Ranie B.
Monteclaro
IBT 311- International Business and Trade
EXPLAIN
1. If COVID-19 persists, how would it affect shipping and
transportation routes? You can probably list some of the dangers
of COVID-19, but how may it actually affect the economies of some
regions or countries?
The restrictions put in place to limit the diffusion and
impacts of Covid-19 have had a widespread impact on people’s
lives, and the way energy is used across entire economies. One of
the biggest impacts has been the reduction in passenger transport
demand, due to a combination of government lockdowns and fears of
contracting and spreading the virus when using mass transport
modes. While freight transport has also been reduced, the drivers
of freight activity during the current crisis are complex, driven
by both supply- and demand-side factors, and in the latter, by
the need to keep essential services operating. In contrast,
passenger transport, (for both leisure and business travel) is
often optional, and more influenced by people’s decision-making
processes. Many countries have responded to the pandemic by
imposing lockdown or restricting movement. Some retailers and
manufacturers fail to pick up their cargo and containers because
their warehouses are full or closed. Some ports remain open but
have reduced workforce, which exacerbates the cargo congestion.
This causes disruption of the supply chain, including movement of
essential goods and foodstuffs. The cargo lying uncollected at
ports creates congestion and takes up space, reducing capacity
for incoming cargo and containers.
Every region is subject to substantial growth downgrades.
East Asia and the Pacific will grow by a scant 0.5%. South Asia
will contract by 2.7%, Sub-Saharan Africa by 2.8%, Middle East
and North Africa by 4.2%, Europe and Central Asia by 4.7%, and
Latin America by 7.2%. These downturns are expected to reverse
years of progress toward development goals and tip tens of
millions of people back into extreme poverty.
Emerging market and developing economies will be buffeted by
economic headwinds from multiple quarters: pressure on weak
health care systems, loss of trade and tourism, dwindling
remittances, subdued capital flows, and tight financial
conditions amid mounting debt. Exporters of energy or industrial
commodities will be particularly hard hit. The pandemic and
efforts to contain it have triggered an unprecedented collapse in
oil demand and a crash in oil prices. Demand for metals and
transport-related commodities such as rubber and platinum used
for vehicle parts has also tumbled. While agriculture markets are
well supplied globally, trade restrictions and supply chain
disruptions could yet raise food security issues in some places.
Critique this statement.
2. In Hollywood movies even in Filipino Films, it is common to
have product placement (having products from sponsor companies
such as cars, appear in movies without telling viewers that these
are commercials). As a marketer, you are concerned about the
ethical implications of product placement via Hollywood, yet you
know the effectiveness of traditional advertising is declining.
Justify.
Product placement, the practice of
placing brands
in the scene or script of mediated
news and
entertainment, is also sometimes
referred to as
brand placement or even
entertainment marketing
because it has migrated from
movies to TV and
radio programming, computer
games, books,
popular songs and stage plays
(Hackley &
Tiwsakul 2006). Product
placement has been
common in Hollywood movies
since the early
1920s with deals with cigarette,
cola and motor
car manufacturers (Fristoe 2005),
but the practice
was not widely publicised because
it might be
thought to impugn the creative
integrity of the
feature. Today, it is common for
movie pre-
publicity to refer explicitly to
brand tie-ins and
placement deals, although some
studios still
remain coy about the extent to
which product
placement influences the set design
and plot of the
movie, possibly because they are
concerned that
too much consumer knowledge
might undermine
the surreptitious impact of implicit
marketing
(Wnek 2005: 20).
Product placement, the practice of
placing brands
in the scene or script of mediated
news and
entertainment, is also sometimes
referred to as
brand placement or even
entertainment marketing
because it has migrated from
movies to TV and
radio programming, computer
games, books,
popular songs and stage plays
(Hackley &
Tiwsakul 2006). Product
placement has been
common in Hollywood movies
since the early
1920s with deals with cigarette,
cola and motor
car manufacturers (Fristoe 2005),
but the practice
was not widely publicised because
it might be
thought to impugn the creative
integrity of the
feature. Today, it is common for
movie pre-
publicity to refer explicitly to
brand tie-ins and
placement deals, although some
studios still
remain coy about the extent to
which product
placement influences the set design
and plot of the
movie, possibly because they are
concerned that
too much consumer knowledge
might undermine
the surreptitious impact of implicit
marketing
(Wnek 2005: 20).
