Scribd
Upload
108 views2 pages

Future of Advertising - Change or Die

The document discusses the future of advertising. It notes that advertising is changing dramatically due to advances in technology and the internet. In the coming years, advertisements will only be shown to consumers if they want to see them, rather than because the advertiser wants them to. Advertisers will need to rebuild trust with consumers and be more creative and transparent in their approaches. They will also need to attract more talented employees who can help lead the industry successfully in the digital future.

Uploaded by

jrence
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
108 views2 pages

Future of Advertising - Change or Die

The document discusses the future of advertising. It notes that advertising is changing dramatically due to advances in technology and the internet. In the coming years, advertisements will only be shown to consumers if they want to see them, rather than because the advertiser wants them to. Advertisers will need to rebuild trust with consumers and be more creative and transparent in their approaches. They will also need to attract more talented employees who can help lead the industry successfully in the digital future.

Uploaded by

jrence
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

MSG

  Search

Home (index.html) /  Library (all-subjects.htm) /  Marketing (all-subjects.htm#marketing)


/  Advertising (advertising-management-articles.htm) /  Future of Advertising

Future of Advertising
Advertising is still all about the ‘ifs and buts of a product’,
presented in a glowing rainbow like picture trying to attract
consumers….but what is the future of advertising in coming
years ?

Lets go way back when the idea of advertising a product was


regarded as some kind of a big deal. Then the advertisements
were very limited, and it took lots and lots of e orts to make a
single advertisement. And the customers then, had no option other than watching those advertisements. Now, time
has changed. Since last 20 years or lets just consider last 10 years, there has been a dramatic change in the world of
advertisement. And this will not have a stopage in coming years. The change doesn’t mean that the advertising
agencies will all be shut down and rms will take over. It just means that the existing advertising agencies will have to
experience a change in the industry and within. They will be rede ned and reinvented so that they can survive in the
years ahead. The agencies which gave their number of years to this industry will also change for good, be capable to
cope up with new challenges, new competition and new attitudes of the consumers. Once a article was written on
change in advertising in 1992 and the title then also suits now, it said - Advertising Age : Change or Die and very
well said. To understand what is going to change and what will remain the same should be on the top of the list of
the advertisers.

Now is the beginning of the digital era. The agencies had a system of having some few creative people who used
to come with ideas for ads. That was the time when giving an ad in radio and television was very expensive. But now
no one minds actually about the cost for such ads because consumers are responding well. But now and onwards,
internet and technology has taken a front seat. Lets talk about the mass media. Today every tv serial, all movies
running in theatres and all breaks in the radio channels have llers called ads. But in the coming years, the ads can
be shown to the consumers only if they want to see and not because the advertiser want them to see it. The cost of
using internet and digital gadgets is everyday dropping down so the customers don’t mind spending on these things
other that fooling themselves with the colorful advertisements. The future will be in favour of the advertisers and
advertisements but only at the cost of proper management and proper use of digital technologies and internet.

The Bond
Nowdays, no one trusts the ad industry because there is no transparency. The ethics are not being the part of ads
anymore. In coming years, the bond of trust has to be again rebuilt between the consumers and the advertisers. The
advertisers will have to work hard to gain the con dence of the customers.

More Creativity
The creative people of the agencies should not limit their creativity by only working with the old style menu. This is
the time to explore with help of internet and digital tools.

Di erentiated Products
The advertisers should launch a product which will be completely di erent but excellent to use. Then only the voice
will be heard.
Attract Talent
MSG
More and more quality people should be hired today who will be leaders for tomorrow. They will be the people who
will lead the industry in the future with the best quality being coping up will everything. Better HR practices should
also be appointed.

These are some points which may help advertisers to survive and survive in a better way in the future. The people
who will not change can just not stay in this new industry.

❮   PREVIOUS  ARTICLE NEXT  ARTICLE   ❯
(ADVERTISING- (NEWS-BASED-
MYTHS.HTM) ADVERTISING.HTM)

Similar Articles Under - Advertising

 Ethics in Advertising (advertising-ethics.htm)

 Measuring Advertising E ectiveness (advertising-e ectiveness.htm)


 Advertising Myths (advertising-myths.htm)

VIEW
(ADVERTISING-MANAGEMENT-ARTICLES.HTM) 

 Authorship/Referencing - About the Author(s)

The article is Written By “Prachi Juneja” and Reviewed By Management Study Guide Content
Team. MSG Content Team comprises experienced Faculty Member, Professionals and Subject
Matter Experts. We are a ISO 2001:2015 Certified Education Provider. To Know more, click
on About Us (https://managementstudyguide.com/portal/about-us). The use of this material is
free for learning and education purpose. Please reference authorship of content used, including
link(s) to ManagementStudyGuide.com and the content page url.

You might also like