MALKA BOUTIQUE
Business Plan
This Business was planned by me and my sister Juveria
Executive Summary:
In India Starting a Clothing boutique business produces a great deal of profit and enticing
start-up. Our Business mainly includes standalone stores and retail stores that will be
specialized in the limited of exclusive range of varieties. As the Indian retail
industry in clothing is the largest among all the industries, this business is booming due
to low risks involved.
Introduction:
Malka Boutique is a new Boutique Shop that will be opened for the Indian people who
loves fashion. The Name Malka is an Arabic word which Means the “Queen”. Our focus
is to provide the customized Designer wear which is designed by our own
fashion Designers. Our main intention is to obtain the local market and become a
centre for shopping activity for the Locals and as well as the Non-Resident population
who Enjoys wearing the Fashion apparels.
Operations and Management:
The intention is to offer clothing to the underserved market of the community who desires
differentiated cloths. The major boutiques have left a maintain in this market with the aid
of no longer offering differentiated products by way of focusing on consumer
preferences. Our goal is to benefit 60% of this market share by way of specializing in our
area of interest positioning, community location, brand that we sell, hospitality and
unique promotions. Moreover, to accomplish that we want to excel and live on the
reduce throat opposition is our first-rate and infallible consumer services
• No Need to register to area an order
• Online shopping Facility.
• Gift certificates & Draws every year.
• Item availability as consistent with client desire.
• Payment via VISA, Master Card, AMEX and Pay pal
• Flexible Return policy
• Market and Competition:
1. Target Market Segment:
The purpose of the Boutique Shop is to serve the area people that has problem locating
modern clothes. It may even serve the NRB community. Both of those markets
are underserved inside the foremost boutique store outlets. We will be encouraging
fashion designing college students to take part-time jobs at our Shop so one can directly
have an effect at the Teen-Agers & students. We are encouraging costumers among 17
to 50 public events, games, etc. Expansion of commercial enterprise in all around the
country and to export in near future.
2. Market Needs:
There are several important needs in the boutique business which can be being both
underserved or now not met at all. The Boutique Shop plans to full fill and carrier those
needs.
A) It will offer a huge collection of sizes to compliment the diverse body sizes and styles
of the nearby community.
B) Focus and attention to patron's non-public options and purchaser retention could be
given high priority. Because of the high fee of worker turnover at main mass retailers,
customer service and non-public detail has been lost.
3. Market Trends:
Millions of people around the world instantly understand and become aware of
with traditional apparel. There will continually be a future for traditional apparel. Within
the last two years the conventional appearance has made a comeback in the fashion
industry. This boutique intends to apply its place in the community to heighten the
awareness of the Indian culture
4. Main Competitors:
We have many competitors as we positioned our keep at Hyderabad City Shopping
Com- plex. There are many branded boutique homes in Hyderabad City Shopping
Complex. Such as Zara, H&M, GAP Fashion houses etc. So, these are the branded
clothing stores which the clients prefer first. We need to compete with them
5. Marketing Strategy:
Our advertising approach will focus heavily on income promotion, niche positioning
within the market and customer support with loyalty and retention in sales. A) The
advertising and marketing finances will now not exceed 5% of our gross annual
sales. B) Our promotions will always stay in song with our corporation objectives
and challenge statement.
• Finances:
1. Budget Forecast:
Our Boutique will start with Four months of Inventory on hand of accessories and
apparels as this is the main revenue generator. The box below states the Capital/ Project
costs.
Requirements Indian Rs. Euro
Trade License 20,000/- 250
Grand Opening Event 1,00,000/- 1250
Telephone and Utilities (4 Months) 5000/- 63
Infrastructure Development 3,50,000/- 4375
Staffing and Recruitment 30,000/- 375
Advertising and Promotion 50,000/- 625
Raw material Collection 1,00,000/- 1250
Purchase of Machinery 1,00,000/- 1250
Installation Cost
Business/Office Supplies/ Stationery 5000/- 63
Accessories 20,000 250
Total Start-up Expenses 7,80,000/- 9750
• Explanation and sources:
This business is set up a very prime area in Hyderabad India, where there are so
may shops and the expected sale is very high but the figures are projected very less
in in order to maintain the cash flows in the Business.
The initial capital is invested from Directors savings and later returned to directors
along with interest and profit in the upcoming revenue to the business.
