COMSATS University Islamabad (SWL)

Assignment
Report on Some Company’s Introduction,
Recruitment and Selection

Submitted To:
Sir Ali
Submitted By:
Name: Usman Haziq
Roll Number: FA16BCS161C
Subject: HRM
Department: BSCS
Semester: 8th
Session: 2016-2020
Question#1: Report on some Multi-National companies
introduction, recruitment and selection?
Answer: Three Multi-National companies are
(a) Pepsi
(b) Coca-Cola
(c) Nestle

Introduction:
(a) Pepsi: In 1893, Caleb Bradham a young pharmacist begins experimenting with
many different soft drink concoctions. He created himself refreshing drink called
Brad’s Drink made of carbonated water, sugar, vanilla rare oils, PepsiCo and cola
nuts. This Brad’s Drink was later renamed PepsiCo Cola after the PepsiCo and cola
nuts used in the recipe. On August 28, 1898 Pepsi Cola receives its first logo. First
Pepsi cola company was introduced in 1902. The market in Pakistan is surely
dominated by Pepsi. It has proven itself to be No. 1 soft drink in Pakistan. Now a
days Pepsi is recognized as Pakistan National Drink. Various products in Pakistan
market are Pepsi Cola, Marinda, 7up, Mountain Dew, Diet 7up, Diet Pepsi, Lays,
Kurkure, Aquafina, Pepsi twist, Slice juices.
Mission Statement: To be the world’s premier consumer products company
focused on convenient foods and beverages. We seek to produce healthy financial
rewards to investors as we provide opportunities for growth and enrichment to our
employees, our business partners and the communities in which we operate.
Vision Statement: “To be the world’s best beverage company.”
(b) Coca-Cola: A product which was destined to become the world’s biggest brand.
Coca cola was first made in Atlanta, Georgia, on May 8,1886, when Dr. Jhon Stith
Pemberton, a local pharmacist produced the drink. The Coca cola formula and brand
were brought in 1889 by Asa Griggs Candler. It is the one of largest beverage
producing company. It distributes and markets more than 500 non alcoholic brands of
beverages. Its primary business runs around sparkling beverage brands like Coca-
Cola, Diet Coke, Sprite and Fanta. Soon after the country’s independence in1947,
Coca-Cola came to Pakistan in 1953. The Coca-Cola business in Pakistan is a local
business. After the introduction of Coca-Cola, Fanta was introduced in 1965, sprite in
1972, Diet coke and Fanta lemon were in 2001.
Mission Statement: To refresh the world, to inspire moments of optimism and
happiness, to create value and make difference.
Vision Statement: Our vision is to become the outstanding beverage company
leading the market, inspiring people, adding value through excellence.
(c) Nestle: Nestle was founded in 1866 by Henri Nestle and it is today the world’s
biggest food and beverage company. Sales at the end of 2005 were CHF8 bn, with a
net profit of CHF 8 bn. Nestle Employee around 250,000 people from more than 70
countries and have factories or operations in almost every country in the world.
Nestle is today the world’s leading found company, with the 135-year history and
operations in virtually every country in the world. Nestle’s principal assets are not
office buildings, factories or even brands. Rather, it is the fact that they are a global
organization comprised of many nationalities, religions and ethnic background all
working together is one single unifying corporate culture.

Recruitment:
(a) Pepsi: PEPSICO uses both internal and external recruitment. But the priority is
given to the internal if the employee has the capabilities, required by the management
for working on that post.
Internal Methods: PEPSICO usually prefers ‘Job Posting’ in which employees
from within the organization are preferred but if the organization feels that the
 employee is not competent enough then they go for external methods. Such
announcements are made through bulletin boards, memos and internal sources.
External Methods: PEPSICO usually prefers advertising through newspapers,
social media, agencies and their official website for their recruitment purposes. They
give an open invitation to everyone to apply.
Strategies for Recruitment:
o In PEPSICO they surely see qualifications but they also prefer person’s skills,
aptitudes, experience and capabilities.
o What the person was getting (in terms of salary) prior to PEPSICO’S Job.
o Whether person is polished enough to adjust in their environment.
o Whether he/she has required skills and qualification for specific jobs.
(b) Coca-Cola: Any activity carried on the organization with the primary purpose of
identifying and attracting potential employees. It represents the first contact b/w
organization and prospective employees. Coca-Cola recruitment process is well
established 1st of all the company gives ads in newspapers, company website,
institutions etc.
Internal Method: It is recruiting source seeking applicants for positions from
among the ranks of those currently employed. The methods of internal recruitment
are Job posting and employee Referrals.
External Method: It is recruiting source seeking applicants from outside the
organization. The methods of external recruitment are E. Recruitment, Job Fairs and
universities.
Recruitment process:

New Vacancy Position advertises Short listed of CV’s

Probation period Hiring Interviews

Confirmation of services

(c) Nestle: In Nestle recruitment utilizes several outlets internally and externally or an
internal promotional. In most cases company will allow current employees to apply
the position before posting the position externally.
Internal Recruitment: when a position open in an organization, it is typically
posted on the company’s internet and in common areas such as cafeterias, break
rooms etc. If employee is interested in the position, they will submit their resume and
cover letter to human resources and if they qualified, the employee will be scheduled
for an interview with HR and the hiring the manager. Nestle prefer internal
recruitment.
External Recruitment: If no internal candidates are selected for an open
position, the company will post the position externally on internal job brands, local
news papers and ask its employees.

