0 6 . 0 3 .
2 0 1 8
F O R T H E W I L D - H E A R T E D
E M M E L I N E B R A M B L E . C O M
DIS COV E R YOU R STO RY >
NAME YOU WILL USE
TO MARKET YOURSELF
OR YOUR BUSINESS
W H AT A R E T H E CO R E VA LU ES O F YO U R B RA N D ?
A R E T H E R E VA LU E S YO U H O L D T H AT YO U WA N T I T TO R E F L EC T ?
W H AT M I S S I O N STAT E M E N T W I L L ACCO M PA N Y YO U R B RA N D ?
LIST 10 ADJECTIVES YOU’D LIKE TO BE USED TO DESCRIBE YOUR BRAND
LIST THREE BUSINESSES/INDIVIDUALS DOING SOMETHING SIMILAR...
W H AT I S W O R K I N G F O R T H E M ? W H AT W O U L D Y O U D O D I F F E R E N T LY ?
W H AT S E T S YO U A PA RT F R O M T H ES E P E R S O N S /G R O U P S ?
W H AT A R E T H E K E Y WO R D S O R P H RAS ES S O M EO N E WO U L D S E A R C H TO
FIND YOU?
L I S T T H R E E I N D I V I D UA L S YO U K N OW W H O WO U L D I N S O M E WAY B E N E F I T
F R O M YO U R C O N T E N T/ S E RV I C E S / P R O D U C T S
D E S C R I B E YO U R I D E A L R E A D E R /C L I E N T/ S T U D E N T. . .
W H AT A R E H I S / H E R PA S S I O N S ?
W H AT ’ S H I S / H E R P E R S O N A L I T Y L I K E ?
W H AT D R E W H I M / H E R TO YO U R B R A N D ?
W H AT P R O B L E M D O Y O U S O LV E F O R T H I S I N D I V I D U A L ?
W H AT U N I Q U E T H I N G C A N YO U / YO U R B U S I N E S S O F F E R ?
WHERE WOULD THIS INDIVIDUAL FIND YOU?
W H Y I S I T I M P O RTA N T TO YO U T H AT H E / S H E F I N D S YO U ?
DESCRIBE THE MOOD YOU WANT YOUR BRAND TO EVOKE...
W H AT F E E L I N G S S H O U L D I T E L I C I T ? W H AT D O YO U WA N T I T TO M A K E P EO P L E T H I N K O F ?
IF YOUR BRAND WAS A SONG WHICH WOULD IT BE? WHY?
W H AT WO U L D YO U R B RA N D S M E L L L I K E ? W H Y ?
W H AT S E AS O N WO U L D B EST R E P R ES E N T YO U R B RA N D ? W H Y ?
W H AT P O E M / B O O K / M OV I E WO U L D B EST R E P R ES E N T YO U R B RA N D ? W H Y ?
L I S T A L L T H E P L AC E S T H AT YO U ’ L L B E D I S P L AY I N G W R I T I N G . . .
B LO G P O S T S , FA C E B O O K A D S , I N S TA G R A M C A P T I O N S , E TC .
W H AT Q UA L I T I ES D O YO U WA N T TO CO M E T H R O U G H I N YO U R VO I C E ?
A P P R O A C H A B I L I T Y, H U M O R , H U M I L I T Y, E L E G A N C E , E T C .
W H AT B O O K / S I T E / M AG A Z I N E D O YO U LOV E R E A D I N G ? W H AT A B O U T
T H E N A R RAT I O N E N T I C ES YO U ?
W H AT A R E YO U R G O -TO P H RAS ES ? G R E E T I N G S ? N I C K N A M ES ?
I A P P A R E N T L Y R E F E R T O E V E R Y T H I N G A S ‘ D A R L I N G .’ W H A T ’ R E Y O U R G O - T O W O R D S ?
WHICH OF THESE ARE IN ALIGNMENT WITH YOUR BRAND VISION/VALUES?
D O YO U H AV E A N E X I ST I N G B RA N D ? W H AT I S WO R K I N G A N D W H AT I S N OT ?
W H AT P L AT FO R M S W I L L YO U B E /A R E YO U A L R E A DY U S I N G ?
B LO G , P I N T E R E S T, I N S TA G R A M , FA C E B O O K , V LO G , E TC .
DO THEY HAVE A CONSISTENT AESTHETIC? YES / NO
W H AT S O R T O F I M AG E RY/C O LO U R S WO U L D YO U L I K E AC R O S S
THESE CHANNELS?
W H AT M AT E R I A L S D O ES T H AT R EQ U I R E ?
DO YOU HAVE THE SKILLS TO MAKE THESE? YES / NO
I F N OT, D O YO U H AV E T I M E TO L E A R N T H E M ? YES / NO
D E P E N D I N G O N YO U R A B OV E A N SW E R S , W H AT A R E YO U R N E X T ST E P S ?
R E S E A R C H L AYO U T I D E A S / C O LO U R S C H E M E S , TA K E B R A N D P H OTO S , H I R E D E S I G N E R , E TC .
W H AT D O YO U WA N T YO U R STO RY TO B E I N F I V E Y E A R S ? W H AT CA N YO U
BE DOING NOW TO GET THERE?
I T ’ S I M P O R TA N T T H AT YO U R V I S U A L N A R R AT I V E C A N G R O W A S YO U D O !
C H EC K T H E O N E S T H AT W O U L D B E U S E F U L TO YO U R B R A N D
PRINT D I G I TA L
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