Topline KPI

Unit 11-Nov 12-Dec

Sales EUR 1,000,000 2,000,000
Ticket EUR 50 50
Covnersion % 2.0% 2.0%
Traffic # 1,000,000 2,000,000

Traffic plan

Multiplier of CR 2.2 Multiplier 5.5

Multiplier of basket size 2.5 12.12
Decrease of efficiency on spending 10%

Traffic Revenue
Channel 31-Oct 11-Nov 12-Dec 11-Nov 12-Dec 31-Oct 11-Nov
SEM 69,410 92,084 184,168 33% 165% 12,535 58,147
GDN 22,232 33,343 66,686 50% 200% 2,742 12,116
Local diplays 99,370 153,061 382,653 54% 285% 12,569 76,017
Desktop 99,370 153,061 382,653 54% 285% 12,569 76,017
Mobile 0 0 0 0% 0% 0 0
Affilate program 100,598 113,115 147,050 12% 46% 16,173 118,867
Local affiliate 49,890 45,090 67,635 -10% 36% 4,868 58,528
regional affiliate 52,832 68,025 102,038 29% 93% 11,305 60,339
FB 20,718 61,991 123,982 199% 498% 5,120 28,158
FB CPC 2,954 2,389 4,778 -19% 62% 953 1,013
FB Fanpage 12,735 42,830 85,660 236% 573% 2,813 18,408
FB PA 5,030 16,772 33,544 233% 567% 1,354 8,737
Others 21,977 65,965 98,948 200% 350% 585 18,819
Total paid 309,603 519,559 1,003,486 68% 93% 49,724 312,124
Organic search 23,516 36,947 51,726 57% 120% 5,699 53,202
Direct 58,133 110,417 220,834 90% 280% 23,612 273,791
Referal 21,871 32,781 65,562 50% 200% 8,702 42,880
Email 11,141 14,363 22,981 29% 106% 5,602 48,956
Line 3,391 8,259 57,813 144% 1605% 512 1,912
Zalo 584 1,131 12,441 94% 2030% 0 580
Total non-paid 118,636 203,898 431,357 72% 264% 44,127 421,321
Grand Total 428,239 723,457 1,434,842 69% 235% 93,851 733,445
 spending CiR
12-Dec 11-Nov 12-Dec 31-Oct 11-Nov 12-Dec 11-Nov 12-Dec 31-Oct
126,524 364% 909% 5,139 12,524 14,486 144% 182% 41%
32,892 342% 1100% 1,376 5,992 4,402 336% 220% 50%
209,637 505% 1568% 5,601 11,503 23,165 105% 314% 45%
209,637 505% 1568% 5,601 11,503 23,165 105% 314% 45%
0 0% 0% 0 0 0 0% 0% 0%
83,608 635% 417% 3,558 19,321 7,016 443% 97% 22%
14,392 1102% 196% 295 4,768 410 1518% 39% 6%
69,216 434% 512% 3,263 14,553 6,606 346% 102% 29%
139,170 450% 2618% 2,925 16,619 19,653 468% 572% 57%
4,192 6% 340% 291 548 489 88% 68% 31%
91,394 555% 3150% 1,641 9,585 11,981 484% 630% 58%
43,583 545% 3118% 993 6,486 7,183 553% 624% 73%
11,844 3120% 1926% 1,394 7,188 6,765 416% 385% 239%
603,674 528% 1114% 19,993 73,148 75,487 266% 278% 40%
43,297 834% 660% 0 0 0 #DIV/0! 132% 0%
387,074 1060% 1539% 0 0 20,000 #DIV/0! 308% 0%
104,314 393% 1099% 0 10,000 20,000 #DIV/0! 220% 0%
38,344 774% 584% 0 0 0 #DIV/0! 117% 0%
45,715 273% 8828% 0 0 0 #DIV/0! 1766% 0%
0 #DIV/0! 11167% 0 0 0 #DIV/0! 2233% #DIV/0!
618,744 855% 1302% 0 10,000 40,000 #DIV/0! #DIV/0! 0%
1,222,418 682% 1203% 19,993 83,148 115,487 316% 478% 21%
11-Nov 12-Dec 11-Nov 12-Dec Traffic vs 11.11
22% 11.4% -47% -72.1% 100%
49% 13.4% -1% -73.3% 100%
15% 11.1% -66% -75.2% 150%
15% 11.1% -66% -75.2% 150%
0% 0% 0% N/A 0%
16% 8.4% -26% -61.9% 30%
8% 2.8% 35% -52.9% 50%
24% 9.5% -16% -66.9% 50%
59% 14.1% 3% -75.3% 100%
54% 11.7% 77% -61.8% 100%
52% 13.1% -11% -77.5% 100%
74% 16.5% 1% -77.5% 100%
38% 57.1% -84% -76.1% 50%
23% 12.5% -42% -68.9%
0% 0.0% #DIV/0! N/A 40%
0% 5.2% #DIV/0! N/A 100%
23% 19.2% #DIV/0! N/A 100%
0% 0.0% #DIV/0! N/A 60%
0% 0.0% #DIV/0! N/A 600%
0% #DIV/0! #DIV/0! N/A 1000%
2% 6.5% #DIV/0! N/A
11% 9.4% -47% -55.7%
Note
Optimize A LOT!
Optimize A LOT!
Commit inventories from all networks!

Need to explore all potential, including CPC on CoCCoC homepage

Optimize A LOT!
Optimize A LOT!
Optimize A LOT!

Big time PR and 2 TVC campaigns

Need to launch "lucky draw", sticker initiative here

Need to launch Sticky message before
Workplan
1. Local display
A. Negotiate to get inventory commitment from all biggest ads
networks
Admarket
Eclick
Novaad
Netlink
CPX
ADX
Paragon
Galaxy
Vietnamnet
24h
Ureka
Vatgia
Blueseed
Microad
Ambient

B. Book banner on all the biggest publishers / portal

Vnexpress.net

ngoisao.net
24h.com.vn
kenh14.vn
dantri.com.vn
www.tinmoi.vn
news.zing.vn
mp3.zing.vn
baomoi.com
vietnamnet.vn
go.vn
haivl.com
soha.vn
www.yan.vn
docbao.vn
tuoitre.vn
thanhnien.com.vn
tailieu.vn
bongda.com.vn
ringring.vn
nld.com.vn
vov.vn
docbao.com.vn
vtc.vn
giadinh.net.vn
hayhaytv.vn
hdviet.com
infonet.vn
 afamily.vn
nguoiduatin.vn
tinmoi.vn
www.doisongphapluat.com
news.ringring.vn
thethao247.vn
enbac.com
laodong.com.vn
www.tienphong.vn
genk.vn

C. Explore more CPC option

CPC on video ads

CPC on Yahoo check in page

2. Affiliate
A. Communication plan to increase commission and commite
inventories
Communication plan for top affiliate
Communication plan for increase in referral comm
Secure commitement

