KATHRYN SULLIVAN
2809 Deerfern Lane
Round Rock, TX 78665
203-980-3491
[email protected] linkedin.com/in/kathrynsullivan11 KathrynSullivan.weebly.com
___________________________________________________________________________________________
SUMMARY
Marke3ng & Communica3ons professional experienced in creaPng and managing highly successful markePng
strategies and campaigns that achieve client success. Experienced working with clients in mulPple industries.
Highly skilled creaPng mulP-plaSorm promoPonal campaigns and managing social media accounts. Extreme
aTenPon to detail. Work well under pressure and in delivering projects on Pme and under budget. Strong team
player. Areas of experPse include:
• External & Internal CommunicaPons Campaigns • Video ProducPon & EdiPng
• Graphic Design • Adobe CreaPve Suite
• Press and Community Liaison • Content CreaPon and Calendar Management
• Social Media (Facebook, TwiTer, Instagram, • WriPng blog content, speaker points,
Snapchat and scheduling plaSorms) leadership presentaPons, messaging, press
releases, ad copy, Keynote speeches
EXPERIENCE
CHRISTUS SANTA ROSA HOSPITAL San Marcos, TX July 2018 – May 2020
(formerly Central Texas Medical Center)
PR & New Media Coordinator
Responsible for creaPng and implemenPng markePng campaigns for various service lines. Partnered with Human
RelaPons to produce materials for employee communicaPons campaigns. Wrote press releases, pitched stories
to regional media and handled all media requests to extend the hospital’s brand and mission. Managed all social
media accounts for CTMC and its associated physicians group, Live Oak Health Partners. Produced videos for
external and internal audiences. Assisted with planning and execuPon of special events.
• Increased Facebook engagement 4% annually.
• Developed new strategies for employee wellness campaigns, producing record employee parPcipaPon
rate
• Secured placement in local digital and print publicaPons to promote the facility and its staff’s
accomplishments
• Took the iniPaPve to extend hospital brand to focus more on being a member of the community by
creaPng lifestyle branded posts, successfully creaPng stronger community connecPon and engagement.
FEDERAL RESERVE (Office of Employee Benefits) Newark, NJ January 2017 – June 2018
Senior Communica3ons Analyst
Implemented and supported a fully integrated employee communicaPons strategy for the Federal Reserve Office
of Employee Benefits. Led and collaborated with department/division staff to improve strategies to enhance
effecPveness across a variety of communicaPon vehicles. Developed and implemented processes and tools that
fostered clear, effecPve, Pmely and well-coordinated communicaPons. Developed metrics to evaluate the
effecPveness of message delivery.
Kathryn Sullivan Resume Page 2
FEDERAL RESERVE (con3nued)
• Consulted with department heads to cran highly effecPve, strategic communicaPon plans, providing
guidance on effecPve messaging and idenPfying efficient soluPons to emerging issues.
• Enhanced the OEB’s communicaPon strategy with video, new media and emerging technologies using
Adobe CreaPve Suite to expand messages’ reach and understanding.
• Produced and disseminated two monthly newsleTers to System employees, simplifying complex benefits
documents to educate employees on benefits provided.
• Spearheaded the Department’s video iniPaPve, producing 3-4 high-quality videos per month.
• Trained team members to effecPvely uPlize video producPon equipment.
• Worked as a member of a team, contribuPng new media components to system-wide iniPaPves.
SACRED HEART UNIVERSITY Fairfield, CT September 2011 – January 2017
Assistant Director, Athle3c Communica3ons (October 2012 – January 2017)
Handled all media relaPons for 11 different NCAA Division I teams to promote the teams and student-athletes to
enhance the SHU AthlePcs brand. Wrote press releases and feature stories to promote assigned teams and the
enPre SHU AthlePc Department. Maintained the AthlePc Department website and social media accounts,
including Facebook, TwiTer, Instagram and SnapChat. Responsible for overseeing live game producPons for
digital streaming, producPon of promoPonal videos and video board content. Created promoPonal print
materials using Adobe CreaPve Suite programs, such as posters, programs and social media graphics to promote
SHU AthlePcs. Oversaw more than 30 AthlePc CommunicaPons work studies and interns annually.
• Developed live stream and digital programing allowing fans to stay connected and up-to-date on their
favorite SHU teams.
• Forged a new relaPonship between the AthlePcs Department and the Media Studies and CommunicaPons
Department to give students hands-on producPon experience.
• Selected to provide on boarding support for new team members ensuring they are oriented to the
department and campus.
• Consistently provided with increasing responsibiliPes, broadening the scope of each job, due to high level
of experPse, professionalism, and success in each posiPon.
SHU Media Exchange Execu3ve Producer (March 2014 – June 2014)
Oversaw the broadcast, producPon and outreach teams for the 2014 SHU Media Exchange ensuring the event’s
brand and image were maintained while staying on budget.
• Worked with the Alumni RelaPons Department and CommunicaPons faculty to secure panelists and an
event moderator.
• Approved all markePng and external communicaPons prior to distribuPon to ensure the brand and
message was maintained.
Graduate Assistant, Athle3c Communica3ons (September 2011 – October 2012)
Handled all media relaPons for five different NCAA Division I teams, including the women’s basketball team
during their 2011 NCAA Tournament appearance, to promote the teams and student athletes to enhance the
SHU AthlePcs brand. Wrote press releases and feature stories to promote assigned teams and the enPre SHU
AthlePc Department. Maintained the AthlePc Department website and social media accounts, including
Facebook and TwiTer. Created promoPonal print materials using Adobe CreaPve Suite programs, such as posters,
programs and social media graphics to promote SHU AthlePcs.
EDUCATION
Master of Arts in CommunicaPon Sacred Heart University / Fairfield, CT
Bachelor of Arts in English CommunicaPon Salve Regina University / Newport, RI
