GLOBAL TRENDS IN BEAUTY AND PERSONAL CARE:
OPPORTUNITIES FOR FUTURE
IN-COSMETICS ASIA 2014
PEI YING LOH – RESEARCH ANALYST
INTRODUCTION 2
About Euromonitor International
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INTRODUCTION 3
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GLOBAL OVERVIEW
CHARACTERISTICS OF CONSUMERS
KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHAT’S NEXT
CONCLUSION
GLOBAL OVERVIEW 5
US$454 billion
of total beauty and
personal care retail
sales globally in 2013
2%
value growth
generated in 2013
29%
represented by Asia
Pacific in 2013
Source Euromonitor International
© Euromonitor International
GLOBAL OVERVIEW 6
Most categories see better performance in 2013
Performance by Category – 2012 vs 2013
120 10
9
100 8
Value Sales Growth rates (%)
7
80
6
US$ billion
5
60
4
3
40
2
20 1
0
0 -1
US$ billion Value growth 2011-2012 (%) Value growth 2012-2013 (%)
Source Euromonitor International
© Euromonitor International
GLOBAL OVERVIEW 7
Most categories see better performance in 2013
Performance by Category – 2012 vs 2013
120 10
9
100 8
Value Sales Growth rates (%)
7
80
6
US$ billion
5
60
4
3
40
2
20 1
0
0 -1
US$ billion Value growth 2011-2012 (%) Value growth 2012-2013 (%)
Source Euromonitor International
© Euromonitor International
GLOBAL OVERVIEW 8
Most categories see better performance in 2013
Performance by Category – 2012 vs 2013
120 10
9
100 8
Value Sales Growth rates (%)
7
80
6
US$ billion
5
60
4
3
40
2
20 1
0
0 -1
US$ billion Value growth 2011-2012 (%) Value growth 2012-2013 (%)
Source Euromonitor International
© Euromonitor International
GLOBAL OVERVIEW
CHARACTERISTICS OF CONSUMERS
KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHAT’S NEXT
CONCLUSION
CHARACTERISTICS OF CONSUMERS 10
Market driven by brand loyalty vs experimentation
Brand Loyalty Experimentation
• Product effectiveness • Desire for more effective
products
• Brand image
• New claims and innovative
• Habit ingredients
• Unique product benefits
• In-store availability and
price
Source Euromonitor International consumer survey, Personal Appearance Survey 2014
© Euromonitor International
GLOBAL OVERVIEW
CHARACTERISTICS OF CONSUMERS
KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHAT’S NEXT
CONCLUSION
KEY THEMES IN 2014 12
Key themes to define the industry in 2014
Multi-benefits
products
At-home beauty
experience and
pampering
Dominance of ‘Selfie’
trend
Fashion Beauty
© Euromonitor International
KEY THEMES IN 2014 – MULTI-BENEFITS PRODUCTS 13
Products with multiple claims feature strongly
Convenience Cost-saving Novelty
Anti- Sun
Moisture Fragrance
Ageing Protection
Gentle to
Colours Whitening Coverage
Skin
© Euromonitor International
KEY THEMES IN 2014 – MULTI-BENEFITS PRODUCTS 14
Haircare & colour cosmetics stand out
Caviar Anti-Aging Striplac Peel-off Lancôme Teint
Replenishing UV/LED Nail Polish Visionnaire
Moisture Conditioner
Two-in-one product used as a
Peel off technology for foundation with high coverage
Maintains moisture, and
easy removal, protects corrector, enriched with LR
also protects hair from
and strengthens the 2412, the active ingredient
daily stress, colour fade
natural nail. Finished in 60 integrated in Visionnaire
and future damage
seconds under LED. skincare. Also claims to
reduce imperfections.
Source: Analyst’s own photos
© Euromonitor International
KEY THEMES IN 2014 15
Key themes to define the industry in 2014
Multi-benefits
products
At-home beauty
experience and
pampering
Dominance of ‘Selfie’
trend
Fashion Beauty
© Euromonitor International
KEY THEMES IN 2014 – AT-HOME BEAUTY EXPERIENCE AND PAMPERING 16
Consumers increasingly going for self-pampering in the home
Time
constraints Growth of
Cost-saving to achieve “self-
instant service”
results trend
© Euromonitor International
KEY TRENDS IN 2014 – AT-HOME BEAUTY EXPERIENCE AND PAMPERING 17
Multiple sectors benefit from at-home beauty experiences
Consumer
Masks Hair Treatments
Appliances
The Face Shop 3D Ampoule Shiseido Tsubaki Clarisonic Mia 2
Mask Sheet Red Ginseng Damage Care Hair Mask
and Ceramide
Two steps facial care using Integrated with Camelia Oil,
Claims to offer a gentle and
both ampoule and mask most suitable for dry,
effective cleanse at home,
sheet. Used to achieve permed, sun-damaged,
than traditional manual
whitening, hydrating and colour-treated and coarse
cleansing.
firming of skin. hair.