B. Invididual KAM plan to achieve above for top affiliate

Coccoc.vn

RE - DealPly
VN_ La Ban
337 Technology Limited
Bacdau
Firstofferz
sosanhgia
Ali
VN_Kenh 60
Readyplanet Co.
Websosanh.vn
VN - Coccoc/ CMW
VN - Price Data Asia Pte Ltd
VN_Bao Dien Tu VTC News
RE - MainADV srl
VN - magiamgia.info
Ralf Ahman
TH - Best Deals
VN_Viet Long
VN- Cty CP Dau Tu VIC

C. Finalize KAM approach on all type of offers

Display banners
Datafeed
Deeplinks
 Newsletter to subsribers

3. Mobile
A. CGV
Reach agreement on how many tickets can be purchased at the
discounted price
Meeting with CGV to determine the process of distributing movie
vouchers to users
Finalize plan (logistic cost to be included)

B. Galaxy Note 4 giveaway - 11/11 Competition

Detailed plan for win-win partnership with Samsung with clear
benefits for both sides
Values offered for Galaxy Gift users
Values offered for Lazada customers
Branding purpose for Galaxy Note 4 with support from Lazada's
Mar channels
Finalize campaign schedule and plans

C. Zalo
Push to finalize the "Big plan"
Create alternative plan to push increase of follower base
Create plan and seal contract for Zalo affiliate

D. Line
Increase scope of "bidding game"
Push to have sticker for Line
Finalize plan to do "lucky chance"

E. Viber
Meeting with Viber

Prepare plan to welcome Lazada Public Chat to be launch on Nov

2nd

Optimise deals to push on Viber after Public Chat is launched

Track performance of deals and adjust to improve deal
performance
Work with Viber team to define exclusive campaign for Viber
users

F. Samsung
Create a new plan to push sales on Galaxy Gift

G. UC Browser
Perform analysis on UC's user behaviour
Request graphics for UC voucher, 150k for order from 600k
Optimise what we can get out of UCB

Create a new plan to push sales

Explore CPS option
3. Facebook
A. Monipla
Communicate with Monipla our plan
Finalize engagement program
Derive final plan to engage Monipla customer base

A. Bubble marketing
Communicate with Bubble our plan
Finalize engagement program
Derive final plan to engage Buble customer base

B. Ogilvy Facebook initiative (TBD)

Initiative 1 TBD
Initiative 2 TBD
Initiative 3 TBD

4. PR plan
A. Media buying
Derive schedule for media buy
Engage Ogilvy for content writing
Book media for 12.12
Release Date

C. Ambassadors / Influencers program

Finalize the list of influencers - need to go to 300
Derive the action plan for each of the influencers
Finalize action plan timeline
Monitor effectiveness

D. Viral clip
Finalize plan / cost for viral clip
Finalize action plan timeline
Production
Lazada Review
Production Team to revise
Release Date
Monitor effectiveness

5. Sponsorship from partners

Finalize sponsorship trackers

Finalize sponsorship list
Coordinate with PR team to fullfill sponsorship benefite
Output

Commitment and % of increase in inventories

Commitment and % of increase in inventories
Commitment and % of increase in inventories
Commitment and % of increase in inventories
Commitment and % of increase in inventories
Commitment and % of increase in inventories
Commitment and % of increase in inventories
Commitment and % of increase in inventories
Commitment and % of increase in inventories
Commitment and % of increase in inventories
Commitment and % of increase in inventories
Commitment and % of increase in inventories
Commitment and % of increase in inventories
Commitment and % of increase in inventories
Commitment and % of increase in inventories

Rate card and detail banner positions

Rate card and detail banner positions

Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions
Rate card and detail banner positions

Talk to partner to uderstand potential increase click on home page

Talk to partner to uderstand potential increase click on home page

Plan in excel with clear action step

Calendar and check list to see who commit
Calendar and check list to see who commit

Concrete plan with action step for individual affiliate

Concrete plan with action step for individual affiliate

Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate
Concrete plan with action step for individual affiliate

Written doc on how to better deal with this type of affiliate

Written doc on how to better deal with this type of affiliate
Written doc on how to better deal with this type of affiliate
Written doc on how to better deal with this type of affiliate

Contract plan to be finalized EOM

Good process with minimal risk with cost efficiency

Get approval from Samsung to get the free phone

Voucher plan
Voucher plan
Plan to work with other channels (FB, PR, Local Ads, etc.)

3k USD investment first

New plan to increase followers

Further detailed plan

Get an understanding on how Public chat works for LZD best leverage

Detailed action plan to work with Viber with clear objectives/goals/next

steps.
Budget Plan
Good SKU/Campaign to be run on Viber
Performance tracking gdoc for mobile

Plan with less voucher driven, more special discount SKUs

Bestselling items on UC, average basket size

Voucher banner on UC's hot deal page
Detailed action plan to work with UCB with clear ojectives/goals/next
steps. Budget Plan if needed.
Plan with better branding + deals driven
Deal to be finalized
Duc's Comment

16-Nov
17-Nov
18-Nov
19-Nov
20-Nov
21-Nov
22-Nov
23-Nov
24-Nov
25-Nov
PIC
Hanh

We need to find more ads networks here

What are the potential ones for mobiles?

Trung
Please consult Tram from PR team for rate card
also
Please talk to Affiliate team to get advice rom this

Please contact regional team (Aurelien, Baptiste

to see how done previously)

Duyen

Nga
Please devide these affiliate into type of offer then
create the plan accordingly
 Danielle
Mai

Please make sure we push to have logistics cost

incorporated

Thuan/Mai

Mai

Thuan
Need meeting here

Thuan

Thuan

Mai
TA

Tram

Lan
26-Nov
27-Nov
28-Nov
29-Nov
30-Nov
1-Dec
2-Dec
3-Dec
4-Dec
5-Dec
6-Dec
7-Dec
8-Dec
9-Dec
10-Dec
11-Dec
12-Dec
13-Dec
14-Dec
15-Dec
16-Dec
17-Dec
18-Dec
19-Dec
20-Dec
21-Dec
22-Dec
23-Dec
24-Dec
25-Dec
26-Dec
27-Dec
28-Dec
29-Dec
30-Dec
31-Dec
1-Jan
2-Jan
3-Jan
4-Jan
5-Jan
6-Jan
7-Jan
8-Jan
9-Jan
10-Jan
11-Jan
12-Jan
 OVERALL PR ACTIVITIES
No. Items Cost KPI
1 Sheet media buying $ 18,235.63 70 advertorials
2 KOLs $ 11,524.01 0.02 Cost/Interaction
3 Flyer $ 70.00 2000 flyers

