Big Bang Social

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How to Use This Template

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This template provides
a framework for creating a social media
proposal for your potential client(s) or for your company’s
management approval.  

There is sample text to help you get your creative juices flowing, as
well as sample screen shots, which you can feel free to use.

Instructive text in the template is presented with these yellow bubbles

and should be removed before sending to your client.

Please send any suggestions or questions to [email protected].

And be sure to follow us on Twitter @rigniteinc.

Sign up for a free trial of Rignite to help you manage your clients’
social media needs.

Delete all these instruction boxes

before sending to your client

SOCIAL MARY’S
FOR

MEDIA MERCANTI
PROPOSAL LE
 SOCIAL MEDIA F MARY’S MERCANTILE
PROPOSAL Replace with your client’s
O Replace all the placeholder text with
7/9/20 name
information about your company
Page 2

and services
1. Introduction
a. Welcome to Big Bang Social
At Big Bang Social, we bring a wealth of experience in marketing, sales, and social media to our clients.

b. Our People
Our team is comprised of a diverse group of talented people, each with his or her unique strength and experience.

CEO/Founder Director of Community

Social Media Manager
Marketing
Marketing and
and 10 years experience
10 years experience 3 years experience
3 years experience
social media thought
social media thought with
with B2C
B2C generating
generating buzz
buzz on
on
leader
leader for
for consumer
consumer ecommerce brands
ecommerce brands social
social media for
media for
brands
brands consumer
consumer products
products

c. Our Value
We focus on clearly defining the goals and activities which will get measurable results for you. Whether it’s a marketing
campaign or a social media strategy, we know that we have to help you achieve your business goals.

d. Our Tools
Just like no artist or builder can work without tools, we constantly evaluate and select tools to help us manage efficiently
and effectively. In this social media proposal, we’ve chosen to include a few examples from a social media management
tool named Rignite to demonstrate our activities and potential results.

2. Goals
Our ultimate goal is to achieve results from Social Media activities. However, in order to achieve these goals, we’ll make
sure that our activities are efficient and focused on specific goals.

 
 SOCIAL MEDIA F MARY’S MERCANTILE
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S o cia l Media
Social M ed ia
B u sin e ss G
Business o als
Goals S o cial M
Social e d ia G
Media o als
Goals A c tiv ities
Activities

Campaigns
Campaigns
Grow following
Grow following
Goals
Business Goals

Content
Content
Awareness
Awareness

Monitor
Monitor and
and engage
engage
Boost engagement
Boost engagement
Business

Decision
Decision Win Sales
Win Sales Promote Sales
Promote Sales

Monitor for support

Monitor for support issues
issues
Retention
Retention Brand evangelism
Brand evangelism
Nurture
Nurture relationships
relationships with
with
VIP customers
VIP customers

a. Save time/be efficient

Social media management can consume
a huge amount of time, and people can
get easily distracted by ‘feel good’
engagement which doesn’t really drive
business. Our team will use best
practices and tools to make sure no time
is wasted. Tools we use help us to
quickly create and curate content and
schedule it to make sure our social
networks are filled with compelling
posts.

b. Gain visibility into key business metrics

As we manage social media activity and experiment with different strategies and promotions, we’ll be able to see which
tactics work. For example, what types of posts are generating the most engagement? Or which Facebook ‘Comment to
Enter’ giveaway campaign has the most entries? Analytics and metrics are core to developing an understanding of which
activities are driving your business forward best.

 
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c. Specific Social Media Goals

While these are not the only social media goals, here are ones that we commonly target during engagements.

i. Grow social following and fan base

Growing a following and fan base will help increase the
reach for social media activities. It will increase the potential
for virality to occur on popular posts, thus exponentially
increases the audience for our messages.

 We will create posts, marketing call-to-actions, and other ways to encourage

fans to follow and like you.

ii. Increase engagement

A high quality, targeted fan base will be open to engage with you, but finding the right types of posts and
carefully planning an appropriate mix of promotional versus informative posts will critical to increasing
engagement.

