What Is Google Alerts?

Google Alerts allows users to create email notifications for any keyword or topic so they are notified when new web pages mention that keyword. The document provides step-by-step instructions for setting up Google Alerts for keywords related to one's domain, brand, products, industry terms, and email address. This allows users to be notified of easy link building opportunities when new pages discuss their website, brand or topics in their industry. The alerts make it possible to find many link opportunities without spending time manually searching billions of web pages.

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What Is Google Alerts?

Uploaded by

John Cena

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What is Google Alerts?

As the saying goes, if it isn’t on Google, it doesn’t exist.

Google is the most popular search engine in the world. Their database

contains hundreds of billions of web pages and is over 100,000,000
gigabytes in size.
Because of their massive size, they are able to crawl web pages more
frequently than any SEO tool including my own, Ubersuggest. This is
precisely why you want to start using Google Alerts to build links.
So, what is Google Alerts?
As I mentioned above, they have a bigger database of web pages than
any other link building or SEO tool. So, you’ll want to use their
database to find easy link opportunities and ideally without wasting
time digging through billions or even thousands of web pages.
Google Alerts allows you to create notifications on any subject, topic,
or keyword.
So, when a new web page talks about anything that could be an easy
link opportunity, you’ll get notified in an email.

Just like this one…

So, let’s set it all up step by step so you can get some backlinks .
How to set up Google Alerts
First, I want you to go here .
You’ll see a screen that looks like this (make sure you sign in at the top
right).

I want you to type in your domain name without the www or

the https part.
In my case, I would type in: neilpatel.com
You may see an alert preview like the one above, but if you have a
newer site you probably won’t see any results, which is fine.

Then I want you to click on the “Show Options” link next to the “Create
Alert” button.
Your settings should match mine:

 How often – at most once a day

 Sources – Blogs, Web (select those 2 options, you don’t want
news as an option as it tends to create more irrelevant results and
we’ve found that it is harder to get news sites to link back to you)
 Language – English (or the language you are targeting)
 Region – any region (or you can select the country you are
targeting although I recommend picking “any region”)
 How many – all results
 Deliver to – should be your email.
And then click “Create Alert.”

Up to once a day, you’ll get an email with a list of pages that mentions
your website or domain.
I want you to repeat the process and create an alert for the following
items:

 Your domain – you should have just done this.

 Brand name – in my case I would create an alert for “Neil Patel.”
 Product names – if you are selling any services or products you
can create an alert around that. In my case, I would create an alert
for “Ubersuggest.”
 Industry terms – create alerts for anything related to your
industry. When people are talking about your space, it is an easy link
opportunity. In my case, I would create alerts for the terms: digital
marketing, online marketing, and SEO.
 Your email address – create an alert anytime someone gives out
your email. Again, another easy link opportunity.
Here’s what mine looks like:

You’ll also notice for all of my two-word phrases I have quotation marks
around them.
For example, I would not create an alert for: Neil Patel

But, I would create an alert for: “Neil Patel”

The reason being is that alerts for two-word phrases without quotes
aren’t as relevant. For example, here are some alerts from the term:
online marketing.

When I use quotes, here are the results.

See the difference?
Getting links
Now that you have alerts set up, it is time to get links.

Keep in mind that when you get an alert email, someone could have
already linked to you. So, not every alert will be a link building
opportunity, but many will be.