I.
COVER PAGE
A. Name and address of business
Project Title : Buni ni Marie
Business Address: Paglaum, Dumalinao Zamboanga del Sur
B. Names and addresses of the owners:
- Jansen Marie Sumalinog
Paglaum, Dumalinao ZDS
- Alain Glenn Lazaro
Purok Madanihon, Balangasan Disrict Pagadian City
- Rio Faith Buletic
Purok Durian, Pinig-Libano, Dumalinao ZDS
- Nichole de Guzman
Purok Sampaloc, Balangasan District Pagadian City
- Krisha Cartojano
Bayview Heights, Sta. Maria Pagadian City
- Rizza Mae Alli
Kawit District Pagadian City
- Alphadar Yusop
Purok Madasigon, Banale Pagadian City
C. Contact Persons
Chief Executive Officer
- Jansen Marie Sumalinog
- 09278434062
Operating Officer 1
- Rio Faith Buletic
- 09381722333
Operating Officer 2
- Alphadar Yusop
- 09166688288
Financial Manager
- Krisha Cartojano
- 09121890191
Marketing Manager 1
- Nichole de Guzman
- 09075655893
Marketing Manager 2
- Rizza Mae Alli
- 09300596429
Social Media Manager
- Alain Glenn Lazaro
- 09187280020
D. Date Prepared
The business plan was prepared on Saturday, March 7, 2020.
Business Plan Confidentiality Agreement
The undersigned reader of BUNI ni Mayang Business Plan hereby acknowledges that the
information provided is completely confidential and therefore the reader agrees not to disclose
anything found in the business plan without the express written consent of Jansen Marie
Sumalinog.
It is also acknowledged by the reader that the information to be furnished in this business plan is
in all aspects confidential in nature, other than information that is in the public domain through
other means and that any disclosure or use of the same by the reader may cause serious harm and
or damage to BUNI ni Mayang.
Upon request this business plan document will be immediately returned Jansen Marie
Sumalinog.
This is a business plan. It does not imply an offer of any securities.
Applicable Law
This contract shall be governed by the laws of the County of Philippines any applicable Federal
law.
________________________________
Signature
________________________________
Printed Name
E. Statement of Confidentiality
II. Executive Summary
The food industry today is developing at an increasing rate. With so many options on the
table, it's certainly difficult what food you should choose from a vast variety of snack -- almost
like the list never ends. In Pagadian City, the competition is tight due to a large volume of Milk
Tea shops scattered in every corner of the city. However, too much sweet food consumption is
unhealthy and therefore results from mild to serious complications in the body. According to
scientific studies, the body needs salt to regularly balance the blood flowing in the body. This is
the very reason why the company BUNI is endorsing Bulad with Mani because of health benefits
based on scientific grounds and the availability and affordability of raw materials for the
production of the product.
Bulad with Mani is a product of BUNI, a small company formed by seven degree
holders. The proponents of this plan see the need for an improvement in today's snacks by
bringing a more innovative idea on the plate. As an attempt to introduce a new taste within the
food industry, the company offers special peanut maxiload, a salty concoction that contains
deep-fried salted peanuts infused with dried boneless danggit, asuos, bolinao and pusit. The
product is sealed in different containers with prices ranging from Php20-Php100.
The product is particularly targeted towards health enthusiasts who ingest adobongong
mani as supplements for body enhancement and nutrients. This is also targeted towards anyone
who enjoys chipping mani. The product is designed to fit the tradition and landscape where the
product was originally developed to be sold at an advantage because of high number of dried fish
buyers which entices these buyers to purchase the said product. Not to mention that it also
encourages recreation or innovation of raw materials to formulate new ideas.
One thing that completely sets the product apart from any other is that it is sold at a very
low price. Dried fish is very costly and you can taste it for a minimum price of only Php20 by
purchasing our product, increase the price to Php100 and you'll have more on your fingers.
Imagine having to recreate the same exact recipe but the expenses exceeds more compared to
buying the product at Php20.