 We will create and curate content which is engaging to your fans and ask them
to engage

iii. Convert fans into leads

Sometimes fans aren’t ready to buy just yet, but moving them along in your sales funnel is your goal.
Encouraging fans to register for a blog, free download, or event can grow your leads and increase your
options for contacting them later.

 We will promote your lead generation pages and links on social media.

iv. Get sales

Converting a social fan to buying customer is your ultimate goal, and all of our activities are designed to
move customers down that path. Special coupon promotions or sales on social media can lead to immediate
purchases. Better yet, when people share their purchase activity, the sales can snowball.

 We will promote sales, discounts, special offers that lead to purchases, and
where possible, track sales resulting from social activities.

3. Getting Set Up
It’s easy for us to get started with the following steps:

a. Social Accounts and Profiles

We’ll need access to the social accounts we will manage. If passwords are a concern, we can arrange for someone on
your staff to type in the log-in information into our tools so we will have access to the accounts. This is a one-time
activity (repeated if there is a password change).

b. Team member
We’ll select the appropriate team member(s) and roles for this engagement. See below for Roles and Workflow.

 
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c. Kickoff meeting
We’ll schedule a Kickoff meeting to introduce everyone and to discuss initial goals and activities. Then we’ll be off and
running!

4. Establishing Roles and a Workflow

a. Roles
Our approach to managing social media is to make sure that roles are clearly defined, whether there is one or multiple
team members. See this excellent article on how to organize team roles.

Community Manager Content

Content Creator
Creator Subject Matter Expert Campaign Manager
Manager
Community Manager Subject Matter Expert Campaign
Name:___________
Name:___________ Name:___________ Client
Client name:_____
name:_____ Name:_______
Name:_______
Name:___________

Respond to support
issues assigned to
Monitor Write Posts Define campaign ideas
them by "Community
Manager"

Approve posts by Manage and run

Assign Curate Content
"Content Creator" campaigns

Collaborate with
Manage posting
"Content Creator" to
schedule
get creative produced

Collaborate with
"Community
Manager" on posting
schedule

b. Workflow
It’s important for you to know the general processes we use to create and curate content for posting, schedule posts,
monitor and engage, and create promotional campaigns. We follow the general process outlined in this article to ensure
quality, timeliness, and efficiency of our activities.

 
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Example workflow for scheduling posts

Subject Matter
Subject Matter Community
Community
Prepare Drafts Expert
Expert Edit/Finalize drafts Manager
Manager
Approve drafts Schedule final
Or give feedback approved posts

Content Creator
Content Creator Content
Content Creator
Creator

5. Activities
We are proposing the following types of activities for our engagement (sections 6-10). However, we understand that
your social marketing needs are fluid and these activities will also need to be adjusted periodically. There may be times
when a high level of monitoring and engagement are needed, for example around a major campaign. Or during content
creation and curation times there may be more activity in creating and scheduling posts.

6. Posting / Content creation / Curation

We will create and curate content for posting to your social media profiles, making sure that you stay in front of your
fans and followers. We will determine the types (categories) of posts such as company promotional, educational,
informative, and humor, as well as the schedule and frequency of posts for each social network. Posts are easily created
and can be posted immediately or scheduled for a future day/time, across multiple social profiles.

a. Approvals
If approvals are required for any types of posts or for a particular social
profile, we can follow an approval process which we mutually agree on.
We are able to keep a list of Draft and Scheduled Posts for review
online, or even export these to send to you for review and approval.

 
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b. Content Curation of Blog/RSS Feeds

We will review relevant websites and blogs to see if there are articles of
interest to your fan base. Posting these serves to develop a positive
image for you and causes fans to pay more attention to your posts than
others. We can monitor these manually or create a free or paid Feedly
account for you and mutually agree on the blog/RSS feeds to track, as
well as the types of articles which should be curated. This will enhance
our productivity and increase the number of posts we can create.

7. Monitoring & Engagement

Social monitoring of all profiles is a critical activity because fans require fast response to questions, comments, and
complaints. Using our social media monitoring tool(s), we will monitor all social profiles for engagement and respond
appropriately. If approvals are required for responses, it may be appropriate for us to acknowledge a fan and then
respond later. Engagement activities could include Reply, Comment, Retweet, Follow, Like and other social actions.
These are accomplished quickly and efficiently by our team.

