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Questionnaire For Customer Retention in Fast Food Industry

The document is a 20 question questionnaire about customer retention in the fast food industry. It asks respondents for their demographic information and then poses questions about their fast food preferences, behaviors, and opinions. Specifically, it covers topics like favorite fast food restaurants, dining frequency, factors that influence choices like food quality, staff behavior, nutrition information, and hygiene. The overall goal is to understand customer retention for fast food among students and teachers at a university in Bangladesh.

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Mohammad Faheem Hasan
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137 views4 pages

Questionnaire For Customer Retention in Fast Food Industry

The document is a 20 question questionnaire about customer retention in the fast food industry. It asks respondents for their demographic information and then poses questions about their fast food preferences, behaviors, and opinions. Specifically, it covers topics like favorite fast food restaurants, dining frequency, factors that influence choices like food quality, staff behavior, nutrition information, and hygiene. The overall goal is to understand customer retention for fast food among students and teachers at a university in Bangladesh.

Uploaded by

Mohammad Faheem Hasan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire for Customer Retention in Fast Food Industry.

Name:

Cell no:

Occupation:

Address:
Email:

The questionnaire covers the topic, “Customer Retention of Fast Food among the teachers and
students of Department of Business Administration at ASA University Bangladesh.” The
questionnaire is comprised of 20 questions. Please tick (✔) where necessary. You may only
choose one answer.

1. What is your Gender?

(✔) Male ( ) Female

2. What is your Age?

( ) 12-17 (✔) 18-24 ( ) 25-35 ( ) 36-50 ( ) More than 50

3. Do you like Fast food?

(✔) Yes ( ) No

4. What type of Fast Food do you like to eat in a Fast Food Restaurant?

(✔) Burger and Fries ( ) Pizza


( ) Fried chicken ( ) Sandwich ( ) Ice cream

( ) Others (Please specify):


5. What is your Favorite Fast Food Restaurant?

( ) McDonald’s

( ) Pizza Hut

( ) SBarro

( ) Domino’s

(✔) Takeout

( ) Burger King

( ) Others (Please specify):

6. From where do you to know about the aforementioned restaurant?

( ) Newspaper ( ) Website (✔) Family, Friends and/or Neighbors ( ) TV ( ) Radio

( ) Others (Please specify):

7. What is your first impression about the restaurant?

(✔) Excellent ( ) Good ( ) Fair ( ) Satisfactory ( ) Unsatisfactory

8. On Average how much would you expect to pay for a fast-food meal?

( ) Tk. 200 (✔) Tk. 300 ( ) Tk. 400 ( ) Tk. 500 ( ) More than Tk. 500

9. Does Income influence fast food?

( ) Strongly Agree (✔) Agree ( ) Neutral ( ) Disagree ( ) Strongly Disagree

10. Does branding affect fast food?

(✔) Strongly Agree ( ) Agree ( ) Neutral ( ) Disagree ( ) Strongly Disagree


11. How often do you eat fast food?

( ) Once a week (✔) Twice a week ( ) Thrice a week ( ) Not often

12. When do you eat fast food?

( ) Breakfast ( ) Lunch ( ) Dinner (✔) Snack

13. Is the food hygiene?

( ) Strongly Agree (✔) Agree ( ) Neutral ( ) Disagree ( ) Strongly Disagree

14. Is the environment clean?

( ) Strongly Agree (✔) Agree ( ) Neutral ( ) Disagree ( ) Strongly Disagree

15. What is your expectation of our Fast Food quality?

(✔) Excellent ( ) Good ( ) Fair ( ) Satisfactory ( ) Unsatisfactory

16. What do you feel about the behavior of our staff?

( ) Excellent (✔) Good ( ) Fair ( ) Satisfactory ( ) Unsatisfactory

17. Whether the staff is able to understand your orders?

( ) Strongly Agree (✔) Agree ( ) Neutral ( ) Disagree ( ) Strongly Disagree

18. How does nutritional information influence your choice regarding fast food?

( ) Not at all ( ) Rarely (✔) Sometimes ( ) Most of the time ( ) Always

19. Does inclusion of the beverage sufficient for you?


(✔) Strongly Agree ( ) Agree ( ) Neutral ( ) Disagree ( ) Strongly Disagree

20. What do you think about the trend of the fast food?

(✔) Increase ( ) Decrease ( ) Stable

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