Product placement, the practice of
placing brands
in the scene or script of mediated
news and
entertainment, is also sometimes
referred to as
brand placement or even
entertainment marketing
because it has migrated from
movies to TV and
radio programming, computer
games, books,
popular songs and stage plays
(Hackley &
Tiwsakul 2006). Product
placement has been
common in Hollywood movies
since the early
1920s with deals with cigarette,
cola and motor
car manufacturers (Fristoe 2005),
but the practice
was not widely publicised because
it might be
thought to impugn the creative
integrity of the
feature. Today, it is common for
movie pre-
publicity to refer explicitly to
brand tie-ins and
placement deals, although some
studios still
remain coy about the extent to
which product
placement influences the set design
and plot of the
movie, possibly because they are
concerned that
too much consumer knowledge
might undermine
the surreptitious impact of implicit
marketing
(Wnek 2005: 20).
Product placement, the practice of placing brands in the
scene or script of mediated news and entertainment, is also
sometimes referred to as brand placement or even entertainment
marketing because it has migrated from movies to TV and radio
programming, computer games, books, popular songs and stage plays
(Hackley & Tiwsakul 2006). Product placement has been common in
Hollywood movies since the early1920s with deals with cigarette,
cola and motorcar manufacturers (Fristoe 2005), but the practice
was not widely publicised because it might be thought to impugn
the creative integrity of the feature. Today, it is common for
movie pre-publicity to refer explicitly to brand tie-ins and
placement deals, although some studios still remain coy about the
extent to which product placement influences the set design and
plot of the movie, possibly because they are concerned that too
much consumer knowledge might undermine the surreptitious impact
of implicit marketing(Wnek 2005: 20).
This kind of advertising strategy is a very effective one.
If I were going to be a marketing staff, I highly suggest this
strategy to help our company to boost our products and made known
to the market. The popularity of the casts/actors will influence
the viewers and put them to their purchase behavior. As we know
that this strategy also had some ethical implications such as the
integrity and creativity, because of this strategy some movies
are entirely revolve around a particular product according to
Shay Sayre’s 2010 “Entertainment and Society: Influences,
Impacts, and Innovations.” To minimize this ethical implication
as a marketer, I will become more observant and careful to place
our product in a movie and make sure that it will not ruin the
story of it.
Even though this implication exists, I would not deny the
fact that this strategy is the most effective advertising
strategy nowadays. This ethical implication is just a mild issue
and it will not cause a serious effect to the viewers/consumers.
In the end of the day the consumer’s willingness to buy the
product will prevail.
References:
Hackley, Chris & Hackley, Rungpaka Amy & Preuss, Lutz. (2008). An Ethical
Evaluation of Product Placement: A Deceptive Practice?. Business Ethics: A
European Review. Retrieved (July 29, 2020) from
https://www.researchgate.net/publication/228148377_An_Ethical_Evaluation_of_Produ
ct_Placement_A_Deceptive_Practice
Tang, K. (n.d.). The Ethics of Product Placement in Television. Retrieved (July
29, 2020) from https://yourbusiness.azcentral.com/effect-celebrities-
advertisements-6195.html
World Bank. (2020). The Global Economic Outlook During the COVID-19 Pandemic: A
Changed World. Retrieved (July 29, 2020) form
https://www.worldbank.org/en/news/feature/2020/06/08/the-global-economic-outlook-
during-the-covid-19-pandemic-a-changed-world
Teoh, P. (2020). The Impact of the Covid-19 Pandemic on Shipping. Retrieved (July
29, 2020) from https://www.maritime-executive.com/editorials/the-impact-of-the-
covid-19-pandemic-on-shipping
