors.
Ensured online experience met or exceeded patients expectations. Excelled at gathering feedback
and requirements; communicating needed changes to development team; and overseeing seamless,
high-quality rollouts to on-time and on-budget conclusion.
Develop and manage all CRM touch points including direct marketing, email marketing, retention
strategies, and new customer acquisition initiatives.
Create a consistent and sound production process through recommendations on the nature and scope
of present and future technology products.
Stressed entrepreneurial activities to improve automation and customer services through analysis of
proposed services.
Worked cross-functionally with creative teams to develop branding guideline toolkit.
Crafted short- and long-term brand strategies that identified product holes, new markets, and
messaging strategies.
Proactively forecast and report successes, inconsistencies and under-performance.
Founder
WRITERS CAPSULE
2015 - 2016
Writers capsule was an online community and resource portal. It offered frequently updated articles and
blogs, educational webcasts, informational e-newsletters and writers forum, a lively virtual gathering
place where writers could share experiences, offer critiques and make connections. The magazine aimed
to cater to the young people mostly who were turning towards writing for raising their concerns and issues
related to career.
Social Media Influencer
TWITTER / INSTAGRAM
2012 - PRESENT
Working as social media influencer for various brands and organizations. Worked as Online Brand
Ambassador for Mcent Boston. Brands and organizations include Daniel Wellington, Tata Motors, Quikr,
Olx, Flipkart, Amazon, Philips, HDFC Bank, Axis Bank, IDBI Bank, Snapdeal, Shopclues, Eleve Media, Times
Now, Under Armour, Kingston Technology, OLA, and more international clients.
CONTRIBUTIONS
Content Creator (Photos & Videos)
PAEGHAM
2017 - Present
EDUCATION BACKGROUND
Indira Gandhi National Open University (IGNOU)
DIPLOMA IN HEALTH AND NUTRITION
Jan 2020 - Dec 2020
Indira Gandhi National Open University (IGNOU)
BACHELOR OF COMMERCE (B.COM)
June 2017 - June 2020
Sri Pratap Higher Secondary School
XI - XII (SCIENCE)
2012 - 2014
BADGES & CERTIFICATIONS
IBM
ENTERPRISE DESIGN THINKING PRACTITIONER
Feb 2019
International Business Management Institute (IBMI)
DESIGN THINKING
Feb 2019
Transformation Academy
HAPPINESS LIFE COACH
Sept 2019
AWARDS/HONORS
Silk Route Consulting Group
TWITTER MAN OF KASHMIR
2017
LANGUAGES
English Kashmiri
Hindi Urdu
INTERESTS
Individual Sports (Marathon Running) Tech Hobbies (Computing)
Team Sports (Football,Cricket,) Social Hobbies (Mentoring)
Adventure Sports (Trekking,Rafting)
REFERNCES
Dr. Dilpreet Brar
medECUBE HEALTHCARE INDIA PVT. LTD.
Founder
[email protected]Dr. Murtuza Habib
medECUBE HEALTHCARE INDIA PVT. LTD.
Chief Medical Officer (CMO)
[email protected] +91 98711 57589
Dr. Danish N
medECUBE HEALTHCARE INDIA PVT. LTD.
Hospital Projects Manager
[email protected] +91 88028 07321
Dr. Manish K Bhagat
medECUBE HEALTHCARE INDIA PVT. LTD.
Senior Manager - Special Projects
[email protected] +91 98100 11671
Navaid Hasan
medECUBE HEALTHCARE INDIA PVT. LTD.
Manager - Special Projects
[email protected] +91 9560550920
Dr. Mantosh Kumar
medECUBE HEALTHCARE INDIA PVT. LTD.
Senior Manager, Medical Administration
[email protected] +91 98105 67329
Varun Yadav
medECUBE HEALTHCARE INDIA PVT. LTD.
Manager - Sales and Marketing
[email protected] +91 98738 65918
Sameer Bhatt
TreeMouse Design and Research Studio
Interaction Design Associate
[email protected] +91 70062 71442
