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Product Launch Checklist Kenneth Crow

The document is a checklist for product launch activities that is organized into several sections including planning, technical, operations/procurement, marketing and sales, and product support. It lists over 50 individual items that should be addressed such as developing a product launch plan, completing all necessary documentation, obtaining required approvals, training personnel, establishing distribution channels, and ensuring necessary support resources are in place. The checklist aims to confirm that all preparations have been completed and the product is ready for launch across all relevant functional areas.

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145 views2 pages

Product Launch Checklist Kenneth Crow

The document is a checklist for product launch activities that is organized into several sections including planning, technical, operations/procurement, marketing and sales, and product support. It lists over 50 individual items that should be addressed such as developing a product launch plan, completing all necessary documentation, obtaining required approvals, training personnel, establishing distribution channels, and ensuring necessary support resources are in place. The checklist aims to confirm that all preparations have been completed and the product is ready for launch across all relevant functional areas.

Uploaded by

131108
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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PRODUCT 

LAUNCH  CHECKLIST

Kenneth Crow

The following serves as a checklist for product launch activities:

Planning

 A product launch plan has been prepared covering all activities to be performed by
Engineering, Manufacturing, Marketing, Sales, Product Support, and Field Service.
 Functional departments understand their responsibilities for launch activities.
 Functional departments have committed the necessary resources to support launch
activities.
 The launch activities are on track to be completed as currently planned.
 A Production Readiness Review, Product Launch Review or related gate review confirms
that all preparations have been completed and the product is ready to launch.

Technical

 Product performance has been evaluated through testing and qualification and the product
meets its defined requirements.
 The product and the production process have been qualified or validated and all
regulatory approvals and/or certifications have been obtained.
 All product design documentation has been completed and approved.
 The product documentation is under configuration control.
 Technical data sheets have been prepared.
 User documentation, operating manuals and maintenance instructions have been
completed.
 Engineering personnel stand ready to address any issues that arise.

Operations/Procurement

 Required manufacturing process documentation or outputs (e.g., work instructions, CNC


programs, manning plans, etc. are complete.
 Production processes have been proven using either pilot production lines or actual
production lines.
 Production workers have been trained or training is planned to support initiation of
production.
 The product and demand forecast data has been established in the enterprise resource
planning (ERP) system and ERP is used to plan and manage the supply chain and
production.
 All suppliers have been selected and qualified.
 Needed materials and parts are on-order or in stock.
 Adequate capacity and personnel exist to support planned production.
 The distribution pipeline is filled with the appropriate level of product.

Marketing and Sales

 Market receptivity has been evaluated by key customer feedback, focus groups, test
markets, or beta tests prior to launch.
 If the product is being used by beta customers, testimonials or case studies have been
prepared.
 A promotion and advertising plan has been developed.
 Advertising copy has been developed and media contracts and arrangements have been
made.
 Promotional materials and sales literature have been developed, ordered, and are ready to
distribute.
 Sales and distribution channels have been identified and established.
 Sales personnel have been trained.
 Sales personnel have the needed sales literature, sales support material and product
samples.
 Product pricing has been established and approved.
 Final packaging has been designed, approved and ordered.
 The sales forecast has been updated based on the latest forecast of market demand.
 The website has been updated.
 Press releases have been prepared and are ready to distrbute.
 Industry analysts or other influential personnel have been briefed as planned.
 A product release and/or general availability has been announced.

 Product Support

 Necessary support resources are hired and in place.


 Service and support personnel have been trained or a phased training program is
underway.
 Frequently asked questions (FAQ's) have been identified and responses prepared.
 Troubleshooting guides, installation guides, and service manuals have been prepared.
 Spare part requirements have been planned.

http://www.npd-solutions.com/launch.html

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