Survey of opinion poll, aimed at potential customers, in order to know its position on coffee
consumption, their participation is very important, answer each question truthfully according to your
preference.
1. WHAT IS YOUR SEX
o Woman
o Man
o Other
2. HOW OLD ARE YOU
o 15-30
o 31-40
o 41-50
o 51-70
o More than 71
3. HOW OFTEN CONSUME COFFE
o Everyday
o Once a week
o Once a month
o Other
PLAZA ALFONSO LÓPEZ - VALLEDUPAR – CESAR, CEL. 3223974770 – 3217286221
E-MAIL:
[email protected] 4. AT WHAT TIME OF THE DAY CONSUME COFFE
o Breakfast
o After lunch
o During dinner
o After dinner
o Other
5. WHAT TYPE
o Decaffeinated
o Gourmet
o Traditional
o Organic
o Do not take
6. WHICH OF THE FOLLOWING ASPECTS
o Take into account to choose coffee that you drink
o Quality
o Brand
o Price
o Organic or traditional type
o None
7. OF THE FOLLOWING COFFEE PRESENTATIONS WHAT IS YOUR PREFERRED
o American
o Coffee in milk
o Mocacci
PLAZA ALFONSO LÓPEZ - VALLEDUPAR – CESAR, CEL. 3223974770 – 3217286221
E-MAIL:
[email protected] o Capuccino
8. HOW MUCH WOULD IT BE PAY FOR A COFFE
o From $1000 to $3000
o From $3100 to $6000
o From $6100 to $10000
o More than $10000
9. IN WHAT PRESENTATION PREFER TO BUY THE COFFEE YOU DRINK
o Bag
o Box
o Prepared in store
o Other
10. WHAT TYPE OF COFFEE DO YOU PREFER
o National
o Imported
11. WITH WHAT PRODUCT ACCOMPANY THE COFFEE
o Bread
o Cookies
o Sandwich
o Other
o Nothing
12. WHERE IN PREFER TO DRINK COFFEE
o Coffee shop
o Bakery
o At home
o Others
PLAZA ALFONSO LÓPEZ - VALLEDUPAR – CESAR, CEL. 3223974770 – 3217286221
E-MAIL:
[email protected] -SURVEY-
My name’s ROSSIBEL QUINTERO and I work for POPE YE´S company. Our products are being renewed,
and I would like to have your opinion about some specific topics; your answers can help us to provide
better products to you and your family. Thank you very much.
(You can use variable ranges)
Gender: Female Age: 32 Neighborhood: Cañahuate
[email protected] E-mail m Telephone: 3223974770
Consuming habits
Household income / month
How many times a day / week / month / year
( ) $0 - $300
/ you...
( ) $300 - $600
( ) $6 - $900
( ) $900 - $1500
(X) $1500 - $2500
month
( ) $2500 or more
Education restaurants 1
( ) Elementary school
( ) High school
( ) College 2
( ) Technician
( ) Bachelors 2
(X) Specialization
( ) Master
( ) Doctorate Have you heard about POPEYE´S Shrimp
Restaurant?
Workplace
Yes __X__ No_____
ASOPROAGRO
Do you like the of our products?
Position in the company Interests (X) Presentation
( ) Cost
Administrator
( ) Taste
Interests ( ) Color
(X) Nutritional value
Nutritional value, taste, quality
( ) Size
Servicio Nacional de Aprendizaje - SENA. Reservados todos los derechos 2012.
What is your general opinion about our products?
( ) Excellent
(X) Very good
( ) Good
( ) Average
( ) Poor
Which suggestions can you give us to improve the product?
Improving printed advertising on packaging.
Servicio Nacional de Aprendizaje - SENA. Reservados todos los derechos 2012.
-TELEPHONE SURVEY-
SALLY: Good Afternoon. My name is Sally. What is your name?
YOU: Good afternoon, I´m Rossibel
SALLY: I’m calling from the shrimp Restaurant Popeye´s to get your responses and opinions about
our restaurant. We don´t want to sell you anything. We randomly selected you to provide us with
important information for planning our new services. You don’t have to answer any question if you
don’t want to, and you can end the interview at any time. The call will take about 5 -10 minutes.
Do you want to participate?
YOU: Ok.
SALLY: Thank you for agreeing to participate. I appreciate your time. O.K. Let’s get started.
How old are you?
I’m 32 years old
YOU:
SALLY: Which is your household income per month?
YOU: Two million pesos
SALLY: What is your education level?
YOU: University
SALLY: Do you know anything about POPEYE´S restaurant?
YOU: I've heard
Servicio Nacional de Aprendizaje - SENA. Reservados todos los derechos 2012.
SALLY: Do you like its prices?
YOU: Don't know them
SALLY: Do you like its taste?
YOU: Not too much
SALLY: Why?
YOU: I don’t use them often
SALLY: How often do you eat shrimps?
YOU: Once a month
SALLY: What´s your general opinion about our products?
YOU: Don't know them
SALLY: Which suggestions can you give us to improve the products?
YOU: More publicity
SALLY: I really appreciate your time. Thank you.
YOU: No problem
SALLY: Have a nice day.
YOU: Goodbye
Servicio Nacional de Aprendizaje - SENA. Reservados todos los derechos 2012.
