ONBOARDING THE INVESTORS
PITCH 2020
A pitch by Div - F
Nishita Kaur Pednekar K042
Uday Chandgothia K059
Aditya Khandelwal K060
Adhish Laddha K061
FUNDING ROUND F - INVESTOR’S PITCH
ONLY VISION
To be the market driver in
the grooming and personal
care product range and
standing up to the fact that
customer is the king.
FUNDING ROUND F - INVESTOR’S PITCH
THE PROBLEM
Journey starting with a
young beautiful full of
energy lady thinks of
buying sandals for her
upcoming anniversary
party
FUNDING ROUND F - INVESTOR’S PITCH
THE PROBLEM
Goes to the mall to try
on some sandals
The shopkeeper
observes the wrinkled,
cracked, yellow looking
odd heels
FUNDING ROUND F - INVESTOR’S PITCH
THE PROBLEM
The lady just before her 9th
anniversary is highly self
conscious and insecure about
her looks thus ending up
being sad because how her
feet looked to other men
FUNDING ROUND F - INVESTOR’S PITCH
THE SOLUTION
Surf web for a
remedy to heal
the wrinkled old
looking foot and
spot Cosmety
Paris Foot Mask
PLANNED WAY OF HOW PRODUCT SALE WOULD LOOK
FUNDING ROUND F - INVESTOR’S PITCH
THE SOLUTION
BUY OUR NEW AGE
Foot Peel Mask
The unique French Formula with
botanical extracts and healthy
acids which can effectively help
you with callus, dry and coarse
feet skin.
FUNDING ROUND F - INVESTOR’S PITCH
THE SOLUTION
Get the Cosmety Paris
Foot Mask and apply the
wholesome mask with
multiple vitamins anti-
oxidants and ageing
formula
FUNDING ROUND F - INVESTOR’S PITCH
THE SOLUTION
The beautiful lady now feels
young and lively on her
marriage anniversary, free of
all the worries of being old.
Instead she comes and flaunts
her legs and young feet by
tap dancing at the event with
her husband!
FUNDING ROUND F - INVESTOR’S PITCH
THE PRODUCT
MADE WITH NATURAL INGREDIENTS
The mask contains vitamins A, C, E
and variety of B-group vitamins.
Great ANTIOXIDANT for the skin
and best ANTI-AGING treatment for
feet
FUNDING ROUND F - INVESTOR’S PITCH
THE PRODUCT
GUARANTEED RESULT
The unique French formula with
botanical extracts and healthy acids
can effectively help you with CALLUS,
DRY & COARSE Feet Skin. It’s ideal for
normal and sensitive skin.
FUNDING ROUND F - INVESTOR’S PITCH
THE PRODUCT
ONE SIZE FITS ALL
The mask comes in 2 PAIRS of
foot peel hard skin remover
socks and in universal size
designed to fit all. Ideal for
home SPA treatment.
FUNDING ROUND F - INVESTOR’S PITCH
THE BUSINESS DRIVERS
Aditya Khandelwal Adhish Laddha
Chief Marketing Officer Chief Financial Officer
FUNDING ROUND F - INVESTOR’S PITCH
THE TECH GEEKS
Uday Chandgothia Nishita Pednekar
Chief Technical Officer Chief Operations Officer
FUNDING ROUND F - INVESTOR’S PITCH
BUSINESS STRUCTURE - MOVING
FROM OUTSOURCING TO INSOURCING
Direct Control No Third Party Involvement Talent Management
FUNDING ROUND F - INVESTOR’S PITCH
MARKETING STRATEGY (PLANNED)
Balancing brand story and design
innovation
Partnering with retail stores in the future
Aspiration through sponsoring events
Strong Integrated Marketing
Communications
Continuous R&D
FUNDING ROUND F - INVESTOR’S PITCH
MARKETING STRATEGY (PLANNED)
Highlights advantages through a relatable story
Ad campaign Pivot points : Uses humour
Pivot points : Doesn’t use any stupid gimmicks
Pivot points : Didn’t fall into the trap of competitor-bashing
Pivot points : Educating and empowering the crowd
The company boasts high brand loyalty and terrific repeat business
FUNDING ROUND F - INVESTOR’S PITCH
CURRENT COMPETITION
FUNDING ROUND F - INVESTOR’S PITCH
PER UNIT FINANCIALS FOR ONLINE SELLING
Cost per Unit in INR ₹
Direct Cost 70
Labours 10
Manufacturing 17
Packaging 15
Overheads 5
Admin Costs 5 COST PRICE PER UNIT - 135/-
Advertisement 13 SELLING PRICE PER UNIT - 200/-
TOTAL COST PER UNIT 135 PROFITS - 65/-
FUNDING ROUND F - INVESTOR’S PITCH
PROJECTED REVENUES IN (CR.)
Online Offline
FUNDING ROUND F - INVESTOR’S PITCH
FUNDING
SEEKING FUNDING
OF ₹10 CR IN
RETURN OF 11%
EQUITY
PLAN FOR
DEPLOYMENT
FUNDING ROUND F - INVESTOR’S PITCH
ANY QUESTIONS?