Total $ 29,829.64
 Note

Press Conference + University

No. Publication Type of coverage Tier
1 Vnexpress.net Online 1
2 Thanhnien.com.vn Online 1
3 Dantri.com.vn Online 1
4 tuoitre.com.vn Online 1
5 Zing.vn Online 1
6 kenh14.vn Online 1
7 24.com.vn Online 1
8 Dep.com.vn Online 1
9 eva.vn Online 1
10 afamily.vn Online 1
11 www.webtretho.com Online 1
12 baoduhoc Online 1
13 www.phununet.com Online 1
14 www.tinhte.vn Online 1
15 vtc.com.vn Online 1
16 laodong.com.vn Online 1
17 tiepthigiadinh.com.vn Online 1
18 camnanggiadinh.com.vn Online 1
19 bizzaviet.com Online 1
20 tinmoi.vn Online 1
21 saoonline Online 1
22 docbao.vn Online 1
23 ngoisao.vn Online 1
24 giadinhnet Online 1
25 Thethaovanhoa.vn Online 1
26 svvn.com Online 1
27 yeutretho.com Online 1
28 kienthucgiadinh Online 1
29 soha Online 1
30 infonet.vn Online 1
31 ictnews.vn Online 1
32 baodautu.vn Online 1
33 megafun.vn Online 1
34 cafebiz.vn Online 1
35 cafef.vn Online 1
36 giaoduc.edu.vn Online 1
37 tienphong.vn Online 1
38 phunutoday.vn Online 1
39 sinhvienit.net Online 1
40 danviet.vn Online 1
41 thanhnienviet.vn Online 1
42 vov.vn Online 1
43 Vietnamplus.vn Online 1
44 vietbao.vn Online 1
45 genk.vn Online 1
46 Laodong Print 1
47 Tạp chí Tiếp thị gia đình Print 1
48 Tạp chí Cẩm nang mua sắm Print 1
49 Tạp chí Thế giới gia đình Print 1
50 Sài Gòn Tiếp Thị Print 1
51 Sài Gòn Giải phóng Print 1
52 tiền phong Print 1
53 Tuổi trẻ Print 1
54 Thanh niên Print 1
55 Thế giới văn hoá Print 1
56 Người lao động Print 1
57 Hire freelancer to write PR articles
58 Hire freelancer (Journalist who has good in writing skill) to write PR articles

Thursday Friday
No. Publishers 12/4/2014 12/5/2014
1 Vnexpress.net
2 Thanhnien.com.vn
3 Dantri.com.vn
4 tuoitre.com.vn
5 Zing.vn
6 kenh14.vn
7 24.com.vn
8 Dep.com.vn
9 eva.vn
10 afamily.vn
11 www.webtretho.com
12 baoduhoc
13 www.phununet.com
14 www.tinhte.vn
15 vtc.com.vn
16 laodong.com.vn
17 tiepthigiadinh.com.vn
18 camnanggiadinh.com.vn
19 bizzaviet.com
20 tinmoi.vn
21 saoonline
22 docbao.vn
23 ngoisao.vn
24 giadinhnet
25 Thethaovanhoa.vn
26 svvn.com
27 yeutretho.com
28 kienthucgiadinh
29 soha
30 infonet.vn
31 ictnews.vn
32 baodautu.vn
33 megafun.vn
34 cafebiz.vn
35 cafef.vn
36 giaoduc.edu.vn
37 tienphong.vn
38 phunutoday.vn
39 sinhvienit.net
40 danviet.vn
41 thanhnienviet.vn
42 vov.vn
43 Vietnamplus.vn
44 vietbao.vn
45 genk.vn
46 Laodong
47 Tạp chí Tiếp thị gia đình
48 Tạp chí Cẩm nang mua sắm
49 Tạp chí Thế giới gia đình
50 Sài Gòn Tiếp Thị
51 Sài Gòn Giải phóng
52 tiền phong
53 Tuổi trẻ
54 Thanh niên
55 Thế giới văn hoá
56 Người lao động
 PR QUOTATION
PERIOD: 01/11/2014 - 12/12/2014
Cost/ article Quantity Discount Cost/article VAT
VND 30,000,000 1 18% VND 24,600,000 VND 2,460,000
VND 18,000,000 1 15% VND 15,300,000 VND 1,530,000
VND 0 1 23% VND 0 VND 0
VND 8,000,000 1 15% VND 6,800,000 VND 680,000
VND 1,500,000 2 0% VND 3,000,000 VND 300,000
VND 6,000,000 1 18% VND 4,920,000 VND 492,000
VND 2,000,000 2 25% VND 3,000,000 VND 300,000
VND 3,000,000 1 8% VND 2,760,000 VND 276,000
VND 2,500,000 2 25% VND 3,750,000 VND 375,000
VND 3,000,000 2 18% VND 4,920,000 VND 492,000
VND 5,500,000 1 15% VND 4,675,000 VND 467,500
VND 0 1 13% VND 0 VND 0
VND 3,200,000 2 27% VND 4,672,000 VND 467,200
VND 10,000,000 2 18% VND 16,400,000 VND 1,640,000
VND 1,500,000 2 5% VND 2,850,000 VND 285,000
VND 4,000,000 1 12% VND 3,520,000 VND 352,000
VND 1,000,000 2 0% VND 2,000,000 VND 200,000
VND 1,000,000 1 0% VND 1,000,000 VND 100,000
VND 0 1 0% VND 0 VND 0
VND 0 1 VND 0 VND 0
VND 0 1 VND 0 VND 0
VND 0 1 VND 0 VND 0
VND 5,000,000 1 5% VND 4,750,000 VND 475,000
VND 4,000,000 2 27% VND 5,840,000 VND 584,000
VND 2,500,000 1 10% VND 2,250,000 VND 225,000
VND 2,500,000 1 25% VND 1,875,000 VND 187,500
VND 1,500,000 1 10% VND 1,350,000 VND 135,000
VND 1,000,000 1 0% VND 1,500,000 VND 150,000
VND 3,000,000 1 18% VND 2,460,000 VND 246,000
VND 400,000 2 0% VND 800,000 VND 80,000
VND 4,000,000 1 20% VND 3,200,000 VND 320,000
VND 2,000,000 2 25% VND 3,000,000 VND 300,000
VND 800,000 1 5% VND 760,000 VND 76,000
VND 6,000,000 1 18% VND 4,920,000 VND 492,000
VND 8,000,000 1 18% VND 6,560,000 VND 656,000
VND 3,000,000 1 5% VND 2,850,000 VND 285,000
VND 5,000,000 2 25% VND 7,500,000 VND 750,000
VND 3,000,000 1 25% VND 2,250,000 VND 225,000
VND 2,000,000 2 30% VND 2,800,000 VND 280,000
VND 2,000,000 1 0% VND 2,000,000 VND 200,000
VND 3,000,000 1 5% VND 2,850,000 VND 285,000
VND 5,000,000 1 10% VND 4,500,000 VND 450,000
VND 3,000,000 1 10% VND 2,700,000 VND 270,000
VND 5,000,000 1 10% VND 4,500,000 VND 450,000
VND 4,000,000 2 18% VND 6,560,000 VND 656,000
VND 18,480,000 1 8% VND 17,001,600 VND 1,700,160
VND 45,000,000 1 36% VND 28,800,000 VND 2,880,000
VND 21,500,000 1 35% VND 13,975,000 VND 1,397,500
VND 21,000,000 1 10% VND 18,900,000 VND 1,890,000
VND 16,500,000 1 8% VND 15,180,000 VND 1,518,000
VND 0 1 VND 0 VND 0
VND 10,000,000 1 10% VND 9,000,000 VND 900,000
VND 17,000,000 1 7% VND 15,810,000 VND 1,581,000
VND 15,500,000 1 7% VND 14,415,000 VND 1,441,500
VND 19,000,000 1 35% VND 12,350,000 VND 1,235,000
VND 4,500,000 1 10% VND 4,050,000 VND 405,000
VND 300,000 50 VND 15,000,000 VND 1,500,000
VND 500,000 20 VND 10,000,000 VND 1,000,000
70 Total