The business employs different strategies to get customer attention. First, we will utilize
social media. Then design posters and flyer and have it spread around the town to cater those
who are not social media active. Lastly, we will create a website that contains all necessary
information or details about our product.
Our business is at the edge of becoming the talk of the town because of one thing we
offer that our competitors do not have. The business plans of giving free taste to give customers
the assurance and time for them to choose whether to buy or not. if they choose to buy, they are
automatically registered to a draw-jackpot game where one customer will win lifetime supply of
bulad with mani. Also, the business will give free coupons to those who have no plans of buying
making them think otherwise.
The business runs under these set of hardworking staff namely Jansen Marie Sumalinog
(Chief Executive Officer), Alain Glenn Lazaro (Social Media Manager), Rio Faith Buletic
(Operating Officer), Nicole de Guzman (Marketing Manager), Krish Cartojano, (Financial
Manager), Rizza Mae Alli (Marketing Manager), and Alfadar Yusop (Operating Officer.
The business will have started from scrap meaning we have to begin by selling on the
busy streets and as it grows, we progress and invest on building small shops until it becomes a
factory of producing bulad with mani. The business plans to formally launch in April 2020,
where a pop-up stall will be set up in Rotonda, Pagadian City. For easier reach to customer, the
company will also look into social media presence in Facebook and Instagram
II.A MISSION
To create quality and affordable snacks made from local ingredients.
II. B VISION
An improved food industry where people do not have look for expensive snacks
III. Description of Product
A. What is the product’s name?
The product carries the name Buni ni Mayang.The product takes its name from its
original owner Jansen Marie Sumalinog or more commonly known as Mayang.
B. What is it all about?
Buni ni Mayang is a special peanut maxiload which contains salted deep-fried
mani (peanut) infused with dried boneless danggit, asuos, bolinao and pusit.
C. When is the best time to eat it?
Bulad with Mani is best consumed during merienda. It is also a good appetizer
during drinking sessions. It can also be eaten as a snack in small occasions such as
parties, birthdays and other events.
D. What are its advantages compared to any other snacks?
According to scientific studies, regular consumption of nuts supports good health
because there are so many health benefits associated with eating them:
• Provides protein and fiber that elp maintain weight loss
• Supplies nutrients and minerals
• Controls disease
• Aids in antiaging
• Slows down cholesterol
E. What makes it unique?
Buni ni Mayang is not just any ordinary mani, the process of producing bulad
with mani undergoes a complex procedure just to create a snack that is one of a kind. It is
also infused with different sorts of bulad to double the original taste. It is very affordable
and for as low as 20php you can already afford it.
IV. Marketing Plan
A. Who are your main customers?
The prospected buyers are health enthusiasts who ingest adobong mani as part of
their nutritional diet. Included in the customer list are people, either young or old, who
enjoy chipping dried fish with peanuts or people who have a habit of eating chips bit by
bit.
B. Who are our competitors?
There have been very few known competitors in Pagadian City alone namely
Mani ni Juan. The company has since started to boom its sales in 2017, marking a
milestone towards economic growth within the city and making names on the news. Their
dominance has been a major threat to small business having the same products sold.
C. What are your marketing strategies?
The team used different methods of marketing strategies in an attempt to match
the competitor’s influence in the business field. The first strategy is to use social media as
our platform to spread vital information such as prices, location of the product. Second is
to create brochures and pamphlets that would help reach those who are inactive in social
media. Lastly, people cannot ignore free taste or coupons, this is why the last and most
clever strategy is to impose free taste per customer and give free coupons to them.
D. What is your competitive edge?
One thing that completely sets us apart from our competitors is
E. What are the prices?
The product is stores in various containers that make up its prices. The small
container is worth 20php, the medium one 50php and the large container having a selling
price of 100php. Consequently, the prices range from 20php-100php
V. Organizational Plan
Business Type: Partnership
The Management Team
Dr. Jansen Marie Sumalino, who lives in the municipality of Dumalinao, Zamboanga del Sur is a
graduate of Bachelor of Science in Nursing (BSN) from Xavier University - Ateneo de Cagayan
and pursued her career as a doctor at Cebu Doctors University (CDU) at year 2031. She plays the
biggest and prestigious role in the business as she is the Chief Executive Officer.
