Research Methods Practice Exercise (1)

Question Answer
1. A review of the literature can BEST be A. Systematic identification and analysis of information
defined as a ………………… related to the research problem
B. List of at least 20 journal articles
C. List of five most important articles written on the
topic
D. Discussion of the appropriate method for conducting
a study
E. None of the above
2. A systematic sample can be used even A. True
if a formal list of all the units of the B. False
population is not available. C. None of the above
3. A company is designing a new car that A. Non probability sample
it wants to sell to various B. Stratified random sample
socioeconomic segments. The best C. Economic sample
type of marketing sample would be D. Random sample
a/an: E. None of the above
4. A major disadvantage of mailed A. Expensive
questionnaires can be ……… B. Non-responsive
C. Efficiency
D. Effectiveness
E. None of the above
5. A major disadvantage of mailed A. Expensive
questionnaires can be …………… B. Non-responsive
C. Efficiency
D. Effectiveness
E. None of the above
6. A marketing researcher selects a A. Stratified sample
sample that B. Simple random sample
C. Judgment sample
D. Cluster sample
E. None of the above
7. A review of the literature can BEST be A. Systematic identification and analysis of information
defined as a …… related to the research problem
B. List of at least 20 journal articles
C. List of five most important articles written on the
topic
D. Discussion of the appropriate method for conducting
a study
E. None of the above
8. A survey designed to collect data on a A. Sample survey
subset of the population is known as a B. School survey
C. Developmental survey
D. Cross-sectional survey
E. None of the above
9. A survey designed to collect data on a F. Sample survey
subset of the population is known as a G. School survey
H. Developmental survey
I. Cross-sectional survey
J. None of the above
Question Answer
10. Descriptive research: A. is analysis based on the statistical summary of data
B. is research which seeks to provide a picture of how
“the land lies” on a particular social issue
C. uses reasoning that moves from less general to more
general statements
D. is research designed to explain why subjects vary in
one way or other
E. None of the above
11. Non probability sampling … B. always produces samples that possess distorted
characteristics relative to the population
C. denies the researcher the use of statistical theory to
estimate the probability of correct inference
D. should never be used under any circumstances
E. includes stratified sampling
F. requires the use of sampling frames
12. Non probability sampling methods A. Convenience sampling, Judgment sampling and
include : quota sampling
B. Stratified sampling, stratified random sampling
C. Cluster sampling
D. Systematic sampling
E. Multistage sampling
13. One of the best ways to ensure the A. Follow-up with respondents
quality of your questionnaire is to … B. Proofread it several times
C. Spell-check the document
D. Pretest it in a pilot study
E. None of the above
14. One of the best ways to ensure the A. Follow-up with respondents
quality of your questionnaire is to … B. Proofread it several times
C. Spell-check the document
D. Pretest it in a pilot study
E. None of the above
15. Sampling units of a study are …… A. The hypothetical aggregation of all the elements in a
study
B. The theoretically specified aggregation of study
elements
C. That aggregation of elements from which the sample
is actually selected
D. That aggregation or set of elements considered for
selection in some stage of sampling
E. Are units or members which constitute the population
16. The Literature review of a research A. True
report can also make a discussion of B. False
the theories upon which research is C. None of the above
based
17. The process of research involves any A. Problem Identification, Data Collection, Data
of the following three steps: Analysis
B. Problem Statement, Primary Data, Interpretation Of
Results
C. Samples, Population, Research Design
D. Experimental Researching, Descriptive Stage,
Questionnaire
E. None Of The Above
Question Answer
18. The response format on an item A. Likert scale
requiring respondents to decide B. Thurstone
whether they strongly agree, agree, C. Guttman
disagree, or strongly disagree to a D. Free response
statement is known as a: E. None of the above
19. The response format on an item A. Likert scale
requiring respondents to decide B. Thurstone
whether they strongly agree, agree, C. Guttman
disagree, or strongly disagree to a D. Free response
statement is known as a: E. None of the above

20. The set of individuals or objects whose A. Sample

characteristics or behavior are of B. Small group
interest best defines which of the C. Variable
following? D. Value
E. Population
21. The summative models does not A. The Likert scale
include: B. Liket scale
C. The q-sort technique
D. Multidimensional scaling
E. None of the above
22. The three most commonly used scales A. Upscale, ordinal scale, interval scale
are: B. Nominal scale, ordinal scale, interval scale
C. Nominal scale, upscale , ordinal scale
D. SMART scale, ordinal scale, interval scale
E. None above

23. Where would you find a short A. abstract

summary of the research and its B. literature review
findings C. Methodology
D. Discussion
E. References
24. Which of the following statements is A. The Primary Data Are Those Which Are Collected
true? Afresh And For The First Time, And Thus
Sometimes Happen To Be Secondary In Character
B. Secondary Data Is Same As Primary Data
C. Observation Method Is A Not Used For Collecting
Primary Data
D. Questionnaire Method Is Used For Collecting
Primary Data
E. Oral Investigation Is Readability In Primary Data