JAIPURIA INSTITUTE OF MANAGEMENT, NOIDA

PGDM (G-SM-M); TRIMESTER IV; ACADEMIC YEAR 2020-21

Course Code and title OM-401: Supply Chain Management

Credits 3
Term and Year IV Term, 2020 -2021
Course Pre-requisite(s) Operations Management, OM 201
Course Requirement(s) Knowledge of Excel
Course Schedule (day and time of class)
Classroom # (Location)
Course Instructor Dr. Keshav Kr Sharma
Course Instructor Email [email protected]
Course Instructor Phone (Office)
Student Consultation Hours
Office location

1. Course Overview

SCM concepts are increasingly being used in business practice for initiating and sustaining
organizational redesign within and across industrial sectors. Today’s business world is
characterized by proliferation of product variety, uncertain product volume requirements,
product design changes, increasing customer expectations and shortening product and
technology life cycles. Of late, Supply Chain Management has assumed a strategic
perspective, as it affects the bottom line. The return on investment (ROI) of companies and,
in turn, the business performance can be improved by meeting needs of customers through
appropriate design of supply chains. The course on would enable students to understand the
concepts and methods developed and applied by organizations in complex business
environment.

2. Programme Learning Outcomes (PLOs), and Course Learning Outcomes (CLOs)

Programme Learning Outcomes (PLOs)

The graduates of PGDM at the end of the programme will be able to:

PLO1: Communicate effectively.

PLO2: Demonstrate ability to work in teams to achieve desired goals.
PLO3: Reflect on business situations and apply relevant conceptual frameworks.
PLO4: Evaluate different ethical perspectives.
PLO5: Comprehend sustainability issues.
PLO 6: Exhibit innovative and creative thinking.

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Course Learning Outcomes (CLOs)

At the end of the course, the students should be able to:

CLO1: Summarize the challenges and complexity in managing supply chains. (Understand-Factual)

CLO2: Analyze cross-functional supply chain management drivers to improve supply chain
performance. (Analyze)

CLO3: Apply relevant contemporary frameworks to business situations for developing supply chain
strategy. (Apply)

(Note:CLO 3 to be considered for AOL)

3. Mapping of CLOs with PLOs

  PLO-1 PLO-2 PLO-3 PLO-4 PLO-5 PLO 6
CLO1 I
CLO2 R
CLO3 M

4. Books and References

Text Book

Sunil Chopra, Peter Meindl. D. V. Kalra (2016). Supply Chain Management: Strategy, Planning,
and Operations. 5th Edition. New Delhi, Pearson.

References:

 D. S. Levi, P. Kaminsky, E. S. Levi, R. Shankar (2011), Designing & managing the

Supply Chain – Concepts, Strategies & Case Studies, 3rd edition, Tata McGraw Hill
 Janat Shah (2016), Supply Chain Management: Text and Cases, Pearson New Delhi.
 R. B. Chase, R. Shankar, F. R. Jacobs, N. J. Aquilano (2010), Operations & Supply
Management, 12th edition, McGraw Hills
 V. V. Sople. (2010). Logistics Management. 2nd Edition. Noida. Pearson Education.
 D. K. Agrawal. (2010). Supply Chain Management: Strategy, Cases and Best
Practices. 1st edition. New Delhi. Macmillan Publishers India Ltd.
 D. J. Bowersox, D. J. Closs, M. B. Cooper. (2010). Supply Chain Logistics
Management. 2nd edition. New Delhi. Tata McGraw Hill Education Pvt. Ltd.
Supply Chain Management E-Books available on Ebscohost through Jaipuria Institute of
Management Library: -

The links for SCM books available in Jaipuria Institute of Management Library through
ebscohost.com are provided below for ready reference to the students:-

1. Supply Chain Management by David Blanchard (link is given below) :-

http://web.b.ebscohost.com/ehost/ebookviewer/ebook/ZTAwMHh3d19fMTc5NjY3X19BTg2
?sid=600e12f3-539d-434b-9c87-
50e6012a15f1@sessionmgr115&vid=12&format=EB&rid=10