Dr. Krisha Edea B. Cartojano works as a professional doctor in Pagadian City, Zamboanga del
Sur. She finished her studies from elementary up to college with high honors. She is a cum laude
graduate of Bachelor of Science in Nursing (BSN) for pre-med course at Universidad de
Zamboanga - Pagadian Campus. She pursued her dream profession as a doctor at Cebu Doctors
University (CDU) and graduated Doctor of Medicine at year 2031. She has an equal share of
responsibility in the business as she is the Financial Manager.
Engr. Alain Glenn Lazaro live in Pagadian City, Zamboanga del Sur. He has a history of being
an achiever from his elementary to high school years and attained his degree as Bachelor of
Science in Civil Engineering (BSCE) at Mindanao State University - Iligan Institute of
Technology (MSU - IIT) at year 2025 and is also a Summa Cum Laude graduate. Has an equal
share with the owners of the business and he serves as the Social Media Manager.
Engr. Nichole De Guzman is originally from Pagadian City, Zamboanga del Sur. She graduated
Bachelor of Science in Civil Engineering (BSCE) at Mindanao State University - Iligan Institute
of Technology (MSU - IIT) at year 2025. She has an equal share with the owners as she plays the
Marketing Manager.
Sergeant Rio Faith Buletic is a resident of Dumalinao, Zamboanga del Sur. She already finished
her studies from elementary to college and attained her degree in BS in Criminology at year 2024
at Pagadian Capitol College (PCC). She has an equal share from the business and her
responsibility in the company is the Operating Officer.
Dr. Riza Mae Alli, from Pagadian City, Zamboanga del sur finished her studies from elementary
to college and attained her degree as BS Nursing for her pre med course at Xavier University -
Ateneo de Cagayan. She pursued her career as a doctor from Cebu Doctors University (CDU) at
year 2031. She has an equal share with other owners and her responsibility within the group is
the Marketing Manager.
Alfadar Yusop lives in Pagadian City, Zamboanga del Sur. He finished elementary to college. He
attained his degree as Bachelor of Science in Nursing (BSN) at J.H. Cerilles State College –
Pagadian Annex at year 2024. He has an equal share from the business and he plays the role of
the Operating Officer.
Employee Training
The employees are engaged in a one-day orientation every month. This includes activities that
mold them holistically. They are engaged in teamwork formation to strengthen the bond they
have with their teammates. They are trained to become leaders so that they can lead a
management once they have their own business/franchise. They are engaged in meditation
practices to find their inner peace. Most importantly, they are trained to exhibit the procedure
and are advised to formulate and improve the taste of the original procedure to create a better
concept or a new flavor.
Employee Recruitment
The potential that the business is likely to grow, means that our company must cater more
recruits to meet the number of demands from our customers. Thus, there will be recruitment
interviews for non-graduates from elementary to college during weekends. Due to high
unemployment rate, the business has considered to include non-graduates to help improve the
economic state of the country. However, the person must display a good sense of activeness,
consistency, and patience.
VI. Operating Plan
A. How are the raw materials acquired?
The raw materials are freshly hand-picked from local sellers. The raw materials include
mani and bulad. The dried fish, however, is already at our disposal because one of the team is a
local seller of dried fish. But, not all types of bulad will be infused with the peanuts, only a few
type will be annexed.
B. What is the process of creating the product?
The procedure of making bulad with mani undergoes a very complex process. The
process of creating bulad with mani is as follows but it must be noted that you must prepare the
materials needed to create the product namely: bulad, peanuts, sugar, coconut oil , and garlic.
Procedure in making bupad with mani is as follows:
Step1:Boil the bulad and peanuts inside the separate cooking pot in 3 to 5 minutes, after 5
minutes remove the peanuts and bulad in a cooking pot put it in to a clean container.
