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School of Business and Management

The weekly report from the Business Analytics group 04 discusses their business canvas model for a sports enterprise. The key points are: connecting business objectives to a marketing model is important for innovation; leadership and unity of purpose are needed for digital transformation; and advancing the business model through new offerings and markets drives disruption from within. The business canvas model outlines the key partners, activities, value propositions, customer relationships, channels, customer segments, revenue streams, and costs.

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0% found this document useful (0 votes)
39 views4 pages

School of Business and Management

The weekly report from the Business Analytics group 04 discusses their business canvas model for a sports enterprise. The key points are: connecting business objectives to a marketing model is important for innovation; leadership and unity of purpose are needed for digital transformation; and advancing the business model through new offerings and markets drives disruption from within. The business canvas model outlines the key partners, activities, value propositions, customer relationships, channels, customer segments, revenue streams, and costs.

Uploaded by

neshaanth
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School of Business and

Management
Business Analytics (432D)
Weekly report-03

Sub Topic: BA Planning and Monitoring

Submitted By:
Group 04 (Beacons)

Name Register No
Rahul Praveen M 1927516
Neeshanth M 1927561
ARUN KUMAR S 1927505
Aayush Sharma 1927501
Kavya D 1927635
Suganesh S 1927623
Silas Simon Isaac 1927621
Olivia Mathew 1927642

Under the Guidance of:


Prof Divakar G M

Date: 08-August-2020
Business Canvas Model:

• Sport has the power to make individuals' lives better and unify communities now that
digital technologies can close the gap between brand and fan.

• Connecting enterprise objectives with a deliberate marketing model are a good starting
point to getting the organization in a flow state of business model innovation.

• Leadership and people united in purpose are key ingredients in making digital
transformation the organization's business-as-usual state.

• In the midst of the entirety of the social change achieved by innovative headways, it is the
plan of action of associations, and even businesses overall, that are on the bleeding edge of
advanced disturbance.
• Basically, a plan of action is the aggregate of the parts that make an association's feasible
items or administrations. It follows that advancing on any plan of action can include the
improvement of new contributions, new business sectors, and approaches to advertise that
upsets the association from inside (which is far superior to the outer other option).
• Educated pioneers and operators regarding change will frequently talk about their plan of
action in setting of development as opposed to a static meaning of a more settled simple
past.
CUSTOMER
KEY KEY VALUE CUSTOMER
RELATIONSHIP
PARTNERS ACTIVITIES PROPOSITION SEGMENTATION
MANAGEMENT
1 Person to person
1. Sponsors 1 Marketing 1 Performance Experience Amateur Athletes
2. Supplier 2 Operations 2 Customization 2 Store Experience Sports Institutions
3. IT Providers 3 Administration 3 Price 3 Price and value Sport Enthusiasts
4 Marketing and
4. Logistics 4 Purchasing 4 Accessibility communication Parents
5. 5 On-time 5 Customer Retention &
Manufacturers delivery 5 Variety Acquisition Walk-Ins
6 Customer 6 Upskilling according to the
6. Distributors Support 6 Customer Focus needs of the customers Corporate Buyers
KEY 7 Order CHANNEL Educational
RESOURCES Turnaround DISTRIBUTION Institutions
Sport Coaches and
1 Sales people 8 Convenience E-commerce/Internet Directors
9 Digital
2 Storage facility Payments Institutional Tie-Ups
3 Vehicles for 10 Loyalty
goods delivery programs Offline
4 Copy right for 11 Customized
the shop/ shop products for
name sports teams
5 Adequate Cash
6 Marketing
experts
7 Customer
database
COST STRUCTURE REVENUE STREAM
7 Operating Asset Sales in area of
1 Material cost profit margins sporting goods
2 Rental 8 Net profit Divisions for revenue
expenditure margins stream
3 Employee
cost 9 Tax Tie ups with institutions
10 Commission.
4 Finance costs to sports guides Direct Sales
5 Online
platform
expenditure Physical Stores
6 Marketing Micro Transactions (In
budget Online purchase)
Walk-ins

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