Source: Analyst’s own photos
© Euromonitor International
KEY THEMES IN 2014 18
Key themes to define the industry in 2014
Multi-benefits
products
At-home beauty
experience and
pampering
Dominance of ‘selfie’
trend
Fashion Beauty
© Euromonitor International
KEY THEMES IN 2014 – DOMINANCE OF “SELFIE” TREND 19
Strong appeal for “Selfie” Beauty
Colours to portray
individuality
Tailored innovations
with specific solution-
based products
Skin Perfections
© Euromonitor International
KEY THEMES IN 2014 – DOMINANCE OF “SELFIE” TREND 20
Social media and “Selfies”, the connection with consumers
• Lancôme USA has launched a social
Lancôme’s media campaign #bareselfie
Dreamtone • Encouraged users to use the product
and take bare-look/ no make up
• Launched “#NoFilterSephoraSg”.
Sephora • collaboration with CLEO Magazine
Singapore • Offering tips on different types of
selfie Source: Analyst’s own photos
Sunsilk
• Launched a social media campaign,
Dream #SunsilkDreamStarter, in Philippines
Starter
• Launched the #realsies campaign
• Fans can post selfies with lashes
Benefit
applied with “They’re Real!” mascara
to win long supply
Source: https://www.facebook.com/notes/sunsilk/sunsilk-
dreamstarter-digital-promo-mechanics/774253665954734
© Euromonitor International
KEY THEMES IN 2014 21
Key themes to define the industry in 2014
Multi-benefits
products
At-home beauty
experience and
pampering
Dominance of ‘Selfie’
trend
Fashion Beauty
© Euromonitor International
KEY THEMES IN 2014 – FASHION BEAUTY 22
Fashion apparel brands make a stronger mark within beauty
expansion in
Fashion Brands fashion brands
beauty range
Consumers Brand Rising
consciousness Affluence
© Euromonitor International
GLOBAL OVERVIEW
CHARACTERISTICS OF CONSUMERS
KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHAT’S NEXT
CONCLUSION
ASIA PACIFIC TRENDS 24
Growing appeal for “safe” cosmetics in Asia Pacific
Non-preservatives beauty Natural and organic
Derma-cosmetics
and personal care beauty and personal care
Himalaya Herbals First Aid Beauty Ultra Repair APIVITA Suncare
Purifying Neem Face Cream Intense Hydration for
Wash Dry Parched Skin
Source: Analyst’s own photos
© Euromonitor International
ASIA PACIFIC TRENDS 25
Internet retailing shows fast growth
Asia Pacific Beauty Sales by Key
Distribution Channel – 2008-2013
100%
80% Growing presence of
60%
internet retailing
40%
20%
0%
2008 2009 2010 2011 2012 2013
Internet Retailing
Department Stores
Direct Selling
Modern Grocery Retailers
Health and Beauty Specialist Retailers
Source Euromonitor International
© Euromonitor International
ASIA PACIFIC TRENDS 26
Bloggers are a big influence on young consumer trends
Xiaxue Jane Chuck Bryan Tan
Top Blogger in Singapore Top Blogger in Malaysia Top Blogger in Thailand
Source: http://xiaxue.blogspot.sg/ Source: http://chuckei.com/ Source: http://bryantanmakeupartist.blogspot.sg/
© Euromonitor International
GLOBAL OVERVIEW
CHARACTERISTICS OF CONSUMERS
KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHAT’S NEXT
CONCLUSION
WHAT’S NEXT 28
Global market: other facial make-up to be the driving force
Fastest Growing Beauty and Personal Care
Categories 2013-2018 Constant Value CAGR (%)
Other Facial
Make-Up Men’s Skin
Care Baby and
11% Child-Specific
8% Skin Care
Face Masks
Anti-Agers
6%
6% 5%
Source Euromonitor International
© Euromonitor International
WHAT’S NEXT 29
Asia Pacific: Other Facial Make-Up to have the strongest growth
Other Facial Make-Up constant value CAGR
2013-2018 by countries (%)
South Korea 18%
China
Philippines
13%
constant value CAGR
Indonesia expected from 2013 to
Hong Kong, China
2018 in Asia Pacific
Malaysia
Singapore South Korea
India fastest constant value
Thailand
CAGR of close to 18%
expected from 2013 to
Japan 2018
Taiwan
0 5 10 15 20
Constant value CAGR 2013-2018 (%)
Source Euromonitor International
© Euromonitor International
WHAT’S NEXT 30
Global market: “Selfie” creates opportunities
Look good factor
• Personality
• Individuality
Skin perfection
• Even tone
Consumers • Spot correction
• Smooth texture
Tailored innovation
• Solution-based
• Hyperpigmentation
• Scalp health
Retailers Manufacturers
© Euromonitor International
GLOBAL OVERVIEW
CHARACTERISTICS OF CONSUMERS
KEY THEMES IN 2014
ASIA PACIFIC TRENDS
WHAT’S NEXT
CONCLUSION
CONCLUSION 32
Ideas to take away
The continuous success: Multi-benefits and
at-home beauty products
Technology will be a main focus for
manufacturers and consumers
Other Facial Make-Up to be a main focus of
major manufacturers
© Euromonitor International
THANK YOU FOR LISTENING
Pei Ying Loh
Research Analyst
[email protected]