Step2: Dry peanuts under the sun or direct sunlight for 3 hours.
Step3: Cut the bulad in to smaller pieces.
Step4: Prepare the garlic then cut in to smaller pieces.
Step5: Prepare cooking pot and put it on the stove.
Step6: Get a coconut oil and put it inside the cooking pot.
Step7: Prepare the peanuts and put it into the boiling oil, wait until the peanuts change its
color to brown and if you notice the peanuts' crispiness it means the peanuts are already cooked.
Step8: Prepare all the ingredients mix it in a container.
PhysicalEquipment
Spatula | Stove | Gasul | Frying Pan
VII. Financial Plan
Step 1: Cost of Investment
ITEMS COST
Cash PHP 1,500
Investment PHP 250
Spatula PHP 75
Gas Stove PHP 460
Petron Gasul PHP 740
TOTAL: PHP 3,025
Step 2: Income Statement for Year 2020
Sales : (PHP 50 * 1080)
Less Cost of Sales : (PHP 3,025 + PHP 18,000 + PHP 6,000)
Gross Profit : PHP 26,975
Step 3: Statement of Changes in Capital for Year 2020
Beginning Investment : PHP 3,025
Add Profit : PHP 26,975
Capital : PHP 30,000
Step 4: Balance Sheet for Year 2020
Cash PHP 1,500
Inventory PHP 26,975
Long Term Asset PHP 1.525
Total Assets PHP 30,000
Capital PHP 30,000
Step 2: Income Statement for Year 2021
Sales : (PHP 50 * 1200)
Less Cost of Sales : (PHP 3,025 + PHP 20,000 + PHP 6,000)
Gross Profit : PHP 30,975
Step 3: Statement of Changes in Capital for Year 2021
Beginning Investment : PHP 3,025
Add Profit : PHP 30,975
Capital : PHP 34,000
Step 4: Balance Sheet for Year 2021
Cash PHP 1,500
Inventory PHP 31,975
Long Term Asset PHP 1,525
Total Assets PHP 34,000
Capital PHP 34,000
Step 2: Income Statement for Year 2022
Sales : (PHP 50 * 1400)
Less Cost of Sales : (PHP 3,025 + PHP 20,000 + PHP 6,000)
Gross Profit : PHP 40,975
Step 3: Statement of Changes in Capital for Year 2022
Beginning Investment : PHP 3,025
Add Profit : PHP 40,975
Capital : PHP 44,000
Step 4: Balance Sheet for Year 2022
Cash PHP 1,500
Inventory PHP 41,975
Long Term Asset PHP 1,525
Total Assets PHP 44,000
Capital PHP 44,000
Step 2: Income Statement for Year 2023
Sales : (PHP 50 * 1380)
Less Cost of Sales : (PHP 3,025 + PHP 20,000 + PHP 6,000)
Gross Profit : PHP 39,975
Step 3: Statement of Changes in Capital for Year 2023
Beginning Investment : PHP 3,025
Add Profit : PHP 39,975
Capital : PHP 43,000
Step 4: Balance Sheet for Year 2023
Cash PHP 1,500
Inventory PHP 40,975
Long Term Asset PHP 1.525
Total Assets PHP 43,000
Capital PHP 43,000
Step 2: Income Statement for Year 2024
Sales : (PHP 50 * 1320)
Less Cost of Sales : (PHP 3,025 + PHP 19,000 + PHP 6,000)
Gross Profit : PHP 37,975
Step 3: Statement of Changes in Capital for Year 2024
Beginning Investment : PHP 3,025
Add Profit : PHP 37,975
Capital : PHP 41,000
Step 4: Balance Sheet for Year 2024
Cash PHP 1,500
Inventory PHP 40,775
Long Term Asset PHP 1.525
Total Assets PHP 41,000
Capital PHP 41,000
VIII. Appendix
OLD FLYER AND COVER TEMPLATE
NEW FLYER TEMPLATE
VARIOUS CONTAINERS
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