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 2. Supply Chain Management by Jimmy Anklesaria (link is given below):-
http://web.b.ebscohost.com/ehost/ebookviewer/ebook/ZTAwMHh3d19fMjExMDEzX19BTg
2?sid=600e12f3-539d-434b-9c87-50e6012a15f1@sessionmgr115&vid=8&format=EB&rid=8
3. Supply Chain Management by Betty A. Kildow (link is given below) :-
http://web.b.ebscohost.com/ehost/ebookviewer/ebook/ZTAwMHh3d19fMzUyNjIxX19BTg2?
sid=600e12f3-539d-434b-9c87-50e6012a15f1@sessionmgr115&vid=10&format=EB&rid=2
4. Supply Chain Management by Regina M Samson (link is given below) :-
http://web.b.ebscohost.com/ehost/ebookviewer/ebook/ZTAwMHh3d19fMzgzMjI4X19BTg2?
sid=600e12f3-539d-434b-9c87-50e6012a15f1@sessionmgr115&vid=11&format=EB&rid=4
Online resources

 http://www.scdigest.com/ : Supply Chain Digest is the industry's best publication and web
site for supply chain management and logistics practitioners to find information, news,
insight, video casts and case studies.
 http://www.scmr.com/ : Online version of Supply Chain Management review, the magazine
provides the latest updates and cover stories happening in Global Supply Chain area.
 http://www.logisticsworld.com/ : Logistics World provides businesses shall provide insights
in the field of transportation, logistics, and supply chain management and give the latest
company information in the Logistics World and acts as a Logistics Directory.

5. Session Plan

Sessi Topic/ Sub Topic Reading Pedagogy Session Learning CLO

on Reference Outcomes

Module I: Introduction to Supply Chain Management

1. Opening (Course Text, Ch 1  CClass At the end of session, CLO1

overview, Need of Discussion the student will be able
course, Expectations,  Video: Dell to familiarize
Evaluation)
Supply chain themselves with the
significance of SCM
and relevance of SCM
function in a firm.

2. Managing Supply Text, Ch 1  CClass At the end of session, CLO1

Chain is managing Discussion the student will be able
Business, to conceptualize the key
Contemporary Issues  Video: concepts of SCM
and Challenges Future
Supply Chain
2016
3. SC Strategy Text, Ch. 2  Efficient Vs At the end of session, CLO1
Responsive the student will be able
SCM to conceptualize the key
concepts of SCM

4. Key Drivers and Text, Ch. 3  Class At the end of session, CLO2
enablers in Supply Discussion the student will be able
Chain Management  Case: Seven to drivers and enablers
–Eleven Co of SCM and their Role

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5. Comparison of 
Class At the end of session, CLO2
Online and Store Discussion the student will be able
based supply chain  Case to differentiate
Models Analysis parameters of online vs
 Ocado's offline business
Online
business
model
Module II: Integrated Approach of SCM and its issues

6. Integrated Approach Note Beer Game At the end of session, CLO2

of SCM and role of the student will be able
SCM Players to know the role of
different players of
Integrated Approach SCM
of SCM and Bull
whip effect Ch. 10  Beer Game At the end of session, CLO2
 Class the student will be able
Discussion to know that why
integrated system
require in business

7. Collaborative Ch. 10 Class Discussion At the end of session, CLO3

Planning, forecasting the student will be able
and Replenishment to manage supply to
(CPFR) Model improve
synchronization in a
supply chain in
predictable and
unpredictable variability

8. Inventory Ch. 11  Class At the end of session, CLO2

Management and JIT Discussion the student will be able
in SCM.  Exercise to understand role of
 Industry visit inventory management
in SCM

9. Guest Session/ Industry Visit

Module III: Sourcing in Supply Chain Management

10. Make Vs Buy: The Ch. 15 Class Discussion At the end of session, CLO2
strategic approach the student will be able
(Sourcing/Outsourcin to understand Sourcing
g)
important in SCM and
Sourcing Strategies

Vendor development Ch. 15 Exercise: At the end of session, CLO2

& Selection Develop supplier the student will be able
selection criteria to select vendor for a
using at least five firm
Qualitative and

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 five Quantitative
dimensions.