RELEASE SCHEDULE
Saturday Sunday Monday Tuesday Wednesday
12/6/2014 12/7/2014 12/8/2014 12/9/2014 12/10/2014
 Total Cost (After discount) Note
VND 27,060,000 USD 1,258.6 Main Page/ Business
VND 16,830,000 USD 782.8 Main Page
VND 0 USD 0.0 Main Page
VND 7,480,000 USD 347.9 Main Page
VND 3,300,000 USD 153.5 Main Page
VND 5,412,000 USD 251.7 Main Page
VND 3,300,000 USD 153.5 Main Page
VND 3,036,000 USD 141.2 Main Page
VND 4,125,000 USD 191.9 Main Page
VND 5,412,000 USD 251.7 Main Page
VND 5,142,500 USD 239.2 Main Page
VND 0 USD 0.0 Main Page
VND 5,139,200 USD 239.0 Main Page
VND 18,040,000 USD 839.1 Main Page
VND 3,135,000 USD 145.8 Main Page
VND 3,872,000 USD 180.1 Main Page
VND 2,200,000 USD 102.3 Main Page
VND 1,100,000 USD 51.2 Main Page
VND 0 USD 0.0 Main Page
VND 0 USD 0.0 Main Page
VND 0 USD 0.0 Main Page
VND 0 USD 0.0 Main Page
VND 5,225,000 USD 243.0 Main Page
VND 6,424,000 USD 298.8 Main Page
VND 2,475,000 USD 115.1 Main Page
VND 2,062,500 USD 95.9 Main Page
VND 1,485,000 USD 69.1 Main Page
VND 1,650,000 USD 76.7 Main Page
VND 2,706,000 USD 125.9 Main Page
VND 880,000 USD 40.9 Main Page
VND 3,520,000 USD 163.7 Main Page
VND 3,300,000 USD 153.5 Main Page
VND 836,000 USD 38.9 Main Page
VND 5,412,000 USD 251.7 Main Page
VND 7,216,000 USD 335.6 Main Page/ Doanh nghiệp
VND 3,135,000 USD 145.8 Main Page/ Doanh nghiệp
VND 8,250,000 USD 383.7 Main Page
VND 2,475,000 USD 115.1 Main Page
VND 3,080,000 USD 143.3 Main Page
 VND 2,200,000 USD 102.3 Main Page
VND 3,135,000 USD 145.8 Main Page
VND 4,950,000 USD 230.2 Main Page
VND 2,970,000 USD 138.1 Main Page
VND 4,950,000 USD 230.2 Main Page
VND 7,216,000 USD 335.6 Main Page
VND 18,701,760 USD 869.8 1/2 page
VND 31,680,000 USD 1,473.5 1/2 trang đứng ( 1-3 kì) 100x270
VND 15,372,500 USD 715.0 1/2 trang ngang ( trang trong 200x125)
VND 20,790,000 1/2 trang ngang ( 210x130)
USD 967.0
VND 16,698,000 USD 776.7 1/2 Color Page
VND 0 USD 0.0
VND 9,900,000 USD 460.5 1/4 Color page
VND 17,391,000 USD 808.9 1/4 Color Page
VND 15,856,500 USD 737.5 1/4 Color Page
VND 13,585,000 USD 631.9 1/2 Page
VND 4,455,000 USD 207.2 1/4 Color Page
VND 16,500,000 USD 767.4 Main Page
VND 11,000,000 USD 511.6
VND 392,065,960.00 USD 18,235.6

Thursday Friday
12/11/2014 12/12/2014
 ESTIMATE COST FOR KOLS
I. Overview
No. Agency Items Quantity
A Ogilvy
4 KOLs (hot profiles, tier 1) 4
B. Bubble Marketing
250 KOLs 250
5 KOLs (hot profiles) 5
Concept planning
Master Content Outline
Management fee

