SNAP-Ed Toolkit
This document was downloaded from https://snapedtoolkit.org. Copyright © 2016 UNC Center for Health
Promotion and Disease Prevention.
Rethink Your Drink
California Department of Public Health (CDPH) Nutrition Education
and Obesity Prevention Branch (NEOPB)
Overview
The Rethink Your Drink Campaign is an evidence-based educational campaign designed to inform users about
the relationship between sugar-sweetened beverage consumption and increases in rates of overweight and
obesity. The program provides nutrition education and recommendations for improving overall health, but
specifically emphasizes reducing intake of soda, energy drinks, and sports drinks. Social marketing as well as
direct education materials including curricula and lesson plans, posters, handouts, fact sheets, and recipe cards
can be implemented in school and community-based settings. The program aims to educate low-income children
and adults about healthy drink options, specifically promoting the consumption of water. Target Behavior:
Healthy Eating Intervention Type:Direct Education, Social Marketing
Intervention Reach and Adoption
The California Department of Public Health (CDPH) Nutrition Education and Obesity Prevention Branch
(NEOPB) developed the Rethink Your Drink Campaign to educate low-income children and adults about sugar-
sweetened beverage consumption. The materials were developed and initially tested in English and Spanish to
be applicable for the target audiences. The program was implemented statewide in schools and a variety of
community-based settings. The Rethink Your Drink campaign was implemented in schools, both during and
after school, and in variety of other settings including child care centers, faith-based organizations, adult
rehabilitation centers, SNAP and Head Start offices, farmers’ markets, emergency food assistance sites, job
training centers, and extension offices. Setting: Community, School Target Audience:Elementary School,
Middle School, High School, Parents/Mothers/Fathers, Adults Race/Ethnicity:All
Intervention Components
Rethink Your Drink includes direct education materials and a social marketing campaign to reach low-income
adults and children. These intervention components provide information on the health risks associated with
sugar-sweetened beverages and promote healthy beverage choices. This intervention can be delivered to English
and Spanish-speaking audiences in a variety of settings including schools and other community-based
organizations.
Intervention Materials
All Resources for the Rethink Your Drink campaign are available here:
http://www.cdph.ca.gov/programs/cpns/Pages/RethinkYourDrink-Resources.aspx#RYDFF Program Resources
Include:
“Choose Health. Drink Water” Poster in English (PDF) and Spanish (PDF)
Beverages: Make Every Sip Count (PDF)
Drink Label Cards (PDF)
Certificate of appreciation
Guide for presenting Rethink Your Drink at fairs and festivals (PDF)
Healthy Drinks and Snacks retail signs
Early childhood nutrition education
Potter the Otter
All materials and resources for the Rethink Your Drink training are available here:
http://www.cdph.ca.gov/programs/cpns/Pages/RethinkYourDrinkTraining.aspx
Evidence Summary
In 2013, 50 local projects working with adults and youth measured beverage consumption, with the following
results:
3 percent decrease in soda consumption by youth;
4 percent decrease in fruit drink, sports drink, and punch (not soda) consumption by teens;
6 percent decrease in SSB consumption by adults
Classification:Evidence-based
Evaluation Indicators
Based on the SNAP-Ed Evaluation Framework, the following outcome indicators can be used to evaluate
intervention progress and success.
Readiness and Changes – Effectiveness and
Population
Capacity – Short Medium Term Maintenance – Long
Results (R)
Term (ST) (MT) Term (LT)
Individual ST1 MT1
Environmental
Settings
Sectors of
MT12
Influence
Evaluation Materials
In 2013, NEOPB conducted a statewide evaluation of diet and physical activity practices among youth, teens,
and adults in California. The primary outcomes were fruit and vegetable consumption (F&V), and sugar-
sweetened beverage intake. These outcomes were measured in 12,932 youth and adults participating in the
SNAP-Ed programs. The Food Behavior Checklist (FBC), the Fruit and Vegetable Checklist (FVC), the Youth
Risk Behavior Survey (YRBS), and the Network Youth Survey were used. These evaluation materials are used
to assess the impact of all NEOPB campaigns and programs collectively and the individual impact of the
Rethink Your Drink campaign cannot be independently assessed. However, it is noted on the CDPH website
that “Rethink Your Drink messages are integrated into all of the NEOPB nutrition education campaigns and
programs.”
Additional Information
Website: The Rethink Your Drink website (
http://www.cdph.ca.gov/programs/cpns/Pages/RethinkYourDrink.aspx) includes background information about
the program and links to resources, the Rethink Your Drink curriculum, and training materials. Contact
Person(s):Jeffery Rosenhall Rethink Your Drink CampaignLead Phone: (916) 449-5400 Camille Johnson-
Arthur Phone: (916) 449-5400 NEOPB Phone: (916) 449-5400 E-mail: [email protected]