Module IV: Designing SCM Network

11. Number of Text Ch. 4 Class Exercises At the end of session, CLO2
Warehouses and the the student will be able
impact of supply to understand impact of
Chain, Variety and facility on SCM
LSCM performance

(Relation between
number of
warehouses and
transportation costs,
Relation between
number of
warehouses and
inventory costs,
Framework to decide
more or less number
of warehouses,
Impact of Variety of
LSCM,
standardization and
Delayed
Differentiation)

12. Role of Distribution Text Ch. 4 Class discussion At the end of session, CLO2
Network, Factors Or the student will be able
influencing network Industry visit to various distribution
decisions. networks and
influencing factors.

Distribution practices Text Ch. 4 Case Discussion At the end of session, CLO3
in E-commerce: the student will be able
Drop-shipment to apply the knowledge
model, On-Demand
for identifying steps in
Sourcing Model and
Stocking Model. designing a suitable
Fulfilment of Long- distribution strategy.
tail products

13. Role of Network in Text Ch. 5 Class Exercises At the end of session, CLO3
Supply Chain, the student will be able
Factors influencing to design SCM Network
network design
in certainty
decisions, Framework
for Network Design environment.
decisions, Models for
facility location and
capacity allocation

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14. Impact of uncertainty Text Ch. 6 Class At the end of session, CLO3
on Network Design, Exercises the student will be able
Discounted Cash to design SCM Network
Flow Analysis, in uncertainty
Representations of
Uncertainty, environment.
Evaluating Network
Decision using
Decision Trees

Module V: Performance Monitoring and Sustainability Aspects in SCM

15. Performance Ch.7 Class Discussion At the end of session, CLO3

Measurement the student will be able
parameters in supply to analyze SCM of
chain.
company with different
parameters

16. Emerging Text Ch.17 Class Discussion At the end of session, CLO2
Technologies in the student will be able
Supply Chain Discussion on to understand various IT
Integration, Amazon , Technology for SCM
E Supply Chain, and Flipkart and and its implementation.
E-logistics other e-
commerce
companies

17. Guest Session/ Industry Visit

Module VI: Contemporary Practices in SCM

18.  Postponement Notes Class Discussion At the end of session, CLO2

Strategy, the student will be able
 Aggregation to apply and analyze
Strategy, best practices of SCM
 Cross Docking in different firm.
Strategy,
 Risk Pooling
19. Vendor Managed Ch. 10 Class Discussion At the end of session, CLO3
Inventory (VMI): A the student will be able
tool of Agile SCM to examine Agile SCM
concept

20. Transportation Text Ch. 14 Class Discussion At the end of session, CLO2
Problems: Integrated the student will be able
Decision on to establish the
Transportation importance of role of
considering both Transportation for SCM
transportation and

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 inventory costs performance

6. Assessment Tasks

Assessment Description Weight CLO

Components
The purpose of Individual Viva is to assess student’s CLO1,
learning in an online or hybrid environment. Each CLO2
Individual Viva student will be assessed on understanding of concepts, 20
tools & techniques of supply chain management.

Individual Assignment: The purpose of this task is to

assess students’ understanding of the supply chain
concepts, 2-3-page supply chain visualization /diagram,
approximately 400 words, this is an individual
assessment.
For the given assignment problem, students CLO1
Individual are required to: 10
Assignment  review a given supply chain
 visualize the main components in a
drawing/diagram
 describe the main components
 provide a short commentary

 Students are encouraged to actively participate in

class discussion. Assessment will be based on
student attaendance and performance in multiple 10 CLO2
Class Participation
quizzes which would be conducted across
sessions.

It will be on group basis (group of 4 students). Project

will involve application of course content and the live
problems of the industry.
In-class (or recorded) group presentation of 15 minutes’
duration. Students can alternatively submit an electronic
version (PowerPoint, or equivalent), a video or voice
recorded version of your presentation.