Total 259

Reach assumption
II. KPI

No. Items Link FB friend

A. From Ogilvy (tier 1,2) 13,536

1 Cu Trí https://www.facebook.com/tritroc?fref=ufi 4,975
2 Phuc Nguyen https://www.facebook.com/mr.phucnguyen?fref=ufi 4,162
3 Phan Anh https://www.facebook.com/phananhmc -
4 Pham Quynh Anh https://www.facebook.com/phamquynhanh2408 4,399
B. From Bubble 2,507,461
1 From Bubble (tier 1,2)
1 Sĩ Thanh https://www.facebook.com/SiThanh1012?fref=ts -
2 Võ Ngọc Trai https://www.facebook.com/vo.n.trai?fref=pb&hc_location=friend -
3 Diễm My https://www.facebook.com/Diemmy9x?fref=ts -
4 Đàm Phương Linh https://www.facebook.com/profile.php?id=1508021259&fref=ts -
5 Phạm Trần Thanh Duy https://www.facebook.com/pttduy?fref=pb&hc_location=friends_ -
2 From Bubble (tier 3) 2,507,461
a MOMs 432,991
1 Thường Nga https://www.facebook.com/thuong.nga.5 4,216
2 Lê Thị Phượng https://www.facebook.com/thanhphuong82?fref=tl_fr_box&pnref= 3,721
3 Thanh Huyền https://www.facebook.com/thanhhuyen.bgvn 4,544
4 Hoàng Hồng Nhung https://www.facebook.com/me.baobao.54?fref=ts 4,194
5 Meomeo Cy https://www.facebook.com/haiyen.luu.52?fref=ts 4,293
6 Đào Kim Dung https://www.facebook.com/kimdungdao85 4963
7 Lợi Ngô https://www.facebook.com/loi.ngo.12914?fref=ts 65844
8 Đinh Hà https://www.facebook.com/Tom.va.rerry?fref=ts 4679
9 Magnolia Nguyen https://www.facebook.com/ngoclan.nguyen?fref=ts 4981
10 QuyHang Lam https://www.facebook.com/quyhang.lam 3798
11 Hien Nguyen Ngoc https://www.facebook.com/lucy.nguyen.5680 4700
12 Ba Nguyen Khang https://www.facebook.com/banguyenkhang 1000
13 Lê Thanh Tuyền https://www.facebook.com/lethanh.tuyen.96 4569
14 Trần Phương Anh https://www.facebook.com/tranphuonganh1979 4833
15 Nhim HaLinh https://www.facebook.com/NhimHaLinh 4108
16 Do Nga https://www.facebook.com/donga0510?fref=ts 4353
17 Huyen Tom https://www.facebook.com/HuyenTom09?fref=ts 4310
18 Nguyễn Thị Hồng Thắm https://www.facebook.com/nguyenthamnb 4089
19 Nguyễn Hữu Tuyết Viên https://www.facebook.com/emkolathienthan 3978
20 Nguyễn Quang Hưng https://www.facebook.com/qhqh123439 1400
21 Thúy Nguyễn https://www.facebook.com/thuy.nguyen.9634 4696
22 em nghé https://www.facebook.com/em.nghe 4931
23 Huệ Linh Linh Nhi https://www.facebook.com/nguyen.chihuong.3 4261
24 Phạm Hoàng Giang https://www.facebook.com/bogia.boptroc?fref=ts 1991
25 Sumo love https://www.facebook.com/thuan.nguyenbach?fref=ts 1063
26 Gia Linh https://www.facebook.com/golden.lion.528?fref=ts 2648
27 Jelly Nguyen https://www.facebook.com/jelly.nguyen.8?fref=ts 4587
28 Phan Thanh Huệ https://www.facebook.com/phan.thanhhue?fref=ufi 4482
29 Vũ THị Thu Hiền https://www.facebook.com/vthuhien1985 4500
30 Thoa Trần https://www.facebook.com/Tran.Thoa.3979 2830
31 Mẹ Bé Phát https://www.facebook.com/yen.nguyenhoang.165 3900
32 Gấu Ba https://www.facebook.com/quangtue.chu 1000
33 Lê Tuyết Trinh https://www.facebook.com/letuyettrinh85 4400
34 Phạm Hương https://www.facebook.com/bien.rang 4900
35 Nguyễn Quỳnh Giang https://www.facebook.com/giang.nguyenquynh 4973
36 Hồng Nhung https://www.facebook.com/nhung.in.5 4166
37 Phượng Thanh Mẹ https://www.facebook.com/phuongthanh.me 1281
38 Thuy Hoang https://www.facebook.com/thuy.hoang254?fref=ufi 4072
39 Mzo Pea Mực Sữa https://www.facebook.com/mzopea.mucsua?fref=ts 2000
40 Ngô Thị phương Thanh https://www.facebook.com/ngo.thanh.102 4675
41 Yen Nguyen https://www.facebook.com/profile.php?id=1365971724&fref=ts 4039
42 Liễu Trần https://www.facebook.com/lieu.tran.5836?fref=ts 2282
43 Nguyễn Thụy Viễn Hạ https://www.facebook.com/vienha.nguyenthuy 4852
44 Hoàng Tấn https://www.facebook.com/hoangtan.vo.5?fref=ts 2172
45 Nguyễn Thùy Dung https://www.facebook.com/ty.nguyen.1884 4211
46 Yumi Vu https://www.facebook.com/yumi0185?fref=ts 4032
47 Quang Quang https://www.facebook.com/quang.quang85?fref=ts 2148
48 Lê Thị Phương Hạnh https://www.facebook.com/lethiphuong.hanh 4092
49 Chị Hằng Nga https://www.facebook.com/nga.chihang?fref=ts 1042
50 Nguyễn Thúy Hằng https://www.facebook.com/nguyen.t.hang.7127 5000
51 Mẹ Zin https://facebook.com/mysmallstory 3600
52 Khanh Chip https://facebook.com/hoangkhanhchip 3299
53 Phương Anh Cun https://facebook.com/phuonganh.cun.1 3500
54 Oanh Thị Hoàng Phạm https://www.facebook.com/phamchieunghi 4919
55 Thúy Kiều Lê Thị https://www.facebook.com/katie.kieu.3?fref=ts 4176
56 Huong Meo https://www.facebook.com/huong.meo.353 4113
57 Linh Thùy Lâm https://www.facebook.com/phuongnam.le.39/friends 4156
58 Tuấn Ty https://www.facebook.com/tuan.ty.948?fref=ts 977
59 Song Hoàng https://www.facebook.com/hoanguyen.hoangoanh.9?ref=ts&fref 2082
60 Mẹ Ca Cao https://www.facebook.com/ca.cao.96 4373
61 Minh Hạnh https://www.facebook.com/minh.hanh.79?fref=ts 4089
62 Hien Do https://www.facebook.com/hien.do.9022?fref=ts 3958
63 Lê Thị Lan Anh https://www.facebook.com/nunhi.tinh.5 4200
64 Thành Lê https://www.facebook.com/profile.php?id=100000960710959&fre 1815
65 Phuong Phi https://www.facebook.com/phuong.phi.94?fref=ts 3115
66 Mẹ Rubyiu https://www.facebook.com/binh.kim.549?fref=ts 4000
67 Nguyễn Thị Ngân Hà https://www.facebook.com/ha.nganha.9 4392
68 Nguyễn Thị Mến https://www.facebook.com/mendalat 3596
69 Kiên lê Trung https://www.facebook.com/kien.letrung.3344?fref=ts 3149
70 Tạ Hoàng Ngọc Trâm https://www.facebook.com/sky833989?fref=ufi 4342
71 Nguyễn Thị Thu Nga https://www.facebook.com/Ngachuoi 3262
72 Mai Quynh Nguyen Thi https://www.facebook.com/quynh.mai.9026/friends 4026
73 Nguyễn Hoà https://www.facebook.com/hoaquynhmn 4350
74 Thùy Nhiên Hoàng Thị https://www.facebook.com/hoangthithuynhien?fref=ufi 4952
75 Đinh Khánh An https://www.facebook.com/gdkhanhan?fref=ufi 4525
76 Giang Khánh Hằng https://www.facebook.com/moon.hang.351 4950
77 Nguyễn Hồng Giang https://www.facebook.com/nguyen.honggiang.56 4223
78 Đỗ Thị Hương Giang https://www.facebook.com/minhviethuong?fref=ufi 541
79 Vũ Thị Thanh Huyền https://www.facebook.com/thanhhuyencp121 3225
80 Ut Thanh https://www.facebook.com/ut.thanh.50?fref=ts 3684
81 Nguyễn Trương Tâm Đan https://www.facebook.com/profile.php?id=100006922483880 4070
82 Cúc Thụy Kim Phùng https://m.facebook.com/phung.kimcuc.7?ref=bookmark 4700
83 Đinh Thị Trang Nhung https://www.facebook.com/trang.nhung.1690 4520
84 Mẹ Ku Bin https://www.facebook.com/dinhhonghhn 4912
85 Hai van Hoang https://www.facebook.com/haivan.hoang.5836 3316
86 Trần Thị Hạnh https://www.facebook.com/tthanh1 4899
87 hai công chúa https://www.facebook.com/profile.php?id=100000015780733&fre 4259
88 Nguyễn Khánh Linh https://www.facebook.com/khanhlinh.pham.908?fref=ts 2040
89 Lê Tuyết Trinh https://www.facebook.com/letuyettrinh85 4388
90 Tô Hoà Dung https://www.facebook.com/dung.tohoa 3272
91 Đào Kim Dung https://www.facebook.com/kimdungdao85?fref=ts 4966
92 Hai van Hoang https://www.facebook.com/haivan.hoang.5836 3317
93 trang vo le https://www.facebook.com/trang.vole?fref=ts 4574
94 MeomeoCY https://www.facebook.com/haiyen.luu.52?fref=ts 4290
95 thoa binbin https://www.facebook.com/thoa.binbin?fref=nf&pnref=story 4157
96 Khanh Chip https://www.facebook.com/hoangkhanhchip?fref=ts&ref=br_tf 3295
97 Mẹ Bốp https://www.facebook.com/thanhha.ha.127?fref=ts 1294
98 Bê con https://www.facebook.com/tien.manh.18488?fref=pb_other 1020
99 Gia đình Bắp Ngô https://www.facebook.com/mua.hoabuoi?ref=ts&fref=ts 1091
 100 Trần Thuỵ Yến https://www.facebook.com/tran.thuyyen.7 2311
101 Oanh Thị Hoàng Phạm https://www.facebook.com/phamchieunghi 4912
b FASHION 1,150,830
1 Trần Thị Kim Anh https://www.facebook.com/profile.php?id=740708298&fref=ts -
2 Boong Bi https://www.facebook.com/BoongBi?pnref=friends.search 1,778
3 Pông Chuẩn https://www.facebook.com/pong.chuan?fref=pb&hc_location=fri -
4 Diệp Phúc Trần https://www.facebook.com/diemphuc.tran?fref=pb&hc_location= -
5 Việt Quang Nguyễn https://www.facebook.com/vietinio?fref=pb&hc_location=friends -
6 Trần Phú Cường https://www.facebook.com/tpcstorevn?fref=pb&hc_location=frie -
7 Phước Văn Nguyễn https://www.facebook.com/kim.banhtroinuoc?fref=ts 4999
8 Ber Ton https://www.facebook.com/ber.doll1111?fref=pb&hc_location=fr -
