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Jacob Dean

The document outlines tasks for Jacob Dean to complete an advertising project. It includes sections for researching example adverts, analyzing details of one advert, comparing advertising platforms, defining the target audience, creating a mood board, developing brand name and slogans, designing logos and text, selecting photo locations, choosing and preparing models, acquiring props and equipment, taking and editing photos, conducting a focus group, and providing a self-evaluation. The commenter praises Jacob's work and professional approach, noting just a few additional details needed to fully complete the tasks.

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110 views3 pages

Jacob Dean

The document outlines tasks for Jacob Dean to complete an advertising project. It includes sections for researching example adverts, analyzing details of one advert, comparing advertising platforms, defining the target audience, creating a mood board, developing brand name and slogans, designing logos and text, selecting photo locations, choosing and preparing models, acquiring props and equipment, taking and editing photos, conducting a focus group, and providing a self-evaluation. The commenter praises Jacob's work and professional approach, noting just a few additional details needed to fully complete the tasks.

Uploaded by

api-514529973
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
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Jacob Dean

Tasks Done Comment

Research ● Include a wide range of example adverts for Excellent


inspiration
● Look for similarities and differences between
the adverts e.g all place product image small
at bottom right or all use humour, most use
celebrities etc…..are the adverts stereotypical
for the product type?

Detailed advert ● One advert Also excellent


analysis ● Analyse the style & persuasive techniques
● Comment on the deliberate use of colour
● Explain the narrative or theme
● WHat order is the information delivered in?
● Is an image of the product included, where is
it placed?
● Is the price included?
● Celebrity endorsement?
● Branding, logo, slogan or house style?

Comparing ● Magazine advert conventions I have added this


platforms ● Billboard advert conventions section.
● Social media banner conventions
Think about orientation, landscape, portrait, size of
text, amount of copy (text), slogans, image choices
etc. Think about how and when the information is
received. Think in general, not just about your product.

Target ● Age(s) Touched on but


Audience ● Gender you should include
● Social economic background a whole section
● Aspirations

Moodboard ● Images Great - I love that


ideas ● Colours fact that you have
● Typography, text styles & colour drawn some of
these

Brand name & ● Connotations


Slogan ● Aspirations
● Colour
● Font
● Placement & size
● 4 - 6 possible ideas

Logo & text ● Colour


● Placement & size
● How it links to the product
● Market research - ask friend and family which
they prefer & why
Location ● 2-3 different possible locations I think you have
● Which location did you pick and why? covered much of
● Access/permission? this but have a
● How busy? look at the bullet
points left to see
● Natural light at different times of the day
what you can add.
● Logistics - getting model(s) and equipment A 2nd possible
there location would be
good.

Models, ● Pictures You could add


makeup and ● Description of their ‘look’ and why they might another model so
clothes be a good fit for the product and brand you can explain
● Very brief bio, any modelling experience or your choice, look
confidence in front of a camera at the bullet points
● Make up - ‘look’ and who will do left and see what
you can add
● Clothes, type and who will provide
● Casting documents/release forms
● Final choice and why

Props & ● Props and who will provide. Why are they I add notes on
Equipment needed? DSLR camera and
● DSLR/tripod/lights/reflectors/greenscreen etc. tripod (then explain
Include a full list with images why you could’t
use them

Photos & Draft ● Some unedited photos Excellent, I really


edits ● Photos from any second photoshoots like the 2nd & 3rd
● First rough edits to decide on placement of adverts which I
images and text etc have not seen until
● Refined edits as your ideas develop now!
● Final adverts
(MAGAZINE/BILLBOARD/SOCIAL MEDIA
BANNER)

Focus group ● Which adverts do the focus group prefer? Excellent


● Pie chart and/or bar graph to show results
● Quotes from feedback

Evaluation ● Your own final evaluation of WWW and TIF Great - thoughtful
and detailed

Comment

WOW! Jacob this is excellent! You have worked really hard on this and the professional way you have
approached this is really impressive. Just a few bits and bobs to add or finish now.

*If a section is RED or ORANGE above check which bullet points you have not
done as well as reading my comments*

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