Students are required to: CLO3

Group Project  Application of relevant supply chain
Report and management concepts/frameworks and theories 20
Presentation in completing the report
 Logical development of arguments in presenting
your analysis • Conclusions and
recommendations
 Engagement with audience
 Use of relevant credible sources and appropriate
referencing style
 Collaboration among group members (peer
evaluation report)

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 This will consist of case study, application-based CLO2,
End Term 40
situation questions along with caselet analysis. CLO3
Examination

7. Rubrics for Assessment Tasks

Criteria Below Expectations Meets Expectations Exceeds Expectations

CLO 1: Summarize the Student is unable to Student is able to Student is able to analyze
challenges and complexity in analyze and identify the analyze and identify the and identify the
managing supply chains. challenges and challenges and challenges and
complexity in managing complexity in managing complexity in managing
supply chain for supply chain for supply chain for
continuous continuous improvement continuous improvement
improvement. and plan interventions and plan interventions
with minimal assistance. without assistance.

CLO 2: Analyze cross- Student is unable to Students is able to Students is able to

functional supply chain understand which driver understand the understand the
management drivers to of supply chain functionality of SCM functionality of SCM
improve supply chain management is driver and use relevant driver and use relevant
performance. important to improve drivers for SC drivers for SC
supply chain performance with performance without
performance. minimal assistance assistance

CLO 3: Apply relevant contemporary frameworks to business situations for developing supply chain
strategy.

Gather Relevant Information Struggles to pinpoint the Clearly identifies the Demonstrates a
information needed. information required. sophisticated
Gathers information Gathers information understanding of what
from one source. from multiple valid and information is needed.
Minimal evidence of reliable sources.
search/selection criteria. Evidence of Gathers extensive
Unable to reflect and search/selection criteria. information from a
comprehend the business Able to reflect and variety of valid and
situation due to poor understand the business reliable sources including
understanding of situation because of the journals, texts, etc.,
required information. quality of information specific to the subject.
gathered and Clear evidence of
synthesized. search/selection criteria.
Able to reflect and have a
holistic view of the the
business situation based
on extensive information
gathered from a variety
of sources

Select and Use Relevant Has limited knowledge Selects and uses relevant Selects and uses relevant
Concepts and Frameworks on selecting and using concepts and concepts and

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 relevant concepts and frameworks. Requires frameworks. Needs no
frameworks. Requires minimal assistance in assistance in selecting
extensive assistance in choosing relevant relevant concepts and
selecting relevant concepts and frameworks.
concepts and frameworks.

frameworks.

RUBRICS FOR INDIVIDUAL VIVA (20%) (CLO 1)

Trait Below Expectations Meets Expectations Exceeds Expectations

Understanding the challenges Student is unable to Student is able to Student is able to analyze
and complexity in managing analyze and identify the analyze and identify the and identify the
supply chains. challenges and challenges and challenges and
complexity in managing complexity in managing complexity in managing
supply chain for supply chain for supply chain for
continuous continuous improvement continuous improvement
improvement. and plan interventions and plan interventions
with minimal assistance. without assistance.

RUBRICS FOR INDIVIDUAL ASSIGNMENT (10%) (CLO1)

Trait Below Expectations Meets Expectations Exceeds Expectations

Understanding the challenges Student is unable to Student is able to Student is able to analyze
and complexity in managing analyze and identify the analyze and identify the and identify the
supply chains. challenges and challenges and challenges and
complexity in managing complexity in managing complexity in managing
supply chain for supply chain for supply chain for
continuous continuous improvement continuous improvement
improvement. and plan interventions and plan interventions
with minimal assistance. without assistance.

RUBRICS FOR CLASS PARTICIPATION (10%) (CLO 2)

Trait Below Expectations Meets Expectations Exceeds Expectations

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Analyze cross-functional Student is unable to Students is able to Students is able to
supply chain management understand which driver understand the understand the
drivers to improve supply of supply chain functionality of SCM functionality of SCM
chain performance through management is driver and use relevant driver and use relevant
simulation important to improve drivers for SC drivers for SC
supply chain performance with performance without
performance. minimal assistance assistance

RUBRICS FOR GROUP PROJECT (20%) (CLO 3)