9 Huynh Nu https://www.facebook.com/huynh.nu.9?fref=pb&hc_location=fri -
10 Bobby Nguyen https://www.facebook.com/bobby.nguyen.1004?fref=pb&hc_locat -
11 Thái Kid https://www.facebook.com/nguyenthaiblog?fref=pb&hc_location= -
12 Cyan Nguyễn https://www.facebook.com/cyanmyers?fref=pb&hc_location=frie -
13 Nguyen Hoang Nguyen Phonhttps://www.facebook.com/peter.nguyen.501598?fref=pb&hc_loca -
14 An Nguyen https://www.facebook.com/anpro?fref=pb&hc_location=friends_ -
15 Khải Vũ https://www.facebook.com/khai.vu.14?fref=pb&hc_location=frie -
16 Đỗ Đăng Khoa https://www.facebook.com/kuteo.do?fref=pb&hc_location=frien -
17 Minh Tú https://www.facebook.com/LynkLeo?fref=pb&hc_location=friend -
18 Hoàng Minh Tuấn https://www.facebook.com/TuanHg2012?fref=ts -
19 Huỳnh Diên Minh https://www.facebook.com/minhmeo.minbo?fref=pb&hc_location 3708
20 Võ Ngọc Trường https://www.facebook.com/uygkjgkjgh?fref=pb&hc_location=frie -
21 Berry Ahn https://www.facebook.com/berry.crystal?fref=pb&hc_location=fr -
22 Diệp Bảo Toàn https://www.facebook.com/diep.baotoan?fref=pb&hc_location=fr -
23 Đoàn Minh Mẫn https://www.facebook.com/cutun.kimhyunin?fref=pb&hc_locatio -
24 Đoàn Đình Phúc https://www.facebook.com/hoangtulai.kelvin?fref=pb&hc_location -
25 Thai Kid's https://www.facebook.com/nguyenthaiblog -
c MASS 601,417
1 Hoa Hồng https://www.facebook.com/profile.php?id=100006620852024&fre 2,703
2 Hoàng Minh Tuấn https://www.facebook.com/TuanHg2012?fref=pb&hc_location=fr 0
3 Ta Ra https://www.facebook.com/haiphuong.hnvn?pnref=story 2247
4 Nguyễn Ngọc Bảo Lam https://www.facebook.com/lvlio.hoang 2774
5 Dương Gia Huy https://www.facebook.com/eddie.mcode?fref=ts
6 Huyền Lê https://www.facebook.com/eyanl.0411 4021
7 Thùy Chi https://www.facebook.com/thuychi1986?fref=ts 4193
8 Thu Thảo https://www.facebook.com/profile.php?id=100006240616135&fre 3899
9 Trần Việt Bảo Hoàng https://www.facebook.com/tranhoang.ftu?fref=pb&hc_location=f 4321
10 Hara Là Em https://www.facebook.com/hara.mydiem98?fref=ts 2002
11 Hương Nguyễn https://www.facebook.com/dieubaochan 829
12 Phượng Trần https://www.facebook.com/phuong.tran193 707
13 Pham Anh Dao https://www.facebook.com/anhdaopta 4192
14 Nguyễn Tài Linh https://www.facebook.com/tailinh.nguyen.9?pnref=story 3089
15 Điều Giản Dị https://www.facebook.com/profile.php?id=100007429685698&fre 484
16 Lê Ánh Nghĩa https://www.facebook.com/le.anh.nghia.2112 3256
 17 Nguyễn Phương kute https://www.facebook.com/nhanmayeubaobinh?fref=ts 2517
18 Như Sóc https://www.facebook.com/tranthithu.tran.18 4100
19 Cỏ April https://www.facebook.com/co.april?fref=ufi 1617
20 Hằng Nga Hằng Nga https://www.facebook.com/hangnga.hangnga?fref=ts 4449
21 Trang CHu Thị Thu https://www.facebook.com/trang.chuthithu 2231
22 Sophie Nguyễn https://www.facebook.com/kienthucdohoa 4119
23 Tita Miha https://www.facebook.com/tita.miha 4767
24 Bich Tram https://www.facebook.com/tram.yeubien?fref=ufi 4100
25 Sayuri Sayuri https://www.facebook.com/sayuri.nhoc 2803
26 Linh Mit's https://www.facebook.com/meo.moon.522?fref=ts 3721
27 Thanh Trúc Trúc https://www.facebook.com/nguyenlethanhtruc1989 2700
28 Quynh Nga https://www.facebook.com/quynhnga92 2277
29 Hai Chi https://www.facebook.com/nhoc777 4433
30 Hà Vũ https://www.facebook.com/yenyen.164 4326
31 Vân Trần https://www.facebook.com/linh.mai.14811 4744
32 Diệp Thảo https://www.facebook.com/diep.thao.777?ref=ts&fref=ts
33 Chuộ t Nhắt https://www.facebook.com/tam.nguyen.9421 2182
34 Trang Vo https://www.facebook.com/trang.vo.1238292 3838
35 Phuong Anh Nguyen https://www.facebook.com/s2.PhuongAnh?fref=ts 2997
36 Thùy Phương https://www.facebook.com/Ms.Phuong 3901
37 kiemi pianist https://www.facebook.com/kiemi.pianist?fref=ufi 4880
38 nguyễn hữu anh tú https://www.facebook.com/bubu7742?fref=ts 2293
39 mai linh nhâm https://www.facebook.com/profile.php?id=100003176593371 4320
40 mít tơ khủng long https://www.facebook.com/mitto.khunglonq 4734
41 minh nguyệt https://www.facebook.com/minhnguyet.thkt 2727
42 katy trang https://www.facebook.com/profile.php?id=100004363390562 4999
43 Vũ Trường Giang https://www.facebook.com/tieuvoi1997?fref=ts 4997
44 mỹ duyên doll https://www.facebook.com/vanthimyduyen 4653
45 Phạm Mỹ Hạnh https://www.facebook.com/zenda.pham.54?fref=nf 3010
46 phương dung https://www.facebook.com/dung.phuong.315?fref=ts 4077
47 rin gà ròm https://www.facebook.com/ringarom 4972
48 Thien Trang https://www.facebook.com/nguyenninhthientrang?fref=pb&hc_location=frien
49 Duy Thanh https://www.facebook.com/duy.thanh.9?fref=pb&hc_location=friends_tab
50 Té Voi https://www.facebook.com/tevoi?fref=ts
51 Bighead Chou https://www.facebook.com/bigheadchou?fref=pb&hc_location=friends_tab&pn
52 Duyen Purin https://www.facebook.com/duyen.purin?fref=pb&hc_location=friends_tab&pnre
d TECH 231,246
1 Cu Hiệp https://www.facebook.com/cuhiep 28,030
2 Tuan Lionsg https://www.facebook.com/tuanlionsg2?fref=pb&hc_location=fri 783
3 Nguyen Nhat Thanh https://www.facebook.com/nguyennhatthanh?fref=pb&hc_locatio 3749
4 Lê Mỹ https://www.facebook.com/le.my.313?fref=pb&hc_location=frien 1313
5 Jos Vu https://www.facebook.com/JosVu?fref=pb&hc_location=friends_ 586
6 Mai Triều Nguyên https://www.facebook.com/maitrieunguyen?fref=pb&hc_location 1463
7 Đinh Ngọc Dũng https://www.facebook.com/mrdidu?fref=pb&hc_location=friends 486
8 Duke Pham https://www.facebook.com/dukepham.vn?fref=pb&hc_location=f 3628
 9 Pro-k Đặng Quốc Chương https://www.facebook.com/ChuongProK?fref=pb&hc_location=fri 7197
10 Huynh Phuc Hau https://www.facebook.com/huynhphuchau?fref=pb&hc_location= 2057
11 Hùng Vũ https://www.facebook.com/HungBlues?fref=pb&hc_location=friends_tab
12 Kiều Thanh Tùng https://www.facebook.com/inova.vn?fref=ts
e STUDENT 90,977
1 Khánh Ly https://www.facebook.com/ly.khanh.18400 3,083
2 Bé Kim Anh https://www.facebook.com/kimanh.ruby 1939
3 Dương Phương Anh https://www.facebook.com/phuonganh.duong.75 2950
4 Huyền Nguyễn https://www.facebook.com/aleĐại Họcehap 3237
5 Tiểu Muội https://www.facebook.com/christiana.nguyen.18 3793
6 Hiền Thị Nguyễn https://www.facebook.com/Hienkun2711
7 Tường Thy https://www.facebook.com/Đại HọcuKan.M4L
8 Đặng Huyền https://www.facebook.com/huyenminoz2212
9 Huyền Tây https://www.facebook.com/Huyentay.tay1 2210
10 Nắng VôHình https://www.facebook.com/deocoaiyeu
11 Sophie Phan https://www.facebook.com/sophie.phan277 1976
12 Phạm Huỳnh Vân https://www.facebook.com/huynh.van1 4772
13 Bee Nguyễn https://www.facebook.com/bee.ilu1314
14 Phan Thanh Hà https://www.facebook.com/rita.phan.33 4089
15 Julia Hà Hương https://www.facebook.com/ken.kute.7 3098
16 Chim Én https://www.facebook.com/py.phuong 3988
17 Phượng My https://www.facebook.com/banhbeo1102 4073
18 Na Trịnh https://www.facebook.com/phi.ngu.79 5000
19 Long Nhi https://www.facebook.com/rim.rimrim.73 3543
20 Quỳnh Ben https://www.facebook.com/quynh.ben.1 4598
21 Vuông Vuông https://www.facebook.com/nhi.nhun 2813
22 Na Bé https://www.facebook.com/Nabe.lady 4666
23 Hà Gia Huệ https://www.facebook.com/yu.papi 4074
24 Nghiêm Hoàng Diễm Anh https://www.facebook.com/MiviBaby 5000
25 Trà Nguyễn https://www.facebook.com/strawberry.hihi 4988
26 Mia Thaomy https://www.facebook.com/mia.thaomy 4925
27 Gấu Bi https://www.facebook.com/heo.baby.7 4765
28 Quỳnh Nhỏ https://www.facebook.com/quynh.3pie 3581
29 Dương Nguyễn Hà Mi https://www.facebook.com/be.mikun 2591
30 Trang Sussi https://www.facebook.com/trang.sussi 4458
31 Đinh Thị Thùy Trang https://www.facebook.com/pe.uu.71 3080
32 Huỳnh Thục Nhi https://www.facebook.com/jeannie.punz 3084
33 phương dung https://m.facebook.com/dung.phuong.315 4088
34 ryry david C https://www.facebook.com/ryry.davidc?fref=ts 1937
35 lưu trang https://www.facebook.com/tabi.ami?fref=ts 4774
36 bùm khbắp https://www.facebook.com/corn.bap 4098
37 lương gia hân https://www.facebook.com/boo.luz?fref=ts 4079
38 nguyễn bảo ngọc https://www.facebook.com/puevigreve?fref=nf 3099
 Cost/Unit Quantity Total Cost/Unit
1,095.39
4
10,428.6
700,000 236 7,792.45 Free samples for 14 fashion KOLs
5 830.19
1 566.04
1 566.04
10% 779.25
1,053.40
11,524.01

