BASIC GUIDELINESS
Design drives awareness, perception,
loyalty and is a key expression of a brand.
These guidelines outline the basic visual
assets of the SofaScore® brand identity.
They offer direction regarding handling
and reproduction on various platforms.
Closely follow this document if you are
creating materials related to SofaScore®.
By applying these guidelines to your
communication, campaigns, and products
you will build value for the SofaScore®
brand through a synergy of products and
enhanced visibility. Guidelines make it
easier for people to recognize references
to SofaScore® and prevent consumer
confusion.
The Primary Logo
The official Logo is an important
expression of our brand. It showcases our
recognizable colors. Juxtaposed green and
blue within the SofaScore® logomark icon
can represent two opposing sides within
the context of sport. This is the primary
version of our logo and ideally should be
in use when possible on a clean white or
lightly tinted (#fafbf5) background
respecting the minimum clear space.
To resize, hold the Shift key in most
software programs to maintain the
proportions while scaling up or down.
Always maintain the minimum clear
space, even when proportionally
scaling the logo.
Logotype and Wordmark Variations
Use our Primary Logo when creating
Primary Logo materials. Use Secondary Logo in limited
Primary Logo Negative + background Primary Logo Negative
circumstances where the background
colors clash with our brand colors.
Wordmark should be used in situations
with space limitations (see Minimum Size).
Negative iterations of the SofaScore® logo
lockup should only be used on darker,
simple backgrounds.
Secondary Logo Secondary Logo Negative + background
Secondary Logo Negative
The logomark
(icon) alone
should be
a last resort.
Wordmark Wordmark Negative + background Wordmark Negative
Clear space — Let it breathe
To preserve the integrity of the
SofaScore® logo, always maintain a
Wordmark
minimum clear space around the
logotype. The minimum required distance
from the logo for placement of text or
graphic elements are defined by x. The
x
clear space ensures the logo is not
visually dominated by other elements.
We define it as half of the width of the
icon field (x). Wordmark clear space is
defined by the width and height of the
letter o. This clear space insulates our
x logotype from distracting visual
elements, such as other logos, copy,
Primary Logo
illustrations or photography.
Don’t be afraid to utilize empty space
in your materials. Having empty space
x wherever possible in a less is more
fashion is good design practice.
Secondary Logo
50 px 50 px
50 px
13 mm for print
85 px 85 px 85 px
Minimum Size
Minimum 23 mm for print
sizes The logo should not be reproduced
smaller than the specified minimum size
100 px 115 px 115 px as doing so compromises its readability.
It should also not be made proportionally
too large for its intended usage. The
30 mm for print
negative iterations of the logo should be
used if the Primary Logo Positive cannot
be used (colored backgrounds etc.). It is
always necessary to adhere to the set
150 px
150 px 150 px
guidelines for clear space.
Maintain shape and proportions
220 px 220 px 220 px To ensure accurate and consistent use,
never alter, rotate, embellish or attempt to
Recommended recreate the SofaScore® logo. It cannot tilt
sizes
or deform. The logo also cannot be
created freehand or typeset using one’s
own set of fonts.
250 px 250 px 250 px
Aa
abcćčdđefghijklmnopqrsštuvwzž
Aa
abcćčdđefghijklmnopqrsštuvwzž
Roboto has a
mechanical
skeleton and the
forms are largely
geometric. At the
same time, the
Typography
Our identity typeface is custom made
and cannot be typeset. Please use our
font features Brand Assets for logo reproduction
ABCĆČDĐEFGHIJKLMNOPQRSŠTUVWZŽ ABCĆČDĐEFGHIJKLMNOPQRSŠTUVWZŽ friendly and open
curves. This makes purposes.
abcćčdđefghijklmnopqrsštuvwzž abcćčdđefghijklmnopqrsštuvwzž for a more natural
reading rhythm
1234567890!@#$%&*() 1234567890!@#$%&*() more commonly
found in humanist
Roboto Regular Roboto Medium and serif types. Secondary Typography
Our app and website use Roboto
typeface. For advertising and promotion,
we prefer to use various styles of Open
Sans. SofaScore® uses fonts that are all
Aa Aa
available on Google Fonts.
Open Sans was
designed with an
upright stress, open
abcćčdđefghijklmnopqrsštuvwzž abcćčdđefghijklmnopqrsštuvwzž forms and a neutral,
yet friendly
ABCĆČDĐEFGHIJKLMNOPQRSŠTUVWZŽ ABCĆČDĐEFGHIJKLMNOPQRSŠTUVWZŽ appearance. It was
optimized for print,
abcćčdđefghijklmnopqrsštuvwzž abcćčdđefghijklmnopqrsštuvwzž web, and mobile
interfaces, and has
1234567890!@#$%&*() 1234567890!@#$%&*() excellent legibility
characteristics in its
Open Sans Regular Open Sans Bold letterforms.
RGB CMYK HSB PANTONE
Sofa Green
Color palette
Red 82 Cyan 71 Hue 103° Closest match 7738
HEX
Green 176 Magenta 7 Saturation 72%
52B030 Obtained from the logomark, our main
Blue 48 Yellow 100 Lightness 69% colors are Sofa Green and Sofa Blue.
Black 0 We use palettes derived from these core
colors and a grayscale palette.
a,b dark
a 3C8023 b 459428 c 52B030 d 64CA3F
c main
d accent
a 003666 b 00417A c 006DCC d 0A8DFF e highlight
RGB CMYK HSB PANTONE
Sofa Blue
Red 0 Cyan 97 Hue 207° Closest match 3015
HEX
Green 87 Magenta 72 Saturation 100%
0057A3
Blue 163 Yellow 4 Lightness 63%
Black 0
