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The Body Shop - Value Proposition Canvass

The Body Shop uses natural ingredients in all products and aims for fully recycled and biodegradable packaging by certain years. It focuses on producing genuinely environmentally-friendly beauty products while supporting communities and protecting the planet. However, some argue there is misinformation regarding the naturalness of certain ingredients.

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peter
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2K views3 pages

The Body Shop - Value Proposition Canvass

The Body Shop uses natural ingredients in all products and aims for fully recycled and biodegradable packaging by certain years. It focuses on producing genuinely environmentally-friendly beauty products while supporting communities and protecting the planet. However, some argue there is misinformation regarding the naturalness of certain ingredients.

Uploaded by

peter
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The Body Shop

Natural ingredients in all products


Packaging – carries bags were made of 100%
recycled paper and printed with water soluble inks
100% PCR bottles by year 2008

Natural
ingredients and
products with
environmental
concern 100% Natural Products.
First company Genuinely environmental friendly
campaign for products.
anti-animal

Supporting the farmers


Save the planet
Ensure sustainable
development
.

Brand domain: A lot of misinformation


on the ingredient of the
The target products and use of
market is beauty artificial
and health
conscious women
of higher income Brand values:
group, Defend human rights
cosmopolitan 2. Support community fair
trade
3. Protect the planet
4. Against animal testing
5. Activate self esteem
Value Proposition

Natural
ingredients
in all
products
Packaging
– carries...
Natural
ingredients
and
products
with
environmen
tal con...

Brand Brand
domain: values:
Defend
The target human
market is rights
beauty and 2. Support
health c... community
...
Customer Segment

100%
Natural
Products.
Genuinely
environmen
tal
friendly...

Supporting
the farmers
Save the
planet
Ensure
sustainab...

A lot of
misinformat
ion on the
ingredient
of the
produc...

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