Selection Process:
(a) Pepsi: In PEPSICO selection criteria is based on numerous factors such as
education, health, background and previous experience.
Process:
• The application
• Written exams
• Performance exams
• Specialized testing
• The panel interviews
 • The selection interviews
(b) Coca-Cola: Selection tools at Coca-Cola
• Interview
• Group exercises
• Presentations
• Role plays / situational exercises
However, in most cases a combination of any of the following tools will be used.

(c) Nestle: It is important to hire a right person. In Nestle new employees are
expected to respect the company’s culture and it is required from all employees.

• Employment test
• Psychometric test
• Medical assessment
• Case – study presentation
• Comprehensive interview
• Background investigation
• Job offers

Question#2: Report on my company (Shine Drink).

Answer: Introduction: Shine Drink is one of the largest beverages producing
company. It distributes and markets non-alcoholic brands of
beverages. The Shine Drink Company is the world’s leading manufacturer,
marketer and distributor of non-alcoholic beverages, concentrates and syrups.
The beverages are produced locally, providing employment to Pakistani citizens,
and the product range and marketing reflect Pakistani tastes and lifestyle. SHINE
is proud to provided good quality drinks.
With Shine drink’s introduction, the following products of the company came
along:
▪ Orango
▪ Lamonia
Vision Statement:

▪ People: Be a great place to work where people are inspired to be the best,
they can be.
▪ Portfolio: Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people's desires and needs.
▪ Partners: Nurture a winning network of customers and suppliers, together
we create mutual, enduring value.
▪ Planet: Be a responsible citizen that makes a difference by helping build
and support sustainable communities.
▪ Profit: Maximize long-term return to shareowners while being mindful of
our overall responsibilities.
▪ Productivity: Be a highly effective, lean and fast-moving organization.
 • Develop rules and procedures.
• Provide recruiting services & support.
• Recruitment & Selection
• Training & Development
• Compensation & Benefits
• Employee Relations
• Manages the performance appraisal and feedback forms.
• Employee loyalty
• Employee satisfaction
• Quality Work
• Productivity
• Good Will

Job analysis is divided into 2 processes they are:

1. Job description: A list of job duties, responsibilities, reporting
relationship, working conditions and supervisory responsibilities.
2. Job specification: A list of a job’s human requirement that is
requisites education, skills, personality, and so on-other product of a job
analysis.
Recruitment: It takes a special sort of person to come and work
at SHINE Drink Pakistan. That's why, when selecting candidates, they look
for a set of interrelated characteristics encompassing two key areas knowledge
and motivation.

It is recruiting source seeking applicants for positions

from among the ranks of those currently employed. The methods of internal
recruitment is Job Posting & Employee Referrals.

Advantages Disadvantages
• Better assessment of candidates • Creates vacancies

• Reduces training time • Stifles diversity

• Faster & Cheaper • Insufficient supply of candidates

• Motivates employees
• High Performance Work System
characteristic

It is recruiting source seeking applicants for

positions from outside the organization. The methods of external
recruitment are E-Recruitment, Job Fairs and Universities.

Advantages Disadvantages
• Increases diversity • expensive

• Facilitates growth • slower

• Shortens training time • less reliable data

• A theory that you get new/novel • stifles upward movement of

problem solving personnel
 Recruitment Process: Their recruitment process is well established first
of all they give ads, company website, institutions job fair etc. Once they
receive an application form, candidates with required documents and CV.

New Vacancy Position Advertise Short Listing of

CV’s

Probation Period Hiring Interview

Conformation of
Services

Selection: The process of choosing individuals who have relevant

qualifications to fill existing or projected job openings.
Tools:
1. Interview:
The interview is designed to reveal more about you and your experiences.
They will ask for examples of how you behaved in different situations,
maybe at school, university, a club, at home or in previous jobs.
2. Presentations:
Presentations give the chance to show your ability to communicate to a
group of people on a specific topic. You may be given a topic in advance
or on the day.
3. Role Plays/Situational Exercises:
Designed to assess how you react in certain situations, these help to
highlight particular skills and how well you’re suited for a position. They
may be given facts and figures to review, or a report to complete, they
may also have an assessor acting as a customer or employee to simulate
a situation that could occur in the workplace.
Selection process:

Screening Aptitude Test

Job Offer Interview

Rejection