Traits Below Expectations Meets Expectations Exceeds Expectation

Gather Relevant Struggles to pinpoint the Clearly identifies the Demonstrates a sophisticated
Information information needed. information required. Gathers understanding of what
Gathers information information from multiple information is needed.
from one source. valid and reliable sources.
Minimal evidence of Evidence of search/selection Gathers extensive information
search/selection criteria. criteria. Able to reflect and from a variety of valid and
Unable to reflect and understand the business reliable sources including
comprehend the business situation because of the journals, texts, etc., specific to
situation due to poor quality of information the subject. Clear evidence of
understanding of gathered and synthesized. search/selection criteria. Able to
required information. reflect and have a holistic view
of the the business situation
based on extensive information
gathered from a variety of
sources

Select and Use Has limited knowledge Selects and uses relevant Selects and uses relevant
Relevant Concepts on selecting and using concepts and frameworks. concepts and frameworks.
and Frameworks relevant concepts and Requires minimal assistance Needs no assistance in selecting
frameworks. Requires in choosing relevant concepts relevant concepts and
extensive assistance in and frameworks. frameworks.
selecting relevant
concepts and
frameworks.

RUBRICS FOR END TERM EXAM. (40%) (For CLO 2)

Trait Below Expectations Meets Expectations Exceeds Expectations

Analyze cross-functional Student is unable to Students is able to Students is able to

supply chain management understand which driver understand the understand the
drivers to improve supply of supply chain functionality of SCM functionality of SCM
chain performance management is driver and use relevant driver and use relevant
important to improve drivers for SC drivers for SC
supply chain performance with performance without
performance. minimal assistance assistance

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RUBRICS FOR END TERM EXAM. (60%) (For CLO 3) gathered from a variety of
sources

Select and Use Has limited knowledge Selects and uses relevant Selects and uses relevant
Relevant Concepts on selecting and using concepts and frameworks. concepts and frameworks.
and Frameworks relevant concepts and Requires minimal assistance Needs no assistance in selecting
frameworks. Requires in choosing relevant concepts relevant concepts and
extensive assistance in and frameworks. frameworks.
selecting relevant
concepts and

frameworks.

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8. Time Budgeting in Course Planning:

Time
Activity Description
Budgeted
Classes 2-3 hours per week for 12 weeks 30 hours
Reading Prescribed readings and making notes 30 hours
Preparation of set questions,
Including shared and group exercises 15 hours
exercises and problems
Preparation of assignment Reading and writing 15 hours
Study and revision for test and end
Self-preparations 15 hours
of Trimester examination
TOTAL 105 hours

Instructions:
Students will be expected to maintain a daily log of their learning and make an action plan. The
continuous evaluation tools would be implemented as per schedule and collected for evaluation.

Students are encouraged to visit videos available on Impartus, you tube on TED talks, and readings
available at websites like course era, etc.

9. Academic Conduct

Institute’s Policy Statements

It is the responsibility of every student to be aware of the requirements for this course, and understand
the specific details included in this document. It is emphasized that this course requires a significant
commitment outside of formal class contact.  The learning tasks in this course may include classes
(lectures or seminars), required reading, preparation of answers to set questions, exercises and
problems, and self-study. In addition, students may be required to complete an assignment, test or
examination.

LMS-Moodle/ Impartus

LMS-Moodle/ Impartus is used to host course resources for all courses. Students can download
lectures, additional reading materials, and tutorial notes to support class participation.

Late Submission

Assessment tasks submitted after the due date, without prior approval/arrangement, will be not be
accepted. Requests for extension of time must be made with the faculty member concerned and based
on Special Consideration guidelines. 

Plagiarism:

Plagiarism is looked at as the presentation of the expressed thought or work of another person as
though it is one's own without properly acknowledging that person.

Cases of plagiarism will be dealt with according to Plagiarism Policy of the institute. It is advisable
that students should read the Student Handbook for detailed guidelines. It is also advisable that
students must not allow other students to copy their work and must take care to safeguard against this
happening. In cases of copying, normally all students involved will be penalized equally; an exception

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will be if the students can demonstrate that the work is their own and they took reasonable care to
safeguard against copying.

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