10%

Cost /
FB followers Reach/Post Interaction Cost (VND) Cost / reach interactio
n
440,725 45,426 3000 1,093 0.024 0.36
14,480 1,946 900 172 0.088 USD 0.19
- 416 250 115 0.276 USD 0.46
207,399 20,740 850 345 0.017 USD 0.41
218,846 22,325 1000 461 0.021 USD 0.46
20,203,837 2,057,595 753500 10,429 0.005 0.01
2,135,348 - 3500 913 0.26
366,250 - 171
196,994 - 171
1,500,104 - 228
72,000 - 171
102326 - 171
18,068,489 2,057,595 750000 9,515 0.005 0.01
8,419,319 885,231
82,412 8,663
119,658 12,338
187,991 19,254
79,931 8,413
77634 8,193
164290 16,925
1937 6,778
138782 14,346
223577 22,856
 53360 5,716
158000 16,270
65000 6,600
110234 11,480
211978 21,681
61644 6,575
205327 20,968
204939 20,925
254910 25,900
72000 7,598
65829 6,723
134787 13,948
151035 15,597
94582 9,884
330 232
0 106
3599 625
209757 21,434
102131 10,661
128000 13,250
881 371
78000 8,190
71000 7,200
80600 8,500
112502 11,740
70041 7,501
104400 10,857
47554 4,884
60896 6,497
62268 6,427
82580 8,726
8000 1,204
111 239
15700 2,055
26974 2,915
138636 14,285
15475 1,951
21164 2,331
10636 1,473
21173 2,222
78200 8,320
11000 1,460
5000 830
15000 1,850
18656 2,358
 50939 5,512
85485 8,960
391 455
0 98
41633 4,372
57307 6,168
100134 10,422
76409 8,037
87000 9,120
57 187
42510 4,563
78000 8,200
175696 18,009
250625 25,422
78149 8,130
25688 3,003
118893 12,216
85264 8,929
69191 7,354
250618 25,557
182953 18,748
111345 11,630
168445 17,267
125 67
48321 5,155
2095 578
96200 10,027
126000 13,070
72000 7,652
133121 13,803
211607 21,492
82261 8,716
31378 3,564
507 255
80539 8,493
69699 7,297
164000 16,897
211606 21,492
251657 25,623
77357 8,165
80000 8,416
5340 864
0 129
0 102
15 111
 0 231
18658 2,357
5,692,587 684,342
10,901 #DIV/0!
- #DIV/0!
16,574 #DIV/0!
- #DIV/0!
0 #DIV/0!
0
7102
0
2197

