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Research Proposal For Cloth Bags

This research proposal aims to study the market potential for cloth bags in Kerala as single-use plastics are banned from January 2020. The proposal outlines specifications for high-quality cloth bags and objectives of reducing plastic usage, saving the environment, and providing value. A market segment of daily shop customers is identified. The research design involves collecting customer demand data through online and manual surveys of 150 people using a 5-point Likert scale questionnaire. Data analysis will use descriptive methods and percentage analysis. The total cost is estimated to be 2 lakhs rupees.

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Jithin
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279 views2 pages

Research Proposal For Cloth Bags

This research proposal aims to study the market potential for cloth bags in Kerala as single-use plastics are banned from January 2020. The proposal outlines specifications for high-quality cloth bags and objectives of reducing plastic usage, saving the environment, and providing value. A market segment of daily shop customers is identified. The research design involves collecting customer demand data through online and manual surveys of 150 people using a 5-point Likert scale questionnaire. Data analysis will use descriptive methods and percentage analysis. The total cost is estimated to be 2 lakhs rupees.

Uploaded by

Jithin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Research proposal for Cloth Bags

Background: As we all know, the onetime usable plastic materials are banned in Kerala from
January 1st 2020. There is no scope of plastic covers in the shops and usage in public places. It
created a huge market for the startups to enter into the new era of Cloth bags in reasonable
price.
Specifications:

 Best stitching.
 Soft handle.
 Wider.
Objective:

 To reduce the usage of plastics.


 To save the environment from soil pollution by throwing after use of the plastics.
 To provide our bags are ecological it is because they are at 100% natural.
 To give the value for their money that, they are spending.
Features:

 Reusable.
 Environmentally friendly.
 Do not require maintenance.
 100% bio-degradable and recyclable.
 Cost effective and cheaper than plastic and paper bags.
 Strong and can carry more weight as compared to promotional carry bags.
 Durable and long lasting, not easy to tear like Plastic and Paper bags do.
 Jute has good insulating and antistatic properties, low thermal conductivity and a
moderate moisture regain.

Market segment:

 For every customers and especially for daily customers those who are buying products
from shops.
Approach to the problem:

 Rules and Guidelines from the Government.


 Saves nature for the future.
Research design:
Collecting the demand of product from daily customers of shops.
Method of the administering the research instrument: Google form and Manual Survey.
Scaling technique – The researcher is planning to use five-point Likert scale.
Nature of the questionnaire: closed ended questionnaire is being used for this research, 10
demographic questions in part 1 and 10 questions about the buying behavior of the customer.
Sample plan and size – To meet the customers from the cities.
Data collection: Interview, Schedules, Issuing questionnaire to 150 peoples in the targeted
market
Data analysis:

 Descriptive method.
 Percentage analysis.
Cost of the proposal: 2Lakhs
Appendix: Approval from government for new schemes, questionnaire.

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