There may be cases where the team member monitoring engagement is not able to respond because they don’t know the
answer. In these cases a SME (subject matter expert) may be required. It is possible to Assign a social post for followup,
similar to how a customer support case is assigned. This will create a social case and the person assigned will be notified
by email that a post is waiting for their follow up or response.

Monitoring List:
Social profiles/accounts, key search terms such as ‘online cosmetics, fashion reviews, etc.,’ VIPs (which you identify),
influencers, special social media users (competitors, bloggers), Twitter newsfeed, blog/RSS feeds.

 
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8. Promotions - Social Campaigns

We are excited to propose the
management of social media
Campaigns which tie into your
marketing initiatives and fit
your goals. An integrated social
media campaign is more than
just posting promotions for a
sale, giveaway, or contest you
wish to run.

After discussing your upcoming promotions or ideas for campaigns, we can quickly create and schedule social
campaigns to augment your marketing promotions or to run standalone on your social networks. We’ll agree on a goal
such as the number of entries, reach, or clicks on your posted links, then get going. Our team will take care of keeping
the drumbeat going by scheduling a series of posts, and if there are entries to be collected and winners to be announced
we’ll take care of that too.

We will also monitor and measure the campaign metrics as it progresses. A campaign can be run for as short as a day, or
as long as six months. We’re uniquely able to provide summarized - campaign level analytics for the social activities in
the campaign. Campaigns results can be compared to each other so the best offers, giveaways, or contests can be
replicated.

 
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9. Analytics & Reporting

It’s important that we be able to measure the results of our efforts, and whether you’d like insight into the level of detail
we regularly review or prefer weekly/monthly summaries, you can be confident that we strive for results, not just
activities.

a. Daily and Weekly Analytics

Our team regularly reviews our dashboards for monitoring metrics such as fan base growth,
demographics, post reach, and engagement (retweets, likes, comments etc.). If we notice anything
unusual, we collaborate to find solutions, and make adjustments accordingly.

b. Report creation
We will create a summary report for you about our activities and results for the period. Content of the report can be
customized depending upon the objectives and any specific campaigns or focus for the time period.

Below is a sample of potential report charts from the Dashboard which could be included in your report.

Here is a sample of the Campaign Dashboard which provides campaign level analytics on the series of posts.

 
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10. Other Activities

a. Image gallery maintenance

We will keep a gallery of commonly used, approved

images for use in marketing campaigns and social media
posts. Frequently used images in posts can be stored in
the Rignite photo Gallery, and even non-licensed (view
only) Rignite users can upload new photo’s to the
Gallery, enabling our clients to easily contribute images
if desired.

b. Key hashtags to use etc

Commonly used #hashtags in posts will be documented

and their appropriate use described, so we can be
diligent and consistent with the use of hashtags in posts.

Rignite offers special discounts to agencies who have

dedicated accounts for each client.
Contact us for more info: [email protected]

 
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c. Shared Rignite Login

If you would like to use the Rignite features we can create a user login for you to have full access to all of Rignite’s
features. You’ll be able to respond and reply to (engage with) your fans, create Campaigns, schedule posts, respond to
Cases and more.

In addition, View Only users can be created for you and your team without charge if you wish to see the activities in
your Rignite account. This is useful for monitoring Campaign progress, seeing social engagement, viewing the
dashboard, reviewing past and future scheduled posts.

11. Summary
Big Bang Social is uniquely positioned to provide you with the social media management services and results you need
to help grow your business or achieve your goals.Make changes
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12. Fees

Activities Rate
Posting / Content Creation / Creation $ -----
Monitoring & Engagement $ -----
Promotions & Social Campaigns $ -----
Analytics & Reporting $ -----
Other Activities $ -----
Total $ -----

13. Terms
 Billed monthly
 Payable net 10

14. Accepted

X X
Agency Contact Signature Client Contact Signature

 
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PROPOSAL O
7/9/20 Page 12

Agency Contact Name (Printed) Client Contact Name (Printed)

Date Client Contact Job Title

Date