4667
1731
3387
4973
1641
0
0
2345
5981
2121
3132
4140
2380
9135
4325
2,934,292 353,571
65,895
2032
14
592

79000
28721
777
1657
414
320
23
74280
2032
59
24500
 180
39
239770
5860
66433
69000
80986
11000
35795
112
16200
1001
72693
53326
64710
156
5018
1417
4870
80130
46065
23583
189143
2199
947
849
69730
69940
984
20066
14229
38460
21646

4085
4142
689,581 92,083
#DIV/0!
4895

3192

4306
3339
4277
 4152

332,710 42,369
5,154 #DIV/0!
4099
975
514
6705
1819
3022
3660
4083
1241
1019
10740
4962
766
1571
1342
1956
3300
2297
337
2119
6744
144
203174

1836
7195
867
35874
5369
12458

20089
928

988
38962
 11.12
Source / Medium Cost Sessions
Vnexpress 27200000 10,000
Admicro 18000000 3,000
Netlink 17400000 10,000
24h 20571429 10,000

Media

Total Media Total Media 83,171,429 33,000

Impression CTR CPC Revenue CiR CR
6,666,667 0.15% 2,720 13,600,000 2 0.20%
6,000,000 0.05% 6,000 9,000,000 2 0.20%
6,666,667 0.15% 1,740 8,700,000 2 0.20%
6,666,667 0.15% 2,057 10,285,715 2 0.20%

Media

26,000,000 0.15% 2,520 41,585,715 2 0.20% Total Media

Adnetworks

Total Adnetworks

Total
 12.12
Source / Medium Cost Traffic Traffic 12.12 Impression
Vnexpress/ Ngoisao.net 84,150,000 37,000 37,000 8,290,000
Admicro 18,000,000 3,000 3,000 6,000,000
Netlink 50,250,000 42,000 42,000 17,500,000
Ambient 21,000,000 10,000 10,000 6,666,667
Zing news + mp3 80,000,000 50,000 40,000 33,333,333
Nhaccuatui 30,000,000 10,000 10,000 6,666,667
5Giay 4,800,000 2,400 2,400 1,900,000
Vietnamnet 52,800,000 30,000 10,000 20,000,000
Ngoisao.vn 2,000,000 2,000 2,000 200,000
24h 20,571,429 12,000 12,000 8,000,000
Blueseed 36,000,000 30,000 30,000 20,000,000
Tuoitre 20,000,000 10,000 10,000 6,666,667
419,571,429 238,400 208,400 135,223,333
Source / Medium Cost Traffic Traffic 12.12 Average
Admarket / Display Local 30,000 30,000 25,000
eclick / Display Local 30,000 30,000 22,000
24h / Display Local 20,000 20,000 8,000
Novaad / Display Local 20,000 20,000 12,000
CPX / Display Local 17,000 17,000 10,000
Netlink / Display Local 17,000 17,000 10,000
ADX / Display Local 7,000 7,000 5,000
Vietnamnet / Display Local 7,000 7,000 4,000
Vatgia / Display Local 5,000 5,000 500
Paragon / Display Local 5,000 5,000 4,000
158,000 158,000 100,500

396,400 366,400 200,000

CTR CPC Revenue CiR CR Orginal cost
0.15% 2,500 168,300,000 0.5 0.40% 99,000,000
0.05% 6,000 18,000,000 1 0.40% 20,000,000
0.15% 1,500 125,625,000 0.4 0.40% 61,357,000
0.15% 2,100 21,000,000 1 0.40% 3000/cpc
0.15% 1,600 133,333,333 0.6 0.40% 2000/cpc
0.15% 3,000 60,000,000 0.5 0.40% 36,585,366
0.15% 2,000 9,600,000 0.5 0.40% 6,000,000
0.15% 1,760 105,600,000 0.5 0.40% CPD -> Commit CPC
0.15% 1,000 4,000,000 0.5 0.40% 2,857,143
0.15% 1,700 34,285,715 0.6 0.40% CPD -> Commit CPC
0.15% 1,200 36,000,000 1 0.40% 1500/cpc
0.15% 2,000 33,333,333 0.6 0.40%
0.15% 26,360 749,077,382 0.56 0.40%
Growth
20%
36%
150%
67%
70%
70%
40%
75%
900%
25%
57%

98%
One Big Activity
LZD combo: FREE TAXI RIDE TO ENJOY FREE MOVIE
Duration: 4-6 hours from 12pm

12.12 Partnership Plan

Purpose Details
1 Zalo Drive traffic Sticky message to 18mil users (~10mil users are active
Affiliate program (5% EL - 8% non EL)

Traffic 500,000
CR 0.30%
Order 1,500
Ave. BS 55
Commission 4,950

2 Line Drive traffic Push notification on Line Vietnam

Shocking Deal - extra post on Saturday from 12.12 to
3 posts a day on OA on 12.12
Line to support Line souvenirs to do lucky draw for us

3 UC Browser Drive traffic Push notification to all UCB users (2mil active users)
LZD campaign banner to be appeared on TOP of UCB
Estimated traffic generated: 70k - 100k

4 Ticket Box Drive traffic Voucher exchange

TB to send LZD voucher and campaign banner in their
TB to sponsor voucher discount + free Sapporo beer a

5 Samsung Drive traffic SS to give products. LZD to give vouchers

6 Shop & Go Drive traffic + app download Banner + flyer design

Prize: iphone6 for new app download
 +

Package
sers (~10mil users are active) Affiliate
8% non EL)

USD
USD 6%

Gold
on Saturday from 12.12 to Tet

enirs to do lucky draw for users (worth $2k) - TBC

B users (2mil active users) 10k UCB flyers to be distributed by LZD (buy-in orders only
be appeared on TOP of UCB Home Page
ed: 70k - 100k

Gold
nd campaign banner in their newsletter + on facebook
count + free Sapporo beer at Escape event

o give vouchers Gold

Gold
p download
d by LZD (buy-in orders only)