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Integrated Innovation: A Model For A New New Product Development Curriculum by Boradkar & Duening

This paper provides an overview of a new new product development (NPD) curriculum developed on the foundation of what is called Integrated Innovation. The Integrated Innovation model creates a context of cognitive tension that is resolved by answering several pertinent questions. Cognitive tension is the result of trying to resolve multiple intellectual challenges simultaneously, where each challenge has equal prima facie priority. The curriculum that has been developed on the Integrated Innovation model is designed to help create a new generation of NPD professionals who have an enlarged role within the globally competitive enterprise. This paper provides insight into the Integrated Innovation model and its corresponding curriculum. It includes suggestions for future research and curriculum development. http://www.InnovationScience.org Few business commentators or analysts today would deny the importance of innovation to enterprise competitiveness. Companies around the world are feeling the pressure that has been generated by emerging economies and their ambitious populations. Long dormant energies from years of oppression, poverty, and restricted access to global markets are erupting in the form of dynamic economic activity (Click & Duening, 2005). In the 21st century, no industry is immune from global competition, and no company can ignore the rising tide of competitive pressures generated from continuous and relentless new product development (Melamed, 2007).

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164 views2 pages

Integrated Innovation: A Model For A New New Product Development Curriculum by Boradkar & Duening

This paper provides an overview of a new new product development (NPD) curriculum developed on the foundation of what is called Integrated Innovation. The Integrated Innovation model creates a context of cognitive tension that is resolved by answering several pertinent questions. Cognitive tension is the result of trying to resolve multiple intellectual challenges simultaneously, where each challenge has equal prima facie priority. The curriculum that has been developed on the Integrated Innovation model is designed to help create a new generation of NPD professionals who have an enlarged role within the globally competitive enterprise. This paper provides insight into the Integrated Innovation model and its corresponding curriculum. It includes suggestions for future research and curriculum development. http://www.InnovationScience.org Few business commentators or analysts today would deny the importance of innovation to enterprise competitiveness. Companies around the world are feeling the pressure that has been generated by emerging economies and their ambitious populations. Long dormant energies from years of oppression, poverty, and restricted access to global markets are erupting in the form of dynamic economic activity (Click & Duening, 2005). In the 21st century, no industry is immune from global competition, and no company can ignore the rising tide of competitive pressures generated from continuous and relentless new product development (Melamed, 2007).

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International Journal of Innovation Science
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61

Integrated Innovation:
A Model for A New
New Product Development Curriculum
Prasad Boradkar
InnovationSpace
College of Design, Arizona State University, P.O. Box 872105
Tempe, Arizona 85287-2105
[email protected]

Thomas N. Duening
Entrepreneurial Programs Office
Ira A. Fulton School of Engineering, Arizona State University,
P.O. Box 879309
Tempe, Arizona 85287-9309, United States
[email protected]

ABSTRACT
This paper provides an overview of a new new product development (NPD) curriculum
developed on the foundation of what is called Integrated Innovation. The Integrated
Innovation model creates a context of cognitive tension that is resolved by answering
several pertinent questions. Cognitive tension is the result of trying to resolve multiple
intellectual challenges simultaneously, where each challenge has equal prima facie
priority. The curriculum that has been developed on the Integrated Innovation model is
designed to help create a new generation of NPD professionals who have an enlarged role
within the globally competitive enterprise. This paper provides insight into the
Integrated Innovation model and its corresponding curriculum. It includes suggestions
for future research and curriculum development.

1. INTRODUCTION
Few business commentators or analysts today would deny the importance of innovation to enterprise
competitiveness. Companies around the world are feeling the pressure that has been generated by
emerging economies and their ambitious populations. Long dormant energies from years of
oppression, poverty, and restricted access to global markets are erupting in the form of dynamic
economic activity (Click & Duening, 2005). In the 21st century, no industry is immune from global
competition, and no company can ignore the rising tide of competitive pressures generated from
continuous and relentless new product development (Melamed, 2007).
With the inexorable pressures of global competition and accelerated pace of new product
development, the sources of competitive advantage have also changed (Ma & Liao, 2006). In the 20th
century, companies focused on creating products for specific market segments and building advantage
around long-term intellectual property based monopolies (Ireland & Hitt, 2005). Today,
competitiveness is not as much about static asset pools, liquidity, or patent portfolios. It is more about
dynamic capabilities and staying actively engaged in the rapidly changing global and domestic
economies (Chen, Zhang, Zhou, 2007). In order to maintain a lead in innovation, many corporations
are investing in dynamic capabilities as their core competence (Marsh and Stock, 2006). The 21st
century has seen an increasing recognition of rapid new product development as an essential
component of competitiveness (Allocca & Kessler, 2006).
In short, product development for the 21st century must focus on building competencies to execute
a continuous process of innovation and market introduction based on a realistic view of enterprise
participation in evolving economies (Leavy, 2006). Sustainable competitive advantage (SCA), the
mantra of corporations throughout the latter half of the 20th century remains important. However, its

Volume 1 · Number 2 · 2009


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